Google Adwords-Uhlaziyo 2019

Intengiso yeGoogle Adwords yenye yezona qonga zibalulekileyo zentengiso yeGoogle. Abasebenzi bedijithali basebenzisa inzuzo yabo ngokukhawuleza kwaye bandise ingeniso. Kwangaxeshanye, liqonga eliphuhlayo, eyenza rhoqo utshintsho kwii-algorithms zayo. Enyakeni 2019 Uhlaziyo oluninzi lukhutshiwe. Ngezantsi sikhankanye ezona zihlaziyo zibalulekileyo zonyaka ophelileyo.

Makhe sizazi kakuhle ezi zimbini:

• Isikhundla esiphakathi somhlalaphantsi – EyoMdumba 2019 ibhengeze ukubhangiswa kwesikhundla esiphakathi. Amaxesha, apho intengiso yeGoogle Adwords ihambelana nebhajethi yakho, zaziphelile. Nangona kunjalo, olu hlaziyo olutsha longeze iindlela ezintsha, njengoko umthengisi ngoku kufuneka ahlawule ngokusekelwe kwivolumu yegama elingundoqo kunoluhlu olufunwayo. Imithamo ephezulu yoxinaniso iza nethegi yexabiso eliphezulu, Amagama angundoqo exabiso eliphakathi ahlawuliswa ixabiso eliphakathi kunye namagama angundoqo aphantsi ahlawuliswa ixabiso eliphantsi.

• Ukutshatisa amabinzana kunye nesilungelelaniso esibanzi – Olunye uhlaziyo olunomdla, eyakhutshwa kweyeKhala kunyaka ophelileyo, yinguquko yebinzana elihambelanayo kunye nezilungisi zemataniso ngokubanzi.

1. Igama elingundoqo-Ukhetho “Ibinzana elithi Tshatisa” – Ulungiselelo lwegama elingundoqo, apho intengiso iboniswa kuphela, xa umntu efuna igama elingundoqo elichanekileyo okanye amabinzana okukhangela kwaye uqwalasela ukuhluka kwegama lakho eliphambili elikhethiweyo.
2. igama elingundoqo lomdlalo obanzi: Ulungiselelo lwegama elingundoqo, ukubonisa intengiso yakho ngokwemigaqo yophendlo efanayo. La magama ophando aqulathe izihloko ezinxulumeneyo okanye iinguqulelo ezithile.

NgeAdWords, ngokungathandabuzekiyo unethuba elimangalisayo, ukufezekisa intengiso ephezulu kunye nokuguqulwa. Ungabonelela ngayo yonke into ngohlobo lweentengiso zakho. Yiba ziinkonzo, Iimveliso, Unikezelo okanye nantoni na enye, yintoni engena kwishishini lakho. Amaqabane aphezulu afana ne-Arhente ye-Adwords kaGoogle basebenzisa i-Adwords kwiimfuno zabo zophuhliso kwaye banokukubonelela ngempumelelo ngeentengiso ezininzi. I-ONMA Scout yenye yazo kwaye iyaziwa ngeenkonzo zayo ezisemgangathweni.