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Ukuba umtsha kwiAdwords, esi sikhokelo sikhawulezayo siya kugubungela iziseko: Uphando lwamagama angundoqo, Iintlobo zephulo, Iibhidi zeCPC, kunye namagama angundoqo angalunganga. Emva kokufunda eli nqaku, uya kulungela ukusungula iphulo lakho lokuqala le-AdWords! Qhubeka ufunda iingcebiso kunye namaqhinga okwenza iphulo lakho libe yimpumelelo. Uya kuba nokuzithemba ngakumbi kunangaphambili! Ngoko qalisa! Kwaye ungalibali ukujonga ezinye izikhokelo zethu ze-Adwords kunye nendlela yokwenza amanqaku ukuze ufumane iingcebiso kunye namaqhinga..
Enye yeendlela ezilungileyo zokufumana amagama angundoqo afanelekileyo kukusebenzisa isixhobo esifana nesixhobo segama elingundoqo le-Bing. I-Bing yinjini yokukhangela yesibini ngobukhulu kwihlabathi, ukusetyenzwa ngaphezulu 12,000 izigidi ezifunayo nyanga nganye. Esi sixhobo siya kukunika uluhlu lweengcebiso zegama elingundoqo ngokusekelwe kumagama akho angundoqo akhethiweyo. Sebenzisa olu luhlu ukwenza umxholo, ukwandisa amathuba akho okutsala iindwendwe ezintsha. Unokusebenzisa olu luhlu ukuphuhlisa umxholo omtsha, njengeposti yebhlog okanye ividiyo.
Uphando lwegama elingundoqo yinkqubo yokuchonga amagama angundoqo asetyenziswa ngabantu ukukhangela iimveliso okanye iinkonzo zakho. Ngokwenza oku, uya kufunda malunga nokuba zeziphi izihloko ezidumileyo kwaye zeziphi iintlobo zomxholo abantu abazikhangelayo. Ukwazi ukuba ngawaphi amagama aphambili adumileyo phakathi kwabaphulaphuli ojolise kubo kuya kukunceda uqonde ukuba zeziphi iintlobo zomxholo oza kuvelisa. Nje ukuba uludwe lwakho lwamagama angundoqo, ungajolisa la magama angundoqo ngokukhuphela intengiso, ukuthengisa kwimidiya yoluntu, kunye nezinye izicwangciso.
Xa uphanda amagama angundoqo, uya kufuna ukugxila kwezo zithe ngqo ngakumbi kunezo ziqhelekileyo. Isizathu silula: ukuba igama elingundoqo libanzi, akunakwenzeka ukufikelela kubaphulaphuli bakho ekujoliswe kubo. Ukuba usebenzisa amagama angundoqo aqhelekileyo, uya kuchitha ixesha kunye nemali. Amagama angundoqo abanzi, kwelinye icala, ayiyi kuzisa itrafikhi eninzi. Xa ufumana amagama angundoqo athile, ubukho bakho kwi-intanethi buya kuba yimpumelelo. Uluhlu lwegama elingundoqo elenziwe kakuhle liya kukuvumela ukuba ujolise kubaphulaphuli abathile kunye nomxholo ochanekileyo.
Kukho izixhobo zamagama angundoqo asimahla kunye neprimiyamu ezinokukunceda ngophendlo lwakho lwamagama angundoqo athile. I-Moz's Keyword Explorer sesinye isixhobo esinjalo, kwaye ibonelela ngeenguqulelo zasimahla kunye neprimiyamu. Uphononongo lukaLarry Kim lweMoz's Keyword Explorer inokukunika umbono wokuba iluncedo njani iMoz's Keyword Explorer.. I-SEMrush sesinye isixhobo esilungileyo segama elingundoqo kunye nenguqulelo yasimahla kunye nehlawulweyo. Ungazama zombini phambi kokuba wenze isigqibo sokugqibela.
Kukho iindlela ezininzi zokwandisa ibhajethi yakho yentengiso ngokusetyenziswa kweentlobo ezahlukeneyo zePhulo ezikhoyo kwi-Adwords. Xa umkhangeli echwetheza igama eliqhelekileyo, Injini yokukhangela izakucebisa iibhrashi zeMorphe kumsebenzisi. Olu hlobo lokukhangela lulungile kwiimpawu ezinolwazi oluphezulu, kuba injongo yeyokuba umkhangeli abe ngumthengi. Ngelixa imivuzo yolu hlobo lwephulo iphezulu, akukho lula ukuguqula abo baphandi babe ngabathengi. Umzekelo, xa umntu efuna “Iibrashi zeMorphe,” intengiso iya kuvela kwiibhrashi zeMorphe ezithengiswa kakhulu. Okufanayo kunokuthiwa nge-eyeshadow palettes.
Olunye uhlobo lwephulo liphulo lomxholo, ebeka iintengiso zakho kwiiwebhusayithi ezifanayo. Olu hlobo lwephulo luluncedo kakhulu kumashishini asekuhlaleni. Olu hlobo lwentengiso lubonisa ulwazi olufanelekileyo lweshishini ngendlela yemizobo esebenzayo. Unokukhetha ukuba ungajolisa phi kwaye ufuna ukuba iintengiso zakho ziqhube ixesha elingakanani. Olu hlobo lwentengiso lunokonyusa ukuvezwa kophawu lwakho kwaye lonyuse ukusebenza kokuthengisa kwakhona. Ukuba uqhuba iphulo le-infographic, iintengiso zakho ziya kubekwa kwiiwebhusayithi ezifanayo.
Kukho ezinye iindlela zokunyusa ukusebenza kwephulo lakho le-Adwords. Iphulo lokukhangela elinophawu linokukunceda ukuba ufumane ukuqonda okubalulekileyo kwinto efunwa ngabaphulaphuli bakho. Imikhankaso yokukhangela ephawulweyo inokukunceda ukuba wenze izikhokelo kunye neenjongo eziphezulu. Umzekelo, ungaqhuba intengiso yewebhusayithi yeshishini lakho, kwaye emva koko usebenzise i-URL yephepha lokufika ukuqhuba ngaphezulu kwetrafikhi. Le yindlela elungileyo yokutsala iindwendwe ezintsha kunye nokunyusa izinga lakho lokuguqulwa.
Usenokuzibuza indlela yokunciphisa ibhidi yakho yeCPC yeAdwords ukwandisa inzuzo. Nangona le yeyona ndlela icacileyo yokwenza oko, yenye kuphela kwiinketho ezininzi. Kufuneka kwakhona ucinge ngokunciphisa eminye imiba yephulo lakho. Ukusebenzisa i-Pathvisit sisixhobo sokuthengisa sonke-in-one esinokulandela umnxeba, guqula iindwendwe ezininzi, kunye nokuvelisa iingxelo zentengiso. Ngokuthoba ibhidi yakho yeCPC, ungawandisa amathuba akho okubona i-ROI ephezulu kunye nenkcitho encinci yentengiso.
Kuxhomekeke kuhlahlo lwabiwo-mali lwakho, Ungacwangcisa ixabiso eliphezulu leCPC ngegama ngalinye elingundoqo okanye iqela lentengiso. Unokuzihlengahlengisa ngokwenza iibhidi zakho, okanye usebenzise ukhetho lokubhida oluzenzekelayo. Ukubhida ngesandla kukuvumela ukuba usete eyona mali iphezulu ozimisele ukuyichitha kwigama elithile elingundoqo okanye iqela leentengiso. Oku kukuvumela ukuba ulawule uhlahlo lwabiwo-mali lwakho kwaye ufumane iqhinga ngakumbi nge-ROI yakho yentengiso kunye neenjongo zeshishini. Kukho iingenelo ezininzi zokusebenzisa ibhidi ngesandla.
Ngelixa uninzi lwabasebenzisi beAdWords basebenzisa ibhidi yeCPC kumaphulo abo, usenokucinga ukusebenzisa enye indlela – CPM. Ngelixa ibhidi yeCPC iluseto olungagqibekanga lwephulo lePPC, I-CPM yeyona ndlela ilungileyo ukuba ufuna iintengiso zakho zibonakale kumaphepha aphezulu eenjini zokukhangela. Xa kuziwa ekulawuleni iindleko, I-CPC yimetric esisiseko. Iya kwahluka kumaphulo ahlukeneyo kunye neentengiso.
Njengayo nayiphi na enye indlela yentengiso, uhlahlo lwabiwo-mali lwemihla ngemihla lubalulekile. Ukuba awuzange upapashe kwi-intanethi ngaphambili, iphulo lokuqala leGoogle Adwords kufuneka liqale kwi $20 – $50 uluhlu, kwaye emva koko uhlengahlengise njengoko kufuneka. Njengoko uqhubeka ukubeka esweni iziphumo, ungatshintsha ibhajethi yakho nangaliphi na ixesha. Ukusebenzisa iGoogle AdWord Tools kunokukunceda ulungelelanise uhlahlo lwabiwo-mali lwakho lwemihla ngemihla ukuze ulungiselele amaphulo akho. Ukuba unobunzima bokulungelelanisa isicelo sakho, IGoogle AdWords Grader sesona sixhobo sinokukunceda wenze ezona zigqibo zilungileyo kwishishini lakho.
Enye indlela yokwandisa ukubaluleka kwentengiso yakho kukubandakanya amagama angundoqo angalunganga kumaphulo akho ePPC. La magama angundoqo akadibanisi ngokuzenzekelayo nombuzo ofanayo. Kufuneka babandakanye izithethantonye, isinye kunye neenguqulelo zesininzi, kunye nezinye iinguqulelo zegama. Umzekelo, ukuba uzama ukulinganisa “intaba,” umkhankaso wakho wegama elingundoqo elibi kufuneka libandakanye ukwahluka okunje ngentaba kunye nentaba. Nangona kunjalo, amagama angundoqo angalunganga awasebenzi ngokuzenzekelayo ngendlela efanayo namaphulo okukhangela, ke qiniseka ukuba uvavanya iindlela ezininzi.
Ukwenza okuninzi kwesi sicwangciso, kufuneka wazi ukuba yeyiphi imigaqo echwethezwa ngabantu kwi-injini yokukhangela kwaye yeyiphi engabalulekanga kwishishini lakho. Ingxelo yoMbuzo woPhando kwi-Adwords iya kukwazisa ukuba yeyiphi imigaqo abantu abayibhalayo ngaphambi kokuba bafike kwiwebhusayithi yakho.. Nje ukuba uyazi ukuba ngawaphi amagama abalulekileyo achwethezwa ziindwendwe zakho kwibhokisi yokukhangela, unokukhetha ukuzifaka kwiphulo lakho lentengiso.
Ngokusebenzisa amagama angundoqo angakhiyo, ungaphucula ukhangelo lwakho ngokubanzi ngokungaquki amagama angenamsebenzi wophendlo. Ungakwazi nokukhuphela ngaphandle umbhalo wentengiso we “amatye abomvu” okanye iinketho ezifanayo. Isiphumo esipheleleyo sokusebenzisa amagama angundoqo angalunganga kukwela phantsi kubaphulaphuli bakho ekujoliswe kubo kwaye ukwandise imbuyekezo yakho kutyalo-mali. Funda indlela yokuzisebenzisa kwi-AdWords ngokufunda eli nqaku. Uya kubona indlela amagama angundoqo angalunganga anokunyusa ngayo inzuzo yakho kwiiveki nje ezimbalwa.
Ukusebenzisa amagama angundoqo angalunganga kwi-Adwords akuyi kuphucula kuphela ukusebenza kwentengiso yakho, kodwa baya kukugcina imali ngokuthoba iindleko zakho ngokucofa (CPC). Ngokunciphisa inani lokucofa okungaguqukiyo, uya konga imali onokuthi uyibeke kwimikhankaso esebenzayo ngakumbi. Kodwa eyona nzuzo iphambili yokusebenzisa amagama angundoqo angalunganga kukuba aya kukunceda uphucule amaxabiso akho okuguqula kwaye unciphise amaxabiso e-bounce..
Iinzuzo zobukrelekrele obukhuphisanayo kwishishini lakho zihamba ngaphezu kokuqonda abo bakhuphisana nabo. Ikunceda ukuba umisele isiphakamiso sabo sokuthengisa esisodwa, abantu ekujoliswe kubo, izicwangciso zamaxabiso, kunye nokuninzi. Ubukrelekrele obukhuphisanayo bukunceda wenze izigqibo eziqhutywa yidatha ezinokwenza iintengiso zakho, amaphulo, kunye neendawo zokuthengisa ezisebenzayo ngakumbi. Olu lwazi lunokukunceda uphucule umgangatho weentengiso zakho kunye namaphulo okuthengisa, kunye nokuchonga amathuba amatsha kunye nezoyikiso ezinokunyusa inzuzo yakho. Makhe sijonge eminye imizekelo yobukrelekrele bokukhuphisana.
Ukufumana ubukrelekrele obukhuphisanayo kuthetha ukwazi abo ukhuphisana nabo’ izicwangciso eziphambili, indlela abasondela ngayo kwintengiso, kwaye ngawaphi amaqhinga abawasebenzisayo ukwandisa imigca yabo esezantsi. Ngokungaphezulu 4.9 izigidi zabasebenzisi be-intanethi, ukuhlala inyathelo elinye phambi kokhuphiswano lwakho kubalulekile kwimpumelelo yeshishini. Ngokutsho kweCrayon's State of Intelligence Market,’ 77% yamashishini ikhankanya ubukrelekrele obukhuphisanayo njengento ebalulekileyo ekuzuzeni isabelo semarike. Ubukrelekrele bokukhuphisana bukwaluncedo kwiimpawu ezijonge ukwandisa ingeniso ngokukhawuleza.
Enye indlela yokuqokelela ubukrelekrele obukhuphisanayo kwiphulo lakho le-Adwords kukubeka iliso kukhuphiswano lwakho. Isixhobo esilungileyo sobuchule sokhuphiswano siya kukuvumela ukuba uthelekise umxholo okhuphisana nabo ababelana ngawo kwaye uya kukwazisa xa umxholo omtsha upapashwa.. Njengokuba, I-BuzzSumo sisixhobo esibalaseleyo sophando, njengoko kuya kukunceda uqonde ukuba zeziphi iintlobo zomxholo okhuphisana nabo ozisebenzisayo ukufikelela kubathengi. Esi sixhobo sobuchule sokhuphiswano sithenjwa ziinkampani ezinjengeHubSpot, Expedia, kunye neTelegraph. Inokukunceda ukuba ufumane indlela abakhuphisana nabo abasebenzisa ngayo umxholo ukuvelisa i-traffic kunye nokuguqulwa.
I-spreadsheet yembonakalo yomgangatho ophezulu yokhuphiswano iya kuqulatha ulwazi malunga neemetrics zomntu ngamnye, amagama enkampani, iintengiso ezinegama, kunye neentengiso ezingaphawulwanga. Kufuneka kwakhona iqulethe iithebhu ezongezelelweyo ezigubungela amagama angundoqo afanelekileyo, iintengiso, amaphepha okumisa, kunye nokuninzi. Ukuba ujonge abantu okhuphisana nabo abathile abaqhuba iimvavanyo, ungaqhubela phantsi ukuze ubone ukuba zeziphi iintengiso zabo kunye namaphepha okuhla aqhuba kakuhle. Ungaqalisa ke ukuthelekisa ezakho iziphumo ngokuchasene nezabo. Ukuba usebenzisa iAdwords yePPC, uya kuba nomphetho ngaphezu kwabo bakhuphisana nabo ukuba uyayazi into oyenzayo.
