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I-Google Adwords ingaba yinxalenye ephumelele kakhulu yesicwangciso sakho sokuthengisa. UGoogle unikezela ngezixhobo zasimahla zokukunceda uqhube iphulo lakho ngokulula, kuquka iforamu. Ukulinganisa ngokucacileyo iinjongo zakho kunye nokuqonda indlela yokulinganisa impumelelo ngundoqo kwimpumelelo. Kubaluleke kakhulu ukwazi ukuba kutheni usebenzisa i-AdWords kunye nendlela yokuyilandela ngokufanelekileyo. Oku kulandelayo ngamanye amacebiso okuqalisa nge-AdWords. Qhubeka ufunda ukuze ufunde ngakumbi ngezi zixhobo zentengiso zinamandla.
Ukugcina Iindleko ngoCofa ngokucofa kweAdWords iindleko ziphantsi kubalulekile kulo naliphi na iphulo lentengiso. Iindleko zokucofa nganye kwintengiso yakho zaziwa ngokuba yiNdleko ngoCofa ngakunye (CPC). Kukho iingcebiso onokuthi uzilandele ukuthoba iindleko zephulo lakho lentengiso. Ekuqaleni, sebenzisa amagama angundoqo omsila omde kunye nomthamo wokukhangela ophantsi, kodwa injongo yokukhangela eyaziwayo. Sebenzisa emfutshane, amagama angundoqo amaninzi xa kunokwenzeka. La magama angundoqo aya kutsala amaxabiso amaninzi.
Ukumisela ixabiso lakho ngokucofa, kufuneka uqale wazi amanqaku akho omgangatho. Umgangatho womgangatho ubotshelelwe kumagama angundoqo kunye neetekisi zentengiso kwintengiso yakho. Amanqaku oMgangatho oPhezulu abonisa ukubaluleka kwaye ngoko ke i-CPC ephantsi. Kwakhona, gcina engqondweni ukuba iphezulu iCTR yakho, ngcono. Nangona kunjalo, njengoko ukhuphiswano lusanda, ixabiso ngonqakrazo ngalunye linganyuka, ke hlala ujonge eli nani kwaye uzame ukwandisa intengiso yakho ukubonisa ukufaneleka kwayo.
Ekugqibeleni, khumbula ukuba ixabiso ngonqakrazo ngalunye liyahluka ngokuxhomekeke kwimveliso. Iphezulu iCPC, ngakumbi ukuba ucofa umthengi. Umzekelo, ifemu yomthetho ejongene neengozi ngokwemvelo ibiza ixabiso eliphezulu kuneshishini elithengisa iikawusi zeKrisimesi. Ngelixa ixabiso ngokuchofoza lingabonakala liphezulu kwi-a $5 Ikawusi yeKrisimesi, kusenokungabi nangeniso kwigqwetha ukuba lipapashe ixesha elibandakanya ingozi.
Iindleko ngokucofa zihluka kakhulu phakathi kwamashishini. Inkampani yezomthetho, umzekelo, ingahlawulisa $6 ngonqakrazo ngalunye, ngelixa iwebhusayithi ye-e-commerce iya kuhlawula $1. I-Geotargeting yindlela efanelekileyo yokuphepha ukuchofoza okungabalulekanga kunye nokwandisa i-CTR yakho. Eli qhinga lisebenza kakhulu kubathengisi abaneendawo ezibonakalayo ngaphakathi kwendawo ethile. I-CTR iya kwanda, ngelixa i-Quality Score iya kuphucula. Kuko konke, lutyalo-mali olufanelekileyo.
Iindleko ngonqakrazo yimetric esisiseko esetyenziswa kwintengiso kwaye isetyenziselwa ukuseta amaxabiso aphezulu ngokucofa kwimikhankaso kaGoogle AdWords. Iindleko ngokuchofoza ngokucofayo zinokuhluka ngokuxhomekeke kwigama elingundoqo ekujoliswe kulo kunye nobungakanani bebhajethi. Kubalulekile ukwazi ukuba yeyiphi eyona CPC yakho iphezulu, njengoko inokuba phezulu kunexabiso langempela lokucofa. Kukho neentlobo ezimbini zeCPC: manual kwaye oluzenzekelayo.
Abantu abaninzi bayazibuza indlela yokulandelela inani le-Adwords yokuguqulwa okwenzeka emva kokuba iindwendwe zicofe kwiintengiso zabo. Ukulandelela uguqulo yindlela ebalaseleyo yokugcina umkhondo ezi ntshukumo. Kubalulekile ukuphumeza ukwahluka okufanayo kwiphulo ngalinye oliqhubayo ukuze ubone ukuba bangaphi abantu abandwendwele indawo yakho emva kokucofa iintengiso zakho.. Nazi ezinye iindlela zokuphumeza ukulandelwa kokuguqulwa kwe-Adwords:
o Chonga ukuba zeziphi iinguquko ezizezona zibalulekileyo. Ukuba undwendwe lubhalisela imidyarho emibini yesisa, oko kuya kubalwa njengeenguqu ezimbini. Ngokufanayo, ukuba isivakashi sikhuphela isiqwenga somxholo, oku kuya kuba yinguquko enye. Chonga ukuba zeziphi iinguquko ezizezona zibalulekileyo kwaye uhlengahlengise iisetingi zakho zokulandela umkhondo ukubonisa oku. Nje ukuba ugqibe ukuba ulandelela njani uguqulo, uya kukwazi ukubona ukuba yeyiphi amagama angundoqo avelisa i-traffic eninzi kwaye yeyiphi eqhuba inzuzo enkulu.
Ukulandelela ukujonga-ngoguqulo, khetha i “Jonga ngefestile yoguqulelo” ukhetho. Olu khetho lubekwe kwicandelo leeSetingi ezikwinqanaba eliphezulu kwiakhawunti yakho. Ilandelela abantu abajonga intengiso yakho kodwa ungayicofa. Aba bantu banokubuyela kwiwebhusayithi yakho kwixesha elizayo kwaye baguqule, kodwa hayi kwangoko. Xa kusenziwa isigqibo ngale modeli yophawu, khetha ubungakanani bexesha eligqithileyo ukusukela oko undwendwe lwagqibela ukujonga intengiso yakho. Ukuba indawo yakho ayivezi nayiphi na ingeniso, sebenzisa inani eliphezulu ukujonga-ngoguqulo.
Ukuba iintengiso zakho zivelisa iifowuni, kubalulekile ukulandelela le minxeba. Ukongeza iikhowudi zokuguqula umkhondo kwiphepha lokufika lewebhusayithi yakho kuya kukunceda uqonde ukuba yeyiphi imikhankaso enenzuzo kakhulu kuwe.. Nje ukuba uyazi ukuba zingaphi iifowuni ezifowunelwayo kwintengiso ethile, ungalenza libe ngcono iphulo lakho. Kukho amanyathelo ambalwa asisiseko ukuseta ukulandelwa kokuguqulwa kwe-Adwords. Oku kubandakanya ukudalwa kweTag yeSiza seGlobal kunye nokuyiqwalasela ekuphunyezweni kwakho kwangoku.
Okulandelayo, misela ukuba loluphi udidi umsebenzisi acofa kulo. Uguqulo luwela kwiindidi ezininzi. Unokukhetha ukulinganisa zonke iintlobo zokuguqulwa, ukusuka kwisizukulwana esikhokelayo ukuya kwiimboniselo zephepha ukuya kubhaliso. Ungabandakanya kwakhona “enye” ukuthelekisa iindidi ngeendidi zoguqulo. Umzekelo, unokuthelekisa ukuguqulwa kwabantu abatyelele iwebhusayithi yakho kodwa abathenganga nto. Ukongeza ezi ntlobo zoguqulelo kwicandelo kuya kukunceda uthelekise iintlobo ezahlukeneyo zokuguqulwa kwabaphulaphuli abafanayo.
Ukuze ufumane okuninzi kuphando lwakho lwegama elingundoqo, kufuneka uqale uqonde ishishini lakho, abantu ekujoliswe kubo, kunye nemveliso. Emva koko, kufuneka udale umntu womthengi ngokusekelwe kumagama angundoqo ahambelanayo kunye namagama okukhangela ahambelanayo. Ngokusebenzisa olu lwazi, unokwenza umxholo ofanelekileyo olungiselelwe abaphulaphuli bakho. Ungasebenzisa uphando lwegama elingundoqo ukwenza umxholo ojongene neemfuno zabaphulaphuli ekujoliswe kubo. Ngokulandela la manyathelo, uya kuba usendleleni eya ekuphumezeni amanqanaba aphezulu kunye nokugcwala kwetrafikhi.
Unokufumana ulwazi olufanelekileyo ngokuqokelela uluhlu lwemithombo. Indawo elungileyo yokuqalisa yi-EBSCOhost database, enamanqaku angaphezu kwezigidi ezine. Unokukhangela iindlela ezininzi zegama elifanayo, njenge “idilesi”, “uluhlu lwamaxabiso,” okanye “i-inshurensi yemoto.” Kwakhona, xa uchwetheza igama elingundoqo, sebenzisa amanqaku okucaphula ukuqinisekisa ukuba usebenzisa awona magama achanekileyo. Emva kokuba unoluhlu lwamagama angundoqo afanelekileyo, ungaqala ukubhala umxholo wakho kunye nabo.
Ukusebenzisa uphando lwegama elingundoqo kubalulekile kwi-SEO. Ngokuchonga izihloko ezithandwayo kunye namagama angundoqo, ungayandisa iwebhusayithi yakho kwaye ujolise ngakumbi kubathengi abanokubakho. Ukongeza ekuqinisekiseni amanqanaba angcono enjini yokukhangela, Uphando lwegama elingundoqo likuvumela ukuba ukhethe isicwangciso esikhulu somkhankaso wakho wokukhangisa. Ngokuqonda imidla kunye nokuziphatha kwabaphulaphuli ojolise kubo, ungajonga kwakhona ukuba isihloko siyakhuphisana na. Ukusebenzisa amagama angundoqo afanelekileyo kuya kukunceda ufikelele kubaphulaphuli ababanzi kwaye uguqule iindwendwe zibe ngabathengi.
Eyona ndlela ilungileyo yokuqalisa iphulo lakho le-AdWords kukuphanda amagama adumileyo kwishishini lakho. Oku kungenxa yokuba le migaqo inomthamo ophezulu wokukhangela. Kubalulekile ukumisela indibaniselwano eyiyo yamagama angundoqo wevolumu ephezulu kunye ephantsi eya kunika iziphumo ezizezona zilungileyo. Kukho iindlela ezininzi zokulungisa uphando lwakho lwegama elingundoqo, kodwa eyona isebenzayo kukugxila kubaphulaphuli bakho abathile. Okukhona abaphulaphuli bakho bejolise ngakumbi, i-PPC encinci ekufuneka uyichithe kwiphulo lakho.
Isixhobo esilungileyo sophando segama elingundoqo sinikeza izilingo zamahhala kunye nezihlawulwayo kumagama angundoqo athandwayo. Unokusebenzisa olu vavanyo lwasimahla ukufumana ukuva isixhobo ngaphambi kokuba uchithe nayiphi na imali. Ungasebenzisa kwakhona izixhobo zophando zegama elingundoqo elinikezelwe nguGoogle ukuze ubone ukuba yeyiphi amagama angundoqo abangela i-traffic eninzi kwindawo yakho. Le yinxalenye ebalulekileyo yesicwangciso esilungileyo se-SEO, kwaye ukusebenzisa ezi zixhobo kuya kukunceda wenze isicwangciso esifanelekileyo segama elingundoqo. Xa unesicwangciso sakho segama elingundoqo, unokuqala ukuphumeza izicwangciso zakho zokuqinisekisa ukuba iwebhusayithi yakho ibeka kakuhle kwiinjini zokukhangela.
Ukuthengisa kwakhona nge-Adwords kukuvumela ukuba ujolise kwiindwendwe ezidlulileyo zewebhusayithi yakho ngeentengiso ezenziwe ngokwezifiso. Ukuthengisa kwakhona yeyona ndlela ibalaseleyo yokubuyisela abasebenzisi kwifenitshala yokuthengisa, ekunika amathuba amaninzi okuba uwaguqule. Ukuthengisa kwakhona kweAdWords kukuvumela ukuba wahlule abaphulaphuli bakho ngolwimi, umvuzo, kunye nemfundo. Ukuthengisa kwakhona kusebenza ngendlela efanayo. Yenza uluhlu lwabasebenzisi abasele bendwendwele indawo yakho, kunye nababonise umdla kwimveliso okanye kwinkonzo yakho.
Ukuthengisa kwakhona nge-AdWords ibe ngumba oshushu kule minyaka mihlanu idlulileyo. Ukuphinda kujongwe ligama elithethwayo, kwaye iphantse ibe sisiqingatha njengoko idumile eFransi, Rhashiya, kunye neTshayina njengoko injalo e-US. Kodwa isebenza njani? Kulula ukubhidaniswa nazo zonke ii-acronyms. Nantsi i-primer ekhawulezayo. Kwaye khumbula, ukuthengisa kwakhona akusebenzi nje kuba kubiza ngaphezulu.
