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Kukho iingqwalasela ezibalulekileyo xa usebenzisa i-Adwords kwiwebhusayithi yakho. Ukwazi iindleko, ibhidi yamagama angundoqo, kunye nokulandela umkhondo woguqulo zonke zibalulekile ekwenzeni uninzi lwale nkqubo yokuthengisa kwi-intanethi. Ulwazi olukweli nqaku luya kukunceda ukuba uqalise ngokukhawuleza. Ungasebenzisa kwakhona iingcebiso ezivela kwinqaku ukuze ufunde ngakumbi malunga neminye imiba ye-Adwords. Eli nqaku liza kukunika isishwankathelo esisisiseko senkqubo, ukusuka kuphando lwegama elingundoqo ukuya kwibhidi ukuya ekulandeleleni ukuguqulwa.
Elinye lamanyathelo okuqala kuphando lwegama elingundoqo kukuqonda ishishini lakho. Ngokuhlalutya imibuzo ebuzwa ngabaphulaphuli bakho, unokwenza umxholo oza kubhenela kubo. Indlela efanelekileyo yokuqokelela idatha yophando lwegama elingundoqo kukucwiliswa kwindawo yakho. Sebenzisa abalandeleli bamagama ukuchonga ukuba abantu abakwi-niche yakho bafuna ntoni. Sebenzisa ulwazi ukuphuhlisa umxholo oza kubhenela kubaphulaphuli bakho kwaye ukwandise indawo yakho yokugcwala. Nazi ezinye iindlela zokuqokelela idatha yophando lwegama elingundoqo kwishishini lakho.
Emva kokuba ukhethe amagama akho angundoqo, zibeke phambili ngokubaluleka. Qinisekisa ukuba zithe ngqo kumxholo wesayithi yakho. Sebenzisa amagama angundoqo amathathu okanye amahlanu ngegama ngalinye elingundoqo. Gxininisa kwii-niches ezithile ukwenza iphulo lakho lisebenze ngakumbi. Kwakhona, kuphephe ukusebenzisa amagama angundoqo azaliswe lukhuphiswano. Uphando lwegama elingundoqo lunokukunceda ukuba ufumane imixholo ephindaphindiweyo kwi-niche yakho. Xa ubhalela upapasho lwe-intanethi, sebenzisa uphando lwegama elingundoqo ukuchonga imixholo ephindaphindiweyo kwishishini lakho.
Ukuba usebenzisa iintengiso ezihlawulelwayo ukukhuthaza iwebhusayithi yakho, uphando lwegama elingundoqo lubalulekile. Ukwazi ukuziphatha kokukhangela kwabaphulaphuli bakho kubalulekile kwishishini lakho. Sebenzisa olu lwazi ukubhala umxholo ofanelekileyo kubaphulaphuli bakho. Gcina ukhumbule ukuba kukho iindidi ezahlukeneyo zabantu abafuna ulwazi olufanayo njengawe. Ukuba abaphulaphuli bakho basebenzisa amagama afanayo, uya kuba nethuba elingcono lokufunyanwa kwiiSERPs. Inzuzo ephambili kuphando lwegama elingundoqo kukuba inokukunceda ukuba ubone ukuba yeyiphi amagama angundoqo asebenza kakhulu kwiphulo lakho lentengiso..
Ukuqonda abaphulaphuli ojolise kubo kubalulekile ekwandiseni ubukho bakho kwi-intanethi. Ukuba usebenzisa amagama angundoqo aqhelekileyo, uya kujolisa abaphulaphuli abaninzi kunokuba ubufuna. Ngokwazi iimfuno zabaphulaphuli ojolise kubo, unokwenza uluhlu lwamagama angundoqo kunye nezicwangciso zokuhlangabezana neemfuno zabo. Ngoncedo oluncinci oluvela kuphando lwegama elingundoqo, unokwenza izicwangciso zokufanisa iimveliso kunye neenkonzo zakho kunye neemfuno zabo. Uya kumangaliswa kubungakanani bendlela onokuthi uyiphucule ngayo indawo ye-injini yokukhangela yewebhusayithi yakho kwaye ukwandise ukuthengisa kwakho.
Ukubhida amagama angundoqo kwi-Adwords kunokwenziwa kwinqanaba legama elingundoqo okanye kwinqanaba leqela leentengiso. Inqanaba legama elingundoqo ukubhida liguquguquka ngakumbi kwaye lilungele ukunyusa ixabiso lesiphumo esifunwayo sephulo.. Ukwandiswa kwegama elingundoqo nako kunokwenzeka kwaye kunokunyusa ibhidi yeqela lonke leentengiso. Ukusebenzisa amaqela eentengiso kunye nebhidi yegama elingundoqo kulula ukuyilawula. Unokusebenzisa ukubhida kweqela leentengiso kwiintsuku ezimbalwa zokuqala zephulo lakho ukuvavanya iindlela ezahlukeneyo.
Ngegama ngalinye elingundoqo, ungahlengahlengisa ixabiso lebhidi ngokutshintsha inani leentengiso ezibonisiweyo kwelo gama lingundoqo. Ukwandisa ibhidi kwigama eliphambili kunokuphucula indawo yakho kwiqela leentengiso. Ngokunjalo, ukuthoba ibhidi yeqela leentengiso kunokunciphisa iindleko-ngokuguqulwa. Kuya kufuneka kwakhona ubeke iliso ixesha lokuvala ukwenza eyona bhidi yegama elingundoqo. Injongo kukugcina imali ngaphandle kokubingelela ukuguqulwa.
Xa ubiza igama elingundoqo kwi-Adwords, imali ehlawulweyo isekelwe ekuthandeni igama elingundoqo. Igama elingundoqo linamandla okuqhuba i-traffic eninzi ukuba umkhangeli uchwetheza kwigama elingundoqo elibuzwayo. Ukukhethwa kwegama elingundoqo elifanelekileyo kufuneka kuhambelane nabaphulaphuli. Ngokujolisa kubaphulaphuli abafanelekileyo, unokufikelela kubaphulaphuli abaninzi kwaye wakhe iphulo eliqinileyo lePPC. Ngaphandle koko, iphulo lokubhida igama elingundoqo lingalawulwa yi-arhente yeengcali, ezifana neDeksia.
Nje ukuba uye walungisa intengiso yakho, esweni iziphumo kwaye wenze uhlengahlengiso njengoko kuyimfuneko. Xa uqhuba iintengiso ezihlawulwayo, qiniseka ukuba ujolise kumagama angundoqo afanelekileyo kwaye uvavanye ukusebenza kwabo ngamaxesha athile ukuqinisekisa ukuba iziphumo zilungile. Ngokulandela iingcebiso ezingentla, uya kuba kwindlela elungileyo ukufikelela kwiinjongo zakho. Gcina nje ukhumbule ukuba injongo yakho kufuneka ibe yefanelekileyo kwaye ifezeke. Khumbula nje ukulungelelanisa iibhidi zakho ukuba kuyimfuneko.
Awona magama aphambili e-AdWords abiza kakhulu ngalawo abandakanya imali kunye namashishini alawula izixa ezikhulu zemali.. Amanye amagama angundoqo abiza kakhulu kuGoogle aquka imfundo kunye “isidanga,” iindidi ezimbini ezinokuthi zithathwe njengokhuphiswano oluphezulu. Abantu abajonge ukungena kwishishini lemfundo kunye nonyango kufuneka balindele ii-CPC eziphezulu. Iinkampani ezishishina ngokhathalelo lwempilo kunye namayeza kufuneka zikwazi noku. Ngaphandle kwezempilo, Iinkampani zeinshorensi kunye neefemu zemali zichitha imali eninzi kwi-AdWords.
Enye into ekufuneka uyiqwalasele xa ubala ixabiso le-Adwords lizinga lokuguqulwa. Izinga lokuguqulwa yipesenti yeendleko zokucofa okukhokelela kwisenzo. Umzekelo, ukuba umntu ucofa ikhonkco ukubhalisela umrhumo we-imeyile, umsebenzisi we-AdWords unokwenza ikhowudi ekhethekileyo yokulandelela imirhumo ye-imeyile yolo ndwendwe luthile. Le khowudi iya kuthumela i-pings ngamaxesha kwiiseva ze-AdWords ukulungelelanisa idatha. Nje ukuba idatha iqokelelwe, iindleko zokuguqulwa ngalunye zahlulwe ngenani elipheleleyo lokucofa.
Iindleko zomndilili wokucofa ziyahluka ngokubanzi kwaye zixhomekeke kwigama elingundoqo kunye neshishini. Kwinethiwekhi yokukhangela, i-avareji CPCs ngeenxa zonke $2.32. Kwinethiwekhi yokubonisa, bazi $0.58. Ngolwazi oluthe vetshe kwezi metrics, ndwendwela inqaku lethu le-AdWords metrics. Enye indlela yokugcina imali kwi-AdWords kukusebenzisa amagama angundoqo aneNqaku loMgangatho ophezulu. Amagama angundoqo oMgangatho oPhezulu afumana umgangatho ongcono wentengiso kwaye wonge imali.
Ukuba uqhuba iphulo lePPC noGoogle, kubalulekile ukuqonda iindleko ngokucofa. UGoogle unesuti yezixhobo ezinceda amashishini ukuba abeke iliso kwaye alinganise ukusebenza kwentengiso yawo. Oku kubandakanya isoftware kaGoogle yohlalutyo, elilinganisa iindleko ngokucofa. Kodwa ngaphambi kokuba uthathe isigqibo sokusebenzisa esi sixhobo, qiniseka ukuba uyazazi ngokupheleleyo iindleko kunye nobude bephulo ngalinye. Ukwengeza, Uhlahlo lwabiwo-mali lwentengiso lwenkampani luya kumisela isixa semali esiyixabisayo ukusebenzisa intengiso yePPC.
Ukulandelela uguqulo kwi-AdWords kuneengenelo ezininzi. Ekuqaleni, inokunyusa amanani akho oguqulelo mva, ngokubala unqakrazo lokugqibela kunye nomhla wentengiselwano. Isibini, ikuvumela ukuba ulandelele emva kokuguqulwa, okanye uguqulo olungazange lwenzeke kwiveki yokuqala yokutshekisha iinkcukacha-manani. Yale, uya kufuna ukwenza icookie yokulandelela eya kuhlala ubuncinane iintsuku ezingamashumi amathathu. Iqebengwana elide, ngcono, njengoko iya kukunceda ulandelele zonke iinguqulelo ezenziweyo.
Xa useka iWebhusayithi okanye uFowunela uguqulo lweSiza, uzakufuna ukwenza imboniselo-ngefestile yoguqulelo. Olu seto lulandelela iindwendwe ezijonga intengiso yakho kodwa ungacofa. Aba bantu banokubuya kamva kwaye baguquke. Unokuseta ixesha phakathi kokujonga kunye nokuguqulwa ukuba ube naphi na ukusuka kusuku olunye ukuya 30 iintsuku. Unokukhetha kwakhona ixabiso leSiko, eya kulandela iindwendwe ngalo naliphi na ubude bexesha. Ukulandelela iinguquko, Kuya kufuneka wazi ukuba zeziphi iintengiso ezifumana ezona zithuthi zininzi.
Ukulandelela ukuguqulwa kwi-Adwords kunokusetwa ukulinganisa inani leefowuni ezenzeka emva kokuchofoza intengiso yakho.. Unokukhetha kuluhlu lweenketho ezisekelwe kwindlela uguqulelo lwakho olujongeka ngayo. Ukuguqulwa kwewebhusayithi, umzekelo, zibandakanya ukuthenga kunye nokubhalisa. Iifowuni zefowuni, kwelinye icala, inokubandakanya iifowuni ezivela kwintengiso yakho kwaye ziphele kwifowuni yomthengi. Kwezi ntlobo zoguqulo, uya kufuna inombolo yefowuni ukuze uguqulelo lulandelelwe.
Ukulandelela uguqulo kwi-AdWords akusebenzi kunye nabathengi abangenazo iikuki zivuliwe. Nangona uninzi lwabasebenzisi be-intanethi bebrawuza ngeekuki ezinikwe amandla, basenokucima ikhukhi yokuguqula umkhondo. Ungasebenzisa kwakhona i-plugin yokuguqula umkhondo kwi-AdWords ukutshintsha ikhowudi yokuguqula. Ukuba useneengxaki, cinga ngokuqhagamshelana ne-arhente yentengiso okanye umphuhlisi wewebhusayithi. Baya kukuvuyela ukunceda.
Mhlawumbi uvile ngamagama angundoqo angalunganga kwi-Adwords, kodwa uzisebenzisa njani kanyekanye? Yiyiphi eyona ndlela ingcono yokuyisebenzisa? Kulungile, ngenene ilula kakhulu. Ekuqaleni, kufuneka wenze iseti ekwabelwana ngayo yamagama angundoqo angalunganga. Emva koko, ungaqala ukongeza amagama angundoqo angalunganga kwiphulo lakho. Le ndlela, uya kukwazi ukunqanda ukuchitha imali kwimikhankaso yentengiso engaguqukiyo.
Xa usakha uluhlu lwakho, qiniseka ukuba ukhetha iintlobo ezifanelekileyo zamagama angundoqo angalunganga. Le yimigaqo edityaniswe ngokwentsingiselo, kodwa azinxulumananga neemveliso okanye iinkonzo zakho. Iintengiso ezibonisa imigaqo engahambelaniyo nemveliso okanye iinkonzo zakho azifane zivelise nayiphi na intengiso, ngoko kufuneka ukuphephe ukusebenzisa loo magama angundoqo. Unokusebenzisa amagama angundoqo angalunganga kwimibuzo yokukhangela ongathengiyo. Oku kunokunceda amaphulo akho ukuba afezekise amazinga aphezulu okuguqulwa.
Xa usenza uluhlu lwamagama angundoqo angalunganga, Kuya kufuneka ukhethe amagama ekuya kuba nzima kakhulu kuwe ukuba uhlele ngawo. Ungasebenzisa amagama angundoqo aqulethe iifom ezininzi zamagama okanye amabinzana ongafuni ukuwajolisa. Kuxhomekeke kwinjongo yakho, unokongeza amagama angundoqo angalunganga kumaqela eentengiso okanye amaphulo kwaye usebenzise ibinzana elihambelanayo elibi ukukhuphela ngaphandle naziphi na izigama ezingabalulekanga. Oku kunokukunceda wehlise i-CPC yakho, kwaye wandise ukubekwa kwentengiso yakho.
Ukwenza uluhlu lwamagama angundoqo angalunganga, kufuneka wenze iqela leentengiso elahlukileyo kudidi ngalunye lwegama elingundoqo. La magama angundoqo kufuneka agubungele iikhonsepthi ezahlukeneyo ezinxulumene neenkampani zoshishino kunye nemveliso. Le ndlela, ungalungisa amagama akho angundoqo kwaye unxibelelane nabantu abafanelekileyo. Nangona kunjalo, kufuneka ulumke ungongezi amagama angundoqo angalunganga kwinqanaba elingalunganga. Ziya kongezwa njengeemidlalo ezichanekileyo. Ukuba ukhetha inqanaba elingalunganga, uya kuphelela ngesiphithiphithi sephulo.
