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I-Google Adwords liqonga lentengiso lokuhlawula-ngokuchofoza. Isebenza ngokuqalisa iifandesi kunye nokusebenzisa iikuki ukujolisa iintengiso zakho kubasebenzisi abathile. Ukusebenzisa eli qonga kuyindlela eneendleko eziphezulu zokuthengisa. Idweliswe apha ngezantsi zezinye zeendlela onokuzisebenzisa kwishishini lakho.
I-AdWords zikaGoogle yenye yezona nethiwekhi zikhulu zentengiso kwi-intanethi, ukunceda amashishini afikelele abathengi abanokubakho kwihlabathi jikelele. Isebenza ngokuvumela abakhangisi ukuba babhide kumagama angundoqo aya kubangela ukuba iintengiso ezixhasiweyo ziboniswe. UGoogle uya kukhetha ukuba zeziphi iintengiso eziza kubonisa ngokusekwe kumanqaku omgangatho wentengiso, kunye nebhidi yomthengisi. Ngandlel’ ithile, kufana nefandesi, apho ibhidi iphezulu, liphezulu ithuba lokuba intengiso ibonakale.
Xa usebenzisa iGoogle Adwords, kubalulekile ukwenza uphando lwamagama angundoqo. Awufuni kuchitha imali kwiintengiso ezingabalulekanga kwiimfuno zabaphulaphuli bakho. Kukwabalulekile ukwazi imarike kwaye uqonde iinuances zokuhlawula ngokucofa.
IGoogle Adwords liqonga lokucofa ngokuhlawula elikuvumela ukuba ubeke iintengiso kwiziphumo zokukhangela, iindawo ezingaphangeliyo, ii-apps eziphathwayo, kunye neevidiyo. Abakhangisi bahlawula uGoogle ngokucofa, umbono, okanye zombini. Xa uqala iphulo likaGoogle, kubalulekile ukuba ubeke ingqalelo ngokusondeleyo kwiNqaku lakho loMgangatho kwaye ukhethe amagama angundoqo afanelekileyo kwishishini lakho. Oku kuya kukunceda ukwandisa amathuba akho okufumana intengiso enenzuzo.
Njengalo naluphi na olunye uhlobo lwentengiso ehlawulwayo, kukho igophe lokufunda. I-Google Adwords yenye yezona qonga zidumileyo ezihlawulweyo zentengiso. Ibandakanya ubuchule bokuphucula kunye neempawu ezithile kwiqonga. Njengalo naliphi na iqonga lentengiso elihlawulelwayo, uhlawulela ukubonakala, kwaye kokukhona ucofa ngakumbi iintengiso zakho zifumana, aphezulu amathuba okufumana abathengi abatsha.
Ukubuyisela isicwangciso sesinye isicwangciso esisebenzayo. Isebenza ngokusebenzisa iikuki zokulandelela ukulandelela imisebenzi yomsebenzisi kwiwebhu. Ezi cookies zilandela umsebenzisi kwi-intanethi kwaye zijolise kubo ngeentengiso. Amathuba amaninzi kufuneka abone ukuthengisa kwakho amaxesha amaninzi ngaphambi kokuba abe ngumthengi. Kukho iindidi ezintlanu zamaphulo anokuthi adalwe kwiGoogle Adwords.
Xa umsebenzisi efuna igama elingundoqo okanye ibinzana, UGoogle umisela ukuba zeziphi iintengiso eziza kuboniswa ngokwexabiso eliphezulu kunye namanqaku akumgangatho ophezulu. Ezi zinto zimbini zimisela ukuba zeziphi iintengiso ezivela kwiphepha leziphumo zokukhangela kwaye ziya kubiza malini. Okukhona uphezulu umgangatho wakho wamanqaku, ngakumbi intengiso yakho iya kuboniswa.
Ungajonga indlela eqhuba ngayo intengiso yakho ngokusebenzisa ulwazi lwefandesi. Izixhobo zibonelela ngolwazi oluxabisekileyo ukukunceda ukuba wenze imikhankaso yakho ibe ngcono. Idatha iyafumaneka kumaphulo athile, amagama angundoqo, kunye namaqela entengiso. Ukuba unamagama amaninzi angundoqo, ungasebenzisa olu lwazi ukumisela ukuba ngabaphi abafumana iziphumo ezilungileyo.
Injini yokukhangela kaGoogle isebenza ngaphezulu 3.5 ukhangelo lwebhiliyoni ngosuku. Amashumi asibhozo anesine ekhulwini abasebenzisi be-Intanethi basebenzisa injini yokukhangela ubuncinane kathathu ngosuku. Amanqaku asemgangathweni kunye neendleko ngokucofa (CPC) nceda uGoogle abone ukuba zeziphi iintengiso eziyeyona ifanelekileyo kumbuzo womkhangeli. Ngalo lonke ixesha umkhangeli echwetheza umbuzo ohambelana neentengiso zakho, isicelo sibalwe ngokutsha, kwaye intengiso ewinileyo iyaboniswa.
Enye into ebalulekileyo ekufuneka iqwalaselwe lukhuphiswano. Ukuba uhlawula kakhulu ngegama elingundoqo elithile, usemngciphekweni wokoyiswa ngumntu okhuphisana naye. Ukuba okhuphisana nabo bahlawula ngaphezulu, ungahlawula kancinci ngonqakrazo ngalunye. Kodwa ukuba unokhuphiswano oluphantsi, oku kunokuthetha ukuba ungafumana into eninzi kwintengiso yakho.
UGoogle uqhuba iifandesi zeebhiliyoni rhoqo ngenyanga. Oku kuqinisekisa ukuba intengiso yakho ibonakala kubasebenzisi abafanelekileyo kwaye ixabisa ngaphantsi kokhuphisana nabo. Iifandesi zenza imali kaGoogle, kodwa ziyakunceda wenze imali. Kwaye ungalibali ukukhetha igama lephulo lakho lentengiso! A elula, igama elibambekayo lidla ngokuba lelona lilungileyo!
Iikuki ziifayile ezibhaliweyo ezincinci ezigcinwa yiwebhusayithi kwikhompyuter yomsebenzisi. Yiwebhusayithi kuphela enokufunda imixholo yezi fayile. Ikuki nganye yahlukile kwisikhangeli sewebhu. Ziqulethe ulwazi olungaziwa njengegama lewebhusayithi, isichongi esisodwa, kunye namasuntswana. Iikuki zenza iiwebhusayithi zikwazi ukugcina umkhondo wezinto ozikhethayo ezifana neziqulatho zenqwelo yokuthenga, kwaye uvumele abathengisi ukuba bajolise kwiintengiso kwiqela elithile.
Nangona kunjalo, utshintsho lwakutsha nje kwimithetho yabucala lunyanzela abakhangisi ukuba bajonge iindlela ezintsha zokujolisa kubasebenzisi. Uninzi lwezikhangeli zewebhu ngoku zivala iikuki zomntu wesithathu. Umkhangeli weSafari weApple uhlaziywe mva nje ukuvala iikuki zomntu wesithathu, kunye neMozilla kunye neGoogle babhengeze izicwangciso ezifanayo zeFirefox kunye neChrome. Oku kukubuyisela umva kubathengisi, kodwa iya kubanika ixesha lokufumana ezinye iindlela.
Iikuki zomntu wesithathu zingasetyenziselwa ukujolisa kubasebenzisi. Benza iiwebhusayithi ukuba zihambise iintengiso kubasebenzisi ngaphandle kokuba bashiye iwebhusayithi yabo. Oku kunokuba luncedo kwiivenkile ze-eCommerce, kodwa kunokukhokelela kwimvakalelo yokwaphulwa kwabantu ngabanye. Kubalulekile ukukugcina oku engqondweni xa usebenzisa ezi cookies kumaphulo akho entengiso kwi-intanethi.
Iikuki zeqela lokuqala zenziwe yiwebhusayithi oyindwendwelayo. Baqokelela ulwazi malunga nokuziphatha kwakho ukuze baphucule indawo yabo. Umzekelo, banokukhumbula inqwelo yakho yokuthenga okanye ubungakanani besikrini sakho. Iikuki zomntu wesithathu, kwelinye icala, zenziwe yinkampani yesithathu kwaye zisetyenziselwa ukuthumela iintengiso ezifanelekileyo kumsebenzisi.
Intengiso esekwe kwikuki asiyonto intsha. Inyaniso, iqala emva 1994, xa iicookies zokuqala zaqanjwa. Ngaphambi kwecookies, iiwebhusayithi ezimileyo zaziyinto eqhelekileyo. Kodwa ngophuhliso lwecookies, abathengisi babenakho ukwenza iiwebhusayithi zilungele abasebenzisi babo. Akusekho mfuneko yokuba bachonge iiwebhusayithi ngesandla.
Ukusebenza kakuhle kweendleko yinto ebalulekileyo ekufuneka iqwalaselwe xa usenza isigqibo ngohlahlo lwabiwo-mali lwentengiso. Ibhidi ephezulu ingakhokelela kwiintengiso ezininzi ngexabiso eliphantsi. Nangona kunjalo, oku akusoloko kuthetha ukuba kufuneka unyuse ibhidi yakho kakhulu. Kukho imida ethile onokuthi kuyo unyuse ixabiso lakho ngaphambi kokuba lingabi nangeniso. Ukuba uyachitha $10 kwintengiso kwaye ufumane iintengiso ezintlanu, oko kuya kuba yimbuyekezo entle kakhulu kwinkcitho yakho yentengiso.
Enye yeenzuzo ezinkulu zokusebenzisa i-AdWords yimbuyekezo enokubakho kutyalo-mali. Amaphulo eAdWords anomlinganiselo kwaye ayalandeleka, eyenza kube lula ukubona ukuba zeziphi iintengiso ezizisa ezona zithuthi zininzi. Oku kunokuba yindlela enhle yokunciphisa iindleko zentengiso.
Iindleko ze-Adwords ziyahluka ngokubanzi ngokuxhomekeke kwishishini okulo. Uphando lwegama elingundoqo lunokukunceda wenze isigqibo sokuba ungathanda ukuchitha kangakanani kwiphulo lakho lentengiso. Ukuba awuqinisekanga malunga namagama angundoqo oza kuwasebenzisa, zama ukucinga kunye nokubhala phantsi amagama okukhangela anokubakho kwishishini lakho. Esinye isixhobo esikhulu sophando lwegama elingundoqo ziintengiso zikaGoogle’ umcwangcisi wegama elingundoqo lasimahla.
Ukuze ukwandise imbuyekezo yakho kutyalo-mali, kufuneka ukulungele ukutyala isixa esifanelekileyo semali. I-AdWords inokubiza kakhulu ukuba ulishishini elincinci. Kodwa kunokwenzeka ukuba ufumane iziphumo ezintle ukuba uchitha imali ephakathi yonke imihla. Kufuneka uqale ngebhajethi ephakathi, kwaye ngokuthe ngcembe usebenze uhlahlo lwabiwo-mali lwakho njengoko ufunda ngakumbi malunga nenkqubo.
Enye indlela yokunciphisa iindleko zakho ze-AdWords kukusebenzisa amagama angundoqo angalunganga. La magama angundoqo akhuphisana kangako kwaye anikezela nge-ROAS engcono. Le ndlela, Uhlahlo lwabiwo-mali lwakho lusetyenziswa ngokufanelekileyo.
Kukho iinzuzo ezininzi ekusebenziseni iGoogle Adwords. Ukuba yenziwe kakuhle, eli qonga linokubonelela ngeziphumo ezinokulinganiswa kumjikelezo wobomi bomthengi – ukusuka kulwazi lophawu ukuya kuguqulo. Okona kubaluleke kakhulu, ifumana uphawu lwakho phambi kwabantu abajonge ukuthenga. Uninzi lwabantu abakhangela igama eliphambili kuGoogle banenjongo yokuthenga enamandla. Oku kukuvumela ukuba ujolise kubantu abakulungele ukuthenga kunye nokunyusa izinga lakho lokuguqulwa.
IiAdWords zikaGoogle zisebenza kakhulu njengendlu yefandesi. Ukhetha uhlahlo lwabiwo-mali kwaye ubhide iintengiso zakho, eziboniswa kubathengi abanokubakho. Xa umntu ecofa intengiso yakho, uya kuhlawula imali ethile yolo nqakrazo. Ngokuzenzekela, ukhawulelwe kwibhidi $2 okanye ngaphantsi, ke iintengiso zakho ziyakuboniswa kubantu abangabhidi kakhulu. Oku kungenxa yokuba uGoogle ufuna ukwandisa ingeniso yakhe. Ukuba akukho mntu ubiza ngaphezulu $2, intengiso yakho iyakuboniswa kumntu wokuqala oyicofayo.
Enye yeenzuzo ezinkulu kwiintengiso zikaGoogle kukukwazi ukujolisa abaphulaphuli bakho usebenzisa igama elingundoqo leentengiso. Oku kubangela inkcitho ephantsi yentengiso kunye nemveliso ephezulu yokukhokela. Umzekelo, ukuba ishishini lakho libonelela ngeenkonzo zokususa ikhephu eBuffalo, NY, bekungayi kuba sengqiqweni ukusebenzisa igama lomdlalo obanzi njenge “iinkonzo zasekhaya” kuba uya kukhuphisana nabo bonke ababoneleli ngenkonzo yasekhaya.
Utshintsho oluncinci oluncinci lunokukhokelela ekunyukeni okumangalisayo kumazinga okuchofoza. Ukuba usebenzisa iphepha lokumisa okanye isibhengezo esifanelekileyo, unganyusa izinga loguqulo lwakho ukuya kuthi ga 50%. Ukwahlulahlula-ukuvavanya iintengiso zakho kunye namaphepha okumisa nawo kuyacetyiswa kakhulu. Ukuhambisa ifom kunokunyusa izinga lakho lokuguqulwa 50%. Kwakhona, qinisekisa ukuba useta ixabiso eliphezulu elikhuphisanayo, njengoko oku kuya kukugcina uphambi kokhuphiswano lwakho.
