Iinyani malunga nendlela iintengiso zikaGoogle zisebenza ngayo

Ukuba ungumnini weshishini elincinci, yiyo yonke into, uthini, owona mngeni mkhulu, ukujongana neenzame zentengiso yeshishini lakho kwi-intanethi. Abantu abaninzi bathi, ukuba kungenxa yesixa esisezantsi sezibonelelo ezikhoyo zokuphunyezwa, xa kusenziwa isicwangciso sokuthengisa, unokuba neengxaki, Landela i-ROI yamaphulo abo entengiso azinikeleyo. Abanini bamashishini amancinci abaninzi banokuvumelana nale nyaniso, ukuba bayilwele, ukuba inkampani yakho ibalasele kukhangelo lwe-intanethi. Oku kunegalelo koku, Yandisa ukubonakala kwakho kwi-intanethi, ukuzisa abaphulaphuli abaninzi kwiwebhusayithi yakho kwaye wenze iinkokeli ezininzi! Yingakho i-SEO ibalulekile kwishishini. Nangona kunjalo, i-algorithm kaGoogle iyatshintsha yonke imihla, kwaye ukubekwa kwegama elingundoqo akuqinisekanga, ukuze ube phezulu, kodwa inokuhla iye kwindawo ephantsi kwiintsuku ezimbalwa ezizayo, ezinokuchaphazela itrafikhi yewebhusayithi yakho.

Iintengiso zikaGoogle kunye nokubaluleka kwazo kumashishini amancinci

I-Google AdWords liqonga lentengiso elikhokelayo, esebenzisa ifomathi yokubhida, ukuphanda, zeziphi iintengiso zamagama angundoqo athile abekwe phezulu kwiziphumo zokukhangela zikaGoogle. Iintengiso zikaGoogle zisebenzisa imodeli yePPC echaziweyo, apho abathengisi kufuneka bahlawulele iziphumo ezilinganisekayo, z. B. Ukucofa kwiwebhusayithi okanye ukufowuna. Izisa intengiso yakho kwingqwalasela yabantu abalungileyo ngexesha elifanelekileyo kwaye ikuvumela ukuba wenze njalo, ukwandisa inani labasebenzisi, abanomdla kunikezelo lwakho.

Zisebenza njani iintengiso zikaGoogle?

Iintengiso zikaGoogle zisekelwe kwinkqubo yokubhida, esebenza ngalo lonke ixesha, xa umsebenzisi esenza uphendlo lwegama elingundoqo. IKHAMPANI, lowo ufumana ikhontrakthi, ifumana indawo ephezulu kuluhlu. UGoogle uthathela ingqalelo izinto ezimbini, oko kukuthi amanqaku asemgangathweni kunye nexabiso eliphezulu. UGoogle uyonyusa zombini kwaye umthengisi onawona manqaku aphezulu ufumana indawo ephezulu yentengiso. Ukufikelela kwinqanaba eliphezulu lentengiso, kufuneka ulungiselele zombini iNqaku loMgangatho kunye nesixa sebhidi. Umgangatho ophezulu wamanqaku kunye nesixa sebhidi sikuzisa kwindawo engcono yentengiso.

IiAdWords zikaGoogle zaphuhliswa, ukuze nabani na akwazi ukubeka iintengiso, ukufezekisa ukuhamba okukhulu kwesikhokelo kunye nokuguqulwa. Nangona kunjalo, ukuba ukhuphisana neengcali zeNtengiso zikaGoogle, ngamathuba akho, ukuphumelela iibhidi zeentengiso, kancinci nakwenye. Iyavakala, Qasha i-arhente yobungcali, oko kuya kukunceda, Ukuseta ngempumelelo iakhawunti yakho yeentengiso zikaGoogle, Phucula umgangatho wakho wamanqaku, dala izicatshulwa zentengiso ezinomtsalane, jonga inkqubela yakho nokunye okuninzi.