I-imeyile info@onmascout.de
Ifowuni: +49 8231 9595990
Ukuba ujonge ukwandisa ibhajethi yakho yentengiso, I-Adwords yindawo efanelekileyo yokuqala. Unokuseta amaphulo amaninzi kunye namaQela eNtengiso amaninzi kunye namagama angundoqo kwiakhawunti yakho. Kwakhona kulula ukwenza iintengiso ezininzi kwaye uzitshintshe kamva. Kodwa ngaphambi kokuba uphume yonke imikhankaso yakho ye-AdWords, kukho izinto ezimbalwa ekufuneka uzazi. Ezi ngcebiso zilandelayo ziya kukunceda wandise amaphulo akho e-AdWords.
Iindleko ngokucofa kwintengiso ye-AdWords yohluka kakhulu ngokuxhomekeke kushishino, imveliso, kunye nabaphulaphuli ekujoliswe kubo. Ezona CPCs ziphezulu nezisezantsi zifumaneka kwezomthetho, ezonyango, kunye namashishini eenkonzo zabathengi. Kuxhomekeke ekubeni ubhide kangakanani, amanqaku akho omgangatho, kunye nabakhuphisana nabo’ iibhidi kunye nenqanaba lentengiso. Kwiimeko ezininzi, ungahlawula kakhulu ngonqakrazo ukuba ayijoliswanga kakhulu.
Iindleko ngokuchofoza kwe-Adwords zinokuhluka ngokubanzi, ubukhulu becala kuxhomekeke kumgangatho wamagama akho angundoqo, isicatshulwa sentengiso, kunye nephepha lokufika. Ngokulungiselela ngononophelo, unokunciphisa iindleko zakho kwaye uvelise i-ROI ephezulu enokwenzeka. Kodwa akukho fomula yomlingo yendlela yokwehlisa iCPC yakho. Kukho iindlela ezimbalwa zokuyenza. Qhubeka ufunde ukuze ufunde ngakumbi malunga nendlela onokwenza ngayo iphulo lakho le-Adwords. Inyathelo lokuqala kukuhlalutya idatha yakho. Sebenzisa ixabiso lexabiso le-SECockpit leCPC. Iya kukunika uthelekiso lweentlobo ezahlukeneyo zamagama angundoqo.
Ngokubanzi, umyinge weCPC yeAdwords kwinethiwekhi yokukhangela $2.32, kodwa iyahluka ngokweshishini. “Ukhuseleko lwasekhaya” yenza ngaphezu konqakrazo kahlanu kangangoko “ipeyinti.” Komnye umzekelo, Harry's Shave Club ihlawulwe $5.48 ngonqakrazo ngalunye ngaphandle kokuba kwiphepha lesithathu leziphumo zophendlo. Nje ngeziphumo, inkampani ifumene $36,600. Ngaloo nto, I-AdWords lutyalo-mali olukhulu kwishishini lakho le-intanethi.
Amanqaku asemgangathweni yinto echaphazela indawo yentengiso yakho kunye neendleko. Umzekelo, ukuba iibrendi ezimbini zineentengiso ezifanayo, lowo unamanqaku akumgangatho ophezulu uya kubekwa kwindawo #1, ngelixa enye iya kuba kwindawo #2. Nanga amanye amacebiso okunyusa umgangatho wakho wamanqaku. Ukuphucula amanqaku akho, lungisa iphepha lakho lokufika. Qinisekisa ukuba intengiso yakho iyahambelana neqela legama elingundoqo ekujoliswe kulo.
Umgangatho wakho wamanqaku yenye yezona zinto zibalulekileyo eziqwalaselwa nguGoogle xa ubala indawo yentengiso yakho kwiziphumo zokukhangela. Xa unamanqaku akumgangatho ophezulu, ungalindela ukuhlawula kancinci ngonqakrazo ngalunye. Amanqaku asezantsi, kwelinye icala, uyakukohlwaya. Uphicotho lwakutsha nje lwamawaka eeakhawunti ze-PPC lubonise ukuba umgangatho ophantsi weentengiso ze-Score Score zibiza ngeenxa zonke 400% ngaphezulu ngonqakrazo ngalunye kuneentengiso ezikumgangatho ophezulu. Ngoko ke amanqaku aphezulu angakongela ukuya kuthi ga 50%.
Okukhona aphezulu amanqaku asemgangathweni, indawo ephezulu yentengiso iya kuba kwiziphumo zokukhangela. Iintengiso ezinamaNqaku aphezulu aphezulu zibonakala ngakumbi, okukhokelela kumazinga aphezulu okucofa kunye nokuguqulwa okuphezulu. Ngaphezu koko, UGoogle uvuza ababhali beentengiso abaziingcali ngokuqinisekisa ukuba umgangatho wabo wentengiso uphezulu. Ukwandisa iNqaku lakho loMgangatho akuyi kwandisa kuphela impumelelo yephulo lakho, iya kuthoba neendleko zakho.
Ukuba ungumntu olawulayo, uya kuyithanda i-Adwords. Ikuvumela ukuba uqonde ukuba nini, apho, kagakanani, kwaye uya kubhengeza kubani. Unokujolisa abathengi bakho ngobuchule kwaye uqinisekise ukuba intengiso yakho ibonakala kwiziphumo ezimbalwa zokuqala. Ungalawula kwakhona ukubhida kwaye uhlale uphambi kokhuphiswano lwakho kumlo wokhuphiswano. Ibhidi kumagama angundoqo afanelekileyo ukuze ufumane okona kucofa kakhulu kwaye wandise i-ROI yakho.
Iindleko Ngokuchofoza (CPC) Ibhidi yeyona ndlela ixhaphakileyo yabathengisi ukuba bayisebenzise kumaphulo abo eAdwords. Ngale ndlela, abathengisi babona ukuba baya kuhlawula malini ngokucofa, okanye “cofa”. Oku kuthathwa njengendlela eqhelekileyo yokubhida, kodwa kukho ezinye ezininzi. Funda indlela yokusebenzisa ibhidi yeCPC ukongeza ibhajethi yakho yentengiso. Ngokulandela la macebiso, uya kuba nakho ukwandisa imbuyekezo yakho kutyalo-mali (I-ROI) kwaye wandise umgangatho woguqulo lwakho.
Ukubhida kwi-Adwords yinkqubo enzima kakhulu. Iphulo lakho le-Adwords liphucukile, inkcukacha ezithe vetshe ulungiselelo lwakho lwebhidi lunokubakho. Unokusebenzisa izilungisi zebhidi ukujolisa iindawo ezithile zejografi okanye amaxesha osuku. Ukusebenzisa i-bid modifiers yeyona ndlela ibalaseleyo yokwandisa unqakrazo lwakho ngaphandle kokwaphula ibhanki. Kukho iindlela ezininzi zokwenza isicelo sakho ngokwezifiso, kodwa umgaqo osisiseko kukuseta ibhidi ephezulu yegama elingundoqo ofuna ukujolisa kulo.
Enye yezona metrics zibalulekileyo zokuthengisa kwi-intanethi lixabiso ngokuguqulwa ngalunye. I-CPC ephezulu ithetha amazinga aphezulu okuguqulwa. Ukufumana elona zinga loguqulo, qwalasela inqaku likaGoogle lokuphucula ibhidi yeCPC, elungisa ngokuzenzekelayo isicelo sakho ngokusekelwe kwiziphumo. Oku kuluncedo kakhulu kumagama angundoqo e-niche kwaye kukunceda ukuba wolule ibhajethi yakho ngakumbi. Njenge ye 2016, umndilili weendleko zoguqulo ngalunye $2.68. Nangona kunjalo, kufuneka ukhumbule ukuba ayingomlinganiselo ogqibeleleyo. Kusengumqondiso olungileyo wento omele uyichithe kwi-Adwords.
Iindleko zokuguqulwa kwi-Adwords zixhomekeke kwizinto ezimbalwa ezahlukeneyo, kuquka negama elingundoqo, isicatshulwa sentengiso, kunye nephepha lokufika. Nje, I-CTR ephezulu ibonisa ukuba intengiso yakho ifanelekile kwaye iyasebenza. Sebenzisa iPhepha likaGoogle ukujonga amazinga akho okuguqula. Okukhona kufanelekile intengiso yakho, isezantsi iCPC. Le ndlela, unokulinganisa imbuyekezo kutyalo-mali. Ukusebenzisa le ndlela kuya kukunceda uqonde iindleko zakho zizonke kwaye ubone ukuba ungakwazi ukunciphisa inkcitho yakho.
Olunye uqwalaselo olubalulekileyo lubalo lwabantu. Kuba abantu abaninzi basebenzisa izixhobo eziphathwayo ukukhangela i-intanethi, kufuneka unikeze ngaphezulu kohlahlo lwabiwo-mali lwakho kukhangelo lweselula. Kungenjalo, usengozini yokuchitha imali kwi-traffic engafanelekanga. Kubalulekile ukwenza iintengiso ezibhenela kubasebenzisi beselula ukuze ukwandise inzuzo yakho kwi-Adwords. Ukuba awubazi abantu ojolise kubo, awuyi kukwazi ukuzijolisa ngokufanelekileyo. Kuya kufuneka uqwalasele amanani abantu xa ukhetha amagama angundoqo kwiqela lakho leentengiso.
Unokuseta injongo yephulo ye-akhawunti yakho ye-Adwords ngokusekelwe kwinani lokuguqulwa ofuna ukufezekisa. Le metric ifumaneka lula kwicandelo lamanqaku okuphucula kwideshibhodi yephulo. Unokukhetha kwinani leenketho xa udala injongo yephulo. Ezinye iinketho ziquka ukuguqula abatyeleli, ukwandisa ixabiso lokuguqulwa, ukwandisa unqakrazo lokugqitha, okanye ukwabelana ngombono. Ezi zizonke iinjongo zephulo ezinokwenzeka kwaye ziyakwazi ukulungiswa ngokweemfuno zakho.
Injongo yephulo yenye yezona zinto zibalulekileyo kwimikhankaso yeeNtengiso zikaGoogle. Ikunceda ukuba uchonge ukuba zeziphi iimpawu ozifunayo ukwenza iphulo lakho libe yimpumelelo. Kubalulekile ukulungelelanisa injongo kunye nenjongo yakho ephambili yeshishini. Umzekelo, ukuba ufuna ukwandisa ukuthengisa, kufuneka ubeke injongo yokuqhuba i-traffic website. Ngele ndlela, unokwenza amaphulo akho ukuze ufumane i-ROI oyifunayo. Wakuba uzibekele usukelo, ungaqala ukwenza iphulo lakho.
Unokuseta iibhidi ezahlukeneyo kwiinjongo ezahlukeneyo. Ukuba ufuna ukwandisa iintengiso zakho kutyelelo lwevenkile, Cwangcisa uphawu olubidable kuzo zonke izinto CampaignConversionGoal ezinoluhlu store_ndwendwela. Nje ukuba uyenzile loo nto, ungazinyusela iintengiso zakho kwiintshukumo zoguqulo. Unokuseta udidi lweenjongo kwaye uhlengahlengise iibhidi zabo ngokufanelekileyo. Ukuba ufuna ukuphucula ivenkile yakho ndwendwela amaphulo, seta uphawu olunokuthi lube yinyani kwinjongo nganye.
