There are several ways to create highly effective ads on Adwords. You can copy and paste other ads from your competitors, or you can use both methods. Copy and paste allows you to test both ads and modify them as needed. Check both options to compare and contrast how your ads compare to their counterparts. You can also change the copy and headline. After all, that’s what copywriting is all about. Here are some helpful tips for creating the perfect ad:

Patlisiso ea mantsoe a sehlooho

While keyword research may seem straightforward, determining the best keywords for AdWords is not. It requires some work and time, but good keyword research is crucial to your campaign’s success. Without proper keyword research, you could end up with a failed campaign or even miss out on sales. Here are some tips for conducting effective keyword research. (And don’t forget to check for keyword variations and competition!). *An exact match keyword has a very low CPC, with an average conversion rate of 2.7% across all industries.

When conducting keyword research, it is important to keep in mind the monthly search volume of a particular keyword. If it is high in the summer, target it during that time. You can also use keyword planner to find related keywords and search volume based on your constraints. Using this tool, you can browse hundreds of keywords. Joale, choose the best combination and begin promoting your products or services. This will help you achieve a higher conversion rate.

Long tail keywords are generally good for blog posts and need to gain traffic month after month. We will discuss these in detail in another article. Using Google Trends is a great way to check the search volume of your keywords and determine whether or not they are generating a good return on investment. If your keyword research hasn’t given you good results, don’t fret! Conductor’s Keyword Research Platform is the key to unlocking the endless potential of SEO research. Our platform analyzes keyword data and identifies relevant industry-related keywords to boost your brand’s digital presence.

Performing keyword research is an essential step in the organic search marketing workflow. It allows you to understand your audience and prioritize your strategy based on what they are searching for. It is also important to be mindful of competition in the industry. Once you have a clear idea of your target audience, you can then begin creating content for those keywords. While some people may be ready to buy your product or service, others will simply click through.

Automatic bidding vs manual bidding

There are many advantages of manual bidding in Adwords. Manual bidding gives you fine-grained control over ad targeting and allows you to set the maximum CPC for each keyword. Manual bidding also lets you allocate your budget accordingly. Ho fapana le ho reka ka boiketsetso, manual bidding requires more time, patience, and a solid understanding of PPC. Leha ho le joalo, manual bidding is a better long-term option for business accounts.

For beginners, manual bidding can be a good option. It can help you get aggressive with your bids, and is great if you’re new to Adwords. Leha ho le joalo, automated bidding takes time to implement, and if you want to make changes right away, manual bidding can be the way to go. You can even schedule a 1-to-1 call with an account manager to help you decide which strategy is best for you.

There are disadvantages to manual bidding as well. Automatic bidding does not consider contextual signals, such as weather or recent events, which can affect the bid. Hape, manual bidding tends to waste money, especially when CPCs are low. Ho phaella moo, not every campaign or account can benefit from smart bidding. The main issue is that some ads are too generic or don’t have enough historical data to be effective.

Manual bidding allows you to make changes in a single keyword bid at a time. This process may take some time, but it gives you more control over your ads. Manual bidding can be helpful for newcomers to PPC, but it can also take up time away from other tasks. You’ll have to manually review your keywords to make changes and analyze their performance. There are benefits and disadvantages to both manual bidding and automated bidding.

SKAGs

SKAGs in Adwords are a popular way to create and run a campaign. You duplicate ad groups to get more keywords, then create specific ads for each group. If your keywords are popular, create two ads per ad group, one for each keyword, and one for the most competitive. This process is relatively slow, but it will pay off in the long run. Here are a few ways to use SKAGs in your Adwords campaign.

One of the benefits of SKAGs is that they allow you to tailor your ads to your keywords. This helps you get higher CTR, which in turn improves your quality score. Remember that your quality score depends largely on the CTR, so making your ads relevant to your keyword will help you get a better quality score. One thing to remember when adjusting SKAGs is that different keyword match types perform differently, so it’s important to experiment with them and learn which ones perform best.

One of the drawbacks of using SKAGs is that they can be a pain to set up and maintain. Most AdWords accounts have hundreds of keywords, and each one requires separate ad sets. This makes it difficult to run trustworthy tests and make adjustments. Leha ho le joalo, one benefit of SKAGs is that they allow you to track one variable at a time. If you’re a newbie to Adwords, you can try this method first and see if it suits your needs.

Using SKAGs is a good way to segment campaigns in Adwords. It allows you to target zoekwoorden that are relevant to your product. By using SKAGs, you can optimize your AdWords account and make it perform better. Kahoo, why are SKAGs so important? The answer is simple: you want to target the right audience, and a better way to do this is to make sure that your ad groups are properly targeted.

Phrase match

While broad match is a great way to target a wider range of customers, phrase match can be a better option for local businesses. Phrase match will display ads based on the exact order of the keywords you enter, even if there are words before or after the phrase. Phrase match also includes close variants of the keyword. Ka mohlala, haeba motho a ngola “lawn mowing service” ho Google, they will see ads for local lawn mowing services, including rates, lihora, and seasonal specials.

If you know what type of keyword your audience is using, phrase match will give you the most targeted traffic. With this type of match, you can upload a list of words in a single file. You can use a keyword wrapper tool to surround your keywords with quotation marks. Search the Internet for “adwords keyword wrapper” and you’ll find plenty of options. AdWords editors are another great option for phrase match. You can create a column for keywords and one for match type.

A broad match modifier can also be used to exclude certain words in a phrase. If you’ve ever wondered why your ads don’t show up for searches containing the exact term, then this is the type of match you’re looking for. If your ads do not show up on searches with these terms, you’ll have a better chance of getting the clicks you want. Broad matches are generally much more effective, but can be tricky to use.

Although the exact match option in AdWords is less accurate than phrase match, it does have the advantage of allowing additional text to accompany the keyword. Hape, since Phrase match requires more specific word order, it’s better to use it for long-tail searches. If you’re unsure which type of phrase match is right for you, opt for a free trial with Optmyzr or other similar tools.

Retargeting

Retargeting with Adwords can be used for remarketing campaigns. If you have an existing Adwords account, you can create one by selecting the “Papatso hape” option. It can then display Dynamic ads for your product on other websites and platforms, as long as you have a corresponding Adwords account. For the most efficient use of retargeting, make sure you segment your website visitors to find the most relevant ads.

Retargeting is particularly useful for ecommerce businesses. While it may not work for plumbing services, such businesses are more likely to convert customers if they have a longer sales cycle. By using remarketing and email campaigns, you can reach out to customers who have previously viewed your products but did not make a purchase. Ka tsela ena, you’re able to win their attention and help them buy your products.

Google’s policy prohibits collecting any personal or identifiable information from site visitors, including email addresses and phone numbers. The retargeting codes on your website are invisible to visitors and only communicate with their browsers. Every internet user has the option of allowing or disabling cookies. Disabling cookies can have negative consequences for personalised online experiences. Ntle le moo, you can skip this step and use the existing Google Analytics tag on your website.

Retargeting with Adwords is a highly effective strategy for promoting your product or service. It works well across a variety of channels and requires the use of browser cookies. By collecting and storing cookies, you can track your website traffic and determine your conversion goals. Retargeting is particularly useful for e-commerce websites, as it helps your brand stay in front of frequent visitors and make them repeat purchases. Ho feta moo, it can work in conjunction with other digital marketing channels.

Sethala sa Google AdWords ke sesebelisoa sa papatso sa inthaneteng se sebetsang joalo ka ntlo ea fantisi. E u thusa ho beha papatso ea hau ka pel'a bamameli ba nepahetseng ka nako e nepahetseng. Empa u e sebelisa joang ka botlalo? Malebela le maqheka ke ana. U ka qala kajeno mahala. Haeba u ncha ho AdWords, o ka sheba sechaba sa rona sa mahala sa barekisi ba SaaS, Sechaba.

AdWords ke sethala sa papatso sa marang-rang se ntlafalitsoeng ke Google

Pele e ne e tsejoa e le Lipapatso tsa Google, Sethala sa Google sa AdWords se lumella babapatsi ho etsa le ho beha lipapatso liwebsaeteng. Lipapatso tsena li hlahisoa hammoho le liphetho tse nepahetseng. Babapatsi ba ka beha theko bakeng sa lipapatso mme ba etsa kopo e loketseng. Google ebe e beha papatso kaholimo ho leqephe la sephetho ha motho e mong a batla lentsoe la bohlokoa. Lipapatso li ka sebelisoa sebakeng sa heno, naheng ka bophara, le matjhabeng.

AdWords e hlahisitsoe ke Google ho 2000. Matsatsing a pele, babapatsi ba lefa Google khoeli le khoeli ho laola masolo a bona. Ka mor'a nakoana, ba ne ba ka tsamaisa phutuho ka bobona. Leha ho le joalo, khamphani e ile ea fetola tšebeletso ena 'me ea hlahisa portal ea ho iketsetsa tšebeletso ea inthaneteng. Google e boetse e thakhotse lenaneo la mangolo a thuto le sebaka sa ho itšebeletsa. Ho 2005, e thakgotse tshebeletso ya taolo ya letsholo la Jumpstart le lenaneo la GAP bakeng sa ditsebi tsa papatso.

Ho na le mefuta e fapaneng ea lipapatso, ho kenyeletsa mongolo, setšoantšo, le video. Bakeng sa e 'ngoe le e' ngoe ea tsona, Google e khetha sehlooho sa leqephe ebe e hlahisa lipapatso tse lumellanang le litaba. Bahatisi ba ka boela ba khetha likanale tseo ba batlang hore lipapatso tsa Google li hlahe ka tsona. Google e na le mefuta e fapaneng ea lipapatso, ho kenyeletsoa le lipapatso tsa mongolo, livideo tse leqepheng, le ho hlahisa lipapatso. Ka Hlakola 2016, Google e tlositse lipapatso tse ka letsohong le letona ho AdWords. Leha ho le joalo, sena ha sea ama lethathamo la lihlahisoa, Kerafo ea Tsebo ea Google, le mefuta e meng ea lipapatso.

Mokhoa o tsebahalang oa ho rekisa o bitsoa dynamic remarketing. E kenyelletsa ho bonts'a lipapatso ho baeti ba sebaka sa marang-rang ba nakong e fetileng ho latela boitšoaro ba bona. Sena se lumella barekisi ho theha manane a bamameli ho latela baeti ba bona ba pele ba sebaka sa marang-rang le ho fana ka lipapatso tse amanang le bamameli bana. Basebelisi ba Google AdWords le bona ba ka khetha ho fumana lintlafatso mabapi le lintlafatso tse ncha tsa sehlahisoa le manane a Remarketing bakeng sa Patlisiso. (RLSA) tšobotsi.

Leha AdWords e le sethala sa papatso se sebelisoang haholo inthaneteng, e ntse e le tsamaiso e rarahaneng bakeng sa likhoebo tse nyenyane. Google e entse AdWords mokhoa oa papatso oa lidolara tse libilione. Ntle le ho ba sethala sa papatso se tsebahalang ka ho fetesisa, AdWords hape ke sethala sa pele sa papatso sa ho itšebetsa se ntlafalitsoeng ke Google. Katleho ea eona ea ho fihlela bareki ba ka bang teng e entse hore e be e 'ngoe ea litsamaiso tse kholo ka ho fetisisa tsa papatso lefatšeng.

E tšoana le ntlo ea fantisi

Ho na le lintho tseo u lokelang ho li tseba pele u ea fantising. Lifantising, moreki ya phahameng ka ho fetisisa o hapa ntho. Haeba ho na le bareki ba babeli, ntlo ea fantisi e tla tlameha ho khetha pakeng tsa tsona. Morekisi le eena o tla phatlalatsa theko ea polokelo. Ena ke theko eo ntho e ka rekoang ka eona, mme e tlameha ho ba tlase ho feta tekanyetso ya mohlahlobi. Ntlo ea fantisi e tla fana ka lintlha tse mabapi le ntho e rekisitsoeng hang ha e fumaneha.

Mokhoa oa ho romella o tšoana. U tla be u fetisetsa botho ba thepa ntlong ea fantisi. Bakeng sa ho romella ntho ea hau, ntlo ea fantisi e tla hloka ho fumana boleng ba eona e le hore ba tsebe ho beha tefiso ea ho qala. Ho kopa tlhahlobo, matlo a mangata a fantisi a na le liforomo tsa ho ikopanya le inthaneteng. U ka etela ntlo ea fantisi ka seqo kapa ua theola thepa bakeng sa tlhahlobo. Nakong ea fantisi, haeba ha u na nako ea hore tlhahlobo e etsoe ka seqo, matlo a mang a fantisi a ka lefisa tefiso ea ho se atlehe ea 5 ho 15 peresente ea theko ea ntho.

Ho na le mefuta e meraro ea lifantisi. Lifantisi tsa Senyesemane ke tsona tse atileng haholo sechabeng sa kajeno. Barupeluoa ba hoeletsa lichelete tsa bona tsa kopo kapa ba li romelle ka mokhoa oa elektroniki. Fantisi e fela ha morekisi ea phahameng ka ho fetisisa a sa tlose tefiso ea pele. Morekisi ea tla hlola lotho e tla ba eena ea tla hapa lotho. Ka papiso, fantisi e tiisitsoeng ea theko ea pele e hloka hore likopo li etsoe ka lienfelopo tse tiisitsoeng le moreki a le mong..

Ntlo ea fantisi e fana ka litšebeletso tse felletseng bakeng sa barekisi le bareki. Moreki o tla tlisa thepa ntlong ea fantisi, e tla hlalosa hore na e tla rekisoa neng. Ntlo ea fantisi e tla bapatsa ntho eo le ho tšoara linako tsa tlhahlobo ea sechaba pele ho letsatsi la fantisi. Hang ha letsatsi la fantisi le fihla, morekisi o tla tsamaisa fantisi mme a rekise ntho eo. Ntlo ea fantisi e tla bokella komisi ho tsoa ho moreki ebe e fetisetsa se setseng ho morekisi. Hang ha fantisi e felile, ntlo ea fantisi e tla hlophisa polokelo e bolokehileng ea thepa, mme a ka ba a lokisetsa sepalangoang bakeng sa ntho eo haeba morekisi a lakatsa.

E na le phaello bakeng sa likhoebo

Ho na le melemo e mengata ea ho sebelisa Google AdWords bakeng sa khoebo ea hau. Tataiso ea Mekhoa e Molemohali ea Google e bontša kamoo u ka lekang litefiso tsa hau ka bowena. Haeba u ka finyella ROI e ntle ka har'a tekanyetso e utloahalang, AdWords e ka sebetsa haholo. Phutuho e nang le phaello e ka hlahisa bonyane lidolara tse peli ka phaello bakeng sa dollar e 'ngoe le e' ngoe eo ue sebelisang. Likhoebo li ka ntlafatsa lets'olo la tsona la AdWords ho eketsa bongata ba thekiso le phaello.

Ka lenaneo lena, o ka lebisa bareki ho ea ka lilemo, sebaka, mantsoe a sehlooho, esita le nako ea letsatsi. Hangata, likhoebo li tsamaisa lipapatso tsa tsona lipakeng tsa Mantaha le Labohlano ho tloha 8 AM ho 5 PM. Haeba u batla ho etsa phaello e phahameng ea phaello, o ka batla ho etsa kopo bakeng sa boemo bo bohareng. Haeba k'hamphani ea hau e etsa phaello ka mor'a ho sebelisa chelete feela $50 khoeli, o ka lula o fetola litefiso tsa hau ho eketsa chelete eo u e etsang.

Ho fumana molemo ka ho fetisisa letšolong la hau la Adwords ke senotlolo sa ho eketsa ROI le ho hlahisa sephethephethe bakeng sa sebaka sa hau sa marang-rang. U ka sebelisa SEO le mecha ea litaba ea sechaba ho u thusa ho khanna sephethephethe sebakeng sa hau sa marang-rang le ho lekanya phaello ea phutuho ea hau. Hang ha letšolo la hau la Adwords le na le phaello, o ka eketsa tekanyetso ea hau bakeng sa ROI e phahameng. Ho qala, qala ka letšolo la motheo la Adwords 'me u le tlatse ka SEO le litaba tsa sechaba. Kamora moo, o ka eketsa tekanyetso ea hau ea papatso ho kenyelletsa mehloli e meng ea sephethephethe, joalo ka blog ea hau.

Litšenyehelo ka ho tobetsa

Ho na le lintlha tse 'maloa tseo u ka li nahanang ha u khetha litšenyehelo tsa ho tobetsa ho Google Adwords. Ka mohlala, ha liindasteri tse ngata li bona li-CPC tse phahameng, karolelano e tlase $1. E le mong'a khoebo, u tlameha ho nahanela ROI ea hau pele u etsa qeto ea ho sebelisa chelete ho AdWords. Litsenyehelo tsa ho tobetsa ka karolelano li tla fapana ho tloha indastering ho ea ho indasteri. Haeba u bapatsa ofisi ea ngaka ea meno, o ka beha lipapatso tsa hau marang-rang a ho batla a Google bakeng sa bakuli ba batlang litšebeletso tsa meno.

Ntle le ho bala karolelano ea CPC, o boetse o lokela ho lekanya sekhahla sa ho sokoloha ha hao. Ha lintlha tsa AdWords li tla bonts'a papatso ea ho qetela e tonngoeng, Google Analytics e tla u fa setšoantšo se qaqileng haholoanyane sa sekhahla sa hau sa phetoho. Hape, u lokela ho sebelisa tšobotsi e tsejoang e le Enhanced CPC, e ipapisitseng le eona 30% holimo ho mantsoe a bohlokoa a lebisang liphetohong. Lebelo la Leqephe ke ntlha e kholo ho khethollang liphetoho. Liphuputso li bontša hore haeba leqephe la hau le nka nako e telele ho feta metsotsoana e 'meli ho kenya, hoo e ka bang halofo ea baeti ba hao e tla tsamaea.

Hang ha u se u e-na le kutloisiso e ntle ea metrics e fapaneng ea CPC, u ka sebelisa sebali sa CPC ho fumana hore na u lokela ho sebelisa bokae. Litšenyehelo ka ho tobetsa metric ke karolo ea bohlokoahali ea lets'olo la hau la PPC, kaha ke eona e etsang qeto ea hore na u hloka ho sebelisa bokae ho etsa phaello ho letsete la hau. E tla etsa qeto ea hore na u lokela ho sebelisa litefiso tse ntlafalitsoeng kapa tsa letsoho ho fihlela tekanyetso eo u e batlang. E tla u thusa ho tseba hore na u sebelise lipapatso tsa mofuta ofe le hore na u tobane le mantsoe afe a bohlokoa.

Theko e ntle ka ho tobetsa sesebelisoa se tla u fa le bokhoni ba ho beha leihlo bahlolisani’ CPC, hammoho le sebaka sa ho batla sa sebaka sa hau sa marang-rang. Metrics ena e tla u thusa ho etsa liqeto tse bohlale mabapi le mantsoe a bohlokoa le masolo a lipapatso tseo u lokelang ho li lebisa. Qetellong, ho bohlokoa ho tsetela ka litšenyehelo tse sebetsang hantle ka ho tobetsa software ka 'ngoe. Nahana ka litšenyehelo tsa software le nako ea ho ngolisa pele u ingolisa. Ho na le mananeo a mangata a teng ho u thusa ho tsamaisa lets'olo la hau la Google AdWords ka nepo.

Mohlala oa tefiso

Ho reka ka Manual CPC ho u lumella ho beha tefiso e ngata bakeng sa sehlopha ka seng sa lipapatso kapa lentsoe la sehlooho. Mofuta ona oa boiketsetso ba kopo o u fa taolo e ngata, empa e ka boela ea khanna CPCs leholimong holimo. Ho reka ka letsoho ho loketse haholo matšolo a pele, ha o hloka ho bokella lintlha tse ling mabapi le matšolo a hau. Ho reka ka Manual CPC ho u fa monyetla oa ho beha tefiso e ngata bakeng sa sehlopha ka seng sa lipapatso, ha u ntse u eketsa ho tobetsa ka har'a tekanyetso e boletsoeng.

Google e fana ka mekhoa e mengata ea ho etsa kopo bakeng sa lipapatso. Babapatsi ba bangata ba shebana le maikutlo a bona, penya, le liphetoho, kapa ponong ea lipapatso tsa video. Empa ha ho tluoa tabeng ea ho beha lipapatso, u lokela ho tseba hore Google fantisi sebaka sa lipapatso. Theko ea hau ke eona e rerang hore na ho hlaha lipapatso tse kae sebakeng se itseng, kahoo o lokela ho utloisisa lintlha tsa fantisi pele o reka. Ka tlaase mona ho thathamisitsoe maqheka a seng makae a ho sebelisa hamolemo mohlala oa ho reka.

Ha u etsa qeto ka leano la ho reka, nahana ka sepheo sa phutuho ea hau. Etsa qeto ea hore na sepheo sa hau ke ho khanna sephethephethe sebakeng sa hau sa marang-rang kapa ho aha thahasello. Ho itšetlehile ka lipakane tsa hau, o kanna oa batla ho sebelisa cost-per-click (CPC) kopola. Leha ho le joalo, haeba sepheo sa hau ke ho holisa ba etellang pele le ho eketsa thekiso, o kanna oa batla ho sutumelletsa maikutlo le liphetoho tse nyane. Haeba u ncha ho Adwords, nahana ka lipakane tsa hao ka hloko.

Ha o reka mantsoe a bohlokoa a khethehileng, ho bohlokoa ho li leka ts'ebetsong ea tlhahlobo e arohaneng. Teko ea ho arohana e u lumella ho lekanya palo ea chelete eo lentsoe le leng le le leng la sehlooho le tlisang. Mohlala, haeba tefiso e phahameng ea k'hamphani ea A bakeng sa mantsoe a sehlooho ke $2, ba tla bontša lipapatso tsa bona ho batho ba nang le likhomphutha feela. Haeba khampani B e na le a $5 bid, ba ka ba le maikutlo a fapaneng bakeng sa seo a “lebisitsoe” bamameli ba batla.

Litšenyehelo ka phetoho

Litefiso tsa theko e 'ngoe le e' ngoe ke ntlha ea bohlokoa eo u lokelang ho e ela hloko ha u etsa qeto ea hore na u ka sebelisa bokae ho AdWords.. Nomoro hangata e phahame haholo ho feta tefiso ea ho penya. Mohlala, u ka 'na ua lefa $1 bakeng sa ho tobetsa ka 'ngoe, empa sebakeng sa inshorense, u ka 'na ua qeta ho fihlela $50. Ho tseba hore na u sebelise bokae ho tla u thusa hore u tsepamise maikutlo ho leano le molemohali la lipapatso. Mona ke litsela tse ling tsa ho tseba hore na litšenyehelo li fetoha joang:

Ea pele, o lokela ho tseba ho hlalosa “tshokoloho.” Metric ena e fapana ho latela indasteri. Liketso tsa phetoho li ka tloha ho thekiso ea thekiso, boingodiso, kapa ho etela leqephe la bohlokoa. Babapatsi ba bangata ba sebelisa metric ea theko-per-acquisition ho lekola tšebetso ea bona. Maemong a mang, metric ena e tsejoa e le “sekhahla sa ho tobetsa.”

Ha theko ea hau e phahame, theko ea hau ka phetoho e ka ba holimo. Ho eketsa kopo ea hau ho tla eketsa menyetla ea hau ea ho fumana liphetoho tse ngata, empa ho bohlokoa ho ela hloko chelete e ngata eo u ka e sebelisang pele phetoho e fetoha e se nang phaello. Mohlala oa metric ea cost-per-conversion ke sekhahla sa to click-through (CTR) lets'olo la Google AdWords.

Tsela e 'ngoe ea ho lekanya litšenyehelo ka phetoho ke ho lekanya litšenyehelo tsa ho fumana moreki. Phetoho e ka etsahala ha mosebelisi a reka, e ngolisa akhaonto, khoasolla app, kapa o kopa ho founelwa. Tekanyo ena e sebelisoa haholo ho lekanya katleho ea papatso e lefelloang. Leha ho le joalo, imeile tsa mebaraka, joalo ka SEO, e boetse e na le litšenyehelo tse holimo. Boemong bona, CPC ke tekanyo e betere.

Ha o ntse o ka beha sepheo sa CPA ho Adwords, Google e sebelisa mekhoa e tsoetseng pele ea ho ithuta ka mochini le li-algorithms tsa ho reka ka boiketsetso ho fumana hore na theko ea CPC e molemo ka ho fetisisa bakeng sa hau. Ho itšetlehile ka bamameli ba hau le sehlahisoa sa hau, o ka lefa ho feta sepheo sa hau bakeng sa liphetoho tse ling, ha tse ling li ka u bitsa chelete e ka tlaase ho eo u e lebeletseng. Qetellong, matla ana a leka-lekana 'me ha ho hlokahale hore u lokise litefiso tsa hau tsa CPC.

Papatso hape

Katleho ea ho bapatsa hape ka AdWords e eketsehile nakong e fetileng 5 lilemo. Lentsoe la ho retargeting’ ke oxymoron bakeng sa barekisi, empa e se e le puo ya kajeno, le ka lebaka le letle. Ke nako ea khetho linaheng tse kang Fora, China, le Russia. Ho na le lingoliloeng tse ngata mabapi le ho bapatsa hape, empa sehlooho sena se tla tšohla melemo ea eona le hore na ke hobane’ng ha e sebetsa.

Mohopolo oa mantlha oa ho bapatsa hape ka AdWords ke ho shebisa baeti ba tlohileng sebaka sa hau sa Marang-rang ntle le ho reka letho. Lipapatso tse amanang le baeti ba hau’ litlhoko li lebisitsoe ho batho bao ha ba ntse ba bala marang-rang. Ho etsa sena, o ka eketsa khoutu ea papatso ea AdWords leqepheng le leng le le leng la sebaka sa hau sa marang-rang, kapa ho tse ling tsa tsona. Likarolo tse tsoetseng pele tsa ho bapatsa li ka hahuoa ho sebelisoa Google Analytics. Hang ha baeti ba fihlela litekanyetso tse itseng, li kenyelelitsoe lethathamong la hau la ho bapatsa. Joale u ka sebelisa lethathamo lena ho li kenya ho Display Network.

Bohlale ba bahlodisani

E le hore u hlōle ntoa khahlanong le bahlolisani ba hau 'marakeng oa marang-rang, o hloka ho utloisisa mefokolo ea ba qothisanang lehlokoa le bona. Haeba sehlahisoa kapa tšebeletso ea hau e se boemong bo phahameng bakeng sa mantsoe leha e le afe a bohlokoa, mohlodisani oa hao e ka 'na eaba o sebelisa monyetla o sa lokang. Ho sebelisa lisebelisoa tsa bohlale ba tlholisano, u ka fumana mokhoa oa ho nka monyetla ka sena ka ho li otla ka kanale eo e seng ea bohlokoa haholo. Bohlale bona ba tlholisano bo tla u thusa ho abela likhakanyo tsa lichelete ho liteishene tse fapaneng le ho etelletsa pele mantsoe a bohlokoa..

Ka ho sebelisa lisebelisoa tsa bohlale tsa tlholisano, o ka fumana senepe sa baphadisani ba hao’ leano la ho bapatsa tsa dijithale. Lisebelisoa tsena li ka fapana ho tloha mahala, lisebelisoa tsa mantlha tsa mananeo a tlhahlobo ea boemo ba khoebo. Lisebelisoa tsena li u thusa ho lula u le ka holim'a qubu le ho laola bahlolisani ba hau lefatšeng la Marang-rang. Haele hantle, ho latela lipalo-palo, khoebo e tloaelehileng e na le ho fihlela ho 29 bahlodisani, ho etsa hore ho be bohlokoa ho beha leihlo hore na bahlolisani ba hau ba ntse ba etsa eng e le hore u fumane monyetla.

Mohato o latelang oa ts'ebetso ea leano la PPC ke ho sekaseka tlholisano ea hau. Bahlodisani’ kopi ea lipapatso e ka u joetsa ho hongata ka se ba sebeletsang le se sa sebetseng. Ka bohlale ba tlholisano ba PPC, o ka tseba baphadisani ba hao’ mantsoe a bohlokoa le ho ithuta kopi ea bona ea lipapatso ho etsa lipapatso tse sebetsang haholoanyane. Ntle le lisebelisoa tsa tlholisano tsa PPC, Lisebelisoa tsa tlhahlobo ea tlholisano ea li-ad-word li ka u thusa ho fumana monyetla ho bahlolisani ba hau.

Leha SpyFu le iSpionage li fana ka lisebelisoa tse ntle tsa tlholisano ea bohlale, sehokelo sa bona ha se bonolo haholo. SpyFu ke mohlala o motle oa sena, ho fana ka lintlha tse qaqileng ka manane a mantsoe a bohlokoa a tlholisano le kopi ea lipapatso. E boetse e kenyelletsa lintlha tse mabapi le maqephe a ho lulisa a bahlolisani. E na le mofuta oa mahala o u lumellang hore u bone kopi ea papatso ea tlholisano le maqephe a lulisa. E fana ka litlaleho tsa mohlodisani mahala, hammoho le litemoso tse tharo tsa tlholisano e ntle ka letsatsi.

There are several ways to structure your AdWords account. Below I’ll cover Broad match, Mantswe a sehlooho a fosahetseng, Lihlopha tsa papatso tsa mantsoe a le mong, and SKAGs. Which one works best for your business? Read on to discover which method works best for you. Here are a few tips to get you started. Joale, you can optimize your campaigns. Here’s how to optimize your account and get the most from Adwords.

Papali e pharaletseng

If you want to see higher conversion rates and reduce the cost per click, use the modified broad match in Adwords. The reason is that your ads will be more relevant to your users, and you’ll have more control over your ad budget. Broad match in Adwords can quickly eat up your advertising budget. Ka lehlohonolo, there are some simple ways to test out both types of matches. Read on to learn how to maximize your ad budget.

If your ad is showing for a search term that does not contain your keyword, use the Broad Match modifier. This will show your ad for related searches that may include synonyms and other variations of the keyword. Broad Match Modifier is one of the match types with a symbol. To add this modifier, click on the Keyword tab and click the + sign next to each keyword. Broad match modifiers are the most effective for driving quality leads.

Google’s experimentation with broad match in Adwords may hurt some advertisers, but it will not hurt your Quality Score. While many advertisers think that a high CTR is bad for their Quality Score, this isn’t the case. Haele hantle, negative keyword development will improve your Quality Score. Broad match CTR matters more to the keyword level Quality Score in AdWords than exact match CTR. Leha ho le joalo, a good keyword CTR will help your ad to get the highest possible clicks.

A broad match in Adwords is ideal for advertisers who don’t have a comprehensive keyword list. It can eliminate unwanted search results and cut down on click costs, allowing you to concentrate on keywords that work for your audience. When you combine negative keywords with broad match, you can further optimize your ROI. This option was introduced a few years ago but has received little attention until now. If you use the negative keywords properly, they will improve your targeting and ROI.

Mantswe a sehlooho a fosahetseng

You can block the use of generic terms and phrases from your ad campaigns by using negative keywords. You must add negative keywords to your campaign, or at least to certain ad groups, to keep your ads from appearing for these terms. This can help save a great deal of money. Here’s how you do this:

Search Google to find negative keywords. Type in the keyword that you want to target and see what you get. Add any unwanted ads to your list of AdWords negative keywords. You can also check your Google Search Console and analytics to find out which keywords are generating the most traffic for you. Make sure to add these terms to your list. It will give you an idea of which ones are worth excluding from your ad campaigns.

A core negative keyword refers to the word in the keyword phrase that is the most important to your campaign. If you’re advertising a plumber, you don’t want to target those looking for jobs. Those searching for a plumber, ka mohlala, would enter “plumber”, which would be a core negative keyword. Broad match negative keywords, ka hlakoreng le leng, prevent your ads from appearing when a person types all the words of the keyword phrase.

Use negative broad match or phrase match to block ads. The negative broad match will block advertisements for searches with both negative keywords. This type of negative broad match will not show ads if your query includes all of the negative keyword terms, but some of them will appear in the search. A negative exact match is best used for brands or offers that are similar, and you don’t want people to use the wrong one. Boemong bona, a negative broad match will do.

Lihlopha tsa papatso tsa mantsoe a le mong

If you’re trying to drive higher quality scores for your ads, you should use single keyword ad groups. These ads are highly specific to a single keyword, and the ad copy will be 100% relevant to that keyword. When creating single keyword ad groups, look at the click through rate, maikutlo, and competition of the individual keywords. You can use a keyword planner to select the right ones.

Single keyword ad groups are a great way to test different ad copy variations and optimize your campaigns. Leha ho le joalo, you may find that single keyword ad groups take more time to set up and manage than multi-word ad groups. That’s because they require separate ad sets for each keyword. With a multi-word campaign, you’ll have hundreds of keywords, and it’s more complicated to manage and analyze them all.

In addition to increasing your conversion rates, single-keyword ad groups can also improve the relevance of your ads. Since users are expected to use Google to find information, they expect to see relevant results. Ads that contain the same search term as the audience will generate more clicks and conversions. SKAGs are also an excellent choice for advertising multiple products or services. Qetellong, you’ll be happier with your results if you use single-keyword ad groups instead of multiple product ad groups.

While single-keyword ad groups are not perfect for every type of business, they’re a great choice if you’re looking to boost your quality score and increase your click-through rate. These ad groups are hyper-specific and will help you better understand your CTR. By increasing the relevance of your ads, you will be able to lower your CPC. You will also benefit from a better quality score, which will result in lower conversion costs.

SKAGs

SKAGs in Adwords allow you to customize your ads to specific keywords. This increases relevance to Google, as well as your ad’s quality score. Quality score is one of the most important factors to consider when deciding how to optimize your campaign. Traditional ad groups typically have several keywords in each ad group. Changing your ad can increase your CTR for certain keywords, while lowering it for others. Ads with SKAGs have more relevant ads that achieve a higher CTR and lower CPA.

When setting up SKAGs, you should make sure that you use the same label on each keyword. Ka tsela ena, when one keyword triggers another, the ad won’t show. Ka mokhoa o ts'oanang, if one keyword isn’t phrase-match or exact match, the ad won’t show up. This is not a big issue if you already have a good idea of how your keywords perform.

A common mistake that most advertisers make is to use too many SKAGs. Increasing your ad budget by using irrelevant keywords is a surefire way to waste your money. SKAGs help you filter out negative keywords and make it easier to monitor your performance. This is a good idea, if you have hundreds of keywords. It also ensures that your ads are relevant to your visitors’ needs.

SKAGs in Adwords are a great way to segment your campaigns and target relevant zoekwoorden. If you have several single keyword ad groups, each one should have its own landing page. You can also create as many as 20 single keyword ad groups. These will help you to make the most of your AdWords account. One SKAG can contain multiple campaigns.

Landing page

When creating a landing page for your Adwords campaign, there are many things to consider. Visitors who click on an ad or text link typically expect to find content that is similar to what they were looking for. If you don’t have relevant content on your landing page, your visitors will likely click away. Ho e-na le hoo, focus on providing relevant information that can help them make a decision. Make sure your landing page is simple to navigate, contains a clear call to action and offers the user what they need.

The content on your landing page should contain the key queries and be easy to read. Avoid cluttered, distracting text and pop-ups. Invision’s landing page is an excellent example. It is clean and only contains a single point of action, but the “Watch Video” experience is included in a lightbox, which doesn’t hamper conversion. The easier it is to navigate, the higher your conversion rate.

Relevancy is another important factor. Visitors to your landing page will be coming with a specific intent, so you must be sure your page instantly demonstrates relevance. It must help them find the information they need and convince them that they’re on the right page. The higher the relevancy, the higher your quality score will be and your ad will rank higher and cost less. Listed below are some of the most important elements of a landing page for Adwords.

Your landing page should also be relevant to the keyword you’re targeting. Ka mohlala, if you’re using the keyword “buy shoes,” you’ll want to make sure that your landing page matches the searcher’s intent. The content on your landing page will be based on your keywords and will determine your Quality Score. Using best practices will increase your conversion rate. With better Quality Score, you’ll be able to reduce your ad spend and maximize your return on investment.

Mohlomong u utloile ka papatso ea PPC, empa mohlomong ha o so ka o sebelisa sethala sa papatso sa Google, Adwords. Sengoliloeng sena se tla fana ka kakaretso ea papatso ea PPC, ho kenyeletsoa le mohlala oa eona oa Boikarabelo, Patlisiso ea mantsoe a sehlooho, le tekanyetso. Ho qala, latela mehato ena. Ena ke mehato ea pele ea phutuho e atlehileng ea PPC. Haeba u batla ho eketsa ponahalo ea hau le ho eketsa maemo a hau a ho sokoloha, tlanya mona. Ho fumana lintlha tse ling, bala tataiso ea rona ea AdWords.

Lefa ka ho tobetsa (PPC) papatso

Ho sebelisa papatso ea ho patala ho Adwords ke mokhoa o motle oa ho pepeseha kapele. Le hoja foromo ea sebele e rarahane, e batla e le bonolo ho e utloisisa. Chelete eo mobapatsi a e rekileng e tla lekanyetsa litšenyehelo tsa ho penya. Hang ha e amohetsoe, hangata lipapatso li phatlalatsoa hang-hang. Holim'a moo, Lipapatso tsa PPC li ka etsoa ho latela libaka tse ikhethileng. Maemong a mang, Sepheo sa PPC se ka etsoa ho ea boemong ba zip code.

Liakhaonto tsa PPC li arotsoe ka matšolo le lihlopha tsa lipapatso, tse entsoeng ka mantsoe a bohlokoa le lipapatso tse amehang. Lihlopha tsa lipapatso li na le mantsoe a bohlokoa a le mong kapa a mangata, ho ipapisitsoe le litlhoko tsa khoebo. Litsebi tse ling tsa PPC li sebelisa lihlopha tsa lipapatso tsa mantsoe a bohlokoa, e ba dumellang ho ba le taolo e hodimodimo mabapi le dipinari le ho tsepamisa maikutlo. Ho sa tsotellehe hore na u khetha ho hlophisa phutuho ea hau joang, Adwords e fana ka melemo e mengata.

Ho phaella ho batla enjene mebaraka, Papatso ea PPC ho Adwords e fana ka molemo o eketsehileng oa ho bapatsa ka lengolo-tsoibila. Sesebelisoa sa ho bapatsa sa Constant Contact se sebetsa hantle le papatso ea PPC, ho etsa hore mokgoa wa ho theha le ho qala dipapatso ka potlako. E le sengoli se ikemetseng, Raani Starnes e sebetsa ka ho khetheha litabeng tsa meaho, tsa mebaraka, le litaba tsa khoebo. O boetse o thabela ho ngola ka lijo le maeto.

Papatso ea PPC e na le melemo e mengata. Taba e le 'ngoe, Papatso ea PPC e u fa monyetla oa ho lebisa bareki le ho lokisa litefiso tsa hau ho latela lintlha le sebaka sa bamameli ba hau. U ka sebelisa data ena ho fetola litefiso tsa hau ho latela seo bareki ba hao ba se batlang. Holim'a moo, o ka sebelisa lintlha tsa data ho ntlafatsa matšolo a hau le ho fokotsa tšebeliso e mpe ea papatso. U ka khetha ho tsoa lifomateng tse 'maloa tsa lipapatso, joalo ka lipapatso tsa mabenkele tse bonts'ang lihlahisoa tsa hau li le maemong a holimo, le ho hlahisa papatso, e kgothalletsang tshokoloho.

Melemo ea papatso ea PPC e hlakile. U ka sebelisa mantsoe a bohlokoa a fapaneng le matšolo a papatso ho shebisa lihlopha le bamameli ba fapaneng. Papatso ea ho patala ka ho panya e sebetsa ho li-desktop le li-platform tsa mobile, 'me e sebelisa matla a Marang-rang. Hoo e batlang e le motho e mong le e mong o sebelisa Inthanete ho fumana seo a se hlokang, mme o ka nka monyetla ka taba ena. Ha e sebelisoa ka nepo, papatso ea ho patala ho Adwords ke mokhoa o motle oa ho hapa tlhokomelo ea bareki ba ka bang teng.

Mohlala oa tefiso

U ka sebelisa mohlala oa litefiso bakeng sa Adwords ho fumana hore na u lokela ho sebelisa bokae libakeng tse itseng tsa lipapatso. Fantisi e etsahala nako le nako ha ho na le sekheo sebakeng sa lipapatso, 'me e etsa qeto ea hore na ke lipapatso life tse tla hlaha sebakeng seo. U ka khetha ho tsepamisa maikutlo ho tobetsa, maikutlo, liphetoho, maikutlo, le lipuisano, hape o ka sebelisa litefiso tsa ho tobetsa ha motho a tobetsa papatso ea hau feela.

Leano la Maximize Conversions le sebelisa ho ithuta ka mochini ho holisa ho penya le ho sebelisa tekanyetso ea hau ea letsatsi le letsatsi. E nahanela lintlha tse kang nako ea letsatsi, sebaka, le sistimi ea ts'ebetso. E ntan'o beha kopo e eketsang liphetoho bakeng sa tekanyetso ea letsatsi le letsatsi eo u e kenyang. Leano lena le loketse batho ba nang le lichelete tse phahameng ba batlang ho fumana molumo le ts'ebetso e matla ea ho fetola ntle le ho senya chelete. Ntle le ho ntlafatsa ho tobetsa ha hau, leano la Maximize Conversions le lona le u bolokela nako ka ho iketsetsa litefiso tsa hau.

U ka boela ua leka mokhoa oa matsoho oa CPC. E hohela sephethephethe sa boleng mme e netefatsa sekhahla se phahameng sa ho tobetsa. Leha ho le joalo, ho hloka nako e ngata. Matšolo a mangata a ikemiselitse ho sokolla, le CPC ea matsoho e kanna ea se be khetho e nepahetseng bakeng sa bona. Haeba u batla ho eketsa liphetoho tsa hau ho tsoa ho lipeipi tsa hau, o ka khetha ho sebelisa mofuta o ntlafalitsoeng oa CPC. Moetso ona ke khetho e ntle bakeng sa matšolo a ho bapatsa hape le a mabitso.

Joalokaha ho boletsoe ka holimo, Google e fana ka mefuta e fapaneng ea likopo bakeng sa masolo a fapaneng a lipapatso. Kahoo o hloka ho utloisisa lipheo tsa lets'olo la hau pele o khetha mofuta oa ho reka bakeng sa Adwords. Matšolo a fapaneng a tla rua molemo maqheka a fapaneng a ho eketsa liphetoho. U tlameha ho khetha leano le nepahetseng bakeng sa phutuho ea hau. Kahoo, ke maqheka afe a molemo ka ho fetisisa a ho etsa kopo bakeng sa phutuho ka 'ngoe? A re shebeng tse ling tsa maqheka a tloaelehileng ho Adwords 'me re ithute ho tsona.

Ho reka ka bohlale ke khetho e ntle ka ho fetisisa ea ho eketsa litefiso tsa phetoho. Mefuta e bohlale ea ho reka ka bo eona e ikamahanya le maemo ho ipapisitse le monyetla oa ho fetoha. Ho sebelisa litefiso tse reriloeng tsa theko ka 'ngoe ho ka u thusa ho fumana liphetoho tsena tsa theko e tlase. Leha ho le joalo, o tlameha ho hopola hore ho fetoha ha litefiso khafetsa ho ka fokotsa lekeno la lipapatso tsa hau. Ka hona, ho fetola litefiso tsa hau khafetsa ho ka senya tekanyetso ea hau le sekhahla sa phetoho ea hau. Ke ka lebaka lena Mehlala ea Bidding ea Smart e leng Molemo ka ho Fetisisa oa ho Eketsa Lekeno la Hao

Patlisiso ea mantsoe a sehlooho

Bohlokoa ba lipatlisiso tsa mantsoe a sehlooho sethaleng sa moralo oa letšolo la Adwords bo ke ke ba feteletsoa. Patlisiso ea mantsoe a sehlooho e tla u lumella ho beha litebello tsa 'nete bakeng sa matšolo a hau le ho netefatsa hore li lebisitsoe ho tsona ebile lia sebetsa. E tla boela e u thuse ho tseba mantsoe a bohlokoa bakeng sa phutuho ea hau. Ha u rera letšolo la hau, o tlameha ho toba ka hohle kamoo ho ka khonehang 'me u nahane ka lipakane tsa morero oa hau ka kakaretso le bamameli. Ho u thusa ho fumana mantsoe a bohlokoa ka ho fetisisa, u ka sebelisa Google Keyword Planner.

Ts'ebetso ea lipatlisiso tsa mantsoe a bohlokoa ke mokhoa o motle oa ho tseba hore na ke mantsoe afe a sebelisoang letsatsi le letsatsi ho batla sehlahisoa kapa tšebeletso ea hau.. Ha u se u tseba hore na ke mantsoe afe a bohlokoa a ntseng a tsoela pele indastering ea hau, o ka tseba hore na ke lipolelo life le mantsoe a tla hlahisa sephethephethe se seholo. Ts'ebetso ena e tla u thusa ho theha leano le sebetsang la papatso bakeng sa sebaka sa hau sa marang-rang le ho etsa bonnete ba hore se maemong a holimo ho liphetho tsa enjine ea patlo.. Ho eketsa menyetla ea hau ea ho fumana sephethephethe sa manyolo, sebelisa sesebelisoa sa mantsoe a bohlokoa joalo ka Keyword Planner ea Google.

Mokhoa o mong oa ho fumana mantsoe a bohlokoa ke ho sebelisa Google Trends. Sena se tla u bontša palo ea lipatlisiso tsa mantsoe a hau a bohlokoa le hore na liperesente tse kae tsa lipatlisiso li ne li le webosaeteng ea tlholisano ea hau.. Patlisiso ea mantsoe a sehlooho ha ea lokela ho lekanyetsoa feela ho palo ea lipatlisiso le botumo – u lokela hape ho nahana hore na ke batho ba bakae ba batlileng lihlahisoa kapa litšebeletso tsa hau. Ka ho sebelisa metrics ena, o ka eketsa menyetla ea hau ea ho etsa phaello e eketsehileng. Le ha ts'ebetso ea lipatlisiso tsa mantsoe a sehlooho e le ea matsoho haholo, e ka ntlafatsoa ka metrics e fapaneng.

Ha o hlalosa limmaraka tse nang le phaello le ho utloisisa sepheo sa lipatlisiso, lipatlisiso tsa mantsoe a bohlokoa li ka u thusa ho fumana niche e tla hlahisa ROI e ntle. Patlisiso ena e tla u fa temohisiso ea lipalo-palo likelellong tsa basebelisi ba Marang-rang le ho u fa monyetla oa ho ntlafatsa lets'olo la hau la AdWords.. Sesebelisoa sa Google Keyword Planner se ka u thusa ho etsa papatso e atlehileng bakeng sa sehlahisoa kapa tšebeletso ea hau. Sepheo sa mantlha sa lipatlisiso tsa mantsoe a bohlokoa ke ho theha maikutlo a matla bakeng sa batho ba seng ba ntse ba thahasella tlhahiso ea hau ea sehlahisoa / litšebeletso..

Ho etsa moralo oa tšebeliso ea chelete

Haeba u batla ho holisa bokhoni ba letšolo la hau la AdWords, u tlameha ho tseba ho etsa moralo oa tšebeliso ea chelete. Google e u lumella ho beha tekanyetso bakeng sa lets'olo le leng le le leng. U ka ipehela tekanyetso ea letsatsi le letsatsi, empa ho molemo ho hopola hore letšolo le ka sebelisa tekanyetso ea letsatsi le letsatsi habeli ka letsatsi lefe kapa lefe. U ka sebelisa tekanyetso ea letsatsi le letsatsi ho etsa matšolo a lihlopha a nang le litšobotsi tse tšoanang. Hape, hopola hore Google e fetela feela tekanyetso ea hau ea letsatsi le letsatsi ho fihlela 30.4 makhetlo ka khoeli.

Ha o etsa tekanyetso ea Adwords, etsa bonnete ba hore u hopola hore tekanyetso ea hau ea lipapatso e tsoela pele ho fihlela joale. Haeba u sebelisa chelete e ngata ho feta kamoo u ka khonang, mohlomong u tla qetella u lahlehetsoe ke chelete. Holim'a moo, u ka 'na ua qetella u e-na le CPA e tlaase ho feta kamoo u neng u lebeletse kateng. Ho qoba sena, leka ho sebelisa mantsoe a bohlokoa a fosahetseng. Mefuta ena ea mantsoe a bohlokoa e na le sephethephethe se tlase le bohlokoa. Leha ho le joalo, li eketsa lintlha tsa boleng ba lipapatso tsa hau.

Tsela e 'ngoe ea ho beha tekanyetso ea AdWords ke ho etsa tekanyetso e arolelanoang. Ka ho sebelisa tekanyetso e arolelanoang, o ka fa matšolo a mangata monyetla oa ho fumana chelete e lekanang. Leha ho le joalo, mokhoa ona ha o u lumelle ho latela liphetoho tse ngata tsa tekanyetso ka nako e le 'ngoe. Ho e-na le hoo, o ka bolela feela hore o na le $ X ka tekanyetso ea hau mme letšolo la hau le tla alima chelete eo ho tsoa akhaonteng eo. Haeba u sa batle ho arolelana tekanyetso ea hau, u ka sebelisa mekhoa ea lichelete e ntseng e tsoela pele, tse u lumellang hore u fetole kakaretso ea tšebeliso ea khoeli le khoeli ka makhetlo a le mong ho isa ho hararo ka khoeli.

Mokhoa o tloaelehileng oa ho etsa tekanyetso ea Adwords ke Cost-Per-Click (CPC). Papatso ea CPC e u fa ROI e ntle ka ho fetisisa hobane u lefa feela ha motho a tobetsa papatso ea hau. E theko e tlase haholo ho feta papatso ea setso, empa u tlameha ho lefa ho fihlela u bona liphetho. Sena se bolela hore u tla itšepa haholoanyane boitekong ba hau le liphellong. U lokela ho bona hore lipapatso tsa hau li u tlisetsa thekiso eo u e batlang.