Tag: Google Adwords

Agar siz Adwords-da yangi bo'lsangiz, Sizning sarf-xarajatlaringizni qanday ko'paytirish kerakligi haqida savol tug'ilishi mumkin. There are several things to consider when developing a successful campaign, shu jumladan bosish uchun narx (CPC), Taklif strategiyasi, Bosish tezligi, va salbiy kalit so'zlar. Ushbu maqolada, pulingizga eng ko'p foyda olish uchun ushbu vositalardan qanday qilib samarali foydalanishni o'rganasiz. Qaysi ko'rsatkichlarni kuzatishni bilmasangiz, biz asoslarni ajratdik.

Bir marta bosish narxi

If you want to know how much your ads are costing, bir marta bosish uchun sarflagan mablag'ingizni aniqlaydigan bir qator omillar mavjudligini bilishingiz kerak. Sizning kalit so'zlaringiz, reklama matni, ochilish sahifasi, va sifat ko'rsatkichi har bir bosish uchun sarflagan mablag'ingizda rol o'ynaydi. CTR-ni yaxshilash uchun, bu elementlarning barchasi sizning biznesingizga tegishli ekanligiga ishonch hosil qiling. Yuqori CTRga ega bo'lish Googleni veb-saytingiz odamlar kiritadigan qidiruv so'zlariga mos kelishiga ishontiradi.

Esda tutish kerak bo'lgan eng muhim omillardan biri bu AdWords uchun o'rtacha bosish narxidir (CPC). Garchi bu raqam keskin farq qilishi mumkin, bu odatda bir dollardan kam. Elektron tijorat uchun o'rtacha CPC $0.88, shunday taklif $5 bayram paypoqlari bilan bog'liq bo'lgan atama uchun foydasiz bo'ladi. Agar paypoq bo'lsa $3, o'rtacha CPC sezilarli darajada past bo'lar edi. Siz har doim Google Spreadsheet yoki shunga o'xshash dastur yordamida xarajatlaringizni kuzatib borishingizga ishonch hosil qilishingiz kerak.

AdWords-ning yuqori narxiga qaramay, marketing byudjetini nazoratda ushlab turish hali ham mumkin. AdWords mijozlaringizni joylashuvga qarab geotarget qilish imkonini beradi, til, va qurilma. Qo'shimcha, gacha toʻlash uchun Google Pay dan ham foydalanishingiz mumkin $1,000,000 Adwords hisoblarida. Siz o'zingizning reklama kampaniyangizga kredit berishingiz va ularni har oyda hisob-kitob shaklida to'lashingiz mumkin. Ko'pgina yirik reklama beruvchilar allaqachon o'z mijozlariga to'lash uchun ushbu imkoniyatdan foydalanadilar.

Ko'rib chiqilishi kerak bo'lgan yana bir muhim omil - bu sizning kampaniyalaringiz narxi. Ko'pgina muvaffaqiyatli reklama kampaniyalari eng yuqori ROIni boshqaradiganlardir, hech qanday savdo yoki etakchilik imkoniyatlarini boy bermasdan. Shuni ham yodda tutish kerakki, arzon narxlardagi takliflar yuqori sifatli trafikni keltirib chiqarmaydi. Natijada, sizning maksimal CPC siz to'lagan narx emas, va siz faqat reklama reytingi chegaralarini o'chirish va raqiblaringizni mag'lub etish uchun etarli pul to'laysiz.

Taklif strategiyasi

In order to maximize your Adwords campaign’s profitability, siz aqlli taklif strategiyasidan foydalanishingiz kerak. Ushbu strategiya qaysi kalit so'zlar ularga eng ko'p foyda keltirishiga amin bo'lmaganlar yoki takliflarni qo'lda belgilashga vaqtlari bo'lmaganlar uchun idealdir.. Ushbu taklif strategiyasi muayyan kalit so'zlar uchun yuqori narxni belgilashni o'z ichiga oladi va faqat shu kalit so'zlar uchun amal qiladi. Ushbu turdagi tender strategiyasi sizning reklamalaringiz maksimal darajada ta'sir qilishini ta'minlaydi.

Ushbu taklif strategiyasidan konversiyalarni maksimal darajada oshirish uchun foydalanish mumkin. Odamlar sizning kalit so'zlaringizni yoki yaqin o'zgarishlarni qidirganda, u reklamalarni ko'rsatadi. Biroq, bu ham qimmatga tushadi. Agar sizning byudjetingiz katta bo'lsa, ushbu strategiyadan foydalaning. Ushbu strategiya sizga ko'p vaqtni tejaydi, chunki u takliflarni avtomatlashtiradi. Ammo bu turli strategiyalarni tadqiq qilish va sinab ko'rish uchun vaqtlari bo'lmaganlar uchun mos kelmasligi mumkin. Kampaniyangiz uchun foydalanishning eng yaxshi usuli maqsadli auditoriyangiz va byudjetingizga mos keladiganini topishdir.

Ko'proq konversiyalarni keltirib chiqarishi mumkin bo'lgan reklamalar uchun taklifni oshirish orqali konversiya stavkalarini oshirishni maqsad qiling. Ushbu strategiyadan foydalanish kampaniyangizning ROIni yaxshilashi mumkin. Yuqori taklif ko'proq bosishga olib keladi, lekin konvertatsiya qila olmasa, sizga ko'proq pul tushadi. Shunday qilib, Adwords kampaniyangiz uchun taklif strategiyasini tanlashda, Shuni yodda tutingki, bu strategiya har bir reklama beruvchi uchun emas.

Ushbu taklif strategiyasi aniq maqsadlarga ega foydalanuvchilar uchun ideal. Agar siz bosish tezligini yoki taassurot darajasini oshirishga harakat qilsangiz, ko'riladigan CPM - maqsadingizga erishishning ajoyib usuli. Muayyan xarajat evaziga ko'proq konvertatsiya olasiz, shuncha ko'p pul ishlaysiz. Ushbu taklif strategiyasi sizning brendingiz tan olinishini yaxshilashga va brend xabardorligini oshirishga yordam beradi. Shunday qilib, daromadingizni oshirish uchun ushbu strategiyadan foydalaning. Biroq, Tender strategiyasini tanlashda hammaga mos keladigan yagona yechim yo'qligini yodda tutishingiz kerak.

Bosish tezligi

Getting a high click-through rate in Adwords campaigns is a positive sign, lekin sizning reklamangiz tashrif buyuruvchilarni pullik mijozlarga aylantira olmasa, natijalar qoniqarli emas. To'g'ri kalit so'zlarga yo'naltirilgan tegishli reklamalarni yaratish sekin urish tezligini oshirishning kalitidir, shuning uchun har bir elementni sinab ko'rish muhimdir. Kalit so'zlarni tadqiq qilish yana bir asosiy komponent hisoblanadi, shuning uchun pullik reklamalaringiz siz taklif qilayotgan mahsulot yoki xizmatlarni qidirayotgan odamlarga mos kelishiga ishonch hosil qiling.

AdWords kampaniyalari uchun o'rtacha bosish tezligi taxminan 5% qidirish uchun va 0.5-1% ko'rsatish tarmoqlari uchun. Bosish stavkalari kampaniyalarni qayta loyihalashda foydalidir, chunki ular potentsial mijozlarning qiziqishini bildiradi. Bosish stavkalari foydalanuvchining qancha kontentni yuklab olishi bilan ham o'lchanishi mumkin. Mijozlarga kontentingizni yuklab olishni osonlashtiring, chunki bu mijozlar ehtiyojini qondirishni oshiradi, va oxir-oqibat, ularning mahsulotingizni sotib olish ehtimoli.

CTR ni qanday oshirishni tushunish uchun, har xil turdagi AdWords hisoblari maʼlumotlariga qarang. Masalan, B2B hisoblari odatda B2C hisoblariga qaraganda yuqori CTRga ega. Ushbu hisoblar malakali mijozlarni ishlab chiqarish va yuqori qiymatli narsalarni sotish ehtimoli ko'proq. CTR past bo'lgan hisoblarni o'z hisoblari namunasi yordamida tahlil qilish mumkin, ya'ni natijalar har doim ham kengroq hisoblar uchun vakili bo'la olmaydi.

Agar siz qidiruv reklama kampaniyasini olib borayotgan bo'lsangiz, Tanishuv yoki sayohat sohasida eng yuqori CTR ni olishingizni kutishingiz mumkin. Mahalliylashtirilgan kampaniyalar sizning CTRingizni ham oshirishi mumkin, chunki mahalliy iste'molchilar mahalliy do'konlarga ishonishadi. Matn va rasmli reklamalar yetakchi ishlab chiqarish uchun ishlatiladiganlar kabi ishonarli bo'lmasligi mumkin, axborot reklamalari qiziqish uyg'otishi va tomoshabinlarni ularni bosishga ishontirishi mumkin. Har bir kalit so'zni bilish muhimdir, e'lon, va listing o'z CTR ga ega.

Salbiy kalit so'zlar

There are a number of reasons to use negative keywords in Adwords. Ulardan foydalanish sizga ko'proq mos keladigan auditoriyani yo'naltirishga yordam beradi va behuda kliklarni kamaytiradi. Qo'shimcha, bu vositalar o'zingizga qarshi taklif qilishdan yoki taassurotlaringizni kannibalizatsiya qilishdan qochishingizga yordam beradi. Shunday qilib, salbiy kalit so'zlardan qanday foydalanishingiz mumkin? Nega salbiy kalit so'zlar juda muhimligini bilish uchun o'qishingiz mumkin. Mana, ulardan faqat bir nechtasi:

Asosiy salbiy kalit so'zlar kalit so'z iborasining markaziy yoki eng muhim so'ziga ishora qiladi. Masalan, agar siz santexnik bo'lsangiz, xizmatlaringizni qidirayotganlarga reklama qilishni xohlaysiz, ish qidirayotganlarga emas. Shuning uchun, your core negative keyword is “chilangar” va “plumber.” If you’re advertising a job board, you’ll use the word “job” as a negative keyword.

Salbiy kalit so'zlarni aniqlashning yana bir usuli - qidiruv so'rovi hisobotiga qarash. Ushbu hisobotdan foydalanish, siz o'zingizning joyingizga tegishli bo'lmagan qidiruv so'rovlarini aniqlashingiz mumkin. Salbiy kalit so'zlardan foydalanish orqali, reklama kampaniyalaringizni yaxshilash imkoniyatiga ega bo'lasiz. Masalan, agar siz matras sotsangiz, siz erkaklar uchun matrasni reklama qilishni tanlashingiz mumkin, lekin siz ayollarga e'tibor berishni afzal ko'rasiz. Erkaklar uchun, ammo, salbiy kalit so'zlar tegishli bo'lmasligi mumkin.

Salbiy keng moslik ibora mosligiga taalluqli emas, so'rovda barcha salbiy so'zlar va iboralar mavjud bo'lganda reklamalar paydo bo'lishining oldini oladi. Salbiy aniq moslik, shuningdek, ushbu shartlarni o'z ichiga olgan qidiruv so'rovlarida reklamalar ko'rsatilishiga to'sqinlik qiladi. Ushbu salbiy kalit so'zlar bir-biri bilan yaqin aloqada bo'lgan tovar nomlari va shunga o'xshash takliflar uchun juda yaxshi. Salbiy kalit so'zlar siz uchun nimani anglatishini bilish muhimdir. Agar siz reklama uchun ko'p pul sarflashni xohlamasangiz, salbiy kalit so'zlar - reklamalaringizni tegishli qilishning eng yaxshi usuli.

Kamida bosish tezligi bo'lgan reklamalarni yaratish 8%

Yuqori CTR reklamada muhim bo'lgan yagona ko'rsatkich emas. Reklama kampaniyalari o'zgartirilmasligi mumkin, chunki ular to'g'ri kalit so'zlarga yo'naltirilmagan. Buning oldini olish uchun, reklamangizning har bir elementini sinab ko'rish muhimdir. Kalit so'zlarni o'rganish yana bir muhim komponent hisoblanadi, pullik reklamalaringiz tegishli bo'lishi uchun. Agar buni qila olmasangiz, pulni behuda sarf qilasiz.

Reklamangizni iloji boricha ishonarli qilish orqali kliklanish tezligini oshirishingiz mumkin. Maxsus taklifni taklif qilib ko'ring. O'zingizning noyob savdo taklifingizga e'tibor qarating va foydalanuvchilaringiz uchun sezilarli foyda keltiring. Harakat qilishni osonlashtirish orqali, odamlar sizning reklamangizni bosish ehtimoli ko'proq bo'ladi. Bu, shuningdek, jozibali reklama nusxasini yozishga yordam beradi. Ushbu bosqichlarni bajarish orqali, hech bo'lmaganda bosish tezligi bilan reklama yaratish yo'lida yaxshi bo'lasiz 8%.

Adwords-dan pul ishlash uchun, qanday qilib taklif qilishni bilishingiz kerak, reklamalaringizni qanday optimallashtirish kerak, and how to use the Retargeting and keyword research tools. Ushbu maqolada, qanday qilib taklif qilishni o'rganasiz, taklif modelini o'rnatish, va jozibali reklamalar yarating. Siz boshlang'ich yoki ilg'or foydalanuvchi bo'lasizmi, bu ma'lumot juda muhim. AdWords interfeysidan foydalanish oddiy va tushunarli.

Bir marta bosish narxi

While the cost per click for Adwords varies by industry, odatda kamroq bo'ladi $1 kalit so'z uchun. Boshqa sohalarda, CPC yuqori bo'lishi mumkin, bosish uchun o'rtacha xarajat orasida bo'lgani uchun $2 va $4. Lekin siz reklama uchun pul sarflamoqchi bo'lganingizda, ROIni ham hisobga olishingiz kerak. Qo'shimcha, yuridik xizmatlar kabi sohada kalit so'z uchun bosish narxi ko'proq bo'lishi mumkin $50, sayohat va mehmondo'stlik sanoatida CPC faqat $0.30.

Sifat ko'rsatkichi - bu bosish narxini belgilaydigan yana bir omil. Ushbu ko'rsatkich kalit so'zlar va reklama matnlari bilan bog'liq. Yuqori sifat balli tegishlilikni va shuning uchun past CPCni ko'rsatadi. Xuddi shunday, yuqori CTR veb-saytingizdagi kontent qimmatli ekanligini ko'rsatadi. Shuningdek, u sizning reklamalaringiz qanchalik mos ekanligini ko'rsatadi. Ko'rib turganingizdek, Kalit so'z uchun raqobat kuchayishi bilan CPC ortishi mumkin. Shunday qilib, Ulardan maksimal darajada foydalanish uchun reklamalaringizni optimallashtirishga ishonch hosil qiling.

AdWords ROIni sanoat mezonlarini tekshirish orqali hisoblashingiz mumkin. AdWords mezonlari marketing maqsadlarini belgilash va byudjetingizni rejalashtirishga yordam beradi. Masalan, Ko'chmas mulk sohasida, CPC uchun sanoat o'rtacha (O'tish ko'rsatkichini bosing) hisoblanadi 1.91% qidiruv tarmog'i uchun, bo'lganda 0.24% ko'rsatish tarmog'i uchun. Sizning sohangizdan qat'i nazar, benchmarklar byudjet va maqsadlarni belgilashda foydalidir.

Yuqori CPC har doim ham yaxshiroq yoki arzonroq reklama emas. Siz avtomatik taklif va qo'lda taklif o'rtasida tanlov qilishingiz mumkin. Avtomatik taklifni sozlash osonroq, ayniqsa, agar siz AdWords-da yangi bo'lsangiz. Qo'lda taklif qilish har bir bosish uchun taklif qilinadigan miqdorni nazorat qilish imkonini beradi. It’s also best suited for businesses that are new to AdWords and do not have a lot of experience.

Geotargeting is another great way to reduce the cost per click and maximize your ad spend. By targeting your ads based on where a visitor lives, this tactic allows you to target the most relevant audience. Depending on the type of business, geotargeting can boost CTR, improve Quality Score, and decrease your Cost per Click. It’s important to remember that the more targeted your ad is, the better your advertising strategy will be.

Taklif modeli

You’ve probably heard about the different bidding models in Adwords. But how do you know which is the best one for your campaign? Birinchidan, you should consider your campaign goal. Are you trying to boost conversions? If so, then you can use CPC (klik boshiga narx) taklif. Or, taassurotlarni yoki mikro konversiyalarni olmoqchimisiz? Siz hatto dinamik konversiyani kuzatishdan ham foydalanishingiz mumkin.

Qo'lda taklif qilish reklama maqsadliligi ustidan ko'proq nazoratni taklif qiladi. Qo'shimcha, kalit so'z uchun maksimal CPC o'rnatishingiz va ma'lum bir byudjet ajratishingiz mumkin. Qo'lda taklif qilish ko'proq vaqt talab etadi, lekin u har qanday o'zgarishlarni darhol amalga oshirishni kafolatlaydi. Biroq, avtomatlashtirilgan savdo yirik hisoblar uchun ideal. Buni kuzatish qiyin bo'lishi mumkin va katta rasmga qarash qobiliyatingizni cheklaydi. Qo'lda taklif qilish sizga batafsil nazoratni beradi va agar siz ma'lum bir kalit so'zning ishlashini optimallashtirishga harakat qilsangiz yaxshi variant bo'lishi mumkin.

Adwords-da ikkita asosiy taklif modeli mavjud: Klik boshiga narx (CPC) va promillega xarajat (CPM). Birinchisi eng keng tarqalgan va ma'lum bir auditoriyaga qaratilgan reklama beruvchilar uchun eng yaxshisidir, ikkinchisi esa yuqori hajmdagi trafikni yaratmoqchi bo'lgan reklama beruvchilar uchun eng yaxshisidir. Biroq, har ikki turdagi kampaniyalar ham har bir million narxini taklif qilish modelidan foydalanishi mumkin. Bu ma'lum bir reklama qancha taassurot olishi mumkinligi haqida ma'lumot beradi. Bu, ayniqsa, uzoq muddatli marketing kampaniyalari uchun foydalidir.

Google-ning bepul konversiyani kuzatish vositasidan foydalanib, kalit so'z ishlashini kuzatishingiz mumkin. Google-ning konvertatsiyani kuzatish vositasi sizga qancha mijozlar sizning reklamalaringizni bosganini aniq ko'rsatadi. Qaysi kalit so'zlar sizga ko'proq pul sarflayotganini bilish uchun bosish uchun xarajatlarni ham kuzatishingiz mumkin. Ushbu ma'lumot to'g'ri qaror qabul qilishingizga yordam beradi. Ushbu vositalar sizning ixtiyoringizda, har bir bosish narxini pasaytirgan holda konversiyalaringizni maksimal darajada oshirishingiz mumkin.

Maqsadli CPA taklifi konversiyalarni oshirishga qaratilgan. Ushbu turdagi takliflar bilan, kampaniyangiz uchun takliflar har bir sotib olish narxiga qarab belgilanadi (CPA). Boshqa so'zlar bilan aytganda, siz potentsial mijoz olgan har bir alohida taassurot uchun to'laysiz. CPA taklifi murakkab model bo'lsa-da, EBMingizni bilish sizning kampaniyangiz uchun eng samarali takliflarni belgilash imkonini beradi. Shunday qilib, nima kutayapsiz? Bugundan boshlang va Adwords yordamida konversiyalaringizni maksimal darajada oshiring!

Retargeting

When you run a business, Adwords bilan retargeting - mijozlaringiz bilan aloqada bo'lish va yangilarini jalb qilishning ajoyib usuli. Google Adwords bilan, saytingizga skript teglarini joylashtirishingiz mumkin, shunda avvalroq saytingizga tashrif buyurgan odamlar o'sha reklamalarni yana ko'radi. Undan ijtimoiy tarmoqlarda foydalanish mumkin, shuningdek. Aslini olib qaraganda, statistika shuni ko'rsatadi 6 tashqarida 10 aravadan voz kechganlar xaridlarini yakunlash uchun qaytib kelishadi 24 soat.

Retargeting to'g'ri auditoriyani maqsad qilganingizda yaxshi ishlaydi. Masalan, agar sizning remarketing kampaniyangiz allaqachon veb-saytingizdan biror narsa sotib olgan odamlarga qaratilgan bo'lsa, saytga mos keladigan ko'rinishga ega bo'lgan rasmni tanlashingiz kerak. To'y liboslari sahifasiga tashrif buyurgan iste'molchilar ushbu ko'ylakni faqat saytni ko'rib chiqqanlarga qaraganda ko'proq sotib olishadi.. Bu sizning reklamalaringizni sotayotgan mahsulotlaringizga moslashtirishga yordam beradi.

Ijtimoiy tarmoqlarda retargetingdan foydalanishning samarali usullaridan biri Facebook-dan foydalanishdir. Bu nafaqat etakchilarni yaratishning ajoyib usuli, Bu shuningdek, Twitter-da quyidagini yaratishning ajoyib usuli. Twitter dan ko'proq narsaga ega 75% mobil foydalanuvchilari, shuning uchun reklamalaringiz mobil qurilmalarga mos kelishiga ishonch hosil qiling. AdWords bilan qayta maqsadni qo'yish - auditoriyangiz e'tiborini jalb qilish va ularni mijozlarga aylantirishingizga ishonch hosil qilishning ajoyib usuli.

AdWords yordamida qayta yo'naltirish, shuningdek, aniq tashrif buyuruvchilarni nishonga olishga yordam beradi. Masalan, agar tashrif buyuruvchi veb-saytingizga tashrif buyurgan bo'lsa va keyin mahsulotni sotib olgan bo'lsa, siz o'sha odamga mos keladigan auditoriya yaratishingiz mumkin. Keyin AdWords ushbu reklamalarni butun Google Displey tarmog'ida o'sha odamga ko'rsatadi. Eng yaxshi natijalar uchun, veb-saytingizga tashrif buyuruvchilarni birinchi bo'lib ularning demografiyasini taqqoslash orqali ajrating. Buni qilganingizdan keyin, siz o'zingizning remarketing harakatlaringizni tashrif buyuruvchilarning muayyan turlariga yo'naltira olasiz.

Kalit so'zlarni o'rganish

To make the most of your ad campaign, tegishli tarkibni qanday yaratishni bilishingiz kerak. Kontent marketingi bugungi kunda katta mavzu. Mijozlarni jalb qiladigan kontent yaratish, siz o'zingizning joyingiz bilan bog'liq atamalarni o'rganishingiz va ularni Google-ga ulashingiz kerak. Ushbu atamalar uchun oyiga qancha qidiruv amalga oshirilganini kuzating, va odamlar ushbu shartlar uchun reklamalarni necha marta bosadi. Keyin, mashhur qidiruvlar atrofida kontent yarating. Bu yerga, siz nafaqat mijozlaringiz uchun sifatli kontent yaratasiz, lekin siz ham yuqoriroq o'ringa ega bo'lish imkoniyatiga ega bo'lasiz.

Kalit so'zni o'rganishni boshlashning eng samarali usuli bu xaridor shaxsini yaratishdir, yoki ideal mijoz. Xususiyatlarni aniqlab, xaridor shaxsini yarating, ta'sir qiladi, va ideal mijozingizning sotib olish odatlari. Ushbu ma'lumotlarga asoslanib, mumkin bo'lgan kalit so'zlar ro'yxatini qisqartirishingiz mumkin. Xaridor shaxsiga ega bo'lganingizdan keyin, eng mos kalit so'zlarni topish uchun kalit so'z tadqiqot vositasidan foydalanishingiz mumkin. Keyin, qaysi biri eng yuqori reytingga ega ekanligini bilib olasiz.

Yuqorida aytib o'tilganidek, AdWords kalit so'z tadqiqotining asosiy maqsadi maqsad. Google yechim izlayotgan foydalanuvchilarni maqsad qilib qo'ygan. Londonda brending kompaniyasini qidirayotganlar sizning reklamangizni ko'rmaydi, Moda jurnalini ko'rayotganlar esa ta'lim olish uchun varaqlayotgan bo'lishi mumkin. Frase mos kalit so'zlardan foydalanish orqali, siz taklif qilayotgan narsani qidirayotgan maqsadli mijozlarni olasiz. Ushbu qidiruvchilar sizning e'loningiz bilan tanishishsa, uni bosish ehtimoli ko'proq bo'ladi.

Qaysi iboralar eng ko'p qidiruv hajmiga ega ekanligini ko'rish uchun kalit so'zni rejalashtiruvchidan foydalanishingiz mumkin, va har oy uchun ma'lum bir atama necha marta qidirilgan. Oylik qidiruv hajmiga qo'shimcha ravishda, real vaqtda tendentsiyalarni ham ko'rishingiz mumkin, jumladan Google Trends maʼlumotlari va mahalliy demografik maʼlumotlar. Bu bilan, ibora yuqori qidiruv hajmiga egami yoki yo'qligini aniqlashingiz mumkin. Sizning kalit so'z tadqiqotingiz tugagach, sizda reklamalaringiz uchun mo'ljallangan tegishli kalit so'zlar ro'yxati bo'ladi.

Agar siz biznes egasi bo'lsangiz, you’ve probably used Google’s Adwords platform to advertise your business. Pulingiz uchun eng ko'p foyda olishingizni ta'minlash uchun hisobingizni tuzishning bir necha yo'li mavjud. Ushbu maqolada, biz savdo belgisi kalit so'zlari bo'yicha taklif qilish asoslarini ko'rib chiqamiz, iboralar yordamida auditoriyangizni nishonga olish, va konversiyalarni kuzatish. Ushbu maqola sizga Google platformasidagi reklama harakatlarining samaradorligini oshirish uchun zarur bo'lgan bilimlarni taqdim etishga mo'ljallangan..

Advertise on Google’s Adwords platform

There are many reasons why it’s valuable to advertise on Google’s Adwords platform. Birinchidan, faqat kimdir sizning reklamangizni bosganida sizdan to'lov olinadi. Ikkinchi, ushbu reklama usuli sizning reklama kampaniyalaringiz natijalarini kuzatish imkonini beradi. Shu yo'l, siz reklama uchun sarflagan pul miqdori haqida ko'proq ma'lumotga ega qarorlar qabul qilishingiz mumkin. Ammo Google Adwords Googleda reklama qilishning yagona usuli emas. Bu sizning biznesingiz uchun ishlashiga ishonch hosil qilish uchun, ushbu reklama platformasi qanday ishlashini tushunishingiz kerak bo'ladi.

AdWords Google Display Network bilan ishlaydi, bu Google uchinchi tomon veb-saytlari tarmog'idan foydalanadi. Sizning reklamangiz veb-sahifangizning yuqori qismida ko'rinishi mumkin, yon panelda, YouTube videolaridan oldin, yoki boshqa joyda. Platformada mobil ilovalar va Gmail-da reklama joylashtirish imkoniyati ham mavjud. Google orqali reklama qilishni boshlashdan oldin savdo belgilaringizni roʻyxatdan oʻtkazishingiz kerak boʻladi. Bu shuni anglatadiki, siz bosish uchun kamroq to'laysiz va reklamani yaxshiroq joylashtirishingiz mumkin.

Google Adwords platformasida reklama qilish nisbatan oson. Byudjetingizni maksimal darajada oshirishning ko'plab usullari mavjud, natijalar paydo bo'lganda xarajatlaringizni oshirishni o'z ichiga oladi. Muvaffaqiyatingizni maksimal darajada oshirish uchun, sizga yordam berish uchun Google Certified maslahatchisi yoki agentligini yollashni o'ylab ko'ring. Buni sinab ko'rmasligingiz uchun hech qanday sabab yo'q, chunki bu yuqori maqsadli reklamalarni yetkazib berishning tejamkor usuli. Va esda tuting, agar siz natijalarga erishsangiz, kelajakda byudjetingizni oshirishingiz mumkin.

Google-ning Adwords platformasidagi reklama butun dunyo bo'ylab potentsial mijozlarga erishishning juda kuchli usulidir. Uning tizimi asosan auktsion hisoblanadi, va siz aniq kalit so'zlar va iboralar bo'yicha taklif qilasiz. Kalit so'zlaringizni tanlaganingizdan va sifatli ballga ega bo'lganingizdan so'ng, sizning reklamangiz qidiruv natijalari oldida ko'rsatiladi. Va eng yaxshi qismi, unchalik qimmatga tushmaydi, va siz bugundanoq kampaniya boshlashingiz mumkin!

Bid on trademarked keywords

Until recently, siz Google Adwords-da raqobatchining markali kalit so'zlariga taklif qila olmadingiz. Bu o'zgardi 2004, Google raqobatchi kalit so'zlarni taklif qilganda. Google foydasiga qaror, raqobatchilarga o'z savdo belgilaridan reklama nusxasida foydalanishga ruxsat beruvchi siyosatga ega, ko'plab biznes raqiblarini reklamalarda o'z brend nomlaridan foydalanishga undadi. Hozir, ammo, bu siyosat bekor qilinmoqda.

Savdo belgisi bo'lgan kalit so'zga taklif qilishdan oldin, foydalanishga ruxsatingiz borligiga ishonch hosil qiling. Google savdo belgilariga nisbatan qo'llaniladigan oddiy qidiruv reklama ko'rsatmalariga ega. Raqobatchining brendiga taklif qilganda, reklama nusxasiga raqobatchi nomini kiritishdan saqlaning. Bunday qilish sifat ko'rsatkichlarining pasayishiga olib keladi. Sababi nima bo'lishidan qat'iy nazar, qidiruv natijalarida ustun mavqega ega bo'lish yaxshi amaliyotdir.

Savdo belgisi bo'lgan kalit so'zga taklif qilmaslikning eng katta sababi shundaki, organik qidiruv natijalari va pullik reklamalar o'rtasidagi farqni aniqlash qiyin bo'lishi mumkin.. Biroq, agar sizning savdo belgingiz Googleda ro'yxatdan o'tgan bo'lsa, axborot saytlarida foydalanish mumkin. Ko'rib chiqish sahifalari bunga misol bo'la oladi. Yirik brendlar ham o'zlarining savdo belgilaridan reklama nusxalarida foydalanadilar, va ular buni qilish huquqiga ega. Ushbu kompaniyalar o'zlarining savdo markali mahsulotlari va xizmatlari uchun qidiruv natijalarining yuqori qismida qolishni xohlashadi.

Savdo belgilari qimmatlidir. Mahsulotingizni reklama qilish uchun ularni reklama matnida ishlatish haqida o'ylashingiz mumkin. Ulardan reklamalarda foydalanish qiyin bo'lishi mumkin, ular ba'zi hollarda hali ham mumkin. Savdo belgisi bilan himoyalangan atamalar ma'lumot olish uchun ishlatilishi kerak, blog kabi. Shuningdek, sizda savdo belgisi shartlarini o'z ichiga olgan ochilish sahifasi bo'lishi kerak va sizning tijorat maqsadingiz nima ekanligini aniq ko'rsatishingiz kerak. Agar siz komponentlarni sotsangiz, Buni aniq ko'rsatishingiz va narxni yoki buyumni sotib olish uchun havolani ko'rsatishingiz kerak.

Agar sizning raqobatchilaringiz savdo belgisi nomidan foydalansa, siz Adwords-da ushbu shartlar bo'yicha taklif qilishingiz kerak. Aks holda, siz pastroq sifat ko'rsatkichi va har bir marta bosish narxiga duch kelishingiz mumkin. Bundan tashqari, Sizning raqobatchilaringiz brend nomingizdan bexabar bo'lishi mumkin va siz ularga taklif qilayotganingizni bilmaydilar.. Shu vaqitning o'zida, tanlov bir xil shartlar asosida taklif qilinishi mumkin. Siz o'zingizning tovar nomingizdan savdo belgisi kalit so'zi sifatida foydalanishga harakat qilishingiz mumkin.

Target audiences with phrase match

While you may think broad match is the only way to target your customers, ibora mosligi sizga ko'proq nazorat beradi. So'z birikmasi bilan, kimdir iborani yozganda faqat sizning reklamalaringiz ko'rsatiladi, kalit so'zdan oldin yoki keyin har qanday yaqin o'zgarishlar va boshqa so'zlarni o'z ichiga oladi. Masalan, siz maysazorlarni kesish xizmatlarini joylashuvi bo'yicha belgilashingiz va mahalliy xizmatlar ro'yxatini va ularning mavsumiy tariflarini ko'rishingiz mumkin. So‘z birikmasidan foydalanish, ammo, keng o'yinga qaraganda qimmatroq, shuning uchun boshqa variantlarni ko'rib chiqishga arziydi.

Jumlalarni moslashtirishdan foydalanish CTR va konversiyalarni oshirishi mumkin, va behuda sarflangan reklama xarajatlarini kamaytirishi mumkin. Jumlalarni moslashtirishning salbiy tomoni shundaki, u sizning reklama xarajatlaringizni aniq kalit so'zni o'z ichiga olgan qidiruvlar bilan cheklaydi, bu sizning kirishingizni cheklashi mumkin. Agar siz yangi g'oyalarni sinab ko'rsangiz, ammo, keng o'yin eng yaxshi variant bo'lishi mumkin. Bu sozlama sizga yangi reklamalarni sinab koʻrish va nima ishlayotganini koʻrish imkonini beradi. Reklama samaradorligi haqida gap ketganda, to'g'ri kalit so'zlar bilan to'g'ri auditoriyaga yo'naltirilganligiga ishonch hosil qilishni xohlaysiz.

Agar siz umuman mashhur bo'lgan mahsulot yoki xizmatni reklama qilsangiz, kalit so'z birikmasi - bu guruhni maqsad qilishning ajoyib usuli. Frase match reklamalaringiz faqat kalit soʻz yoki iborani qidirgan odamlarga koʻrsatilishini taʼminlash orqali ishlaydi.. Asosiysi, siz ishlatadigan ibora to'g'ri tartibda ekanligiga ishonch hosil qiling, shunda u eng yuqori qidiruv natijalarida paydo bo'ladi. Bu yerga, ahamiyatsiz trafik uchun reklama byudjetingizni behuda sarflashdan qochasiz.

Jumlalar mosligi mijozlar qanday kalit so‘zlarni qidirayotganini aniqlash uchun qidiruvlarini tahlil qilishga yordam beradi. Agar siz aniq mijozlarni qidirsangiz, bu ayniqsa foydalidir. Adwords-da so'z birikmalaridan foydalanish maqsadli auditoriyangizni toraytiradi va reklama kampaniyangiz samaradorligini oshiradi. Va, uni to'g'ri ishlatganda, reklama xarajatlaridan yuqori daromad olishni ko'rasiz. Ushbu usullarni o'zlashtirganingizdan so'ng, maqsadlaringizga har qachongidan ham tezroq va aniqroq erisha olasiz.

Odamlarni nishonga olishning yana bir usuli - yaqinlik ro'yxatini yaratish. Ushbu ro'yxatlar har qanday veb-saytga tashrif buyuruvchilarni yoki veb-saytingizda muayyan harakatlar qilgan odamlarni o'z ichiga olishi mumkin. Yaqinlik ro'yxati bilan, muayyan foydalanuvchilarni ularning qiziqishlari asosida yo'naltirishingiz mumkin. Va, agar sizda odamlar yaqinda sotib olgan mahsulotingiz bo'lsa, siz undan ularni reklama bilan nishonlash uchun foydalanishingiz mumkin. Keyingi safar siz yangi auditoriya yaratasiz, maxsus yaqinlik ro'yxatidan foydalanganingizga ishonch hosil qiling.

Track conversions with phrase match

If you’re looking to improve your search engine marketing campaign, keng oʻxshashlik oʻrniga ibora oʻzgartiruvchisidan foydalanishni oʻylab koʻrishingiz mumkin. Ushbu modifikatorlar kanal boshidan beri pullik qidiruvda qo'llanilgan, va ular sizning reklamalaringizni ko'rsatishda aniqroq bo'lishga imkon beradi. Garchi bu yaxshi fikr bo'lib tuyulishi mumkin, ko'pgina reklama beruvchilar, agar ular keng mos kalit so'zni o'zgartirmasalar, reklama xarajatlarini behuda sarflashdan xavotirda. Qo'shimcha, iboraga mos keladigan kalit so'z sizning reklamangizni nazoratsiz qidiruvlar uchun ishga tushirishi mumkin, reklamangizning dolzarbligini pasaytiradi.

Another way to optimize your keyword phrases is to add “+” to individual words. Bu Googlega siz maqsad qilmoqchi bo'lgan so'z qidiruvlarda ishlatilishi kerakligini aytadi. Masalan, if someone searches for “orange table lamp,” your ad will only appear when the person has entered the exact phrase. This method is ideal for people who are searching for “orange table lamp,” because it will only be shown to people who type in the exact phrase, rather than generically.

To increase CTR and conversion rates, it’s imperative to include numbers into the headline of your ads. Research shows that incorporating numbers into the headline of your ads increases CTR by 217%. But that doesn’t mean you should reinvent the wheel. The trick is to craft a compelling value proposition and hook without reinventing the wheel. While clever ads can increase CTR, they can be costly. Shunday qilib, let’s take a look at some simple but effective strategies.

Kalit so'zlarni o'rganish

To make the most of your AdWords campaign, you must conduct keyword research. Keywords can be chosen based on their popularity, cost per click, and search volume. Google Keyword Planner is a free tool you can use for this purpose. By using this tool, you can determine the average number of searches a keyword receives each month and the cost per click for each keyword. Google Keyword Planner also suggests related keywords that you can use to build more targeted campaigns.

Once you have a list of keywords, it is time to prioritize them. Focus on a handful of the most popular terms. Keep in mind that fewer keywords will result in a more targeted campaign and greater profits. Biroq, if you don’t have the time to do keyword research for every keyword, you can use a free tool like SEMrush to find out which keywords your target audience is typing in. SERPda qancha natijalar ko'rsatilishini bilish uchun SEMrush kabi kalit so'zlarni o'rganish vositasidan foydalanish ham mumkin..

Bepul va kalit so'zlarni o'rganish uchun ishlatilishi mumkin bo'lgan yana bir vosita bu Ahrefs. Bu boshlash uchun yaxshi joy, as it allows you to view your competitors’ veb-sayt trafiki, musobaqa, va kalit so'z hajmi. Shuningdek, ushbu kalit so'zlar uchun qaysi turdagi veb-saytlar reytingini ko'rishingiz va ularning strategiyalarini tahlil qilishingiz mumkin. Bu hal qiluvchi ahamiyatga ega, chunki bu kalit so'zlar siz Google-da reytingga kiritmoqchi bo'lgan narsadir. Biroq, bu topilmalarni boshqa tomonlar bilan bo'lishish har doim ham oson emas.

Google kalit so'zni rejalashtiruvchisidan foydalanish sizga qidiruv hajmlarini oylar bo'yicha ko'rish imkonini beradi, bu sizning reklamalaringizni aniqroq shartlar bilan yo'naltirishga yordam beradi. Kalit so'zni rejalashtiruvchi ham shunga o'xshash kalit so'zlarni ko'rish imkonini beradi. Ushbu vosita sizning cheklovlaringiz asosida kalit so'zni qidirayotgan odamlar sonini ham ko'rsatadi. Qaysi kalit so'zlar sizniki bilan bir xil kalit so'zlar uchun raqobatlashayotganini ko'rish uchun siz hatto Google'ning Kalit so'zni rejalashtiruvchisidan foydalanishingiz mumkin.. Ushbu vositalar sizga eng mashhur kalit so'zlar haqida fikr beradi va reklama kampaniyalaringiz uchun eng yaxshilarini topishga yordam beradi.

Taklif modeli

The cost-per-click (CPC) strategiya CPMga qaraganda arzonroq taassurotlarni yaratishi mumkin, ayniqsa, buklama ostidagi reklamalar uchun. Biroq, CPM brenddan xabardorlik sizning asosiy maqsadingiz bo'lganda yaxshi ishlaydi. Qo'lda CPC taklifi muayyan kalit so'zlar uchun takliflarni belgilashga qaratilgan. Ushbu modelda, ko'rinishni maksimal darajada oshirish uchun faqat ushbu kalit so'zlar uchun yuqori takliflardan foydalanishingiz mumkin. Biroq, bu usul ko'p vaqt talab qilishi mumkin.

Adwords sizga takliflaringizni kampaniya va reklama guruhi darajasiga ko'ra o'zgartirish imkonini beradi. These bid adjustments are called bid modifiers. Bid modifiers are available for Platform, InteractionType, and PreferredContent. These are maintained at the ad group level through the AdGroupCriterionService. Xuddi shunday, campaign-level bid adjustments can be made via the CampaignBidModifierService. Google also provides an API for these adjustments.

The default ad placement is called Broad Match. This type shows your ad on the search engine’s page for any keyword, including synonyms and related searches. While this approach results in a large number of impressions, it also has a higher cost. Other types of match include Exact Match, So‘z birikmasi, and Negative Match. Umuman, the more specific your match, the lower your cost will be.

The Bidding model for Adwords uses a variety of techniques to help you optimize your ad campaigns. Masalan, you can set the maximum bid for a particular keyword, then adjust your bid based on how many conversions you’ve received. If you’ve made a sale, AdWords will increase your bid based on that. For more advanced users, you can also use dynamic conversion tracking.

Target CPA bidding is a type of ad strategy that focuses on driving conversions. It sets bids for a campaign based on CPA (Cost per Acquisition), which is the cost to acquire a single customer. This model can be complex if you don’t know your acquisition cost (CPA) or how many conversions your ads drive. Biroq, the more you know about CPA, the more you’ll know how to set your bids accordingly.

Manual bidding is also an option to increase clicks, taassurotlar, and video views. Choosing this strategy will allow you to control your budget while boosting the ROI of your campaigns. Biroq, you should note that manual bidding is not recommended for every campaign. A more appropriate option would be to use the maximize conversions strategy, which is hands-off and requires less effort. You can also increase your daily budget if you find your average spend is lower than your daily budget.

Quality scores

To improve your Quality Scores in Adwords, you need to pay attention to certain key factors. These factors affect your Quality Score individually and collectively, and may require adjustments to your website. Listed below are some things to consider to improve your Quality Score:

Your Quality Score is directly related to how well your ad performs. A high Quality Score translates into a strong user experience. Increasing your Quality Score is also a good idea as it will help you boost your Ad Rank and lower your cost per click. Whether you’re aiming for higher visibility on Google or a lower CPC, the Quality Score will affect the performance of your ad over time. In addition to this, a high Quality Score will improve your ad’s placement in search results and lower your cost per click.

You can improve your Quality Score by optimizing your ad’s keyword relevance. Keyword match refers to how closely your ad matches the user’s search query. Your ad’s keyword relevancy is measured using the Quality Score, and will determine how your ads are displayed. Your ad should tell potential customers what they can expect from your business, offer a compelling call to action, and be attractive to users on all devices.

The three factors that influence your account’s Quality Score are: kutilgan sekin urish tezligi (CTR), landing page experience (LE), and the ad’s relevance to the searcher’s intent. When you compare the scores of keywords that appear under different ad groups, you’ll see that the Quality Scores for those keywords will differ from the same keywords in other ad groups. The reasons for this include different ad creative, ochilish sahifalari, demographic targeting, va boshqalar. If your ad receives a low Quality Score, you’ll have a better understanding of how the quality score is calculated. The results of this analysis are published on Google’s website and are updated every few days.

In the Adwords auction, your Quality Score influences the rank of your ad and cost per click. You’ll find that lower CPC means less money spent per click. Quality Scores should also be considered for your bid. Sifat ballingiz qanchalik baland, the more likely you’ll be displayed in your ad. In the ad auction, a higher CPC will generate more revenue for the search engine.

Cost

One of the most important questions you have to ask yourself is “what is the cost of Adwords?” Most business owners are unaware of the costs associated with online advertising. Cost per click or CPC is a cost that is regulated by Google Adwords using a metric called the maximum CPC. This metric allows advertisers to control their bids according to the amount of money they can afford to spend for each click. The cost of each click is dependent on the size of your business and the industry you’re in.

To understand the cost of PPC software, you’ll want to consider how you will allocate your budget. You can allocate some of your budget to mobile and desktop advertising, and you can also target certain mobile devices to increase conversions. The cost of PPC software is usually based on a subscription model, so be sure to factor in the cost of a subscription. WordStream offers prepaid plans and six-month contracts. You’ll find it easy to budget for PPC software this way, as long as you understand the terms and conditions.

The most common method for determining cost of Adwords is the cost per click (PPC). It is best used when you want to target a specific target audience and are not targeting a large volume of traffic every day. The cost per mille, or CPM, bidding method is useful for both types of campaigns. CPM gives you insight into the number of impressions your advert receives, which is important when developing a long-term marketing campaign.

As the number of competitors on the internet continues to rise, the cost of Adwords is getting out of hand. Just a few years ago, paying for clicks was still a relatively low cost. Hozir, with more people bidding on Adwords, it’s possible for new businesses to spend EUR5 per click on some keywords. Shunday qilib, how can you avoid spending more money on your Adwords campaigns? There are many ways to control the costs associated with Adwords.

If you want to know how to structure your Adwords account to maximize the return on your advertising spend, read this article. This article will go over Costs, Foyda, Maqsad va kalit so'zlar. Once you understand these three basic concepts, you’ll be ready to get started. Once you’re ready to get started, check out the free trial. You can also download the Adwords ad software here. You can then start building your account.

Xarajatlar

Google spends more than $50 million a year on AdWords, with insurance companies and financial firms paying the highest prices. Qo'shimcha, Amazon spends a considerable amount as well, spending more than $50 million annually on AdWords. But what is the actual cost? How can you tell? The following will give you a general idea. Birinchidan, you should consider the CPC for each keyword. A minimum CPC of five cents is not considered high-cost keywords. The highest-cost keywords can cost as much as $50 bosish uchun.

Another way to estimate cost is by calculating the conversion rate. This number will indicate how often a visitor performs a particular action. Masalan, you can set up a unique code to track email subscriptions, and the AdWords server will ping servers to correlate this information. You will then multiply this number by 1,000 to calculate the conversion cost. You can then use these values to determine the cost of AdWords campaigns.

Ad relevance is an important factor. Increasing ad relevance can increase click-through rates and Quality Scores. Conversion Optimizer manages bids on a keyword level in order to drive conversions at or below an advertiser’s specified cost per conversion, or CPA. The more relevant your ads are, the higher your CPC will be. But what if your campaign is not performing as intended? You might not want to waste money on ads that aren’t effective.

The top ten most expensive keywords on AdWords deal with finance and industries that manage large sums of money. Masalan, the keyword “daraja” yoki “education” is high on the list of expensive Google keywords. If you’re considering entering the field of education, be prepared to pay a large CPC for a keyword that has low search volume. You’ll also want to be aware of the cost per click of any keywords related to treatment facilities.

As long as you can manage your budget, Google AdWords can be a great option for small businesses. You can control how much you spend per click through geo-targeting, device targeting, va boshqalar. Lekin unutmang, Siz yolg'iz emassiz! Google is facing stiff competition from AskJeeves and Lycos. They are challenging Google’s reign as the number one paid-search engine in the world.

Foyda

Google AdWords is a platform for pay-per-click advertising. It governs the ads that appear at the top of Google searches. Almost every business can benefit from AdWords, because of its inherent benefits. Its powerful targeting options go beyond simply choosing a target audience based on location or interest. You can target people based on the exact words they type into Google, ensuring you only advertise to customers who are ready to buy.

Google Adwords measures everything, from bids to ad positions. Google Adwords bilan, you can monitor and adjust your bid prices to get the best return on every click. The Google Adwords team will provide you with bi-weekly, weekly, and monthly reporting. Your campaign can bring in up to seven visitors per day, if you’re lucky. To get the most out of Adwords, you’ll need to have a clear idea of what you’re trying to achieve.

When compared to SEO, AdWords is a much more effective tool for driving traffic and leads. PPC advertising is flexible, scalable, and measurable, which means you’ll only pay when someone clicks on your ad. Qo'shimcha, you’ll know exactly which keywords brought you the most traffic, which allows you to improve your marketing strategy. You can also track conversions through AdWords.

Google AdWords editor makes the interface easy to use and helps you manage your campaign. Even if you manage a large AdWords account, the AdWords Editor will make managing your campaign more efficient. Google continues to promote this tool, and it has a wide range of other benefits for business owners. If you’re looking for a solution for your business’s advertising needs, AdWords Editor is one of the most useful tools available.

Konversiyalarni kuzatishdan tashqari, AdWords offers various testing tools to help you create the perfect ad campaign. You can test headlines, text, and images with AdWords tools and see which ones perform better. You can even test your new products with AdWords. The benefits of AdWords are endless. Shunday qilib, nima kutayapsiz? Get started today and start benefiting from AdWords!

Maqsadli

Targeting your Adwords campaigns to specific audiences can help you increase your conversion rate and boost your website traffic. AdWords offers several methods for this, but the most effective method is likely to be a combination of methods. It all depends on your goals. To learn more about these different methods, read on! Shuningdek, don’t forget to test your campaigns! We’ll discuss how to test these different types of targeting in Adwords.

Income targeting is an example of a demographic location group. This type of targeting is based on publicly released IRS data. While it’s only available in the United States, Google AdWords can pull information from the IRS and enter it into AdWords, allowing you to create lists based on location and zip codes. You can also use the Income Targeting option for targeted advertising. If you know what kind of demographics your audience belongs to, you can segment your AdWords campaigns accordingly.

Another way to target your Adwords campaigns is by selecting a particular topic or subtopic. This allows you to target a broader audience with less effort. Biroq, topic targeting is less dependent on specific keywords. Topic targeting is an excellent tool when used in conjunction with keywords. Masalan, you could use topics for your website’s services or products, or for a specific event or brand. But whatever way you choose, you will be able to reach your target audience and increase your conversions.

The next way to target AdWords ads is to select their audience based on their average income, Manzil, va boshqalar. This option is useful for marketers who want to ensure that the ads they are spending their money on will reach the audience that is most likely to buy. Bu yerga, you can be sure that your ad campaign will reach the audience that’s likely to buy your product. But how can you do that?

Kalit so'zlar

When selecting keywords for your advertisement, try to avoid broad terms or words that aren’t related to your business. You want to target relevant clicks from qualified customers and keep your impressions to a minimum. Masalan, if you own a computer repair shop, don’t advertise your business using the word “computer.” And while you can’t avoid broad keywords, sinonimlardan foydalanib, PPC narxini kamaytirishingiz mumkin, yaqin o'zgarishlar, va semantik jihatdan bog‘langan so‘zlar.

Uzun quyruqli kalit so'zlar dastlab jozibali ko'rinishi mumkin, SEM ularni yoqtirmaydi. Boshqa so'zlar bilan aytganda, if someone types in “wifi password” they probably aren’t searching for your product or service. Ehtimol, ular simsiz tarmog'ingizni o'g'irlamoqchi, yoki do'stingizga tashrif buyurish. Ushbu holatlarning hech biri sizning reklama kampaniyangiz uchun yaxshi bo'lmaydi. Buning o'rniga, mahsulot yoki xizmatingizga tegishli bo'lgan uzun quyruqli kalit so'zlardan foydalaning.

Kam konvertatsiya qiluvchi kalit so'zlarni topishning yana bir usuli - bu salbiy kampaniyalarni o'tkazishdir. Reklama guruhi darajasida kampaniyangizdan ba'zi kalit so'zlarni chiqarib tashlashingiz mumkin. This is particularly helpful if your ads aren’t generating sales. But this is not always possible. There are some tricks to find converting keywords. Check out this article by Search Engine Journal for more information. It contains many tips for identifying high-converting keywords. If you haven’t done this yet, you can start experimenting with these strategies today.

The most important thing to remember about keywords for Adwords is that they play an important role in matching your ads with prospective customers. By using high-quality keywords, your ads will be shown to highly qualified prospects who are further down the purchasing funnel. Bu yerga, you can reach a high-quality audience that’s more likely to convert. There are three major types of keywords, transactional, informational, and custom. You can use any of these types of keywords to target a particular customer group.

Another way to find high-quality keywords is to use the keyword tool provided by Google. You can also use the Google webmaster search analytics queries report. In order to increase your chances of gaining conversions, use keywords that relate to the content of your website. Masalan, if you sell clothes, try using the word “fashion” as the keyword. This will help your campaign to get noticed by those interested in the product you’re selling.

To be successful in Adwords, you need to know what keywords you should use and how to bid on them. Ushbu maqolada, you’ll learn how to set bids manually, research keywords, and re-target your ads. There’s more to keyword strategy, ham, including how to test your keywords and how to find out which ones get the best click-through rates. Umid qilamanki, these strategies will help you get the most out of Adwords.

Kalit so'zlarni o'rganish

Search engine marketing is an essential part of online marketing, and a successful advertising campaign is dependent on choosing the right keywords. Keyword research is the process of identifying profitable markets and search intent. Keywords give a marketer statistical data on internet users and help them craft an ad strategy. Using tools like Google AdWords’ ad builder, businesses can choose the most relevant keywords for their pay-per-click advertising. The purpose of keyword research is to produce strong impressions from people who are actively looking for what you have to offer.

The first step in keyword research is to determine your target audience. Once you have identified your target audience, you can move on to more specific keywords. To perform keyword research, you can use free tools like Google’s Adwords Keyword Tool or paid keyword research tools like Ahrefs. These tools are excellent for researching keywords, as they offer metrics on each one. You should also do as much research as possible before selecting a specific keyword or phrase.

Ahrefs is one of the best keyword research tools for content creators. Its keyword research tool uses clickstream data to offer unique click metrics. Ahrefs has four different subscription plans, with free trials on the Standard and Lite subscription plans. With free trials, you can use the tool for seven days and pay only once a month. The keyword database is extensive – it contains five billion keywords from 200 countries.

Keyword research should be an ongoing process, as popular keywords today might not be the best options for your business. In addition to keyword research, it should also include research into content marketing terms. To conduct a research, simply plug in the keywords that describe your company and see how many times people type those terms each month. Monitor the number of searches each term receives every month and how much each one costs per click. With enough research, you can write content that is related to these popular searches.

Bidding on keywords

You should research the competition and identify what the most common keywords are to increase your chances of getting high traffic and making money. Using keyword research tools will help you decide which keywords have the most potential and which are too competitive for you to make money. You can also use tools like Ubersuggest to see historical keyword stats, suggested budgets, and competitive bids. Once you have determined what keywords will make you money, you need to decide on the keyword strategy.

The most important thing to remember is to choose carefully the keywords you want to target. CPC qanchalik baland, yaxshiroq. But if you want to achieve top rankings in search engines, you have to bid high. Google looks at your CPC bid and the quality score of the keyword you are targeting. This means that you need to select the right keywords that will help you get top rankings. Bidding on keywords allows you to be more precise with your audience.

When bidding on keywords in Adwords, you must consider what your target audience is looking for. The more people find your website through your ads, the more traffic you’ll receive. Remember that not all keywords will result in sales. Using conversion tracking will allow you to find the most profitable keywords and adjust your maximum CPC accordingly. When your keyword bidding strategy is working, it will bring you a higher profit. If your budget is limited, you can always use a service like PPCexpo to evaluate your keyword bidding strategy.

Remember that your competitors are not necessarily looking for you to be number one in Google’s results page. You should also consider your ad campaign’s profitability. Do you really need the traffic from customers who might be searching for your product? Masalan, if your ad appears beneath their listings, you may be attracting clicks from other companies. Avoid bidding on your competitor’s brand terms if they are not targeted by your business.

Setting bids manually

Automated bidding does not account for recent events, media coverage, flash sales, or weather. Manual bidding focuses on setting the right bid at the right time. By lowering your bids when the ROAS is low, you can maximize your revenue. Biroq, manual bidding requires you to know about the different factors that can affect the ROAS. Shu asos bilan, setting bids manually is more beneficial than automating them.

While this method does take a bit more time, it offers granular control and guarantees instantaneous implementation of changes. Automated bidding is not ideal for large accounts, which can be hard to monitor and control. Bundan tashqari, day-to-day account views limit advertisers’ ability to see the “bigger picture.” Manual bidding allows you to monitor the bids of a specific keyword.

Avtomatik taklifdan farqli o'laroq, setting bids manually in Google Adwords requires you to know your product or service and have the necessary knowledge to set your bids. Biroq, automated bidding is not always the best choice for some campaigns. While Google is capable of automatically optimizing your bids based on conversions, it doesn’t always know which conversions are relevant to your business. You can also use a negative keyword list to reduce your waste.

When you want to increase clicks, you can set the CPC manually in Google Adwords. You can also set a maximum CPC bid limit. But keep in mind that this method can affect your goal and make your CPC skyrocket. If you have a budget of $100, setting a max CPC bid limit of $100 may be a good option. Ushbu holatda, you can set a lower bid because the chances of conversions are low.

Qayta nishonlash

Google’s policy prohibits collecting personal or personally identifiable information like credit card numbers, email addresses, and phone numbers. Regardless of how tempting re-targeting with Adwords can be for your business, there are ways to avoid collecting personal information in this way. Google has two primary types of re-targeting ads, and they work in very different ways. This article looks at two of these strategies and explains the benefits of each.

RLSA is a powerful way to reach users who are on your re-targeting lists and capture them near to conversion. This type of re-marketing can be effective for capturing users who have expressed interest in your products and services but have not yet converted. Using RLSA allows you to reach those users while still maintaining high conversion rates. Bu yerga, you can optimize your campaign by targeting your most relevant users.

Re-targeting campaigns can be done on a variety of platforms, from search engines to social media. If you have a product that is particularly popular, you can create ads for similar products with a compelling offer. It is possible to set up re-targeting campaigns on more than one platform. Biroq, for maximum impact, it is best to choose the most effective combination of both. A well-run re-targeting campaign can drive new sales and increase profits by up to 80%.

Re-targeting with Adwords allows you to display ads to a previously-visited page. If a user has browsed your product page in the past, Google will display Dynamic ads that contain that product. Those ads will be shown to those visitors again if they visit the page within a week. The same is true of ads placed on YouTube or Google’s display network. Biroq, Adwords does not track these views if you haven’t contacted them in a few days.

Salbiy kalit so'zlar

If you’re wondering how to find and add negative keywords to your Adwords campaign, there are a few ways to go about it. One easy way is to use Google search. Enter the keyword that you’re trying to target, and you’ll likely see a ton of relevant ads pop up. Adding these ads to your Adwords negative keywords list will help you stay away from those ads and keep your account clean.

If you’re running an online marketing agency, you might want to target specific negative keywords for SEO as well as for PPC, CRO, or Landing Page Design. Just click the “add negative keywords” button next to the search terms, and they’ll show up next to the search term. This will help you stay relevant and get targeted leads and sales. But don’t forget about your competitor’s negative keywords – a few of them may be the same, so you’ll have to be selective.

Using negative keywords to block search queries is a powerful way to protect your business from Google’s sloppy ads. You should also add negative keywords at the campaign level. These will block search queries that don’t apply to your campaign and will work as the default negative keyword for future ad groups. You can set negative keywords that describe your company in generic terms. You can also use them to block ads for specific products or categories, such as shoe stores.

In the same way as positive keywords, you should add negative keywords to your Adwords campaign to prevent unwanted traffic. When you use negative keywords, you should avoid general terms, kabi “ninja air fryer”, which will only attract people who are interested in specific products. A more specific term, kabi “ninja air fryer”, will save you money, and you’ll be able to exclude ads that aren’t relevant to your business.

Adwords-da yuqori samarali reklama yaratishning bir necha yo'li mavjud. Raqobatchilaringizning boshqa reklamalarini nusxalashingiz va joylashtirishingiz mumkin, yoki ikkala usuldan ham foydalanishingiz mumkin. Nusxalash va joylashtirish ikkala reklamani sinab ko'rish va kerak bo'lganda ularni o'zgartirish imkonini beradi. Reklamalaringizni oʻz hamkasblari bilan solishtirish va solishtirish uchun ikkala variantni ham tekshiring. Shuningdek, siz nusxa va sarlavhani o'zgartirishingiz mumkin. Hammasidan keyin; axiyri, bu kopirayterlik bilan bog'liq. Mukammal reklama yaratish uchun bir nechta foydali maslahatlar:

Kalit so'zlarni o'rganish

Kalit so'zlarni o'rganish oddiy ko'rinishi mumkin, AdWords uchun eng yaxshi kalit so'zlarni aniqlash emas. Bu biroz mehnat va vaqt talab qiladi, lekin yaxshi kalit so'z tadqiqoti sizning kampaniyangiz muvaffaqiyati uchun juda muhimdir. To'g'ri kalit so'z tadqiqotisiz, siz muvaffaqiyatsiz kampaniya bilan yakunlashingiz yoki hatto sotuvni o'tkazib yuborishingiz mumkin. Samarali kalit so'zlarni o'rganish bo'yicha ba'zi maslahatlar. (Va kalit so'zlarning o'zgarishi va raqobatni tekshirishni unutmang!). *To'liq mos keladigan kalit so'z juda past CPCga ega, o'rtacha konvertatsiya tezligi bilan 2.7% barcha sohalarda.

Kalit so'z tadqiqotini o'tkazishda, ma'lum bir kalit so'zning oylik qidiruv hajmini yodda tutish muhimdir. Agar yozda u baland bo'lsa, shu vaqt ichida uni maqsad qilib qo'ying. Cheklovlar asosida tegishli kalit so'zlar va qidiruv hajmini topish uchun kalit so'zni rejalashtiruvchidan ham foydalanishingiz mumkin. Ushbu vositadan foydalanish, yuzlab kalit so'zlarni ko'rib chiqishingiz mumkin. Keyin, eng yaxshi kombinatsiyani tanlang va mahsulot yoki xizmatlaringizni reklama qilishni boshlang. Bu sizga yuqori konversiya tezligiga erishishga yordam beradi.

Uzun quyruqli kalit so'zlar odatda blog postlari uchun yaxshi va har oyda trafikni oshirishi kerak. Bularni boshqa maqolada batafsil muhokama qilamiz. Google Trends-dan foydalanish - bu kalit so'zlaringizning qidiruv hajmini tekshirish va ular sarmoyadan yaxshi daromad keltiryaptimi yoki yo'qligini aniqlashning ajoyib usuli. Agar kalit so'zni o'rganish sizga yaxshi natijalar bermagan bo'lsa, xafa bo'lmang! Dirijyorning kalit so'zlarni o'rganish platformasi SEO tadqiqotlarining cheksiz salohiyatini ochishning kalitidir. Bizning platformamiz kalit so'z ma'lumotlarini tahlil qiladi va brendingizning raqamli mavjudligini oshirish uchun tegishli sanoatga tegishli kalit so'zlarni aniqlaydi..

Kalit so'zlarni o'rganish organik qidiruv marketingi ish oqimidagi muhim qadamdir. Bu sizning auditoriyangizni tushunishga va ular qidirayotgan narsaga asoslanib strategiyangizni birinchi o'ringa qo'yishga imkon beradi. Shuningdek, sanoatdagi raqobatni yodda tutish kerak. Maqsadli auditoriyangiz haqida aniq tasavvurga ega bo'lganingizdan so'ng, keyin ushbu kalit so'zlar uchun tarkib yaratishni boshlashingiz mumkin. Ba'zi odamlar mahsulot yoki xizmatingizni sotib olishga tayyor bo'lishi mumkin, boshqalar shunchaki bosing.

Avtomatik taklif va qo'lda taklif

Adwords-da qo'lda taklif qilishning ko'plab afzalliklari mavjud. Qo'lda taklif qilish sizga reklama maqsadliligini aniq nazorat qilish imkonini beradi va har bir kalit so'z uchun maksimal CPC o'rnatish imkonini beradi.. Qo'lda taklif qilish, shuningdek, byudjetingizni mos ravishda taqsimlash imkonini beradi. Avtomatik taklifdan farqli o'laroq, qo'lda taklif qilish ko'proq vaqt talab qiladi, sabr, va PPC haqida mustahkam tushuncha. Biroq, qo'lda taklif qilish biznes hisoblari uchun yaxshiroq uzoq muddatli variantdir.

Yangi boshlanuvchilar uchun, qo'lda taklif qilish yaxshi variant bo'lishi mumkin. Bu sizning takliflaringiz bilan tajovuzkor bo'lishingizga yordam beradi, va agar siz Adwords-da yangi bo'lsangiz, juda yaxshi. Biroq, avtomatlashtirilgan savdolarni amalga oshirish uchun vaqt talab etiladi, va agar siz darhol o'zgarishlar kiritmoqchi bo'lsangiz, qo'lda taklif qilish yo'l bo'lishi mumkin. Qaysi strategiya sizga mos kelishini hal qilishda yordam berish uchun hisob menejeri bilan birdan birga qo'ng'iroqni ham rejalashtirishingiz mumkin.

Qo'lda taklif qilishning kamchiliklari ham mavjud. Avtomatik taklif kontekstli signallarni hisobga olmaydi, ob-havo yoki so'nggi voqealar kabi, bu taklifga ta'sir qilishi mumkin. Shuningdek, qo'lda taklif qilish pulni behuda sarflashga olib keladi, ayniqsa CPC past bo'lsa. Qo'shimcha, har bir kampaniya yoki hisob aqlli taklifdan foyda ko'ra olmaydi. Asosiy muammo shundaki, ba'zi reklamalar juda umumiy yoki samarali bo'lishi uchun etarli tarixiy ma'lumotlarga ega emas.

Qo'lda taklif qilish sizga bir vaqtning o'zida bitta kalit so'z taklifiga o'zgartirish kiritish imkonini beradi. Bu jarayon biroz vaqt talab qilishi mumkin, lekin bu sizning reklamalaringizni ko'proq boshqarish imkonini beradi. Qo'lda taklif qilish PPCga yangi kelganlar uchun foydali bo'lishi mumkin, lekin u boshqa vazifalardan ham vaqt olishi mumkin. O'zgartirishlar kiritish va ularning ishlashini tahlil qilish uchun kalit so'zlaringizni qo'lda ko'rib chiqishingiz kerak bo'ladi. Qo'lda va avtomatlashtirilgan savdoning afzalliklari va kamchiliklari mavjud.

SKAGlar

Adwords’dagi SKAG’lar kampaniya yaratish va o‘tkazishning mashhur usulidir. Ko'proq kalit so'zlarni olish uchun reklama guruhlarini takrorlaysiz, keyin har bir guruh uchun maxsus reklamalar yarating. Agar kalit so'zlaringiz mashhur bo'lsa, har bir reklama guruhi uchun ikkita reklama yaratish, har bir kalit so'z uchun bittadan, va eng raqobatbardosh uchun biri. Bu jarayon nisbatan sekin, lekin bu uzoq muddatda o‘z samarasini beradi. Adwords kampaniyangizda SKAG-lardan foydalanishning bir necha usullari.

SKAG-larning afzalliklaridan biri shundaki, ular sizning reklamalaringizni kalit so'zlaringizga moslashtirishga imkon beradi. Bu sizga yuqori CTR olishga yordam beradi, bu o'z navbatida sizning sifat ko'rsatkichingizni yaxshilaydi. Esda tutingki, sizning sifat balingiz asosan CTR ga bog'liq, shuning uchun reklamalaringizni kalit so'zingizga moslashtirish sizga sifatli ball olishga yordam beradi. SKAGlarni sozlashda eslash kerak bo'lgan narsa shundaki, turli xil kalit so'zlarni moslashtirish turlari boshqacha ishlaydi, shuning uchun ular bilan tajriba o'tkazish va qaysi biri eng yaxshi ishlashini o'rganish muhimdir.

SKAG-lardan foydalanishning kamchiliklaridan biri shundaki, ularni o'rnatish va saqlash og'riqli bo'lishi mumkin. Aksariyat AdWords hisoblarida yuzlab kalit so'zlar mavjud, va har biri alohida reklama to'plamlarini talab qiladi. Bu ishonchli testlarni o'tkazish va tuzatishlar kiritishni qiyinlashtiradi. Biroq, SKAGlarning afzalliklaridan biri shundaki, ular bir vaqtning o'zida bitta o'zgaruvchini kuzatish imkonini beradi. Agar siz Adwords-ga yangi boshlovchi bo'lsangiz, avval ushbu usulni sinab ko'rishingiz va u sizning ehtiyojlaringizga mos keladimi yoki yo'qligini bilib olishingiz mumkin.

SKAG-lardan foydalanish Adwords-da kampaniyalarni segmentlashning yaxshi usuli hisoblanadi. Bu sizning mahsulotingizga tegishli bo'lgan zoekwoordenni nishonga olishga imkon beradi. SKAGlardan foydalanish orqali, AdWords hisobingizni optimallashtirishingiz va uning ishlashini yaxshilashingiz mumkin. Shunday qilib, nima uchun SKAGlar juda muhim? Javob oddiy: to'g'ri auditoriyani nishonlashni xohlaysiz, va buni qilishning eng yaxshi usuli - reklama guruhlaringiz to'g'ri yo'naltirilganligiga ishonch hosil qilishdir.

So‘z birikmasi

Garchi keng ko'lamli o'yin mijozlarning keng doirasini nishonga olishning ajoyib usuli hisoblanadi, iboralar mosligi mahalliy korxonalar uchun yaxshiroq variant bo'lishi mumkin. Frase match siz kiritgan kalit so'zlarning aniq tartibiga asoslangan reklamalarni ko'rsatadi, iboradan oldin yoki keyin so'zlar bo'lsa ham. Frase mosligi kalit so'zning yaqin variantlarini ham o'z ichiga oladi. Masalan, kimdir yozsa “maysa o'rish xizmati” Google-ga, ular mahalliy maysazorlarni kesish xizmatlari uchun e'lonlarni ko'radi, stavkalari, shu jumladan, soat, va mavsumiy maxsus.

Agar auditoriyangiz qaysi turdagi kalit so'zdan foydalanayotganini bilsangiz, ibora mosligi sizga eng ko'p maqsadli trafikni beradi. Ushbu turdagi o'yin bilan, so'zlar ro'yxatini bitta faylga yuklashingiz mumkin. Kalit so'zlaringizni tirnoq belgilari bilan o'rab olish uchun kalit so'zlarni o'rash vositasidan foydalanishingiz mumkin. Internetda qidiring “adwords kalit so'z paketi” va siz juda ko'p variantlarni topasiz. AdWords muharrirlari iboralarni moslashtirish uchun yana bir ajoyib imkoniyatdir. Siz kalit so'zlar uchun ustun va moslik turi uchun ustun yaratishingiz mumkin.

So‘z birikmasidagi ayrim so‘zlarni chiqarib tashlash uchun keng o‘rinli o‘zgartiruvchi ham ishlatilishi mumkin. Agar nima uchun sizning reklamalaringiz aniq atamani o'z ichiga olgan qidiruvlarda ko'rinmasligi haqida hech qachon qiziqqan bo'lsangiz, unda bu siz qidirayotgan o'yin turi. Agar sizning reklamalaringiz ushbu shartlar bilan qidiruvlarda ko'rinmasa, siz o'zingiz xohlagan kliklarni olish imkoniyatiga ega bo'lasiz. Keng o'yinlar odatda ancha samarali, lekin foydalanish qiyin bo'lishi mumkin.

AdWords'dagi aniq moslik opsiyasi ibora mosligiga qaraganda kamroq aniq bo'lsa-da, kalit so'zga qo'shimcha matn hamroh bo'lishiga ruxsat berish afzalligi bor. Shuningdek, chunki iboralar mosligi aniqroq so'z tartibini talab qiladi, uni uzoq qidiruvlar uchun ishlatish yaxshiroqdir. Qaysi turdagi iboralar sizga mos kelishiga ishonchingiz komil bo'lmasa, Optmyzr yoki boshqa shunga o'xshash vositalar bilan bepul sinov versiyasini tanlang.

Retargeting

Adwords yordamida retargeting remarketing kampaniyalari uchun ishlatilishi mumkin. Agar sizda mavjud Adwords hisobingiz bo'lsa, ni tanlash orqali yaratishingiz mumkin “Remarketing” variant. Keyin u boshqa veb-saytlar va platformalarda mahsulotingiz uchun Dinamik reklamalarni namoyish qilishi mumkin, mos keladigan Adwords hisobingiz bor ekan. Retargetingdan eng samarali foydalanish uchun, eng mos reklamalarni topish uchun veb-saytingizga tashrif buyuruvchilarni segmentlarga ajratganingizga ishonch hosil qiling.

Retargeting, ayniqsa, elektron tijorat korxonalari uchun foydalidir. Garchi u sanitariya-tesisat xizmatlari uchun ishlamasligi mumkin, bunday korxonalar, agar ular uzoqroq savdo tsikliga ega bo'lsa, mijozlarni aylantirish ehtimoli ko'proq. Remarking va elektron pochta kampaniyalaridan foydalanish orqali, mahsulotingizni avval ko'rgan, lekin xarid qilmagan mijozlar bilan bog'lanishingiz mumkin. Bu yerga, siz ularning e'tiborini qozonishingiz va mahsulotingizni sotib olishga yordam bera olasiz.

Google siyosati saytga tashrif buyuruvchilardan har qanday shaxsiy yoki identifikatsiya qilinadigan ma'lumotlarni to'plashni taqiqlaydi, elektron pochta manzillari va telefon raqamlari, shu jumladan. Veb-saytingizdagi retargeting kodlari tashrif buyuruvchilarga ko'rinmaydi va faqat ularning brauzerlari bilan bog'lanadi. Har bir internet foydalanuvchisi cookie-fayllarga ruxsat berish yoki o'chirish imkoniyatiga ega. Cookie-fayllarni o'chirib qo'yish shaxsiylashtirilgan onlayn tajribalar uchun salbiy oqibatlarga olib kelishi mumkin. Shu bilan bir qatorda, siz ushbu bosqichni o'tkazib yuborishingiz va veb-saytingizda mavjud Google Analytics tegidan foydalanishingiz mumkin.

Adwords bilan qayta maqsadlilik - mahsulot yoki xizmatingizni ilgari surish uchun juda samarali strategiya. U turli kanallarda yaxshi ishlaydi va brauzer cookie-fayllaridan foydalanishni talab qiladi. Cookie-fayllarni yig'ish va saqlash orqali, veb-saytingiz trafigini kuzatishingiz va konversiya maqsadlaringizni aniqlashingiz mumkin. Retargeting, ayniqsa, elektron tijorat veb-saytlari uchun foydalidir, chunki bu sizning brendingizga tez-tez tashrif buyuruvchilar oldida turishga yordam beradi va ularni takroriy xaridlarni amalga oshiradi. Bundan tashqari, u boshqa raqamli marketing kanallari bilan birgalikda ishlashi mumkin.

Google’s AdWords platform is an online advertising tool that works similar to an auction house. It helps you put your ad in front of the right audience at the right time. But how do you make the most of it? Here are some tips and tricks. You can get started for free today. If you are new to AdWords, you can check out our free slack community for SaaS marketers, Society.

AdWords is an online advertising platform developed by Google

Previously known as Google Ads, Google’s AdWords platform allows advertisers to create and place advertisements on websites. These ads are displayed alongside relevant search results. Advertisers can set a price for the advertisements and bid accordingly. Google then places the ad at the top of the results page when someone searches for a specific keyword. Ads can be implemented locally, nationally, and internationally.

AdWords was launched by Google in 2000. In the early days, advertisers paid Google monthly to manage their campaigns. After a while, they could manage the campaign on their own. Biroq, the company changed this service and introduced an online self-service portal. Google also launched an agency qualification program and a self-service portal. In 2005, it launched the Jumpstart campaign management service and a GAP program for advertising professionals.

There are various forms of ads, including text, tasvir, and video. For each of these, Google determines the subject matter of a page and then displays ads that correspond to the content. Publishers may also select channels through which they want Google ads to appear. Google has different formats of ads, including mobile text ads, in-page videos, and display ads. In February 2016, Google removed the right-hand side ads from AdWords. Biroq, this did not affect product listings, Google Knowledge Graph, and other types of ads.

A popular form of remarketing is called dynamic remarketing. It involves showing ads to previous website visitors based on their behavior. This allows marketers to build audience lists based on their previous website visitors and serve ads that are relevant to these audiences. Google AdWords users can also opt to receive updates on new product releases and updates through the Remarketing Lists for Search (RLSA) feature.

While AdWords is a widely used online advertising platform, it is still a complicated system for small businesses. Google has made AdWords a multi-billion-dollar advertising system. Aside from being the most popular self-serve advertising platform, AdWords is also the first self-serve advertising platform developed by Google. Its success in reaching potential customers has made it one of the world’s largest advertising systems.

It is similar to an auction house

There are some things that you should know before going to an auction. In auctions, the highest bidder wins the item. If there are two bidders, the auction house will have to choose between them. The auctioneer will also announce a reserve price. This is the price at which the item can be purchased, and it must be lower than the appraiser’s estimate. The auction house will also give details about the sold item as soon as it is available.

The process of consigning is similar. You will be transferring ownership of the item to the auction house. In order to consign your item, the auction house will need to get a valuation of it so that they can set the starting bid. To request an appraisal, many auction houses have online contact forms. You can visit the auction house in person or drop off the item for an appraisal. During the auction, if you do not have time to have the appraisal done in person, some auction houses may charge a failure fee of 5 uchun 15 percent of the price of the item.

There are three types of auctions. English auctions are the most common in today’s society. Participants shout out their bid amounts or electronically submit them. The auction ends when the highest bidder does not outbid the previous bid. The winning bidder will be the one to win the lot. In contrast, a sealed first-price auction requires bids to be made in sealed envelopes and a single bidder.

The auction house offers full service for both sellers and buyers. A buyer will bring the item to the auction house, which will determine when it will be sold. The auction house will market the item and hold public inspection sessions before the auction date. Once the auction day arrives, the auctioneer will conduct the auction and sell the item. The auction house will collect a commission from the buyer and pass the remainder on to the seller. Once the auction ends, auktsion uyi buyumni xavfsiz saqlashni tashkil qiladi, va agar sotuvchi xohlasa, buyum uchun transportni ham tashkil qilishi mumkin.

It is profitable for businesses

There are numerous benefits to using Google AdWords for your business. Googlening eng yaxshi amaliyotlar qoʻllanmasida takliflaringizni qanday qilib qoʻlda sinab koʻrishingiz mumkinligi tasvirlangan. Agar oqilona byudjet doirasida ijobiy ROIga erisha olsangiz, AdWords juda samarali bo'lishi mumkin. Foydali kampaniya siz sarflagan har bir dollar uchun kamida ikki dollar foyda keltirishi mumkin. Bizneslar sotish hajmi va rentabellikni oshirish uchun AdWords kampaniyasini optimallashtirishlari mumkin.

Ushbu dastur bilan, potentsial mijozlarni yoshga qarab belgilashingiz mumkin, Manzil, kalit so'zlar, va hatto kunning vaqti. Ko'pincha, korxonalar o'z reklamalarini dushanba va juma kunlaridan boshlab 8 AM to 5 PM. If you are looking to make a high profit margin, you might want to bid for a middle position. If your company makes a profit after spending only $50 a month, you can always amend your bids to increase the amount of revenue you make.

Adwords kampaniyangizdan maksimal darajada foydalanish ROIni oshirish va veb-saytingiz uchun trafikni yaratish uchun kalit hisoblanadi. Saytingizga trafikni jalb qilish va kampaniyangizning rentabelligini o'lchashga yordam berish uchun SEO va ijtimoiy mediadan foydalanishingiz mumkin. Adwords kampaniyangiz foydali bo'lganda, yuqori ROI uchun byudjetingizni oshirishingiz mumkin. Boshlash uchun, asosiy Adwords kampaniyasidan boshlang va uni SEO va ijtimoiy media bilan to'ldiring. Keyinchalik, qo'shimcha trafik manbalarini kiritish uchun reklama byudjetini kengaytirishingiz mumkin, blogingiz kabi.

Bir marta bosish narxi

Google Adwords-da bosish narxini aniqlashda bir nechta omillarni hisobga olish kerak. Masalan, ko'pchilik sanoat yuqori CPC ko'rish esa, o'rtacha past $1. Biznes egasi sifatida, AdWords-ga pul sarflashga qaror qilishdan oldin ROIni hisobga olishingiz kerak. O'rtacha bosish narxi sanoatdan sanoatga farq qiladi. Agar siz tish shifokorining ofisini sotayotgan bo'lsangiz, stomatologiya xizmatlarini qidirayotgan bemorlar uchun Google qidiruv tarmog'ida reklamalaringizni joylashtirishingiz mumkin.

O'rtacha CPC ni hisoblashdan tashqari, konvertatsiya tezligini ham o'lchashingiz kerak. AdWords statistikasi oxirgi marta bosilgan reklamani ko'rsatadi, Google Analytics sizga konvertatsiya darajasi haqida batafsilroq ma'lumot beradi. Shuningdek, Kengaytirilgan CPC deb nomlanuvchi xususiyatdan foydalanishingiz kerak, avtomatik ravishda taklif qiladi 30% konvertatsiyaga olib keladigan kalit so'zlar bo'yicha yuqoriroq. Sahifa tezligi konversiyalarni aniqlashda katta omil hisoblanadi. Tadqiqotlar shuni ko'rsatadiki, agar sizning sahifangiz yuklanishi uchun ikki soniyadan ko'proq vaqt kerak bo'lsa, tashrif buyuruvchilaringizning deyarli yarmi tark etadi.

Turli xil CPC ko'rsatkichlarini yaxshi tushunganingizdan so'ng, qancha sarflash kerakligini aniqlash uchun CPC kalkulyatoridan foydalanishingiz mumkin. Bir marta bosish uchun narx ko'rsatkichi PPC kampaniyangizning eng muhim qismidir, chunki u sizning sarmoyangizni qaytarish uchun qancha sarflash kerakligini aniqlaydi. Bu sizga kerakli byudjetga erishish uchun kengaytirilgan yoki qo'lda takliflardan foydalanish kerakligini aniqlaydi. Bu sizga qaysi turdagi reklamalardan foydalanishni va qaysi kalit so'zlarni maqsad qilishni aniqlashga yordam beradi.

Bosish uchun yaxshi xarajat vositasi sizga raqobatchilarni kuzatish qobiliyatini ham beradi’ CPC, shuningdek, veb-saytingizning qidiruv hajmi. Ushbu ko'rsatkichlar maqsadli kalit so'zlar va reklama kampaniyalari haqida oqilona qarorlar qabul qilishga yordam beradi. So'ngida, bosish uchun samarali xarajat dasturiga sarmoya kiritishga arziydi. Ro'yxatdan o'tishdan oldin dasturiy ta'minot narxini va obuna muddatini ko'rib chiqing. Google AdWords kampaniyangizni samarali o'tkazishga yordam beradigan ko'plab dasturlar mavjud.

Taklif modeli

Qo'lda CPC taklifi har bir reklama guruhi yoki kalit so'z uchun maksimal taklifni belgilash imkonini beradi. Ushbu turdagi takliflarni avtomatlashtirish sizga eng ko'p nazoratni beradi, lekin u ham CPC larni osmonga ko'tarishi mumkin. Qo'lda taklif qilish dastlabki bosqichdagi kampaniyalar uchun eng mos keladi, kampaniyalaringiz haqida ko'proq ma'lumot to'plashingiz kerak bo'lganda. Qo'lda CPC taklifi har bir reklama guruhi uchun maksimal taklifni belgilash imkonini beradi, belgilangan byudjet doirasida bosishlarni maksimal darajada oshirishda.

Google reklama uchun taklif qilishning ko'plab usullarini taqdim etadi. Aksariyat reklama beruvchilar taassurotlarga e'tibor berishadi, bosish, va konvertatsiyalar, yoki video reklamalar uchun ko'rishlar haqida. Lekin reklama joylashtirish haqida gap ketganda, Google reklama maydonini kim oshdi savdosiga qo'yishini bilishingiz kerak. Sizning taklifingiz ma'lum bir maydonda qancha reklama paydo bo'lishini aniqlaydi, shuning uchun siz auktsionning nuanslarini taklif qilishdan oldin tushunishingiz kerak. Quyida taklif modelidan maksimal darajada foydalanish uchun bir necha strategiyalar keltirilgan.

Tender strategiyasini tanlashda, kampaniyangizning maqsadini ko'rib chiqing. Maqsadingiz veb-saytingizga trafikni jalb qilish yoki qiziqishni oshirish ekanligini aniqlang. Maqsadlaringizga qarab, klik boshiga narxdan foydalanishni xohlashingiz mumkin (CPC) taklif. Biroq, agar sizning maqsadingiz etakchilarni tarbiyalash va sotishni oshirish bo'lsa, siz taassurotlar va mikro konvertatsiya qilishni xohlashingiz mumkin. Agar siz Adwords-da yangi bo'lsangiz, maqsadlaringizni diqqat bilan ko'rib chiqing.

Muayyan kalit so'zlarni taklif qilishda, ularni split test jarayonida sinab ko'rish juda muhimdir. Split-test har bir kalit so'z keltiradigan daromad miqdorini o'lchash imkonini beradi. Masalan, agar A kompaniyasining kalit so'z uchun maksimal taklifi bo'lsa $2, ular o'z reklamalarini faqat kompyuterlari bo'lgan odamlarga ko'rsatadilar. Agar B kompaniyasi a bo'lsa $5 taklif, ular nima haqida boshqacha fikrga ega bo'lishi mumkin a “maqsadli” tomoshabinlar qidirmoqda.

Har bir konvertatsiya narxi

Bir konversiya uchun xarajat ko'rsatkichi AdWords-da qancha sarflashni aniqlashda e'tiborga olinadigan asosiy omil hisoblanadi. Bu raqam ko'pincha bosish narxidan ancha yuqori. Masalan, to'layotgan bo'lishingiz mumkin $1 har bir bosish uchun, lekin sug'urta maydonida, gacha sarflashingiz mumkin $50. Qancha pul sarflashni bilish sizga eng yaxshi reklama strategiyasiga e'tiboringizni qaratishga yordam beradi. Konvertatsiya narxini aniqlashning ba'zi usullari:

Birinchidan, aniqlashni bilishingiz kerak “konvertatsiya.” Ushbu ko'rsatkich sanoatga qarab farq qiladi. Konvertatsiya harakatlari savdo operatsiyasidan tortib farq qilishi mumkin, ro'yxatdan o'tish, yoki asosiy sahifaga tashrif buyuring. Many advertisers also use the cost-per-acquisition metric to evaluate their performance. Ba'zi hollarda, this metric is known as “click-through rate.”

The higher your bid, the higher your cost-per-conversion can be. Increasing your bid will increase your chances of gaining more conversions, but it’s important to be aware of the maximum amount you can spend before a conversion becomes unprofitable. An example of a cost-per-conversion metric is the click-through rate (CTR) on a Google AdWords campaign.

Another way to measure cost-per-conversion is to measure the cost to acquire a customer. A conversion can occur when a user makes a purchase, registers for an account, download an app, or requests a callback. This measurement is most commonly used to measure the success of paid advertising. Biroq, email marketing, like SEO, also has overhead costs. Ushbu holatda, CPC yaxshiroq o'lchovdir.

Siz Adwords-da CPA maqsadini belgilashingiz mumkin, Google siz uchun eng yaxshi CPC taklifini aniqlash uchun ilg'or mashina o'rganish va avtomatik taklif algoritmlaridan foydalanadi. Tomoshabinlaringiz va mahsulotingizga qarab, ba'zi konvertatsiyalar uchun maqsadingizdan ko'proq pul to'lashingiz mumkin, boshqalar esa siz kutganingizdan kamroq xarajat qilishi mumkin. Uzoq muddatda, bu kuchlar bir-birini muvozanatlashtiradi va siz CPC takliflaringizni o'zgartirishingiz shart emas.

Remarketing

O'tmishda AdWords bilan remarketing muvaffaqiyati ortdi 5 yillar. Retargeting atamasi’ marketologlar uchun oksimorondir, lekin bu kunning eng mashhur so'ziga aylandi, va yaxshi sabablarga ko'ra. Bu Frantsiya kabi mamlakatlarda tanlov muddati, Xitoy, va Rossiya. Remarketing haqida ko'plab maqolalar mavjud, ammo bu maqolada uning foydalari va nima uchun ishlashi muhokama qilinadi.

AdWords bilan qayta marketingning asosiy g'oyasi hech narsa sotib olmasdan veb-saytingizni tark etgan tashrif buyuruvchilarni nishonga olishdir.. Sizning tashrif buyuruvchilaringizga tegishli reklamalar’ ehtiyojlar internetni ko'rib chiqayotganda o'sha shaxslarga qaratilgan. Buning uchun, AdWords remarketing kodini veb-saytingizning har bir sahifasiga qo'shishingiz mumkin, yoki ulardan faqat ba'zilariga. Murakkab remarketing segmentlari Google Analytics yordamida tuzilishi mumkin. Bir marta tashrif buyuruvchilar ma'lum bir mezonlarga javob berishadi, ular sizning remarketing ro'yxatiga qo'shiladi. Keyin ularni Displey tarmog'ida jalb qilish uchun ushbu ro'yxatdan foydalanishingiz mumkin.

Raqobatchining aqli

Onlayn bozorda raqobatchilaringizga qarshi kurashda g'alaba qozonish uchun, raqiblaringizning zaif tomonlarini tushunishingiz kerak. Agar sizning mahsulotingiz yoki xizmatingiz biron bir kalit so'z bo'yicha yuqori reytingga ega bo'lmasa, sizning raqibingiz nohaq ustunlikdan foydalanayotgan bo'lishi mumkin. Raqobatchilarning razvedka vositalaridan foydalanish, unchalik muhim bo'lmagan kanalda ularni urib, bundan qanday foydalanishni bilib olishingiz mumkin. Ushbu raqobatbardosh razvedka, shuningdek, byudjetlarni turli kanallarga taqsimlashga va kalit so'zlarga e'tibor qaratishga yordam beradi..

Raqobatbardosh razvedka vositalaridan foydalanish orqali, raqobatchilaringizning suratini olishingiz mumkin’ raqamli marketing strategiyasi. Ushbu vositalar bepul bo'lishi mumkin, korxona darajasidagi tahlil dasturlari uchun asosiy vositalar. Ushbu vositalar sizga to'pning tepasida qolishga va onlayn dunyoda raqobatchilaringiz ustidan hukmronlik qilishga yordam beradi. Aslini olib qaraganda, statistik ma'lumotlarga ko'ra, o'rtacha biznes uchun bor 29 raqobatchilar, Sizning raqobatchilaringiz ustunlikka erishish uchun nima qilayotganini kuzatishni muhim qiladi.

PPC strategiyasi jarayonidagi keyingi qadam sizning raqobatingizni tahlil qilishdir. Raqobatchilar’ reklama nusxasi ular uchun nima ishlayotgani va nima bo'lmasligi haqida ko'p narsalarni aytib berishi mumkin. Raqobatbardosh PPC razvedkasi bilan, raqobatchilaringizni aniqlashingiz mumkin’ eng yaxshi kalit so'zlarni toping va samaraliroq reklama yaratish uchun ularning reklama nusxasini o'rganing. Raqobatbardosh PPC vositalaridan tashqari, Ad-word raqobatini tahlil qilish vositalari sizning raqobatchilaringizga ustunlik berishga yordam beradi.

Garchi SpyFu va iSpionage yaxshi raqobatbardosh razvedka vositalarini taklif qilsa-da, ularning interfeysi juda intuitiv emas. SpyFu bunga yaxshi misoldir, raqobatchilar kalit so'zlari ro'yxati va reklama nusxasi haqida batafsil ma'lumot berish. Shuningdek, u raqobatchilarning ochilish sahifalari haqida tushunchalarni o'z ichiga oladi. Uning bepul versiyasi mavjud bo'lib, u sizga raqobatchilarning reklama nusxalari va ochilish sahifalarini ko'rish imkonini beradi. Bu bepul raqobatchilar hisobotlarini taqdim etadi, shuningdek, kuniga uchta bepul raqib ogohlantirishlari.

AdWords hisobingizni tuzishning bir necha yo'li mavjud. Quyida men Broad matchni yoritaman, Salbiy kalit so'zlar, Bitta kalit so'zli reklama guruhlari, va SKAGlar. Qaysi biri sizning biznesingiz uchun eng mos keladi? Qaysi usul sizga mos kelishini bilish uchun o'qing. Sizni boshlash uchun bir nechta maslahatlar. Keyin, kampaniyalaringizni optimallashtirishingiz mumkin. Hisobingizni qanday optimallashtirish va Adwords-dan maksimal darajada foydalanish mumkin.

Keng o'yin

Agar siz yuqori konversiya stavkalarini ko'rishni va bosish narxini kamaytirishni istasangiz, Adwords-da o'zgartirilgan keng moslikdan foydalaning. Buning sababi shundaki, sizning reklamalaringiz foydalanuvchilarga ko'proq mos keladi, va siz reklama byudjeti ustidan ko'proq nazoratga ega bo'lasiz. Adwords-dagi keng o'yin reklama byudjetingizni tezda yeb qo'yishi mumkin. Yaxshiyamki, ikkala turdagi o'yinlarni sinab ko'rishning oddiy usullari mavjud. Reklama byudjetini qanday oshirishni o'rganish uchun o'qing.

Agar sizning reklamangiz kalit so'zni o'z ichiga olmagan qidiruv so'zi uchun ko'rsatilsa, Broad Match modifikatoridan foydalaning. Bu kalit so'zning sinonimlari va boshqa variantlarini o'z ichiga olishi mumkin bo'lgan tegishli qidiruvlar uchun reklamangizni ko'rsatadi. Keng moslik modifikatori belgili moslik turlaridan biridir. Ushbu modifikatorni qo'shish uchun, Kalit so'z yorlig'ini bosing va ni bosing + har bir kalit so'z yonida belgi qo'ying. Keng o'yin modifikatorlari sifatli etakchilarni boshqarish uchun eng samarali hisoblanadi.

Google’ning Adwords’da keng moslik bilan tajriba o‘tkazishi ba’zi reklama beruvchilarga zarar etkazishi mumkin, lekin bu sizning Sifat ballingizga zarar keltirmaydi. Ko'pgina reklama beruvchilar yuqori CTR ularning Sifat reytingi uchun yomon deb o'ylashadi, bu shunday emas. Aslini olib qaraganda, salbiy kalit so'z ishlab chiqish sizning Sifat ballingizni yaxshilaydi. Keng moslik CTR, aniq mos keladigan CTRdan ko'ra, AdWords-dagi kalit so'z darajasidagi Sifat reytingida muhimroqdir. Biroq, yaxshi kalit so'z CTR sizning reklamangizga eng yuqori sekin urishga yordam beradi.

Adwords-dagi keng moslik to'liq kalit so'zlar ro'yxatiga ega bo'lmagan reklama beruvchilar uchun ideal.. Bu kiruvchi qidiruv natijalarini yo'q qilishi va bosish xarajatlarini kamaytirishi mumkin, auditoriyangiz uchun ishlaydigan kalit so'zlarga e'tiboringizni qaratish imkonini beradi. Salbiy kalit so'zlarni keng moslik bilan birlashtirganingizda, ROIni yanada optimallashtirishingiz mumkin. Bu variant bir necha yil oldin joriy qilingan, ammo hozirgacha unchalik e'tibor berilmagan. Agar salbiy kalit so'zlarni to'g'ri ishlatsangiz, ular maqsadli va ROIni yaxshilaydi.

Salbiy kalit so'zlar

Salbiy kalit so'zlardan foydalanib, reklama kampaniyalaringizdagi umumiy atamalar va iboralardan foydalanishni bloklashingiz mumkin. Kampaniyangizga salbiy kalit so'zlarni qo'shishingiz kerak, yoki hech bo'lmaganda ma'lum reklama guruhlariga, reklamalaringizni ushbu shartlar asosida ko'rsatmasligi uchun. Bu katta miqdordagi pulni tejashga yordam beradi. Buni qanday amalga oshirasiz:

Salbiy kalit so'zlarni topish uchun Google'dan qidiring. Maqsad olmoqchi bo'lgan kalit so'zni kiriting va nima olishingizni ko'ring. AdWords salbiy kalit so'zlar ro'yxatiga kiruvchi reklamalarni qo'shing. Qaysi kalit so‘zlar sizga eng ko‘p trafik keltirayotganini bilish uchun Google Search Console va tahliliy ma’lumotlarni ham tekshirishingiz mumkin.. Ushbu shartlarni ro'yxatingizga qo'shganingizga ishonch hosil qiling. Bu sizning reklama kampaniyalaringizdan qaysi birini chiqarib tashlashga arziydiganligi haqida fikr beradi.

Asosiy salbiy kalit so'z sizning kampaniyangiz uchun eng muhim bo'lgan kalit so'z iborasidagi so'zni anglatadi. Agar siz plumberni reklama qilsangiz, siz ish qidirayotganlarni nishonga olishni xohlamaysiz. Santexnik qidirayotganlar, masalan, kirardi “chilangar”, bu asosiy salbiy kalit so'z bo'ladi. Keng mos keladigan salbiy kalit so'zlar, boshqa tarafdan, odam kalit so'z iborasining barcha so'zlarini yozganda sizning reklamalaringiz paydo bo'lishining oldini oling.

Reklamalarni bloklash uchun salbiy keng oʻxshashlik yoki ibora mosligini ishlating. Salbiy keng moslik ikkala salbiy kalit so'zlar bilan qidiruvlar uchun reklamalarni bloklaydi. Agar so'rovingiz barcha salbiy kalit so'z atamalarini o'z ichiga olgan bo'lsa, bu turdagi salbiy keng moslik reklamalarni ko'rsatmaydi, lekin ulardan ba'zilari qidiruvda paydo bo'ladi. Salbiy aniq moslik o'xshash brendlar yoki takliflar uchun eng yaxshi ishlatiladi, va odamlar noto'g'ri foydalanishni xohlamaysiz. Ushbu holatda, salbiy keng o'yin qiladi.

Bitta kalit so'zli reklama guruhlari

Agar siz reklamalaringiz uchun yuqori sifatli ballar olishga harakat qilsangiz, bitta kalit so'zli reklama guruhlarini ishlatishingiz kerak. Ushbu reklamalar bitta kalit so'z uchun juda xosdir, va reklama nusxasi bo'ladi 100% ushbu kalit so'zga tegishli. Bitta kalit so'zli reklama guruhlarini yaratishda, bosish tezligiga qarang, taassurotlar, va alohida kalit so'zlarning raqobati. To'g'ri tanlash uchun kalit so'zni rejalashtiruvchidan foydalanishingiz mumkin.

Bitta kalit so'zli reklama guruhlari turli xil reklama nusxalarini sinab ko'rish va kampaniyalaringizni optimallashtirishning ajoyib usuli hisoblanadi. Biroq, bitta kalit so'zli reklama guruhlarini sozlash va boshqarish ko'p so'zli reklama guruhlariga qaraganda ko'proq vaqt talab qilishini bilib olishingiz mumkin. Buning sababi, ular har bir kalit so'z uchun alohida reklama to'plamlarini talab qiladi. Ko'p so'zli kampaniya bilan, yuzlab kalit so'zlarga ega bo'lasiz, va ularning barchasini boshqarish va tahlil qilish yanada murakkabroq.

Konversiya stavkalaringizni oshirishdan tashqari, bitta kalit so'zli reklama guruhlari ham reklamalaringizning dolzarbligini oshirishi mumkin. Foydalanuvchilar ma'lumot topish uchun Google-dan foydalanishlari kutilmoqda, ular tegishli natijalarni ko'rishni kutishadi. Auditoriya bilan bir xil qidiruv so'zini o'z ichiga olgan reklamalar ko'proq bosish va konversiyalarni keltirib chiqaradi. SKAGs shuningdek, bir nechta mahsulot yoki xizmatlarni reklama qilish uchun ajoyib tanlovdir. Oxir oqibat, Agar siz bir nechta mahsulot reklama guruhlari o'rniga bitta kalit so'zli reklama guruhlarini ishlatsangiz, natijalaringizdan xursand bo'lasiz.

Bitta kalit so'zli reklama guruhlari har bir biznes turi uchun mukammal emas, Agar siz o'zingizning sifat ko'rsatkichingizni oshirmoqchi bo'lsangiz va bosish tezligini oshirmoqchi bo'lsangiz, ular ajoyib tanlovdir. Ushbu reklama guruhlari o'ta o'ziga xosdir va sizning CTRingizni yaxshiroq tushunishingizga yordam beradi. Reklamalaringizning dolzarbligini oshirish orqali, siz CPC ni kamaytirishingiz mumkin. Bundan tashqari, sifatli balldan ham foyda ko'rasiz, bu konvertatsiya xarajatlarini kamaytirishga olib keladi.

SKAGlar

Adwords'dagi SKAG'lar sizning reklamalaringizni muayyan kalit so'zlarga moslashtirishga imkon beradi. Bu Google bilan aloqadorlikni oshiradi, shuningdek, reklamangizning sifat ko'rsatkichi. Sifat balli kampaniyangizni qanday optimallashtirishni hal qilishda e'tiborga olish kerak bo'lgan eng muhim omillardan biridir. An'anaviy reklama guruhlari odatda har bir reklama guruhida bir nechta kalit so'zlarga ega. Reklamangizni o'zgartirish muayyan kalit so'zlar uchun CTR ni oshirishi mumkin, boshqalar uchun uni pasaytirish bilan birga. SKAGli reklamalar yuqori CTR va past CPA ga erishadigan mosroq reklamalarga ega.

SKAGlarni o'rnatishda, har bir kalit so'zda bir xil yorliqdan foydalanganingizga ishonch hosil qilishingiz kerak. Bu yerga, bir kalit so'z boshqasini ishga tushirganda, reklama ko'rsatilmaydi. Xuddi shunday, agar bitta kalit so'z iboraga mos kelmasa yoki aniq mos kelmasa, reklama ko'rinmaydi. Agar siz kalit so'zlaringiz qanday ishlashi haqida yaxshi tasavvurga ega bo'lsangiz, bu katta muammo emas.

Aksariyat reklama beruvchilar qiladigan keng tarqalgan xato - bu juda ko'p SKAG'lardan foydalanish. Ahamiyatsiz kalit so'zlardan foydalangan holda reklama byudjetingizni ko'paytirish pulingizni behuda sarflashning ishonchli usulidir.. SKAGlar salbiy kalit so'zlarni filtrlashda yordam beradi va ish faoliyatini nazorat qilishni osonlashtiradi. Bu yaxshi fikr, agar yuzlab kalit so'zlaringiz bo'lsa. Shuningdek, u sizning reklamalaringiz tashrif buyuruvchilaringizga mos kelishini ta'minlaydi’ ehtiyojlari.

Adwords'dagi SKAGs - bu sizning kampaniyalaringizni segmentlash va tegishli zoekwoordenni maqsad qilishning ajoyib usuli. Agar sizda bir nechta bitta kalit so'zli reklama guruhlari bo'lsa, har birining o'z ochilish sahifasi bo'lishi kerak. Bundan tashqari, shuncha ko'p yaratishingiz mumkin 20 bitta kalit so'zli reklama guruhlari. Bular AdWords hisobingizdan maksimal darajada foydalanishga yordam beradi. Bitta SKAG bir nechta kampaniyalarni o'z ichiga olishi mumkin.

Ochilish sahifasi

Adwords kampaniyangiz uchun ochilish sahifasini yaratishda, ko'p narsalarni hisobga olish kerak. Reklama yoki matn havolasini bosgan tashrif buyuruvchilar odatda o'zlari qidirgan narsaga o'xshash kontentni topishni kutishadi. Agar ochilish sahifangizda tegishli kontent bo'lmasa, tashrif buyuruvchilaringiz bosishlari mumkin. Buning o'rniga, qaror qabul qilishga yordam beradigan tegishli ma'lumotlarni taqdim etishga e'tibor qarating. Ochilish sahifangiz osongina harakatlanishiga ishonch hosil qiling, aniq harakatga chaqiruvni o'z ichiga oladi va foydalanuvchiga kerakli narsani taklif qiladi.

Sizning ochilish sahifangizdagi kontent asosiy so'rovlarni o'z ichiga olishi va o'qish oson bo'lishi kerak. Tartibsizlikdan saqlaning, chalg'ituvchi matn va qalqib chiquvchi oynalar. Invision-ning ochilish sahifasi ajoyib misoldir. U toza va faqat bitta harakat nuqtasini o'z ichiga oladi, lekin “Videoni tomosha qiling” tajriba yorug'lik qutisiga kiritilgan, bu konvertatsiya qilishga xalaqit bermaydi. Navigatsiya qilish qanchalik oson, konvertatsiya darajasi qanchalik yuqori bo'lsa.

Muvofiqlik yana bir muhim omil. Sizning ochilish sahifangizga tashrif buyuruvchilar aniq niyat bilan kelishadi, shuning uchun sahifangiz darhol dolzarbligini ko'rsatishiga ishonch hosil qilishingiz kerak. Bu ularga kerakli ma'lumotlarni topishga yordam berishi va ularni to'g'ri sahifada ekanliklariga ishontirishi kerak. Muvofiqlik qanchalik yuqori bo'lsa, Sizning sifat balingiz qanchalik yuqori bo'ladi va sizning reklamangiz yuqori o'rinni egallaydi va arzonroq bo'ladi. Quyida Adwords uchun ochilish sahifasining eng muhim elementlari keltirilgan.

Sizning ochilish sahifangiz siz maqsad qilgan kalit so'zga ham tegishli bo'lishi kerak. Masalan, agar siz kalit so'zdan foydalansangiz “poyabzal sotib olish,” ochilish sahifangiz qidiruvchining maqsadiga mos kelishiga ishonch hosil qilishni xohlaysiz. Ochilish sahifangizdagi kontent kalit so'zlaringizga asoslanadi va sizning Sifat ballingizni aniqlaydi. Eng yaxshi amaliyotlardan foydalanish konversiya tezligini oshiradi. Yaxshiroq sifat ko'rsatkichi bilan, siz reklama xarajatlarini kamaytirishingiz va investitsiya daromadingizni maksimal darajada oshirishingiz mumkin.