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Kukho iindlela ezininzi zokwenza iintengiso ezisebenza kakhulu kwi-Adwords. Unokukopa kwaye uncamathisele ezinye iintengiso ezivela kubakhuphisana bakho, okanye ungasebenzisa zombini iindlela. Khuphela kwaye uncamathisele ikuvumela ukuba uvavanye zombini iintengiso kwaye uziguqule njengoko kufuneka. Jonga zombini iinketho ukuthelekisa kunye nokuthelekisa indlela iintengiso zakho ezithelekiseka ngayo nezazo. Unokutshintsha kwakhona ikopi kunye nesihloko. Emveni kwakho konke, nantso ke into yokubhala okubhaliweyo. Nanga amanye amacebiso aluncedo okudala intengiso egqibeleleyo:
Ngelixa uphando lwamagama angundoqo lunokubonakala luthe ngqo, ukufumanisa awona magama angundoqo eAdWords akunjalo. Ifuna umsebenzi kunye nexesha elithile, kodwa uphando lwegama eliphambili lubalulekile kwimpumelelo yephulo lakho. Ngaphandle kophando lwegama elingundoqo elifanelekileyo, ungaphela ngephulo elingaphumeleliyo okanye uphoswe kwiintengiso. Nazi ezinye iingcebiso zokuqhuba uphando lwegama elingundoqo elisebenzayo. (Kwaye ungalibali ukujonga ukwahluka kwamagama angundoqo kunye nokhuphiswano!). *Igama elingundoqo lomdlalo lineCPC ephantsi kakhulu, ngomyinge woguqulo oluphakathi 2.7% kuwo onke amashishini.
Xa uqhuba uphando lwegama elingundoqo, kubalulekile ukugcina engqondweni umthamo wokukhangela wenyanga wegama elithile elingundoqo. Ukuba iphezulu ehlotyeni, jolise kuyo ngelo xesha. Ungasebenzisa kwakhona umcwangcisi wegama elingundoqo ukufumana amagama angundoqo ahambelanayo kunye nomthamo wokukhangela ngokusekelwe kwimithintelo yakho. Ukusebenzisa esi sixhobo, ungakhangela amakhulu amagama angundoqo. Emva koko, khetha eyona ndibaniselwano kwaye uqale ukuthengisa iimveliso okanye iinkonzo zakho. Oku kuya kukunceda ufezekise izinga eliphezulu lokuguqulwa.
Amagama angundoqo omsila omde alungile ngokubanzi kwizithuba zeblogi kwaye kufuneka afumane i-traffic inyanga emva kwenyanga. Oku siza kuxubusha ngokweenkcukacha kwelinye inqaku. Ukusebenzisa iiTrendi zikaGoogle yindlela entle yokujonga umthamo wokukhangela wamagama akho angundoqo kwaye ubone ukuba ngaba bavelisa imbuyekezo entle kutyalo-mali.. Ukuba uphando lwakho lwegama elingundoqo alukunikanga iziphumo ezilungileyo, ungakhathazeki! I-Clatform yoPhando lwegama elingundoqo le-Conductor isitshixo sokuvula amandla angapheliyo ophando lwe-SEO. Iqonga lethu lihlalutya idatha yegama elingundoqo kwaye ichonge amagama abalulekileyo anxulumene neshishini ukukhulisa ubukho bedijithali bophawu lwakho.
Ukwenza uphando lwegama elingundoqo linyathelo elibalulekileyo kwi-organic search marketing workflow. Ikuvumela ukuba uqonde abaphulaphuli bakho kwaye ubeke phambili isicwangciso sakho ngokusekelwe kwinto abayikhangelayo. Kwakhona kubalulekile ukuqaphela ukhuphiswano kwishishini. Nje ukuba ube nombono ocacileyo wabaphulaphuli ojolise kubo, ungaqala ukwenza umxholo waloo magama angundoqo. Ngelixa abanye abantu banokulungela ukuthenga imveliso okanye inkonzo yakho, abanye bazakucofa nje.
Kukho iingenelo ezininzi zokubhida ngesandla kwi-Adwords. Ukubhida ngesandla kukunika ulawulo olucikizekileyo kwintengiso ekujoliswe kuyo kwaye ikuvumela ukuba usete eyona CPC ephezulu yegama ngalinye elingundoqo.. Ukubhida ngesandla kukwakuvumela ukuba wabele uhlahlo lwabiwo-mali lwakho ngokufanelekileyo. Ngokungafaniyo nebhidi ezenzekelayo, ukubhida ngesandla kufuna ixesha elingakumbi, umonde, kunye nokuqonda okuqinileyo kwePPC. Nangona kunjalo, ukubhida ngesandla lukhetho olungcono lwexesha elide kwiiakhawunti zoshishino.
Kwabaqalayo, ukubhida ngesandla kunokuba lukhetho olulungileyo. Inokukunceda ukuba ube ndlongondlongo ngeebhidi zakho, kwaye kulungile ukuba umtsha kwiAdwords. Nangona kunjalo, ukubhida okuzenzekelayo kuthatha ixesha ukuphumeza, kwaye ukuba ufuna ukwenza utshintsho kwangoko, ukubhida ngesandla kunokuba yindlela yokuhamba. Unokucwangcisa umnxeba we-1 ukuya ku-1 kunye nomphathi weakhawunti ukukunceda wenze isigqibo sokuba leliphi iqhinga elikulungeleyo.
Kukho izinto ezingeloncedo kwibhidi yezandla ngokunjalo. Ibhidi ezenzekelayo ayithatheli ngqalelo imiqondiso yomxholo, njengemozulu okanye iziganeko zamva nje, enokuchaphazela ibhidi. Kwakhona, ukubhida ngesandla kudla ngokudlala imali, ngakumbi xa iiCPC ziphantsi. Ukongeza, ayililo lonke iphulo okanye iakhawunti enokuzuza kwibhidi ekrelekrele. Umba ophambili kukuba ezinye iintengiso zifana kakhulu okanye azinayo idatha yembali eyaneleyo ukuba isebenze.
Ukubhida ngesandla kukuvumela ukuba wenze utshintsho kwibhidi yegama elingundoqo elinye ngexesha. Le nkqubo inokuthatha ixesha, kodwa ikunika ulawulo ngakumbi kwiintengiso zakho. Ukubhida ngesandla kunokuba luncedo kwabasanda kufika kwi-PPC, kodwa kunokuthatha ixesha kude neminye imisebenzi. Kuya kufuneka ujonge amagama akho angundoqo ukwenza utshintsho kwaye uhlalutye ukusebenza kwawo. Kukho iinzuzo kunye nokungalunganga kokubini kwibhidi yezandla kunye nokubhida okuzenzekelayo.
I-SKAGs kwi-Adwords yindlela eyaziwayo yokudala kunye nokuqhuba iphulo. Uphinda amaqela eentengiso ukuze ufumane amagama angundoqo, uze wenze iintengiso ezithile kwiqela ngalinye. Ukuba amagama akho angundoqo adumile, yenza iintengiso ezimbini kwiqela ngalinye, enye yegama elingundoqo ngalinye, kwaye enye yeyona ikhuphisanayo. Le nkqubo icotha noko, kodwa iya kuhlawula umvuzo ekuhambeni kwexesha. Nazi iindlela ezimbalwa zokusebenzisa ii-SKAGs kwiphulo lakho le-Adwords.
Enye yeenzuzo ze-SKAGs kukuba zikuvumela ukuba ulungelelanise iintengiso zakho kumagama akho angundoqo. Oku kukunceda ukuba ufumane i-CTR ephezulu, nto leyo iphucula umgangatho wakho wamanqaku. Khumbula ukuba umgangatho wakho wamanqaku uxhomekeke kakhulu kwi-CTR, ke ukwenza iintengiso zakho zihambelane negama lakho elingundoqo kuya kukunceda ufumane amanqaku angcono. Into enye ekufuneka uyikhumbule xa uhlengahlengisa ii-SKAG kukuba iintlobo ezahlukeneyo zomdlalo wamagama angundoqo zenza ngokwahlukileyo, ngoko ke kubalulekile ukuba ulinge ngazo kwaye ufunde ukuba zeziphi ezenza ngcono.
Enye yeengxaki zokusebenzisa ii-SKAGs kukuba zinokuba yintlungu yokuseta nokugcina. Uninzi lweeakhawunti ze-AdWords zinamakhulu amagama angundoqo, kwaye nganye ifuna iiseti zentengiso eyahlukileyo. Oku kwenza kube nzima ukuqhuba iimvavanyo ezithembekileyo kunye nokwenza uhlengahlengiso. Nangona kunjalo, olunye uncedo lwe-SKAGs kukuba zikuvumela ukuba ulandelele into enye ngexesha. Ukuba ungumntu omtsha kwi-Adwords, ungazama le ndlela kuqala kwaye ubone ukuba ihambelana neemfuno zakho.
Ukusebenzisa i-SKAGs yindlela efanelekileyo yokwahlula amaphulo kwi-Adwords. Ikuvumela ukuba ujolise kwi-zoekwooden ehambelana nemveliso yakho. Ngokusebenzisa ii-SKAGs, ungayenza iakhawunti yakho yeAdWords kwaye uyenze isebenze ngcono. Ngoko, kutheni zibaluleke kangaka ii-SKAGs? Impendulo ilula: ufuna ukujolisa abaphulaphuli abafanelekileyo, kwaye indlela engcono yokwenza oku kukuqinisekisa ukuba amaqela akho entengiso ajoliswe ngokufanelekileyo.
Ngelixa umdlalo obanzi uyindlela elungileyo yokujolisa uluhlu olubanzi lwabathengi, Ibinzana elihambelanayo linokuba lukhetho olungcono kumashishini asekuhlaleni. Ibinzana elihambelanayo liza kubonisa iintengiso ezisekelwe kulandelelwano oluchanekileyo lwamagama angundoqo owafakayo, nokuba kukho amagama phambi okanye emva kwebinzana. Ukuhambelana kwebinzana kukwabandakanya ukwahluka okusondeleyo kwegama elingundoqo. Umzekelo, ukuba umntu uyachwetheza “inkonzo yokucheba ingca” kuGoogle, bazakubona iintengiso zeenkonzo zokucheba ingca yasekuhlaleni, kuquka namaxabiso, iiyure, kunye nezinto ezikhethekileyo zonyaka.
Ukuba uyazi ukuba luhlobo luni lwegama elingundoqo abaphulaphuli bakho abalisebenzisayo, ibinzana elihambelanayo liya kukunika eyona traffic ekujoliswe kuyo. Ngolu hlobo lomdlalo, ungalayisha uluhlu lwamagama kwifayile enye. Ungasebenzisa isixhobo sokugoqa igama elingundoqo ukujikeleza amagama akho angundoqo ngamanqaku okucaphula. Khangela kwi-Intanethi “isisongelo segama elingundoqo le-adwords” kwaye uya kufumana ezininzi iinketho. Abahleli be-AdWords lolunye ukhetho olukhulu lokuhambelana kwamabinzana. Unokwenza ikholamu yamagama angundoqo kunye nohlobo lomdlalo.
Isilungisi-matshisi esibanzi sinokusetyenziselwa ukukhuphela ecaleni amagama athile kwibinzana. Ukuba ukhe wazibuza ukuba kutheni iintengiso zakho zingabonakali kukhangelo oluqulethe elona gama, ke olu luhlobo lomdlalo owufunayo. Ukuba iintengiso zakho azibonakali kukhangelo olunale migaqo, uya kuba nethuba elingcono lokufumana ucofa olufunayo. Iimidlalo ezibanzi zisebenza kakhulu, kodwa kunokuba nzima ukuyisebenzisa.
Nangona olona khetho luchanekileyo kwi-AdWords aluchanekanga kangako kunomdlalo wamabinzana, inayo inzuzo yokuvumela umbhalo owongezelelweyo ukuba ukhaphe igama elingundoqo. Kwakhona, kuba ukuhambelana kwebinzana kufuna ulandelelwano lwamagama oluthe ngqo, kungcono ukuyisebenzisela ukukhangela komsila omde. Ukuba awuqinisekanga ukuba loluphi uhlobo lomdlalo wamabinzana olulungele wena, khetha ulingo lwasimahla nge-Optmyzr okanye ezinye izixhobo ezifanayo.
Ukubuyisela kwakhona nge-Adwords kungasetyenziselwa amaphulo okuthengisa kwakhona. Ukuba unayo i-akhawunti ye-Adwords ekhoyo, ungenza enye ngokukhetha i “Ukuthengisa kwakhona” ukhetho. Inokuthi emva koko ibonise iintengiso zeDynamic kwimveliso yakho kwezinye iiwebhusayithi kunye namaqonga, okoko unayo i-akhawunti ye-Adwords ehambelanayo. Kolona setyenziso lusebenzayo lokuphinda uthage, qiniseka ukuba uhlula iindwendwe zakho zewebhusayithi ukufumana ezona ntengiso zifanelekileyo.
Ukubuyisela kwakhona kuluncedo ngakumbi kumashishini e-ecommerce. Nangona isenokungasebenzi kwiinkonzo zemibhobho, amashishini anjalo kunokwenzeka ukuba aguqule abathengi ukuba banomjikelezo omde wokuthengisa. Ngokusebenzisa ukuthengisa kwakhona kunye namaphulo e-imeyile, unokufikelela kubathengi abakhe bajonga iimveliso zakho ngaphambili kodwa abathenganga. Le ndlela, uyakwazi ukuphumelela ingqalelo yabo kwaye ubancede bathenge iimveliso zakho.
Umgaqo-nkqubo kaGoogle uyakwalela ukuqokelela naziphi na iinkcukacha zobuqu okanye ezichongwayo kubatyeleli besayithi, kuquka iidilesi ze-imeyile kunye neenombolo zefowuni. Iikhowudi zokubuyisela kwakhona kwiwebhusayithi yakho azibonakali kwiindwendwe kwaye zinxibelelana kuphela nabaphequluli bazo. Wonke umsebenzisi we-intanethi unokhetho lokuvumela okanye ukuvala iikuki. Ukukhubaza i-cookies kunokuba neziphumo ezibi kumava omntu we-intanethi. Kungenjalo, ungatsiba eli nyathelo kwaye usebenzise ithegi ye-Google Analytics ekhoyo kwiwebhusayithi yakho.
Ukubuyisela kwakhona nge-Adwords sisicwangciso esisebenzayo sokunyusa imveliso okanye inkonzo yakho. Isebenza kakuhle kwiitshaneli ezahlukeneyo kwaye ifuna ukusetyenziswa kweekuki zebrawuza. Ngokuqokelela nokugcina amaqebengwana, unokulandelela itrafikhi yewebhusayithi yakho kwaye umisele iinjongo zakho zokuguqula. Ukubuyisela kwakhona kuluncedo kakhulu kwiiwebhusayithi ze-e-commerce, njengoko inceda ibhrendi yakho ukuba ihlale phambi kwabatyeleli rhoqo kwaye ibenze baphinde ukuthenga. Ngaphezu koko, inokusebenza ngokubambisana namanye amajelo okuthengisa edijithali.
