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Ukhe weva ngentengiso yePPC, kodwa mhlawumbi awuzange usebenzise iqonga lentengiso likaGoogle, Adwords. Eli nqaku liza kubonelela ngesishwankathelo sentengiso yePPC, kuquka imodeli yayo yoBizo, Uphando lwamagama angundoqo, kunye nohlahlo lwabiwo-mali. Ukuze uqalise, landela la manyathelo. La ngamanyathelo okuqala kwiphulo lePPC eliyimpumelelo. Ukuba ufuna ukwandisa ukubonakala kwakho kunye nokunyusa amazinga akho okuguqula, Cofa apha. Ukuze ufumane inkcazelo engakumbi, funda isikhokelo sethu seAdWords.
Ukusebenzisa i-pay-per-click intengiso kwi-Adwords yindlela ebalaseleyo yokuvezwa ngokukhawuleza. Nangona eyona fomyula inzima, kulula ukuyiqonda. Isixa umthengisi abhidayo uyakumisela ixabiso lokucofa. Yakube ivunyiwe, iintengiso zidla ngokupapashwa ngoko nangoko. Ukwengeza, Iintengiso zePPC zinokwenziwa ngokwezifiso ukujolisa iindawo ezithile. Kwezinye iimeko, Ukujoliswa kwePPC kunokwenziwa kwinqanaba lekhowudi ye-zip.
Iiakhawunti ze-PPC zihlelwe ngokwamaphulo kunye namaqela eentengiso, ezenziwe ngamagama angundoqo kunye neentengiso ezifanelekileyo. Amaqela entengiso aqulathe igama elingundoqo elinye okanye ngaphezulu, ngokuxhomekeke kwiimfuno zeshishini. Ezinye iingcali zePPC zisebenzisa amagama angundoqo amaqela entengiso, ukubavumela ukuba babe nolawulo oluphezulu kwibhidi kunye nokujolisa. Nokuba ukhetha ukuliququzelela njani iphulo lakho, I-Adwords inikezela ngeenzuzo ezininzi.
Ukongeza kwintengiso yeenjini zokukhangela, Intengiso ye-PPC kwi-Adwords inikezela ngenzuzo eyongezelelweyo yokuthengisa nge-imeyile. Isixhobo sokuthengisa se-imeyile ye-imeyile sisebenza ngokugqibeleleyo kunye nentengiso ye-PPC, ukwenza inkqubo yokuyila kunye nokwazisa iintengiso ngokukhawuleza. Njengombhali ozimeleyo, I-Raani Starnes igxile kwi-real estate, ukuthengisa, kunye nomxholo weshishini. Uyakonwabela nokubhala ngokutya kunye nokuhamba.
Intengiso yePPC ineenzuzo ezininzi. Into enye, Intengiso yePPC ikuvumela ukuba ujolise abathengi kwaye uhlengahlengise iibhidi zakho ngokusekwe kwidatha kunye nendawo yabaphulaphuli bakho. Ungasebenzisa le datha ukulungelelanisa iibhidi zakho ngokwento abathengi bakho abayifunayo. Ukwengeza, ungasebenzisa ulwazi lwedatha ukwandisa amaphulo akho kunye nokunciphisa inkcitho yentengiso eyinkunkuma. Unokukhetha kwakhona kwiifomathi ezininzi zentengiso, ezifana neentengiso zokuthenga ezibonisa iimveliso zakho zikwindawo ephambili, kunye nokubonisa ukuthengisa kwakhona, ekhuthaza iinguqu.
Iinzuzo zentengiso yePPC zicacile. Ungasebenzisa amagama angundoqo ahlukeneyo kunye nemikhankaso yentengiso ukujolisa amaqela ahlukeneyo kunye nabaphulaphuli. Intengiso ye-Pay-per-click isebenza kuzo zombini iidesktop kunye neeplatifti zeselula, kwaye inyusa amandla e-Intanethi. Phantse wonke umntu usebenzisa i-intanethi ukufumana oko akufunayo, kwaye ungasebenzisa le nyaniso. Xa isetyenziswe ngokuchanekileyo, i-pay-per-click intengiso kwi-Adwords yindlela enhle yokufumana ingqalelo kubathengi abanakho.
Ungasebenzisa imodeli yebhidi ye-Adwords ukumisela ukuba kufuneka uchithe malini kwiindawo ezithile zentengiso. Ifandesi yenzeka ngalo lonke ixesha kukho isithuba kwindawo yentengiso, kwaye ithatha isigqibo sokuba zeziphi iintengiso eziza kuvela kwindawo. Unokukhetha ukugxila kunqakrazo, izimvo, iinguquko, iimbono, kunye nothethathethwano, kwaye ungasebenzisa ibhidi yeendleko-ngonqakrazo ngalunye ukuhlawula kuphela xa umntu ecofa intengiso yakho.
Isicwangciso seMaxime Conversions sisebenzisa ukufundwa koomatshini ukukhulisa ucofa kunye nokuchitha ngaphakathi kwebhajethi yakho yemihla ngemihla. Iqwalasela izinto ezifana nexesha lemini, indawo, kunye nenkqubo yokusebenza. Ithi ke iseke ibhidi eyandisa iinguqulelo kuhlahlo lwabiwo-mali lwemihla ngemihla olungenayo. Esi sicwangciso sifanelekile kubantu abanohlahlo lwabiwo-mali oluphezulu abafuna ukufumana umthamo kunye nokusebenza okunamandla kokuguqulwa ngaphandle kokuchitha imali. Ngaphandle kokuphucula unqakrazo lwakho, iqhinga leMaxime Conversions likwakongela ixesha ngokwenza iibhidi zakho ngokuzenzekelayo.
Ungaphinda uzame imodeli ye-CPC yesandla. Itsala i-traffic esemgangathweni kwaye iqinisekisa izinga eliphezulu lokucofa. Nangona kunjalo, kufuna ixesha elininzi. Amaphulo amaninzi ajolise ekuguquleni, kunye ne-CPC yesandla isenokungabi lolona khetho lufanelekileyo kubo. Ukuba ufuna ukwandisa iinguqulelo zakho kunqakrazo lwakho, ungakhetha ukusebenzisa imodeli yeCPC ephuculweyo. Le modeli lukhetho oluhle lokuthengisa kwakhona kunye nemikhankaso enegama.
Njengoko kukhankanyiwe ngasentla, UGoogle unikezela ngeemodeli ezahlukeneyo zokubhida kwiiphulo ezahlukeneyo zentengiso. Ke kufuneka uqonde iinjongo zephulo lakho ngaphambi kokumisela imodeli yokubhida yeAdwords. Amaphulo ahlukeneyo aya kuxhamla kwizicwangciso ezahlukeneyo zokwandisa ukuguqulwa. Kufuneka ukhethe isicwangciso esifanelekileyo sephulo lakho. Ngoko, zeziphi ezona zicwangciso zokubhida kwiphulo ngalinye? Makhe sijonge ezinye zezona zicwangciso eziqhelekileyo kwi-Adwords kwaye sifunde kuzo.
Ibhidi ye-Smart lolona khetho lulungileyo lokunyusa amazinga okuguqulwa. Iimodeli zebhidi ze-Smart zilungelelanisa ngokuzenzekelayo iibhidi ngokusekelwe kumathuba okuguqulwa. Ukusebenzisa ibhidi yexabiso-nganye-nge-acquisition ekujoliswe kuyo kunokukunceda ukuba ubambe ezi nguqulelo zinexabiso eliphantsi. Nangona kunjalo, Kuya kufuneka ukhumbule ukuba utshintsho lwebhidi rhoqo lunokunciphisa ingeniso yentengiso yakho. Ngoko ke, ukulungelelanisa iibhidi zakho rhoqo kunokonakalisa uhlahlo lwabiwo-mali lwakho kunye nezinga lakho lokuguqulwa. Kungenxa yoko le nto iiModeli zeBidding ezihlakaniphile zilungile ekonyuseni ingeniso yakho
Ukubaluleka kophando lwegama elingundoqo kwinqanaba lokucwangcisa iphulo le-Adwords alikwazi ukugqithiswa. Uphando lwegama elingundoqo luya kukuvumela ukuba usete izinto ezilindelekileyo kwiiphulo zakho kwaye uqinisekise ukuba zijoliswe kwaye ziyasebenza. Kwakhona kuya kukunceda ukuba uchonge amagama angundoqo afanelekileyo kwiphulo lakho. Xa ucwangcisa iphulo lakho, kufuneka ube ngokuthe ngqo kangangoko kwaye uqwalasele iinjongo zakho zeprojekthi kunye nabaphulaphuli. Ukukunceda ufumane amagama angundoqo afanelekileyo, ungasebenzisa i-Google Keyword Planner.
Inkqubo yophando lwegama elingundoqo yindlela efanelekileyo yokumisela ukuba ngawaphi amagama asetyenziswa imihla ngemihla ukukhangela imveliso okanye inkonzo yakho.. Nje ukuba uyazi ukuba ngawaphi amagama aphambili ahamba phambili kwishishini lakho, ungamisela ukuba yeyiphi na ibinzana kunye namagama aya kwenza eyona traffic. Le nkqubo iza kukunceda uphuhlise isicwangciso esisebenzayo sokuthengisa kwindawo yakho kwaye uqinisekise ukuba ikwinqanaba eliphezulu kwiziphumo zenjini yokukhangela.. Ukwandisa amathuba akho okufumana i-organic traffic, sebenzisa isixhobo segama elingundoqo njenge-Google Keyword Planner.
Enye indlela yokufumana amagama angundoqo afanelekileyo kukusebenzisa iGoogle Trends. Oku kuya kukubonisa inani lophendlo lwamagama akho angundoqo kwaye yeyiphi ipesenti yolo phendlo belukwiwebhusayithi yomntu okhuphisana naye.. Uphando lwegama elingundoqo akufanele lukhawulelwe kumthamo wokukhangela kunye nokuthandwa – kufuneka kwakhona ucinge ukuba bangaphi abantu abakhangele iimveliso okanye iinkonzo zakho. Ngokusebenzisa ezi metrics, unokwandisa amathuba akho okwenza inzuzo eninzi. Ngelixa inkqubo yophando lwamagama angundoqo isetyenziswa kakhulu, inokuphuculwa ngeemetrikhi ezahlukeneyo.
Xa uchaza iimarike ezinenzuzo kunye nokuqonda injongo yokukhangela, Uphando lwegama elingundoqo lunokukunceda ufumane i-niche eya kuvelisa i-ROI enhle. Olu phando luya kukunika ingqiqo yamanani kwiingqondo zabasebenzisi be-intanethi kwaye ikuvumela ukuba wenze iphulo lakho le-AdWords. Isicwangcisi segama elingundoqo likaGoogle sinokukunceda wenze intengiso eyimpumelelo kwimveliso okanye inkonzo yakho. Eyona njongo iphambili yophando lwegama elingundoqo kukwenza impembelelo enamandla kubantu abasele benomdla kwimveliso/unikezelo lwenkonzo yakho..
Ukuba ufuna ukwandisa ukubanakho kwephulo lakho leAdWords, kufuneka ukwazi ukuseta uqingqo-mali. UGoogle ikuvumela ukuba usete uhlahlo lwabiwo-mali lwephulo ngalinye. Unokubeka uhlahlo lwabiwo-mali lwemihla ngemihla, kodwa kungcono ukukhumbula ukuba iphulo linokuchitha ukuya kutsho kabini kuhlahlo lwabiwo-mali lwemihla ngemihla ngalo naluphi na usuku. Ungasebenzisa uhlahlo lwabiwo-mali lwemihla ngemihla kwimikhankaso yeqela eneempawu ezifanayo. Kwakhona, hlala ukhumbula ukuba uGoogle uhamba kuphela kwibhajethi yakho yemihla ngemihla ukuya kuthi ga 30.4 amaxesha ngenyanga.
Xa uhlahlo lwabiwo-mali lwe-Adwords, qiniseka ukuba uhlala ukhumbula ukuba ibhajethi yakho yentengiso iya kuphela ukuza kuthi ga ngoku. Ukuba uchitha ngaphezu koko unako, uya kuphelela ekubeni ulahlekelwe yimali. Ukwengeza, ungaphela nge CPA esezantsi kunokuba ubulindele. Ukunqanda oku, zama ukusebenzisa amagama angundoqo angakhiyo. Ezi ntlobo zamagama angundoqo zine-traffic ephantsi kunye nokufaneleka. Nangona kunjalo, banyusa umgangatho weentengiso zakho.
Enye indlela yokubeka uhlahlo lwabiwo-mali lwe-AdWords kukwenza ibhajethi ekwabelwana ngayo. Ngokusebenzisa uhlahlo lwabiwo-mali ekwabelwana ngalo, unganika amaphulo amaninzi ukufikelela kwisixa esifanayo semali. Nangona kunjalo, le ndlela ayikuvumeli ukuba ulandelele uhlengahlengiso oluninzi ngexesha elinye. Kunoko, ungatsho nje ukuba une-$ X kwibhajethi yakho kwaye iphulo lakho liza kuboleka loo mali kuloo akhawunti. Ukuba awufuni ukwabelana ngebhajethi yakho, ungasebenzisa uhlahlo lwabiwo-mali oluhamba phambili, which allow you to adjust your total monthly spending by one to three times a month.
A standard method of budgeting for Adwords is Cost-Per-Click (CPC). CPC advertising gives you the best ROI because you only pay when someone clicks on your ad. It is much cheaper than traditional advertising, but you have to pay until you see results. This means that you will be more confident in your efforts and the outcome. You should be able to see that your ads are bringing you the sales you’re after.
