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Xa ulungele ukwenza iphulo lentengiso yenkampani yakho ye-SaaS, usenokuba uyazibuza ukuba ungaqalisa njani. Kukho iinkalo eziliqela ekufuneka ziqwalaselwe, kuquka iindleko, amagama angundoqo, iibhidi, kunye nokulandela uguqulo. Ukuba awuqinisekanga ukuba uqale phi, funda isikhokelo sethu sentshayelelo kwi-Adwords. Oku kuya kukunika ulwazi oluyimfuneko ukuze uqalise kwaye ufumane okuninzi kwiphulo lakho lentengiso. Unokufumana iingcebiso ezixabisekileyo kunye neengcebiso ezivela kwabanye abathengisi be-SaaS.
Ukwandisa ukusebenza kwephulo lakho lokuthengisa, kubalulekile ukulawula iindleko ze-Adwords ngokufanelekileyo. Ungathoba ixabiso leentengiso zakho ngokunyusa umgangatho wakho wamanqaku. Ngokusebenzisa amagama angundoqo angakhiyo, unokunqanda ukujolisa abaphulaphuli abaneendleko eziphezulu kwaye wandise iphulo lakho. Ukongeza ekuthobeni iindleko, ungaphucula ukufaneleka kweentengiso zakho. Ngezantsi kukho iingcebiso ezimbalwa zokwandisa iNqaku lakho loMgangatho:
Jonga iindleko zegama lakho elingundoqo yonke imihla. Ukulandelela iindleko zegama ngalinye elingundoqo kukunceda ugcine uhlahlo lwabiwo-mali lwakho lokuthengisa kunye nokuchonga iindlela. Olu lwazi lubaluleke kakhulu ukuba abakhuphisana nabo bachitha imali eninzi kumagama angundoqo afanayo. Kwakhona, gcina engqondweni ukuba i-CPC inokunyuka kakhulu ukuba ujolise kumagama angundoqo akhuphisanayo. Into ebaluleke kakhulu ukuyikhumbula kukuba iindleko ze-Adwords ziya kuphakama njengoko ukhuphiswano lukhula, ke kuya kufuneka uqwalasele ukukhuphisana kwegama eliphambili olikhethileyo.
Unako kwakhona ukubeka esweni izinga lakho lokuguqulwa, ekuxelela ukuba mangaphi amaxesha isivakashi esenza isenzo esithile. Umzekelo, ukuba umntu ucofa kwintengiso yakho kwaye urhuma kuluhlu lwakho lwe-imeyile, I-AdWords izakwenza ikhowudi ekhethekileyo eya kuthi iiseva zeping zinxulumanise olo lwazi kunye nenani lokucofa kwintengiso.. Yahlula le ndleko iyonke nge 1,000 ukubona iindleko zakho zizonke kwinguquko nganye.
Kukho izinto ezininzi ezichaphazela iindleko ngokucofa, kodwa ngokubanzi, amagama angundoqo abiza kakhulu kwi-AdWords ajongana nezezimali, amashishini alawula iimali ezinkulu, kunye necandelo lezemali. Amagama angundoqo amaxabiso aphezulu kolu didi ngokuqhelekileyo abiza kakhulu kunamanye amagama angundoqo, ke ukuba ujonge ukungena kwicandelo lemfundo okanye uqale iziko lonyango, kufuneka ulindele ukuhlawula iiCPC eziphezulu. Amagama angundoqo anexabiso eliphezulu aquka lawo akwimali nemfundo, ke qiniseka ukuba uyazi kakuhle into oyifumanayo phambi kokuba uqale ukuthengisa.
Iindleko zakho eziphezulu ngokucofa (CPC) yeyona mali iphezulu ocinga ukuba ukucofa kufanelekile, nokuba ayisiyiyo loo nto umthengi wakho oqhelekileyo ahlawulayo. Umzekelo, UGoogle ucebisa ukuba usete ubuninzi beCPC yakho $1. Ukongeza kuloo nto, ungaseta ubuninzi beCPC yakho, isicwangciso esahlukileyo kubuchule bokubhida ngokuzenzekelayo. Ukuba awuzange usebenzise AdWords ngaphambili, lixesha lokuba uqalise.
Ngelixa uphando lwegama elingundoqo yinxalenye ebalulekileyo yokujoliswa kwegama elingundoqo, kufuneka uyihlaziye ngamaxesha athile ukuze uhambisane notshintsho. Oku kungenxa yokuba imikhwa yabaphulaphuli, amashishini, kunye neemarike ekujoliswe kuzo zihlala zitshintsha. Ngelixa uphando lwegama elingundoqo lunokukunceda wenze iintengiso ezifanelekileyo, abakhuphisanayo batshintsha amaqhinga abo ngokunjalo. Amagama angundoqo aqulathe amagama amabini ukuya kwamathathu ngowona kubheja. Nangona kunjalo, khumbula ukuba akukho mpendulo ilungileyo okanye engalunganga. Amagama angundoqo kufuneka ahambelane neshishini lakho kunye nomxholo wentengiso yakho kunye nephepha lokufika.
Nje ukuba ube noluhlu lwamagama angundoqo, ungazama ukusebenzisa isixhobo seSicwangciso segama elingundoqo. Ungathumela ngaphandle amagama angundoqo acetyisiweyo, kodwa yinkqubo edinayo. Ungasebenzisa kwakhona i “Phezulu kwiphepha lokuthengisa” ikholamu ukufumana iibhidi zephepha eliphezulu zembali zamagama akho angundoqo. Esi sixhobo sisebenza kwiNethiwekhi yokuBonisa kaGoogle, ebonisa iintengiso ecaleni komxholo ofanayo. Unokuzama isicwangciso segama elingundoqo ukuze ufumane igama eliphambili. Nje ukuba ufumene igama eliphambili olithandayo, ungayisebenzisa emva koko kwimikhankaso yakho ye-Adwords.
Xa ukhetha igama elingundoqo, gcina engqondweni injongo. Njengokuba, ufuna abantu bacofe iintengiso zakho kuba befuna isisombululo kwingxaki. Nangona kunjalo, oku kusenokungabi njalo xa abantu bekhangela ngaphandle kweenjini zokukhangela, umzekelo. Basenokuba bajonga nje i-Intanethi okanye bafuna imfundo. Ukukhetha ibinzana-umdlalo wegama elingundoqo kukunika olona lawulo lwenkcitho kunye nokujoliswe kuko kubathengi abathile. Ikwaqinisekisa ukuba iintengiso zakho ziya kuvela kuphela kubathengi abakhangela ibinzana elichanekileyo.
Xa ukhetha igama elingundoqo, khumbula ukuba ayingawo onke amagama angundoqo adalwe alinganayo. Nangona abanye banokubonakala behlakaniphile ekuqaleni, ezinye azikho. Ukukhangela “wifi password” ibonisa ukuba abantu bafuna igama lokugqitha le-wifi, hayi imveliso okanye inkonzo ethile. Umzekelo, umntu okhangela ipaswedi yeWiFi kusenokwenzeka ukuba uphuma kwi-wifi yomnye umntu, kwaye awufuni ukuthengisa imveliso yakho kwi-wifi yabo!
Unokuhlengahlengisa iibhidi zakho kwi-Adwords ngokusekelwe kwiziphumo zakho. UGoogle unomsebenzi owakhelwe-ngaphakathi oza kukunceda ubone ukuba yimalini yokubhida kumagama angundoqo athile. Unokusebenzisa esi sixhobo ukuqikelela i-CPC kunye nendawo yexabiso lebhidi eyahlukileyo. Imali oyibhidayo inokuxhomekeka kuhlahlo lwabiwo-mali olubekele umkhankaso wakho wokuthengisa. Uluhlu olungezantsi ngamanye amacebiso okulungelelanisa iibhidi zakho ze-Adwords ukwandisa iziphumo zakho.
Bazi abantu ojolise kubo. Ngokusebenzisa abantu bokuthengisa, ungajolisa ngcono abaphulaphuli bakho ngeAdWords. Njengokuba, ungabona iiyure zabo zokusebenza kunye namaxesha okuhamba. Kwakhona, unokwazi ukuba bachitha ixesha elingakanani emsebenzini okanye ekuphumleni. Ngokwazi ezi zinto, ungalungisa iibhidi zakho ukubonisa iintsingiselo zabaphulaphuli bakho ekujoliswe kubo. Oku kuluncedo ngakumbi ukuba ujolise kubathengi abanokuthi bathenge iimveliso kunye neenkonzo ezinxulumene neshishini elithile.
Chonga iintlobo zeentengiso abasebenzisi abazijongayo. Umzekelo, umsebenzisi okhangela 'Ivenkile yeBhayisekile’ ukusuka kwidesktop yabo inokukhangela indawo ebonakalayo. Nangona kunjalo, umntu okhangela umbuzo ofanayo kwisixhobo sakhe esiphathwayo unokukhangela iindawo zebhayisekile kwi-Intanethi. Abakhangisi abafuna ukufikelela kubakhweli kufuneka bajolise kwizixhobo eziphathwayo endaweni yedesktop okanye ithebhulethi. Uninzi lwabakhweli bakwimowudi yophando kwaye bathanda ukuthenga okokugqibela kwidesktop yabo okanye kwithebhulethi.
Amagama angundoqo agxininise kakhulu kwishishini lakho nakwimveliso, ngoko kuya kufuneka wenze umsebenzi wokuqagela xa useta iibhidi zakho zokuqala, kodwa uya kukwazi ukuzilungelelanisa xa sele unezibalo zakho. Ungalandela isikhokelo sebhidi yegama elingundoqo ukuseta iibhidi zakho zokuqala kwaye uzihlengahlengise kwiiveki ezimbalwa zokuqala emva kokuvula iakhawunti yakho.. Unokuhlengahlengisa iibhidi zakho zegama elingundoqo emva kokumisela uhlahlo lwabiwo-mali kunye nabaphulaphuli ekujoliswe kubo.
Kuxhomekeke kubungakanani bohlahlo lwabiwo-mali lwakho, unokukhetha ukuseta iibhidi zakho ngesandla okanye usebenzise enye yezicwangciso ezizenzekelayo. Kukho ezinye iindlela ezininzi zokwandisa iibhidi zakho kwi-Adwords, kodwa iqhinga leMaxime Conversions lelona lidumileyo. UGoogle usebenzisa ukufunda koomatshini ukwenza iibhidi ngokusekelwe kuhlahlo lwabiwo-mali lwakho lwemihla ngemihla. Nangona kunjalo, kufuneka usebenzise esi sicwangciso kuphela ukuba unohlahlo lwabiwo-mali olukhulu kwaye ufuna ukwenza ngokuzenzekelayo inkqubo yokubeka iibhidi kwi-Adwords.
Ungasebenzisa umkhondo woguqulo lwe-AdWords ukubona ukuba zingaphi iintengiso zakho eziguqukayo. Ngesiqhelo, uya kubona inani lokuguqulwa kwiphepha lakho lokuqinisekisa xa usebenzisa ikhowudi yokuguqula efanayo kwiimveliso ezimbini. Ukuba ithemba licofa kuzo zombini iintengiso ngaphakathi kokugqibela 30 iintsuku, emva koko kufuneka ukwazi ukudlulisa ingeniso efanayo kuzo zombini iikhowudi zokuguqula. Kodwa inani loguqulelo liya kwahluka ngokusekwe kuhlobo lophawu olusebenzisayo.
Uguqulo alubekelwanga bucala kumthengi omnye, ngoko kunokwenzeka ukusebenzisa ixabiso elahlukileyo kumntu ngamnye. Amaxesha amaninzi, la maxabiso asetyenziselwa ukulinganisa i-ROI kwiphulo ngalinye lentengiso. Ungasebenzisa amaxabiso ahlukeneyo kumaxabiso ahlukeneyo kunye neendidi zoguqulo. Ixabiso lokuguqulwa kufuneka lifakwe kwintsimi ehambelanayo. Nangona kunjalo, ungafuna ukusebenzisa ixabiso elinye lokuguqula kuzo zonke iintengiso zakho ukuqinisekisa ukuba unokulinganisa iROI yentengiso nganye..
Xa useka iWebhusayithi okanye uFowunela uguqulo lweSiza, nqakraza kwi Useto oluPhezulu thebhu. Oku kuya kubonisa unqakrazo oluguquliweyo ikholamu. Unokujonga kwakhona idatha yokuguqulwa kumanqanaba amaninzi, kuquka iPhulo, Iqela leentengiso, Intengiso, kunye negama elingundoqo. Ungasebenzisa kwakhona idatha yokulandela umkhondo ukujonga ukuba zeziphi iintlobo zeentengiso ezisebenza kakhulu ukwenza uguqulelo.. Ngokubeka iliso kwiinguqu zakho, uya kuba nomfanekiso ochanekileyo wokusebenza kwentengiso yakho kwaye uyisebenzise njengesikhokelo sokubhala iintengiso zexesha elizayo.
Ukuseta i-AdWords yokuguqula umkhondo kulula. Inyathelo lokuqala kukuseta ikhowudi yakho yokulandelela. Ungachaza uguqulo kwintengiso yakho nganye ngokuyichaza ngokunxulumene nohlobo lomsebenzi owenziwa ngumsebenzisi.. Umzekelo, unokukhetha ukulandelela ukuguqulwa njengokuthunyelwa kwefom yoqhagamshelwano okanye ukukhuphela i-ebook yasimahla. Kwiindawo ze-Ecommerce, ungachaza nayiphi na intengo njengoguqulo. Nje ukuba usete ikhowudi, ungaqala ukulandelela iintengiso zakho.
Ukulandelela ukuguqulwa kuyahluka phakathi kwe-Google Analytics kunye ne-AdWords. I-Google Analytics isebenzisa uphawu lokucofa okokugqibela kunye neekhredithi zenguquko xa i-AdWords yokugqibela icofa. Kwelinye icala, Unikezelo lwe-AdWords luya kutyala uguqulo nokuba unezinye iindlela zokusebenzisana nomsebenzisi ngaphambi kokuba bafike kwiphepha lakho.. Kodwa le ndlela ayinakulunga kwishishini lakho. Kungoko, Kuya kufuneka usebenzise i-AdWords yokuguqula umkhondo ukuba unamajelo amaninzi okuthengisa kwi-intanethi.
