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Ukuba ujonge ukuqesha iinjineli, inkqubo yophando lwegama elingundoqo kunye nokudala umkhankaso osebenzayo we-Adwords uya kukunceda ufumane amagama abalulekileyo afanelekileyo. Nangona kunjalo, kukho ezinye izinto ekufuneka uzikhumbule xa ukhetha amagama angundoqo. Kufuneka uqinisekise ukuba uhlobo lomdlalo lulungile. Uphando lwegama elingundoqo lunokukunceda wenze amaphepha okumisa kunye neentengiso zezithuba ezintsha zobunjineli. Ukuba uqesha iinjineli zesoftware, umzekelo, ungadala iphulo le-AdWords ukutsala iinjineli ezintsha.
Mhlawumbi uvile ngeCPC (ixabiso ngonqakrazo ngalunye) kunye neCPM (ixabiso ngembono nganye), kodwa yintoni na? Imigaqo ibhekiselele kwiindleko zokusebenzisa iintengiso ezisekelwe kunqakrazo kunye nemibono. Nangona zombini iindlela zinokubiza, banokuvelisa imbuyekezo engakholelekiyo. UGoogle yeyona njini yokukhangela inkulu kwaye izigidi zabasebenzisi abakhethekileyo bagqiba ukukhangela kuGoogle nyanga nganye. Oku kwenza ukuba kubaluleke kakhulu ukuba iwebhusayithi yakho ibekwe kwindawo ephezulu kumagama angundoqo akhuphisanayo.
Ngethamsanqa, I-AdWords ibonelela ngezixhobo ezininzi zokunceda ukucokisa abaphulaphuli bakho. Ukusebenzisa amanani abantu, indawo, kunye nokujoliswa kwesixhobo, ungalungisa iintengiso zakho ukufikelela kwiqela elithile labantu. Umzekelo, ungajolisa kubasebenzisi beselula abakhulileyo 18 ukuya 34 okanye abasebenzisi besixeko esithile eMelika. Enye i-metric ephambili ekufuneka iqwalaselwe linqaku loMgangatho. Amanqaku oMgangatho oPhezulu athetha ukuba uGoogle uya kunika ukhetho kwintengiso yakho, nto leyo edla ngokuthetha iindleko eziphantsi.
Iindleko ze-Adwords ziyahluka kakhulu kuxhomekeke kwishishini lakho kunye nohlobo lwamagama angundoqo ojolise kuwo. Umzekelo, amagama angundoqo abiza kakhulu kuGoogle anxulumene nemali, i-inshurensi, kunye namanye amashishini asebenza ngeemali ezinkulu. Amanye amagama aphambili adumileyo abandakanya imfundo kunye “isidanga.” Ukuba uceba ukungena kule mihlaba, ulindele ukuhlawula iiCPC eziphezulu. Ngokufanayo, ukuba uqala indawo yonyango, qaphela ii-CPC eziphezulu.
Ukuba usebenzisa isitishi sentengiso esibizwa ngokuba yiAdWords kwishishini lakho, usenokuba uyazibuza ukuba ngaba ufumana ezona ziphumo zibalaseleyo. Eli nqaku liza kuxoxa ngeempawu ze-Adwords eziza kuqinisekisa ukuba ufumana i-bang eninzi kwi-buck yakho. Usenokuzibuza ukuba ngaba i-arhente yakho yenza umsebenzi olungileyo ukuyilawula. Makhe sihlolisise ezintlanu zezona mpawu zibalulekileyo ze-Adwords ukwenza uninzi lwephulo lakho lokuthengisa.
UGoogle uye waqhubeka egxile kwiselula kunye ne-bid automation. I “Uyilo kunye noVavanyo” ukusebenza kwi-AdWords kubandakanya ukuphuculwa kwemveliso ezimbini. Eyokuqala ngu a “uyilo” Imowudi ekuvumela ukuba wenze utshintsho ngaphandle kokuqalisa iphulo eliphilayo. Eli nqaku litsha sele likhona ngezixhobo zolawulo lomntu wesithathu ezifana neAdWords Editor. Ikuvumela ukuba uvavanye iiyantlukwano ezahlukeneyo zephulo lakho kwaye ubone ukuba zinefuthe na kwishishini lakho.
I-interface entsha ye-AdWords ibandakanya inani leempawu ezazingekho kwideshibhodi endala. Nangona kunjalo, ideshbhodi endala iza kugqitywa kungekudala. Ideshbhodi entsha iya kuthatha indawo ye Amathuba ithebhu. Inamakhadi esishwankathelo anamakhonkco olwazi oluthe kratya malunga neempawu ezikule thebhu. Ngeli xesha, ungabeka iliso kwinkqubela phambili yephulo lakho lentengiso ngokunqakraza kumagama angundoqo aphawulweyo. Kubalulekile ukuqonda umahluko phakathi kwedeshibhodi endala kunye nentsha ukongeza ibhajethi yakho yentengiso.
Xa usebenzisa iGoogle Adwords, Unokukhetha ukuseta ujoliso lwejografi ukuqinisekisa ukuba iintengiso zakho ziboniswa kuphela kubasebenzisi kwindawo ethile yejografi.. I-Geotargeting iya kuqinisekisa ukuba iintengiso zakho ziboniswa kuphela kubathengi kwindawo oyikhankanyileyo, eya kwandisa ukuguqulwa kwewebhusayithi yakho kunye nokuthengiswa kwe-Intanethi. Uya kuhlawula kuphela ukucofa kwabasebenzisi abafanelekileyo kwiimveliso kunye neenkonzo zakho. Unokuseta olu hlobo lwentengiso ngeintanethi zakho zentlalo okanye kwiinjini zokukhangela, ukuze ukwazi ukujolisa abantu ngokusekelwe kwindawo abahlala kuyo.
Kukho iindidi ezimbini ze-geo-thargeting ezikhoyo ngeGoogle Adwords: zengingqi kunye hyperlocal. Uhlobo lokuqala lwe-geo-thargeting ikuvumela ukuba ukhethe indawo ethile ngaphakathi kwelizwe. Ujoliso lwengingqi lulinganiselwe kumda, njengoko ilizwe ngalinye lineseti yalo yezixeko kunye nemimandla. Amanye amazwe, nangona kunjalo, ube nokhetho olubanzi. Njengokuba, eUnited States, Izithili zeCongressional zinokujoliswa kwiGoogle Adwords. Nangona kunjalo, Izithili zeCongressional zikhethwa kakhulu kwiiPolitiki. Ngokungafaniyo nemimandla, ungakhankanya indawo ethile ngaphakathi kwesixeko, njengendawo yokuhlala, ukunciphisa abaphulaphuli bakho.
Njengaso nasiphi na isicwangciso esitsha sokuthengisa, i-geo-targeting inokunyusa izinga lakho lokuguqulwa. Nangona kunjalo, Kufuneka ugcine engqondweni ukuba kukho imida kolu khetho, kwaye kufuneka wazi indlela yokuyiphumeza kwiphulo lakho. Ngelixa kunokuvakala njengokhetho oluhle kumashishini asekhaya, isenokungabi sisisombululo esisiso kwiimpawu zehlabathi. Ekugqibeleni, i-geo-targeting ayithathi indawo yesicwangciso esisebenzayo se-SEO samazwe ngamazwe.
Enye yezona ndlela zisebenzayo zokufikelela kubathengi abafanelekileyo kukujolisa kubathengi abafuna iimveliso okanye iinkonzo zakho. Kubalulekile ukwazi ukuba ngawaphi amagama angundoqo anevolumu yokukhangela ephezulu, njengoko ezi zingawona akhuphisanayo kwaye zinokuvelisa olona tyhileko kunye nokwabelana ngezimvo. Nazi ezinye iingcebiso malunga nendlela yokukhetha amagama angundoqo afanelekileyo kwishishini lakho. Ukusebenzisa la magama angundoqo kuya kukunceda ufezekise amanqanaba angcono kwiiSERPs. Nanga amanye amacebiso ekukhetheni amagama angundoqo afanelekileyo:
Ngaphambi kokuthatha isigqibo ngamagama akho angundoqo, yenza uluhlu lwamagama anxulumeneyo. Ukucinga ngengqondo linyathelo elibalulekileyo kuphando lwegama elingundoqo. Bhala phantsi naliphi na igama elithi gqi entlokweni yakho. Khetha amagama anengqiqo kwishishini lakho kwaye uwasebenzise kumaphulo akho entengiso. Ukuba awukwazi ukuza nantoni na ngokwakho, dwelisa amagama angundoqo onomdla kuphando olongezelelweyo. Umzekelo, unokufuna ukusebenzisa igama elinje “inetyuwa” kumaphulo entengiso.
Jonga imiqulu yokukhangela inyanga nenyanga. Igama elingundoqo lonyaka linokuba ne-spike enkulu kwivolumu yokukhangela ngo-Okthobha, kodwa umthamo wokukhangela ophantsi kude kube ngu-Oktobha. Cwangcisa umxholo wakho ngokusekelwe kula magama angundoqo unyaka wonke. Ukumisela amagama angundoqo onyaka, ungasebenzisa idata yeGoogle Trends okanye idata yeClickstream. Umthamo wokukhangela wegama eliphambili unokuba lixesha kumazwe ahlukeneyo. Ukuba usebenzisa i-Adwords njengomthombo wakho oyintloko wetrafikhi, qiniseka ukuba uyayifaka kumxholo wakho.
Xa uzama ukwandisa ibhajethi yakho kwi-Adwords, kukho iindlela ezimbini ezisisiseko zokuyenza. Ekuqaleni, ungasebenzisa iintshukumo zoguqulo ukukunceda usete iibhidi. Ngokuqokelela izenzo zoguqulo, unokwenza isenzo esinye sokuqala $10 kunye nesinye isenzo sesibini $20. Umzekelo, ukhokelo lufanelekile $10, ukuthengisa okufanelekileyo okukhokelayo kufanelekile $20, kwaye intengiso inexabiso $50. Ngokusebenzisa ixabiso elisekelwe kwixabiso, uchitha ngaphezulu kubathengi abanenzuzo ngelixa uchitha imali encinci kwixabiso eliphantsi lokuguqulwa.
Ibhidi kwixabiso yinto engcono kuba inyanzela uGoogle ukuba agxile kumgangatho wentengiso. Ikwanceda abathengisi ukuba baphucule amaphulo abo ngokweyona nto ibalulekileyo kubo – i-traffic engcono kunye nenkqubo elawulwayo emva kokuguqulwa. Ukulungiselela ixabiso lobomi bomthengi okanye i-LTV lolona khetho lubalaseleyo kumashishini afuna ukubandakanya abathengi ngokunzulu. Ukwengeza, ungalandela ngokulula amaxabiso oguqulelo, kwaye ulungelelanise isicwangciso sakho sokubhida kunye neenjongo zeshishini lakho.
Iindleko zokuchofoza nganye zixhomekeke kwiNqanaba loMgangatho wentengiso, kwaye amanqaku asezantsi, ukucofa ngexabiso eliphantsi. Nangona kunjalo, umgangatho wentengiso yentengiso uya kuchaphazela umgangatho wentengiso yakho kwiziphumo zokukhangela. Amanqaku oMgangatho oPhezulu aya kwandisa amathuba akho okuboniswa, okubangela ixabiso eliphantsi ngonqakrazo ngalunye. Ngoko ke, i-CPC esezantsi iya kwenza uhlahlo lwabiwo-mali lwakho luye kude.
