Udidi: Ibhlog

Kukho iingqwalasela ezibalulekileyo xa usebenzisa i-Adwords kwiwebhusayithi yakho. Ukwazi iindleko, ibhidi yamagama angundoqo, kunye nokulandela umkhondo woguqulo zonke zibalulekile ekwenzeni uninzi lwale nkqubo yokuthengisa kwi-intanethi. Ulwazi olukweli nqaku luya kukunceda ukuba uqalise ngokukhawuleza. Ungasebenzisa kwakhona iingcebiso ezivela kwinqaku ukuze ufunde ngakumbi malunga neminye imiba ye-Adwords. Eli nqaku liza kukunika isishwankathelo esisisiseko senkqubo, ukusuka kuphando lwegama elingundoqo ukuya kwibhidi ukuya ekulandeleleni ukuguqulwa.

Uphando lwamagama angundoqo

Elinye lamanyathelo okuqala kuphando lwegama elingundoqo kukuqonda ishishini lakho. Ngokuhlalutya imibuzo ebuzwa ngabaphulaphuli bakho, unokwenza umxholo oza kubhenela kubo. Indlela efanelekileyo yokuqokelela idatha yophando lwegama elingundoqo kukucwiliswa kwindawo yakho. Sebenzisa abalandeleli bamagama ukuchonga ukuba abantu abakwi-niche yakho bafuna ntoni. Sebenzisa ulwazi ukuphuhlisa umxholo oza kubhenela kubaphulaphuli bakho kwaye ukwandise indawo yakho yokugcwala. Nazi ezinye iindlela zokuqokelela idatha yophando lwegama elingundoqo kwishishini lakho.

Emva kokuba ukhethe amagama akho angundoqo, zibeke phambili ngokubaluleka. Qinisekisa ukuba zithe ngqo kumxholo wesayithi yakho. Sebenzisa amagama angundoqo amathathu okanye amahlanu ngegama ngalinye elingundoqo. Gxininisa kwii-niches ezithile ukwenza iphulo lakho lisebenze ngakumbi. Kwakhona, kuphephe ukusebenzisa amagama angundoqo azaliswe lukhuphiswano. Uphando lwegama elingundoqo lunokukunceda ukuba ufumane imixholo ephindaphindiweyo kwi-niche yakho. Xa ubhalela upapasho lwe-intanethi, sebenzisa uphando lwegama elingundoqo ukuchonga imixholo ephindaphindiweyo kwishishini lakho.

Ukuba usebenzisa iintengiso ezihlawulelwayo ukukhuthaza iwebhusayithi yakho, uphando lwegama elingundoqo lubalulekile. Ukwazi ukuziphatha kokukhangela kwabaphulaphuli bakho kubalulekile kwishishini lakho. Sebenzisa olu lwazi ukubhala umxholo ofanelekileyo kubaphulaphuli bakho. Gcina ukhumbule ukuba kukho iindidi ezahlukeneyo zabantu abafuna ulwazi olufanayo njengawe. Ukuba abaphulaphuli bakho basebenzisa amagama afanayo, uya kuba nethuba elingcono lokufunyanwa kwiiSERPs. Inzuzo ephambili kuphando lwegama elingundoqo kukuba inokukunceda ukuba ubone ukuba yeyiphi amagama angundoqo asebenza kakhulu kwiphulo lakho lentengiso..

Ukuqonda abaphulaphuli ojolise kubo kubalulekile ekwandiseni ubukho bakho kwi-intanethi. Ukuba usebenzisa amagama angundoqo aqhelekileyo, uya kujolisa abaphulaphuli abaninzi kunokuba ubufuna. Ngokwazi iimfuno zabaphulaphuli ojolise kubo, unokwenza uluhlu lwamagama angundoqo kunye nezicwangciso zokuhlangabezana neemfuno zabo. Ngoncedo oluncinci oluvela kuphando lwegama elingundoqo, unokwenza izicwangciso zokufanisa iimveliso kunye neenkonzo zakho kunye neemfuno zabo. Uya kumangaliswa kubungakanani bendlela onokuthi uyiphucule ngayo indawo ye-injini yokukhangela yewebhusayithi yakho kwaye ukwandise ukuthengisa kwakho.

Ibhidi kumagama angundoqo

Ukubhida amagama angundoqo kwi-Adwords kunokwenziwa kwinqanaba legama elingundoqo okanye kwinqanaba leqela leentengiso. Inqanaba legama elingundoqo ukubhida liguquguquka ngakumbi kwaye lilungele ukunyusa ixabiso lesiphumo esifunwayo sephulo.. Ukwandiswa kwegama elingundoqo nako kunokwenzeka kwaye kunokunyusa ibhidi yeqela lonke leentengiso. Ukusebenzisa amaqela eentengiso kunye nebhidi yegama elingundoqo kulula ukuyilawula. Unokusebenzisa ukubhida kweqela leentengiso kwiintsuku ezimbalwa zokuqala zephulo lakho ukuvavanya iindlela ezahlukeneyo.

Ngegama ngalinye elingundoqo, ungahlengahlengisa ixabiso lebhidi ngokutshintsha inani leentengiso ezibonisiweyo kwelo gama lingundoqo. Ukwandisa ibhidi kwigama eliphambili kunokuphucula indawo yakho kwiqela leentengiso. Ngokunjalo, ukuthoba ibhidi yeqela leentengiso kunokunciphisa iindleko-ngokuguqulwa. Kuya kufuneka kwakhona ubeke iliso ixesha lokuvala ukwenza eyona bhidi yegama elingundoqo. Injongo kukugcina imali ngaphandle kokubingelela ukuguqulwa.

Xa ubiza igama elingundoqo kwi-Adwords, imali ehlawulweyo isekelwe ekuthandeni igama elingundoqo. Igama elingundoqo linamandla okuqhuba i-traffic eninzi ukuba umkhangeli uchwetheza kwigama elingundoqo elibuzwayo. Ukukhethwa kwegama elingundoqo elifanelekileyo kufuneka kuhambelane nabaphulaphuli. Ngokujolisa kubaphulaphuli abafanelekileyo, unokufikelela kubaphulaphuli abaninzi kwaye wakhe iphulo eliqinileyo lePPC. Ngaphandle koko, iphulo lokubhida igama elingundoqo lingalawulwa yi-arhente yeengcali, ezifana neDeksia.

Nje ukuba uye walungisa intengiso yakho, esweni iziphumo kwaye wenze uhlengahlengiso njengoko kuyimfuneko. Xa uqhuba iintengiso ezihlawulwayo, qiniseka ukuba ujolise kumagama angundoqo afanelekileyo kwaye uvavanye ukusebenza kwabo ngamaxesha athile ukuqinisekisa ukuba iziphumo zilungile. Ngokulandela iingcebiso ezingentla, uya kuba kwindlela elungileyo ukufikelela kwiinjongo zakho. Gcina nje ukhumbule ukuba injongo yakho kufuneka ibe yefanelekileyo kwaye ifezeke. Khumbula nje ukulungelelanisa iibhidi zakho ukuba kuyimfuneko.

Iindleko

Awona magama aphambili e-AdWords abiza kakhulu ngalawo abandakanya imali kunye namashishini alawula izixa ezikhulu zemali.. Amanye amagama angundoqo abiza kakhulu kuGoogle aquka imfundo kunye “isidanga,” iindidi ezimbini ezinokuthi zithathwe njengokhuphiswano oluphezulu. Abantu abajonge ukungena kwishishini lemfundo kunye nonyango kufuneka balindele ii-CPC eziphezulu. Iinkampani ezishishina ngokhathalelo lwempilo kunye namayeza kufuneka zikwazi noku. Ngaphandle kwezempilo, Iinkampani zeinshorensi kunye neefemu zemali zichitha imali eninzi kwi-AdWords.

Enye into ekufuneka uyiqwalasele xa ubala ixabiso le-Adwords lizinga lokuguqulwa. Izinga lokuguqulwa yipesenti yeendleko zokucofa okukhokelela kwisenzo. Umzekelo, ukuba umntu ucofa ikhonkco ukubhalisela umrhumo we-imeyile, umsebenzisi we-AdWords unokwenza ikhowudi ekhethekileyo yokulandelela imirhumo ye-imeyile yolo ndwendwe luthile. Le khowudi iya kuthumela i-pings ngamaxesha kwiiseva ze-AdWords ukulungelelanisa idatha. Nje ukuba idatha iqokelelwe, iindleko zokuguqulwa ngalunye zahlulwe ngenani elipheleleyo lokucofa.

Iindleko zomndilili wokucofa ziyahluka ngokubanzi kwaye zixhomekeke kwigama elingundoqo kunye neshishini. Kwinethiwekhi yokukhangela, i-avareji CPCs ngeenxa zonke $2.32. Kwinethiwekhi yokubonisa, bazi $0.58. Ngolwazi oluthe vetshe kwezi metrics, ndwendwela inqaku lethu le-AdWords metrics. Enye indlela yokugcina imali kwi-AdWords kukusebenzisa amagama angundoqo aneNqaku loMgangatho ophezulu. Amagama angundoqo oMgangatho oPhezulu afumana umgangatho ongcono wentengiso kwaye wonge imali.

Ukuba uqhuba iphulo lePPC noGoogle, kubalulekile ukuqonda iindleko ngokucofa. UGoogle unesuti yezixhobo ezinceda amashishini ukuba abeke iliso kwaye alinganise ukusebenza kwentengiso yawo. Oku kubandakanya isoftware kaGoogle yohlalutyo, elilinganisa iindleko ngokucofa. Kodwa ngaphambi kokuba uthathe isigqibo sokusebenzisa esi sixhobo, qiniseka ukuba uyazazi ngokupheleleyo iindleko kunye nobude bephulo ngalinye. Ukwengeza, Uhlahlo lwabiwo-mali lwentengiso lwenkampani luya kumisela isixa semali esiyixabisayo ukusebenzisa intengiso yePPC.

Ukulandelela uguqulo

Ukulandelela uguqulo kwi-AdWords kuneengenelo ezininzi. Ekuqaleni, inokunyusa amanani akho oguqulelo mva, ngokubala unqakrazo lokugqibela kunye nomhla wentengiselwano. Isibini, ikuvumela ukuba ulandelele emva kokuguqulwa, okanye uguqulo olungazange lwenzeke kwiveki yokuqala yokutshekisha iinkcukacha-manani. Yale, uya kufuna ukwenza icookie yokulandelela eya kuhlala ubuncinane iintsuku ezingamashumi amathathu. Iqebengwana elide, ngcono, njengoko iya kukunceda ulandelele zonke iinguqulelo ezenziweyo.

Xa useka iWebhusayithi okanye uFowunela uguqulo lweSiza, uzakufuna ukwenza imboniselo-ngefestile yoguqulelo. Olu seto lulandelela iindwendwe ezijonga intengiso yakho kodwa ungacofa. Aba bantu banokubuya kamva kwaye baguquke. Unokuseta ixesha phakathi kokujonga kunye nokuguqulwa ukuba ube naphi na ukusuka kusuku olunye ukuya 30 iintsuku. Unokukhetha kwakhona ixabiso leSiko, eya kulandela iindwendwe ngalo naliphi na ubude bexesha. Ukulandelela iinguquko, Kuya kufuneka wazi ukuba zeziphi iintengiso ezifumana ezona zithuthi zininzi.

Ukulandelela ukuguqulwa kwi-Adwords kunokusetwa ukulinganisa inani leefowuni ezenzeka emva kokuchofoza intengiso yakho.. Unokukhetha kuluhlu lweenketho ezisekelwe kwindlela uguqulelo lwakho olujongeka ngayo. Ukuguqulwa kwewebhusayithi, umzekelo, zibandakanya ukuthenga kunye nokubhalisa. Iifowuni zefowuni, kwelinye icala, inokubandakanya iifowuni ezivela kwintengiso yakho kwaye ziphele kwifowuni yomthengi. Kwezi ntlobo zoguqulo, uya kufuna inombolo yefowuni ukuze uguqulelo lulandelelwe.

Ukulandelela uguqulo kwi-AdWords akusebenzi kunye nabathengi abangenazo iikuki zivuliwe. Nangona uninzi lwabasebenzisi be-intanethi bebrawuza ngeekuki ezinikwe amandla, basenokucima ikhukhi yokuguqula umkhondo. Ungasebenzisa kwakhona i-plugin yokuguqula umkhondo kwi-AdWords ukutshintsha ikhowudi yokuguqula. Ukuba useneengxaki, cinga ngokuqhagamshelana ne-arhente yentengiso okanye umphuhlisi wewebhusayithi. Baya kukuvuyela ukunceda.

Amagama angundoqo angalunganga

Mhlawumbi uvile ngamagama angundoqo angalunganga kwi-Adwords, kodwa uzisebenzisa njani kanyekanye? Yiyiphi eyona ndlela ingcono yokuyisebenzisa? Kulungile, ngenene ilula kakhulu. Ekuqaleni, kufuneka wenze iseti ekwabelwana ngayo yamagama angundoqo angalunganga. Emva koko, ungaqala ukongeza amagama angundoqo angalunganga kwiphulo lakho. Le ndlela, uya kukwazi ukunqanda ukuchitha imali kwimikhankaso yentengiso engaguqukiyo.

Xa usakha uluhlu lwakho, qiniseka ukuba ukhetha iintlobo ezifanelekileyo zamagama angundoqo angalunganga. Le yimigaqo edityaniswe ngokwentsingiselo, kodwa azinxulumananga neemveliso okanye iinkonzo zakho. Iintengiso ezibonisa imigaqo engahambelaniyo nemveliso okanye iinkonzo zakho azifane zivelise nayiphi na intengiso, ngoko kufuneka ukuphephe ukusebenzisa loo magama angundoqo. Unokusebenzisa amagama angundoqo angalunganga kwimibuzo yokukhangela ongathengiyo. Oku kunokunceda amaphulo akho ukuba afezekise amazinga aphezulu okuguqulwa.

Xa usenza uluhlu lwamagama angundoqo angalunganga, Kuya kufuneka ukhethe amagama ekuya kuba nzima kakhulu kuwe ukuba uhlele ngawo. Ungasebenzisa amagama angundoqo aqulethe iifom ezininzi zamagama okanye amabinzana ongafuni ukuwajolisa. Kuxhomekeke kwinjongo yakho, unokongeza amagama angundoqo angalunganga kumaqela eentengiso okanye amaphulo kwaye usebenzise ibinzana elihambelanayo elibi ukukhuphela ngaphandle naziphi na izigama ezingabalulekanga. Oku kunokukunceda wehlise i-CPC yakho, kwaye wandise ukubekwa kwentengiso yakho.

Ukwenza uluhlu lwamagama angundoqo angalunganga, kufuneka wenze iqela leentengiso elahlukileyo kudidi ngalunye lwegama elingundoqo. La magama angundoqo kufuneka agubungele iikhonsepthi ezahlukeneyo ezinxulumene neenkampani zoshishino kunye nemveliso. Le ndlela, ungalungisa amagama akho angundoqo kwaye unxibelelane nabantu abafanelekileyo. Nangona kunjalo, kufuneka ulumke ungongezi amagama angundoqo angalunganga kwinqanaba elingalunganga. Ziya kongezwa njengeemidlalo ezichanekileyo. Ukuba ukhetha inqanaba elingalunganga, uya kuphelela ngesiphithiphithi sephulo.

Ukuba umtsha kwiAdwords, kungcono ukugcina izinto zilula. Musa ukuzama ukwenza okungaphezulu kunokuba iqonga livumela. Kwaye ube nomonde – kuya kuthatha ixesha ukuba iinyawo zakho zibe manzi. Eli nqaku liza kukuhamba ngamanyathelo okuqala okuqalisa iphulo lakho. Kukho okungakumbi kwi-Adwords kunokumisela iphulo, nangona kunjalo. Qhubeka ufunda ukuze ufunde ngakumbi malunga noKwahlula iintengiso zovavanyo kunye nokwandisa amaphepha okumisa.

Uphando lwamagama angundoqo

Xa usebenzisa i-pay-per-click intengiso ukukhuthaza iwebhusayithi yakho, Uphando lwegama elingundoqo lubalulekile. Ngokuqonda ukuba abathengi bakhangela ntoni kwi-intanethi, unokwenza umxholo ofanelekileyo. Ikwakunceda ukuba ujolise kubaphulaphuli abathile, njengabo basebenza kwishishini lezonyango okanye abo banomdla kuqhaqho lomqolo. Umzekelo, ukuba imarike yakho ekujoliswe kuyo ngoogqirha botyando, ungajolisa kubo ngentengiso ekujoliswe kuyo. Ukusebenzisa i-Google Keyword Planner kunokukunceda ufumane amagama angundoqo afanelekileyo.

Ekuqaleni, sebenzisa isixhobo segama elingundoqo elikuvumela ukuba uhlolisise izihloko, imibuzo, kunye noluntu olufanelekileyo kwiwebhusayithi yakho. I-Bing yinjini yokukhangela yesibini ngobukhulu kwihlabathi, ukuqhubekeka 12,000 uphendlo lwezigidi nyanga zonke. Nje ukuba ukhethe amagama akho angundoqo, ungabhala umxholo osebenzisa la magama. Oku kuya kwandisa amathuba okutsala iindwendwe ezintsha, ukwandisa itrafikhi kwindawo yakho. Emva kokuphanda amagama angundoqo, khetha ezona zibalaseleyo kumxholo wakho.

Esinye isixhobo sophando lwegama elingundoqo ngu-Ahrefs. Esi sixhobo samahhala sikunika ulwazi olucacileyo malunga namagama angundoqo, kuquka umthamo wabo wokukhangela, ukhuphiswano, kunye nokugcwala kwewebhusayithi. Inokukuxelela ukuba ngabaphi abakhuphisana nabo abanomthamo ophezulu wokukhangela kwaye basebenzisa ezinye iindlela zokubeka phezulu kwiinjini zokukhangela.. Qinisekisa ukuba uphonononga iiwebhusayithi ezikhuphisanayo ngaphambi kokuba ukhethe igama eliphambili ekujoliswe kulo. Nokuba zithini na iinjongo zakho, Kubalulekile ukuqonda ukhuphiswano kunye nendlela ababeka ngayo amagama angundoqo owakhethayo.

Elona nyathelo libalulekileyo kuphando lwegama elingundoqo kukwazi abaphulaphuli bakho. Ufuna ukubamba ingqalelo yabaphulaphuli ojolise kubo, kwaye ukwazi ukuba bafuna ntoni kuya kukunceda wenze oko. Oku kunokufezekiswa ngokusebenzisa isixhobo segama elingundoqo samahhala njengesixhobo segama elingundoqo leGoogle, okanye isixhobo sophando segama elingundoqo elihlawulelwayo njenge-Ahrefs. Ungasebenzisa olu lwazi ukubhala izithuba ezitsha ezifanelekileyo kubaphulaphuli bakho. Esi sisixhobo esixabiseke kakhulu esinokusetyenziswa ukwenza umxholo omtsha.

Injongo yephulo le-Adwords

UGoogle ubonelela ngeendidi ezahlukeneyo zesikhokelo ukukunceda ukhethe ezona ntengiso zisebenzayo kwiwebhusayithi yakho. Unokukhetha phakathi kweenjongo zoguqulo olusemgangathweni kunye nesiko, kwaye ziluncedo kubuchule bokubhida. Ukuba unevenkile yempahla ye-intanethi, njengokuba, unokufuna ukusebenzisa iinjongo zokuguqulwa kwesiko ukwandisa inani lengeniso oyenzayo. Emva koko, unokongeza izenzo zokuguqula ezifana nokuzalisa ifom yokukhokela okanye ukuthenga imveliso. Ukudala iphulo le-Adwords kwivenkile yempahla, landela la macebiso.

Ngaphambi kokuqalisa iphulo leGoogle Adwords, misela uhlahlo lwabiwo-mali ozimisele ukulusebenzisa. Umgaqo olungileyo wobhontsi kukuchitha ubuncinci $20-$50 Usuku. Unokudinga ukuchitha ngaphezulu okanye ngaphantsi ngokuxhomekeke kukhuphiswano lwamagama angundoqo kunye neCPC eqikelelweyo. Kuya kufuneka wazi iindleko zokufumana umthengi okanye ukhokelo ngaphambi kokuseta uhlahlo lwabiwo-mali. Nangona kunjalo, kusabalulekile ukubeka usukelo olusengqiqweni kwaye wenze uhlengahlengiso ukuze wandise iziphumo.

Ukwahlula iintengiso zovavanyo

Xa usahlula iintengiso zokuvavanya kwi-Adwords, ungakhetha iinguqulelo ezimbini zentengiso ezineempawu ezahlukeneyo. Njengokuba, kwintengiso yokuqala, ungabhala amagama amakhulu uphawu lokuqala ngelixa okwesibini, kwaye ngokuphambeneyo. Ukwengeza, ungatshintsha i-URL yokubonisa kuzo zombini iinguqulelo zentengiso. Le ndlela, uya kukwazi ukubona ukuba yeyiphi intengiso esebenza ngakumbi. Emva koko, ungakhetha ukuba yeyiphi intengiso oza kuyisebenzisa.

Ukumisela ukuba yeyiphi intengiso eyenza ngcono kunenye, ungasebenzisa isoftware yovavanyo lokwahlulahlula. Ezi nkqubo zesoftware zikuvumela ukuba ubone iimetriki ezahlukeneyo, njengengeniso kunye noguqulo. Ezo metrics zibalulekile kwimpumelelo yeshishini lakho, ke khetha ezo zinefuthe ngqo kwiziphumo zakho. Umzekelo, unokuhlalutya imithombo eyahlukeneyo yetrafikhi yewebhusayithi kwaye unqume ukuba yeyiphi ekhokelela kwingeniso eninzi. Isoftware yovavanyo lokwahlulahlula iya kukubonisa ukuba yeyiphi imithombo yendlela eluncedo kakhulu kwishishini lakho.

Emva kokukhetha ukwahluka kweentengiso, lixesha lokuhlalutya iziphumo. Ukwenza njalo, Yiya e “Jonga iMbali yoTshintsho” kwaye ujonge umhla kunye nexesha apho iseti nganye yentengiso yalungiswa ngayo. Umzekelo, ukuba wenze utshintsho kwintengiso yombhalo wakho ngoSeptemba 23 e 7:34 pm, cofa kwi “Bonisa iinkcukacha” ikhonkco ukubona elona xesha kunye nomhla olwenzileyo utshintsho.

Ukwahlula iintengiso zovavanyo kuFacebook, qiniseka ukuba ukhetha uhlahlo lwabiwo-mali oluvelisa iziphumo. I-Facebook inobuncinane kunye nohlahlo lwabiwo-mali olucetyiswayo ekufuneka ululandele. Emva koko, yahlula uhlahlo lwabiwo-mali ngokulinganayo phakathi kweeseti ezimbini zentengiso. Ukufumana isiphumo esichaneke ngakumbi, qiniseka ukuba ujonga ukubaluleka kwezibalo zomahluko. Ukuba awuqinisekanga, sebenzisa ixabiso lenguquko nganye. I-avareji yeendleko ngokucofa kuzo zombini iiseti zentengiso inokuba phezulu kwaye ngokuphambanayo.

Ukulungiselela amaphepha okuhlala

Ukuvavanya ukusebenza kwezinto ezahlukeneyo zamaphepha akho okumisa ngundoqo wokulusebenzisa kakuhle. Enye indlela yokulinganisa impumelelo yezinto ezahlukeneyo kukusebenzisa iimephu zobushushu. Ezi zinokukubonisa apho abantu bacofa khona kwiphepha lakho, nokuba abaluhoyi ubizo lwesenzo okanye bagxile kwezinye izinto ezingabalulekanga. Ngokulandelela ukuziphatha kwabatyeleli, uya kukwazi ukwenza uhlengahlengiso ukuphucula indawo yakho. Ngelixa iimephu zobushushu yenye yeendlela eziqhelekileyo zokuvavanya amaphepha akho okumisa, aziyiyo kuphela indlela yokuziphucula. Ezinye iingxelo zedatha ebonakalayo ziquka iimephu zokuskrola, izigqubuthelo, kunye noluhlu lweengxelo.

Isantya sephepha yenye into ebalulekileyo ekufuneka iqwalaselwe. Ukuba iphepha lakho lokufika lithatha ixesha elide ukulayishwa, iindwendwe ziya kulahlekelwa ngumdla ngokukhawuleza. Oku kunokukhokelela kwizinga eliphezulu lokutsiba, eyazisa uGoogle ngamava alambathayo omsebenzisi kwaye inokuchaphazela iNtengiso yakho yentengiso. Ngokusebenzisa i-caching ye-browser kunye nokunciphisa umbhalo ongeyomfuneko, ungasonyusa isantya sephepha ngelixa kwangaxeshanye uthoba iCPC. Ngokuqwalasela le miba, unokuphucula amava omsebenzisi kwiphepha lakho lokufika kwaye uphucule amazinga okuguqula.

Iphepha lokumisa eliyilwe kakuhle libalulekile ekwandiseni iinguquko. Ifanele ingabi nabuxhakaxhaka kwaye kube lula ukuyihambisa. Kufuneka kube lula ukuhamba, ukuze iindwendwe zikhuthazwe ukuba zithathe amanyathelo ngokukhawuleza. Kufuneka kube lula ukuhamba, kwaye kufuneka ibandakanye ulwazi olufanelekileyo kwiimveliso okanye iinkonzo ezinikezelwayo. Iphepha lokufika kufuneka lisebenze kuzo zonke ezi ndlela zokunyusa ingeniso. Inyathelo lokuqala lokuphucula iphepha lakho lokufika kukuvavanya kunye nokuvavanya izindululo zexabiso ezahlukeneyo. Okulandelayo, uvavanyo kunye nokulungisa amabala efom ukuwenza anyanzelise ngakumbi. Ekugqibeleni, yongeza ubungqina bentlalo kwiphepha lakho lokufika ukwandisa ukuthembeka.

Ukulandelela ukuguqulwa

Elinye lamanyathelo abalulekileyo ekulandeleni ukuguqulwa kunye ne-Adwords kukuchonga uhlobo lokuguqulwa. Uguqulo luyahluka kwixabiso ngokuxhomekeke kuhlobo lwesenzo. Ukucofa kunye nokuthengisa, umzekelo, zombini luhlobo lwenguquko, kwaye ke ixabiso ngalinye liyahluka. Usenokusebenzisa imodeli yonikezelo ukumisela ukuba yimalini na ikhredithi onokuyinika kuhlobo ngalunye loguqulo. Ukuba awuyazi indlela yokudibanisa ukuguqulwa, nanga amanyathelo okukunceda uqalise:

Okokuqala, qiniseka ukuba unethegi yendawo yehlabathi, okanye ikhowudi erekhoda uguqulo ngalunye. Umzekelo, ukuba une-app okanye iwebhusayithi enenombolo yefowuni, ikhowudi yakho yokuguqula inokurekhoda umnxeba kuwe. Unokusebenzisa ikhowudi yokuguqula yesiko ukulandelela iifowuni zefowuni. Le ndlela, I-akhawunti yakho ye-AdWords iya kufumana ikhowudi yokulandelela eyodwa xa undwendwe lucofa inombolo yefowuni ethile.

Enye indlela yokulandelela ukuguqulwa kunye ne-Adwords kukuseta iikhowudi zokulandelela kwiphepha ngalinye lewebhusayithi yakho. Unokuzalisa ifom kwiwebhusayithi ye-AdWords ukwenza oko okanye uncamathisele ikhowudi kwiphepha lakho lewebhu. Kwakuba kwenziwe oku, ungabiza iinguquko kwaye ulandelele ukusebenza kwentengiso nganye. Ukuba ufuna ukwazi kanye ukuba bangaphi abantu abaguqukayo kwiintengiso zakho, le yeyona ndlela yokulinganisa iphulo lakho.

Nje ukuba usete ikhowudi yokuguqula indawo yakho, ungafaka uMphathi weThegi kaGoogle ukulandelela impumelelo yonqakrazo ngalunye lwe-ad. Iya kukukhokela kwinkqubo yenyathelo ngenyathelo, kubandakanywa ukusetyenziswa kwe-ID yokuguqula, ileyibhile yokuguqula, kunye nekhonkco. Umphathi weTag kaGoogle uya kukunika iJSON yokuthumela ngaphandle oyifunayo. Emva koko unokuqwalasela iithegi kwaye ulandelele ukuguqulwa kunye ne-Adwords.

Kukho izinto ezininzi omele uzazi ngaphambi kokuba uqalise iphulo lentengiso kwi-Adwords. Ukuba awuqinisekanga apho uqala khona, funda eli nqaku ukuze ufunde malunga nemixholo yegama elingundoqo, Iinketho zokujolisa, Ukubhida, kunye nokulandela umkhondo woGuqulo. Ungajonga zombini iibhokisi kwaye ukope kwaye uncamathisele iintengiso ezivela kweminye imithombo. Nje ukuba ukope intengiso yakho, qiniseka ukuba utshintshe isihloko kwaye ukopishe ukuba kuyimfuneko. Ekugqibeleni, iintengiso zakho kufuneka zibukeke njengezi ufumene xa uzithelekisa.

Imixholo yamagama angundoqo

UGoogle usandula ukukhupha into entsha ebizwa ngokuba 'Imixholo yegama elingundoqo’ nto leyo eya kunceda abathengisi ukuba bajolise kwiintengiso zabo ngokufanelekileyo. Imixholo yegama eliphambili iya kufumaneka kwinqaku le-Smart Campaigns kwiiveki ezizayo. UGoogle ubhengeze uninzi lwezixhobo ezitsha ezenzelwe ukunciphisa iziphumo zokuvalwa kwe-COVID-19, kuquka amaPhulo eSmart. Funda ukuze ufumane indlela yokusebenzisa ezi zixhobo zitsha. Makhe singene kwezimbalwa zazo.

Enye inzuzo yeengqungquthela zegama elingundoqo kukuba zenza uthelekiso phakathi kwamagama angundoqo ngaphakathi kwinqanaba elifanayo lula. Umzekelo, Kunzima ukuthelekisa ukusebenza kwamagama angundoqo ahlukeneyo kwizihlangu kunye neziketi xa zibekwe kwiqela elinye leentengiso. Nangona kunjalo, ukuba ulandela isicwangciso semixholo enengqiqo, Uyakwazi ukuthelekisa ngokulula ukusebenza kwegama elingundoqo kuwo wonke amaphulo kunye namaqela eentengiso. Le ndlela, uya kuba nomfanekiso ocacileyo wamagama angundoqo anenzuzo kakhulu kwicandelo ngalinye lemveliso.

Ukufaneleka – Xa abantu basebenzisa iinjini zokukhangela zikaGoogle ukufumana iimveliso, iintengiso eziqulathe amagama angundoqo afanelekileyo ziyakwazi ukucofa. Ukufaneleka kukwanceda ukuphucula iNqaku loMgangatho kunye nezinga lokucofa. Ngokusebenzisa amagama angundoqo afanayo kumaqela ahlukeneyo eentengiso, ungagcina imali kunye nexesha. Izicwangciso ezimbalwa eziphambili zokuphucula ukufaneleka kwegama elingundoqo ziquka:

Iinketho zokujolisa

Unokukhetha ukusebenzisa inqanaba lomkhankaso wokujolisa kwiselula kunye nokubonisa iintengiso. Ujoliso lwephulo lusebenza ngokubanzi kuzo zonke iintengiso ezikwiphulo, kwaye amaqela eentengiso angayihoyi iphulo ekujoliswe kulo. Ukutshintsha iphulo lakho ekujoliswe kulo, kufuneka uye kwi Izicwangciso thebhu, emva koko ucofe kwindawo ekujoliswe kuyo. Cofa u-Hlela ukulungisa indawo ekujoliswe kuyo oyikhethileyo. Ungazibandakanyi iindawo ezithile kubaphulaphuli ojolise kubo. Kungenjalo, ungalungelelanisa ibhidi yeendawo ezithile.

Enye inkalo ebalulekileyo yephulo lokukhangisa kwimidiya yoluntu kukujolisa okusebenzayo. YouTube, umzekelo, ikuvumela ukuba ujolise kwidesktop, ithebhulethi, okanye izixhobo eziphathwayo. Unokukhetha nokuba intengiso iya kuvela kwindawo ethile okanye hayi. Iimpawu ezininzi zentengiso kuzwelonke nakwingingqi, ngoko ke kubalulekile ukuqwalasela apho abaphulaphuli bahlala khona. Ukuba uzama ukufikelela kubaphulaphuli abaninzi, unokufuna ukusebenzisa i-metro targeting. Kodwa qaphela ukuba ukujoliswa kwemetro kunokuba banzi kakhulu kwishishini lakho lasekhaya.

Ukusebenzisa abaphulaphuli bobudlelwane kunokukunceda ukuba ujolise kubaphulaphuli bakho ngokusekelwe kwizinto onomdla kuzo, imikhwa, kunye nezinye iinkcukacha. Le ndlela, Uyakwazi ukufikelela kubantu abanokuthi babe nomdla kwiimveliso okanye iinkonzo zakho. Ukwengeza, unokujolisa aba bantu ngokuthe ngqo ngokudwelisa iwebhusayithi yakho okanye amagama angundoqo. IiAdwords zikaGoogle ziya kusebenzisa idatha yegama lakho eliphambili ukwenza abaphulaphuli bakho bobudlelwane. Emva koko, intengiso yakho iya kuvela phambi kwabantu abalungileyo ngokusekelwe kwizinto abazithandayo, imikhwa, kunye neenkcukacha zabantu.

Ukubuyisela iintengiso kukhetho olukhulu ukuba awubazi ukuba ngabaphi abaphulaphuli ojolise kubo. Ukuthengisa kwakhona kukuvumela ukuba ufikelele kwiindwendwe ezikhoyo ngelixa ukubuyisela kwakhona kukuvumela ukuba ujonge ezintsha. Kukwasebenza okufanayo ukubonisa iintengiso kwezinye iiwebhusayithi. Usenokukwazi ukujolisa amaphepha amaninzi kwiphulo lakho lentengiso. Ngezi ndlela, unokufikelela kubaphulaphuli abaninzi. Ukuba ufuna ukufikelela kubaphulaphuli abaninzi, ungajolisa kumaphepha amaninzi ngesihloko esithile.

Ngelixa ukujoliswa kwegama elingundoqo kuye kwaba ngumqolo wokukhangela okuhlawulweyo ukususela ekuqaleni kwayo, ukujoliswa kwabaphulaphuli sisixhobo esibalulekileyo kwiintengiso ze-intanethi. Ikuvumela ukuba ukhethe obona iintengiso zakho kwaye iqinisekise ukuba ibhajethi yakho yentengiso iya kubantu ekunokwenzeka ukuba bathenge.. Le ndlela, uya kuqiniseka ukuba ufumana imbuyekezo kwibhajethi yakho yentengiso. Kubalulekile ukuba uhlale ubuyela kwisicwangciso sakho xa usenza isigqibo malunga nokujoliswa kwabaphulaphuli.

Ukubhida

Unokukhetha phakathi kweendlela ezimbini ezahlukeneyo zokubhida kwi-Adwords. Eyona ixhaphakileyo yiNdleko ngoNqakrazo ngalunye (CPC). Olu hlobo lokubhida lufuna ukuba abathengisi bagqibe ukuba bazimisele ukuhlawula malini ngocofa ngalunye. Le ndlela ithathwa njengomgangatho, kodwa ayisiyiyo kuphela indlela yokubiza. Kukho ezinye iindlela ezininzi, njengokuba. Nazi ezinye zazo:

Amagama angundoqo emveliso ayingomagama angundoqo e-AdWords (PPC). La ngamagama emveliso kunye neenkcazo ezichwethezwa ngabantu kwibha yokukhangela. Kuya kufuneka kwakhona uhlaziye amagama emveliso ukuba imibuzo enengeniso iqala ukuvela kwiphulo lakho lePPC. Nazi ezinye iingcebiso zokwandisa ukhetho lwakho lwegama elingundoqo. Kwiintengiso zePPC, bonisa iireyithingi zomthengisi. Ukuze kwandiswe iinguquko, Kuya kufuneka uhlengahlengise amagama akho angundoqo kunye neebhidi.

Amacebo okubhida okuzenzekelayo anokukunceda ukuba uthathe uqikelelo kwiintengiso ezihlawulelwayo, kodwa ukulungelelanisa ngokwenza iibhidi zakho kunokukunika iziphumo ezingcono. Ngelixa ibhidi yakho inquma ukuba uza kuhlawula malini ngegama elingundoqo elithile, ayithethi ukuba ubeka phi na kwiziphumo zokukhangela zikaGoogle. Inyaniso, UGoogle akafuni ukuba ufumane indawo ephezulu yegama lakho elingundoqo ukuba uchitha ngaphezulu kunemfuneko. Le ndlela, Uya kufumana umbono ochanekileyo ngakumbi we-ROI yakho.

Unokusebenzisa izilungisi zethedi ukujolisa iindawo ezithile zejografi, izixhobo zombane, kunye namaxesha. Ngokusebenzisa izilungisi zeebhidi, unokuqinisekisa ukuba iintengiso zakho zivela kuphela kwiiwebhusayithi ezifanelekileyo. Kukwabalulekile ukujonga iintengiso zakho kunye neebhidi ukuze uqiniseke ukuba ufumana eyona ROI ilungileyo. Kwaye ungalibali ukujonga ukusebenza kweentengiso zakho kunye neebhidi – zibalulekile kwimpumelelo yephulo lakho lentengiso elihlawulelwayo.

Imikhankaso ye-Smart yahlula ibhidi yabo ibe ziintlobo ezininzi “amaqela entengiso.” Babeka amabinzana anxulumeneyo alishumi ukuya kumashumi amahlanu kwiqela ngalinye, kwaye uvavanye umntu ngamnye. UGoogle usebenzisa ixabiso eliphezulu kwiqela ngalinye, ngoko ke iqhinga emva kwephulo lihlulwe ngobukrelekrele amabinzana. Ngoko, ukuba ufuna iintengiso zakho ziboniswe phambi kwabaphulaphuli bakho, kufuneka wenze izigqibo ezifanelekileyo malunga nokubhida kwi-Adwords. Le ndlela, iintengiso zakho zinokufikelela kubaphulaphuli ekujoliswe kubo kunye nokwandisa ukuthengisa.

Ukulandelela uguqulo

Ukonyusa imbuyekezo yakho kwinkcitho yentengiso, kufuneka usete umkhondo wokuguqulwa kwe-Adwords. Ungakwenza oku ngokungenisa amaxabiso ahlukeneyo kwiindidi ezahlukeneyo zoguqulelo. Unokukhetha ukulandelela i-ROI ngokufaka amaxabiso ahlukeneyo kumaxabiso ahlukeneyo. Unokukhetha ukubandakanya uguqulo phakathi kwexesha elithile, umzekelo, ngalo lonke ixesha umntu ephinda ekhuphela intengiso yakho. Le ndlela, ungajonga ukuba bangaphi abantu abayijongileyo intengiso yakho, kodwa akunyanzelekanga ukuba uthenge nto.

Nje ukuba ufezekise umkhondo wokuguqulwa kwe-Adwords, ungathumela ngaphandle ezi datha kwi-Google Analytics ukubona ukuba zeziphi iintengiso ezikhokelele kuguquko oluninzi. Unokungenisa olu guqulelo kwi-Google Analytics. Kodwa qiniseka ukuba awulandeli kabini kwaye ungenise idatha ukusuka komnye umthombo ukuya komnye. Kungenjalo, ungagqiba ngeekopi ezimbini zedatha efanayo. Oku kunokubangela imiba. Le yingxaki eqhelekileyo kwaye inokuphetshwa ngokusebenzisa isixhobo esisodwa sokuguqula i-AdWords.

Ngelixa usenokusebenzisa i-Adwords yokuguqula umkhondo ukwenza ishishini lakho lisebenze ngakumbi, kunokuthatha ixesha kwaye kuyakhathaza ukufumanisa ukuba yintoni esebenzayo nengasebenziyo. Undoqo kukufumanisa ukuba loluphi uhlobo loguqulo olubaluleke kakhulu kwishishini lakho kwaye uzilandele. Nje ukuba ugqibe ukuba luhlobo luni loguqulelo oya kululandela, uya kuba nakho ukumisela ukuba yimalini na oyenzayo ngokucofa okanye ukuguqulwa ngakunye.

Ukuqalisa ngokulandelelwa kokuguqulwa kwe-Adwords, kuya kufuneka udibanise iGoogle Analytics kwiwebhusayithi yakho. Kuya kufuneka ukhethe udidi olufanelekileyo kunye nokuguqulwa kwamagama kwi-Google Analytics. Ukulandelela ukuguqulwa kuluncedo kakhulu ekulandeleni ukusebenza kweentengiso kunye nezenzo zabathengi. Nokuba ukonyuka okuncinci kwinqanaba lokuguqulwa kunokukunceda ukhulise ishishini lakho. Ekubeni unqakrazo ngalunye lubiza imali, uya kufuna ukwazi ukuba yintoni esebenzayo nengasebenziyo.

Umncedisi weTag kaGoogle unokukunceda usete umkhondo woguqulo lwewebhusayithi yakho. Ungasebenzisa kwakhona uMphathi weTag kaGoogle ukuyiphumeza. Ukusebenzisa uMncedisi weTag kaGoogle, ungajonga ubume bethegi zokulandela umkhondo. Nje ukuba ithegi iqinisekisiwe, ungasebenzisa iplagin yoMncedisi weTag kaGoogle ukubona ukuba ikhowudi yakho yokulandela umkhondo iyasebenza. Kwaye khumbula ukusebenzisa enye indlela yokuguqula umkhondo esebenza kakuhle kwiwebhusayithi yakho. Ezi ngcebiso zinokukunceda ukuba ufumane okuninzi kwimikhankaso yakho ye-Adwords.

Ukuba umtsha kwiAdwords, don’t get too caught up in the complicated details. Keep it simple by doing the minimum that the platform allows. Ngaphezu koko, remember that AdWords requires time and patience. Ukuba awuqinisekanga ukuba uqale phi, here are some tips to get you started:

Uphando lwamagama angundoqo

While keyword research for Adwords is time-consuming, it’s a necessary first step towards a successful campaign. Poor keyword research can cost you thousands of dollars in missed sales. Ngethamsanqa, there are several simple ways to refine your keyword research. Here are some tips to get you started:

Use the Keyword Planner. This tool will tell you how much traffic a particular keyword gets every month. If traffic spikes during the summer, you’ll want to target these keywords. Kwakhona, use the Keyword Planner to find related keywords based on your constraints. You can even browse through hundreds of keywords using this tool. When you’ve narrowed down your list, choose the most relevant ones. Make sure to check your keyword’s competition, as it can influence the success of your campaign.

Do not use the same keywords every month. You’ll lose money if you choose keywords that are too competitive. Long tail keywords are great for blog posts, but they must continue to grow in popularity month after month. We’ll cover long tail keywords in a future post. One way to check the popularity of a keyword is to use Google Trends. If there’s no data on the popularity of a particular keyword, you can’t use it in Adwords.

Keyword research is a critical part of organic search marketing. It is an important step in your strategy, as it provides insight into your target audience’s preferences. You can then use the information you gain from this research to refine your content and SEO strategy. The result will be a higher amount of organic traffic and brand awareness. The most successful SEO campaigns start with keyword research and content creation. Once your content and website are published, your SEO efforts will be optimized for the keywords you’ve identified.

Imodeli yokubhida

There are two types of bid strategies in Adwords: manual and enhanced. Manual CPC aims at driving quality traffic and ensuring a high click-through rate. Enhanced CPC focuses on maximizing click-through rates while protecting against wasted spend. Both manual and enhanced CPC strategies are time-consuming. While manual CPC generates the highest number of clicks, enhanced CPC is best for increasing brand awareness and collecting data for future conversion.

Ixabiso-ngokuchofoza (CPC) is the most common bid method for Adwords. It is generally used for campaigns that target a smaller audience and don’t require a large volume of traffic. The cost-per-mille bidding method is useful for both types of campaigns because it provides insights into the number of impressions. This data is important in long-term marketing campaigns. If your budget is tight, consider a manual CPC bidding strategy.

Bidding model for Adwords is a complex system that utilizes a number of techniques to optimize ad campaigns. Depending on your campaign objectives, you can either set a maximum bid for a keyword or manually adjust the bid based on the number of conversions and sales. For advanced users, dynamic bidding can be used to track conversions and adjust the bid accordingly. A successful campaign will increase the bid when the campaign objective is met.

Manual bidding can be used to fine-tune ad targeting. Manual bidding can be used for ad groups and individual keywords. Manual CPC bidding is best suited for initial campaigns and data gathering. By using this strategy, you pay only when an ad is clicked. Manual CPC bidding allows you to tweak your bids individually to achieve optimal results. You can also choose to set a maximum CPC to increase control over your campaign.

Ireyithi yokucofa

A study released by WordStream on the average click-through rate (CTR) for AdWords campaigns found that it ranged from 0.35% ukuya 1.91%. The study also identified the factors that increase or decrease CTR, including the number of clicks per ad, the cost per click (CPC), and the cost per action (CPA).

While high CTR means high impressions, this does not mean ad campaign is working well. Using the wrong keywords can cost money and not convert. The ads should be tested in every aspect of their creation to ensure they are as relevant to the intended audience as possible. Aside from keyword research, ad content should also be optimized to boost CTR. Here are some tips for improving your CTR:

Ekuqaleni, determine what type of website you’re running. Umzekelo, eCommerce websites will have a lower CTR than lead generation sites. For eCommerce websites, localized campaigns can increase CTR, as consumers trust local businesses. While text and image ads are not the most persuasive for lead generation websites, informational and compelling ads can help drive viewer curiosity. This will ultimately lead to a click-through. Nangona kunjalo, the CTR depends on several factors, including the type of offer and the network.

Increasing CTR is an essential element of effective pay-per-click advertising. A high CTR directly affects cost per click, which determines quality score. The click-through rate is calculated by dividing the number of impressions by the number of clicks. If your CTR is above five percent, it means that a large portion of people who see your ads will click them. As long as this is the case, it’s worth optimizing your pay-per-click ads for a high CTR.

Amagama angundoqo angalunganga

Kwi-Adwords, negative keywords are words or phrases that prevent your ads from appearing when a user searches for them. You create negative keywords by adding a minus sign before a keyword or phrase. You can use any word or phrase as a negative keyword, such as ‘ninja air fryer’. A negative keyword can be as broad or as specific as you wish. Here are some ways to use negative keywords in your Adwords campaigns.

The default negative keyword match type is negative broad match. This means that negative broad match keywords will not show up for queries that contain all the negative terms. If you only have a couple of negative terms in your query, your ads will not show up. This means that you’ll be able to create campaigns faster by choosing negative broad match keywords. But you have to be careful when selecting negative broad match keywords. You don’t want to get stuck with a campaign that doesn’t have any sales.

You can use negative keywords at the ad group level to protect your ads from generic terms. Le ndlela, you’ll be able to block out any searches that don’t apply to your ad group. This strategy is particularly useful when you want to restrict certain ad groups. The negative keyword will automatically become the default negative keyword for future ad groups. Just be sure to check Google’s website and the ad groups for any ambiguities.

Your journey to using negative keywords begins with finding keywords that are irrelevant for your business. Once you have identified these keywords, you should use the search terms tab to discover in-depth search queries for those keywords. Review this report regularly to ensure that your ads are not wasting your valuable time and money on irrelevant keywords. Khumbula, you’ll never make a sale if you don’t target the right people! If you don’t use negative keywords in Adwords, you’ll end up with a stale ad campaign.

Targeting your audience

If you’re thinking about implementing remarketing campaigns in your AdWords campaign, you’ll want to target specific groups of people. These groups are already browsing the web, but you can add or exclude those groups. If you’re targeting specific demographics, you’ll want to select them before you begin building your campaign. Using Google’s Audience Manager will help you determine which groups to target and how much information they have about you.

To find a suitable audience, you should first determine your website’s target location and language. If your target audience is located in the United States, then targeting them with the US language will be ineffective. Ngamanye amazwi, if your website only has local customers, you should target people who are in your area. Njengokuba, if you’re a local plumber, you shouldn’t target people who live in the USA.

When targeting your audience with Adwords, you can use similar audiences or remarketing to reach people who share common interests and behaviors. Ukwengeza, you can create custom audiences by adding relevant keywords, URLs, and apps to your audience list. This is a great way to target specific audience segments. This allows you to reach people who have already taken a specific action on your website. Ekugqibeleni, the key to effective audience targeting is understanding what makes a particular person click on your ad.

The first step in developing a successful Adwords campaign is targeting your audience. Adwords’ audience targeting features can help you target people who have expressed interest in your products or services. This will improve your campaign’s performance, while decreasing your ad spend on uninteresting eyeballs. You can also target people who have visited your website or app. This will help you better target your audience and improve your bidding strategy.

Ngaphambi kokuzama ukusebenzisa i-Adwords, kufuneka uphande amagama akho angundoqo. Ukwengeza, kufuneka wazi indlela yokukhetha uhlobo lomdlalo, ebhekisa kwindlela iGoogle ihambelana ngokusondeleyo negama lakho elingundoqo kunye noko abantu bakukhangelayo. Iindidi ezahlukeneyo zomdlalo zibandakanya ngqo, ibinzana, kwaye banzi. Ufuna ukukhetha olona hlobo lomdlalo oluchanekileyo, kwaye ibanzi lolona hlobo lomdlalo luncinci. Ukuba awuqinisekanga ukuba loluphi uhlobo lokukhetha, cinga ngokuskena iwebhusayithi yakho kwaye ukhethe eyona indibaniselwano isekwe kumxholo wayo.

Uphando lwamagama angundoqo

Indlela efanelekileyo yokwenza uninzi lwephulo lakho le-AdWords kukuqhuba uphando lwegama elingundoqo. Ungasebenzisa isixhobo segama elingundoqo leGoogle lasimahla, isicwangcisi segama elingundoqo, okanye esinye isixhobo sophando segama elingundoqo elihlawulelwayo. Kuyo nayiphi na imeko, uphando lwakho kufuneka lugxininise kwimiqathango enethuba eliphezulu lokumisa kukhangelo lukaGoogle. Umthengi persona yiprofayili yomthengi ofanelekileyo. Inika iinkcukacha ngeempawu zabo, usukelo, imingeni, iimpembelelo, kunye nemikhwa yokuthenga. Ukusebenzisa olu lwazi, ungakhetha awona magama afanelekileyo ephulo lakho leAdWords. Ungasebenzisa kwakhona izixhobo zophando zegama elingundoqo njenge-Alexa ukuze ufumane ulwazi malunga nabakhuphisana kunye namagama angundoqo ahlawulwe.

Xa sele unoluhlu lwamagama angundoqo, ungalucoca uluhlu lwakho ukuze ufumane ezo ziya kuvelisa eyona ngeniso iphezulu. Igama elingundoqo lembewu libinzana elidumileyo elichaza imveliso okanye inkonzo. Umzekelo, “iitshokolethi” inokuba ligama elingundoqo lembewu. Emva koko, usebenzisa isixhobo sokukhetha igama elingundoqo njengeSixhobo segama elingundoqo leGoogle, Yandisa ukhangelo lwakho ukuya kweminye imiqathango enxulumeneyo. Unokusebenzisa indibaniselwano yamagama anxulumeneyo ukucokisa ngakumbi isicwangciso sakho.

Kubalulekile ukwenza uphando lwakho lwegama elingundoqo kumanqanaba okuqala ephulo lakho. Ukwenza njalo kuya kuqinisekisa ukuba ibhajethi yakho ifanelekile kwaye iphulo lakho linethuba elihle lokuphumelela. Ngaphandle kokumisela inani lokucofa okufunekayo ukwenza isixa esithile sengeniso, uphando lwegama elingundoqo luqinisekisa ukuba ujolise kumagama angundoqo afanelekileyo kwiphulo lakho. Khumbula, ixabiso eliqhelekileyo ngokuchofoza liyakwazi ukuhluka ngokuphawulekayo ukusuka kwigama elingundoqo ukuya kwigama elingundoqo kunye neshishini kwishishini.

Nje ukuba uchonge amagama angundoqo afanelekileyo, ukulungele ukufumanisa ukuba yintoni eyenziwa ngabakhuphisana kwiiwebhusayithi zabo. I-SEO ibandakanya imiba eyahlukeneyo yokuthengisa idijithali, ezifana nokukhankanywa kwimidiya yoluntu kunye ne-traffic yamagama athile angundoqo. I-SOV yophawu kunye nokuma ngokubanzi kwimarike kuya kukunceda uqonde indlela yokwandisa kunye nokubamba abasebenzisi bakho.. Ukongeza kuphando lwamagama angundoqo, unokuthelekisa nabo bakhuphisana nabo’ iisayithi zophando lwegama elingundoqo lezinto eziphilayo.

Ukubhida

Ukubhida kwiGoogle Adwords yinkqubo yokuhlawula iGoogle kwitrafikhi efikelela kwiwebhusayithi yakho. Unokukhetha phakathi kweendlela ezahlukeneyo zokubhida. Ixabiso-ngonqakrazo lwebhidi yeyona idumileyo. Kule ndlela, uhlawula kuphela xa umntu ecofa intengiso yakho. Nangona kunjalo, Ibhidi yeCPC ikwayindlela yokukhetha. Ngokubhida ngale ndlela, uhlawula kuphela xa umntu ecofa intengiso yakho.

Nangona kunokwenzeka ukuthenga isikhangiso kwaye ubone indlela esenza ngayo, kusabalulekile ukuyijonga. Ukuba ufuna ukubona eyona mali iphezulu yokuguqulwa kwaye uyiguqulele kwintengiso, kufuneka uqiniseke ukuba iintengiso zakho zijoliswe kubantu abanomdla kwizinto onokuzinikezela. Ukhuphiswano lunzima kwaye ungasebenzisa olu lwazi ukwenza iphulo elisebenzayo ngakumbi. Unokuhlala ufunda kubo njengoko usenza iphulo lakho lokufumana eyona ROI iphezulu.

Amanqaku omgangatho yenye metric ekufuneka iqwalaselwe. Amanqaku asemgangathweni ngumlinganiselo wokuba intengiso yakho ifaneleka kangakanani na kwimibuzo yokukhangela. Ukuba nenqaku lomgangatho ophezulu kuya kunceda isikhundla sakho sentengiso, ngoko musa ukoyika ukuyiphucula! Ngokwandisa ixabiso lakho, unokunyusa umgangatho wenqaku lentengiso yakho. Kufuneka ujonge ukufumana ubuncinci amanqaku asemgangathweni 6.

Kubalulekile ukukhumbula ukuba i-platform ye-Adwords yeGoogle inokuba yinto eninzi ngamanye amaxesha. Ukukunceda uqonde yonke inkqubo, yaphule ibe ngamacandelo amancinci. Iqela ngalinye leentengiso lelomkhankaso, kulapho ungalawula khona ibhajethi yakho yemihla ngemihla kunye nebhajethi epheleleyo. Amaphulo angundoqo wephulo lakho kwaye kufuneka ibe yingqwalasela yakho ephambili. Kodwa ungalibali ukuba iphulo lakho linokuqulatha amaqela eentengiso ezininzi.

Inqaku lomgangatho

Adwords’ Inqaku loMgangatho ngumlinganiselo wendlela iintengiso zakho ezihambelana ngayo nomxholo wesayithi yakho. Iyakuthintela ekuboniseni iintengiso ezingabalulekanga. Le metric inokuba nzima ukuyiqonda kwaye uphucule ngokwakho. Inokufumaneka kuphela ngeNgxelo yokuSebenza kwamagama angundoqo we-Adwords. Awunakuyisebenzisa kwezinye iinkqubo ze-ad-serving ezifana neDashThis. Uluhlu olungezantsi zezona ndlela zokuphucula umgangatho wakho wamanqaku.

I-CTR intsonkothe ​​ngakumbi kunokuba inokuvela. Ithatha ingqalelo idatha yembali kunye nokukhuphisana kwangoku kwegama elingundoqo. Nokuba igama elingundoqo line-CTR ephantsi, isenokufumana amanqaku aphezulu. UGoogle uya kukwazisa kwangaphambili ukuba ungalindela ukufumana malini intengiso yakho xa iqala ukusebenza. Lungisa isicatshulwa sakho sentengiso ngokufanelekileyo. Unokuphucula iNqaku lakho loMgangatho ngokuphucula la macandelo mathathu.

Ireyithi yokucofa yenye into ebalulekileyo. Ukuba intengiso yakho ifumana ucofa kahlanu, iya kuba nenqaku lomgangatho we 0.5%. Ukufumana iziphumo ezininzi zokukhangela akuncedi ukuba akukho mntu ucofa kuzo. Esi salathisi sisetyenziselwa ukumisela ukufaneleka kweentengiso zakho. Ukuba iintengiso zakho azifumani ucofa ngokwaneleyo, Amanqaku akho oMgangatho anokuba ngaphantsi kunokhuphiswano. Nangona kunjalo, ayithethi ukuba kufuneka uyeke ukusebenzisa iintengiso zakho ukuba iNqaku lakho loMgangatho liphantsi.

Ukongeza kwinqanaba eliphezulu lokucofa, iintengiso zakho kufuneka zihambelane namagama angundoqo ekujoliswe kuwo. Umphathi wentengiso olungileyo uyazi ukuba ubunzulu kangakanani namaqela amagama angundoqo. Zininzi izinto ezenza amanqaku asemgangathweni, nokusebenza ekuziphuculeni kunokuba yingenelo ekuhambeni kwexesha. Ekugqibeleni, inokuphucula indawo yakho, kunye neendleko zakho ngokucofa. Nangona kunjalo, oku akunakufezekiswa ngobusuku, kodwa ngomsebenzi othile, kunokwenza umahluko omkhulu ekuhambeni kwexesha.

Iindleko ngokucofa

Unokuzibuza ukuba ubala njani i-ROI yakho ngeNdleko ngokuchofoza kwi-Adwords. Ukusebenzisa i-benchmarks kumashishini ahlukeneyo kunokukunceda ukuba usete ibhajethi yakho yokuthengisa kwaye ubeke iinjongo. Nazi ezinye iibenchmarks kushishino lweReal Estate. Ngokweebenchmarks zoshishino lwe-AdWords, I-CPC yolu shishino 1.91% kwinethiwekhi yokukhangela kunye 0.24% kwinethiwekhi yokubonisa. Ukuba uceba ukusebenzisa iGoogle AdWords kwiwebhusayithi yakho okanye ishishini, gcina ezi benchmarks engqondweni.

Amaxabiso e-CPC adla ngokubizwa ngokuba yi-pay-per-click (PPC) amaxabiso. Iintengiso ezivela kwiziphumo eziphezulu ze-injini yokukhangela zikaGoogle zinokuxabisa kancinci 81 iisenti ngokucofa. Oku kunokuba ngumgangatho wegolide wentengiso xa kuziwa kwiipani zokuqhotsa. Iphezulu iPPC yakho, iphezulu imbuyekezo yakho kutyalo-mali iya kuba. Nangona kunjalo, Uhlahlo lwabiwo-mali lwakho lwe-PPC luya kwahluka ngokuxhomekeke kwimini, ukhuphiswano lwamagama angundoqo, kunye nomgangatho wamanqaku.

I-avareji yeendleko ngokuchofoza kwi-Adwords iyahluka ngoshishino, uhlobo lweshishini, kunye nemveliso. Ixabiso eliphezulu ngokuchofoza kwiinkonzo zabathengi, iinkonzo zomthetho, kunye ne-eCommerce. Ixabiso eliphantsi ngokuchofoza kuhambo kunye nokwamkela iindwendwe. Ixabiso ngonqakrazo lwegama elithile elingundoqo lixhomekeke kwisixa sebhidi, umgangatho womgangatho, kunye nokhuphiswano lwamaxabiso. Ixabiso lokucofa ngokucofa ngalinye lingaguquguquka ngokuxhomekeke kubantu okhuphisana nabo’ iibhidi kunye nenqanaba lentengiso yakho.

Ukunciphisa iindleko ngokucofa, ungakhetha ukwenza iibhidi zakho ngesandla okanye ngokuzenzekelayo. Emva koko, UGoogle uya kukhetha eyona bhidi ifanelekileyo ngokwebhajethi yakho. Ungakwazi nokuseta ibhajethi yemihla ngemihla yephulo lakho, kwaye emva koko uyeke okunye ukuya kwi-AdWords. Unokwenza iakhawunti yakho ngokuyila kunye nokugcina ulwakhiwo olufanelekileyo, kunye nokwenza uphicotho rhoqo ukuze kubanjwe naziphi na iimpazamo. Ngoko, uyibala njani iCPC yakho?

Ukulandelela uguqulo

Ukuba ne-pixel yokuguqula umkhondo we-Adwords yinxalenye ebalulekileyo yesicwangciso sakho sokuthengisa kwi-intanethi. Le khowudi ikuvumela ukuba ubone ukuba zingaphi iindwendwe eziguqula ngokwenene kwiwebhusayithi yakho. Emva koko ungasebenzisa le datha ukwenza iintengiso zexesha elizayo kunye nokwandisa ukusebenza kwendawo yakho yonke. Ukuseta umkhondo woguqulo kwiwebhusayithi yakho, yenza ngokulula ipixel yokuguqula umkhondo kwiwebhusayithi kwaye uyisebenzise ukulandelela iindwendwe’ umsebenzi. Ungajonga idatha kumanqanaba amaninzi, kuquka iPhulo, Iqela leentengiso, Intengiso, kunye negama elingundoqo. Unokude ubhide kumagama angundoqo asekelwe ekusebenzeni kwawo ekuguquleni.

Ukuseta i-AdWords yokuguqula umkhondo kulula: ufaka ngokulula i-ID yoGuqulo, Ileyibhile yoguqulo, kunye neXabiso loGuqulo. Unokukhetha kwakhona i “Umlilo Uvuliwe” umhla wokutshisa ikhowudi yokulandela. Unokukhetha umhla kwiphepha elithile, njenge “Enkosi” iphepha, ukuqinisekisa ukuba ikhowudi iyavutha ngomhla ofunekayo. Umhla woMlilo kufuneka ube kwiintsuku ezimbalwa ngaphambi komhla onqwenela ukuwubamba idatha yokuguqulwa.

Ukusebenzisa i-AdWords ngaphandle kokulandela umkhondo kufana nokuthoba imali emseleni. Yinkcitha xesha kunye nemali ukuqhubeka uqhuba iintengiso ngelixa ulinde umntu wesithathu ukuba aphumeze ikhowudi yokulandela umkhondo.. Idatha yokwenyani iya kuqala ukubonakala xa unekhowudi yokulandelela endaweni. Ngoko ke zeziphi iimpazamo eziqhelekileyo zokulandelela ukuguqulwa? Nazi ezinye izizathu eziqhelekileyo:

Ukusebenzisa i-AdWords yokuguqula umkhondo yindlela entle yokubona ukuba zingaphi iindwendwe eziguqulayo kwindawo yakho. Ukulandelela uguqulo lwe-AdWords yinxalenye ebaluleke kakhulu yokuthengisa kwi-intanethi kumashishini amancinci, njengoko uhlawula unqakrazo ngalunye. Ukwazi ukuba zingaphi iindwendwe eziguqulela kwiintengiso kuya kukunceda uqonde ukuba inkcitho yakho yentengiso ivelisa ingeniso okanye hayi. Okukhona ulazi izinga lakho lokuguqulwa, izigqibo ezingcono onokuzenza. Ngoko, qala ukusebenzisa i-AdWords yokuguqula umkhondo namhlanje.

Ukuba ucinga ngentengiso kwiqonga lentengiso likaGoogle, emva koko kufuneka wazi indlela yokumisela iphulo, khetha amagama angundoqo, kwaye wenze iintengiso. Inqaku elilandelayo linikela amacebiso aluncedo nolwazi oluya kukunceda uqalise. Unokufunda ngakumbi malunga neengxelo ze-AdWords zikaGoogle kunye neempawu zokuphucula. Nazi ezinye iingcebiso ezibalulekileyo ekufuneka uzigcine engqondweni xa uqhuba iphulo kuGoogle. Qhubeka ufunda! Emva kokufunda eli nqaku, kufuneka ukwazi ukwenza iintengiso ze-AdWords ezisebenzayo.

Intengiso kwiqonga lentengiso likaGoogle

Okwangoku, eyona webhusayithi idumileyo emhlabeni, Uphando, inabasebenzisi beebhiliyoni. UGoogle wenza imali ngesi siseko sabasebenzisi ngeendlela ezimbini eziphambili: ngokwakha iiprofayili zabasebenzisi babo kunye nokwabelana ngale datha kunye nabathengisi. UGoogle ke ucela abakhangisi ukuba babhide kwiintengiso ezibekwe ziinkampani zangaphandle. Le nkqubo, ebizwa ngokuba yibhidi yexesha lokwenyani, yeyona ndlela isebenzayo yokufikelela kubaphulaphuli abaninzi abanokuba ngabathengi. Amakhulu eenkampani abonelela uGoogle ngedatha eyimfuneko kunye nolwazi lokubekwa kweentengiso.

Ukuseka iphulo

Kukho iinketho ezininzi ezahlukeneyo ezikhoyo zokuseta iphulo kwiGoogle Adwords. Nje ukuba ukhethe amagama akho angundoqo, unokumisela uhlahlo lwabiwo-mali kwaye ujolise kwindawo yejografi. Unokukhetha ukuba loluphi uhlobo lweziphumo ofuna ukuboniswa kwiphulo, njengokucofa okanye uguqulelo. Ungakhankanya nenani leentsuku ngenyanga. Oku kuyakuvumela iintengiso zakho ukuba zivele kuphela kumaphepha ewebhu abantu abakuloo mmandla.

Unokukhetha ukujolisa intengiso yakho kwidilesi ethile okanye kwindawo enkulu, njengekhowudi yeposi. Unokukhetha ukujolisa abantu ngokusekelwe kwiminyaka yobudala, isini, kunye nenqanaba lengeniso. Kuxhomekeke kuhlobo lwentengiso ofuna ukuyibonisa, ungajolisa abantu ngokusekelwe kwizinto abazithandayo. Ukuba awuyazi into ojolise kuyo abaphulaphuli bakho, ungakhetha iindidi ezibanzi njenge “bonke abahlali base-US,” okanye “phantse bonke abemi baseUnited States” kwiintengiso.

Xa useka iphulo, kufuneka ukhethe injongo. Oku kungathetha izinto ezahlukeneyo kumashishini ahlukeneyo. Injongo echazwe kakuhle iya kwenza umahluko phakathi kwesizukulwana esikhokelayo kunye nokungaphumeleli. Unokuseta kwakhona iinjongo ze-SMART ukukunceda ukuphuhlisa iinkqubo kunye neendlela zokuphumeza iinjongo zakho ze-Google Adwords. Umzekelo omhle wenjongo yokuguqulwa linani lokucofa isikhangiso sakho esifumanayo. Eli nani liza kukuxelela ukuba yimalini ekufuneka uyichithele kwiphulo lakho.

Ukuba umtsha kwiAdWords, Kungcono ukusasaza ibhajethi yakho yonke ngokulinganayo kuwo onke amaphulo akho. Khetha uhlahlo lwabiwo-mali olusekelwe kwiinjongo zeshishini lakho, kwaye wehlise uhlahlo lwabiwo-mali kwabo bangabalulekanga kangako. Ungalibali ukuba unokuhlala utshintsha uhlahlo lwabiwo-mali lwalo naliphi na iphulo. Akukaze kube kudala kakhulu ukulungisa uhlahlo lwabiwo-mali lweziphumo ezilungileyo. Xa useka iphulo lakho kwiGoogle Adwords, khumbula ukuqwalasela iinjongo zakho kwaye ugcine umkhondo weziphumo zakho.

Ukukhetha amagama angundoqo

Ngaphambi kokuba ukhethe amagama akho angundoqo, kufuneka uqwalasele ukuba zeziphi iinjongo zakho zephulo lakho lentengiso. Ukuba injongo yakho kukunyusa ulwazi ngeshishini lakho, usenokungadingi amagama angundoqo aneenjongo eziphezulu. Ukuba uzama ukwandisa ukuthengisa, unokufuna ukugxila kumagama angundoqo ajoliswe ngakumbi kubaphulaphuli bakho kwaye ube nomthamo ophantsi wokukhangela. Ngelixa umthamo wokukhangela uyinto ebalulekileyo ekufuneka uyiqwalasele, kufuneka kwakhona uthathele ingqalelo ezinye izinto, njengeendleko, ukubaluleka kunye nokhuphiswano, xa usenza isigqibo.

Ukufaneleka ngumlinganiselo womgangatho onokuthi usetyenziswe ukucwangcisa uluhlu olude lwamagama angundoqo kwaye ubonise ngokulandelelana kokufaneleka.. Ukusebenzisa ukufikelela kwegama elingundoqo kubonisa ukuba bangaphi abantu abaya kukhangela ixesha. Ukuthandwa kuhambelana ngokusondeleyo nomthamo wokukhangela wegama elingundoqo. Ukusebenzisa igama eliphambili elidumileyo kunokukunceda ukuba ufikelele abantu abaphindwe kalishumi kunomntu ongaziwayo. Igama elingundoqo elinomthamo ophezulu wokukhangela unokutsala abasebenzisi abaninzi kwaye ukwandise ukuguqulwa kwakho.

Ngelixa ungasebenzisa umcwangcisi wegama elingundoqo leGoogle ukufumana amagama angundoqo, ayinikezeli ikholamu apho unokuhlela ubungakanani bentengiso. Ukuvavanya umgangatho wamathuba egama lakho elingundoqo, kufuneka wenze uluhlu lweekhrayitheriya ezibalulekileyo kwishishini lakho. Apha zi 3 Iikhrayitheriya ezisisiseko zokuqwalasela xa ukhetha amagama angundoqo kwi-Adwords:

Xa ukhetha amagama angundoqo kwiphulo lakho lentengiso, qiniseka ukuba uyabazi abaphulaphuli ekujoliswe kubo kwishishini lakho. Umzekelo, ivenkile enkulu yezihlangu inokukhetha igama elingundoqo eliqhelekileyo, eya kuvela kuluhlu lophendlo, ezifana nezihlangu. Kule meko, igama elingundoqo linokuthi libhekiselele kwinani elincinci labantu, kodwa isenokungabi lolona khetho lulungileyo. Ngaphezu koko, ungazama amaqela eentengiso ngokusekelwe kwiimveliso okanye iinkonzo ozithengisayo. Ngele ndlela, ungaqinisekisa ukuba iintengiso zakho ziya kuvela kwiziphumo zophendlo zabantu abafanelekileyo.

Ukwenza iintengiso

Inyathelo lokuqala lokuqinisekisa ukuba intengiso yakho iyasebenza kangangoko kukuqinisekisa ukuba utsala uhlobo olululo lwamathemba.. Ngelixa abantu abangafanelekanga abafane bacofe kwintengiso yakho, amathemba afanelekileyo. Ukuba unentengiso elungileyo, uya kufumanisa ukuba ixabiso lakho ngokucofa lisezantsi. Inyathelo elilandelayo kukwenza iinguqulelo ezininzi zentengiso yakho kwaye ujonge ukusebenza kwayo nganye.

Okokuqala, kufuneka wazi ukuba ngawaphi amagama angundoqo ofuna ukuwajolisa. Kukho ezininzi izixhobo zamagama angundoqo ezifumaneka kwi-intanethi eziza kukunceda ufumane amagama afanelekileyo kwiphulo lakho lesikhangiso. Indawo efanelekileyo yokuqala kukusebenzisa isixhobo esibizwa ngokuba yi-Keyword Planner. Kuya kukunceda ufumane igama eliphambili eliya kwenza intengiso yakho ibonakale kwabanye. Nje ukuba ukhethe igama elingundoqo, sebenzisa isicwangcisi samagama angundoqo isixhobo ukufumanisa ukuba lungakanani ukhuphiswano lwekota.

Ukulandelela ukuguqulwa

Ukuba uyazibuza ukuba ulandelelanise njani uguqulo oluvela kwiiphulo zakho zeAdwords zikaGoogle, esi sikhokelo siya kukunceda uqalise. Ukulandelela ukuguqulwa kulula ukuphumeza, kodwa ifuna ukuba ufake ngesandla “cofa” Iithegi zeHTML kwikhowudi yakho kaGoogle. Ungasebenzisa esi sikhokelo ukumisela indlela efanelekileyo yokusebenzisa ukulandelela ukuguqulwa kwimikhankaso yakho ye-Adwords. Kukho iindlela ezininzi zokulandelela ukuguqulwa kwimikhankaso yakho ye-Adwords.

Ekuqaleni, Kuya kufuneka ufumanise ukuba yeyiphi imodeli yophawu ofuna ukuyisebenzisa kwiphulo lakho le-AdWords. Ngelixa i-Google Analytics ilandelela ngokuzenzekelayo utshintsho ukusuka kunqakrazo lokuqala lomsebenzisi, I-AdWords iya kutyala okokugqibela kwe-AdWords yokucofa. Oku kuthetha ukuba ukuba umntu ucofa kwintengiso yakho, kodwa ke ushiye indawo yakho, i-akhawunti yakho ye-Google Analytics iya kubanika ikhredithi ngokucofa okokuqala.

Ikhowudi eqala kwiphepha lokubulela levenkile yakho iya kuthumela idatha kwiintengiso zikaGoogle. Ukuba awuyisebenzisi le khowudi, kuya kufuneka uguqule ikhowudi yakho yokulandelela iqonga le-e-commerce ukuze ufumane idatha oyifunayo. Kuba yonke iqonga le-e-commerce lisebenzisa indlela eyahlukileyo yokulandela umkhondo, le nkqubo inokuba ngumngeni, ngakumbi ukuba umtsha kudweliso lwewebhu okanye iHTML.

Nje ukuba uyazi ukuba ukuguqulwa kujongeka njani, uyakwazi ukulandelela ukuba unqakrazo ngalunye luxabisa kangakanani. Oku kubaluleke ngakumbi ekulandeleni ixabiso leenguqu, njengoko ingeniso eyenziwe ngokucofa ibonisa ingeniso yangempela. Kwakhona kuluncedo ukwazi indlela yokutolika izinga lokuguqulwa ukuze ukwazi ukwandisa inzuzo yakho kwimikhankaso yakho ye-Adwords. Akukho nto inokuthatha indawo yokulandelela ngokuchanekileyo. Uya kumangaliswa ziziphumo.

Ukwenza uninzi lwephulo lakho le-AdWords, kufuneka ugxile ekuziseni abona bathengi bahlawula kakhulu, ukungena, kunye nabathengi. Umzekelo, iphulo A likwazi ukunikezela 10 ukukhokela kunye nephulo B linokuzisa izikhokelo ezintlanu kunye nomthengi omnye, kodwa i-avareji ye-odolo yexabiso inokuba phezulu kwiPhulo A. Kungoko, Kubalulekile ukuseta Ubuninzi bebhidi yakho kwaye ujolise kwi-CPC ephezulu ukufumana eyona ROI. Apha ngezantsi kukho iingcebiso zokwandisa iphulo lakho le-AdWords ukuqinisekisa ukuba liyakuvelisa ezona ziphumo zibalaseleyo kwishishini lakho.

Iindleko ngokucofa

CPC (ixabiso ngonqakrazo ngalunye) kwiGoogle Adwords iyahluka ukusuka kwidola enye ukuya kwiidola ezimbini, kodwa inokuba phezulu kangangoko $50. Ngelixa ukucofa kungabiza kakhulu, ezi ndleko akunyanzelekanga ukuba zibe phezulu kangangokuba azifikeleli kuninzi lwabanini bamashishini abancinci. Ukukunceda ugcine iindleko zisezantsi, qwalasela la macebiso. Sebenzisa amagama angundoqo omsila omde kunye nomthamo ophantsi wokukhangela kunye nenjongo yokukhangela ecacileyo. Amagama angundoqo amaninzi aza kutsala iibhidi ezininzi.

Ixabiso lokucofa ngalunye lidla ngokumiselwa zizinto ezininzi, kuquka indawo yentengiso kunye nenani labakhuphisana nabo. Ukuba ishishini likhuphisana kakhulu, iCPC iya kuba phezulu. Kwezinye iimeko, ungathoba ixabiso leCPC ngokubhukisha izixa ezikhulu zeentengiso. Ekugqibeleni, khumbula ukuba i-CPC imiselwa zizinto ezininzi, njengobungakanani bokhuphiswano kushishino, Ukufaneleka kwewebhusayithi, kunye nomthamo weentengiso.

Ukongeza ekunciphiseni iCPC yakho, unokwenza ngcono amava entengiso ngokusebenzisa izandiso kunye nokuphucula ukuguqulwa kwephepha lokufika. UMarta Turek uye wachaza iingcebiso ezimbalwa zokukunceda unciphise iindleko zakho ngokuchofoza. Ungagcina itoni yemali ngelixa usafumana ukuvezwa kunye ne-brand mileage. Akukho ndlela yomlingo yokuthoba iCPC kwiAdWords, kodwa unokuthatha la macebiso ukuphucula iphulo lakho kwaye unciphise iindleko ngokucofa.

Ngelixa ixabiso nge-mille yindlela esebenzayo yokudala uphawu kunye nolwazi lwemveliso, I-CPC ithathwa njengesebenza ngakumbi ekuveliseni ingeniso. Umahluko phakathi kweCPC kunye neendleko ngokuchofoza nganye kunokubonwa kwiindidi zamashishini kunye neentlobo zeemveliso ezinikezelwayo. Ngelixa iinkampani ze-elektroniki zinokuchitha amakhulu eedola ngomthengi ngamnye, ishishini le-inshorensi lingachitha kuphela iidola ezimbalwa ngokucofa. Le yokugqibela yindlela entle yokufumana abaphulaphuli ngaphandle kokuchitha amakhulu eedola kunqakrazo ngalunye.

Ubuninzi bebhidi

Ungatshintsha ibhidi yakho ephezulu kwiGoogle Adwords ukuze wenze iintengiso zakho zilunge. Kukho iindlela ezininzi zokwenza oku, kwaye kukho izicwangciso onokuzisebenzisa eziya kwenza kube lula ukusebenzisa imali yakho ngobulumko. Ezi ziquka i-Maxim bid strategy, I-ROAS ekujoliswe kuyo, kunye neqhinga le-Maxime Conversions. Isicwangciso seMaxime Conversions silula kakhulu kwaye sivumela uGoogle ukuba asebenzise ibhajethi yakho yemihla ngemihla ngokupheleleyo.

Imali oyibhidayo iya kwahluka ngokweenjongo zakho kunye nohlahlo lwabiwo-mali. Ngamanye amazwi, ungaseta ubuninzi beCPC ngokusekelwe kuhlahlo lwabiwo-mali lwakho kunye nenani elifunekayo lokuguqulwa. Oku kufanelekile kumaphulo agxile ekuqapheliseni uphawu, enokufezekiswa ngamaphulo akwiNethiwekhi Yokukhangela, Inethiwekhi yokuBonisa kaGoogle, kunye nokuthenga okusemgangathweni. Ukubhida ngesandla kukuvumela ukuba wenze ngokwezifiso iibhidi zakho, ikuvumela ukuba uchithe ngaphezulu kumagama angundoqo athile okanye ukubekwa.

Kwangokunjalo, Ungasebenzisa kwakhona iMaximum CPC isicwangciso sokwandisa iphulo lakho lokuthengisa kwakhona. Esi sicwangciso sisebenzisa idatha yembali kunye neempawu zomxholo ukulungelelanisa ngokuzenzekelayo iMax CPC yakho ngokusekwe kwitrafikhi yewebhusayithi yakho. Ngelixa esi sicwangciso sithande ukwenza iimpazamo, iyasebenza ekwandiseni ukubonakala kwebrendi kunye nokwenza ulwazi ngemveliso entsha. Kungenjalo, ungasebenzisa ezinye izicwangciso ezisekelwe kwinguqu eziza kuqhuba i-traffic efanelekileyo. Kodwa ezi zicwangciso azikho kumntu wonke.

Ukongeza ekuseteni ubuninzi beCPC yakho, Ungasebenzisa kwakhona isicwangciso sebhidi ebizwa ngokuba yiNxibe kakhulu. Yindlela elula yokwandisa i-ROI yakho ngokwandisa inani lezithuthi ozifumanayo. Kwaye ngenxa yokuba iGoogle Adwords iyanda kwaye inciphisa ibhidi yakho ngokusekelwe kwinani lokuguqulwa, iyakuqinisekisa ukuba intengiso yakho ifumana olona tyhileko. Xa usebenzisa Iindleko ekujoliswe kuzo ngokwebhidi yesenzo ngasinye, kungcono ukhethe iCPA ekujoliswe kuyo engaphantsi kwe 80%.

Uphando lwamagama angundoqo

Ukuthengisa injini yokukhangela konke malunga nokusebenzisa amagama angundoqo afanelekileyo ukufumana iziphumo ezilungileyo zokukhangela. Ngaphandle kophando lwegama elingundoqo, Iphulo lakho lentengiso liya kuba sisilele kwaye abo bakhuphisana nabo baya kukufumana. Ukuqinisekisa impumelelo yephulo lakho lentengiso, kufuneka usebenzise izixhobo zamva nje kunye nezicwangciso, kuquka uphando lwegama elingundoqo. Awona magama aphambili asebenzayo ngalawo asetyenziswa ngabaphulaphuli bakho ngokwenene. Isixhobo sophando segama elingundoqo samahhala njenge-SEMrush sinokukunceda ukuba ubone ukuba igama elingundoqo lidume kangakanani kwaye uqikelele ukuba zingaphi iziphumo zophando eziza kufakwa kwi-SERP.

Ukwenza uphando lwegama elingundoqo, kuya kufuneka uqokelele amagama angundoqo afanelekileyo. Unokwenza oku ngezixhobo zasimahla ezifana neSicwangcisi segama elingundoqo likaGoogle, kodwa luluvo olulungileyo ukusebenzisa izixhobo ezihlawulelwayo ukuba ufuna iinkcukacha ezithe chatha. Izixhobo zegama elingundoqo njenge-Ubersuggest zikuvumela ukuba uthumele amagama angundoqo njengePDF kwaye uwafunde ngaphandle kweintanethi. Faka amagama angundoqo anomdla kuwe kwaye ucofe “cebisa” ukufumana iingcebiso kunye nedatha malunga nezihloko zamva nje, ukhuphiswano kunye nobunzima bokubekwa kwelo gama lingundoqo.

Nje ukuba ube noluhlu lwamagama angundoqo, kufuneka uzibeke phambili kwaye ukhethe ezintathu okanye ezintlanu zophando oludumileyo. Ungacutha kwakhona uluhlu lwakho ngokudala ikhalenda yomxholo kunye nesicwangciso sokuhlela. Uphando lwegama elingundoqo lunokukunceda uqonde imixholo ephindaphindiweyo kwi-niche yakho. Xa sele uzazi ezi, unokwenza izithuba ezintsha kunye nezithuba zeblogi ezinxulumene nezi zihloko. Eyona ndlela yokwandisa inzuzo kwiphulo lakho le-Adwords kukugxila kumagama angundoqo ambalwa kwaye ukhethe awona afanelekileyo kubaphulaphuli bakho..

Ukongeza ekufumaneni amagama angundoqo adumileyo, kufuneka usebenzise izixhobo zokuchonga abaphulaphuli bakho. Ezi zixhobo zinokukunceda ukuba ujolise kubaphulaphuli bakho ngokusekelwe kwiimfuno zabo kunye nezinto abazithandayo. Njengokuba, ukuba ishishini lakho lithengisa impahla, ungafuna ukujolisa abafazi abafuna izihlangu ezintsha, okanye amadoda anomdla wokuthenga izincedisi. Aba basebenzisi banokuchitha imali eninzi kwiimpahla kunye nezihlangu. Ukusebenzisa izixhobo zamagama angundoqo, ungafumanisa ukuba aba bantu bajonge ntoni kwaye wenze umxholo ofanelekileyo.

Ibhidi kumagama angundoqo anophawu

Ukongeza ekusebenziseni izixhobo zophando zegama elingundoqo, abathengisi banokubhida ngokwemigaqo yophawu. Ngokwenjenjalo, bongeza amathuba abo okufumana iindawo eziphezulu zeentengiso zabo kwiziphumo zokukhangela. Ukongeza, ukubhida kwimigaqo ephawulweyo kuvumela abo bakhuphisana nabo ukuba bathenge iindawo ezifanelekileyo kwaye baphephe iindleko eziphezulu zokucofa. Nangona abantu abakhuphisanayo behlala bengayazi into yokubhida uphawu lwentengiso, basenokuvuma ukongeza amagama angundoqo angalunganga.

Isenzo sokwenza ibhidi kumagama angundoqo aphawulweyo yimpikiswano. Ezinye iinkampani ziye zagqiba ekubeni zithenge amagama angundoqo anophawu endaweni yokuthatha amanyathelo asemthethweni. Kwi 2012, I-Rosetta Stone Ltd. ifake isimangalo sokwaphulwa kophawu lwentengiso ngokuchasene noGoogle, Inc. UGoogle wayeyitshintshile inkqubo yakhe ukuvumela iibhidi kumagama anophawu lwentengiso 2004. Ukusukela ngoko, engaphezulu kwe 20 iinkampani zifake amatyala asemthethweni ngokuchasene noGoogle, Inc.

Ngelixa umthetho wephawu lokuthengisa usonjululwe ngokumangalelwa, ayicacanga into enokwenziwa kwixesha elizayo. Umyalelo ovunyiweyo wenkundla unokunyanzela abantu abakhuphisana nabo ukuba bahlawule ngaphezulu kwamagama angundoqo aphawulweyo. Nangona kunjalo, le ndlela inokuchaphazela kakubi iphulo. Iya kufuna iibhidi ezingalinganiyo kwixabiso lophawu lwentengiso. Ngokulandela ezi zikhokelo, abathengisi banokukuphepha ukumangalelwa ngenxa yokwaphulwa kophawu lwentengiso.

Kukwabalulekile ukuqaphela ukuba ukusetyenziswa kwamagama eebhrendi okhuphisana nawo kwintengiso kunokuchazwa njengokwaphulwa kwemithetho yentengiso.. Ukubhida kumagama angundoqo aphawulwe kwi-Adwords kuyingozi kuba unokugqiba ubanga amagama aphambili okhuphisana nawo.. Kwimeko enjalo, umntu okhuphisana naye unokuxela umsebenzi kuGoogle. Ukuba umntu okhuphisana naye uxela intengiso yakho, unokukuthintela ekusebenziseni elo gama lebrand.

Ukulungiselela iphulo

Ukukhethwa kwamagama angundoqo kubalulekile kusetyenziso lwephulo. Ukusebenzisa umcwangcisi wegama elingundoqo kukhululekile kwaye kunokukunceda ukuba ubone uhlahlo lwabiwo-mali kunye nokuba ungakanani ukuhlawula. Khumbula ukuba amagama angundoqo amade awayi kuhambelana namagama okukhangela, ke gcina loo nto engqondweni xa usenza intengiso yakho. Ukudala i-persona kubalulekile ekuqondeni imarike yakho ekujoliswe kuyo kunye nokumisela amagama abalulekileyo kwiphulo lakho. Kuyanceda ukwazi ukuba ngubani oza kujonga intengiso yakho.

Ungazama ukusebenzisa ulwabelwano lwempembelelo ekujoliswe kuyo ukumisela ixabiso ngonqakrazo ngalunye. Iphezulu ipesenti yabaphulaphuli bakho, Okukhona amaxabiso akho aya kuba phezulu. Oku kuya kwandisa ukubonakala kwentengiso yakho kwaye kunokukhokelela kuguquko oluninzi. Nangona kunjalo, kunokwenzeka ukuba intengiso yakho izakufumana ngaphantsi kocofa olunqwenelekayo, kodwa uya kuba wenza ingeniso eninzi. Ukuba usebenzisa iintengiso zikaGoogle ukukhuthaza iwebhusayithi yakho, cinga ukusebenzisa imbonakalo ekujoliswe kuyo.

Ukwenza ulungiselelo lwephulo lube lula, sebenzisa uphawu loLawulo loMsebenzi. Unokwabela amalungu eqela imisebenzi eyahlukeneyo yokuphucula. Unako kwakhona ukugcina iingcebiso eziluncedo ezifana nendlela yokusebenzisa izandiso zentengiso. Nyusa intengiso yakho ngokusebenzisa ubuncinci 4 izandiso zentengiso. Ezi ziquka amakhonkco ewebhusayithi, callouts, kunye neziqwengana ezicwangcisiweyo. Unokwenza kwakhona uphononongo okanye ukwandiswa konyuso. Izandiso ezininzi ozisebenzisayo, kokukhona iphulo lakho liya kuba yimpumelelo.

Ukuphucula iphulo leGoogle Adwords kunokuba ngumngeni, kodwa kuyafaneleka ukuba unokuphucula i-CTR kwaye unciphise i-CPC. Ngokulandela ezi 7 amanyathelo, uya kuba usendleleni yokufumana iCPC ephezulu kunye neCTR engcono yeentengiso zakho. Kungekudala uza kubona ukuphucuka okubalulekileyo ekusebenzeni kwamaphulo akho. Ungalibali ukuba ukuphuculwa kwephulo eliyimpumelelo kufuna ukuhlalutya rhoqo. Ukuba awulandeleli iziphumo zakho, uya kushiyeka usukela iziphumo ezifanayo zakudala.

Kukho amanyathelo asisiseko omele uwalandele xa usebenzisa i-Adwords. Ezi ziquka imodeli yokhuphiswano lwamaxabiso, Ukulandelela uguqulo, kunye namagama angundoqo angalunganga. Nantsi eminye imizekelo yendlela yokusebenzisa i-AdWords kuncedo lwakho. Wakuba uphumelele ezi, lixesha lokuba wenze intengiso yakho yokuqala. Kule mihlathi ilandelayo, Ndiza kudlula ezinye zezona zihloko zibalulekileyo ekufuneka uzazi. Ungaphinda ufune ukujonga amakhonkco angezantsi ukuze ufunde ngakumbi.

Iindleko ngokucofa

Nokuba uqhuba eyakho iphulo lePPC kuFacebook, Uphando, okanye amanye amaqonga entengiso ahlawulweyo, ukuqonda ukuba zingakanani iindleko zentengiso zakho ezibalulekileyo kwinkcitho efanelekileyo yokuthengisa. Iindleko ngokucofa, okanye iCPC ngokufutshane, ibhekisa kwimali umthengisi aya kuyihlawula ngokucofa ngakunye kwintengiso. Iindleko ngokucofa kuyeyona ndlela ibalaseleyo yokulinganisa ukusebenza kwephulo lakho, njengoko ikwazisa ukuba zixabisa malini iintengiso zakho xa abantu becofa kuzo.

Izinto ezahlukeneyo zichaphazela iindleko zakho ngokucofa, kuquka umgangatho womgangatho, ukufaneleka kwegama elingundoqo, kunye nokufaneleka kwephepha lokufika. Xa onke amacandelo amathathu ehambelana kakuhle, iCTR (ireyithi yokucofa) kusenokwenzeka ukuba phezulu. I-CTR ephezulu ithetha ukuba intengiso yakho ifanelekile kwaye itsala iindwendwe. Ukwandisa iCTR kuthetha ukuba iintengiso zakho zifaneleke ngakumbi kumkhangeli, kwaye iya kuthoba ixabiso lakho lonke ngonqakrazo ngalunye. Nangona kunjalo, I-CTR ephezulu ayisoloko ilona phawu lungcono.

Iindleko ngokuchofoza nganye ziyahluka ngokusekelwe kuhlobo loshishino, imveliso, kunye nabaphulaphuli ekujoliswe kubo. Ukuthetha jikelele, I-CPC ye-Adwords iphakathi $1 kwaye $2 kwinethiwekhi yokukhangela, nangaphantsi $1 kumboniso womnatha. Amagama angundoqo amaxabiso aphezulu aya kubiza ngaphezulu $50 ngonqakrazo ngalunye, kwaye ngokwesiqhelo bakumashishini akhuphisana kakhulu anexabiso eliphezulu lobomi bomthengi. Nangona kunjalo, abathengisi abakhulu banokuchitha $50 izigidi okanye ngaphezulu ngonyaka kwi-Adwords.

NgeCPC, ungabeka iintengiso zakho kwiiwebhusayithi, kwaye ulandele iindwendwe’ uhambo lonke kwindawo yakho. I-AdWords yintsika yabathengisi be-e-commerce, ukubeka iimveliso zakho phambi kwabathengi abakhangela ngenkuthalo imveliso okanye inkonzo efana neyakho. Ngokuhlawulisa kuphela ucofa, I-CPC inokukunceda ufumane umvuzo $2 kubo bonke $1 echithiweyo. Unokusebenzisa ezi zixhobo ukukhulisa ishishini lakho ngelixa unyusa inzuzo ngaxeshanye.

Imodeli yokhuphiswano lwamaxabiso

Imodeli yebhidi ekhuphisanayo yeGoogle Adwords isetyenziselwa ukumisela ixabiso eliphezulu ngokucofa. Le modeli iyahluka ngokuxhomekeke kwiinjongo zephulo lentengiso. Intengiso enexabiso eliphantsi ayinakwenza nzala ingako, ukuze abathengisi bathathele ingqalelo ngokungqongqo ukubhida amagama angundoqo akumgangatho ophezulu. Nangona kunjalo, ukubhida okunamandla kunokubangela ixabiso eliphezulu-ngonqakrazo ngalunye, ngoko kungcono ukuyiphepha ukuba kunokwenzeka.

Esona sicwangciso silula ukusilandela kukwandisa iinguquko. Kweli qhinga, abathengisi bamisela uhlahlo lwabiwo mali oluphezulu kwaye bavumele uGoogle enze ibhidi. Ngokwandisa iinguquko, banokufumana itrafikhi eninzi ngemali yabo. Phambi kokwenza naziphi na izigqibo, nangona kunjalo, kubalulekile ukulandelela i-ROI kwaye unqume ukuba ukwandisa ukuguqulwa kuvelise ukuthengisa okunenzuzo. Xa oku kusekiwe, abathengisi banokuhlengahlengisa iibhidi zabo ngokufanelekileyo. Nangona kukho izicwangciso ezininzi ezinokwenzeka, lo mzekelo usebenza kakhulu kumashishini amancinci naphakathi.

Ibhidi ye-CPC ye-Manual inokudityaniswa nezilungisi ze-bid, ezithathela ingqalelo iimpawu ezahlukeneyo. Lo mzekelo uluncedo ngakumbi kumashishini amancinci anamazinga aphantsi okuguqulwa, kuba uninzi loguqulo lwabo lukhokela, kwaye umgangatho wezi zikhokelo uyahluka ngokubanzi. Ayizizo zonke iinkokeli eziguqukela kubathengi abahlawulayo, kodwa ukuba uchaza ukhokelo njengesenzo soguqulo, UGoogle uza kubaphatha ngokufanayo, kungakhathaliseki umgangatho.

Imodeli yebhidi ye-CPC yesikhokelo sisicwangciso esingagqibekanga sabaqalayo, kodwa kunokutya ixesha kwaye kube nzima ukuyazi. Kuya kufuneka usete iibhidi zamaqela ahlukeneyo kunye nokubekwa. I-ECPC inokunceda ukulawula uhlahlo lwabiwo-mali kwaye ihlengahlengise iibhidi ngokokunokwenzeka kokuguqulwa. Kukwakho nokhetho oluzenzekelayo lwebhidi ye-CPC yezandla, eyona ndlela idumileyo. Kukho iintlobo ezintathu eziphambili zeemodeli zebhidi: Ibhidi ye-CPC yokwenziwa ngesandla, ECPC, kunye ne-ECPC.

Ukulandelela uguqulo

Ngaphandle kweAdwords yokuguqula umkhondo, ukhupha imali kwindlu yangasese. Ukuqhuba iintengiso zakho ngelixa ulinde umntu wesithathu ukuba aphumeze ikhowudi yokulandelela yinkcitho nje yemali. Kuphela emva kokuba unekhowudi yokuguqula umkhondo ephunyeziweyo ungaqala ukubona idatha yokwenyani evela kwiintengiso zakho. Ngoko ke ngawaphi amanyathelo okuphumeza ukulandelwa kokuguqulwa? Funda ngakumbi ukuze ufunde ngakumbi. Kwaye khumbula: ukuba ayisebenzi, awuwenzi kakuhle umsebenzi wakho.

Ekuqaleni, kufuneka uchaze uguqulo. Ukuguqulwa kufuneka kube zizenzo ezibonisa ukuba umntu wayenomdla kwiwebhusayithi yakho kwaye uthenge into ethile. Ezi zenzo zinokususela ekungenisweni kwefom yoqhagamshelwano ukuya kukhuphelo lwe-ebook lwasimahla. Kungenjalo, ukuba unendawo ye-ecommerce, ungafuna ukuchaza nayiphi na intengo njengoguqulo. Nje ukuba uchaze uguqulo, kuya kufuneka usete ikhowudi yokulandelela.

Okulandelayo, kufuneka usebenzise uMphathi weTag kaGoogle kwiwebhusayithi yakho. Oku kuya kufuna ukuba wongeze i-snippet yekhowudi yeJavaScript kwikhowudi yakho yeHTML yesayithi. Nje ukuba uyenzile loo nto, ungenza iTag entsha. KuMphathi weTag, uya kubona uluhlu lwazo zonke iintlobo ezahlukeneyo zeethegi ezikhoyo kwindawo yakho. Cofa ithegi yeGoogle AdWords kwaye ugcwalise ulwazi oluyimfuneko.

Nje ukuba uyenzile loo nto, ungafaka ikhowudi yokuguqula umkhondo kwiwebhusayithi yakho. Emva koko, ungajonga uguqulelo lwakho kwimigangatho eyahlukeneyo. Iqela leentengiso, Intengiso, kunye nedatha yenqanaba legama elingundoqo liya kuboniswa kwi-interface yokuguqula umkhondo. Ukulandela umkhondo woguqulo kuya kukunceda uchonge ukuba yeyiphi ikopi yentengiso esebenza kakhulu. Unokusebenzisa olu lwazi ukukhokela ukubhalwa kweentengiso zexesha elizayo. Ikhowudi yokuguqula umkhondo iya kukuvumela ukuba useke iibhidi zakho kumagama akho angundoqo ngokusekelwe kwindlela abaguqula ngayo kakuhle.

Amagama angundoqo angalunganga

Ukwandisa usetyenziso lwe-injini yokukhangela, sebenzisa amagama angundoqo angalunganga kwimikhankaso yakho yentengiso. Le yimiqathango abasebenzisi bakho abafuni ukuyibona, kodwa zinxulumene ngokwesemantiki kwimveliso okanye inkonzo yakho. Ukusebenzisa amagama angundoqo angenamsebenzi kunokukhokelela kumava adimazayo kubasebenzisi bakho. Umzekelo, ukuba umntu ufuna “iintyatyambo ezibomvu,” intengiso yakho ayizukuvela. Ngokufanayo, ukuba umntu ufuna “iirozi ezibomvu,” intengiso yakho iya kuboniswa.

Unokusebenzisa izixhobo ukufumana upelo olugwenxa oluqhelekileyo. Ungakwenza oku ngokomba ngemibuzo yophendlo ekrwada ukufumanisa ukuba abantu baqhele ukupela kakubi igama elingundoqo.. Ezinye izixhobo zinokuthumela ngaphandle uluhlu lopelo olungalunganga oluqhelekileyo, ikuvumela ukuba ukhangele ezi ngokucofa. Xa sele unoluhlu lopelo olungalunganga, ungabongeza kwiikhankaso zakho zentengiso kumdlalo webinzana, ukuhambelana ngqo, okanye izichasi zomdlalo obanzi.

Amagama angundoqo angalunganga kwi-Adwords anokunciphisa inkcitho echithiweyo yentengiso ngokuqinisekisa ukuba intengiso yakho iya kubonakala kuphela kubantu abafuna eyona nto uyithengisayo.. Ezi zixhobo zisebenza kakhulu ekupheliseni inkcitho eyilahleko yentengiso kunye nokwandisa imbuyekezo kutyalo-mali. Ukuba awuqinisekanga malunga neyona ndlela ilungileyo yokusebenzisa amagama abalulekileyo kwimikhankaso yakho ye-Adwords, unokufunda inqaku likaDerek Hooker ngesihloko.

Ngelixa amagama angundoqo angalunganga awabangeli iintengiso, banokunyusa ukufaneleka kwamaphulo akho. Umzekelo, ukuba uthengisa izixhobo zokukhwela, intengiso yakho ayiyi kuboniswa kubantu abafuna izixhobo zokukhwela. Oku kungenxa yokuba abantu abakhangela loo nto ikhethekileyo abahambelani neprofayile yakho yentengiso ekujoliswe kuyo. Ngoko ke, igama elingundoqo elibi linokuphucula amaphulo akho. Nangona kunjalo, kubalulekile ukuhambelana. Kwincwadana yeAdwords, ungawatshintsha amagama angundoqo angakhiyo xa kukho imfuneko.

Ukujolisa ngesixhobo

Ngoku ungajolisa iintengiso zakho ngokusekelwe kuhlobo lwesixhobo esisetyenziswa ngumntu. Umzekelo, ukuba ulishishini, ungafuna ukujolisa iintengiso kubantu abasebenzisa izixhobo zabo eziphathwayo. Nangona kunjalo, ukuba ufuna ukufikelela kubasebenzisi beselula kunye nokuphucula amazinga okuguqula, kufuneka wazi uhlobo lwesixhobo abasisebenzisayo. Ngalo ndlela, ungalungisa ngcono umxholo wakho wentengiso kunye nemiyalezo kuhlobo lwesixhobo abasisebenzisayo.

Njengoko abasebenzisi beselula baqhubeka bekhula ngenani, ukujoliswa kwezixhobo ezinqamlezileyo kuya kubaluleka ngakumbi kubathengisi. Ngokunika ingqalelo kwindlela yokuziphatha yabasebenzisi kuzo zonke izixhobo, unokuqonda apho abathengi bakwinkqubo yokuthenga kwaye babele i-micro-conversions ngokufanelekileyo. Ngolu lwazi, uya kuba nakho ukwakha amaphulo asebenzayo ngakumbi kwaye ubonelele ngamava angenamthungo kubathengi bakho. Ngoko, kwixesha elizayo uceba ukujolisa kubasebenzisi beselula, qiniseka ukuba ucinga ngokujolisa izixhobo ezinqamlezileyo.

Ukuba ujolise kubasebenzisi beetafile, uya kufuna ukusebenzisa isixhobo sokujolisa kwi-Adwords. Le ndlela, iintengiso zakho ziya kufaneleka ngakumbi kwabo basebenzisi basebenzisa iitafile. UGoogle ukhupha iinketho zokujolisa isixhobo kwiiveki ezizayo, kwaye iya kukwazisa xa ikhona. Oku kuya konyusa iindleko zakho zentengiso yeselula kwaye kukuvumela ukuba ulungelelanise iintengiso zakho ukuba zijolise kubantu abanokuthi basebenzise isixhobo sakho sethebhulethi..

KwiGoogle Adwords, ukujoliswa ngesixhobo linyathelo elibalulekileyo kulo naliphi na iphulo leeNtengiso zikaGoogle. Ngaphandle kokujoliswa kwesixhobo esifanelekileyo, unokugqiba ukwenza uqikelelo olungachanekanga malunga nenkuthazo yabathengi bakho. Ngoko ke, kubalulekile ukuqonda le nkqubo. Unokwahlula umxholo wakho kwaye ukhangele imikhankaso kwaye uqhube iphulo elisebenzayo ngokuqwalasela isixhobo sabasebenzisi. Kodwa ubeka njani ukujoliswa kwesixhobo? Nantsi indlela ongayenza ngayo.