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Kukho iinkalo ezininzi ekufuneka uziqaphele xa usebenzisa i-Adwords. Iindleko ngokucofa, Inqaku lomgangatho, Umdlalo obanzi olungisiweyo, kunye namagama angundoqo angalunganga ngambalwa. Unokufumana indlela efanelekileyo yokubhengeza usebenzisa ezi zicwangciso kweli nqaku. Uyakufumana ezona ndlela zilungileyo zokwandisa iphulo lakho kwaye wenze uninzi lwebhajethi yakho. Funda ukuze ufumane iimfihlo zentengiso kunye ne-Adwords. Imfihlelo yephulo eliyimpumelelo kukulungiselela zombini iindleko kunye nomgangatho.
Adwords’ Inqaku loMgangatho (QS) ngumlinganiselo omisela ukuba iintengiso zakho zifanelekile kwaye zikumgangatho ophezulu kangakanani na. Le nkqubo iyafana ne-algorithms ye-organic ranking kaGoogle. Iintengiso ezine-QS eziphezulu zibaluleke kakhulu kubasebenzisi kwaye zinokuguqulwa. Ngaphezu koko, i-QS ephezulu iya kuthoba iindleko ngokucofa (CPC).
I-QS yakho ibalulekile kuba imisela ukuba uya kuhlawula malini ngegama elingundoqo. Amagama angundoqo ane-QS ephantsi aya kubangela ukusebenza kakubi kunye ne-CTR ephantsi. Iintengiso ezine-QS eziphezulu ziya kufumana ukubekwa okungcono kunye nokusebenza kakuhle kweendleko. Amanqaku asemgangathweni alinganiswa kwisikali esinye ukuya 10. Unokufuna ukunqanda amagama angundoqo angalunganga kumaqela. Kuxhomekeke kwishishini lakho, i-QS yakho ingawela ngaphantsi kweshumi, enokunyusa iindleko zakho.
Inqaku loMgangatho likaGoogle limiselwa kukufaneleka kweentengiso zakho, amagama angundoqo, kunye nephepha lokufika. Ukuba iNqaku loMgangatho liphezulu, intengiso yakho iya kufaneleka kakhulu kwigama elingundoqo. Ngokuchaseneyo, ukuba i-QS yakho iphantsi, usenokungahambelani njengoko ucinga ukuba kunjalo. Yeyona njongo iphambili kaGoogle ukubonelela ngamava angcono kubasebenzisi kwaye ukuba intengiso yakho ayihambelani nomxholo wesiza, uya kuphulukana nabathengi abanokubakho.
Ukuphucula i-QS yakho, Kufuneka uqinisekise ukuba iintengiso zakho zihambelana nenjongo yokukhangela yabasebenzisi bakho. Oko kuthetha ukuba amagama akho aphambili kufuneka anxibelelane ngokusondeleyo noko bakufunayo. Ngokufanayo, ikopi yesibhengezo kufuneka itsaleleke kodwa ingaphambuki kumxholo. Ukwengeza, kufuneka ijikelezwe ngamagama okukhangela afanelekileyo kunye nesicatshulwa esinxulumeneyo. Oku kuqinisekisa ukuba ikopi yakho yentengiso iya kuboniswa kowona kukhanya kulungileyo.
Amaqokobhe enathi, Inqaku lomgangatho lisalathiso sokuba zibaluleke kangakanani iintengiso zakho kunye nokuba zisebenza kangakanani na. Inqaku lomgangatho libalwa ngokusekelwe kwibhidi yeCPC oyimisile. Amanqaku aphezulu abonisa ukuba intengiso yakho isebenza kakuhle kwaye iguqula iindwendwe. Nangona kunjalo, kubalulekile ukugcina engqondweni ukuba i-QS ephezulu iya kuthoba iindleko zakho ngokuchofoza (CPC) kwaye wandise isixa soguqulo olufumanayo.
Umdlalo obanzi kwi-Adwords ingaba yinto embi. Iintengiso zinokuboniswa kubantu abakhangela amagama angahambelaniyo, abarhwebi ababiza imali abangenayo kwaye ibalahlekisele kwabanye abathengisi. Unokusebenzisa umdlalo obanzi olungisiweyo ukunqanda iingxaki ezinjalo, kodwa kufuneka uyisebenzise “kwi” okanye “plus” Sayina igama lakho lophendlo. Yiyo i, ungakhuphela ngaphandle amagama afana nobomvu, pink, kunye nobukhulu, kodwa awukwazi ukongeza kwii-negatives zakho.
Umdlalo obanzi olungisiweyo ngumhlaba ophakathi phakathi kongqamaniso olubanzi kunye namabinzana. Olu khetho likuvumela ukuba ujolise kubaphulaphuli abaninzi kunye nemali encinci yemali. Umdlalo obanzi olungisiweyo utshixa amagama ngamnye ngaphakathi kwebinzana eliphambili usebenzisa i “+” ipharamitha. Ixelela uGoogle ukuba umbuzo wokukhangela kufuneka uqulathe elo gama. Ukuba awubandakanyi igama “plus” kwigama lophendlo lwakho, intengiso yakho iya kuboniswa kumntu wonke.
Umdlalo obanzi oguqulweyo kwi-Adwords ikuvumela ukuba ukhethe igama elichanekileyo elibangela isikhangiso sakho. Ukuba ufuna ukufikelela kubantu abaninzi kangangoko, sebenzisa umdlalo obanzi. Unako kwakhona ukubandakanya ezahlukeneyo ezahlukeneyo kunye nezithethantonye. Olu hlobo lomdlalo likuvumela ukuba ubonise iiyantlukwano zentengiso eziyelelene kumbuzo wokukhangela. Unokusebenzisa indibaniselwano yomdlalo obanzi kunye nezilungisi ukujolisa kubaphulaphuli abaninzi kwaye unciphise ugxininiso lwakho.
Nje, ulungelelwaniso olubanzi olulungisiweyo lukhetho olungcono xa kuziwa ekujoliseni amagama athile ophendlo. Iimatshisi ezibanzi ezilungisiweyo zingcono kwiimarike ezincinci kuba bambalwa abakhuphisana nabo. Banokujolisa amagama athile angundoqo anemiqulu ephantsi yokukhangela. Aba bantu kunokwenzeka ukuba bathenge into efanelekileyo kubo. Xa kuthelekiswa nomdlalo obanzi, ulungelelwaniso olubanzi olulungisiweyo luthande ukuba nesantya esiphezulu soguqulo. Umdlalo obanzi olungisiweyo kwi-Adwords unokujolisa kwiimarike ze-niche.
Ukongeza amagama angundoqo angalunganga kwiphulo lakho le-Adwords liya kugcina iwebhusayithi yakho ikhululekile kwi-traffic engafunekiyo. La magama angundoqo anokongezwa kumanqanaba ahlukeneyo, ukusuka kulo lonke iphulo ukuya kwiqela ngalinye leentengiso. Nangona kunjalo, Ukongeza amagama angundoqo angalunganga kwinqanaba elingalunganga kunokonakalisa iphulo lakho kwaye kubangele ukuvela kwetrafikhi engafunwayo kwiwebhusayithi yakho.. Kuba la magama angundoqo ehambelana ngqo, qiniseka ukuba ukhetha umgangatho ochanekileyo phambi kokuzongeza. Ngezantsi kukho iingcebiso zokukunceda ukuba usebenzise ngokufanelekileyo amagama angundoqo angalunganga kwiphulo lakho le-Adwords.
Isinyathelo sokuqala kukwenza uluhlu lwamagama angundoqo angalunganga kwimikhankaso yakho ye-Adwords. Unokwenza olu luhlu kubaxhasi abohlukeneyo ngaphakathi kokuthe nkqo okufanayo. Ukwenza uluhlu, cofa i icon yesixhobo kwikona ephezulu ngasekunene yeAdwords UI kwaye emva koko ukhethe “Ithala leencwadi ekwabelwana ngalo.” Ungaluchaza uluhlu ngendlela onqwenela ngayo. Wakuba ulufumene uluhlu lwakho, Yibize amagama angundoqo angalunganga kwaye uqinisekise ukuba uhlobo lomdlalo luchanekile.
Isinyathelo esilandelayo kukongeza amagama akho abalulekileyo kwimikhankaso yakho ye-Adwords. Ngokudibanisa la magama angundoqo, ungaqiniseka ukuba iintengiso zakho ziboniswa kubantu abanokuba nomdla kwiimveliso okanye iinkonzo zakho. Ngelixa ukongeza amagama angundoqo angalunganga kuya kukunceda ulawule inkcitho yakho yentengiso, baya kukunceda ukuba ulungelelanise itrafikhi yakho ngokususa inkcitho yamaphulo entengiso. Kukho iindlela ezininzi ezahlukeneyo zokusebenzisa amagama angundoqo angalunganga kwiphulo lakho, kodwa esi sifundo siya kukufundisa eyona ndlela isebenzayo.
Elinye icebiso elibalulekileyo ekufuneka ulikhumbule xa usenza amagama angundoqo angalunganga kumaphulo akho kukongeza amagama angalunganga kunye nokwahluka kwesininzi. Upelo olugwenxa luxhaphakile kwimibuzo yokukhangela, kwaye ngokongeza iinguqulelo ezininzi, uya kuqinisekisa ukuba uluhlu lwamagama angundoqo angalunganga lubanzi kangangoko kunokwenzeka. Ngokudibanisa la magama angundoqo angalunganga, ungathintela ngempumelelo iintengiso ekuveleni amabinzana athile kunye nemigaqo. Kukho ezinye iindlela zokwenza amagama angundoqo angalunganga kwiphulo lakho. Unokubandakanya la magama angundoqo angalunganga kumaqela eentengiso kunye namaphulo, njengokusebenzisa ibinzana lokuhambelana kakubi kunye nokuzongeza kwiphulo lakho lentengiso.
Xa ucwangcisa amagama angundoqo angalunganga, kufuneka wenze njalo kwinqanaba lephulo. La magama angundoqo aya kuvala iintengiso ekuboniseni imibuzo yokukhangela engahambelani neemveliso zakho. Umzekelo, ukuba uthengisa izicathulo zezemidlalo, kunokuba ngcono ukusebenzisa amagama angundoqo angalunganga kwinqanaba lephulo. Nangona kunjalo, le ndlela ayifanelekanga kubo bonke abathengisi. Qinisekisa ukuphanda amagama angundoqo kwishishini lakho ngaphambi kokuseta amagama angundoqo angalunganga kwi-Adwords.
