Ukuba ufuna ukujolisa kubaphulaphuli abathile kwaye uphucule kakhulu ukugcwala kwewebhu, Umbutho weshishini kufuneka uthathele ingqalelo iGoogle AdWords okanye iinkonzo zePPC. IGoogle AdWords iyasetyenziswa, esebenza njengesiqhumiso seentengiso ezibonisiweyo. Xa amagama angundoqo ajoliswe kwi-AdWords afumana ucofa, undwendwe luhlala kwiphepha lewebhu lewebhu, owamkela ngenxa yoko.
Iziphumo zangoko
I-PPC ibonisa iziphumo ngokukhawuleza, njengoko kungqinwa kukonyuka okusisiseko kwetrafikhi kwiwebhusayithi yakho. I-SEO ye-Organic nayo inemveliso, kodwa kusenokuthabatha iinyanga eziliqela, ide inike iziphumo ezimangalisayo xa kuthelekiswa namakhonkco ahlawulweyo. Xa isetyenziswe ngokubambisana ne-SEO, iGoogle AdWords inokuphucula ukuhamba kweendwendwe ezingena ngaphakathi kwaye yandise kakhulu ukuthengisa kwenkampani yakho..
Lungiselela intengiso yakho
Inzuzo ephambili yenkonzo yentengiso yeGoogle yile, ukuze ukwazi ukuyiguqula, nantoni na engcono kwiwebhusayithi yakho. Oko ikukuthi, ukuba kufuneka uhlengahlengise iphulo lakho leeNtengiso zikaGoogle amaxesha ngamaxesha, ukufumanisa, yintoni esebenza kakuhle, ukutsala iindwendwe. Iinkonzo zentengiso yobuchwephesha zinokufumana eyona ndibaniselwano ifanelekileyo, eluncedo kuloo nto, Ukutsala abathengi ekujoliswe kubo kwiwebhusayithi yakho yeshishini kwi-intanethi.
Inkcitho ehambelana nohlahlo lwabiwo-mali
Ukuba usebenzisa iPPC- okanye usebenzise iintengiso zikaGoogle, ukuphucula itrafikhi yewebhusayithi yakho, ungagqiba, Ingakanani imali ofuna ukuyihlawula ngeentengiso. Ngoko hlawula kuphela ucofa, iindwendwe zenza, oko kukukhokelela kwiphepha lakho lokufika. Musa ukuhlawula nantoni na kwintengiso, ngaphandle kokuba, iyacofa. Unokuseta uluhlu kwaye uqale ngokusezantsi kangangoko, njengokuba uthanda, kwaye wongeze kancinci, xa uqala, ukubona inkqubela. Ibiya kuba sisigqibo sobulumko, Cwangcisa uhlahlo lwabiwo-mali ngokokufikelela kwakho kunye nesizinda kwaye ushiye konke kwi-arhente yentengiso.
Vavanya iziphumo
Ungafikelela kwiphulo ukuze uzuze, ukulinganisa iziphumo zephulo lakho lePPC. Unokujonga ukusebenza ngokunika ingxelo ngeGoogle Analytics. Le yindlela onokumisela ngayo, zifunyanwa njani iintengiso zakho. Oku kunokuvelisa iziphumo ezinkulu, njengokuba usazi, yintoni esebenzayo nengasebenziyo, kwaye unokwenza iintengiso ngokukhawuleza. Unokusebenzisa iiNtengiso zikaGoogle ukujonga ukusebenza kwePPC yakho.