Iingcebiso zikaGoogle AdWords ze 2020

Phantse yonke imihla zikhangelwa kwi-injini yokukhangela kaGoogle 3,8 Iibhiliyoni zokhangelo lwenziwe. Ngophendlo olunjalo lwebhiliyoni kunye nokhuphiswano oluqatha, intengiso kaGoogle iba lolona khetho lubalaseleyo, ukufezekisa iinjongo zentengiso. Nangona kunjalo, liqonga lentengiso elihlawulelwayo kwaye linikezela ngeziphumo eziqinisekisiweyo. Nditsho noGoogle ngokwakhe uvelisa eyakhe 85% yengeniso evela kwiintengiso zikaGoogle.

Ngeli nqaku sifuna ukwabelana kuphela ngeengcebiso ezilungileyo zikaGoogle, kwiphulo lakho enyakeni 2020 inokuthathela ingqalelo. Iingcali zethu zinikezele ngeengcebiso zazo zephulo elinemveliso ye-AdWords. Ngoko makhe sifike kwezi ngcebiso zeengcali.

Hlonipha amanqaku asemgangathweni

UGoogle uhlala esebenzisa uMgangatho wamanqaku, ukumisela umgangatho wentengiso yakho. Nangona intengiso kaGoogle ingeyiyo nje imfuneko yokugqibela, ifuna nephepha lokufikela elilungelelanisiweyo, ezaliswe ngamagama angundoqo ekujoliswe kuwo. Inqaku loMgangatho lilandelayo emva kweebhidi, njengoko ithatha isigqibo sokuba ingaba iintengiso zakho ziyaboniswa kwi-injini yokukhangela.

Oku kuthetha nje, ukuba intengiso ayiyonto yonke, yintoni ebalulekileyo, kodwa ezinye izinto ezifana nokufaneleka kwaye, ngaphezu kwakho konke, inzuzo yomthengi. Okona kubaluleke kakhulu, kufuneka ugxile ekudaleni iphepha lokufika. Ngokufanelekileyo, uyilo kufuneka lube nobubele kwaye lubonelele ngamava alungileyo omsebenzisi.

Ngoko musa ukwenza ngcono iintengiso zakho, kodwa wenze nephepha lokufika elisebenzayo.

Sebenzisa i-geo-targeting

Intengiso kaGoogle ikuvumela ukuba ulungelelanise iibhidi zakho kwiindawo ezithile. Kufuneka usebenzise umsebenzi, ukwandisa iibhidi zakho kunye nokugcina iindleko. Le yinzuzo yakho kabini, njengoko uphucula iNqaku lakho loMgangatho kwindawo enye kwaye uhlengahlengise iibhidi kwenye indawo, ukugcina iindleko zakho.

Ixabiso lokucofa limisela inani labantu, ngubani ocofe intengiso yakho, kwaye lilingana nenani lilonke labantu, ngubani obone intengiso yakho.

Izinga lokuguqulwa ngumlinganiselo, echaza injongo yoguqulo ephunyezwa ngabantu. Le njongo yokuguqula inokuba lungeniso lwekhalenda, umrhumo wencwadana, iprofayili okanye inkonzo ethengiweyo okanye imveliso. Ungakuphepha ukucofa ngokungeyomfuneko, ngokusebenzisa i-geo-targeting, ngokulungelelanisa iibhidi zakho kwindawo nganye yejografi kunye nokwandisa ukufaneleka kwazo.