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Ukuze uphumelele kwi-Adwords, kufuneka wazi ukuba ngawaphi amagama angundoqo ekufuneka uwasebenzise kunye nendlela yokubhida kuwo. Kweli nqaku, uya kufunda ukuseta iibhidi ngesandla, phanda amagama angundoqo, kwaye ujonge kwakhona iintengiso zakho. Kukho okungakumbi kwisicwangciso segama elingundoqo, ngokunjalo, kubandakanywa nendlela yokuvavanya amagama akho angundoqo kunye nendlela yokufumanisa ukuba yeyiphi efumana awona maxabiso acofayo. Ngethemba, ezi zicwangciso ziya kukunceda ufumane okuninzi kwi-Adwords.
Ukuthengisa injini yokukhangela yinxalenye ebalulekileyo yokuthengisa kwi-intanethi, kwaye umkhankaso wokukhangisa oyimpumelelo uxhomekeke ekukhetheni amagama angundoqo afanelekileyo. Uphando lwegama elingundoqo yinkqubo yokuchonga iimarike ezinenzuzo kunye nenjongo yokukhangela. Amagama angundoqo anika umthengisi idatha yezibalo kubasebenzisi be-intanethi kwaye bancede benze isicwangciso sentengiso. Ukusebenzisa izixhobo ezifana neGoogle AdWords’ umakhi wentengiso, amashishini anokukhetha awona magama abalulekileyo kwintengiso yawo yokuhlawula-ngokuchofoza. Injongo yophando lwegama elingundoqo kukuvelisa impembelelo enamandla kubantu abakhangela ngenkuthalo into omele unikele ngayo.
Isinyathelo sokuqala kuphando lwegama elingundoqo kukuqinisekisa abaphulaphuli ojolise kubo. Nje ukuba uchonge abaphulaphuli bakho, ungaqhubela phambili kumagama angundoqo athile. Ukwenza uphando lwegama elingundoqo, ungasebenzisa izixhobo zamahhala ezifana ne-Google Adwords Keyword Tool okanye izixhobo zophando zegama elingundoqo elihlawulwayo njenge-Ahrefs. Ezi zixhobo zibalaseleyo zokuphanda amagama angundoqo, njengoko zibonelela ngeemetriki nganye nganye. Kufuneka kwakhona wenze uphando oluninzi kangangoko ngaphambi kokuba ukhethe igama elingundoqo okanye ibinzana.
I-Ahrefs sesinye sezona zixhobo zibalaseleyo zophando lwegama eliphambili kubadali bomxholo. Isixhobo salo sophando lwegama elingundoqo lisebenzisa idatha ye-clickstream ukubonelela ngeemetriki zokuchofoza okukodwa. I-Ahrefs inezicwangciso ezine zobhaliso ezahlukeneyo, ngolingo lwasimahla kuMgangatho kunye neLite yezicwangciso zobhaliso. Ngezilingo zasimahla, ungasebenzisa isixhobo iintsuku ezisixhenxe kwaye uhlawule kanye kuphela ngenyanga. Ugcino lwegama elingundoqo lubanzi – iqulathe amagama angundoqo eebhiliyoni ezintlanu ukusuka 200 amazwe.
Uphando lwamagama angundoqo kufuneka lube yinkqubo eqhubekayo, njengamagama aphambili adumileyo namhlanje asenokungabi lolona khetho lubalaseleyo kwishishini lakho. Ukongeza kuphando lwegama elingundoqo, kufuneka kwakhona ibandakanye uphando kwimigaqo yokuthengisa umxholo. Ukwenza uphando, vele uvale amagama angundoqo achaza inkampani yakho kwaye ubone ukuba mangaphi amaxesha abantu abachwetheza loo magama nyanga nganye. Beka iliso kwinani lophendlo kwikota nganye elifumana nyanga nganye kwaye lixabisa malini na ixabiso ngalinye ngonqakrazo ngalunye. Ngophando olwaneleyo, ungabhala umxholo ohambelana nolu phendlo ludumileyo.
Kuya kufuneka uphande ukhuphiswano kwaye uchonge ukuba ngawaphi amagama angundoqo aqhelekileyo ukwandisa amathuba akho okufumana i-traffic ephezulu kunye nokwenza imali. Ukusebenzisa izixhobo zophando zegama elingundoqo kuya kukunceda wenze isigqibo sokuba yeyiphi amagama angundoqo anamandla kwaye akhuphisana kakhulu ukuba wenze imali. Unokusebenzisa izixhobo ezifana ne-Ubersuggest ukubona izibalo zamagama angundoqo, uhlahlo lwabiwo-mali olucetyiswayo, kunye neebhidi ezikhuphisanayo. Nje ukuba uzimisele ukuba ngawaphi amagama angundoqo aya kukwenza imali, kufuneka wenze isigqibo malunga neqhinga legama elingundoqo.
Eyona nto ibalulekileyo ekufuneka uyikhumbule kukukhetha ngononophelo amagama angundoqo ofuna ukuwajolisa. Iphezulu iCPC, ngcono. Kodwa ukuba ufuna ukufezekisa amanqanaba aphezulu kwiinjini zokukhangela, kufuneka ubhide phezulu. UGoogle ujonga ibhidi yakho yeCPC kunye nenqaku lomgangatho wegama eliphambili ojolise kulo. Oku kuthetha ukuba kufuneka ukhethe amagama angundoqo afanelekileyo aya kukunceda ufumane izikhundla eziphezulu. Ukubhida kumagama angundoqo kukuvumela ukuba uchaneke ngakumbi nabaphulaphuli bakho.
Xa uthengisa amagama angundoqo kwi-Adwords, Kuya kufuneka uqwalasele ukuba abaphulaphuli bakho bajonge ntoni. Okukhona abantu befumana iwebhusayithi yakho ngeentengiso zakho, kokukhona uya kufumana itrafikhi eninzi. Khumbula ukuba ayingawo onke amagama angundoqo aya kubangela ukuthengisa. Ukusebenzisa umkhondo woguqulo kuya kukuvumela ukuba ufumane amagama angundoqo anenzuzo kwaye uhlengahlengise ubuninzi beCPC yakho ngokufanelekileyo.. Xa isicwangciso sakho sebhidi yegama elingundoqo sisebenza, iya kukuzisa inzuzo ephezulu. Ukuba uhlahlo lwabiwo-mali lwakho lulinganiselwe, ungasoloko usebenzisa inkonzo efana nePPCexpo ukuvavanya iqhinga lakho lebhidi yegama elingundoqo.
Khumbula ukuba abantu okhuphisana nabo abafuni ukuba ube ngowokuqala kwiphepha leziphumo zikaGoogle. Kuya kufuneka uphinde ucinge ngenzuzo yephulo lakho lentengiso. Ngaba ngokwenene ufuna itrafikhi evela kubathengi abanokuthi bakhangele imveliso yakho? Umzekelo, ukuba intengiso yakho ibonakala ngaphantsi koluhlu lwabo, unokuba utsala ucofa kwezinye iinkampani. Kuphephe ukubhida kwimimiselo yebhrendi yomntu okhuphisana naye ukuba ayijoliswanga lishishini lakho.
Ukubhida okuzenzekelayo akuzibandakanyi iziganeko zamva nje, usasazo lweendaba, iintengiso flash, okanye imozulu. Ukubhida ngesandla kugxile ekusetezeni ibhidi elungileyo ngexesha elifanelekileyo. Ngokuthoba iibhidi zakho xa i-ROAS iphantsi, ungayandisa ingeniso yakho. Nangona kunjalo, ukubhida ngesandla kufuna ukuba wazi malunga nezinto ezahlukeneyo ezinokuchaphazela i-ROAS. Ngesi sizathu, ukuseta iibhidi ngesandla kuluncedo ngaphezu kokuzenzekela.
Nangona le ndlela ithatha ixesha elingakumbi, inika ulawulo lwegranular kwaye iqinisekisa ukuphunyezwa kwangoko kweenguqu. Ibhidi ezenzekelayo ayilunganga kwiiakhawunti ezinkulu, enokuba nzima ukujonga nokulawula. Ngaphezu koko, Iimbono ze-akhawunti yemihla ngemihla zinciphisa abathengisi’ ukukwazi ukubona “umfanekiso omkhulu.” Ukubhida ngesandla kukuvumela ukuba ubeke iliso kwiibhidi zegama elithile elingundoqo.
Ngokungafaniyo nebhidi ezenzekelayo, ukuseta iibhidi ngesandla kwiAdwords zikaGoogle kufuna ukuba uyazi imveliso okanye inkonzo yakho kwaye ube nolwazi oluyimfuneko lokuseta iibhidi zakho.. Nangona kunjalo, Ibhidi ezenzekelayo ayisoloko ilolona khetho lungcono kwamanye amaphulo. Ngelixa uGoogle ekwazi ukwenza ngokuzenzekelayo iibhidi zakho ngokusekelwe kuguqulo, ayisoloko isazi ukuba zeziphi iinguqulelo ezifanelekileyo kwishishini lakho. Ungasebenzisa kwakhona uluhlu lwamagama angundoqo angalunganga ukunciphisa inkunkuma yakho.
Xa ufuna ukwandisa unqakrazo, unokuseta iCPC ngesandla kwiGoogle Adwords. Ungakwazi nokuseta ubuninzi bomda webhidi yeCPC. Kodwa khumbula ukuba le ndlela inokuchaphazela injongo yakho kwaye yenze i-CPC yakho iphakame. Ukuba unohlahlo lwabiwo-mali lwe $100, ukuseta ubuninzi bomlinganiselo wexabiso le CPC $100 inokuba lukhetho olulungileyo. Kule meko, ungaseta ibhidi esezantsi kuba amathuba okuguqulwa aphantsi.
Umgaqo-nkqubo kaGoogle uyakwalela ukuqokelela ulwazi lomntu siqu okanye olunokuchazwa njengamanani ekhadi letyala, iidilesi ze-imeyile, kunye neenombolo zefowuni. Nokuba kunjani ukuhenda ukujolisa kwakhona nge-Adwords inokuba lishishini lakho, kukho iindlela zokuphepha ukuqokelela iinkcukacha zobuqu ngale ndlela. UGoogle uneentlobo ezimbini eziphambili zeentengiso ezijolisa kwakhona, kwaye basebenza ngeendlela ezahlukeneyo kakhulu. Eli nqaku lijonga ezimbini kwezi zicwangciso kwaye lichaza inzuzo nganye.
I-RLSA yindlela enamandla yokufikelela kubasebenzisi abakuluhlu lwakho lokujolisa kwakhona kwaye ubabambe kufutshane noguqulo.. Olu hlobo lokuthengisa kwakhona lunokusebenza ekubambeni abasebenzisi ababonise umdla kwiimveliso kunye neenkonzo zakho kodwa abakaguquki.. Ukusebenzisa i-RLSA kukuvumela ukuba ufikelele kwabo basebenzisi ngelixa ugcina amazinga aphezulu okuguqula. Le ndlela, ungalenza iphulo lakho ngokujolisa uninzi lwabasebenzisi abafanelekileyo.
Amaphulo okujolisa kwakhona anokwenziwa kwiindidi ngeendidi zamaqonga, ukusuka kwiinjini zokukhangela ukuya kwimidiya yoluntu. Ukuba unemveliso ethandwa kakhulu, unokwenza iintengiso zeemveliso ezifanayo kunye nonikezelo olunyanzelisayo. Kuyenzeka ukuseka amaphulo okujolisa kwakhona kwiqonga elingaphezulu kwesinye. Nangona kunjalo, ngempembelelo ephezulu, kungcono ukhethe eyona ndibaniselwano isebenzayo kuzo zombini. Iphulo eliqhutywe kakuhle lokujolisa kwakhona lingaqhuba intengiso entsha kunye nokwandisa inzuzo ngokufikelela 80%.
Ukujoliswa kwakhona nge-Adwords kukuvumela ukuba ubonise iintengiso kwiphepha elityelelwe ngaphambili. Ukuba umsebenzisi ukhangele iphepha lakho lemveliso kwixesha elidlulileyo, UGoogle uzakubonisa iintengiso eziDynamic eziqulathe loo mveliso. Ezo ntengiso ziya kuboniswa kwakhona kwabo batyeleli ukuba batyelela iphepha phakathi kweveki. Kuyafana nakwiintengiso ezibekwe kwiYouTube okanye kwinethiwekhi kaGoogle yokubonisa. Nangona kunjalo, I-Adwords ayilandeli ezi mbono ukuba awuzange uqhagamshelane nabo kwiintsuku ezimbalwa.
Ukuba uyazibuza ukuba ungawafumana njani kwaye wongeze amagama abalulekileyo kwiphulo lakho le-Adwords, kukho iindlela ezimbalwa zokwenza ngayo. Enye indlela elula kukusebenzisa uphendlo lukaGoogle. Faka igama elingundoqo ozama ukujolisa kulo, kwaye uyakubona iitoni zeentengiso ezifanelekileyo zivela. Ukongeza ezi ntengiso kuluhlu lwakho lwamagama angundoqo e-Adwords kuya kukunceda uhlale kude nezo ntengiso kwaye ugcine iakhawunti yakho icocekile..
Ukuba usebenzisa i-arhente yokuthengisa kwi-intanethi, unokufuna ukujolisa kumagama angundoqo angalunganga e-SEO kunye nePPC, I-CRO, okanye uyilo lwePhepha lokuLandisa. Cofa nje i “yongeza amagama angundoqo angakhiyo” iqhosha ecaleni kwemigaqo yophendlo, kwaye ziya kuvela ecaleni kwegama lokukhangela. Oku kuya kukunceda uhlale ufanelekile kwaye ufumane izikhokelo ezijoliswe kuzo kunye neentengiso. Kodwa ungalibali malunga namagama abalulekileyo okhuphisana naye – ezimbalwa zazo zisenokuba ziyafana, ngoko kuya kufuneka ukhethe.
Ukusebenzisa amagama angundoqo angakhiyo ukuvala imibuzo yokukhangela yindlela enamandla yokukhusela ishishini lakho kwiintengiso zikaGoogle ezingenamsebenzi.. Kuya kufuneka kwakhona wongeze amagama angundoqo angalunganga kwinqanaba lephulo. Ezi ziya kuvala imibuzo yokukhangela engasebenziyo kwiphulo lakho kwaye ziya kusebenza njengegama elingundoqo elisisiseko elisisiseko lamaqela eentengiso ezizayo.. Unokuseta amagama angundoqo angalunganga achaza inkampani yakho ngokwemigaqo eqhelekileyo. Unokuzisebenzisa kwakhona ukuvala iintengiso zeemveliso ezithile okanye iindidi, ezifana neevenkile zezihlangu.
Ngendlela efanayo namagama angundoqo afanelekileyo, kufuneka ungeze amagama angundoqo angalunganga kwiphulo lakho le-Adwords ukukhusela i-traffic engafunekiyo. Xa usebenzisa amagama angundoqo angalunganga, kufuneka uphephe amagama aqhelekileyo, njenge “i-ninja air fryer”, eya kutsala kuphela abantu abanomdla kwiimveliso ezithile. Ixesha elithe ngqo, njenge “i-ninja air fryer”, uya kongela imali, kwaye uya kukwazi ukukhuphela ngaphandle iintengiso ezingahambelaniyo neshishini lakho.
