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Ho na le mekhoa e mengata ea ho hlophisa ak'haonte ea hau ea AdWords. Ka tlase ke tla akaretsa papali e pharaletseng, Mantswe a sehlooho a fosahetseng, Lihlopha tsa papatso tsa mantsoe a le mong, le li-SKAG. Ke efe e sebetsang hantle bakeng sa khoebo ea hau? Read on to discover which method works best for you. Here are a few tips to get you started. Joale, you can optimize your campaigns. Here’s how to optimize your account and get the most from Adwords.
If you want to see higher conversion rates and reduce the cost per click, use the modified broad match in Adwords. The reason is that your ads will be more relevant to your users, and you’ll have more control over your ad budget. Broad match in Adwords can quickly eat up your advertising budget. Ka lehlohonolo, there are some simple ways to test out both types of matches. Read on to learn how to maximize your ad budget.
If your ad is showing for a search term that does not contain your keyword, use the Broad Match modifier. Sena se tla bonts'a papatso ea hau bakeng sa lipatlisiso tse amanang le tsona tse ka kenyelletsang mantsoe a tšoanang le a mang a sehlooho. Broad Match Modifier ke e 'ngoe ea mefuta ea papali e nang le letšoao. Ho kenya mofetoleli ona, tobetsa konopo ea Keyword ebe o tobetsa konopo + saena haufi le lentsoe le leng le le leng la sehlooho. Liphetoho tse pharalletseng tsa papali ke tsona tse sebetsang ka ho fetesisa bakeng sa lits'oants'o tsa boleng ba ho khanna.
Teko ea Google ea papali e pharaletseng ho Adwords e ka utloisa baphatlalatsi ba bang bohloko, empa e ke ke ea senya Sephetho sa Boleng ba hau. Leha babapatsi ba bangata ba nahana hore CTR e phahameng e fosahetse bakeng sa Lintlha tsa bona tsa Boleng, sena ha se joalo. Haele hantle, Nts'etsopele ea mantsoe a bohlokoa a fosahetseng e tla ntlafatsa Score ea hau ea Boleng. Papali e pharalletseng ea CTR e bohlokoa haholo ho boemo ba mantsoe a sehlooho Quality Score ho AdWords ho feta CTR e tšoanang hantle. Leha ho le joalo, CTR e ntle e tla thusa papatso ea hau ho fumana ho penya ho holimo ka ho fetesisa.
Papali e pharaletseng ho Adwords e loketse bakeng sa baphatlalatsi ba se nang lenane la mantsoe a bohlokoa. E ka felisa liphetho tse sa batleheng tsa ho batla le ho fokotsa litšenyehelo tsa ho tobetsa, e o lumella ho tsepamisa maikutlo ho mantsoe a bohlokoa a sebetsang ho bamameli ba hau. Ha o kopanya mantsoe a bohlokoa a mabe le papali e pharaletseng, o ka ntlafatsa ROI ea hau le ho feta. Khetho ena e ile ea hlahisoa lilemong tse 'maloa tse fetileng empa e se e fumane tlhokomelo e fokolang ho fihlela joale. Haeba u sebelisa mantsoe a bohlokoa ka nepo, ba tla ntlafatsa sepheo sa hau le ROI.
U ka thibela tšebeliso ea mantsoe le lipoleloana tse tloaelehileng lipapatsong tsa hau tsa papatso ka ho sebelisa mantsoe a bohlokoa. U tlameha ho kenya mantsoe a fosahetseng lets'olo la hau, kapa bonyane ho lihlopha tse itseng tsa lipapatso, ho thibela lipapatso tsa hau hore li se ke tsa hlaha bakeng sa mantsoe ana. Sena se ka thusa ho boloka chelete e ngata. Here’s how you do this:
Search Google to find negative keywords. Type in the keyword that you want to target and see what you get. Add any unwanted ads to your list of AdWords negative keywords. You can also check your Google Search Console and analytics to find out which keywords are generating the most traffic for you. Make sure to add these terms to your list. It will give you an idea of which ones are worth excluding from your ad campaigns.
A core negative keyword refers to the word in the keyword phrase that is the most important to your campaign. If you’re advertising a plumber, you don’t want to target those looking for jobs. Those searching for a plumber, ka mohlala, would enter “motlatsi oa metsi”, which would be a core negative keyword. Broad match negative keywords, ka hlakoreng le leng, thibela lipapatso tsa hau ho hlaha ha motho a ngola mantsoe 'ohle a poleloana ea sehlooho.
Sebelisa papiso e mpe kapa poleloana e bapisang ho thibela lipapatso. Papali e mpe e pharaletseng e tla thibela lipapatso tsa lipatlisiso tse nang le mantsoe a bohlokoa ka bobeli. Mofuta ona oa papali e mpe e ke ke ea bonts'a lipapatso haeba potso ea hau e kenyelletsa mantsoe ohle a mabe a sehlooho, empa tse ling tsa tsona li tla hlaha patlong. Ntho e nyahamisang hantle e sebelisoa hantle bakeng sa mefuta kapa litefiso tse tšoanang, 'me ha u batle hore batho ba sebelise e fosahetseng. Boemong bona, e mpe e pharaletseng e bapisa e tla etsa.
Haeba u leka ho khanna lintlha tsa boleng bo holimo bakeng sa lipapatso tsa hau, u lokela ho sebelisa lihlopha tsa lipapatso tsa mantsoe a bohlokoa. Lipapatso tsena li tobane le lentsoe le le leng la sehlooho, mme kopi ea papatso e tla ba 100% e amanang le lentsoe leo la sehlooho. Ha u theha lihlopha tsa lipapatso tsa mantsoe a bohlokoa, sheba sekhahla sa ho tobetsa, maikutlo, le tlholisano ea mantsoe a sehlooho ka bomong. U ka sebelisa moralo oa mantsoe a sehlooho ho khetha tse nepahetseng.
Lihlopha tsa papatso tsa mantsoe a le mong ke mokhoa o motle oa ho leka mefuta e fapaneng ea ho kopitsa lipapatso le ho ntlafatsa matšolo a hau. Leha ho le joalo, u ka fumana hore lihlopha tsa lipapatso tsa mantsoe a bohlokoa li nka nako e telele ho theha le ho laola ho feta lihlopha tsa lipapatso tse nang le mantsoe a mangata. Ke hobane ba hloka lipapatso tse arohaneng bakeng sa lentsoe le leng le le leng la sehlooho. Ka lets'olo la mantsoe a mangata, u tla ba le makholo a mantsoe a bohlokoa, 'me ho thata ho li laola le ho li sekaseka kaofela.
Ntle le ho eketsa litefiso tsa hau tsa ho sokoloha, Lihlopha tsa papatso tsa lentsoe le le leng le tsona li ka ntlafatsa bohlokoa ba lipapatso tsa hau. Kaha basebelisi ba lebelletsoe ho sebelisa Google ho fumana lintlha, ba lebeletse ho bona liphetho tse nepahetseng. Lipapatso tse nang le mantsoe a tšoanang le a bamameli li tla hlahisa ho tobetsa le ho fetolela ho eketsehileng. Li-SKAG le tsona ke khetho e ntle haholo bakeng sa ho bapatsa lihlahisoa kapa litšebeletso tse ngata. Qetellong, o tla thaba haholo ka liphetho tsa hau haeba o sebelisa lihlopha tsa papatso tsa mantsoe a le mong ho e-na le lihlopha tse ngata tsa lipapatso tsa lihlahisoa.
Le ha lihlopha tsa lipapatso tsa mantsoe a sehlooho li sa nepahala bakeng sa mofuta o mong le o mong oa khoebo, ke khetho e ntle haeba u batla ho nyolla lintlha tsa hau tsa boleng le ho eketsa sekhahla sa ho penya. Lihlopha tsena tsa lipapatso li khethehile haholo 'me li tla u thusa ho utloisisa CTR ea hau hamolemo. Ka ho eketsa bohlokoa ba lipapatso tsa hau, o tla khona ho theola CPC ea hau. Hape o tla rua molemo ho tsoa ho lintlha tsa boleng bo holimo, e leng se tla fella ka litšenyehelo tse tlaase tsa ho fetola.
Li-SKAG ho Adwords li u lumella ho etsa lipapatso tsa hau ho latela mantsoe a bohlokoa. Sena se eketsa tšebelisano le Google, hammoho le lintlha tsa boleng ba papatso ea hau. Lintlha tsa boleng ke tse ling tsa lintlha tsa bohlokoa tseo u lokelang ho nahana ka tsona ha u etsa qeto ea ho ntlafatsa letšolo la hau. Lihlopha tse tloaelehileng tsa lipapatso hangata li na le mantsoe a bohlokoa sehlopheng ka seng sa lipapatso. Ho fetola papatso ea hau ho ka eketsa CTR ea hau bakeng sa mantsoe a mang a bohlokoa, ha a ntse a e theolela ba bang. Lipapatso tse nang le SKAG li na le lipapatso tse bohlokoa tse fihlelang CTR e holimo le CPA e tlase.
Ha u theha li-SKAG, o lokela ho etsa bonnete ba hore o sebelisa label e tšoanang lentsoeng le leng le le leng la sehlooho. Ka tsela ena, ha lentsoe le leng la sehlooho le hlahisa le leng, papatso e ke ke ea hlaha. Ka mokhoa o ts'oanang, haeba lentsoe le le leng la sehlooho le sa bapise mantsoe kapa le bapisa hantle, papatso e ke ke ea hlaha. Sena ha se taba e kholo haeba u se u ntse u e-na le mohopolo o motle oa hore na mantsoe a hau a bohlokoa a sebetsa joang.
Phoso e tloaelehileng eo babapatsi ba bangata ba e etsang ke ho sebelisa li-SKAG tse ngata haholo. Ho eketsa tekanyetso ea hau ea lipapatso ka ho sebelisa mantsoe a bohlokoa ke tsela e tiileng ea ho senya chelete ea hau.. Li-SKAG li u thusa ho sefa mantsoe a bohlokoa le ho etsa hore ho be bonolo ho beha leihlo ts'ebetso ea hau. Ona ke mohopolo o motle, haeba u na le makholo a mantsoe a bohlokoa. E boetse e netefatsa hore lipapatso tsa hau li bohlokoa ho baeti ba hau’ litlhoko.
Li-SKAG ho Adwords ke mokhoa o motle oa ho arola matšolo a hau le ho shebana le zoekwoorden e loketseng. Haeba u na le lihlopha tse 'maloa tsa mantsoe a sehlooho a le mong, se seng le se seng se lokela ho ba le leqephe la sona la ho fihla. U ka boela ua etsa tse ngata kamoo 20 lihlopha tsa lipapatso tsa mantsoe a bohlokoa a le mong. Tsena li tla u thusa ho sebelisa ak'haonte ea hau ea AdWords hamolemo. SKAG e le 'ngoe e ka ba le masolo a mangata.
Ha u theha leqephe la ho fihla bakeng sa letšolo la hau la Adwords, ho na le lintho tse ngata tse lokelang ho nahanoa. Baeti ba tobetsang sehokelo sa papatso kapa mongolo hangata ba lebella ho fumana litaba tse ts'oanang le tseo ba neng ba li batla. Haeba ha u na litaba tse nepahetseng leqepheng la hau la ho fihla, baeti ba hao ba tla ka etsahala hore tobetsa hole. Ho e-na le hoo, tsepamisa maikutlo ho faneng ka boitsebiso bo nepahetseng bo ka ba thusang ho etsa qeto. Etsa bonnete ba hore leqephe la hau la ho fihla le bonolo ho le tsamaisa, e na le mohala o hlakileng oa ho nka khato mme e fa mosebelisi seo ba se hlokang.
Litaba tse leqepheng la hau la ho fihla li lokela ho ba le lipotso tsa bohlokoa 'me li be bonolo ho li bala. Qoba bohlasoa, mongolo o sitisang le di-pop-ups. Leqephe la ho fihla la Invision ke mohlala o motle. E hloekile ebile e na le ntlha e le 'ngoe feela ea ketso, empa e “Shebella Video” boiphihlelo bo kenyelelitsoe ka har'a lightbox, e sa sitiseng tshokoloho. Ho bonolo ho tsamaea, sekhahla sa ho sokoloha se phahame.
Ho ameha ke ntlha e 'ngoe ea bohlokoa. Baeti ba leqepheng la hau la ho fihla ba tla tla ka sepheo se itseng, kahoo o tlameha ho etsa bonnete ba hore leqephe la hau le bontša bohlokoa. E tlameha ho ba thusa ho fumana tlhahisoleseling eo ba e hlokang le ho ba kholisa hore ba leqepheng le nepahetseng. E phahameng ea bohlokoa, boleng ba boleng ba hau bo tla ba bo phahameng mme papatso ea hau e tla ba holimo le ho bitsa chelete e tlase. Ho thathamisitsoe ka tlase ke tse ling tsa lintlha tsa bohlokoa tsa leqephe la ho fihla bakeng sa Adwords.
Leqephe la hau la ho fihla le lona le lokela ho amana le lebitso la sehlooho leo u le lebileng. Ka mohlala, haeba u sebelisa lentsoe la sehlooho “reka lieta,” u tla batla ho etsa bonnete ba hore leqephe la hau la ho fihla le lumellana le sepheo sa mofuputsi. Litaba tse leqepheng la hau la ho fihla li tla ipapisa le mantsoe a hau a bohlokoa 'me li tla tsebahatsa Lintlha tsa Boleng ba hau. Ho sebelisa mekhoa e metle ho tla eketsa sekhahla sa hau sa ho sokoloha. Ka Lintlha tsa Boleng tse betere, o tla khona ho fokotsa tšebeliso ea lipapatso tsa hau le ho eketsa phaello ea hau ho tsetelo.
