Google AdWords – Isicwangcisi samagama angundoqo

Kwiindawo ezikhuphisana kakhulu njengomthetho kunye ne-accounting, amagama angundoqo angqale ngokwezemali anokukhangelwa ukuya kuthi ga. 192 zibiza iidola zaseMelika okanye ngaphezulu. Ngomndilili weCPC we 1,42 Iidola kunqakrazo ngalunye lubaluleke kakhulu kunangaphambili, ukuba ukhethe amagama angundoqo afanelekileyo.

Ukufumana izibonelelo kuhlahlo lwabiwo-mali oluncinci, kufuneka ibe yinjongo yethu yokusebenzisa iGoogle AdWords. Ngaphambi kokuba ufunde, ulenza njani uphando lwegama lakho elingundoqo kunye neSicwangcisi segama elingundoqo leeNtengiso zikaGoogle (ngaphambili Google Adwords Keyword Planner) inokugqibelela, kufuneka ufumane iziseko zakho ngolungelelwano.

1- Ibhidi kuphela, yintoni eyenza ingqiqo kumgca wakho ophantsi –

Izinga loguqulo oluqhelekileyo lweentengiso zikaGoogle luyi-avareji kuwo onke amashishini 3,75%. Hlala ucinga ngeendleko, ufuna ukusebenzisa. Ukuba iphulo lakho linenzuzo kakhulu, Nangona kunjalo, unetrafikhi encinci, phakamisa isicelo sakho, ukufumana ucofa ngakumbi kwaye wenze isikhundla phezulu.

Xa ucofa kubiza kakhulu kwaye ufumana i-ROI engalunganga, yehlisa amaxabiso akho, ukufumana ucofa okumbalwa ngexabiso eliphantsi. (Okanye ujolise kumagama angundoqo angakhuphisaniyo.)

2- Ibhalansi Ichanekile kumagama angundoqo wevolumu ephantsi kunye nephezulu

Ukuba usebenzisa amagama angundoqo abanzi 100.000 uphendlo lwenyanga okanye ngaphezulu, ungafumana ucofa okuninzi.

Kwelinye icala, igama elingundoqo levolumu encinci linokubangela ukutyelelwa kwamashumi amabini ngenyanga, kodwa bonke bangabantu, abafuna ukuthenga imveliso efana neyakho.

Ngamagama angundoqo, ufuna ibhalansi phakathi kwezi zimbini.

Hlala ukhumbula: Xa kuziwa ekukhangeleni, enkulu ayisoloko ingcono.

3- injongo ibalulekile

Injongo yokukhangela yeyona ibalulekileyo (kwaye ingahoywa) Into ekukhethweni kwegama elingundoqo kunye nokuphucula injini yokukhangela.

IiNtengiso zikaGoogle zePPC kunye neSEO zigqibelele kubathengisi bedijithali, kuba abasebenzisi bajonge izisombululo ngenkuthalo. 75% umthengi, ngubani ocofa kwiintengiso zokukhangela, bonisa, ukuba benza kube lula, ukufumana ulwazi, ukuba sele bekhangele.

Kodwa hayi kumaqonga afana noTwitter noFacebook.

Injongo yokukhangela nje yinjongo emva kophendlo oluthile.

Kukho nezinye izinto ezininzi, ngoobani abanoxanduva ngayo, ukufumana eyona ndlela ilungileyo yokukhetha amagama angundoqo. Ungafumana ulwazi oluthe kratya apha www.onmascout.de