Ukudala iphulo eliphezulu lokuguqula uGoogle

Ukuba ungusomashishini wedijithali okanye omtsha kwimarike ye-intanethi, ingenzeka, ukuze uqonde ukubaluleka kwelizwi lomlomo kwaye uzenze ugqame kwiimveliso ezininzi kunye neenkonzo, ezibonelelwa yonke imihla.

Kukho iindlela ezahlukeneyo zokuthengisa, ukukunceda ukwandisa ububanzi bohlobo lwakho. Enye yazo yintengiso yedijithali. Kubalulekile ukwazi, ukuba udale iphulo lentengiso engqongqo, ukufezekisa iziphumo ezinomdla kunye nokwandisa utshintsho lwakho.

1. Iakhawunti yeAdWords kaGoogle

Ngaphambi kokuba wenze nantoni na, bhalisela i-akhawunti ye-AdWords usebenzisa iwebhusayithi ye-AdWords. Ubhaliso lusimahla. Ungena nje kwiakhawunti yakho kwaye ucofe iqhosha ukuze uqalise “Yenza iphulo lokuqala”.

2. Khetha uhlobo lwephulo

Gcina oku engqondweni xa usungula iphulo lePPC, ukuba ukhetho “Khangela inethiwekhi kuphela” iluncedo kakhulu kwabaqalayo.

3. Misela ukufikelela kwijografi

Ukuba awubazi abathengi bakho, kufuneka utyale ixesha elithile, ukwenza iinkcukacha zomthengi. Musa nje ukutyala imali kwiintengiso zikaGoogle, ukufikelela kumaqela ekujoliswe kuwo, ongenakuthenga kuwe, kuba abayidingi imveliso okanye inkonzo yakho kwaye abanamdla kwinto oyinikezelayo.

4. Misela uhlahlo lwabiwo-mali lwakho

Oku kubalulekile, kuba ufuna ukufumana imali eyaneleyo, ukwenza into yenzeke, kodwa awufuni kwenza ngaphandle kwala manyathelo entengiso ngaphandle kwemali. Ungacwangcisa iibhidi zokucofa ngesandla, ukuqinisekisa, ukuba iintengiso zakho ziya kuyekiswa, nje ukuba uhlahlo lwabiwo-mali lwakho luphelile.

5. yenza iintengiso

Kwakhona, lo ngumba obalulekileyo wokufunda iAdWords, kuba intengiso ngokwayo ifuna ukuba nefuthe kubathengi bakho, ukucofa kuyo.

6. Yongeza i-URL yakho

Ibalulekile, ukwahluka kwee-URLs, oyisebenzisayo kwiintengiso, bona kwaye usebenzise. Phawula, ukuba i-url yokubonisa yi-url, ukuba abasebenzisi kufuneka bakhumbule.

7. Qiniseka, ukuba wongeze amagama angundoqo

Khumbula, ukuba ukhuphisane nabanye abaninzi okhuphisana nabo ngeentengiso zakho. Ngoko ke nceda uzinike ixesha elaneleyo, ukuphuhlisa amagama angundoqo akumgangatho ophezulu, ukufikelela kubathengi abanokubakho, ezikulungele ngokwenene ukuthenga.

Iintengiso zikaGoogle ayisiyonzululwazi yenyukliya, nokuba iya isiba nzima ngakumbi. Kuyingozi, Thatha isigqibo xa useka iphulo lakho lokuqala lentengiso. Kufuneka ubeke injongo ecacileyo kwaye wenze isicwangciso somdlalo, ngubani na oya kukunceda, ukufezekisa le njongo.