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Kukho amanyathelo asisiseko omele uwalandele xa usebenzisa i-Adwords. Ezi ziquka imodeli yokhuphiswano lwamaxabiso, Ukulandelela uguqulo, kunye namagama angundoqo angalunganga. Nantsi eminye imizekelo yendlela yokusebenzisa i-AdWords kuncedo lwakho. Wakuba uphumelele ezi, lixesha lokuba wenze intengiso yakho yokuqala. Kule mihlathi ilandelayo, Ndiza kudlula ezinye zezona zihloko zibalulekileyo ekufuneka uzazi. Ungaphinda ufune ukujonga amakhonkco angezantsi ukuze ufunde ngakumbi.
Nokuba uqhuba eyakho iphulo lePPC kuFacebook, Uphando, okanye amanye amaqonga entengiso ahlawulweyo, ukuqonda ukuba zingakanani iindleko zentengiso zakho ezibalulekileyo kwinkcitho efanelekileyo yokuthengisa. Iindleko ngokucofa, okanye iCPC ngokufutshane, ibhekisa kwimali umthengisi aya kuyihlawula ngokucofa ngakunye kwintengiso. Iindleko ngokucofa kuyeyona ndlela ibalaseleyo yokulinganisa ukusebenza kwephulo lakho, njengoko ikwazisa ukuba zixabisa malini iintengiso zakho xa abantu becofa kuzo.
Izinto ezahlukeneyo zichaphazela iindleko zakho ngokucofa, kuquka umgangatho womgangatho, ukufaneleka kwegama elingundoqo, kunye nokufaneleka kwephepha lokufika. Xa onke amacandelo amathathu ehambelana kakuhle, iCTR (ireyithi yokucofa) kusenokwenzeka ukuba phezulu. I-CTR ephezulu ithetha ukuba intengiso yakho ifanelekile kwaye itsala iindwendwe. Ukwandisa iCTR kuthetha ukuba iintengiso zakho zifaneleke ngakumbi kumkhangeli, kwaye iya kuthoba ixabiso lakho lonke ngonqakrazo ngalunye. Nangona kunjalo, I-CTR ephezulu ayisoloko ilona phawu lungcono.
Iindleko ngokuchofoza nganye ziyahluka ngokusekelwe kuhlobo loshishino, imveliso, kunye nabaphulaphuli ekujoliswe kubo. Ukuthetha jikelele, I-CPC ye-Adwords iphakathi $1 kwaye $2 kwinethiwekhi yokukhangela, nangaphantsi $1 kumboniso womnatha. Amagama angundoqo amaxabiso aphezulu aya kubiza ngaphezulu $50 ngonqakrazo ngalunye, kwaye ngokwesiqhelo bakumashishini akhuphisana kakhulu anexabiso eliphezulu lobomi bomthengi. Nangona kunjalo, abathengisi abakhulu banokuchitha $50 izigidi okanye ngaphezulu ngonyaka kwi-Adwords.
NgeCPC, ungabeka iintengiso zakho kwiiwebhusayithi, kwaye ulandele iindwendwe’ uhambo lonke kwindawo yakho. I-AdWords yintsika yabathengisi be-e-commerce, ukubeka iimveliso zakho phambi kwabathengi abakhangela ngenkuthalo imveliso okanye inkonzo efana neyakho. Ngokuhlawulisa kuphela ucofa, I-CPC inokukunceda ufumane umvuzo $2 kubo bonke $1 echithiweyo. Unokusebenzisa ezi zixhobo ukukhulisa ishishini lakho ngelixa unyusa inzuzo ngaxeshanye.
Imodeli yebhidi ekhuphisanayo yeGoogle Adwords isetyenziselwa ukumisela ixabiso eliphezulu ngokucofa. Le modeli iyahluka ngokuxhomekeke kwiinjongo zephulo lentengiso. Intengiso enexabiso eliphantsi ayinakwenza nzala ingako, ukuze abathengisi bathathele ingqalelo ngokungqongqo ukubhida amagama angundoqo akumgangatho ophezulu. Nangona kunjalo, ukubhida okunamandla kunokubangela ixabiso eliphezulu-ngonqakrazo ngalunye, ngoko kungcono ukuyiphepha ukuba kunokwenzeka.
Esona sicwangciso silula ukusilandela kukwandisa iinguquko. Kweli qhinga, abathengisi bamisela uhlahlo lwabiwo mali oluphezulu kwaye bavumele uGoogle enze ibhidi. Ngokwandisa iinguquko, banokufumana itrafikhi eninzi ngemali yabo. Phambi kokwenza naziphi na izigqibo, nangona kunjalo, kubalulekile ukulandelela i-ROI kwaye unqume ukuba ukwandisa ukuguqulwa kuvelise ukuthengisa okunenzuzo. Xa oku kusekiwe, abathengisi banokuhlengahlengisa iibhidi zabo ngokufanelekileyo. Nangona kukho izicwangciso ezininzi ezinokwenzeka, lo mzekelo usebenza kakhulu kumashishini amancinci naphakathi.
Ibhidi ye-CPC ye-Manual inokudityaniswa nezilungisi ze-bid, ezithathela ingqalelo iimpawu ezahlukeneyo. Lo mzekelo uluncedo ngakumbi kumashishini amancinci anamazinga aphantsi okuguqulwa, kuba uninzi loguqulo lwabo lukhokela, kwaye umgangatho wezi zikhokelo uyahluka ngokubanzi. Ayizizo zonke iinkokeli eziguqukela kubathengi abahlawulayo, kodwa ukuba uchaza ukhokelo njengesenzo soguqulo, UGoogle uza kubaphatha ngokufanayo, kungakhathaliseki umgangatho.
Imodeli yebhidi ye-CPC yesikhokelo sisicwangciso esingagqibekanga sabaqalayo, kodwa kunokutya ixesha kwaye kube nzima ukuyazi. Kuya kufuneka usete iibhidi zamaqela ahlukeneyo kunye nokubekwa. I-ECPC inokunceda ukulawula uhlahlo lwabiwo-mali kwaye ihlengahlengise iibhidi ngokokunokwenzeka kokuguqulwa. Kukwakho nokhetho oluzenzekelayo lwebhidi ye-CPC yezandla, eyona ndlela idumileyo. Kukho iintlobo ezintathu eziphambili zeemodeli zebhidi: Ibhidi ye-CPC yokwenziwa ngesandla, ECPC, kunye ne-ECPC.
Ngaphandle kweAdwords yokuguqula umkhondo, ukhupha imali kwindlu yangasese. Ukuqhuba iintengiso zakho ngelixa ulinde umntu wesithathu ukuba aphumeze ikhowudi yokulandelela yinkcitho nje yemali. Kuphela emva kokuba unekhowudi yokuguqula umkhondo ephunyeziweyo ungaqala ukubona idatha yokwenyani evela kwiintengiso zakho. Ngoko ke ngawaphi amanyathelo okuphumeza ukulandelwa kokuguqulwa? Funda ngakumbi ukuze ufunde ngakumbi. Kwaye khumbula: ukuba ayisebenzi, awuwenzi kakuhle umsebenzi wakho.
Ekuqaleni, kufuneka uchaze uguqulo. Ukuguqulwa kufuneka kube zizenzo ezibonisa ukuba umntu wayenomdla kwiwebhusayithi yakho kwaye uthenge into ethile. Ezi zenzo zinokususela ekungenisweni kwefom yoqhagamshelwano ukuya kukhuphelo lwe-ebook lwasimahla. Kungenjalo, ukuba unendawo ye-ecommerce, ungafuna ukuchaza nayiphi na intengo njengoguqulo. Nje ukuba uchaze uguqulo, kuya kufuneka usete ikhowudi yokulandelela.
Okulandelayo, kufuneka usebenzise uMphathi weTag kaGoogle kwiwebhusayithi yakho. Oku kuya kufuna ukuba wongeze i-snippet yekhowudi yeJavaScript kwikhowudi yakho yeHTML yesayithi. Nje ukuba uyenzile loo nto, ungenza iTag entsha. KuMphathi weTag, uya kubona uluhlu lwazo zonke iintlobo ezahlukeneyo zeethegi ezikhoyo kwindawo yakho. Cofa ithegi yeGoogle AdWords kwaye ugcwalise ulwazi oluyimfuneko.
Nje ukuba uyenzile loo nto, ungafaka ikhowudi yokuguqula umkhondo kwiwebhusayithi yakho. Emva koko, ungajonga uguqulelo lwakho kwimigangatho eyahlukeneyo. Iqela leentengiso, Intengiso, kunye nedatha yenqanaba legama elingundoqo liya kuboniswa kwi-interface yokuguqula umkhondo. Ukulandela umkhondo woguqulo kuya kukunceda uchonge ukuba yeyiphi ikopi yentengiso esebenza kakhulu. Unokusebenzisa olu lwazi ukukhokela ukubhalwa kweentengiso zexesha elizayo. Ikhowudi yokuguqula umkhondo iya kukuvumela ukuba useke iibhidi zakho kumagama akho angundoqo ngokusekelwe kwindlela abaguqula ngayo kakuhle.
Ukwandisa usetyenziso lwe-injini yokukhangela, sebenzisa amagama angundoqo angalunganga kwimikhankaso yakho yentengiso. Le yimiqathango abasebenzisi bakho abafuni ukuyibona, kodwa zinxulumene ngokwesemantiki kwimveliso okanye inkonzo yakho. Ukusebenzisa amagama angundoqo angenamsebenzi kunokukhokelela kumava adimazayo kubasebenzisi bakho. Umzekelo, ukuba umntu ufuna “iintyatyambo ezibomvu,” intengiso yakho ayizukuvela. Ngokufanayo, ukuba umntu ufuna “iirozi ezibomvu,” intengiso yakho iya kuboniswa.
Unokusebenzisa izixhobo ukufumana upelo olugwenxa oluqhelekileyo. Ungakwenza oku ngokomba ngemibuzo yophendlo ekrwada ukufumanisa ukuba abantu baqhele ukupela kakubi igama elingundoqo.. Ezinye izixhobo zinokuthumela ngaphandle uluhlu lopelo olungalunganga oluqhelekileyo, ikuvumela ukuba ukhangele ezi ngokucofa. Xa sele unoluhlu lopelo olungalunganga, ungabongeza kwiikhankaso zakho zentengiso kumdlalo webinzana, ukuhambelana ngqo, okanye izichasi zomdlalo obanzi.
Amagama angundoqo angalunganga kwi-Adwords anokunciphisa inkcitho echithiweyo yentengiso ngokuqinisekisa ukuba intengiso yakho iya kubonakala kuphela kubantu abafuna eyona nto uyithengisayo.. Ezi zixhobo zisebenza kakhulu ekupheliseni inkcitho eyilahleko yentengiso kunye nokwandisa imbuyekezo kutyalo-mali. Ukuba awuqinisekanga malunga neyona ndlela ilungileyo yokusebenzisa amagama abalulekileyo kwimikhankaso yakho ye-Adwords, unokufunda inqaku likaDerek Hooker ngesihloko.
Ngelixa amagama angundoqo angalunganga awabangeli iintengiso, banokunyusa ukufaneleka kwamaphulo akho. Umzekelo, ukuba uthengisa izixhobo zokukhwela, intengiso yakho ayiyi kuboniswa kubantu abafuna izixhobo zokukhwela. Oku kungenxa yokuba abantu abakhangela loo nto ikhethekileyo abahambelani neprofayile yakho yentengiso ekujoliswe kuyo. Ngoko ke, igama elingundoqo elibi linokuphucula amaphulo akho. Nangona kunjalo, kubalulekile ukuhambelana. Kwincwadana yeAdwords, ungawatshintsha amagama angundoqo angakhiyo xa kukho imfuneko.
Ngoku ungajolisa iintengiso zakho ngokusekelwe kuhlobo lwesixhobo esisetyenziswa ngumntu. Umzekelo, ukuba ulishishini, ungafuna ukujolisa iintengiso kubantu abasebenzisa izixhobo zabo eziphathwayo. Nangona kunjalo, ukuba ufuna ukufikelela kubasebenzisi beselula kunye nokuphucula amazinga okuguqula, kufuneka wazi uhlobo lwesixhobo abasisebenzisayo. Ngalo ndlela, ungalungisa ngcono umxholo wakho wentengiso kunye nemiyalezo kuhlobo lwesixhobo abasisebenzisayo.
Njengoko abasebenzisi beselula baqhubeka bekhula ngenani, ukujoliswa kwezixhobo ezinqamlezileyo kuya kubaluleka ngakumbi kubathengisi. Ngokunika ingqalelo kwindlela yokuziphatha yabasebenzisi kuzo zonke izixhobo, unokuqonda apho abathengi bakwinkqubo yokuthenga kwaye babele i-micro-conversions ngokufanelekileyo. Ngolu lwazi, uya kuba nakho ukwakha amaphulo asebenzayo ngakumbi kwaye ubonelele ngamava angenamthungo kubathengi bakho. Ngoko, kwixesha elizayo uceba ukujolisa kubasebenzisi beselula, qiniseka ukuba ucinga ngokujolisa izixhobo ezinqamlezileyo.
Ukuba ujolise kubasebenzisi beetafile, uya kufuna ukusebenzisa isixhobo sokujolisa kwi-Adwords. Le ndlela, iintengiso zakho ziya kufaneleka ngakumbi kwabo basebenzisi basebenzisa iitafile. UGoogle ukhupha iinketho zokujolisa isixhobo kwiiveki ezizayo, kwaye iya kukwazisa xa ikhona. Oku kuya konyusa iindleko zakho zentengiso yeselula kwaye kukuvumela ukuba ulungelelanise iintengiso zakho ukuba zijolise kubantu abanokuthi basebenzise isixhobo sakho sethebhulethi..
KwiGoogle Adwords, ukujoliswa ngesixhobo linyathelo elibalulekileyo kulo naliphi na iphulo leeNtengiso zikaGoogle. Ngaphandle kokujoliswa kwesixhobo esifanelekileyo, unokugqiba ukwenza uqikelelo olungachanekanga malunga nenkuthazo yabathengi bakho. Ngoko ke, kubalulekile ukuqonda le nkqubo. Unokwahlula umxholo wakho kwaye ukhangele imikhankaso kwaye uqhube iphulo elisebenzayo ngokuqwalasela isixhobo sabasebenzisi. Kodwa ubeka njani ukujoliswa kwesixhobo? Nantsi indlela ongayenza ngayo.
