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Ngaphambi kokuba usebenzise iiAdWords zikaGoogle ukuthengisa ishishini lakho, kufuneka uqonde indlela esebenza ngayo. UGoogle useka amaqela eentengiso ukwenza ulawulo lweentengiso zakho lube lula. Iphulo ngalinye liqulethe intengiso enye kunye neentlobo ezahlukeneyo zamagama angundoqo, kubandakanywa ukuhambelana kwebinzana kunye nokuhambelana okubanzi. Xa useta umdlalo wakho wegama elingundoqo ngokubanzi, UGoogle useka ikopi yentengiso yakho ukuba ifaneleke naphi na xa umsebenzisi eyibhala. Unokwenza ngokwezifiso ikopi yakho yentengiso ukufikelela kubaphulaphuli ojolise kubo.
Ukuba unomdla wokufunda ngakumbi ngeGoogle AdWords, emva koko ufike kwindawo elungileyo. I-AdWords yinkqubo yentengiso yokucofa-ngokuhlawula ekuvumela ukuba wenze iintengiso zamagama angundoqo athile kuGoogle.. Njenge-portal kwi-Intanethi, Isiseko sabasebenzisi bakaGoogle sikhulu, kwaye intengiso yakho kufuneka ihambelane kwaye ijolise kwabo basebenzisi. Ngaphandle koko, I-AdWords kaGoogle iya kuqwalasela izinto ezahlukeneyo, kuquka umgangatho, ixabiso kunye nokhuphiswano.
Le khosi iya kukufundisa indlela yokuseta iakhawunti yakho ye-AdWords ukusuka ekuqaleni kwaye yintoni eyenza iphulo lentengiso ye-intanethi ibe yimpumelelo.. Ikhosi iya kukufundisa ukuba ungayenza njani ukulandelela uguqulo, ukulandelela iminxeba yefowuni, kunye neentengiso, kunye nokulinganisa ingeniso kunye nokungeniswa kweefomu. The course will help you understand how to use all the tools available on Google and implement the most effective marketing strategies. The course also explains how to use social media and Facebook ads effectively.
This course is the best way to learn about Google AdWords. It’s easy to learn about search advertisement, how to monitor your campaigns, and troubleshoot problems. The course also helps you understand your customers from a psychological perspective. If you’re looking to become a Digital Marketing Expert, learning about search advertisement is essential. You can learn about AdWords and search advertising in 60 minutes with a course on Udemy.
Once you’ve learned the basics of Google AdWords, you can move on to advanced techniques. Uya kufunda malunga nendlela yokusebenzisa iingxelo zentengiso ezikhethekileyo, izicwangciso zokuthengisa ngokutsha, ukusebenza komatshini wokufunda, kunye nophando lomntu okhuphisana naye. Ayikho indlela engcono yokuphucula iziphumo zakho kunekhosi ekufundisa indlela yokwenza imali kwi-intanethi. Uya kuba nethemba lokuzama kwaye ufunde malunga nabakhuphisana nabo’ izicwangciso, ngelixa evuna iingenelo.
Ngelixa le yeyona ndlela ibalaseleyo yokufunda ngeGoogle AdWords, unokufumana kwakhona izifundo zevidiyo ezigubungela iziseko zale nkqubo yokuthengisa. Uninzi lweevidiyo ezikweli jelo zibonelelwa ngabaSebenzi bakaGoogle. Inyaniso, eyokugqibela yaposwa ngoFebruwari 16, 2016, kwaye ulwazi lusabalulekile. Ezi zifundo zilungiselelwe abo balandela isatifikethi, kwaye ziluncedo ngokubanzi kwabo baqalayo.
Ukuqala ukuthengisa kwi-Adwords, kufuneka umise iphulo. Kukho amanyathelo amathathu asisiseko okuphumeza oku. Ekuqaleni, khetha udidi lwephulo lakho. Emva koko, khetha injongo onqwenela ukuyifikelela. Unokukhetha phakathi kweentengiso, ikhokela, ukugcwala kwewebhusayithi, imveliso kunye nophawu lophawu, kunye nokwazisa ngophawu. Unokuseta iphulo ngaphandle kwenjongo. Ungayitshintsha injongo kamva.
Kuxhomekeke kuhlobo lweshishini lakho, ungafuna ukujolisa indawo yejografi ngokunjalo. Ukuba ulishishini lendawo, ungafuna ukujolisa iintengiso zakho kuphela kubantu abakwindawo yakho. Ngeshishini lamazwe ngamazwe, ungafuna ukujolisa kumazwe apho uneentengiso ezinkulu kunye nabathengi abaninzi. Ukuba awuqinisekanga ukuba ungagxila phi kwiinzame zakho, khangela ezinye iinketho. Usenokukhetha ukujolisa kubantu abahlala kwilizwe elithile.
Nje ukuba ukhethe amagama akho angundoqo, kufuneka udale iphepha lokufika elisebenzayo. Injongo ephambili yeli phepha kukuguqula i-traffic kubathengi. Ukuze uguqulo lwenzeke, iphepha kufuneka lihambelane negama elingundoqo elikhangelweyo. Kufuneka ibandakanye i-USP (indawo yokuthengisa eyodwa), iinzuzo zemveliso, ubungqina bentlalontle, kunye nobizo olucacileyo lwesenzo. Injongo kukunyusa izinga lakho lokuguqulwa.
Emva kokuba ukhethe imarike ekujoliswe kuyo, ungakhetha enye okanye ezininzi iintengiso oziphakamisayo. Ukongeza kumagama angundoqo entengiso, unokwenza iphulo ukuba unewebhusayithi ethengisa iimveliso okanye iinkonzo ezifanayo. Elinye inyathelo elibalulekileyo omele ulenze kukukhetha isicelo sakho. Khumbula ukuba iibhidi zakho ziyakufikeleleka ngakumbi ukuba usebenzisa ibhidi ezenzekelayo, kodwa kufuna umsebenzi omninzi. Ekugqibeleni, iintengiso zakho kufuneka zibe lula kwaye zithe ngqo. Abantu baya kuba lula ukucofa kwiphulo ukuba inikeza isithembiso okanye isaphulelo.
Inyathelo elilandelayo kukukhetha amagama angundoqo aya kubangela iintengiso zakho. Eli nyathelo lidla ngokuba lelona candelo libhidisayo. Amagama angundoqo ayikuphela kwento ekufuneka uyiqwalasele – unokusebenzisa abathengi bakho’ impendulo xa ukhetha amagama akho angundoqo. Khumbula ukuba iNqaku eliLungileyo loMgangatho liya kwenza isikhundla sakho sentengiso sibe phezulu kwaye sithobe iindleko zakho zebhidi. Xa usenza isigqibo ngegama elingundoqo, qiniseka ukuba ucinga malunga nendlela efanelekileyo ngayo kwishishini lakho.
Inyathelo lokuqala lokudala ikopi elungileyo yentengiso kukuchaza injongo yakho. Nokuba ufuna ukutsala ingqalelo kwiwebhusayithi yakho okanye uthengise imveliso, ukuchaza injongo yakho yokubhala intengiso kuya kukunceda wenze isigqibo sokuba loluphi uhlobo lwekopi oza kuyisebenzisa. Iintlobo ezintathu eziqhelekileyo zeekopi zentengiso ziphakamisa, ezemfundo, kunye nomdla woluntu. Ukuvavanya ikopi yentengiso linyathelo elibalulekileyo, njengoko kuya kukunceda ukuba uphucule ukusebenza kweentengiso zakho kunye nokuqinisekisa ukugcwala okukumgangatho ophezulu.
Unokuqala ngokubhala phantsi imibuzo yokukhangela yabaphulaphuli ojolise kubo. Nganye kwezi inedigri ethile, ke iintengiso zakho kufuneka zihambelane naloo migaqo. Nokuba uzama ukujolisa kwindawo ethile yejografi, imveliso, okanye inkonzo, kubalulekile ukujongana nentlungu ye-persona. Umzekelo, ukuba uthengisa amatikiti kwikonsathi, qinisekisa ukuba isihloko sakho sijongana neemfuno zabo.
Xa ubhala ikopi yentengiso yakho, zama ukutsala iimvakalelo zabaphulaphuli bakho. Le ndlela, uya kuba ngakumbi ukutsala iindwendwe ezininzi. Ngokuxhokonxa iimvakalelo, abathengisi abakhulu banokuqikelela ukusabela kwabaphulaphuli kwaye baphendule imibuzo ngaphambi kokuba beze. Le ndlela, banokwenza iintengiso zabo zihambelane ngakumbi neemfuno zabaphulaphuli. Nazi 3 izicwangciso eziphambili zokukhuphela onokuzisebenzisa ukwenza ikopi yentengiso esebenzayo.
Ukuvavanya ikopi yakho yentengiso, sebenzisa ukhetho lovavanyo kwiintengiso zikaGoogle. Yenza iinguqulelo ezininzi ezahlukeneyo kwaye uzilayishe kwiGoogle Adwords. Zivavanye ukuze ubone ukuba zeziphi ezenza ngcono. Khumbula ukuba uvavanyo luya kukunceda uqonde ukuba loluphi uhlobo lolwimi abathengi bakho abasabela kulo. Zininzi izibonelelo zokuzama ikopi yakho yentengiso. Uyabona ukuba isebenza ngcono kwi-niche yakho kunabakhuphisana nabo.
Ngoncedo lweGoogle Adwords, ungalandelela iziphumo zomkhankaso wakho wokukhangela ohlawulweyo. Le ndlela, ungabeka iliso kwimpumelelo yakho kwaye wonge imali. I-AdWords yeyona ndlela ibalaseleyo yokukhuthaza ishishini lakho kwi-Intanethi. Nanga amanye amacebiso onokuthi uwalandele:
Landela umkhondo iziphumo zamaphulo e-Adwords kwi-Google Analytics. Iingxelo ze-Adwords ziquka ikholamu ebizwa “Uguqulo,” eya kukuxelela ukuba zingaphi iinguquko ezifunyenwe ngumkhankaso wakho wentengiso. Ukongeza kwiimbono zentengiso, ungabona kwakhona iCPC yakho, ekubonisa ukuba uchithe malini ngonqakrazo ngalunye. Unokusebenzisa olu lwazi ukumisela ukuba ngaba uhlawula ngaphezulu kwamaphulo akho entengiso okanye hayi.
Enye indlela yokulandela uguqulo lwe-AdWords kukuseta ipixel. Le pixel inokubekwa kuwo onke amaphepha ewebhusayithi yakho kwaye isetyenziselwa ukujolisa kumaphulo okuthengisa kwakhona. Ukulandelela iinguqulelo ze-AdWords, kufuneka ulandelele ngaphezu kocofa nje. Ukucofa kukuxelela ukuba bangaphi abantu abacofe intengiso yakho, kodwa ayikuxeleli ukuba basebenze kuyo bakuba befikile kwiwebhusayithi yakho. Ngelixa ukucofa kunokukuxelela okuninzi malunga nokusebenza kwephulo lakho, kufuneka wazi ukuba bangaphi abantu abaguquke ngokwenene.
