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Kukho izinto ezininzi omele uzazi ngaphambi kokuba uqalise iphulo lentengiso kwi-Adwords. Ukuba awuqinisekanga apho uqala khona, funda eli nqaku ukuze ufunde malunga nemixholo yegama elingundoqo, Iinketho zokujolisa, Ukubhida, kunye nokulandela umkhondo woGuqulo. Ungajonga zombini iibhokisi kwaye ukope kwaye uncamathisele iintengiso ezivela kweminye imithombo. Nje ukuba ukope intengiso yakho, qiniseka ukuba utshintshe isihloko kwaye ukopishe ukuba kuyimfuneko. Ekugqibeleni, iintengiso zakho kufuneka zibukeke njengezi ufumene xa uzithelekisa.
UGoogle usandula ukukhupha into entsha ebizwa ngokuba 'Imixholo yegama elingundoqo’ nto leyo eya kunceda abathengisi ukuba bajolise kwiintengiso zabo ngokufanelekileyo. Imixholo yegama eliphambili iya kufumaneka kwinqaku le-Smart Campaigns kwiiveki ezizayo. UGoogle ubhengeze uninzi lwezixhobo ezitsha ezenzelwe ukunciphisa iziphumo zokuvalwa kwe-COVID-19, kuquka amaPhulo eSmart. Funda ukuze ufumane indlela yokusebenzisa ezi zixhobo zitsha. Makhe singene kwezimbalwa zazo.
Enye inzuzo yeengqungquthela zegama elingundoqo kukuba zenza uthelekiso phakathi kwamagama angundoqo ngaphakathi kwinqanaba elifanayo lula. Umzekelo, Kunzima ukuthelekisa ukusebenza kwamagama angundoqo ahlukeneyo kwizihlangu kunye neziketi xa zibekwe kwiqela elinye leentengiso. Nangona kunjalo, ukuba ulandela isicwangciso semixholo enengqiqo, Uyakwazi ukuthelekisa ngokulula ukusebenza kwegama elingundoqo kuwo wonke amaphulo kunye namaqela eentengiso. Le ndlela, uya kuba nomfanekiso ocacileyo wamagama angundoqo anenzuzo kakhulu kwicandelo ngalinye lemveliso.
Ukufaneleka – Xa abantu basebenzisa iinjini zokukhangela zikaGoogle ukufumana iimveliso, iintengiso eziqulathe amagama angundoqo afanelekileyo ziyakwazi ukucofa. Ukufaneleka kukwanceda ukuphucula iNqaku loMgangatho kunye nezinga lokucofa. Ngokusebenzisa amagama angundoqo afanayo kumaqela ahlukeneyo eentengiso, ungagcina imali kunye nexesha. Izicwangciso ezimbalwa eziphambili zokuphucula ukufaneleka kwegama elingundoqo ziquka:
Unokukhetha ukusebenzisa inqanaba lomkhankaso wokujolisa kwiselula kunye nokubonisa iintengiso. Ujoliso lwephulo lusebenza ngokubanzi kuzo zonke iintengiso ezikwiphulo, kwaye amaqela eentengiso angayihoyi iphulo ekujoliswe kulo. Ukutshintsha iphulo lakho ekujoliswe kulo, kufuneka uye kwi Izicwangciso thebhu, emva koko ucofe kwindawo ekujoliswe kuyo. Cofa u-Hlela ukulungisa indawo ekujoliswe kuyo oyikhethileyo. Ungazibandakanyi iindawo ezithile kubaphulaphuli ojolise kubo. Kungenjalo, ungalungelelanisa ibhidi yeendawo ezithile.
Enye inkalo ebalulekileyo yephulo lokukhangisa kwimidiya yoluntu kukujolisa okusebenzayo. YouTube, umzekelo, ikuvumela ukuba ujolise kwidesktop, ithebhulethi, okanye izixhobo eziphathwayo. Unokukhetha nokuba intengiso iya kuvela kwindawo ethile okanye hayi. Iimpawu ezininzi zentengiso kuzwelonke nakwingingqi, ngoko ke kubalulekile ukuqwalasela apho abaphulaphuli bahlala khona. Ukuba uzama ukufikelela kubaphulaphuli abaninzi, unokufuna ukusebenzisa i-metro targeting. Kodwa qaphela ukuba ukujoliswa kwemetro kunokuba banzi kakhulu kwishishini lakho lasekhaya.
Ukusebenzisa abaphulaphuli bobudlelwane kunokukunceda ukuba ujolise kubaphulaphuli bakho ngokusekelwe kwizinto onomdla kuzo, imikhwa, kunye nezinye iinkcukacha. Le ndlela, Uyakwazi ukufikelela kubantu abanokuthi babe nomdla kwiimveliso okanye iinkonzo zakho. Ukwengeza, unokujolisa aba bantu ngokuthe ngqo ngokudwelisa iwebhusayithi yakho okanye amagama angundoqo. IiAdwords zikaGoogle ziya kusebenzisa idatha yegama lakho eliphambili ukwenza abaphulaphuli bakho bobudlelwane. Emva koko, intengiso yakho iya kuvela phambi kwabantu abalungileyo ngokusekelwe kwizinto abazithandayo, imikhwa, kunye neenkcukacha zabantu.
Ukubuyisela iintengiso kukhetho olukhulu ukuba awubazi ukuba ngabaphi abaphulaphuli ojolise kubo. Ukuthengisa kwakhona kukuvumela ukuba ufikelele kwiindwendwe ezikhoyo ngelixa ukubuyisela kwakhona kukuvumela ukuba ujonge ezintsha. Kukwasebenza okufanayo ukubonisa iintengiso kwezinye iiwebhusayithi. Usenokukwazi ukujolisa amaphepha amaninzi kwiphulo lakho lentengiso. Ngezi ndlela, unokufikelela kubaphulaphuli abaninzi. Ukuba ufuna ukufikelela kubaphulaphuli abaninzi, ungajolisa kumaphepha amaninzi ngesihloko esithile.
Ngelixa ukujoliswa kwegama elingundoqo kuye kwaba ngumqolo wokukhangela okuhlawulweyo ukususela ekuqaleni kwayo, ukujoliswa kwabaphulaphuli sisixhobo esibalulekileyo kwiintengiso ze-intanethi. Ikuvumela ukuba ukhethe obona iintengiso zakho kwaye iqinisekise ukuba ibhajethi yakho yentengiso iya kubantu ekunokwenzeka ukuba bathenge.. Le ndlela, uya kuqiniseka ukuba ufumana imbuyekezo kwibhajethi yakho yentengiso. Kubalulekile ukuba uhlale ubuyela kwisicwangciso sakho xa usenza isigqibo malunga nokujoliswa kwabaphulaphuli.
Unokukhetha phakathi kweendlela ezimbini ezahlukeneyo zokubhida kwi-Adwords. Eyona ixhaphakileyo yiNdleko ngoNqakrazo ngalunye (CPC). Olu hlobo lokubhida lufuna ukuba abathengisi bagqibe ukuba bazimisele ukuhlawula malini ngocofa ngalunye. Le ndlela ithathwa njengomgangatho, kodwa ayisiyiyo kuphela indlela yokubiza. Kukho ezinye iindlela ezininzi, njengokuba. Nazi ezinye zazo:
Amagama angundoqo emveliso ayingomagama angundoqo e-AdWords (PPC). La ngamagama emveliso kunye neenkcazo ezichwethezwa ngabantu kwibha yokukhangela. Kuya kufuneka kwakhona uhlaziye amagama emveliso ukuba imibuzo enengeniso iqala ukuvela kwiphulo lakho lePPC. Nazi ezinye iingcebiso zokwandisa ukhetho lwakho lwegama elingundoqo. Kwiintengiso zePPC, bonisa iireyithingi zomthengisi. Ukuze kwandiswe iinguquko, Kuya kufuneka uhlengahlengise amagama akho angundoqo kunye neebhidi.
Amacebo okubhida okuzenzekelayo anokukunceda ukuba uthathe uqikelelo kwiintengiso ezihlawulelwayo, kodwa ukulungelelanisa ngokwenza iibhidi zakho kunokukunika iziphumo ezingcono. Ngelixa ibhidi yakho inquma ukuba uza kuhlawula malini ngegama elingundoqo elithile, ayithethi ukuba ubeka phi na kwiziphumo zokukhangela zikaGoogle. Inyaniso, UGoogle akafuni ukuba ufumane indawo ephezulu yegama lakho elingundoqo ukuba uchitha ngaphezulu kunemfuneko. Le ndlela, Uya kufumana umbono ochanekileyo ngakumbi we-ROI yakho.
Unokusebenzisa izilungisi zethedi ukujolisa iindawo ezithile zejografi, izixhobo zombane, kunye namaxesha. Ngokusebenzisa izilungisi zeebhidi, unokuqinisekisa ukuba iintengiso zakho zivela kuphela kwiiwebhusayithi ezifanelekileyo. Kukwabalulekile ukujonga iintengiso zakho kunye neebhidi ukuze uqiniseke ukuba ufumana eyona ROI ilungileyo. Kwaye ungalibali ukujonga ukusebenza kweentengiso zakho kunye neebhidi – zibalulekile kwimpumelelo yephulo lakho lentengiso elihlawulelwayo.
Imikhankaso ye-Smart yahlula ibhidi yabo ibe ziintlobo ezininzi “amaqela entengiso.” Babeka amabinzana anxulumeneyo alishumi ukuya kumashumi amahlanu kwiqela ngalinye, kwaye uvavanye umntu ngamnye. UGoogle usebenzisa ixabiso eliphezulu kwiqela ngalinye, ngoko ke iqhinga emva kwephulo lihlulwe ngobukrelekrele amabinzana. Ngoko, ukuba ufuna iintengiso zakho ziboniswe phambi kwabaphulaphuli bakho, kufuneka wenze izigqibo ezifanelekileyo malunga nokubhida kwi-Adwords. Le ndlela, iintengiso zakho zinokufikelela kubaphulaphuli ekujoliswe kubo kunye nokwandisa ukuthengisa.
Ukonyusa imbuyekezo yakho kwinkcitho yentengiso, kufuneka usete umkhondo wokuguqulwa kwe-Adwords. Ungakwenza oku ngokungenisa amaxabiso ahlukeneyo kwiindidi ezahlukeneyo zoguqulelo. Unokukhetha ukulandelela i-ROI ngokufaka amaxabiso ahlukeneyo kumaxabiso ahlukeneyo. Unokukhetha ukubandakanya uguqulo phakathi kwexesha elithile, umzekelo, ngalo lonke ixesha umntu ephinda ekhuphela intengiso yakho. Le ndlela, ungajonga ukuba bangaphi abantu abayijongileyo intengiso yakho, kodwa akunyanzelekanga ukuba uthenge nto.
Nje ukuba ufezekise umkhondo wokuguqulwa kwe-Adwords, ungathumela ngaphandle ezi datha kwi-Google Analytics ukubona ukuba zeziphi iintengiso ezikhokelele kuguquko oluninzi. Unokungenisa olu guqulelo kwi-Google Analytics. Kodwa qiniseka ukuba awulandeli kabini kwaye ungenise idatha ukusuka komnye umthombo ukuya komnye. Kungenjalo, ungagqiba ngeekopi ezimbini zedatha efanayo. Oku kunokubangela imiba. Le yingxaki eqhelekileyo kwaye inokuphetshwa ngokusebenzisa isixhobo esisodwa sokuguqula i-AdWords.
Ngelixa usenokusebenzisa i-Adwords yokuguqula umkhondo ukwenza ishishini lakho lisebenze ngakumbi, kunokuthatha ixesha kwaye kuyakhathaza ukufumanisa ukuba yintoni esebenzayo nengasebenziyo. Undoqo kukufumanisa ukuba loluphi uhlobo loguqulo olubaluleke kakhulu kwishishini lakho kwaye uzilandele. Nje ukuba ugqibe ukuba luhlobo luni loguqulelo oya kululandela, uya kuba nakho ukumisela ukuba yimalini na oyenzayo ngokucofa okanye ukuguqulwa ngakunye.
Ukuqalisa ngokulandelelwa kokuguqulwa kwe-Adwords, kuya kufuneka udibanise iGoogle Analytics kwiwebhusayithi yakho. Kuya kufuneka ukhethe udidi olufanelekileyo kunye nokuguqulwa kwamagama kwi-Google Analytics. Ukulandelela ukuguqulwa kuluncedo kakhulu ekulandeleni ukusebenza kweentengiso kunye nezenzo zabathengi. Nokuba ukonyuka okuncinci kwinqanaba lokuguqulwa kunokukunceda ukhulise ishishini lakho. Ekubeni unqakrazo ngalunye lubiza imali, uya kufuna ukwazi ukuba yintoni esebenzayo nengasebenziyo.
Umncedisi weTag kaGoogle unokukunceda usete umkhondo woguqulo lwewebhusayithi yakho. Ungasebenzisa kwakhona uMphathi weTag kaGoogle ukuyiphumeza. Ukusebenzisa uMncedisi weTag kaGoogle, ungajonga ubume bethegi zokulandela umkhondo. Nje ukuba ithegi iqinisekisiwe, ungasebenzisa iplagin yoMncedisi weTag kaGoogle ukubona ukuba ikhowudi yakho yokulandela umkhondo iyasebenza. Kwaye khumbula ukusebenzisa enye indlela yokuguqula umkhondo esebenza kakuhle kwiwebhusayithi yakho. Ezi ngcebiso zinokukunceda ukuba ufumane okuninzi kwimikhankaso yakho ye-Adwords.
