I-imeyile info@onmascout.de
Ifowuni: +49 8231 9595990
Ngaphambi kokuba uqale umkhankaso wakho we-Adwords, kubalulekile ukuqonda iziseko zeNdleko ngokuchofoza, imodeli yokubhida, Uvavanyo lwegama elingundoqo, kunye nokulandela uguqulo. Ngokulandela la manyathelo asisiseko, uya kuba nephulo eliyimpumelelo. Ngethemba, eli nqaku libe luncedo ekuqaliseni ngentengiso yakho. Qhubeka ufunda ukuze ufumane iingcebiso kunye namaqhinga! Kwaye ukuba unayo nayiphi na imibuzo, uzive ukhululekile ukubuza kwizimvo! Nantsi eminye yemibuzo eqhelekileyo onokuthi uyibuze.
Iindleko ngokuchofoza kwimikhankaso ye-Adwords ixhomekeke kwindlela iintengiso zakho ezisondele ngayo abathengi’ uphendlo. Kwezinye iimeko, iibhidi eziphezulu ziya kukuzisa umgangatho ophezulu, ngelixa iibhidi eziphantsi ziza kukuzisela amazinga asezantsi oguqulo. Kufuneka ulandele iindleko zakho usebenzisa iPhepha likaGoogle okanye isixhobo esifanayo ukuze ubone ukuba ungalindela ukuchitha kangakanani kwigama elithile elingundoqo okanye ukudibanisa amagama angundoqo.. Emva koko, ungahlengahlengisa iibhidi zakho ngokufanelekileyo ukufikelela elona zinga liphezulu loguqulo olunokwenzeka.
Ixabiso eliphakathi ngokuchofoza kwimikhankaso ye-Adwords kwi-e-commerce iphakathi kweedola ezimbalwa kunye $88. Ngamanye amazwi, imali umthengisi abizela yona ngexesha eliqulathe iikawusi zeholide iphantsi xa kuthelekiswa nexabiso lepere yeekawusi zeKrisimesi.. Kanjalo, oku kuxhomekeke kwizinto ezininzi, kuquka igama elingundoqo okanye igama lokukhangela, ishishini, kunye nemveliso yokugqibela. Nangona kukho ezinye izinto ezinokunyusa okanye ukunciphisa iindleko ngokucofa, abathengisi abaninzi ababizi imali egqithisileyo. Ukuba imveliso kuphela $3, awuyi kwenza imali eninzi ngokuyibhida.
Njengokuba, abathengisi abathengisa iimpahla kwiAmazon baya kuhlawula $0.44 ngonqakrazo ngalunye. Yezempilo & Izinto zasekhaya, abathengisi baya kuhlawula $1.27. YezeMidlalo naPhandle, ixabiso ngonqakrazo ngalunye $0.9
Ngelixa i-CPC iyimetriki eluncedo yokuvavanya ukusebenza kwephulo lentengiso, yinxalenye nje encinci yepuzzle. Ngelixa ixabiso ngokucofa liyinxalenye ebalulekileyo yalo naluphi na ukhankaso lwentengiso oluhlawulelwayo, i-ROI iyonke ibaluleke kakhulu. Ngentengiso yomxholo, unokutsala izixa ezikhulu ze-SEO traffic, ngelixa imidiya ehlawulwayo inokuzisa i-ROI ecacileyo. Iphulo lentengiso eliyimpumelelo kufuneka liqhube eyona ROI iphezulu, velisa itrafikhi ephezulu, kwaye ugweme ukuphoswa kwiintengiso kunye nezikhokelo.
Ukongeza kwiCPC, abathengisi kufuneka baqwalasele inani lamagama angundoqo. Isixhobo esilungileyo sokusebenzisa ukuqikelela i-CPC sisixhobo somlingo se-SEMrush yegama elingundoqo. Esi sixhobo sidwelisa amagama angundoqo ahambelanayo kunye ne-CPC yawo eqhelekileyo. Ikwabonisa nokuba igama elingundoqo ngalinye lixabisa malini. Ngokuhlalutya le datha, ungamisela ukuba yeyiphi na amagama angundoqo indibaniselwano eneyona CPC isezantsi. Ixabiso eliphantsi ngokucofa lihlala lingcono kwishishini lakho. Akukho sizathu sokuchitha imali eninzi kunokuba kufuneka.
Unokuhlengahlengisa isicwangciso sakho sebhidi ye-Adwords usebenzisa iDrafti kaGoogle kunye noVavanyo. Ungasebenzisa kwakhona idatha esuka kwi-Google Analytics kunye nokulandela umkhondo wokuguqulwa ukwenza izigqibo zakho zebhidi. Nje, kufuneka useke iibhidi zakho kwimibono kunye nonqakrazo. Ukuba uzama ukuvelisa ulwazi lwebrand, sebenzisa indleko-ngokuchofoza. Ukuba ujonge ukwandisa ukuguqulwa, ungasebenzisa ikholamu yeCPC ukumisela iibhidi zakho zokuqalisa. Ekugqibeleni, kufuneka wenze lula ulwakhiwo lweakhawunti yakho ukuze ukwazi ukwenza utshintsho lweqhinga lokuthengisa ngaphandle kokuchaphazela ukusebenza.
Kufuneka usoloko useta ixabiso lakho eliphezulu ngokwedatha efanelekileyo. Nangona kunjalo, ungabhida ngokohlobo lomxholo obonisiweyo. Ungabhida kumxholo kuYouTube, Inethiwekhi yokuBonisa kaGoogle, Iiapps zikaGoogle, kunye neewebhusayithi. Ukusebenzisa esi sicwangciso siya kukuvumela ukuba uphakamise ibhidi yakho ukuba ubona ukuhla kweenguquko. Kodwa qiniseka ukuba ujolise kwibhidi yakho ngokufanelekileyo ukuze ukwazi ukwenza uninzi lweedola zakho zentengiso.
Isicwangciso esilungileyo sokunyusa unqakrazo kukunyusa ibhidi yakho ngaphakathi kwebhajethi yakho. Esi sicwangciso sisebenza kakuhle kumagama angundoqo aguqukayo okanye ukufumana umthamo ophezulu. Kodwa kufuneka ulumke ungagqithisi, okanye uya kuchitha imali kwi-traffic engenamveliso. Ngalo lonke ixesha khumbula ukusebenzisa umkhondo woguqulo ukuqinisekisa ukuba iphulo lakho lifumana okuninzi kwimizamo yakho. Imodeli yeBidding ye-Adwords ibalulekile kwimpumelelo yakho! Kodwa uyimisa njani?
Indlela eqhelekileyo yokumisela ixabiso le-Adwords yindleko ngokuchofoza. Iluncedo kwitrafikhi ekumgangatho ophezulu kodwa ayilunganga kwimikhankaso yevolumu enkulu. Enye indlela yindleko-nge-mille yokubhida. Zombini ezi ndlela zikunika ukuqonda kwinani lemibono, into ebalulekileyo xa uqhuba iphulo lokuthengisa ixesha elide. I-CPC ibalulekile ukuba ufuna ukwenza utshintsho oluninzi ukusuka kunqakrazo.
Iimodeli zokubhida ezihlakaniphile zixhomekeke kwi-algorithms kunye nedatha yembali ukwandisa iziphumo zokuguqulwa. Ukuba uqhuba iphulo eliphezulu lokuguqula, UGoogle unokunyusa ubukhulu beCPC yakho kangangoko 30%. Kwelinye icala, ukuba amagama akho angundoqo akhuphisana kakhulu, unganciphisa ibhidi yakho enkulu yeCPC. Iinkqubo zokubhida ezihlakaniphile ezinje zifuna ukuba uhlale ubeka iliso kwiintengiso zakho kwaye wenze ingqiqo yedatha. Ukufumana uncedo lobuchwephesha lokwandisa iphulo lakho le-Adwords linyathelo elilumkileyo, kwaye iMuteSix ibonelela ngokubonisana simahla ukuze uqalise.
Unokwenza uvavanyo lwegama elingundoqo kwi-Adwords ngokuxelela i-arhente yakho ukuba yiyiphi amagama angundoqo omele uwagcine kwaye utshintshe. Unokukhetha ukuvavanya amagama angundoqo amaninzi njengoko ufuna kwiqela lovavanyo. Kodwa utshintsho oluninzi olwenzayo kumagama akho angundoqo, kokukhona kuya kuba nzima ukumisela ukuba ngaba banaso isiphumo esifunekayo. Nje ukuba uyazi ukuba ngawaphi amagama angundoqo angasebenziyo kakuhle, ungazibuyisela ngeendawo ezininzi ezifanelekileyo. Nje ukuba ugqibe ukuba ngawaphi amagama angundoqo avelisa ucofa ngakumbi, lixesha lokudala ikopi yentengiso, ulwandiso lwentengiso, kunye namaphepha okumisa enzelwe ukuguqulwa.
Ukumisela ukuba ngawaphi amagama angundoqo asebenza ngaphantsi, zama ukusebenzisa iinguqulelo ezahlukeneyo zekopi yentengiso efanayo kumaqela ahlukeneyo eentengiso. Ukwenza oku, unokwenza utshintsho olubalulekileyo kwikopi yakho yentengiso. Kufuneka ugxininise kumacandelo evolumu ephezulu kunye namaqela eentengiso. Amaqela eentengiso anomthamo ophantsi kufuneka avavanye ikopi yeentengiso ezahlukeneyo kunye nokudibanisa amagama angundoqo. Kufuneka kwakhona uvavanye izakhiwo zeqela leentengiso. Kuya kufuneka wenze imifuniselo emininzi ukuze ufumane indibaniselwano efanelekileyo yamagama angundoqo kwikopi yakho yentengiso.
Phakathi kweenzuzo zokuvavanya igama elingundoqo kwi-Adwords kukuba iGoogle ngoku ibonelela ngesixhobo sokuxilongwa kwegama elingundoqo, efihliweyo kujongano lomsebenzisi. Ikunika umbono obanzi wempilo yegama elingundoqo. Uyakwazi ukubona ukuba intengiso yakho ivela kangaphi kwaye ivela phi. Ukuba ufuna ukuphucula umgangatho wekopi yakho yentengiso, ungakhetha ukwenza onke amagama angundoqo kwiphulo lakho. Nje ukuba ufumene ezo zisebenza ngcono, ungadlulela kwinyathelo elilandelayo.
Izixhobo zamagama angundoqo zinokukunceda wenze uluhlu lwamagama angundoqo, kwaye inokuhluzwa ngokusekelwe kubunzima. Kumashishini amancinci, kufuneka ukhethe amagama angundoqo aphakathi, kuba ngokwesiqhelo banebhidi ecetyisiweyo esezantsi, kwaye uya kufumana imali eninzi ngenqanaba eliphezulu lokhuphiswano. Ekugqibeleni, ungasebenzisa isixhobo sovavanyo lwephulo le-AdWords ukufaka amagama angundoqo athile kumaphepha akho okufikela kwaye uvavanye ukuba ngawaphi amagama angundoqo asebenza ngakumbi..
Ukulandelela ukuguqulwa kunokuba luncedo kakhulu ekumiseleni i-ROI yamaphulo akho. Ukuguqulwa zizenzo ezithathwe ngumthengi emva kokutyelela iphepha lewebhu okanye ukuthenga. Inqaku lokulandelela ukuguqulwa kwe-Adwords livelisa ikhowudi ye-HTML yewebhusayithi yakho ukulandelela ezi zenzo. Ithegi yokulandelela kufuneka ilungiselelwe ishishini lakho. Unokulandelela iintlobo ezahlukeneyo zokuguqulwa kwaye ulandele i-ROI eyahlukileyo kwiphulo ngalinye. Ukwenza njalo, landela la manyathelo.
Kwinqanaba lokuqala lokulandela ukuguqulwa kwe-AdWords, ngenisa i-ID yoGuqulo, ileyibhile, kunye nexabiso. Emva koko, khetha i “Umlilo Uvuliwe” icandelo ukucacisa umhla apho ikhowudi yokulandela umkhondo kufuneka igxothwe. Ngokuzenzekela, ikhowudi kufuneka umlilo xa undwendwe luhlala kwi “Enkosi” iphepha. Kufuneka uxele iziphumo zakho 30 iintsuku emva kokuphela kwenyanga ukuze uqiniseke ukuba ubamba inani eliphezulu lokuguqulwa kunye nengeniso.
Isinyathelo esilandelayo kukwenza ithegi yokuguqula umkhondo kuhlobo ngalunye lokuguqulwa. Ukuba ikhowudi yakho yokulandela umkhondo yohlukile kuguqulo ngalunye, kufuneka ubeke uluhlu lomhla kwintengiso nganye ukwenza kube lula ukuzithelekisa. Le ndlela, unokubona ukuba zeziphi iintengiso ezikhokelela kuguqulo oluninzi kwaye zeziphi ezingekhoyo. Kwakhona luncedo ukwazi ukuba mangaphi amaxesha isivakashi esijonga iphepha kunye nokuba oko kucofa sisiphumo sentengiso.
Ukongeza ekulandeleni ukuguqulwa, ungasebenzisa ikhowudi efanayo ukulandelela iminxeba eyenziwe ngeentengiso zakho. Iifowuni zefowuni zinokulandelelwa ngenombolo yokuthunyelwa kweGoogle. Ukongeza kubude bexesha kunye namaxesha okuqalisa kunye nokuphela kweefowuni, ikhowudi yendawo yomnxeba nayo inokulandelelwa. Iintshukumo zasekuhlaleni ezifana nokukhutshelwa kwe-app nazo zirekhodwa njengoguqulo. Le datha ingasetyenziselwa ukuhlalutya amaphulo akho kunye namaqela eentengiso ukwenza ezona zigqibo zilungileyo.
Enye indlela yokulandela ukuguqulwa kwe-AdWords kukungenisa idatha yakho ye-Google Analytics kwiintengiso zikaGoogle. Le ndlela, uya kukwazi ukuthelekisa iziphumo zemikhankaso yakho ye-AdWords kunye neziphumo zakho zohlalutyo. Idatha oyiqokelelayo iluncedo ekumiseleni i-ROI yakho kunye nokunciphisa iindleko zoshishino. Ukuba unokulandelela ngempumelelo uguqulelo oluvela kwimithombo yomibini, unokwenza izigqibo ezingcono ngeendleko ezimbalwa. Ngalo ndlela, uya kukwazi ukusebenzisa ibhajethi yakho ngokufanelekileyo kwaye uvune izibonelelo ezininzi kwiwebhusayithi yakho.
