Ho eketsa CTR le litefiso tsa phetoho, ho bohlokoa ho kenyelletsa linomoro sehloohong sa lipapatso tsa hau. Lipatlisiso li bontša hore ho kenyelletsa linomoro sehloohong sa lipapatso tsa hau ho eketsa CTR ka 217%. Empa seo ha se bolele hore o tlameha ho khutlisa koloi. Leqheka ke ho etsa tlhahiso ea boleng bo qobellang le hook ntle le ho khutlisetsa lebili. Le hoja lipapatso tse bohlale li ka eketsa CTR, li ka bitsa chelete e ngata. Kahoo, a re shebeng maqheka a mang a bonolo empa a sebetsa.

Patlisiso ea mantsoe a sehlooho

Ho sebelisa hamolemo lets'olo la hau la AdWords, o tlameha ho etsa lipatlisiso tsa mantsoe a bohlokoa. Mantsoe a sehlooho a ka khethoa ho latela botumo ba bona, litšenyehelo ka ho tobetsa, le bophahamo ba ho batla. Google Keyword Planner ke sesebelisoa sa mahala seo u ka se sebelisang molemong ona. Ka ho sebelisa sesebelisoa sena, o ka tseba palo e tloaelehileng ea lipatlisiso tseo lentsoe la sehlooho le li fumanang khoeli le khoeli le litšenyehelo ka ho tobetsa bakeng sa lentsoe le leng le le leng la sehlooho. Google Keyword Planner e boetse e fana ka maikutlo a mantsoe a bohlokoa a amanang ao u ka a sebelisang ho haha ​​​​matšolo a mangata a reretsoeng.

Hang ha u se u e-na le lethathamo la mantsoe a bohlokoa, ke nako ea ho li etelletsa pele. Tsepamisa maikutlo holim'a mantsoe a seng makae a tsebahalang haholo. Hopola hore mantsoe a seng makae a sehlooho a tla fella ka letšolo le lebisitsoeng haholoanyane le phaello e kholoanyane. Leha ho le joalo, haeba ha u na nako ea ho etsa lipatlisiso tsa mantsoe a sehlooho bakeng sa lentsoe le leng le le leng la sehlooho, o ka sebelisa sesebelisoa sa mahala joalo ka SEMrush ho fumana hore na ke mantsoe afe a bohlokoa ao bamameli ba hau ba a ngolang. Hape hoa khoneha ho sebelisa sesebelisoa sa ho etsa lipatlisiso tsa mantsoe a bohlokoa joaloka SEMrush ho fumana hore na ho na le liphetho tse kae tse hlahang ho SERP.

Sesebelisoa se seng se sa lefelloeng mme se ka sebelisoa ho etsa lipatlisiso tsa mantsoe a bohlokoa ke Ahrefs. Ke sebaka se setle sa ho qala, kaha e u lumella ho sheba bahlolisani ba hau’ sephethephethe sa marang-rang, tlholisano, le bophahamo ba lentsoe la sehlooho. U ka boela ua bona hore na liwebsaete tse boemong bofe bakeng sa mantsoe ana a bohlokoa le ho sekaseka maano a tsona. Sena ke sa bohlokoa, kaha mantsoe ana a bohlokoa ke seo u batlang ho se beha ho Google. Leha ho le joalo, ha se kamehla ho leng bonolo ho arolelana liphetho tsena le mekha e meng.

Ho sebelisa Keyword Planner ea Google ho u fa monyetla oa ho bona lipalo tsa patlo ka khoeli, e ka u thusang ho shebana le lipapatso tsa hau ka mantsoe a ikhethileng. The keyword planner e boetse e u lumella ho bona mantsoe a bohlokoa a tšoanang. Sesebelisoa sena se boetse se u bontša palo ea batho ba batlang lentsoe la sehlooho ho latela litšitiso tsa hau. U ka sebelisa Keyword Planner ea Google ho bona hore na ke mantsoe afe a bohlokoa a hlolisang mantsoe a bohlokoa a tšoanang le a hau.. Lisebelisoa tsena li tla u fa leseli la mantsoe a bohlokoa ka ho fetesisa le ho u thusa ho fumana a matle ka ho fetisisa bakeng sa lipapatso tsa hau.

Mohlala oa tefiso

Litšenyehelo ka ho tobetsa (CPC) leano le ka hlahisa maikutlo a theko e tlase ho feta CPM, haholo bakeng sa lipapatso tse ka tlase ho menahano. Leha ho le joalo, CPM e sebetsa hantle ha tlhokomeliso ea lebitso e le sepheo sa hau sa mantlha. Litefiso tsa CPC tsa Manual li shebane le ho beha litefiso tsa mantsoe a bohlokoa. Mohlala ona, o ka sebelisa litefiso tse phahameng feela bakeng sa mantsoe ana a bohlokoa ho eketsa ponahalo. Leha ho le joalo, mokhoa ona o ka nka nako.

Adwords e u lumella ho fetola litefiso tsa hau ka lets'olo le sehlopha sa lipapatso. Litokiso tsena li bitsoa "bid modifiers".. Liphetoho tsa litefiso li teng bakeng sa Platform, InteractionType, le Litaba tse Ratoang. Tsena li hlokomeloa sehlopheng sa lipapatso ka AdGroupCriterionService. Ka ho tšoanang, Litokiso tsa boemo ba phutuho li ka etsoa ka CampaignBidModifierService. Google e boetse e fana ka API bakeng sa litokiso tsena.

Sebaka sa kamehla sa papatso se bitsoa Broad Match. Mofuta ona o bonts'a papatso ea hau leqepheng la enjine ea ho batla bakeng sa mantsoe afe kapa afe a bohlokoa, ho kenyelletsa mantsoe a tšoanang le lipatlisiso tse amanang. Le hoja mokhoa ona o fella ka palo e kholo ea maikutlo, e boetse e na le litšenyehelo tse phahameng. Mefuta e meng ea papali e kenyelletsa Exact Match, Phatlalatso ea Mantsoe, le Negative Match. Ka kakaretso, e tobane le papali ea hau haholoanyane, theko ea hau e tla ba tlase.

Mokhoa oa ho Bidding bakeng sa Adwords o sebelisa mekhoa e fapaneng ho u thusa ho ntlafatsa matšolo a hau a lipapatso. Mohlala, o ka seta tefiso e phahameng ka ho fetisisa bakeng sa mantsoe a bohlokoa a itseng, ebe u lokisa kopo ea hau ho latela hore na u fumane liphetoho tse kae. Haeba u entse thekiso, AdWords e tla eketsa tlhahiso ea hau ho latela seo. Bakeng sa basebelisi ba tsoetseng pele, u ka boela ua sebelisa dynamic sokoloho latedisa.

Sepheo sa ho reka ka CPA ke mofuta oa leano la papatso le shebaneng le ho khanna liphetoho. E beha likopo bakeng sa lets'olo le ipapisitseng le CPA (Litšenyehelo ka ho Fumana), e leng litšenyehelo tsa ho fumana moreki a le mong. Mohlala ona o ka ba o rarahaneng haeba o sa tsebe litšenyehelo tsa hau tsa ho reka (CPA) kapa hore na lipapatso tsa hau li fetola liphetoho tse kae. Leha ho le joalo, ha u tseba haholoanyane ka CPA, ho feta moo o tla tseba ho beha litefiso tsa hau ka nepo.

Ho reka ka letsoho ke khetho ea ho eketsa ho tobetsa, maikutlo, le maikutlo a video. Ho khetha leano lena ho tla u lumella ho laola tekanyetso ea hau ha u ntse u matlafatsa ROI ea matšolo a hau. Leha ho le joalo, o lokela ho hlokomela hore ho reka ka letsoho ha ho khothalletsoe bakeng sa lets'olo le leng le le leng. Khetho e nepahetseng haholoanyane e tla ba ho sebelisa leano la ho fetolela, e kgelohang matsoho mme e hloka matsapa a manyane. U ka boela ua eketsa tekanyetso ea hau ea letsatsi le letsatsi haeba u fumana chelete e tloaelehileng e tlaase ho feta tekanyetso ea hau ea letsatsi le letsatsi.

Lintlha tsa boleng

Ho ntlafatsa lintlha tsa hau tsa boleng ho Adwords, ho hlokahala hore u ele hloko lintlha tse itseng tsa bohlokoa. Lintlha tsena li ama Sephetho sa Boleng ba hau ka bonngoe le ka kopanelo, 'me e ka hloka liphetoho sebakeng sa hau sa Marang-rang. Ho thathamisitsoe ka tlase ke tse ling tsa lintho tseo u ka li nahanang ho ntlafatsa Lintlha tsa hau tsa Boleng:

Lintlha tsa hau tsa Boleng li amana ka kotloloho le hore na papatso ea hau e sebetsa hantle hakae. Lintlha tsa boleng bo holimo li fetolela boiphihlelo bo matla ba mosebelisi. Ho eketsa lintlha tsa hau tsa boleng le hona ke mohopolo o motle kaha ho tla u thusa ho holisa boemo ba hau ba papatso le ho theola litšenyehelo tsa hau ka ho tobetsa ka ngoe.. Hore na o ikemiselitse ho ba le ponahalo e holimo ho Google kapa CPC e tlase, Lintlha tsa Boleng li tla ama tšebetso ea papatso ea hau ha nako e ntse e ea. Ho phaella ho sena, Lintlha tsa boleng bo holimo li tla ntlafatsa sebaka sa papatso ea hau liphethong tsa lipatlisiso le ho theola litšenyehelo tsa hau ho tobetsa hang.

U ka ntlafatsa Lintlha tsa hau tsa Boleng ka ho ntlafatsa bohlokoa ba mantsoe a bohlokoa a papatso ea hau. Mantsoe a bohlokoa a bua ka hore na papatso ea hau e amana haufi hakae le seo mosebelisi a se batlang. Boleng ba mantsoe a sehlooho a papatso ea hau bo lekanngoa ho sebelisoa Lintlha tsa Boleng, 'me e tla hlalosa hore na lipapatso tsa hau li hlahisoa joang. Papatso ea hau e lokela ho bolella bao e ka bang bareki seo ba ka se lebellang khoebong ea hau, fana ka pitso e qobellang ho nka khato, 'me e khahle basebelisi ba lisebelisoa tsohle.

Lintlha tse tharo tse susumetsang Lintlha tsa Boleng tsa akhaonto ea hau ke: sekhahla se lebelletsoeng sa ho tobetsa (CTR), boiphihlelo ba leqephe la ho fihla (MOTSAMAI), le kamano ea papatso le sepheo sa mofuputsi. Ha u bapisa lintlha tse ngata tsa mantsoe a bohlokoa a hlahang tlas'a lihlopha tse fapaneng tsa lipapatso, u tla bona hore Lintlha tsa Boleng tsa mantsoe ana a bohlokoa li tla fapana le mantsoe a bohlokoa a tšoanang lihlopheng tse ling tsa lipapatso.. Mabaka a sena a kenyelletsa tlhahiso e fapaneng ea lipapatso, maqephe a lulang, sepheo sa palo ea batho, le ho feta. Haeba papatso ea hau e fumana Lintlha tsa Boleng tse tlase, u tla ba le kutloisiso e betere ea hore na lintlha tsa boleng li baloa joang. Liphetho tsa tlhahlobo ena li phatlalalitsoe webosaeteng ea Google 'me li ntlafatsoa ka mor'a matsatsi a seng makae.

Ka fantisi ea Adwords, Lintlha tsa hau tsa Boleng li susumetsa boemo ba papatso ea hau le litšenyehelo tsa ho penya ka 'ngoe. U tla fumana hore CPC e tlase e bolela chelete e fokolang e sebelisoang ka ho tobetsa. Lintlha tsa boleng le tsona li lokela ho nahanoa molemong oa kopo ea hau. Ho phahamisa Lintlha tsa hau tsa Boleng, monyetla o moholo oa hore o tla hlahisoa papatsong ea hau. Ka fantisi ea lipapatso, CPC e phahameng e tla hlahisa chelete e ngata bakeng sa mochine oa ho batla.

Litšenyehelo

E 'ngoe ea lipotso tsa bohlokoa ka ho fetisisa tseo u lokelang ho ipotsa tsona ke “ke litšenyehelo life tsa Adwords?” Bongata ba beng ba likhoebo ha ba tsebe litšenyehelo tse amanang le papatso ea inthaneteng. Theko e 'ngoe le e 'ngoe ea ho tobetsa kapa CPC ke litšenyehelo tse laoloang ke Google Adwords ho sebelisa metric e bitsoang the maximum CPC.. Metric ena e lumella babapatsi ho laola litefiso tsa bona ho latela chelete eo ba ka khonang ho e sebelisa nako le nako ho tobetsa. Litsenyehelo tsa ho tobetsa ka 'ngoe li itšetlehile ka boholo ba khoebo ea hau le indasteri eo u leng ho eona.

Ho utloisisa litšenyehelo tsa software ea PPC, u tla batla ho nahana ka hore na u tla aba tekanyetso ea hau joang. O ka abela ba bang ba tekanyetso ea hau ho papatso ea mobile le desktop, hape o ka lebisa lisebelisoa tse itseng tsa mohala ho eketsa liphetoho. Litsenyehelo tsa software ea PPC hangata li ipapisitse le mofuta oa peeletso, kahoo, etsa bonnete ba hore u lekanya litšenyehelo tsa peeletso. WordStream e fana ka merero e lefuoang esale pele le likonteraka tsa likhoeli tse tšeletseng. U tla fumana ho le bonolo ho etsa tekanyetso ea software ea PPC ka tsela ena, ha feela o utlwisisa dipehelo le dipehelo.

Mokhoa o atileng haholo oa ho fumana litšenyehelo tsa Adwords ke litšenyehelo ka ho tobetsa ka ho fetesisa (PPC). E sebelisoa hamolemo ha u batla ho lebisa tlhokomelo ho bamameli ba itseng 'me u sa lebise palo e kholo ea sephethephethe letsatsi le leng le le leng. Theko ka mille, kapa CPM, mokhoa oa ho reka o na le thuso bakeng sa mefuta e 'meli ea matšolo. CPM e u fa leseli mabapi le palo ea maikutlo ao papatso ea hau e e fumanang, e leng bohlokoa ha ho etsoa letšolo la nako e telele la ho rekisa.

Ha palo ea bahlolisani inthaneteng e ntse e eketseha, litšenyehelo tsa Adwords li tsoa matsohong. Lilemong tse 'maloa tse fetileng, ho lefa bakeng sa ho tobetsa e ne e ntse e le litšenyehelo tse tlase haholo. Jwale, ka batho ba bangata ba rekang Adwords, hoa khoneha hore likhoebo tse ncha li sebelise EUR5 ka ho tobetsa mantsoe a mang a bohlokoa. Kahoo, u ka qoba ho sebelisa chelete e ngata joang lipapatsong tsa hau tsa Adwords? Ho na le mekhoa e mengata ea ho laola litšenyehelo tse amanang le Adwords.

Haeba u batla ho tseba ho theha ak'haonte ea hau ea Adwords ho eketsa phaello ho chelete ea hau ea papatso, bala sehlooho sena. Sengoliloeng sena se tla feta Litšenyehelo, Melemo, Sepheo le Mantsoe a sehlooho. Hang ha u utloisisa likhopolo tsena tse tharo tsa motheo, u tla be u loketse ho qala. Hang ha u se u loketse ho qala, hlahloba tsoa teko mahala. U ka khoasolla software ea lipapatso tsa Adwords mona. Joale o ka qala ho theha ak'haonte ea hau.

Litšenyehelo

Google e sebelisa chelete e fetang $50 milione ka selemo ho AdWords, ka lik'hamphani tsa inshorense le lifeme tsa lichelete tse lefang litheko tse phahameng ka ho fetisisa. Holim'a moo, Amazon e sebelisa chelete e ngata hape, ho sebelisa chelete e fetang $50 milione ka selemo ho AdWords. Empa litšenyehelo tsa sebele ke life? U ka bolela joang? Lintlha tse latelang li tla u fa mohopolo o akaretsang. Ea pele, o lokela ho nahana ka CPC bakeng sa lentsoe le leng le le leng la sehlooho. CPC e fokolang ea lisente tse hlano ha e nkoe e le mantsoe a bohlokoa a theko e phahameng. Mantsoe a sehlooho a theko e phahameng ka ho fetisisa a ka bitsa chelete e kaalo $50 ka ho tobetsa.

Mokhoa o mong oa ho hakanya litšenyehelo ke ka ho bala sekhahla sa phetoho. Nomoro ena e tla bontša hore na moeti o etsa ketso e itseng hangata hakae. Ka mohlala, o ka theha khoutu e ikhethang ho latela lipehelo tsa lengolo-tsoibila, 'me seva sa AdWords se tla ping li-server ho hokahanya lintlha tsena. Joale u tla atisa palo ena ka 1,000 ho bala litšenyehelo tsa phetoho. Joale u ka sebelisa litekanyetso tsena ho fumana litšenyehelo tsa matšolo a AdWords.

Kamano ea lipapatso ke ntlha ea bohlokoa. Ho eketsa bohlokoa ba lipapatso ho ka eketsa litefiso tsa ho tobetsa le Lintlha tsa Boleng. Conversion Optimizer e laola lipehelo boemong ba mantsoe a sehlooho e le ho tsamaisa liphetoho ka theko kapa ka tlase ho litšenyehelo tse boletsoeng ke mobapatsi phetohong e ngoe le e ngoe., kapa CPA. Ha lipapatso tsa hau li le bohlokoa haholoanyane, ha CPC ea hau e tla ba holimo. Empa ho thoe'ng haeba letšolo la hau le sa sebetse kamoo le reriloeng kateng? U kanna oa se batle ho senya chelete lipapatsong tse sa sebetseng hantle.

Mantsoe a holimo a leshome a turang haholo ho AdWords a sebetsana le lichelete le liindasteri tse laolang chelete e ngata.. Mohlala, lentsoe la sehlooho “tekanyo” kapa “thuto” e holimo lethathamong la mantsoe a bohlokoa a Google a turang. Haeba u nahana ho kena lefapheng la thuto, itokisetse ho lefa CPC e kholo bakeng sa lentsoe la sehlooho le nang le palo e tlaase ea ho batla. U tla boela u batle ho tseba ka litšenyehelo ka ho tobetsa mantsoe afe kapa afe a bohlokoa a amanang le lits'ebeletso tsa kalafo.

Hafeela u ka khona ho laola tekanyetso ea hau, Google AdWords e ka ba khetho e ntle bakeng sa likhoebo tse nyane. U ka laola hore na u sebelisa bokae ka ho tobetsa ka geo-targeting, sepheo sa sesebelisoa, le ho feta. Empa hopola, ha u mong! Google e tobane le tlholisano e matla ho tsoa ho AskJeeves le Lycos. Ba phephetsa puso ea Google e le enjine ea pele ea ho batla e lefuoang lefatšeng.

Melemo

Google AdWords ke sethala sa papatso se lefelloang ka ho tobetsa. E laola lipapatso tse hlahang holimo ho lipatlisiso tsa Google. Hoo e ka bang khoebo e 'ngoe le e 'ngoe e ka rua molemo ho AdWords, ka lebaka la melemo ea eona ea tlhaho. Likhetho tsa eona tse matla tsa ho shebisisa li feta feela ho khetha batho bao u ba batlang ho latela sebaka kapa thahasello. U ka lebisa batho ho latela mantsoe ao ba a ngolang ho Google, ho etsa bonnete ba hore o bapatsa feela ho bareki ba ikemiselitseng ho reka.

Google Adwords e lekanya tsohle, ho tloha ho likopo ho ea ho maemo a papatso. Ka Google Adwords, o ka beha leihlo le ho lokisa litheko tsa hau tsa kopo ho fumana puseletso e ntle ka ho fetesisa ha o tobetsa. Sehlopha sa Google Adwords se tla u fa habeli ka beke, beke le beke, le tlaleho ea khoeli le khoeli. Letšolo la hau le ka tlisa baeti ba supileng ka letsatsi, haeba u lehlohonolo. Ho fumana molemo ka ho fetisisa ho Adwords, o tla hloka ho ba le mohopolo o hlakileng oa seo o lekang ho se fihlela.

Ha e bapisoa le SEO, AdWords ke sesebelisoa se sebetsang haholoanyane sa ho khanna sephethephethe le litebele. Papatso ea PPC e fetoha le maemo, scalable, le ho lekanyetsoa, ho bolelang hore o tla lefa feela ha motho a tobetsa papatso ea hau. Holim'a moo, u tla tseba hantle hore na ke mantsoe afe a bohlokoa a u tliselitseng sephethephethe, e u lumellang ho ntlafatsa leano la hau la ho bapatsa. U ka boela ua lekola liphetoho ka AdWords.

Sehlophisi sa Google AdWords se etsa hore sebopeho se be bonolo ho se sebelisa ebile se u thusa ho laola letšolo la hau. Leha o laola ak'haonte e kholo ea AdWords, the AdWords Editor will make managing your campaign more efficient. Google continues to promote this tool, and it has a wide range of other benefits for business owners. If you’re looking for a solution for your business’s advertising needs, AdWords Editor is one of the most useful tools available.

In addition to tracking conversions, AdWords offers various testing tools to help you create the perfect ad campaign. You can test headlines, text, and images with AdWords tools and see which ones perform better. You can even test your new products with AdWords. The benefits of AdWords are endless. Kahoo, what are you waiting for? Get started today and start benefiting from AdWords!

Ho lebela

Ho lebisa matšolo a hau a Adwords ho bamameli ba itseng ho ka u thusa ho eketsa sekhahla sa ho sokoloha le ho matlafatsa sephethephethe sa sebaka sa hau sa marang-rang.. AdWords e fana ka mekhoa e mengata ea sena, empa mokhoa o atlehang ka ho fetisisa e ka ’na ea e-ba motsoako oa mekhoa. Tsohle li itšetlehile ka lipakane tsa hau. Ho ithuta haholoanyane ka mekhoa ena e fapaneng, bala pele! Hape, u seke oa lebala ho leka matšolo a hau! Re tla tšohla mokhoa oa ho leka mefuta ena e fapaneng ea sepheo ho Adwords.

Sepheo sa meputso ke mohlala oa sehlopha sa libaka tsa batho. Mofuta ona oa sepheo o ipapisitse le data ea IRS e phatlalalitsoeng phatlalatsa. Ha e ntse e fumaneha feela United States, Google AdWords e ka hula tlhahisoleseling ho IRS ebe e e kenya ho AdWords, e u lumella ho etsa manane ho ipapisitse le sebaka le likhoutu tsa zip. You can also use the Income Targeting option for targeted advertising. If you know what kind of demographics your audience belongs to, you can segment your AdWords campaigns accordingly.

Another way to target your Adwords campaigns is by selecting a particular topic or subtopic. This allows you to target a broader audience with less effort. Leha ho le joalo, topic targeting is less dependent on specific keywords. Topic targeting is an excellent tool when used in conjunction with keywords. Ka mohlala, you could use topics for your website’s services or products, or for a specific event or brand. But whatever way you choose, you will be able to reach your target audience and increase your conversions.

The next way to target AdWords ads is to select their audience based on their average income, sebaka, le ho feta. This option is useful for marketers who want to ensure that the ads they are spending their money on will reach the audience that is most likely to buy. Ka tsela ena, you can be sure that your ad campaign will reach the audience that’s likely to buy your product. But how can you do that?

Mantsoe a sehlooho

When selecting keywords for your advertisement, try to avoid broad terms or words that aren’t related to your business. You want to target relevant clicks from qualified customers and keep your impressions to a minimum. Ka mohlala, if you own a computer repair shop, don’t advertise your business using the word “computer.” And while you can’t avoid broad keywords, you can reduce your PPC cost by using synonyms, close variations, and semantically related words.

Le hoja mantsoe a sehlooho a mohatla a ka 'na a bonahala a khahleha qalong, SEM e tloaetse ho se ba rate. Ka mantsoe a mang, haeba motho a kena “password ea wifi” mohlomong ha ba batle sehlahisoa kapa tšebeletso ea hau. Mohlomong ba leka ho utsoa marang-rang a hau a se nang mohala, kapa ho etela motsoalle. Ha ho le e 'ngoe ea maemo ana e tla ba molemo bakeng sa letšolo la hau la papatso. Ho e-na le hoo, sebelisa mantsoe a bohlokoa a mohatla o molelele a amanang le sehlahisoa kapa tšebeletso ea hau.

Mokhoa o mong oa ho fumana mantsoe a bohlokoa a feto-fetohang ke ho etsa matšolo a mabe. U ka kenyelletsa mantsoe a mang a bohlokoa letšolong la hau ho sehlopha sa lipapatso. Sena se thusa haholo haeba lipapatso tsa hau li sa hlahise thekiso. Empa hase kamehla sena se ka khonehang. Ho na le maqheka a ho fumana ho fetolela mantsoe a bohlokoa. Sheba sengoloa sena ka Search Engine Journal bakeng sa tlhahisoleseling e eketsehileng. E na le malebela a mangata a ho khetholla mantsoe a bohlokoa a fetohang haholo. Haeba ha o so etse sena, u ka qala ho leka ka maano ana kajeno.

Ntho ea bohlokoa ka ho fetisisa eo u lokelang ho e hopola ka mantsoe a bohlokoa bakeng sa Adwords ke hore ba bapala karolo ea bohlokoa ho bapisa lipapatso tsa hau le bao e tla ba bareki.. Ka ho sebelisa mantsoe a bohlokoa a boleng bo holimo, lipapatso tsa hau li tla bontšoa ho batho ba nang le litsebo tse phahameng ba ntseng ba tsoela pele ho reka. Ka tsela ena, o ka fihlela bamameli ba boleng bo holimo ba ka fetohang. Ho na le mefuta e meraro e meholo ea mantsoe a sehlooho, kgwebisano, tlhahisoleseding, le tloaelo. U ka sebelisa leha e le efe ea mefuta ena ea mantsoe a sehlooho ho lebisa sehlopha se itseng sa bareki.

Mokhoa o mong oa ho fumana mantsoe a bohlokoa a boleng bo holimo ke ho sebelisa sesebelisoa sa mantsoe a bohlokoa se fanoeng ke Google. U ka boela ua sebelisa tlaleho ea lipotso tsa Google webmaster search analytics. E le ho eketsa menyetla ea hau ea ho fumana liphetoho, sebelisa mantsoe a bohlokoa a amanang le litaba tsa sebaka sa hau sa Marang-rang. Ka mohlala, haeba u rekisa liaparo, leka ho sebelisa lentsoe “feshene” joalo ka lentsoe la sehlooho. Sena se tla thusa letšolo la hau hore le hlokomeloe ke batho ba ratang sehlahisoa seo u se rekisang.

Ho atleha ho Adwords, o hloka ho tseba hore na ke mantsoe afe a bohlokoa ao u lokelang ho a sebelisa le mokhoa oa ho etsa kopo ho ona. Sehloohong sena, u tla ithuta ho seta li-bids ka letsoho, ho etsa lipatlisiso mantsoe a bohlokoa, 'me u shebelle lipapatso tsa hau hape. Ho na le ho feta ho leano la mantsoe a sehlooho, hape, ho kenyelletsa le mokhoa oa ho leka mantsoe a hau a bohlokoa le mokhoa oa ho fumana hore na ke afe a fumanang litefiso tse ntle ka ho fetisisa tsa ho tobetsa. Ka tšepo, maqheka ana a tla u thusa hore u fumane molemo ka ho fetisisa ho Adwords.

Patlisiso ea mantsoe a sehlooho

Papatso ea enjine ea ho batla ke karolo ea bohlokoa ea ho bapatsa inthaneteng, 'me letšolo le atlehileng la papatso le itšetlehile ka ho khetha mantsoe a bohlokoa. Patlisiso ea mantsoe a mantlha ke mokhoa oa ho tsebahatsa mebaraka e nang le phaello le sepheo sa ho batla. Mantsoe a bohlokoa a fa morekisi lintlha tsa lipalo ho basebelisi ba marang-rang le ho ba thusa ho etsa leano la papatso. Ho sebelisa lisebelisoa tse kang Google AdWords’ sehahi sa lipapatso, likhoebo li ka khetha mantsoe a bohlokoa ka ho fetisisa bakeng sa papatso ea tsona e lefang ka ho tobetsa. Morero oa lipatlisiso tsa mantsoe a bohlokoa ke ho hlahisa maikutlo a matla ho tsoa ho batho ba batlang ka mafolofolo seo u fanang ka sona.

Mohato oa pele oa ho etsa lipatlisiso ka mantsoe a bohlokoa ke ho tseba hore na bamameli ba hau ba batla eng. Hang ha u se u khethile batho bao u ba batlang, o ka fetela ho mantsoe a bohlokoa haholo. Ho etsa lipatlisiso tsa mantsoe a bohlokoa, u ka sebelisa lisebelisoa tsa mahala tse kang Google Adwords Keyword Tool kapa lisebelisoa tsa ho etsa lipatlisiso tsa mantsoe a bohlokoa joalo ka Ahrefs. Lisebelisoa tsena li ntle haholo bakeng sa ho etsa lipatlisiso ka mantsoe a bohlokoa, ha ba ntse ba fana ka metrics ho e 'ngoe le e 'ngoe. U lokela hape ho etsa lipatlisiso tse ngata kamoo ho ka khonehang pele u khetha lentsoe kapa poleloana e itseng.

Ahrefs ke e 'ngoe ea lisebelisoa tse ntle ka ho fetisisa tsa ho etsa lipatlisiso tsa mantsoe a bohlokoa bakeng sa baetsi ba litaba. Sesebelisoa sa eona sa ho etsa lipatlisiso tsa mantsoe a bohlokoa se sebelisa data ea clickstream ho fana ka metrics e ikhethang ea ho tobetsa. Ahrefs e na le merero e mene e fapaneng ea ho ngolisa, ka liteko tsa mahala ho meralo ea peeletso ea Standard le Lite. Ka liteko tsa mahala, u ka sebelisa sesebelisoa ka matsatsi a supileng 'me u lefa hang feela ka khoeli. Sebaka sa polokelo ea mantsoe a sehlooho se pharaletseng – e na le mantsoe a bohlokoa a limilione tse likete tse hlano ho tloha ho 200 linaha.

Patlisiso ea mantsoe a sehlooho e lokela ho ba ts'ebetso e tsoelang pele, joalo ka mantsoe a bohlokoa a tsebahalang kajeno e kanna ea se be likhetho tse ntle bakeng sa khoebo ea hau. Ntle le lipatlisiso tsa mantsoe a sehlooho, e boetse e lokela ho kenyelletsa lipatlisiso mabapi le mantsoe a papatso ea litaba. Ho etsa lipatlisiso, kenya feela mantsoe a bohlokoa a hlalosang k'hamphani ea hau 'me u bone hore na batho ba ngola mantsoe ao hangata hakae khoeli le khoeli. Sheba palo ea lipatlo tse fumanoang khoeli le khoeli le hore na e 'ngoe le e 'ngoe e bitsa bokae ho penya. Ka lipatlisiso tse lekaneng, o ka ngola litaba tse amanang le lipatlisiso tse tsebahalang.

Ho reka mantsoe a bohlokoa

U lokela ho etsa lipatlisiso ka tlhōlisano 'me u tsebe hore na mantsoe a bohlokoa ka ho fetisisa ke afe ho eketsa menyetla ea hau ea ho fumana sephethephethe se phahameng le ho etsa chelete. Ho sebelisa lisebelisoa tsa ho etsa lipatlisiso tsa mantsoe a sehlooho ho tla u thusa ho etsa qeto ea hore na ke mantsoe afe a bohlokoa a nang le bokhoni bo bongata le a tlholisano haholo hore u ka etsa chelete.. U ka sebelisa lisebelisoa tse kang Ubersuggest ho bona lipalo-palo tsa mantsoe a bohlokoa a nalane, likhakanyo tsa lichelete tse khothalelitsoeng, le likopo tsa tlholisano. Hang ha u se u entse qeto ea hore na ke mantsoe afe a bohlokoa a tla u etsetsa chelete, o hloka ho etsa qeto ka leano la mantsoe a sehlooho.

Ntho ea bohlokoa ka ho fetisisa eo u lokelang ho e hopola ke ho khetha ka hloko mantsoe a bohlokoa ao u batlang ho a lebisa. E phahametse CPC, molemonyana. Empa haeba u batla ho fumana maemo a holimo lienjineng tsa ho batla, o tlameha ho etsa theko e phahameng. Google e sheba kopo ea hau ea CPC le lintlha tsa boleng ba lentsoe la sehlooho leo u le lebileng. Sena se bolela hore o hloka ho khetha mantsoe a bohlokoa a tla u thusa ho fumana maemo a holimo. Ho fana ka li-keywords ho u fa monyetla oa ho bua ka nepo le bamameli ba hau.

Ha o reka mantsoe a bohlokoa ho Adwords, o tlameha ho nahana ka seo bamameli ba hau ba se batlang. Ha batho ba ntse ba fumana sebaka sa hau sa Marang-rang ka lipapatso tsa hau, sephethephethe se eketsehileng u tla se fumana. Hopola hore hase mantsoe ohle a sehlooho a tla fella ka thekiso. Ho sebelisa phetisetso ea phetoho ho tla u lumella ho fumana mantsoe a bohlokoa ka ho fetisisa le ho fetola CPC ea hau e phahameng ho latela. Ha leano la hau la ho fana ka mantsoe a sehlooho le sebetsa, e tla u tlisetsa phaello e phahameng. Haeba tekanyetso ea hau e lekanyelitsoe, o ka sebelisa ts'ebeletso e joalo ka PPCexpo ho lekola leano la hau la ho batla mantsoe a bohlokoa.

Hopola hore bahlolisani ba hau ha se hakaalo hore ba batla hore u be oa pele leqepheng la liphetho la Google. U lokela hape ho nahana ka phaello ea letšolo la hau la papatso. Na u hlile u hloka sephethephethe ho tsoa ho bareki ba ka 'nang ba batla sehlahisoa sa hau? Ka mohlala, haeba papatso ea hau e hlaha ka tlase ho manane a bona, o kanna oa hohela ho penya ho tsoa ho lik'hamphani tse ling. Qoba ho reka lipehelo tsa mofuta oa tlholisano ea hau haeba li sa lebisitsoe ke khoebo ea hau.

Ho ipehela litefiso ka bowena

Litefiso tsa boiketsetso ha li ikarabelle bakeng sa liketsahalo tsa morao-rao, phatlalatso ea litaba, thekiso ea flash, kapa boemo ba leholimo. Ho reka ka letsoho ho shebana le ho beha tefiso e nepahetseng ka nako e nepahetseng. Ka ho theola litefiso tsa hau ha ROAS e le tlase, o ka eketsa chelete ea hau. Leha ho le joalo, ho reka ka letsoho ho hloka hore u tsebe ka lintlha tse fapaneng tse ka amang ROAS. Ka lebaka lena, ho ipehela litefiso ka bowena ho molemo ho feta ho iketsetsa.

Le ha mokhoa ona o nka nako e eketsehileng, e fana ka taolo ea granular mme e tiisa ts'ebetsong ea hang-hang ea liphetoho. Litefiso tsa othomathiki ha lia loka bakeng sa li-account tse kholo, eo ho ka bang thata ho e beha leihlo le ho e laola. Ho feta moo, pono ea letsatsi le letsatsi ea akhaonto e fokotsa babapatsi’ bokhoni ba ho bona “setšoantšo se seholoanyane.” Ho reka ka letsoho ho u lumella ho beha leihlo litefiso tsa mantsoe a bohlokoa.

Ho fapana le ho reka ka boiketsetso, ho ipehela litefiso ka bowena ho Google Adwords ho hloka hore o tsebe sehlahisoa kapa tshebeletso ya hao mme o be le tsebo e hlokahalang ho seta ditheko tsa hao.. Leha ho le joalo, ho reka ka bohona ha se kamehla khetho e ntle bakeng sa matšolo a mang. Le ha Google e khona ho ntlafatsa litefiso tsa hau ho ipapisitsoe le liphetoho, ha e tsebe kamehla hore na ke liphetoho life tse amanang le khoebo ea hau. U ka boela ua sebelisa lethathamo le lebe la mantsoe a bohlokoa ho fokotsa litšila tsa hau.

Ha o batla ho eketsa ho tobetsa, o ka seta CPC ka letsoho ho Google Adwords. U ka boela ua seta moeli o phahameng ka ho fetisisa oa tefiso ea CPC. Empa hopola hore mokhoa ona o ka ama sepheo sa hau mme oa etsa hore CPC ea hau e phahame. Haeba u na le tekanyetso ea $100, ho beha moeli o moholo oa kopo ea CPC oa $100 e ka ba khetho e ntle. Boemong bona, o ka beha tefiso e tlase hobane menyetla ea ho sokoloha e tlase.

Ho shebisana hape

Leano la Google le thibela ho bokella lintlha tsa motho ka mong kapa tseo motho a ka mo tsebang joalo ka linomoro tsa karete ea mokoloto, liaterese tsa imeile, le linomoro tsa mohala. Ho sa tsotelehe hore na ho shebana hape le Adwords ho ka hohela khoebo ea hau joang, ho na le litsela tsa ho qoba ho bokella tlhahisoleseding ea botho ka tsela ena. Google e na le mefuta e 'meli ea mantlha ea lipapatso tse shebileng hape, mme ba sebetsa ka tsela e fapaneng haholo. Sengoliloeng sena se sheba tse peli tsa maano ana mme se hlalosa melemo ea e 'ngoe le e' ngoe.

RLSA ke mokhoa o matla oa ho fihlela basebelisi ba leng lethathamong leo u le shebileng hape le ho ba tšoara haufi le phetoho.. Mofuta ona oa ho bapatsa hape o ka sebetsa hantle bakeng sa ho hapa basebelisi ba bontšitseng thahasello ho lihlahisoa le lits'ebeletso tsa hau empa ba so fetohe.. Ho sebelisa RLSA ho u fa monyetla oa ho fihlela basebelisi bao u ntse u boloka litefiso tse phahameng tsa phetoho. Ka tsela ena, o ka ntlafatsa lets'olo la hau ka ho shebana le basebelisi ba bohlokoa haholo.

Matšolo a ho tsepamisa maikutlo bocha a ka etsoa ka li-platform tse fapaneng, ho tloha ho li-search ho ea ho media media. Haeba u na le sehlahisoa se tsebahalang haholo, o ka etsa lipapatso bakeng sa lihlahisoa tse tšoanang ka tlhahiso e matla. Hoa khoneha ho theha matšolo a ho lebisa tlhokomelo hape sethaleng se fetang se le seng. Leha ho le joalo, bakeng sa tšusumetso e kholo, ho molemo ho khetha motsoako o atlehang ka ho fetisisa oa bobeli. Letšolo le tsamaisoang hantle la ho tsepamisa maikutlo le ka khanna thekiso e ncha le ho eketsa phaello ka ho 80%.

Ho shebana hape le Adwords ho u lumella ho bonts'a lipapatso leqepheng le kileng la eteloa. Haeba mosebelisi a kile a bala leqephe la sehlahisoa sa hau nakong e fetileng, Google e tla hlahisa lipapatso tsa Dynamic tse nang le sehlahisoa seo. Lipapatso tseo li tla bontšoa hape ho baeti bao haeba ba etela leqephe lena ka mor'a beke. Ho joalo le ka lipapatso tse behiloeng ho YouTube kapa marang-rang a ponts'o ea Google. Leha ho le joalo, Adwords ha e latele maikutlo ana haeba u so ka u ikopanya le bona matsatsing a 'maloa.

Mantswe a sehlooho a fosahetseng

Haeba u ntse u ipotsa hore na u ka fumana joang le ho eketsa mantsoe a bohlokoa letšolong la hau la Adwords, ho na le mekhoa e 'maloa ea ho e etsa. Tsela e 'ngoe e bonolo ke ho sebelisa Google search. Kenya lebitso la sehlooho leo u lekang ho le lebisa, 'me mohlomong u tla bona lipapatso tse ngata tse amehang li hlaha. Ho kenyelletsa lipapatso tsena lethathamong la hau la mantsoe a fosahetseng a Adwords ho tla u thusa ho lula hole le lipapatso tseo le ho boloka ak'haonte ea hau e hloekile..

Haeba u tsamaisa setsi sa ho bapatsa inthaneteng, o kanna oa batla ho shebisa mantsoe a bohlokoa a mabe bakeng sa SEO hammoho le PPC, KAROLO, kapa Moralo oa Leqephe la ho Lulisa. Tobetsa feela konopo ea “eketsa mantsoe a bohlokoa a fosahetseng” konopo haufi le mantsoe a ho batla, 'me li tla hlaha haufi le nako ea ho batla. Sena se tla u thusa hore u lule u le bohlokoa 'me u fumane litebele tse lebisitsoeng le thekiso. Empa u se ke ua lebala ka mantsoe a bohlokoa a mohanyetsi oa hau – tse seng kae tsa tsona li ka tšoana, kahoo o tla tlameha ho khetha.

Ho sebelisa mantsoe a bohlokoa ho thibela lipotso tsa patlo ke mokhoa o matla oa ho sireletsa khoebo ea hau lipapatsong tse bohlasoa tsa Google.. U lokela hape ho eketsa mantsoe a mabe boemong ba phutuho. Tsena li tla thibela lipotso tsa patlo tse sa sebetseng lets'olo la hau mme li tla sebetsa joalo ka lebitso la mantlha le fosahetseng bakeng sa lihlopha tsa lipapatso tse tlang.. U ka beha mantsoe a bohlokoa a hlalosang k'hamphani ea hau ka mantsoe a tloaelehileng. U ka boela ua li sebelisa ho thibela lipapatso bakeng sa lihlahisoa kapa lihlopha tse itseng, joalo ka mabenkele a lieta.

Ka mokhoa o ts'oanang le mantsoe a bohlokoa, o lokela ho eketsa mantsoe a mabe ho letšolo la hau la Adwords ho thibela sephethephethe se sa batleheng. Ha o sebelisa mantsoe a bohlokoa a fosahetseng, o lokela ho qoba mantsoe a akaretsang, joalo ka “ninja air fryer”, e tla hohela batho ba ratang dihlahiswa tse itseng feela. Lentsoe le tobileng haholoanyane, joalo ka “ninja air fryer”, e tla u bolokela chelete, 'me u tla khona ho qhelela ka thoko lipapatso tse sa amaneng le khoebo ea hau.

There are several ways to create highly effective ads on Adwords. You can copy and paste other ads from your competitors, or you can use both methods. Copy and paste allows you to test both ads and modify them as needed. Check both options to compare and contrast how your ads compare to their counterparts. You can also change the copy and headline. After all, that’s what copywriting is all about. Here are some helpful tips for creating the perfect ad:

Patlisiso ea mantsoe a sehlooho

While keyword research may seem straightforward, determining the best keywords for AdWords is not. It requires some work and time, but good keyword research is crucial to your campaign’s success. Without proper keyword research, you could end up with a failed campaign or even miss out on sales. Here are some tips for conducting effective keyword research. (And don’t forget to check for keyword variations and competition!). *An exact match keyword has a very low CPC, with an average conversion rate of 2.7% across all industries.

When conducting keyword research, it is important to keep in mind the monthly search volume of a particular keyword. If it is high in the summer, target it during that time. You can also use keyword planner to find related keywords and search volume based on your constraints. Using this tool, you can browse hundreds of keywords. Joale, choose the best combination and begin promoting your products or services. This will help you achieve a higher conversion rate.

Long tail keywords are generally good for blog posts and need to gain traffic month after month. We will discuss these in detail in another article. Using Google Trends is a great way to check the search volume of your keywords and determine whether or not they are generating a good return on investment. If your keyword research hasn’t given you good results, don’t fret! Conductor’s Keyword Research Platform is the key to unlocking the endless potential of SEO research. Our platform analyzes keyword data and identifies relevant industry-related keywords to boost your brand’s digital presence.

Performing keyword research is an essential step in the organic search marketing workflow. It allows you to understand your audience and prioritize your strategy based on what they are searching for. It is also important to be mindful of competition in the industry. Once you have a clear idea of your target audience, you can then begin creating content for those keywords. While some people may be ready to buy your product or service, others will simply click through.

Automatic bidding vs manual bidding

There are many advantages of manual bidding in Adwords. Manual bidding gives you fine-grained control over ad targeting and allows you to set the maximum CPC for each keyword. Manual bidding also lets you allocate your budget accordingly. Ho fapana le ho reka ka boiketsetso, manual bidding requires more time, patience, and a solid understanding of PPC. Leha ho le joalo, manual bidding is a better long-term option for business accounts.

For beginners, manual bidding can be a good option. It can help you get aggressive with your bids, and is great if you’re new to Adwords. Leha ho le joalo, automated bidding takes time to implement, and if you want to make changes right away, manual bidding can be the way to go. You can even schedule a 1-to-1 call with an account manager to help you decide which strategy is best for you.

There are disadvantages to manual bidding as well. Automatic bidding does not consider contextual signals, such as weather or recent events, which can affect the bid. Hape, manual bidding tends to waste money, especially when CPCs are low. Ho phaella moo, not every campaign or account can benefit from smart bidding. The main issue is that some ads are too generic or don’t have enough historical data to be effective.

Manual bidding allows you to make changes in a single keyword bid at a time. This process may take some time, but it gives you more control over your ads. Manual bidding can be helpful for newcomers to PPC, but it can also take up time away from other tasks. You’ll have to manually review your keywords to make changes and analyze their performance. There are benefits and disadvantages to both manual bidding and automated bidding.

SKAGs

SKAGs in Adwords are a popular way to create and run a campaign. You duplicate ad groups to get more keywords, then create specific ads for each group. If your keywords are popular, create two ads per ad group, one for each keyword, and one for the most competitive. This process is relatively slow, but it will pay off in the long run. Here are a few ways to use SKAGs in your Adwords campaign.

One of the benefits of SKAGs is that they allow you to tailor your ads to your keywords. This helps you get higher CTR, which in turn improves your quality score. Remember that your quality score depends largely on the CTR, so making your ads relevant to your keyword will help you get a better quality score. One thing to remember when adjusting SKAGs is that different keyword match types perform differently, so it’s important to experiment with them and learn which ones perform best.

One of the drawbacks of using SKAGs is that they can be a pain to set up and maintain. Most AdWords accounts have hundreds of keywords, and each one requires separate ad sets. This makes it difficult to run trustworthy tests and make adjustments. Leha ho le joalo, one benefit of SKAGs is that they allow you to track one variable at a time. If you’re a newbie to Adwords, you can try this method first and see if it suits your needs.

Using SKAGs is a good way to segment campaigns in Adwords. It allows you to target zoekwoorden that are relevant to your product. By using SKAGs, you can optimize your AdWords account and make it perform better. Kahoo, why are SKAGs so important? The answer is simple: you want to target the right audience, and a better way to do this is to make sure that your ad groups are properly targeted.

Phrase match

While broad match is a great way to target a wider range of customers, phrase match can be a better option for local businesses. Phrase match will display ads based on the exact order of the keywords you enter, even if there are words before or after the phrase. Phrase match also includes close variants of the keyword. Ka mohlala, haeba motho a ngola “lawn mowing service” ho Google, they will see ads for local lawn mowing services, including rates, lihora, and seasonal specials.

If you know what type of keyword your audience is using, phrase match will give you the most targeted traffic. With this type of match, you can upload a list of words in a single file. You can use a keyword wrapper tool to surround your keywords with quotation marks. Search the Internet for “adwords keyword wrapper” and you’ll find plenty of options. AdWords editors are another great option for phrase match. You can create a column for keywords and one for match type.

A broad match modifier can also be used to exclude certain words in a phrase. If you’ve ever wondered why your ads don’t show up for searches containing the exact term, then this is the type of match you’re looking for. If your ads do not show up on searches with these terms, you’ll have a better chance of getting the clicks you want. Broad matches are generally much more effective, but can be tricky to use.

Although the exact match option in AdWords is less accurate than phrase match, it does have the advantage of allowing additional text to accompany the keyword. Hape, since Phrase match requires more specific word order, it’s better to use it for long-tail searches. If you’re unsure which type of phrase match is right for you, opt for a free trial with Optmyzr or other similar tools.

Retargeting

Retargeting with Adwords can be used for remarketing campaigns. If you have an existing Adwords account, you can create one by selecting the “Papatso hape” option. It can then display Dynamic ads for your product on other websites and platforms, as long as you have a corresponding Adwords account. For the most efficient use of retargeting, make sure you segment your website visitors to find the most relevant ads.

Retargeting is particularly useful for ecommerce businesses. While it may not work for plumbing services, such businesses are more likely to convert customers if they have a longer sales cycle. By using remarketing and email campaigns, you can reach out to customers who have previously viewed your products but did not make a purchase. Ka tsela ena, you’re able to win their attention and help them buy your products.

Google’s policy prohibits collecting any personal or identifiable information from site visitors, including email addresses and phone numbers. The retargeting codes on your website are invisible to visitors and only communicate with their browsers. Every internet user has the option of allowing or disabling cookies. Disabling cookies can have negative consequences for personalised online experiences. Ntle le moo, you can skip this step and use the existing Google Analytics tag on your website.

Retargeting with Adwords is a highly effective strategy for promoting your product or service. It works well across a variety of channels and requires the use of browser cookies. By collecting and storing cookies, you can track your website traffic and determine your conversion goals. Retargeting is particularly useful for e-commerce websites, as it helps your brand stay in front of frequent visitors and make them repeat purchases. Ho feta moo, it can work in conjunction with other digital marketing channels.

Sethala sa Google AdWords ke sesebelisoa sa papatso sa inthaneteng se sebetsang joalo ka ntlo ea fantisi. E u thusa ho beha papatso ea hau ka pel'a bamameli ba nepahetseng ka nako e nepahetseng. Empa u e sebelisa joang ka botlalo? Malebela le maqheka ke ana. U ka qala kajeno mahala. Haeba u ncha ho AdWords, o ka sheba sechaba sa rona sa mahala sa barekisi ba SaaS, Sechaba.

AdWords ke sethala sa papatso sa marang-rang se ntlafalitsoeng ke Google

Pele e ne e tsejoa e le Lipapatso tsa Google, Sethala sa Google sa AdWords se lumella babapatsi ho etsa le ho beha lipapatso liwebsaeteng. Lipapatso tsena li hlahisoa hammoho le liphetho tse nepahetseng. Babapatsi ba ka beha theko bakeng sa lipapatso mme ba etsa kopo e loketseng. Google ebe e beha papatso kaholimo ho leqephe la sephetho ha motho e mong a batla lentsoe la bohlokoa. Lipapatso li ka sebelisoa sebakeng sa heno, naheng ka bophara, le matjhabeng.

AdWords e hlahisitsoe ke Google ho 2000. Matsatsing a pele, babapatsi ba lefa Google khoeli le khoeli ho laola masolo a bona. Ka mor'a nakoana, ba ne ba ka tsamaisa phutuho ka bobona. Leha ho le joalo, khamphani e ile ea fetola tšebeletso ena 'me ea hlahisa portal ea ho iketsetsa tšebeletso ea inthaneteng. Google e boetse e thakhotse lenaneo la mangolo a thuto le sebaka sa ho itšebeletsa. Ho 2005, e thakgotse tshebeletso ya taolo ya letsholo la Jumpstart le lenaneo la GAP bakeng sa ditsebi tsa papatso.

Ho na le mefuta e fapaneng ea lipapatso, ho kenyeletsa mongolo, setšoantšo, le video. Bakeng sa e 'ngoe le e' ngoe ea tsona, Google e khetha sehlooho sa leqephe ebe e hlahisa lipapatso tse lumellanang le litaba. Bahatisi ba ka boela ba khetha likanale tseo ba batlang hore lipapatso tsa Google li hlahe ka tsona. Google e na le mefuta e fapaneng ea lipapatso, ho kenyeletsoa le lipapatso tsa mongolo, livideo tse leqepheng, le ho hlahisa lipapatso. Ka Hlakola 2016, Google e tlositse lipapatso tse ka letsohong le letona ho AdWords. Leha ho le joalo, sena ha sea ama lethathamo la lihlahisoa, Kerafo ea Tsebo ea Google, le mefuta e meng ea lipapatso.

Mokhoa o tsebahalang oa ho rekisa o bitsoa dynamic remarketing. E kenyelletsa ho bonts'a lipapatso ho baeti ba sebaka sa marang-rang ba nakong e fetileng ho latela boitšoaro ba bona. Sena se lumella barekisi ho theha manane a bamameli ho latela baeti ba bona ba pele ba sebaka sa marang-rang le ho fana ka lipapatso tse amanang le bamameli bana. Basebelisi ba Google AdWords le bona ba ka khetha ho fumana lintlafatso mabapi le lintlafatso tse ncha tsa sehlahisoa le manane a Remarketing bakeng sa Patlisiso. (RLSA) tšobotsi.

Leha AdWords e le sethala sa papatso se sebelisoang haholo inthaneteng, e ntse e le tsamaiso e rarahaneng bakeng sa likhoebo tse nyenyane. Google e entse AdWords mokhoa oa papatso oa lidolara tse libilione. Ntle le ho ba sethala sa papatso se tsebahalang ka ho fetesisa, AdWords hape ke sethala sa pele sa papatso sa ho itšebetsa se ntlafalitsoeng ke Google. Katleho ea eona ea ho fihlela bareki ba ka bang teng e entse hore e be e 'ngoe ea litsamaiso tse kholo ka ho fetisisa tsa papatso lefatšeng.

E tšoana le ntlo ea fantisi

Ho na le lintho tseo u lokelang ho li tseba pele u ea fantising. Lifantising, moreki ya phahameng ka ho fetisisa o hapa ntho. Haeba ho na le bareki ba babeli, ntlo ea fantisi e tla tlameha ho khetha pakeng tsa tsona. Morekisi le eena o tla phatlalatsa theko ea polokelo. Ena ke theko eo ntho e ka rekoang ka eona, mme e tlameha ho ba tlase ho feta tekanyetso ya mohlahlobi. Ntlo ea fantisi e tla fana ka lintlha tse mabapi le ntho e rekisitsoeng hang ha e fumaneha.

Mokhoa oa ho romella o tšoana. U tla be u fetisetsa botho ba thepa ntlong ea fantisi. Bakeng sa ho romella ntho ea hau, ntlo ea fantisi e tla hloka ho fumana boleng ba eona e le hore ba tsebe ho beha tefiso ea ho qala. Ho kopa tlhahlobo, matlo a mangata a fantisi a na le liforomo tsa ho ikopanya le inthaneteng. U ka etela ntlo ea fantisi ka seqo kapa ua theola thepa bakeng sa tlhahlobo. Nakong ea fantisi, haeba ha u na nako ea hore tlhahlobo e etsoe ka seqo, matlo a mang a fantisi a ka lefisa tefiso ea ho se atlehe ea 5 ho 15 peresente ea theko ea ntho.

Ho na le mefuta e meraro ea lifantisi. Lifantisi tsa Senyesemane ke tsona tse atileng haholo sechabeng sa kajeno. Barupeluoa ba hoeletsa lichelete tsa bona tsa kopo kapa ba li romelle ka mokhoa oa elektroniki. Fantisi e fela ha morekisi ea phahameng ka ho fetisisa a sa tlose tefiso ea pele. Morekisi ea tla hlola lotho e tla ba eena ea tla hapa lotho. Ka papiso, fantisi e tiisitsoeng ea theko ea pele e hloka hore likopo li etsoe ka lienfelopo tse tiisitsoeng le moreki a le mong..

Ntlo ea fantisi e fana ka litšebeletso tse felletseng bakeng sa barekisi le bareki. Moreki o tla tlisa thepa ntlong ea fantisi, e tla hlalosa hore na e tla rekisoa neng. Ntlo ea fantisi e tla bapatsa ntho eo le ho tšoara linako tsa tlhahlobo ea sechaba pele ho letsatsi la fantisi. Hang ha letsatsi la fantisi le fihla, morekisi o tla tsamaisa fantisi mme a rekise ntho eo. Ntlo ea fantisi e tla bokella komisi ho tsoa ho moreki ebe e fetisetsa se setseng ho morekisi. Hang ha fantisi e felile, ntlo ea fantisi e tla hlophisa polokelo e bolokehileng ea thepa, mme a ka ba a lokisetsa sepalangoang bakeng sa ntho eo haeba morekisi a lakatsa.

E na le phaello bakeng sa likhoebo

Ho na le melemo e mengata ea ho sebelisa Google AdWords bakeng sa khoebo ea hau. Tataiso ea Mekhoa e Molemohali ea Google e bontša kamoo u ka lekang litefiso tsa hau ka bowena. Haeba u ka finyella ROI e ntle ka har'a tekanyetso e utloahalang, AdWords e ka sebetsa haholo. Phutuho e nang le phaello e ka hlahisa bonyane lidolara tse peli ka phaello bakeng sa dollar e 'ngoe le e' ngoe eo ue sebelisang. Likhoebo li ka ntlafatsa lets'olo la tsona la AdWords ho eketsa bongata ba thekiso le phaello.

Ka lenaneo lena, o ka lebisa bareki ho ea ka lilemo, sebaka, mantsoe a sehlooho, esita le nako ea letsatsi. Hangata, likhoebo li tsamaisa lipapatso tsa tsona lipakeng tsa Mantaha le Labohlano ho tloha 8 AM ho 5 PM. Haeba u batla ho etsa phaello e phahameng ea phaello, o ka batla ho etsa kopo bakeng sa boemo bo bohareng. Haeba k'hamphani ea hau e etsa phaello ka mor'a ho sebelisa chelete feela $50 khoeli, o ka lula o fetola litefiso tsa hau ho eketsa chelete eo u e etsang.

Ho fumana molemo ka ho fetisisa letšolong la hau la Adwords ke senotlolo sa ho eketsa ROI le ho hlahisa sephethephethe bakeng sa sebaka sa hau sa marang-rang. U ka sebelisa SEO le mecha ea litaba ea sechaba ho u thusa ho khanna sephethephethe sebakeng sa hau sa marang-rang le ho lekanya phaello ea phutuho ea hau. Hang ha letšolo la hau la Adwords le na le phaello, o ka eketsa tekanyetso ea hau bakeng sa ROI e phahameng. Ho qala, qala ka letšolo la motheo la Adwords 'me u le tlatse ka SEO le litaba tsa sechaba. Kamora moo, o ka eketsa tekanyetso ea hau ea papatso ho kenyelletsa mehloli e meng ea sephethephethe, joalo ka blog ea hau.

Litšenyehelo ka ho tobetsa

Ho na le lintlha tse 'maloa tseo u ka li nahanang ha u khetha litšenyehelo tsa ho tobetsa ho Google Adwords. Ka mohlala, ha liindasteri tse ngata li bona li-CPC tse phahameng, karolelano e tlase $1. E le mong'a khoebo, u tlameha ho nahanela ROI ea hau pele u etsa qeto ea ho sebelisa chelete ho AdWords. Litsenyehelo tsa ho tobetsa ka karolelano li tla fapana ho tloha indastering ho ea ho indasteri. Haeba u bapatsa ofisi ea ngaka ea meno, o ka beha lipapatso tsa hau marang-rang a ho batla a Google bakeng sa bakuli ba batlang litšebeletso tsa meno.

Ntle le ho bala karolelano ea CPC, o boetse o lokela ho lekanya sekhahla sa ho sokoloha ha hao. Ha lintlha tsa AdWords li tla bonts'a papatso ea ho qetela e tonngoeng, Google Analytics e tla u fa setšoantšo se qaqileng haholoanyane sa sekhahla sa hau sa phetoho. Hape, u lokela ho sebelisa tšobotsi e tsejoang e le Enhanced CPC, e ipapisitseng le eona 30% holimo ho mantsoe a bohlokoa a lebisang liphetohong. Lebelo la Leqephe ke ntlha e kholo ho khethollang liphetoho. Liphuputso li bontša hore haeba leqephe la hau le nka nako e telele ho feta metsotsoana e 'meli ho kenya, hoo e ka bang halofo ea baeti ba hao e tla tsamaea.

Hang ha u se u e-na le kutloisiso e ntle ea metrics e fapaneng ea CPC, u ka sebelisa sebali sa CPC ho fumana hore na u lokela ho sebelisa bokae. Litšenyehelo ka ho tobetsa metric ke karolo ea bohlokoahali ea lets'olo la hau la PPC, kaha ke eona e etsang qeto ea hore na u hloka ho sebelisa bokae ho etsa phaello ho letsete la hau. E tla etsa qeto ea hore na u lokela ho sebelisa litefiso tse ntlafalitsoeng kapa tsa letsoho ho fihlela tekanyetso eo u e batlang. E tla u thusa ho tseba hore na u sebelise lipapatso tsa mofuta ofe le hore na u tobane le mantsoe afe a bohlokoa.

Theko e ntle ka ho tobetsa sesebelisoa se tla u fa le bokhoni ba ho beha leihlo bahlolisani’ CPC, hammoho le sebaka sa ho batla sa sebaka sa hau sa marang-rang. Metrics ena e tla u thusa ho etsa liqeto tse bohlale mabapi le mantsoe a bohlokoa le masolo a lipapatso tseo u lokelang ho li lebisa. Qetellong, ho bohlokoa ho tsetela ka litšenyehelo tse sebetsang hantle ka ho tobetsa software ka 'ngoe. Nahana ka litšenyehelo tsa software le nako ea ho ngolisa pele u ingolisa. Ho na le mananeo a mangata a teng ho u thusa ho tsamaisa lets'olo la hau la Google AdWords ka nepo.

Mohlala oa tefiso

Ho reka ka Manual CPC ho u lumella ho beha tefiso e ngata bakeng sa sehlopha ka seng sa lipapatso kapa lentsoe la sehlooho. Mofuta ona oa boiketsetso ba kopo o u fa taolo e ngata, empa e ka boela ea khanna CPCs leholimong holimo. Ho reka ka letsoho ho loketse haholo matšolo a pele, ha o hloka ho bokella lintlha tse ling mabapi le matšolo a hau. Ho reka ka Manual CPC ho u fa monyetla oa ho beha tefiso e ngata bakeng sa sehlopha ka seng sa lipapatso, ha u ntse u eketsa ho tobetsa ka har'a tekanyetso e boletsoeng.

Google e fana ka mekhoa e mengata ea ho etsa kopo bakeng sa lipapatso. Babapatsi ba bangata ba shebana le maikutlo a bona, penya, le liphetoho, kapa ponong ea lipapatso tsa video. Empa ha ho tluoa tabeng ea ho beha lipapatso, u lokela ho tseba hore Google fantisi sebaka sa lipapatso. Theko ea hau ke eona e rerang hore na ho hlaha lipapatso tse kae sebakeng se itseng, kahoo o lokela ho utloisisa lintlha tsa fantisi pele o reka. Ka tlaase mona ho thathamisitsoe maqheka a seng makae a ho sebelisa hamolemo mohlala oa ho reka.

Ha u etsa qeto ka leano la ho reka, nahana ka sepheo sa phutuho ea hau. Etsa qeto ea hore na sepheo sa hau ke ho khanna sephethephethe sebakeng sa hau sa marang-rang kapa ho aha thahasello. Ho itšetlehile ka lipakane tsa hau, o kanna oa batla ho sebelisa cost-per-click (CPC) kopola. Leha ho le joalo, haeba sepheo sa hau ke ho holisa ba etellang pele le ho eketsa thekiso, o kanna oa batla ho sutumelletsa maikutlo le liphetoho tse nyane. Haeba u ncha ho Adwords, nahana ka lipakane tsa hao ka hloko.

Ha o reka mantsoe a bohlokoa a khethehileng, ho bohlokoa ho li leka ts'ebetsong ea tlhahlobo e arohaneng. Teko ea ho arohana e u lumella ho lekanya palo ea chelete eo lentsoe le leng le le leng la sehlooho le tlisang. Mohlala, haeba tefiso e phahameng ea k'hamphani ea A bakeng sa mantsoe a sehlooho ke $2, ba tla bontša lipapatso tsa bona ho batho ba nang le likhomphutha feela. Haeba khampani B e na le a $5 bid, ba ka ba le maikutlo a fapaneng bakeng sa seo a “lebisitsoe” bamameli ba batla.

Litšenyehelo ka phetoho

Litefiso tsa theko e 'ngoe le e' ngoe ke ntlha ea bohlokoa eo u lokelang ho e ela hloko ha u etsa qeto ea hore na u ka sebelisa bokae ho AdWords.. Nomoro hangata e phahame haholo ho feta tefiso ea ho penya. Mohlala, u ka 'na ua lefa $1 bakeng sa ho tobetsa ka 'ngoe, empa sebakeng sa inshorense, u ka 'na ua qeta ho fihlela $50. Ho tseba hore na u sebelise bokae ho tla u thusa hore u tsepamise maikutlo ho leano le molemohali la lipapatso. Mona ke litsela tse ling tsa ho tseba hore na litšenyehelo li fetoha joang:

Ea pele, o lokela ho tseba ho hlalosa “tshokoloho.” Metric ena e fapana ho latela indasteri. Liketso tsa phetoho li ka tloha ho thekiso ea thekiso, boingodiso, kapa ho etela leqephe la bohlokoa. Babapatsi ba bangata ba sebelisa metric ea theko-per-acquisition ho lekola tšebetso ea bona. Maemong a mang, metric ena e tsejoa e le “sekhahla sa ho tobetsa.”

Ha theko ea hau e phahame, theko ea hau ka phetoho e ka ba holimo. Ho eketsa kopo ea hau ho tla eketsa menyetla ea hau ea ho fumana liphetoho tse ngata, empa ho bohlokoa ho ela hloko chelete e ngata eo u ka e sebelisang pele phetoho e fetoha e se nang phaello. Mohlala oa metric ea cost-per-conversion ke sekhahla sa to click-through (CTR) lets'olo la Google AdWords.

Tsela e 'ngoe ea ho lekanya litšenyehelo ka phetoho ke ho lekanya litšenyehelo tsa ho fumana moreki. Phetoho e ka etsahala ha mosebelisi a reka, e ngolisa akhaonto, khoasolla app, kapa o kopa ho founelwa. Tekanyo ena e sebelisoa haholo ho lekanya katleho ea papatso e lefelloang. Leha ho le joalo, imeile tsa mebaraka, joalo ka SEO, e boetse e na le litšenyehelo tse holimo. Boemong bona, CPC ke tekanyo e betere.

Ha o ntse o ka beha sepheo sa CPA ho Adwords, Google e sebelisa mekhoa e tsoetseng pele ea ho ithuta ka mochini le li-algorithms tsa ho reka ka boiketsetso ho fumana hore na theko ea CPC e molemo ka ho fetisisa bakeng sa hau. Ho itšetlehile ka bamameli ba hau le sehlahisoa sa hau, o ka lefa ho feta sepheo sa hau bakeng sa liphetoho tse ling, ha tse ling li ka u bitsa chelete e ka tlaase ho eo u e lebeletseng. Qetellong, matla ana a leka-lekana 'me ha ho hlokahale hore u lokise litefiso tsa hau tsa CPC.

Papatso hape

Katleho ea ho bapatsa hape ka AdWords e eketsehile nakong e fetileng 5 lilemo. Lentsoe la ho retargeting’ ke oxymoron bakeng sa barekisi, empa e se e le puo ya kajeno, le ka lebaka le letle. Ke nako ea khetho linaheng tse kang Fora, China, le Russia. Ho na le lingoliloeng tse ngata mabapi le ho bapatsa hape, empa sehlooho sena se tla tšohla melemo ea eona le hore na ke hobane’ng ha e sebetsa.

Mohopolo oa mantlha oa ho bapatsa hape ka AdWords ke ho shebisa baeti ba tlohileng sebaka sa hau sa Marang-rang ntle le ho reka letho. Lipapatso tse amanang le baeti ba hau’ litlhoko li lebisitsoe ho batho bao ha ba ntse ba bala marang-rang. Ho etsa sena, o ka eketsa khoutu ea papatso ea AdWords leqepheng le leng le le leng la sebaka sa hau sa marang-rang, kapa ho tse ling tsa tsona. Likarolo tse tsoetseng pele tsa ho bapatsa li ka hahuoa ho sebelisoa Google Analytics. Hang ha baeti ba fihlela litekanyetso tse itseng, li kenyelelitsoe lethathamong la hau la ho bapatsa. Joale u ka sebelisa lethathamo lena ho li kenya ho Display Network.

Bohlale ba bahlodisani

E le hore u hlōle ntoa khahlanong le bahlolisani ba hau 'marakeng oa marang-rang, o hloka ho utloisisa mefokolo ea ba qothisanang lehlokoa le bona. Haeba sehlahisoa kapa tšebeletso ea hau e se boemong bo phahameng bakeng sa mantsoe leha e le afe a bohlokoa, mohlodisani oa hao e ka 'na eaba o sebelisa monyetla o sa lokang. Ho sebelisa lisebelisoa tsa bohlale ba tlholisano, u ka fumana mokhoa oa ho nka monyetla ka sena ka ho li otla ka kanale eo e seng ea bohlokoa haholo. Bohlale bona ba tlholisano bo tla u thusa ho abela likhakanyo tsa lichelete ho liteishene tse fapaneng le ho etelletsa pele mantsoe a bohlokoa..

Ka ho sebelisa lisebelisoa tsa bohlale tsa tlholisano, o ka fumana senepe sa baphadisani ba hao’ leano la ho bapatsa tsa dijithale. Lisebelisoa tsena li ka fapana ho tloha mahala, lisebelisoa tsa mantlha tsa mananeo a tlhahlobo ea boemo ba khoebo. Lisebelisoa tsena li u thusa ho lula u le ka holim'a qubu le ho laola bahlolisani ba hau lefatšeng la Marang-rang. Haele hantle, ho latela lipalo-palo, khoebo e tloaelehileng e na le ho fihlela ho 29 bahlodisani, ho etsa hore ho be bohlokoa ho beha leihlo hore na bahlolisani ba hau ba ntse ba etsa eng e le hore u fumane monyetla.

Mohato o latelang oa ts'ebetso ea leano la PPC ke ho sekaseka tlholisano ea hau. Bahlodisani’ kopi ea lipapatso e ka u joetsa ho hongata ka se ba sebeletsang le se sa sebetseng. Ka bohlale ba tlholisano ba PPC, o ka tseba baphadisani ba hao’ mantsoe a bohlokoa le ho ithuta kopi ea bona ea lipapatso ho etsa lipapatso tse sebetsang haholoanyane. Ntle le lisebelisoa tsa tlholisano tsa PPC, Lisebelisoa tsa tlhahlobo ea tlholisano ea li-ad-word li ka u thusa ho fumana monyetla ho bahlolisani ba hau.

Leha SpyFu le iSpionage li fana ka lisebelisoa tse ntle tsa tlholisano ea bohlale, sehokelo sa bona ha se bonolo haholo. SpyFu ke mohlala o motle oa sena, ho fana ka lintlha tse qaqileng ka manane a mantsoe a bohlokoa a tlholisano le kopi ea lipapatso. E boetse e kenyelletsa lintlha tse mabapi le maqephe a ho lulisa a bahlolisani. E na le mofuta oa mahala o u lumellang hore u bone kopi ea papatso ea tlholisano le maqephe a lulisa. E fana ka litlaleho tsa mohlodisani mahala, hammoho le litemoso tse tharo tsa tlholisano e ntle ka letsatsi.

There are several ways to structure your AdWords account. Below I’ll cover Broad match, Mantswe a sehlooho a fosahetseng, Lihlopha tsa papatso tsa mantsoe a le mong, and SKAGs. Which one works best for your business? Read on to discover which method works best for you. Here are a few tips to get you started. Joale, you can optimize your campaigns. Here’s how to optimize your account and get the most from Adwords.

Papali e pharaletseng

If you want to see higher conversion rates and reduce the cost per click, use the modified broad match in Adwords. The reason is that your ads will be more relevant to your users, and you’ll have more control over your ad budget. Broad match in Adwords can quickly eat up your advertising budget. Ka lehlohonolo, there are some simple ways to test out both types of matches. Read on to learn how to maximize your ad budget.

If your ad is showing for a search term that does not contain your keyword, use the Broad Match modifier. This will show your ad for related searches that may include synonyms and other variations of the keyword. Broad Match Modifier is one of the match types with a symbol. To add this modifier, click on the Keyword tab and click the + sign next to each keyword. Broad match modifiers are the most effective for driving quality leads.

Google’s experimentation with broad match in Adwords may hurt some advertisers, but it will not hurt your Quality Score. While many advertisers think that a high CTR is bad for their Quality Score, this isn’t the case. Haele hantle, negative keyword development will improve your Quality Score. Broad match CTR matters more to the keyword level Quality Score in AdWords than exact match CTR. Leha ho le joalo, a good keyword CTR will help your ad to get the highest possible clicks.

A broad match in Adwords is ideal for advertisers who don’t have a comprehensive keyword list. It can eliminate unwanted search results and cut down on click costs, allowing you to concentrate on keywords that work for your audience. When you combine negative keywords with broad match, you can further optimize your ROI. This option was introduced a few years ago but has received little attention until now. If you use the negative keywords properly, they will improve your targeting and ROI.

Mantswe a sehlooho a fosahetseng

You can block the use of generic terms and phrases from your ad campaigns by using negative keywords. You must add negative keywords to your campaign, or at least to certain ad groups, to keep your ads from appearing for these terms. This can help save a great deal of money. Here’s how you do this:

Search Google to find negative keywords. Type in the keyword that you want to target and see what you get. Add any unwanted ads to your list of AdWords negative keywords. You can also check your Google Search Console and analytics to find out which keywords are generating the most traffic for you. Make sure to add these terms to your list. It will give you an idea of which ones are worth excluding from your ad campaigns.

A core negative keyword refers to the word in the keyword phrase that is the most important to your campaign. If you’re advertising a plumber, you don’t want to target those looking for jobs. Those searching for a plumber, ka mohlala, would enter “plumber”, which would be a core negative keyword. Broad match negative keywords, ka hlakoreng le leng, prevent your ads from appearing when a person types all the words of the keyword phrase.

Use negative broad match or phrase match to block ads. The negative broad match will block advertisements for searches with both negative keywords. This type of negative broad match will not show ads if your query includes all of the negative keyword terms, but some of them will appear in the search. A negative exact match is best used for brands or offers that are similar, and you don’t want people to use the wrong one. Boemong bona, a negative broad match will do.

Lihlopha tsa papatso tsa mantsoe a le mong

If you’re trying to drive higher quality scores for your ads, you should use single keyword ad groups. These ads are highly specific to a single keyword, and the ad copy will be 100% relevant to that keyword. When creating single keyword ad groups, look at the click through rate, maikutlo, and competition of the individual keywords. You can use a keyword planner to select the right ones.

Single keyword ad groups are a great way to test different ad copy variations and optimize your campaigns. Leha ho le joalo, you may find that single keyword ad groups take more time to set up and manage than multi-word ad groups. That’s because they require separate ad sets for each keyword. With a multi-word campaign, you’ll have hundreds of keywords, and it’s more complicated to manage and analyze them all.

In addition to increasing your conversion rates, single-keyword ad groups can also improve the relevance of your ads. Since users are expected to use Google to find information, they expect to see relevant results. Ads that contain the same search term as the audience will generate more clicks and conversions. SKAGs are also an excellent choice for advertising multiple products or services. Qetellong, you’ll be happier with your results if you use single-keyword ad groups instead of multiple product ad groups.

While single-keyword ad groups are not perfect for every type of business, they’re a great choice if you’re looking to boost your quality score and increase your click-through rate. These ad groups are hyper-specific and will help you better understand your CTR. By increasing the relevance of your ads, you will be able to lower your CPC. You will also benefit from a better quality score, which will result in lower conversion costs.

SKAGs

SKAGs in Adwords allow you to customize your ads to specific keywords. This increases relevance to Google, as well as your ad’s quality score. Quality score is one of the most important factors to consider when deciding how to optimize your campaign. Traditional ad groups typically have several keywords in each ad group. Changing your ad can increase your CTR for certain keywords, while lowering it for others. Ads with SKAGs have more relevant ads that achieve a higher CTR and lower CPA.

When setting up SKAGs, you should make sure that you use the same label on each keyword. Ka tsela ena, when one keyword triggers another, the ad won’t show. Ka mokhoa o ts'oanang, if one keyword isn’t phrase-match or exact match, the ad won’t show up. This is not a big issue if you already have a good idea of how your keywords perform.

A common mistake that most advertisers make is to use too many SKAGs. Increasing your ad budget by using irrelevant keywords is a surefire way to waste your money. SKAGs help you filter out negative keywords and make it easier to monitor your performance. This is a good idea, if you have hundreds of keywords. It also ensures that your ads are relevant to your visitors’ needs.

SKAGs in Adwords are a great way to segment your campaigns and target relevant zoekwoorden. If you have several single keyword ad groups, each one should have its own landing page. You can also create as many as 20 single keyword ad groups. These will help you to make the most of your AdWords account. One SKAG can contain multiple campaigns.

Landing page

When creating a landing page for your Adwords campaign, there are many things to consider. Visitors who click on an ad or text link typically expect to find content that is similar to what they were looking for. If you don’t have relevant content on your landing page, your visitors will likely click away. Ho e-na le hoo, focus on providing relevant information that can help them make a decision. Make sure your landing page is simple to navigate, contains a clear call to action and offers the user what they need.

The content on your landing page should contain the key queries and be easy to read. Avoid cluttered, distracting text and pop-ups. Invision’s landing page is an excellent example. It is clean and only contains a single point of action, but the “Watch Video” experience is included in a lightbox, which doesn’t hamper conversion. The easier it is to navigate, the higher your conversion rate.

Relevancy is another important factor. Visitors to your landing page will be coming with a specific intent, so you must be sure your page instantly demonstrates relevance. It must help them find the information they need and convince them that they’re on the right page. The higher the relevancy, the higher your quality score will be and your ad will rank higher and cost less. Listed below are some of the most important elements of a landing page for Adwords.

Your landing page should also be relevant to the keyword you’re targeting. Ka mohlala, if you’re using the keyword “buy shoes,” you’ll want to make sure that your landing page matches the searcher’s intent. The content on your landing page will be based on your keywords and will determine your Quality Score. Using best practices will increase your conversion rate. With better Quality Score, you’ll be able to reduce your ad spend and maximize your return on investment.

Mohlomong u utloile ka papatso ea PPC, empa mohlomong ha o so ka o sebelisa sethala sa papatso sa Google, Adwords. Sengoliloeng sena se tla fana ka kakaretso ea papatso ea PPC, ho kenyeletsoa le mohlala oa eona oa Boikarabelo, Patlisiso ea mantsoe a sehlooho, le tekanyetso. Ho qala, latela mehato ena. Ena ke mehato ea pele ea phutuho e atlehileng ea PPC. Haeba u batla ho eketsa ponahalo ea hau le ho eketsa maemo a hau a ho sokoloha, tlanya mona. Ho fumana lintlha tse ling, bala tataiso ea rona ea AdWords.

Lefa ka ho tobetsa (PPC) papatso

Ho sebelisa papatso ea ho patala ho Adwords ke mokhoa o motle oa ho pepeseha kapele. Le hoja foromo ea sebele e rarahane, e batla e le bonolo ho e utloisisa. Chelete eo mobapatsi a e rekileng e tla lekanyetsa litšenyehelo tsa ho penya. Hang ha e amohetsoe, hangata lipapatso li phatlalatsoa hang-hang. Holim'a moo, Lipapatso tsa PPC li ka etsoa ho latela libaka tse ikhethileng. Maemong a mang, Sepheo sa PPC se ka etsoa ho ea boemong ba zip code.

Liakhaonto tsa PPC li arotsoe ka matšolo le lihlopha tsa lipapatso, tse entsoeng ka mantsoe a bohlokoa le lipapatso tse amehang. Lihlopha tsa lipapatso li na le mantsoe a bohlokoa a le mong kapa a mangata, ho ipapisitsoe le litlhoko tsa khoebo. Litsebi tse ling tsa PPC li sebelisa lihlopha tsa lipapatso tsa mantsoe a bohlokoa, e ba dumellang ho ba le taolo e hodimodimo mabapi le dipinari le ho tsepamisa maikutlo. Ho sa tsotellehe hore na u khetha ho hlophisa phutuho ea hau joang, Adwords e fana ka melemo e mengata.

Ho phaella ho batla enjene mebaraka, Papatso ea PPC ho Adwords e fana ka molemo o eketsehileng oa ho bapatsa ka lengolo-tsoibila. Sesebelisoa sa ho bapatsa sa Constant Contact se sebetsa hantle le papatso ea PPC, ho etsa hore mokgoa wa ho theha le ho qala dipapatso ka potlako. E le sengoli se ikemetseng, Raani Starnes e sebetsa ka ho khetheha litabeng tsa meaho, tsa mebaraka, le litaba tsa khoebo. O boetse o thabela ho ngola ka lijo le maeto.

Papatso ea PPC e na le melemo e mengata. Taba e le 'ngoe, Papatso ea PPC e u fa monyetla oa ho lebisa bareki le ho lokisa litefiso tsa hau ho latela lintlha le sebaka sa bamameli ba hau. U ka sebelisa data ena ho fetola litefiso tsa hau ho latela seo bareki ba hao ba se batlang. Holim'a moo, o ka sebelisa lintlha tsa data ho ntlafatsa matšolo a hau le ho fokotsa tšebeliso e mpe ea papatso. U ka khetha ho tsoa lifomateng tse 'maloa tsa lipapatso, joalo ka lipapatso tsa mabenkele tse bonts'ang lihlahisoa tsa hau li le maemong a holimo, le ho hlahisa papatso, e kgothalletsang tshokoloho.

Melemo ea papatso ea PPC e hlakile. U ka sebelisa mantsoe a bohlokoa a fapaneng le matšolo a papatso ho shebisa lihlopha le bamameli ba fapaneng. Papatso ea ho patala ka ho panya e sebetsa ho li-desktop le li-platform tsa mobile, 'me e sebelisa matla a Marang-rang. Hoo e batlang e le motho e mong le e mong o sebelisa Inthanete ho fumana seo a se hlokang, mme o ka nka monyetla ka taba ena. Ha e sebelisoa ka nepo, papatso ea ho patala ho Adwords ke mokhoa o motle oa ho hapa tlhokomelo ea bareki ba ka bang teng.

Mohlala oa tefiso

U ka sebelisa mohlala oa litefiso bakeng sa Adwords ho fumana hore na u lokela ho sebelisa bokae libakeng tse itseng tsa lipapatso. Fantisi e etsahala nako le nako ha ho na le sekheo sebakeng sa lipapatso, 'me e etsa qeto ea hore na ke lipapatso life tse tla hlaha sebakeng seo. U ka khetha ho tsepamisa maikutlo ho tobetsa, maikutlo, liphetoho, maikutlo, le lipuisano, hape o ka sebelisa litefiso tsa ho tobetsa ha motho a tobetsa papatso ea hau feela.

Leano la Maximize Conversions le sebelisa ho ithuta ka mochini ho holisa ho penya le ho sebelisa tekanyetso ea hau ea letsatsi le letsatsi. E nahanela lintlha tse kang nako ea letsatsi, sebaka, le sistimi ea ts'ebetso. E ntan'o beha kopo e eketsang liphetoho bakeng sa tekanyetso ea letsatsi le letsatsi eo u e kenyang. Leano lena le loketse batho ba nang le lichelete tse phahameng ba batlang ho fumana molumo le ts'ebetso e matla ea ho fetola ntle le ho senya chelete. Ntle le ho ntlafatsa ho tobetsa ha hau, leano la Maximize Conversions le lona le u bolokela nako ka ho iketsetsa litefiso tsa hau.

U ka boela ua leka mokhoa oa matsoho oa CPC. E hohela sephethephethe sa boleng mme e netefatsa sekhahla se phahameng sa ho tobetsa. Leha ho le joalo, ho hloka nako e ngata. Matšolo a mangata a ikemiselitse ho sokolla, le CPC ea matsoho e kanna ea se be khetho e nepahetseng bakeng sa bona. Haeba u batla ho eketsa liphetoho tsa hau ho tsoa ho lipeipi tsa hau, o ka khetha ho sebelisa mofuta o ntlafalitsoeng oa CPC. Moetso ona ke khetho e ntle bakeng sa matšolo a ho bapatsa hape le a mabitso.

Joalokaha ho boletsoe ka holimo, Google e fana ka mefuta e fapaneng ea likopo bakeng sa masolo a fapaneng a lipapatso. Kahoo o hloka ho utloisisa lipheo tsa lets'olo la hau pele o khetha mofuta oa ho reka bakeng sa Adwords. Matšolo a fapaneng a tla rua molemo maqheka a fapaneng a ho eketsa liphetoho. U tlameha ho khetha leano le nepahetseng bakeng sa phutuho ea hau. Kahoo, ke maqheka afe a molemo ka ho fetisisa a ho etsa kopo bakeng sa phutuho ka 'ngoe? A re shebeng tse ling tsa maqheka a tloaelehileng ho Adwords 'me re ithute ho tsona.

Ho reka ka bohlale ke khetho e ntle ka ho fetisisa ea ho eketsa litefiso tsa phetoho. Mefuta e bohlale ea ho reka ka bo eona e ikamahanya le maemo ho ipapisitse le monyetla oa ho fetoha. Ho sebelisa litefiso tse reriloeng tsa theko ka 'ngoe ho ka u thusa ho fumana liphetoho tsena tsa theko e tlase. Leha ho le joalo, o tlameha ho hopola hore ho fetoha ha litefiso khafetsa ho ka fokotsa lekeno la lipapatso tsa hau. Ka hona, ho fetola litefiso tsa hau khafetsa ho ka senya tekanyetso ea hau le sekhahla sa phetoho ea hau. Ke ka lebaka lena Mehlala ea Bidding ea Smart e leng Molemo ka ho Fetisisa oa ho Eketsa Lekeno la Hao

Patlisiso ea mantsoe a sehlooho

Bohlokoa ba lipatlisiso tsa mantsoe a sehlooho sethaleng sa moralo oa letšolo la Adwords bo ke ke ba feteletsoa. Patlisiso ea mantsoe a sehlooho e tla u lumella ho beha litebello tsa 'nete bakeng sa matšolo a hau le ho netefatsa hore li lebisitsoe ho tsona ebile lia sebetsa. E tla boela e u thuse ho tseba mantsoe a bohlokoa bakeng sa phutuho ea hau. Ha u rera letšolo la hau, o tlameha ho toba ka hohle kamoo ho ka khonehang 'me u nahane ka lipakane tsa morero oa hau ka kakaretso le bamameli. Ho u thusa ho fumana mantsoe a bohlokoa ka ho fetisisa, u ka sebelisa Google Keyword Planner.

Ts'ebetso ea lipatlisiso tsa mantsoe a bohlokoa ke mokhoa o motle oa ho tseba hore na ke mantsoe afe a sebelisoang letsatsi le letsatsi ho batla sehlahisoa kapa tšebeletso ea hau.. Ha u se u tseba hore na ke mantsoe afe a bohlokoa a ntseng a tsoela pele indastering ea hau, o ka tseba hore na ke lipolelo life le mantsoe a tla hlahisa sephethephethe se seholo. Ts'ebetso ena e tla u thusa ho theha leano le sebetsang la papatso bakeng sa sebaka sa hau sa marang-rang le ho etsa bonnete ba hore se maemong a holimo ho liphetho tsa enjine ea patlo.. Ho eketsa menyetla ea hau ea ho fumana sephethephethe sa manyolo, sebelisa sesebelisoa sa mantsoe a bohlokoa joalo ka Keyword Planner ea Google.

Mokhoa o mong oa ho fumana mantsoe a bohlokoa ke ho sebelisa Google Trends. Sena se tla u bontša palo ea lipatlisiso tsa mantsoe a hau a bohlokoa le hore na liperesente tse kae tsa lipatlisiso li ne li le webosaeteng ea tlholisano ea hau.. Patlisiso ea mantsoe a sehlooho ha ea lokela ho lekanyetsoa feela ho palo ea lipatlisiso le botumo – u lokela hape ho nahana hore na ke batho ba bakae ba batlileng lihlahisoa kapa litšebeletso tsa hau. Ka ho sebelisa metrics ena, o ka eketsa menyetla ea hau ea ho etsa phaello e eketsehileng. Le ha ts'ebetso ea lipatlisiso tsa mantsoe a sehlooho e le ea matsoho haholo, e ka ntlafatsoa ka metrics e fapaneng.

Ha o hlalosa limmaraka tse nang le phaello le ho utloisisa sepheo sa lipatlisiso, lipatlisiso tsa mantsoe a bohlokoa li ka u thusa ho fumana niche e tla hlahisa ROI e ntle. Patlisiso ena e tla u fa temohisiso ea lipalo-palo likelellong tsa basebelisi ba Marang-rang le ho u fa monyetla oa ho ntlafatsa lets'olo la hau la AdWords.. Sesebelisoa sa Google Keyword Planner se ka u thusa ho etsa papatso e atlehileng bakeng sa sehlahisoa kapa tšebeletso ea hau. Sepheo sa mantlha sa lipatlisiso tsa mantsoe a bohlokoa ke ho theha maikutlo a matla bakeng sa batho ba seng ba ntse ba thahasella tlhahiso ea hau ea sehlahisoa / litšebeletso..

Ho etsa moralo oa tšebeliso ea chelete

Haeba u batla ho holisa bokhoni ba letšolo la hau la AdWords, u tlameha ho tseba ho etsa moralo oa tšebeliso ea chelete. Google e u lumella ho beha tekanyetso bakeng sa lets'olo le leng le le leng. U ka ipehela tekanyetso ea letsatsi le letsatsi, empa ho molemo ho hopola hore letšolo le ka sebelisa tekanyetso ea letsatsi le letsatsi habeli ka letsatsi lefe kapa lefe. U ka sebelisa tekanyetso ea letsatsi le letsatsi ho etsa matšolo a lihlopha a nang le litšobotsi tse tšoanang. Hape, hopola hore Google e fetela feela tekanyetso ea hau ea letsatsi le letsatsi ho fihlela 30.4 makhetlo ka khoeli.

Ha o etsa tekanyetso ea Adwords, etsa bonnete ba hore u hopola hore tekanyetso ea hau ea lipapatso e tsoela pele ho fihlela joale. Haeba u sebelisa chelete e ngata ho feta kamoo u ka khonang, mohlomong u tla qetella u lahlehetsoe ke chelete. Holim'a moo, u ka 'na ua qetella u e-na le CPA e tlaase ho feta kamoo u neng u lebeletse kateng. Ho qoba sena, leka ho sebelisa mantsoe a bohlokoa a fosahetseng. Mefuta ena ea mantsoe a bohlokoa e na le sephethephethe se tlase le bohlokoa. Leha ho le joalo, li eketsa lintlha tsa boleng ba lipapatso tsa hau.

Tsela e 'ngoe ea ho beha tekanyetso ea AdWords ke ho etsa tekanyetso e arolelanoang. Ka ho sebelisa tekanyetso e arolelanoang, o ka fa matšolo a mangata monyetla oa ho fumana chelete e lekanang. Leha ho le joalo, mokhoa ona ha o u lumelle ho latela liphetoho tse ngata tsa tekanyetso ka nako e le 'ngoe. Ho e-na le hoo, o ka bolela feela hore o na le $ X ka tekanyetso ea hau mme letšolo la hau le tla alima chelete eo ho tsoa akhaonteng eo. Haeba u sa batle ho arolelana tekanyetso ea hau, u ka sebelisa mekhoa ea lichelete e ntseng e tsoela pele, tse u lumellang hore u fetole kakaretso ea tšebeliso ea khoeli le khoeli ka makhetlo a le mong ho isa ho hararo ka khoeli.

Mokhoa o tloaelehileng oa ho etsa tekanyetso ea Adwords ke Cost-Per-Click (CPC). Papatso ea CPC e u fa ROI e ntle ka ho fetisisa hobane u lefa feela ha motho a tobetsa papatso ea hau. E theko e tlase haholo ho feta papatso ea setso, empa u tlameha ho lefa ho fihlela u bona liphetho. Sena se bolela hore u tla itšepa haholoanyane boitekong ba hau le liphellong. U lokela ho bona hore lipapatso tsa hau li u tlisetsa thekiso eo u e batlang.