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Kukho inani lamanyathelo kulawulo lwe-Adwords. Oku kuquka ukumisela amagama angundoqo, ibhidi, kunye nokuthengisa kwakhona. Ukusebenzisa iqela lokuthengisa le-Adwords elifanelekileyo linokukunceda ukuba ufumane uninzi kwiphulo lakho. Funda indlela yokuqalisa namhlanje! Nazi iindawo ezimbalwa ezibalulekileyo ekufuneka ziqwalaselwe. Ndinomdla ekusebenzisaneni neqela lentengiso ye-PPC eqinisekisiweyo? Jonga eli nqaku iingcebiso kunye namaqhinga. Uya kuvuya ngokuba wenzile!
Hlawula ngonqakrazo ngalunye (PPC) Intengiso luhlobo lwentengiso olukuvumela ukuba ubonise iintengiso zakho ngokuthe ngqo kubantu abakhangela imveliso okanye inkonzo yakho.. Intengiso ye-PPC iyasebenza kakhulu ukuba unokujolisa abantu abajonge into oyinikezelayo. Nangona kunjalo, kufuneka uqaphele ukuba ingabiza. Nazi iingcebiso ezimbalwa zokwenza uninzi lwephulo lakho lentengiso ye-PPC:
Zibekele uqingqo-mali. Abanini bamashishini abaninzi baqala ngesixa esithile sokuchitha kwintlawulo ngokucofa intengiso, kodwa njengoko amanani eqokelelana, ungalungisa isixa. A $200 ukuthenga kunokufuna ukucofa kabini kuphela, ngelixa a $2 nqakraza kunokubangela i $20 intengiso. Intengiso ye-PPC igxile kumagama angundoqo kunye nabaphulaphuli – amagama okanye amabinzana abantu abawakhangelayo – ukumisela ukuba zisebenza kangakanani iintengiso zakho. Ukuba uzama ukufikelela inani elikhulu labantu, cinga ukusebenzisa amagama angundoqo angakhiyo ukunqanda iintengiso zakho ekubeni zibandakanywe kwiziphumo zokhangelo.
Ukuba awuqinisekanga malunga nokuba loluphi uhlobo lwentengiso onokuthi ulusebenzise, ungaqala encinci kwaye uvavanye amagama angundoqo ahlukeneyo kunye nemikhankaso de ufumane eyona nto ifanelekileyo kwishishini lakho. I-PPC ikuvumela ukuba uzame amagama angundoqo ahlukeneyo kunye nemikhankaso de ufumane indlela yokuvelisa ingeniso. Kukwakho neenkqubo ezininzi zePPC zasimahla kunye nexabiso eliphantsi, ngoko unokuvavanya iinketho ezahlukeneyo phambi kokuba utyale imali eninzi. Kodwa eyona nto iphambili kukuqinisekisa ukuba usebenzisa uhlobo olululo lwentengiso yePPC ukufikelela kubantu abaninzi..
Xa ujolise kubaphulaphuli abafanelekileyo ngeAdwords, kubalulekile ukujonga ngaphaya kwamagama aqhelekileyo abaphulaphuli bakho abaya kuyikhangela. Ukungabandakanyi amagama afana nalawo enziwe afana nalawo aveliswe ngabenzi kunokuphelisa abanye abathengi abanokuba ngabathengi kwifenitshala yakho yokuthengisa. Kunoko, bhala umxholo onceda ukukhokela abathengi abanokubakho kulo lonke uhambo lomthengi. Isenokubeka isiseko sobudlelwane bexesha elide. Nazi ezinye iingcebiso zokukunceda ufumane amagama angundoqo afanelekileyo kwiphulo lakho.
Ekuqaleni, Kuya kufuneka wazi ukuba uwahlula njani amagama akho angundoqo. Indlela elungileyo yokwenza oku kukwenza iqela lamagama angundoqo anxulumeneyo abe ngamaqela ahlukeneyo. Ngokwenza oku, ungabhala iintengiso ekujoliswe kuzo kumagama angundoqo amaninzi kanye. Oku kuya kukunceda ugcine ulwakhiwo lwe-akhawunti olucwangcisiweyo kwaye uluqale kuManqaku oMgangatho ophezulu. Ukuqala, khetha ibinzana legama elingundoqo elichaza ngcono imveliso okanye inkonzo yakho. Le ndlela, uya kuba nakho ukufikelela kwithemba eliqinisekisiweyo kamva kwi-funnel yokuthenga.
Musa ukusebenzisa amagama angundoqo omnye. Bakholisa ukuba generic kakhulu. Amabinzana amade, njenge “ukuhanjiswa kwebhokisi yemifuno ephilayo,” zijoliswe ngakumbi. La mabinzana atsala abathengi abafanelekileyo. Ukusebenzisa amagama angundoqo ngabanye kunokuba luncedo kangako, ngakumbi ukuba abathengi bakho basebenzisa amagama ahlukeneyo kwimveliso okanye inkonzo yakho. Kuya kufuneka udwelise ukwahluka kwamagama akho angundoqo, kubandakanywa nemigaqo yencoko, ezinye iindlela zopelo, iinguqulelo ezininzi, kunye nopelo olugwenxa oluqhelekileyo.
Isinyathelo sokuqala sokubhida kwi-Adwords kukhetha ikopi yakho yentengiso kunye nomyalezo. Ezi zinto zintathu zinefuthe ekubekweni kweentengiso zakho kwiphepha leziphumo zophendlo lukaGoogle. Iindleko ngokucofa (CPC) indlela yeyona ndlela ilungileyo yokuqhubela abathengi abathile ekujoliswe kubo, kodwa ayisebenzi kangako kwiiwebhusayithi ezinemithamo ephezulu yetrafikhi yemihla ngemihla. Ibhidi yeCPM yenye indlela, kodwa isetyenziswa kuphela kwiDisplay Network. Iintengiso ze-CPM zivela rhoqo kwiiwebhusayithi ezinxulumeneyo apho iintengiso ze-AdSense ziboniswa khona.
UGoogle unikezela ngeendlela ezininzi zokulungisa iibhidi zakho. Enye indlela yokwenza uhlengahlengiso lwebhidi kukulungelelanisa ngesandla igama ngalinye elingundoqo. Isixa osibekele igama elingundoqo ngalinye aliyi kuchaphazela uhlahlo lwabiwo-mali olupheleleyo. UGoogle uza kukwazisa ukuba yimalini onokuyichitha kwiqela ngalinye lentengiso, kodwa imali ixhomekeke kuwe ngokupheleleyo. Kukho iindidi ezimbini zohlengahlengiso lwegama elingundoqo – i-manual kunye ne-automation. Injongo kukwenza intengiso yakho ibonakale kwiziphumo zophando ngexabiso eliphantsi ngokucofa.
Enye indlela yokuthoba iibhidi zakho kukunyusa umgangatho wakho wamanqaku. Amanqaku asemgangathweni luhlelo lokusebenza kwentengiso yakho. Olu kulinganisa alusetyenziswanga kwinkqubo yefandesi, kodwa iyanceda ukumisela amathuba akho okuba avele phezulu kuluhlu. Inkqubo yefandesi ye-Adwords kaGoogle yindlela efanelekileyo yokugweba ukubekwa kwentengiso yakho kwixesha elizayo kwaye ayivumeli abakhangisi ukuba “thenga” indlela yabo ukuya phezulu. UGoogle usebenzisa ubuninzi bemetric yeCPC ukulawula isixa semali oyibhatalayo ngocofa ngalunye.
Ukuthengisa kwakhona lukhetho olulungileyo kubathengisi abafuna ukufikelela kubantu abaninzi ngomyalezo wabo. Ngokuphinda ukuthengiswa, iintengiso zakho ziya kuboniswa kwiisayithi abathengi bakho abasanda kuzindwendwela. Kodwa, qaphela ukuba zinokuvela kwiindawo ezingahambelani neshishini lakho. Oku kuthetha ukuba kufuneka ubeke ukukhutshwa kwendawo ukuze ugweme ukubonakaliswa okugqithisileyo okanye amabango okungena. Kodwa yintoni ukuthengisa kwakhona?
Ukuthengisa kwakhona ligama elisetyenziswa kwintengiso ye-intanethi, kwaye ibhekisa kwiintengiso ezijolise kubantu abasele benomdla kwiimveliso kunye neenkonzo onokuzinikezela. Ezi ntengiso zithunyelwa kubantu abafanayo kwakhona, kwaye abathengi abafanayo banokucofa kwakhona kubo. Ukuthengisa kwakhona kusebenza kakuhle nge-Facebook, Adwords, kunye nezinye iindlela zentengiso kwi-intanethi. Nokuba yeyiphi imodeli yeshishini lakho, Kuya kufuneka ucinge ngokusebenzisa ezi ndlela ukufikelela kubantu abanokuthi babe ngabathengi bakho.
Umdlalo ochanekileyo kwi-AdWords uvumela abakhangisi ukuba bathintele ukwahluka kwamagama abo angundoqo ngaphambi kokuba bacofe. Ikwakwenza ukuba ubone ukuba zingaphi izinqakrazo ozenzayo ngamagama ahlukeneyo okukhangela. Amaqokobhe enathi, ihambelana namagama ophendlo lwakho kunye namagama angundoqo afanelekileyo. Ukuba ungumthengisi, oku kuthetha ukuba okukhona ucacisa ngakumbi ngegama lakho elingundoqo, ngcono. Kodwa zeziphi iingenelo zomdlalo ochanekileyo kwi-AdWords?
Amagama angundoqo ongqamaniso aye akhawulelwa kwimidlalo efana ncam nombuzo wokukhangela, nto leyo eyanyanzela abathengisi ukuba bakhe uluhlu lwamagama angundoqo anemisila emide kakhulu. Kule minyaka yangoku, nangona kunjalo, UGoogle usulungekile i-algorithm ukuze athathele ingqalelo ulandelelwano lwamagama, ezahlukeneyo ezahlukeneyo, ii-accents, kunye neemvakalelo. Ngamanye amazwi, Amagama angundoqo omdlalo achanekileyo ngoku achaneke ngakumbi kunangaphambili. Kodwa basekude nemfezeko. Amagama angundoqo omdlalo asenokuba luncedo ukuba ujolise kubaphulaphuli be-niche.
Umdlalo ochanekileyo kwi-Adwords ikuvumela ukuba unciphise imibuzo yokukhangela ukujolisa ngokuchanekileyo. Ngelixa oku kunciphisa itrafikhi, I-traffic yomdlalo ochanekileyo inezinga eliphezulu lokuguqulwa. Ukongeza, kuba amagama angundoqo omdlalo abaluleke kakhulu, baphucula ngokungangqalanga inqaku lakho loMgangatho. Oku kuluncedo ngakumbi kubathengisi be-intanethi. Ngoko, ngelixa ingeyona ndlela ilungileyo yokwandisa ibhajethi yakho yentengiso, isafanelekile. Ngoko, qalisa namhlanje!
Xa kuziwa ekuveliseni itrafikhi, amagama angundoqo angalunganga kwi-Adwords abaluleke kakhulu njengamagama angundoqo aqhelekileyo. Kwi-SEO, abantu baya kukhetha amagama angundoqo abafuna ukuvela ngawo, ngelixa engabonakali ngokwemiqathango efanayo. Ngokusebenzisa amagama angundoqo angalunganga kwi-Adwords, uya kuvala iintengiso ekubonisweni kwimiba yophendlo ezingahambelaniyo nephulo lakho. La magama angundoqo angavelisa iziphumo ezilungileyo, ngoko kufuneka uqiniseke ukuba uzisebenzisa ngokufanelekileyo.
Unako kwakhona ukubhloka imigaqo engayi kuguqulwa ibe ngabathengi. Njengokuba, ukuba ubhengeza i-Ninja air fryer, musa ukusebenzisa igama “ifryer yomoya” kwiintengiso zakho. Kunoko, sebenzisa amagama afana “ifryer yomoya” okanye “i-ninja air fryer” endaweni yoko. Ngelixa imigaqo eqhelekileyo isaqhuba itrafikhi, uya konga imali ukuba unokuziphepha ngokupheleleyo. Xa usebenzisa amagama angundoqo angalunganga, qiniseka ukuba uzisebenzisa kuphela kumaqela entengiso okanye amaphulo onawo.
Amagama angundoqo angalunganga anokuba yiyo nantoni na ukusuka kumagama abantu abadumileyo ukuya kumagama athile kakhulu. Umzekelo, ibinzana elibi elihambelana negama elingundoqo linokuthintela iintengiso ekuveleni kukhangelo oluqulathe amagama okanye amabinzana athe ngqo. Kuyanceda ukuba ishishini lakho lithengisa iikawusi ezizintsha nezisebenzayo kwezemidlalo. Ungafuna ukuseta amagama angundoqo omdlalo angalunganga kwiikawusi zoxinzelelo, umzekelo. Ungaphinda usete amagama angundoqo omataniso angalunganga ukuthintela iintengiso ekuboniseni amagama athile ophendlo.
