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Kukho iindlela ezintathu zokusebenzisa i-Adwords kwishishini lakho le-SaaS. Ezi ndlela zibizwa ngokuba yiNdleko ngokucofa (CPC) intengiso, Uphando lwamagama angundoqo, kunye nebhidi. Ukuba ufuna ukubona iziphumo ezikhawulezayo, kufuneka uqinisekise ukuba uhlawulela umgangatho wetrafikhi. Ukusebenzisa le ndlela kuya kuqinisekisa ukuba uhlawulela unqakrazo oluya kuguqulwa lube lukhokelo. Ukuze uqalise, kufuneka uqokelele ulwazi oluninzi kangangoko. Eli nqaku liza kuchaza ukubaluleka kophando lwegama elingundoqo kunye nendlela yokwandisa ibhidi yakho.
Iindleko ngokucofa okanye iCPC lixabiso elihlawulwa ngabathengisi ngalo lonke ixesha umntu ecofa intengiso yakhe. Ii-CPC zikholisa ukuba phezulu kumashishini anamazinga aphezulu okuguqulwa kunye nabathengisi abakhuphisanayo. Ngelixa kukho iindlela zokuthoba iCPC yakho, akukho ndlela iqinisekileyo yokunciphisa ngokupheleleyo. Nazi ezinye izinto ekufuneka uzigcine engqondweni xa ulungiselela ii-CPCs zakho. Ekuqaleni, qwalasela indlela efanelekileyo ngayo indawo yakho kwimarike ekujoliswe kuyo. Ukuba iwebhusayithi yakho ayihambelani nabaphulaphuli ojolise kubo, iCPC yakho inokuba phezulu kakhulu.
Isibini, uqonde umahluko phakathi kwexabiso elithe tyaba kunye nexabiso elisekelwe kwixabiso lokucofa. I-CPC enezinga elicaba kulula ukuyilandela kune-CPC esekwe kwibhidi. Ii-CPC ezisekelwe kwiibhidi azibizi kakhulu, kodwa abakajoliswanga kangako. Ngaphezu koko, abathengisi kufuneka baqwalasele ixabiso elinokubakho lokucofa kumthombo onikiweyo. I-CPC ephezulu ayinakuguqulela kwingeniso ephezulu.
I-invoyisi ye-CPC nayo inomngcipheko wokusetyenziswa gwenxa. Abasebenzisi banokucofa kwiintengiso ngempazamo. Oku kunokubiza umthengisi isixa esibalulekileyo semali. Nangona kunjalo, UGoogle uzama ukucutha ukusetyenziswa kakubi ngokungahlawulisi ucofa olungasebenziyo. Nangona kungenakwenzeka ukulawula unqakrazo ngalunye, ungathethathethana ngexabiso eliphantsi. Ngethuba nje uzimisele ukusayina isivumelwano sexesha elide kunye nomshicileli, ungadla ngokuthethathethana ngexabiso eliphantsi.
Kwihlabathi lentengiso ehlawulwayo, ixabiso lentengiso ngumba obalulekileyo. Ngexabiso elifanelekileyo ngokucofa, ungayandisa imbuyekezo yakho kwinkcitho yentengiso. Iintengiso zeCPC sisixhobo esinamandla kumashishini amaninzi, ngoko ukuqonda ukuba uhlawula malini ngokuchofoza kunokuphucula ukuthengisa kwakho. Kwaye okoko nje usazi ukuba abaphulaphuli bakho bajonge ntoni, iyakusebenzela. Yiyo loo nto kubaluleke kakhulu ukuba wazi ngeCPC yakho.
Injini yokukhangela yokusebenzela (SEO) ubugcisa bokukhetha amagama angundoqo afanelekileyo kunye nezihloko zomxholo ukubeka kwi-SERPs. Xa yenziwe ngokuchanekileyo, uphando oluchanekileyo lwegama elingundoqo lunceda ukunyusa i-traffic ye-organic kunye nokwazisa nge-brand. Uphando lwegama elingundoqo yinkqubo ekhethekileyo eyenziwa ngabathengisi ukuchonga ukuba yeyiphi ibinzana kunye namagama abasebenzisi abanokuthi bakhangele. Emva kokuba unamagama angundoqo afanelekileyo, unokubeka phambili isicwangciso sakho kwaye wenze umxholo ojolise kwaba basebenzisi. Uphando lwegama elingundoqo lunceda ukuphucula umgangatho wendawo yakho kwiinjini zokukhangela, nto leyo eya kuqhuba itrafikhi ekujoliswe kuyo.
Phambi kokuqalisa iphulo, uphando lwegama elingundoqo lubalulekile. Ngokuchonga amagama angundoqo anenzuzo kunye nenjongo yokukhangela, unokucwangcisa eyona mikhankaso yentengiso ingcono. Ngelixa ukhetha amagama angundoqo kunye namaqela eentengiso, qwalasela iinjongo zakho kunye nohlahlo lwabiwo-mali lwakho. Unokunciphisa ugxininiso lwakho kwaye ugcine imali ngokujolisa kuphela amagama angundoqo afanelekileyo. Khumbula, ufuna ukwenza uluvo oluhlala luhleli kubantu abajonga ngenkuthalo imveliso okanye inkonzo yakho. Kungcono ukusebenzisa ngaphezu kwegama elinye elingundoqo, nangona.
Kukho iindlela ezininzi zokwenza uphando lwegama elingundoqo. Injongo ephambili kukuthatha ingcamango kwaye uchonge awona magama angundoqo. La magama angundoqo abekwe ngokulandelelana kwexabiso lawo kunye namandla okuvelisa i-traffic. Nje ukuba uyenzile le nto, ungadlulela kwinyathelo elilandelayo – umxholo wokubhala obonelela ngexabiso kwiindwendwe. Kufuneka usoloko ubhala ngendlela ofuna ukubhalwa ngayo. Emveni kwakho konke, abaphulaphuli bakho ojolise kubo kusenokwenzeka ukuba babe nemibuzo efanayo kwabo ubhekisa kubo.
Ngelixa uphando lwegama elingundoqo le-Adwords liyinxalenye ebalulekileyo yaso nasiphi na isicwangciso sokuthengisa, ikwangumba obalulekileyo wephulo eliyimpumelelo. Ukuba uphando lwakho alwenziwanga kakuhle, uya kugqiba ukuchitha imali eninzi kwi-PPC kwaye uphoswe kwiintengiso. Kodwa kubalulekile ukugcina engqondweni ukuba uphando lwegama elingundoqo luthatha ixesha kunye nomzamo. Ukuba yenziwe ngokuchanekileyo, uya kuba nephulo lentengiso eliya kuba yimpumelelo!
Kukho iingcebiso ezimbalwa omele uzigcine engqondweni xa ubhida kwi-Adwords. Eyokuqala kukugcina ibhajethi yakho ikuPS200 ngenyanga. Nangona kunjalo, le mali ingahluka ngokuxhomekeka kwi-niche yakho kunye nomthamo we-traffic website oyilindele ngenyanga. Nje ukuba ugqibe uhlahlo lwabiwo-mali lwakho lwenyanga, yahlule ngamashumi amathathu ukuze ufumane umbono wohlahlo lwabiwo-mali lwakho lwemihla ngemihla. Nje ukuba usete ibhajethi yakho yemihla ngemihla, inyathelo elilandelayo kukugqiba ukuba yimalini ekufuneka uyibhide ngosuku ngalunye. Inkqubo yebhidi kaGoogle isebenza ngokulawula ezona bhidi ziphezulu neziphantsi kusetyenziswa ubuninzi bemetric yeCPC. Ukuba awuqinisekanga malunga neendleko ezifanelekileyo ngokucofa kwishishini lakho, sebenzisa isixhobo sokubikezela i-Adwords.
Ngelixa ukubhida kwi-Adwords kunokubonakala ngathi ngumbono olungileyo, kukho izinto ezingeloncedo kakhulu ekukhuphisaneni neenkampani ezinkulu. Ukuba uneshishini elincinci, Ibhajethi yakho yentengiso ayiphantse ibe nkulu njengeyenkampani yesizwe, ngoko ungalindeli ukuba ube nohlahlo lwabiwo-mali olufanayo ukuze ukhuphisane nabo. Nokuba unako ukuthenga ibhidi ephezulu, amathuba akho okufumana imbuyekezo kutyalo-mali (I-ROI) ukusuka kwiphulo lakho le-Adwords liphantsi.
Ukuba abantu okhuphisana nabo basebenzisa igama lebrand yakho kwiintengiso zabo, qiniseka ukuba usebenzisa ikopi yentengiso eyahlukileyo. Ukuba ubhida ngokwemiqathango yokhuphiswano lwakho, usemngciphekweni wokuvalwa kuGoogle. Isizathu silula: abantu okhuphisana nabo banokubhida ngokwemiqathango yakho, nto leyo eya kubangela ukuba amanqaku asezantsi akumgangatho kunye neendleko-ngokucofa. Ukongeza, ukuba umntu okhuphisana naye ubhida ngokwemiqathango yakho, unokuba uchitha imali yakho kwiqela lekopi yentengiso engenanto yakwenza negama lebhrendi yakho.
Amanqaku asemgangathweni kwi-Adwords yinto ebalulekileyo xa kuziwa ekufumaneni indawo engcono kakhulu yeentengiso zakho. Kubalulekile ukubeka iliso kwiNqaku lakho loMgangatho kwaye uguqule iintengiso zakho ngokufanelekileyo. Ukuba uqaphela ukuba iCTR yakho iphantsi kakhulu, emva koko kufuneka unqumame iintengiso zakho kwaye utshintshe amagama angundoqo kwenye into. Amanqaku akho oMgangatho aya kubonisa imizamo yakho ekuhambeni kwexesha, ngoko ke kufuneka wenze konke onako ukuwandisa. Nangona kunjalo, iNqaku loMgangatho kwi-Adwords ayikho isayensi. Inokuhlolwa ngokuchanekileyo kuphela xa une-traffic eyaneleyo kunye nedatha ukugqiba ukuba yintoni umgangatho womgangatho kufuneka ube.
Amanqaku asemgangathweni kwi-Adwords anqunywe zizinto ezintathu: ireyithi yokucofa, ukusebenza kwentengiso, kunye nempumelelo yephulo. Ireyithi yokucofa ihambelana ngokuthe ngqo nenqaku lakho lomgangatho, ngoko ke ukuphucula umgangatho wakho wamanqaku kunokuphucula ukusebenza kwentengiso yakho. Iintengiso ezisebenza kakubi ziya kuchitha uhlahlo lwabiwo-mali lwakho kwaye zingahambelani nabaphulaphuli ojolise kubo. Amanqaku akumgangatho ophezulu sisiseko sephulo eliyimpumelelo le-AdWords.
Amaqela egama elingundoqo anokuba banzi kakhulu kwintengiso yakho, ebangela ukuba ingahoywa ziindwendwe. Sebenzisa amagama angundoqo ekujoliswe kuwo kwiphulo lakho lentengiso. Amanqaku aphezulu oMgangatho aya kuthetha ukuba iintengiso zakho ziya kufumana ingqalelo engakumbi kwaye zifaneleke ngakumbi kwinjongo yokukhangela abaphulaphuli. Kwakhona, cinga ngokusebenzisa amaphepha okumisa anemifanekiso yabantu abadala. Uvavanyo lubalulekile, kunye nokudala iintengiso ezininzi ezahlukeneyo kuya kukunceda ukuba ukhulise amava akho ephepha lokufika.
Ukuphucula umgangatho wakho wamanqaku, kufuneka udale indibaniselwano elungileyo yamagama angundoqo kunye neentengiso. Amagama angundoqo angasebenzi kakuhle kufuneka abhekiswe kwiphepha lokufika elisemgangathweni okanye aya kuthotywa. Ngokwenza oku, ungaphucula umgangatho wakho wamanqaku kwaye ufumane ixabiso eliphantsi-ngonqakrazo ngalunye (CPC).
Usenokuba uqhelene nesakhono sokuphinda sijongise kuGoogle, kodwa awuqinisekanga ukuba yintoni kanye kanye. I-Adwords retargeting ikuvumela ukuba ufikelele kubasebenzisi kwezinye iiwebhusayithi kunye namaqonga. Ikwakuvumela ukuba ubeke imigaqo yokuba ubongeza bani kubaphulaphuli bakho. Ngokwahlula iindwendwe kwindawo yakho, ungajolisa kwimizamo yakho yokuthengisa kwakhona. Okukhona uchaneke ngakumbi malunga nokuba ngubani obona iintengiso zakho, kokukhona ukubuyisela kwakho ukubuyisela kuya kusebenza ngakumbi.
Zininzi izibonelelo zokuphinda uqalise ngeAdwords, kwaye enye yezona zinto zisebenzayo kukukwazi ukubonisa abantu iintengiso ngokusekelwe kwimisebenzi yabo yangaphambili ye-intanethi. Ukongeza ekuboniseni intengiso yakho ngokusekelwe kwiimveliso abasanda kuzijonga, Iintengiso zikaGoogle zinokubonisa iintengiso kwabo bashiye ibhaskithi yabo yokuthenga okanye bachithe ixesha elininzi bejonga imveliso yakho. Nangona kunjalo, kubalulekile ukuba uqaphele ukuba ukubuyisela kwakhona nge-Adwords akusiyo yabaqalayo. Inokuba lukhetho olukhulu kumashishini anebhajethi encinci.
Ukubuyisela kwakhona nge-Adwords kunokuba yindlela esebenzayo yokubandakanya abathengi abakhoyo kunye nokufumana abatsha. IGoogle Adwords ikuvumela ukuba ubeke iithegi zeSikripthi kwiwebhusayithi yakho, ukuqinisekisa ukuba abantu abakhe bandwendwela indawo yakho ngaphambili baya kuzibona iintengiso zakho kwakhona. Ukubuyisela kwakhona nge-Adwords kungasetyenziswa kuwo wonke amaziko eendaba ezentlalo, njengoFacebook. Inokusebenza kakhulu ukufikelela kubathengi abatsha kunye nokwandisa ukuthengisa. Nangona kunjalo, Kubalulekile ukuqaphela ukuba umgaqo-nkqubo kaGoogle uyakwalela ukusetyenziswa kolwazi olunokuchonga umntu kwintengiso ekujoliswe kuyo..
Ukubuyisela kwakhona ngeentengiso yindlela esebenzayo yokujolisa abathengi abanokubakho emva kokuba beshiyile indawo yakho. Ngokulandela iikuki zezi ndwendwe, intengiso yakho iya kubonisa intengiso efanayo kwabo bantu bebekhe bandwendwela indawo yakho ngaphambili. Le ndlela, ungenza iintengiso zakho zichaneke kwiimveliso ebezihanjelwe mva nje. Kukwabalulekile ukusebenzisa ipikseli ukwenza iintengiso ezijoliswe kuzo ngokusekwe kulwazi olunikezelwa yikuki ngeentengiso zikaGoogle.
