I-imeyile info@onmascout.de
Ifowuni: +49 8231 9595990
Ngaphambi kokuba uqalise ngeAdWords, kufuneka uqonde iCPA, ibhidi ye-AdWords echanekileyo, kunye nokubaluleka kokulandelela ukuguqulwa. Uguqulo luyisiphumo sohambo olusuka kwigama elingundoqo ukuya kwiphepha lokuthengisa. Uhlalutyo lukaGoogle lunokukunceda ekulandeleleni uhambo. YiSoftware-njenge-iNkonzo yasimahla. Nje ukuba uziqonde ezi ngcamango, unokuqalisa ukusebenzisa i-AdWords ukukhuthaza ishishini lakho.
Kubalulekile ukwaba uhlahlo lwabiwo-mali lwemikhankaso ye-Adwords. Ngelixa ubukhulu beCPC bumiselwa nguGoogle, ixabiso ngokuchofoza nganye iyahluka. Kuya kufuneka ubeke uhlahlo lwabiwo-mali lwemihla ngemihla lwePS200, kodwa oku kunokwahluka ngokusekelwe kwi-niche yeshishini lakho kunye ne-traffic website elindelekileyo yenyanga. Ukuseta uhlahlo lwabiwo-mali lwemihla ngemihla yeephulo ze-Adwords, yahlula uhlahlo lwabiwo mali lwakho lwenyanga 30 ukufumana uqikelelo lweendleko ngokucofa. Ngexabiso elichanekileyo ngokucofa uqikelelo, kufuneka ufunde amaxwebhu oncedo afakwe kunye ne-Adwords.
Ukusebenzisa i-Cost Per Conversion okanye indlela ye-CPA ukubala iindleko ngokufunyanwayo yindlela elungileyo yokuqonda ukusebenza kwesicwangciso sakho sentengiso, kwaye inokukunceda ukuba ulawule uhlahlo lwabiwo-mali lwakho. Ixabiso ngokufunyanwa lilinganisa inani labantu abanokuthi bagqibezele isenzo esinqwenelekayo. I-Adwords isebenzisa ikhowudi eguqukayo kumaphepha okuhlalisa ukulandelela amazinga okuguqulwa. Kufuneka ujonge izinga lokuguqulwa okungenani 1%. Le ndlela ikuvumela ukuba ulungelelanise ibhidi yakho ukuqinisekisa ukuba uhlahlo lwabiwo-mali luhlala luphakathi kwemida yohlahlo lwabiwo-mali lwakho lwentengiso.
Iindleko ze-AdWords zinokuthethelelwa ngenzuzo oyenzayo kumthengi omtsha. Ngamanye amazwi, ukuba ulishishini lenkonzo, kufuneka umisele ixabiso lobomi bomthengi, kokubini kunxibelelwano lokuqala kunye nexesha elide. Cinga ngomzekelo wenkampani ethengisa izindlu. Ingeniso eqhelekileyo ngentengiso nganye $3,000, kwaye awuyi kubona ishishini eliphindaphindiweyo. Nangona kunjalo, ukuthunyelwa kwelizwi lomlomo kunokuba nenzuzo encinci yobomi.
Njengayo nayiphi na enye inkonzo, kufuneka uqwalasele iindleko zomrhumo. Uninzi lwesoftware yePPC inelayisensi, kwaye kuya kufuneka ujongane neendleko zobhaliso. Nangona kunjalo, I-WordStream inikezela ngeekhontrakthi zeenyanga ezili-12 kunye nokhetho lonyaka lokuhlawula kwangaphambili, ukuze ube nohlahlo lwabiwo-mali ngokufanelekileyo. Kubalulekile ukuqonda ukuba isivumelwano sakho siquka ntoni ngaphambi kokuba ubhalisele esinye sezi zicwangciso. Kodwa khumbula, ixabiso ngokucofa ngokucofa lisezantsi kakhulu kunexabiso lilonke le-AdWords.
Ngokunyuka kweNethiwekhi yoMxholo, ngoku ungajolisa iintengiso zakho kumacandelo athile abathengi. Ngaphambili, kuye kwafuneka wongeze uluhlu lwabaphulaphuli okanye uluhlu lokuthengisa kwakhona ukwenza iphulo elithile lomntu ngamnye. Ngoku, ungajolisa amaphulo entengiso kumacandelo athile omsebenzisi, kwaye unokunyusa izinga lokuguqulwa ngala maphulo ekujoliswe kuwo. Eli nqaku liza kuphonononga iindidi ezintlanu zokujolisa ezifumanekayo kuwe kwiGoogle Adwords. Uya kufunda ukuba kutheni kufuneka ujolise kubaphulaphuli bakho ngokusekelwe kwizinto abazithandayo kunye nokuziphatha.
Ukujoliswa kwengeniso kukuvumela ukuba ujolise kubantu ngengeniso. Isebenza ngokuhlalutya idatha efumaneka esidlangalaleni kwiNkonzo yeNgeniso yangaphakathi. IGoogle AdWords itsala olu lwazi kwi-IRS kwaye ilungenise kwiphulo lakho. Ungasebenzisa kwakhona indawo ekujoliswe kuyo ngeeKhowudi zeZip. IGoogle Adwords inikezela ngengeniso kunye nekhowudi ye-zip ekujolise kuyo. Oku kwenza kube lula ukufumana abathengi ngokusekelwe kwiindawo ezithile. Kwaye ungasebenzisa ezi ndlela zokujolisa ngokubambisana ne-geolocation, ekuvumela ukuba ujolise kwiintengiso kwindawo ethile.
Ujoliso lomxholo luhambelana neentengiso kumxholo ofanelekileyo kumaphepha ewebhu. Ngolu phawu, iintengiso zakho ziya kuboniswa kubantu abanomdla kwizihloko ezithile okanye amagama angundoqo. Umzekelo, uphawu lwezihlangu zezemidlalo lunokubeka isikhangiso kwiblogi eqhubayo ukuba umgijimi ufunda ngezihlangu. Umshicileli uhlola umxholo wephepha kwindawo efanelekileyo ngakumbi. Ngolu phawu, unokuqinisekisa ukuba iintengiso zakho zijolise kubathengi bakho.
Ukujolisa i-Adwords ngendawo yenye indlela enamandla yokujolisa kubaphulaphuli bakho. Ukuba ufuna ukujolisa abaphulaphuli abathile, ungasebenzisa indawo kunye namanqanaba omvuzo ophakathi. Ngezi ziguquko zimbini, ungacutha abaphulaphuli bakho ngelixa unciphisa inkcitho echithiweyo yentengiso. Emva koko, ungacutha iphulo lakho lentengiso ngokujolisa kuphela abantu abanomdla kwimveliso okanye inkonzo yakho. Ngoko, ubacutha njani abaphulaphuli bakho?
Iphulo le-adwords eliyimpumelelo kufuneka lijolise ngaphezu koluntu olunye. Nangona umxholo wakho uya kuba yimfuneko kubo bonke abaphulaphuli, isenokuba nomdla kwiqela elithile labantu. Kwimeko enjalo, ungasebenzisa i-automation ukujolisa eli qela labantu. Ngokulandelela ukusebenza kwamaphulo akho entengiso, ungahlengahlengisa isicwangciso sakho sebhidi ngokufanelekileyo. Ngaphandle koko, Ungaseta kwakhona imithetho ezenzekelayo ukufumana isilumkiso nanini na i-CPC yakho inyuka okanye i-CPA yakho iwa.
Ukusebenzisa i-automated bid strategy kuthatha uqikelelo kwiintengiso ezihlawulelwayo, kodwa ukuba ungathanda ukuba neziphumo ezinkulu, kufuneka usoloko usebenzisa iqhinga lebhidi yezandla. Ngelixa ibhidi yakho imele imali ozimisele ukuyichitha kwigama elithile elingundoqo, ayimiselanga migangatho yelo gama lingundoqo. Oku kungenxa yokuba uGoogle akafuni ukunika umphumo ophezulu kulowo uchitha imali eninzi.
Ukukhetha eyona modeli isebenzayo yokubhida kwiphulo lakho lentengiso, Kuya kufuneka ucwangcise iphulo lakho ngendlela eya kwandisa ukubonakala kwegama lakho elingundoqo. Njengokuba, ukuba ufuna ukonyusa izinga loguqulo lwakho, isicelo sakho kufuneka sibe phezulu ngokwaneleyo ukuqhuba traffic ngaphezulu. Kungenjalo, ukuba ufuna ukonyusa amazinga akho okuguqula, yiya kwiphulo leendleko-nge-acquisition. Konke kuxhomekeke kwiimfuno zakho, kodwa luluvo oluhle ukwenza isigqibo esinolwazi olusekwe kubaphulaphuli ojolise kubo.
Ngaphandle koko, xa uvavanya iintengiso zakho, ungakhetha izilungisi zebhidi ngamaxesha athile osuku, izibalo zabantu, kunye nezixhobo zombane. Umzekelo, ungakhetha ixesha lokuba iintengiso zakho zivele kwiphepha elinye leziphumo zokukhangela zikaGoogle. Isixa osibhidayo siya kuxhomekeka ekubeni kuthatha ixesha elingakanani ukuba abaphulaphuli bakho abajoliswe kubo bathenge okanye baguqule. Kungenjalo, unokukhetha ukunciphisa uhlahlo lwabiwo-mali kumagama angundoqo athile kwaye ujolise kubaphulaphuli abathile ngeentengiso ezithile.
Awona mashishini aguqukayo aphezulu kule minyaka imbalwa idlulileyo ibe ngawo akwi-Inshurensi, Amashishini ezezimali kunye noDating. Namhlanje, Ishishini lokuthandana lidlula onke amanye amashishini kumazinga okuguqulwa, i-avareji ephantse ibe sithoba ekhulwini ngokomyinge. Amanye amashishini adlulayo ukuthandana ziiNkonzo zabaThengi, Ezomthetho, kunye nee-Autos. Okubangela umdla, amashishini anezinga eliphezulu lokuguqulwa akunyanzelekanga ukuba abe neemveliso okanye iinkonzo ezingcono. Kunoko, basenokuba basebenzisa amaqhinga okonyusa inguquko kunye nokulinga ngeentengiso ezahlukeneyo.
Umyinge wezinga lokuguqulwa kwePPC malunga 3.75% ukukhangela, kwaye 0.77% kwinethiwekhi zokubonisa. Amazinga oguqulo ayahluka ngokoshishino, kunye Dating kunye namashishini Personal ukuvelisa 9.64% yazo zonke iinguqulelo ze-AdWords kunye noThethelelo kunye neeMpahla zaseKhaya zirhwaphiliza okona kuphantsi. Ukwengeza, amazinga oguqulo kuGoogle Bonisa Network asezantsi kakhulu kunalo naliphi na elinye ishishini. Oku akuthethi ukuba akukho ndawo yokuphucula.
Izinga eliphezulu lokuguqulwa yinto enqwenelwa ziinkampani ezininzi. Nangona kungenakwenzeka ukuphumeza a 10 izinga lokuguqulwa kwepesenti, kufuneka uqiniseke ukuba izinga lakho lokuguqulwa liphezulu ngokwaneleyo ukuqhuba iziphumo ezinenzuzo. Amazinga okuguqulwa kwi-Adwords ahluka ngokubanzi kwaye kubalulekile ukukhetha indlela efanelekileyo kwiimfuno zenkampani yakho.. Kufuneka ujonge izinga lokuguqulwa kwe 10% okanye ngaphezulu, ethathwa njengesiphumo esihle kakhulu.
Ngelixa izenzo ezilungileyo zokusebenzela kwindawo zibalulekile ekuphuculeni izinga loguqulo lwePPC yakho, kukwakho nezinto ezisecaleni kwephulo ekufuneka zilungiselelwe ukucofa okukumgangatho ophezulu. Ekuqaleni, qiniseka ukuba ukhetha intengiso enyanzelisayo kunye nephepha lokufika. Emva koko, chonga abaphulaphuli bakho abangcono kunye namaqonga. Isibini, qiniseka ukuba ulungiselela iintengiso zakho zocofa olukumgangatho ophezulu. Amaxabiso oguqulo kwi-AdWords yokukhangela kunye nokuboniswa ahambelana nomndilili weentengiso ze-ecommerce, eyiphi iavareji malunga 1.66% kwaye 0.89%. Kwaye ekugqibeleni, qinisekisa ukuba iintengiso zakho zihambelana newebhusayithi yakho kwaye zihambelana nomxholo kwisayithi yakho.
Ukuze udale umkhankaso wentengiso oyimpumelelo, kufuneka uqinisekise ukuba amagama akho angundoqo ajoliswe ngokuchanekileyo. Kukho amanyathelo amaninzi onokuwathatha ukuphucula ukusebenza kwephulo lakho le-ad. Elona candelo linomdla wokuqhuba iphulo leGoogle Adwords kukwenza iintengiso zakho kunye namaphepha okufika. Inyathelo elilandelayo kukutshintshela kwiNdlela yeNgcali. Kule modi, ungakhetha injongo yephulo lakho, njengoguqulo, ikhokela, okanye intengiso. Useto olungagqibekanga luya kukubonisa eyona ntengiso isebenzayo, ngoko unokukhetha eyona ntengiso ilungileyo eya kuhambelana nabaphulaphuli ekujoliswe kubo. Nangona kunjalo, ukuba awufuni ukukhetha injongo ethile, unokuseta iphulo ngaphandle kwesikhokelo senjongo.
Enye inxalenye yezicwangciso zephulo yishedyuli yeentengiso. Ishedyuli yentengiso iya kugqiba iintsuku apho intengiso yakho iya kuvela. Ungatshintsha oku ngokusekwe kubume beshishini lakho. Unokutshintsha kwakhona useto lokujikeleza kweentengiso, kodwa okwangoku, kungcono ukuyishiya ngokuzenzakalelayo. Ukongeza kwishedyuli yentengiso, unokwenza iintengiso zakho ngokusesikweni ngokusebenzisa iifomathi ezahlukeneyo zentengiso ezikhoyo.
Nje ukuba ugqibile ukwenza iphulo lakho, kuya kufuneka ufake ulwazi lwakho lokuhlawula kunye neendlela zokuhlawula. Unokukhetha ukusebenzisa ikhadi letyala, ikhadi ekufakwa imali, i-akhawunti yebhanki, okanye ikhowudi yokunyusa ukuxhasa ngemali amaphulo akho. Ngokulandela la manyathelo, uya kuba usendleleni yokuqhuba iphulo eliyimpumelelo le-AdWords. Eli nqaku liza kukuhamba ngamanyathelo ahlukeneyo okuseta iphulo kwiGoogle Adwords.
