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Kukho iintlobo ezininzi zeentengiso onokuthi uzibeke kwi-Adwords. Ezi ntlobo zeentengiso zineendleko ezahlukeneyo kunye neCPC. Ukuqonda ukuba ezi zinto zithetha ukuthini kuya kukunceda ukhethe eyona ntengiso ilungileyo oza kuyibeka. Uya kufuna ukuqiniseka ukuba usebenzisa intengiso ekumgangatho ophezulu, eyona ilungileyo kwishishini lakho. Esi sisitshixo sempumelelo! Kweli nqaku, uya kufunda indlela yokukhetha esona sakhiwo sephulo le-AdWords kwiwebhusayithi yakho.
Isitshixo kwintengiso eyimpumelelo ehlawulweyo kukuhlala uliliso kwaye ucokise iphulo lakho. Kubalulekile ukuba uqiniseke ukuba ujolise kumagama angundoqo afanelekileyo, ezibaluleke kakhulu kwishishini lakho. Kufuneka kwakhona ubeke iliso kwaye uhlengahlengise iphulo lakho rhoqo, njengoko kuyimfuneko, ukwandisa iziphumo zakho. Ngokutsho kukaWeslee Clyde, ingcaphephe yentengiso yangaphakathi kunye neNew Breed, kubalulekile ukugxila kumava omthengi wakho, kwaye uhlengahlengise isicelo sakho njengoko kufuneka.
Kukho iindlela ezahlukeneyo zokuphucula iibhidi zakho, ukusuka kwimanyuwali ukuya kwi-automation. Izicwangciso zebhidi ezizenzekelayo zijolise ekwandiseni ukusebenza kwentengiso yakho. Ezi ziquka ukujolisa kwixabiso elifanelekileyo ngokuchofoza, ixabiso ngesenzo ngasinye, kunye nembuyekezo ekujoliswe kuyo kwinkcitho yentengiso. Kodwa nokuba usebenzisa isicwangciso sokubhida esizenzekelayo, kubalulekile ukukhumbula ukuba iGoogle isekela iibhidi zayo ekusebenzeni kwangaphambili, ke uya kufuna ukuhlengahlengisa amaxabiso akho ukuba iziganeko zamva nje okanye utshintsho kwishishini lakho lwenza kube yimfuneko.
Iindleko ngokucofa okanye iCPC, ngenye indlela eyaziwa ngokuba yiPPC, yenye yezona ndlela zidumileyo nezisebenzayo zokubhida kwiiAdwords zikaGoogle. Le ndlela iyasebenza kakhulu ukuba ujolise kwiqela elithile labathengi kwaye ungalindelanga ukufumana umthamo omkhulu wetrafikhi yonke imihla.. Kodwa ukuba uceba ukuqhuba umthamo omkhulu wetrafikhi, le ndlela ayilona khetho lungcono. Enye indlela yi-CPM okanye ixabiso le-mille nganye. Iintengiso ze-CPM ziboniswa rhoqo kwiiwebhusayithi ezinxulumeneyo ezibonisa iintengiso ze-AdSense.
I-CPC okanye iNdleko Eyongeziweyo ngoNqakrazo ngalunye yenye indlela yokuqwalasela. Le ndlela ijolise kubakhangisi abafuni ukuyeka ulawulo lwabo. Ngokubhida kweCPC ngesandla, unokuseta inqanaba le-CPC ngesandla kwaye ayiyi kudlula 30%. Ngokungafaniyo nokhetho lwangaphambili, I-ECPC ine-CPC ephezulu kune-CPC yezandla, kodwa uGoogle usazama ukugcina umndilili weCPC ungaphantsi kowona maxabiso aphezulu. Inokunyusa izinga lakho lokuguqulwa kwaye iphucule ingeniso yakho.
Ngaphandle kweCPC, enye inkalo ebalulekileyo yentengiso ehlawulwayo kukubhida kumagama angundoqo. Ibhidi ngokusisiseko yimali ozimisele ukuyihlawula ngocofa ngalunye. Ngelixa ibhidi ephezulu ibalulekile, ayiqinisekisi indawo ephezulu kwiphepha lokuqala. I-algorithm kaGoogle ithathela ingqalelo izinto ezininzi xa umisela umgangatho wentengiso yakho. I-algorithm yayo iphinda ibonise umgangatho wamanqaku akho angundoqo. Ngelixa ibhidi ephezulu ayiyi kukuqinisekisa indawo ephezulu kwiSERP, ngokuqinisekileyo iyakuphucula ithuba lakho lokufumana unqakrazo kwintengiso yakho.
Inqaku lomgangatho (ikwabizwa ngokuba yi-QS) yinto ebaluleke kakhulu ukuyiqwalasela xa uqhuba iphulo le-Adwords. Ichaphazela ngqo iindleko ngokucofa kunye nokubeka isikhangiso sakho. Ngelixa ukulungiselela i-QS kunokuba ngumngeni, ibalulekile kwiphulo eliyimpumelelo. Nangona kunjalo, ezinye izinto zingaphaya kolawulo lomphathi weakhawunti. Umzekelo, iphepha lokufika liya kufuna ukulawulwa yi-IT, uyilo, kunye nophuhliso. Kwakhona kubalulekile ukukhumbula ukuba kukho ezinye izinto ezininzi ezinegalelo kwi-QA.
Amanqaku omgangatho sisimbuku sezinto ezintathu ezimisela umgangatho we-Ad. Amanqaku aphezulu athetha ukuba i-ad ibaluleke ngakumbi kwaye iya kukhusela isikhundla esihle se-SERP kunye nokutsala umgangatho wetrafikhi. Kwi-AdWords, Amanqaku omgangatho aphenjelelwa liqela lemiba eyahlukeneyo, kodwa eyona nto ibalulekileyo yi-CTR. Ukuba ufuna ukufumana amanqaku aphezulu, kukho iingcebiso ezimbalwa zokuphucula i-CTR yakho.
Ukwandisa umgangatho wamanqaku akho angundoqo kunokuphucula impembelelo yakho yokukhangela kwaye unciphise iindleko zakho ngokuchofoza. Kwi-Adwords, kubalulekile ukuba ubeke ingqalelo kwiingxelo zokusebenza kwegama elingundoqo ukuze ubone into ongayenza ukuze ukwandise umgangatho wakho womgangatho. Ukuba igama elingundoqo line-QS ephantsi, kubalulekile ukwenza utshintsho kwintengiso. Inqaku elisemgangathweni elilungileyo libalulekile kwimpumelelo yephulo lakho lentengiso. Xa ulungiselela ikopi yegama elingundoqo, ungayandisa intengiso yakho ukutsala itrafikhi engaphezulu kunye nokunyusa umgangatho wakho wamanqaku.
Ukongeza ekuphuculeni iCTR, amanqaku asemgangathweni ayakuphucula iintengiso zakho’ indawo kuGoogle. Iintengiso ezine-QS ephezulu ziya kuboniswa phezulu kwiphepha leziphumo zophando. Kwaye, kanjalo, i-QS ephezulu iya kubangela i-CPC ephezulu kunye nokubekwa okungcono. Kwaye kulapho iSiteimprove ingena khona. Unokufumana uhlalutyo olunzulu lwemikhankaso yakho yentengiso’ amanqaku aphezulu ngewebhusayithi yabo.
Ukufaneleka yenye into enceda ukunyusa i-QS. Amagama angundoqo kufuneka ahambelane nomxholo wewebhusayithi yakho, kwaye kufuneka zibambe ngokwaneleyo ukugcina ingqalelo yomsebenzisi. Relevant keywords should be included in the copy of the ad and landing page. If your keywords are related to the content of your site, your Ad will be displayed to the most relevant users. This is crucial for high quality ad campaigns.
Kukho izinto ezininzi ezichaphazela iindleko ngokucofa, including the industry you’re in and the type of product or service you offer. Your company’s ROI must be considered, ngokunjalo. While some industries can afford to pay a high CPC, others can’t. Using the cost per click metric will help you determine the best CPC for your business. This can be helpful for a variety of reasons, including optimizing your ad campaign.
The first factor determining your cost per click is the type of product or service that you’re advertising. Expensive products and services will likely draw more clicks, kwaye iya kufuna iCPC ephezulu. Umzekelo, ukuba ixabiso lemveliso yakho $20, uya kufuna ukuhlawula $20 ngonqakrazo ngalunye. Oko kuthetha ukuba intengiso yakho iya kukubiza $4,000, kodwa ingangenisa $20,000.
Inqaku elilandelayo ekufuneka liqwalaselwe lizinga lokuguqulwa. Amaxesha amaninzi, iphezulu iCPC, iphezulu izinga lokuguqulwa. Ngethamsanqa, Inqaku likaGoogle lokuphucula ibhidi yeCPC liya kuzihlengahlengisa ngokuzenzekelayo iibhidi zakho ngokusekelwe kwiziphumo, ukuze ibhajethi yakho ingachithi xesha. Umyinge weCPC yeAdwords $2.68. Eli nani linokuba phezulu kakhulu ukuba ujolise kwigama elingundoqo elikhuphisanayo.
Ukukhetha amagama angundoqo akhuphisanayo aphantsi kwakhona yinto ebalulekileyo. Umzekelo, Ixabiso ngonqakrazo ngalunye lwamagama angundoqo anomsila omde anokuba ngaphantsi kunamagama angundoqo aqhelekileyo kunye nomdlalo obanzi. Amagama angundoqo anomsila omde okhuphisanayo amele injongo ethile yomsebenzisi kwaye ayabizi kakhulu kunamagama angundoqo kunye nomdlalo obanzi.. Using long-tail keywords will help you improve your quality score and lower your CPC. In addition to low-cost keywords, you should also pay attention to keywords with high search volumes.
While AdWords can send visitors to your website, it is up to you to convert those clicks into dollars. Ukwenza oku, you need to create conversion-optimized landing pages and Ad Groups that correspond to specific product pages. In order to make the most of your ad campaigns, you need to sell enough products to cover your expenses. To ensure that you have the highest possible conversion rate, you must create landing pages that are detailed and consistent.
In order to get actionable insights from your campaign, you need to set up a campaign structure. This structure includes ad groups and ad copy, ukuze ukwazi ukujolisa amagama angundoqo afanelekileyo. Kwiqela ngalinye, kufuneka wenze iinguqulelo ezininzi zekopi enye yentengiso. Ukuba ujolise kumagama angundoqo amaninzi anamagama afanayo, yenza amaphulo ahlukeneyo kwiqela ngalinye. Qinisekisa ukuba iqela ngalinye le-ad liqhagamshelwe kwinjongo ethile yephulo.
Isakhiwo sephulo leephulo ze-Adwords sinokukunceda ukuba ufumane i-ROI engcono. Iya kwenza kube lula kuwe ukulawula iakhawunti yakho. Unokwenza amaqela kwaye uwabele uhlahlo lwabiwo-mali. Inani lemikhankaso liya kuxhomekeka kwiinjongo zakho zoshishino kunye nobuchule bokulawula ixesha. Unokwenza amaphulo amaninzi kwiintlobo ezahlukeneyo zeemveliso. Kufuphi, ulwakhiwo lwephulo luyimfuneko ekuthengiseni i-intanethi. Nokuba loluphi uhlobo lweshishini lakho, kukho iinzuzo ezininzi ekusebenziseni olu hlobo lwesakhiwo.
Emva kokuba usungule isakhiwo somkhankaso, lifikile ixesha lokubiza amaphulo. Igama lakho lephulo liya kumisela inqanaba lokucoca kunye nombutho. Igama kufuneka libandakanye imiba ebalulekileyo yokwahlulahlula, njengohlobo lwephulo, indawo, isixhobo, kwaye nangokunjalo. Le ndlela, unokubona ukuba yeyiphi imiba yephulo lakho ebaluleke kakhulu kwishishini lakho. Ukongeza ekubizeni amaphulo akho, qiniseka ukuba ubandakanya imiba ephambili yokwahlulahlula, njengemveliso okanye inkonzo oyithengisayo.
Ukukhetha amagama angundoqo afanelekileyo kwishishini lakho kubalulekile ukuze ufumane iziphumo ezilungileyo kwiphulo lakho le-AdWords. Igama elingundoqo elilungileyo linye linomthamo ophezulu wokukhangela kunye nokhuphiswano oluphantsi. Igama elingundoqo elinokhuphiswano oluphezulu lukhetho oluhle, kodwa enye enevolumu yokukhangela ephantsi ayizukukunika iziphumo ezifunwayo. Kubalulekile ukukhetha amagama angundoqo abonisa injongo yomsebenzisi. Kungenjalo, intengiso yakho iya kusilela ukwenza unqakrazo olwaneleyo.
Ukongeza kumagama angundoqo, kufuneka ukhethe isakhiwo sephulo kwiintengiso zakho. Abanye abathengisi bakhetha ukwahlula amaphulo abo ngokweminyaka. Ngelixa abanye bakhetha ukwahlula amaphulo abo ngeemveliso, abanye benza amaphulo asekelwe kwixabiso lobomi bomthengi. Kumashishini asekelwe kumrhumo, isakhiwo somkhankaso sinokubaluleka kwinkqubo yakho yokuthengisa. Kwezi meko, kubalulekile ukwenza imikhankaso emininzi ukuqinisekisa ukuba iintengiso zakho zivela kwiphepha elifanelekileyo ngexesha elifanelekileyo.
