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Ukuba umtsha ekusebenziseni iGoogle Adwords, unokuba uyazibuza ukuba ungahamba njani malunga nokuseta iintengiso zakho. Kukho izinto ezininzi ekufuneka uziqwalasele, kuquka iindleko ngonqakrazo ngalunye (CPC) intengiso, amagama angundoqo angalunganga, Indawo yentengiso ekujoliswe kuyo, kunye ne-retargeting. Eli nqaku liza kuzichaza zonke, kunye nokuninzi. Eli nqaku liza kukunceda uthathe isigqibo sokuba loluphi uhlobo lwentengiso olulungele iwebhusayithi yakho. Nokuba liliphi inqanaba lamava akho ngePPC, uya kufunda okuninzi malunga neAdwords kweli nqaku.
Kukho iinzuzo kwintengiso yeCPC. Iintengiso zeCPC ziqhele ukususwa kwiindawo kunye namaphepha eziphumo zenjini yokukhangela emva kokuba uhlahlo lwabiwo-mali lufikelelwe. Le ndlela inokusebenza kakhulu ekwandiseni i-traffic iyonke kwiwebhusayithi yeshishini. Ikwasebenza ngempumelelo ekuqinisekiseni ukuba uhlahlo lwabiwo-mali lwentengiso aluchithwanga, njengoko abathengisi bahlawula kuphela ucofa olwenziwa ngabathengi abanokubakho. Ngokubhekele phaya, abathengisi banokuhlala behlaziya iintengiso zabo ukonyusa inani lokucofa abakufumanayo.
Ukwandisa umkhankaso wakho wePPC, jonga kwiindleko ngokucofa. Unokukhetha kwintengiso yeCPC kwiiAdwords zikaGoogle usebenzisa iimetrics ezifumanekayo kwideshibhodi yolawulo lwakho. I-Ad Rank lubalo olulinganisa ukuba unqakrazo ngalunye luya kubiza malini. Ithathela ingqalelo iNtengiso yeNtengiso kunye neNqaku loMgangatho, kunye neempembelelo eziqikelelweyo ezivela kwezinye iifomathi zentengiso kunye nezandiso. Ukongeza kwiindleko ngokucofa, kukho ezinye iindlela zokwandisa ixabiso lonqakrazo ngalunye.
I-CPC ingasetyenziselwa ukumisela imbuyekezo kutyalo-mali. Amagama angundoqo e-CPC aphezulu athambekele ekuveliseni i-ROI engcono kuba inezinga eliphezulu lokuguqulwa. Inokunceda abalawuli babone ukuba ngaba bachitha ngaphantsi okanye bachitha ngaphezulu. Nje ukuba olu lwazi lufumaneke, ungalungisa iqhinga lakho lentengiso yeCPC. Kodwa khumbula, I-CPC ayiyonto yonke – sisixhobo kuphela sokwandisa iphulo lakho lePPC.
I-CPC ngumlinganiselo wemizamo yakho yokuthengisa kwihlabathi le-intanethi. Ikuvumela ukuba ubone ukuba ngaba uhlawula kakhulu kwiintengiso zakho kwaye ungenzi nzuzo eyaneleyo. NgeCPC, unokuphucula intengiso yakho kunye nomxholo wakho ukunyusa i-ROI yakho kwaye uqhube ngakumbi itrafikhi kwiwebhusayithi yakho. Ikwakuvumela ukuba wenze imali eninzi ngokucofa okumbalwa. Ukwengeza, I-CPC ikuvumela ukuba ubeke iliso kwimpumelelo yephulo lakho kwaye uhlengahlengise ngokufanelekileyo.
Ngelixa i-CPC ithathwa njengolona hlobo lusebenzayo lwentengiso ye-intanethi, kubalulekile ukwazi ukuba ayisiyiyo kuphela indlela. CPM (ixabiso ngewaka ngalinye) kunye neCPA (ixabiso ngesenzo ngasinye okanye ngokufunyanwa) zikwanokhetho olusebenzayo. Uhlobo lokugqibela lusebenza ngakumbi kwiimpawu ezigxile ekuqapheliseni uphawu. Ngokufanayo, CPA (ixabiso ngesenzo ngasinye okanye ngokufunyanwa) lolunye uhlobo lwentengiso kwi-Adwords. Ngokukhetha indlela yokuhlawula efanelekileyo, uya kukwazi ukwandisa ibhajethi yakho yentengiso kwaye wenze imali eninzi.
Ukongeza amagama angundoqo angalunganga kwi-Adwords yinkqubo elula. Landela isifundo esisemthethweni sikaGoogle, eyeyona yamva nje kwaye ibanzi, ukufunda ukuseta olu phawu lubalulekileyo. Iintengiso ze-Pay-per-click zinokudibanisa ngokukhawuleza, ke amagama angundoqo angalunganga aya kuhlengahlengisa itrafikhi yakho kwaye anciphise inkcitho echithiweyo yentengiso. Ukuze uqalise, kufuneka udale uluhlu lwamagama angundoqo angalunganga kwaye usete ixesha lokuphonononga amagama angundoqo kwiakhawunti yakho.
Nje ukuba wenze uluhlu lwakho, yiya kumaphulo akho kwaye ubone ukuba yeyiphi imibuzo ecofayo. Khetha ezo ongafuniyo ukuba zivele kwiintengiso zakho kwaye wongeze amagama abalulekileyo kule mibuzo. I-AdWords iya kuthi emva koko inike umbuzo kwaye ibonise amagama angundoqo afanelekileyo. Khumbula, nangona, ukuba umbuzo ongalunganga wegama elingundoqo awunakuqulatha ngaphezulu kwe 10 amazwi. Ngoko, qiniseka ukuyisebenzisa ngononophelo.
Kuya kufuneka uquke upelo olungalunganga kunye neenguqulelo zesininzi zegama kuluhlu lwakho lwamagama angundoqo angalunganga. Upelo olugwenxa luxhaphakile kwimibuzo yokukhangela, ngoko kuyanceda ukusebenzisa iinguqulelo zesininzi zamagama ukuqinisekisa uluhlu olubanzi. Unokukhuphela ngaphandle amagama angahambelani neemveliso zakho. Le ndlela, iintengiso zakho aziyi kuvela kwiindawo ezingahambelaniyo nemveliso yakho. Ukuba amagama akho angundoqo angalunganga asetyenziswa kancinci, banokuba nesiphumo esichasayo njengabo benzayo.
Ngaphandle kokuphepha amagama angundoqo angayi kuguqula, amagama angundoqo angalunganga nawo aluncedo ekuphuculeni ukujoliswa kwephulo lakho. Ngokusebenzisa la magama angundoqo, uya kuqinisekisa ukuba iintengiso zakho zivela kuphela kumaphepha afanelekileyo, eya kunciphisa ukucofa okuchithwayo kunye nenkcitho yePPC. Ngokusebenzisa amagama angundoqo angakhiyo, uya kufumana abona baphulaphuli babalaseleyo kwiphulo lakho lentengiso kwaye unyuse i-ROI. Xa yenziwe ngokuchanekileyo, amagama angundoqo amabi anokonyusa kakhulu i-ROI kwiinzame zakho zentengiso.
Iinzuzo zokusebenzisa amagama angundoqo angalunganga zininzi. Ayizukukunceda kuphela ukuphucula iphulo lakho lentengiso, kodwa baya kukhulisa inzuzo yephulo lakho. Inyaniso, ukusebenzisa amagama angundoqo angalunganga yenye yezona ndlela zilula zokunyusa amaphulo akho e-AdWords. Izixhobo ezizenzekelayo zenkqubo ziya kuhlalutya umbuzo wedatha kwaye zicebise amagama angundoqo angalunganga aya kwandisa amathuba okuba iintengiso zakho ziboniswe kwiziphumo zokukhangela.. Uya kugcina imali eninzi ngokusebenzisa amagama angundoqo angalunganga kwaye ube nempumelelo engakumbi ngephulo lakho lentengiso.
Adwords’ Indawo ekuJoliswe kuyo ivumela abathengisi ukuba bafikelele kwithemba besebenzisa iwebhusayithi yabo. Isebenza ngokusebenzisa isixhobo sokufumana iiwebhusayithi ezinxulumene nemveliso okanye inkonzo enikezelwa ngumthengisi. Ixabiso lentengiso kunye nokuJonga iSiza liphantsi kuneCPC eqhelekileyo, kodwa amazinga okuguqulwa ahluka kakhulu. Ixabiso elincinci li $1 ngewaka lemibono, elilingana no 10C/cofa. Izinga lokuguqulwa lihluka kakhulu ngokuxhomekeke kwishishini kunye nokhuphiswano.
Ukuphinda ujonge kwakhona yindlela elungileyo yokufikelela kubathengi bakho abasele bekho kwaye uqinisekise iindwendwe ezithandabuzayo ukuba zinike uphawu lwakho elinye ithuba. Le ndlela isebenzisa iipikseli zokulandelela kunye neekuki ukujolisa iindwendwe ezishiye iwebhusayithi yakho ngaphandle kokuthatha isenzo. Ezona ziphumo zibalaseleyo zifunyanwa ngokwahlula abaphulaphuli bakho ngokweminyaka, isini, kunye nezinto ezinomdla. Ukuba wahlula abaphulaphuli bakho ngokweminyaka, isini, kunye nezinto ezinomdla, ungajolisa ngokulula iinzame zokuthengisa kwakhona ngokufanelekileyo. Kodwa lumka: ukusebenzisa ukubuyisela kwakhona kwakamsinya kunokucaphukisa iindwendwe zakho kwi-intanethi kwaye kwenzakalise umfanekiso wakho webrand.
Kuya kufuneka ukhumbule ukuba uGoogle unemigaqo-nkqubo malunga nokusebenzisa idatha yakho ukujongisa kwakhona. Ngokubanzi, akuvumelekanga ukuqokelela okanye ukusebenzisa iinkcukacha zobuqu ezifana neenombolo zekhadi letyala okanye iidilesi ze-imeyile. Iintengiso ezibuyisela umva ezinikezelwa nguGoogle zisekwe kwizicwangciso ezimbini ezahlukeneyo. Enye indlela isebenzisa icookie kwaye enye isebenzisa uluhlu lweedilesi ze-imeyile. Indlela yokugqibela yeyona ilungileyo kwiinkampani ezinikezela ngesilingo sasimahla kwaye zifuna ukubaqinisekisa ukuba baphucule kwinguqulo ehlawulweyo.
Xa usebenzisa ukubuyisela kwakhona nge-Adwords, kubalulekile ukukhumbula ukuba abathengi banokubandakanyeka kwiintengiso ezihambelana nabo. Oku kuthetha ukuba abantu abandwendwela iphepha lemveliso kunokwenzeka ukuba bathenge kuneendwendwe ezihlala kwiphepha lakho lasekhaya. Ngoko ke, kubalulekile ukwenza i-post-cofa iphepha lokumisa eliphuculweyo elibonisa i-conversion-centric elements. Ungasifumana isikhokelo esibanzi ngalo mbandela apha.
Ukubuyisela kwakhona ngeephulo ze-Adwords yindlela enye yokufikelela kwiindwendwe ezilahlekileyo. Le ndlela ivumela abathengisi ukuba babonise iintengiso kwiindwendwe zewebhusayithi yabo okanye ii-apps eziphathwayo. Ukusebenzisa iintengiso zikaGoogle, unokufikelela kubasebenzisi bezicelo zeselula. Nokuba uthengisa iwebhusayithi ye-e-commerce okanye ivenkile ye-intanethi, ukubuyisela i-retargeing kunokuba yindlela esebenzayo kakhulu yokugcina unxibelelwano nabathengi abashiyiweyo.
Ukubuyisela kwakhona kunye namaphulo e-Adwords aneenjongo ezimbini eziphambili: ukugcina nokuguqula abathengi abakhoyo kunye nokunyusa intengiso. Eyokuqala kukwakha okulandelayo kwimidiya yoluntu. I-Facebook kunye ne-Twitter zombini ngamaqonga asebenzayo okufumana abalandeli. Twitter, njengokuba, inokungaphezulu 75% abasebenzisi beselula. Kungoko, iintengiso zakho Twitter kufuneka mobile-friendly ngokunjalo. Abaphulaphuli bakho banokuguquka ngakumbi ukuba babona iintengiso zakho kwisixhobo sabo esiphathwayo.
