Tag: SEO

If you are thinking of advertising on Google’s advertising platform, then you need to know how to set up a campaign, choose keywords, and create ads. The following article provides some useful tips and information that will help you get started. You can also learn more about Google’s AdWords reporting and optimization features. Here are some of the most important tips to keep in mind when running a campaign on Google. Keep reading! Kadib akhrinta maqaalkan, you should be able to create effective AdWords ads.

Advertising on Google’s advertising platform

Currently, the most popular website in the world, Google, has billions of users. Google monetizes this user base in two major ways: by building profiles of their users and sharing this data with advertisers. Google then requests advertisers to bid on individual ads placed by third-party companies. This process, called real-time bidding, is the most effective way to reach a broad audience of potential customers. Hundreds of companies provide Google with the necessary data and information for ad placement.

Dejinta olole

There are many different options available for setting up a campaign in Google Adwords. Once you’ve selected your keywords, you can set a budget and target a geographical area. You can then choose which type of results you want to be displayed in the campaign, such as clicks or conversions. You can also specify the number of days per month. This will allow your ads to appear only on the web pages of people in that region.

You can choose to target your ad to a specific address or to a larger region, such as a zip code. You can also choose to target people based on age, jinsiga, and income level. Depending on the type of ad you want to display, you can target people based on their preferences. If you don’t know what your target audience is, you can select broad categories like “all US residents,” ama “nearly every United States resident” for the ads.

When setting up a campaign, you must choose a goal. This can mean different things for different businesses. A well-defined goal will make the difference between lead generation and failure. You can also set SMART objectives to help you develop systems and methods for accomplishing your Google Adwords objectives. A good example of a conversion goal is the number of clicks your ad receives. This figure will tell you how much you need to spend for your campaign.

If you’re new to AdWords, it’s best to spread your overall budget evenly across all of your campaigns. Choose a budget based on your business goals, and lower the budget for those that are less important. Don’t forget that you can always change the budget for any campaign. It’s never too early to adjust the budget for the best results. When setting up your campaign in Google Adwords, remember to consider your objectives and keep track of your results.

Choosing keywords

Before you choose your keywords, you need to consider what your goals are for your ad campaign. If your goal is to boost awareness of your business, you may not need high-intent keywords. If you’re trying to increase sales, you may want to focus on keywords that are more targeted to your audience and have a lower search volume. While search volume is an important factor to consider, you should also take other factors into account, such as cost, relevancy and competition, when making a decision.

Relevancy is a qualitative measure that can be used to organize a long list of keywords and display them in order of relevancy. Using a keyword’s reach indicates how many people will search for the term. Popularity is closely related to the search volume of the keyword. Using a popular keyword can help you reach ten times more people than a less popular one. A keyword that has a higher search volume can attract more users and increase your conversions.

While you can use Google’s keyword planner to find keywords, it does not provide a column where you can grade the potential for advertising. To assess the quality of your keyword opportunities, you should make a list of criteria that are important to your business. Here are 3 basic criteria to consider when choosing keywords in Adwords:

When choosing keywords for your ad campaign, make sure you know the target audience of your business. Tusaale ahaan, a large shoe store may choose a general keyword, which will appear in a range of searches, such as shoes. Kiiskan, the keyword may be relevant to a small number of people, but it may not be the best choice. Waxaa intaa dheer, you can try ad groups based on the products or services you sell. In this way, you can ensure that your ads will appear in the search results of the relevant people.

Abuuritaanka xayaysiisyada

The first step in ensuring your ad is as effective as possible is to make sure you are attracting the right kind of prospects. While unqualified people are unlikely to click on your ad, qualified prospects are. If you have a good ad, you will find that your cost per click is lower. The next step is to create several variations of your ad and monitor the performance of each one.

First of all, you should know what keywords you want to target. There are many free keyword tools available online that will help you find the right keywords for your ad campaign. A good place to start is by using a tool called Keyword Planner. It will help you find a keyword that will make your ad stand out from the rest. Once you have chosen the keyword, use the keywords planner tool to find out how much competition the term has.

Tracking conversions

If you’re wondering how to track conversions from your Google Adwords campaigns, this guide will help you get started. Conversion tracking is easy to implement, but requires you to manually insert “onclick” HTML tags into your Google code. You can use this guide to determine the best way to use conversion tracking on your Adwords campaigns. There are many ways to track conversions from your Adwords campaigns.

Marka hore, you’ll need to figure out what attribution model you want to use for your AdWords campaign. While Google Analytics automatically tracks conversions from a user’s first click, AdWords will credit the last AdWords click. This means that if someone clicks on your ad, but then leaves your site, your Google Analytics account will give them credit for that first click.

The code that gets triggered on your webstore’s thank-you page will send data to Google Ads. If you don’t use this code, you’ll need to modify your e-commerce platform’s tracking code to get the data you need. Because every e-commerce platform uses a different tracking method, this process can be challenging, especially if you’re new to web programming or HTML.

Once you know what conversions look like, you can track how much each click is worth. This is especially important for tracking the value of the conversions, as the revenue generated from the clicks reflects actual revenue. It’s also helpful to know how to interpret the conversion rate so you can maximize your profits from your Adwords campaigns. There’s no substitute for accurate tracking. You’ll be amazed at the results.

Si aad uga faa'iidaysato ololahaaga AdWords, you must focus on bringing in the most paying customers, opt-ins, and buyers. Tusaale ahaan, campaign A could deliver 10 leads and campaign B could deliver five leads and one customer, but the average order value would be higher on Campaign A. Sidaa awgeed, it is essential to set your Maximum bid and target a high CPC to get the best ROI. Listed below are some tips for optimizing your AdWords campaign to ensure that it will produce the best results for your business.

Qiimaha halkii gujiba

CPC (qiimaha halkii gujiba) in Google Adwords varies from one to two dollars, but it can be as high as $50. While clicks can be extremely expensive, this cost does not have to be so high that it is out of reach for most small business owners. To help you keep costs to a minimum, consider these tips. Use long tail keywords with low search volume and clear search intent. More generic keywords will attract more bids.

The cost of each click is usually determined by several factors, including the position of the ad and the number of competitors. If the industry is highly competitive, the CPC will be higher. Xaaladaha qaarkood, you can lower the cost of CPC by booking large amounts of ads. Ugu dambayn, remember that CPC is determined by several factors, such as the amount of competition in the industry, relevance of website, and volume of advertisements.

In addition to lowering your CPC, you can also optimize the ad experience by using extensions and improving landing page conversions. Marta Turek has outlined a few tips to help you lower your cost per click. You can save a ton of money while still getting exposure and brand mileage. There is no magic way to lower CPC in AdWords, but you can take these tips to improve your campaign and reduce the cost per click.

While cost per mille is an effective method of creating brand and product awareness, CPC is considered more effective for generating revenue. The difference between CPC and cost per click can be seen in the types of businesses and types of products offered. While electronics companies can spend hundreds of dollars per customer, the insurance industry can spend only a few dollars per click. The latter is a great way to find an audience without spending hundreds of dollars on each click.

Dalabka ugu badan

You can change your maximum bid in Google Adwords to optimize your ads. There are several ways to do this, and there are some strategies you can use that will make it easier to spend your money wisely. These include the Maximum bid strategy, Target ROAS, and the Maximize Conversions strategy. The Maximize Conversions strategy is very simple and lets Google use your daily budget to the fullest.

The amount that you bid will vary according to your goals and budget. Si kale haddii loo dhigo, you can set the maximum CPC based on your budget and desired number of conversions. This is best suited for campaigns that focus on brand awareness, which can be accomplished through campaigns in the Search Network, Google Display Network, and Standard Shopping. Manual bidding allows you to customize your bids, allowing you to spend more on specific keywords or placements.

In the same vein, you can also use the Maximum CPC strategy to optimize your campaign for remarketing. This strategy uses historical data and contextual signals to automatically adjust your Max CPC based on your website traffic. While this strategy is prone to error, it is effective in increasing brand visibility and generating new product awareness. Haddii kale, you can use other conversion-based strategies that will drive relevant traffic. But these strategies aren’t for everyone.

In addition to setting your maximum CPC, you can also use a bidding strategy called Maximize Clicks. It is a simple way to increase your ROI by increasing the amount of traffic you receive. And because Google Adwords automatically increases and lowers your bid based on the number of conversions, it will ensure your ad gets the most exposure. When using Target Cost per action bidding, it is best to choose a target CPA of less than 80%.

Cilmi-baarista ereyga muhiimka ah

Search engine marketing is all about using the right keywords to get the best search results. Without keyword research, your advertising campaign will be a failure and your competitors will overtake you. To ensure the success of your advertising campaign, you need to use the latest tools and strategies, oo ay ku jiraan cilmi-baarista ereyga muhiimka ah. The most effective keywords are those that your audience actually uses. A free keyword research tool like SEMrush can help you determine how popular a keyword is and approximate how many search results will be listed in the SERP.

Si loo sameeyo cilmi-baaris ereyga muhiimka ah, you will need to gather relevant keywords. You can do this with free tools like Google’s Keyword Planner, but it’s a good idea to use paid tools if you want more detailed data. Keyword tools like Ubersuggest let you export keywords as a PDF and read them offline. Enter the keywords that interest you and click “suggest” to get suggestions and data regarding recent headlines, competition and difficulty of ranking for that keyword.

Markaad haysato liiska ereygaaga muhiimka ah, you should prioritize them and choose three or five of the most popular searches. You can also narrow down your list by creating a content calendar and an editorial strategy. Keyword research can help you understand recurring themes within your niche. Once you know these, you can create new posts and blog posts related to these topics. The best way to maximize the profits from your Adwords campaign is to focus on a few keywords and select the most relevant ones for your target audience.

In addition to finding the most popular keywords, you should also use tools to identify your target audience. These tools can help you target your audience based on their needs and interests. Tusaale ahaan, if your business sells clothing, you might want to target women who are looking for new shoes, or men who are interested in buying accessories. These users are likely to spend more money on clothes and shoes. Using keyword tools, you can find out what these people are looking for and craft relevant content.

Ku dallacida ereyada muhiimka ah ee calaamadeysan

In addition to using keyword research tools, advertisers can bid on trademarked terms. Adigoo sidaas samaynaya, they increase their chances of receiving high placements for their ads in search results. Intaa waxaa dheer, bidding on trademarked terms allows competitors to buy relevant placements and avoid high cost-per-clicks. Though competitors will often be unaware of trademark bidding, they may still be willing to add negative keywords.

The practice of bidding on trademarked keywords is a controversial one. Some companies have decided to buy trademarked keywords instead of taking legal action. Gudaha 2012, Rosetta Stone Ltd. filed a trademark infringement suit against Google, Inc. Google had changed its program to allow bids on trademarked words in 2004. Since then, more than 20 companies have filed legal cases against Google, Inc.

While trademark law has been settled through lawsuits, it is not as clear what can be done in the future. A court-approved injunction could force competitors to pay more for trademarked keywords. Si kastaba ha ahaatee, this approach can negatively impact a campaign. It will also require bids that are disproportionate to the value of the trademark. By following these guidelines, advertisers can avoid getting sued for trademark infringement.

It is also important to note that the use of competitor brand names in advertising may also be classified as trademark infringement. Bidding on trademarked keywords in Adwords is risky since you may end up claiming a competitor’s branded keywords. In such a scenario, the competitor can report the activity to Google. If a competitor reports your ad, he or she may block you from using that brand name.

Campaign optimization

Keyword selection is essential for campaign optimization. Using a keyword planner is free and can help you determine your budget and how much to bid. Remember that longer keyword phrases will not match the search terms, so keep that in mind when creating your ad. Creating a persona is essential in understanding your target market and determining the best keywords for your campaign. It also helps to know who will be viewing your ad.

You can also try to use a target impression share to determine the cost per click. The higher the percentage of your audience, the higher your bids will be. This will increase the visibility of your ad and potentially lead to more conversions. Si kastaba ha ahaatee, it is possible that your ad will receive less than desired clicks, but you’ll be generating more revenue. If you’re using Google Ads to promote your website, consider using a target impression share.

To make campaign optimization easier, use the Task Management feature. You can assign different optimization tasks to team members. You can also keep tips handy like how to use ad extensions. Boost your ad by using at least 4 ad extensions. These include website links, callouts, and structured snippets. You can also create a review or promotion extension. The more extensions you use, the more successful your campaign will be.

Campaign optimization for Google Adwords can be challenging, but it’s worth it if you can improve the CTR and reduce the CPC. By following these 7 steps, you’ll be on your way to getting a higher CPC and better CTR for your ads. You’ll soon see a significant improvement in the performance of your campaigns. Don’t forget that a successful campaign optimization requires regular analysis. If you don’t track your results, you’ll be left chasing the same old mediocre results.

Waxaa jira talaabooyin aasaasi ah oo ay tahay inaad raacdo markaad isticmaaleyso Adwords. Kuwaas waxaa ka mid ah qaabka tartanka tartanka, Dabagalka beddelka, iyo ereyada muhiimka ah ee taban. Waa kuwan tusaalayaal ku saabsan sida loogu isticmaalo AdWords faa'iidadaada. Marka aad kuwan ka faa'iidaysato, waa waqtigii aad samayn lahayd xayeysiiskaaga ugu horreeya. Qodobada soo socda, Waxaan dul mari doonaa qaar ka mid ah mawduucyada ugu muhiimsan ee aad u baahan tahay inaad ogaato. Waxa kale oo laga yaabaa inaad rabto inaad hubiso isku xirka hoose si aad wax badan uga barato.

Qiimaha halkii gujiba

Haddi aad Facebook ku maamusho ololahaaga PPC, Google, ama goobo kale oo xayeysiis ah oo lacag ah, fahamka inta ay le'eg tahay qiimaha xayaysiisyadaadu waxay muhiim u tahay kharashaadka suuqgeyneed ee hufan. Qiimaha halkii gujiba, ama CPC gaaban, waxaa loola jeedaa qaddarka xayaysiiye ku bixin doono gujin kasta oo xayeysiis ah. Qiimaha riix kasta waa hab aad u fiican oo lagu qiyaaso waxtarka ololahaaga, maadaama ay kuu ogolaanayso inaad si sax ah u ogaato inta ay kugu kacayso xayaysiisyadaadu marka ay shaqsiyaadku gujiyaan.

Arrimo kala duwan ayaa saameeya qiimahaaga riix kasta, oo ay ku jiraan dhibcaha tayada, quseeya erayga muhiimka ah, iyo ku habboonaanta bogga degitaanka. Marka saddexda qayboodba si fiican la isu waafajiyo, CTR (qiimaha gujinta) waxay u badan tahay inuu sarreeyo. Sare CTR macnaheedu waa xayeysiiskaaga waa mid khuseeya oo soo jiidanaya booqdayaasha. Kordhinta CTR waxay ka dhigan tahay xayaysiisyadaadu inay aad ugu habboon yihiin baadhaha, waxayna hoos u dhigi doontaa qiimahaaga guud halkii gujiba. Si kastaba ha ahaatee, CTR sare had iyo jeer ma aha calaamadda ugu fiican.

Qiimaha halkii gujiba way kala duwan tahay iyadoo ku saleysan nooca warshadaha, alaabta, iyo dadka la beegsanayo. Guud ahaan hadalka, CPC ee Adwords ayaa u dhexeeya $1 iyo $2 shabakada raadinta, iyo hoos $1 Shabakadda bandhigga. Ereyada muhiimka ah ee qaaliga ah waxay ku kici doonaan wax ka badan $50 halkii gujiba, waxayna caadi ahaan ku jiraan warshado tartankoodu sarreeyo oo leh qiime sare oo nolosha macaamiisha ah. Si kastaba ha ahaatee, tafaariiqleyaasha waaweyn ayaa kharash gareyn kara $50 milyan ama in ka badan sanadkiiba Adwords.

Iyadoo CPC, waxaad ku dhejin kartaa xayeysiisyadaada mareegaha, oo la soco booqdayaasha’ safarka oo dhan on your site. AdWords waa laf dhabarta tafaariiqda e-ganacsiga, ka hor dhigista alaabtaada macaamiisha kuwaas oo si firfircoon u raadinaya badeecad ama adeeg la mid ah kuwaaga. Adigoo ku dallacaya dhagsiimada kaliya, CPC waxay kaa caawin kartaa inaad kasbato $2 mid kasta $1 kharash gareeyay. Waxaad isticmaali kartaa qalabkan si aad u kobciso ganacsigaaga adigoo isla mar ahaantaana kordhinaya faa'iidada.

Qaabka tartanka tartanka

Qaabka tartanka Google Adwords ayaa loo isticmaalaa in lagu go'aamiyo qiimaha ugu sarreeya ee gujis kasta. Qaabkani wuu kala duwan yahay iyadoo ku xidhan hadafyada ololaha xayaysiinta. Xayeysiiska qiimaha jaban waxa laga yaabaa inaanay dhalin xiiso badan, sidaa darteed xayaysiisyadu waxa laga yaabaa in ay tixgaliyaan in ay si adag u dalbadaan ereyada muhiimka ah ee tayada sare leh. Si kastaba ha ahaatee, Dalab gardaro ah waxa ay keeni kartaa qiime sare markiba, marka waxaa fiican in laga fogaado haddii ay suurtagal tahay.

Xeeladda ugu fudud ee la raaco waa in la kordhiyo beddelka. Xeeladdan, Xayeysiyeyaashu waxay dejiyaan miisaaniyad maalmeedka ugu badnaan waxayna u oggolaadaan Google inay sameyso dalabka. Adigoo kordhinaya beddelka, waxay ku heli karaan gaadiid badan lacagtooda. Kahor intaadan wax go'aan ah gaarin, si kastaba ha ahaatee, waxaa muhiim ah in la raad raaco ROI oo la go'aamiyo in kordhinta isbeddelada ay soo saartay iibka faa'iidada leh. Marka tan la dhiso, Xayeysiyeyaashu waxay u hagaajin karaan dalabkooda si waafaqsan. Iyadoo ay jiraan xeelado badan oo suurtagal ah, Habkani waxa uu waxtar u leeyahay ganacsiyada yaryar iyo kuwa dhexdhexaadka ah.

Qandaraaska CPC ee gacanta waxaa lagu dari karaa wax ka beddelayaasha tartanka, kuwaas oo ku xisaabtama calaamadaha kala duwan. Habkani wuxuu si gaar ah faa'iido u leeyahay ganacsiyada yaryar ee leh heerarka beddelka ee hooseeya, maadaama badi beddelkooda ay yihiin hoggaan, tayada hogaankaasina aad bay u kala duwan tahay. Dhammaan hoggaanku uma beddelaan macaamiisha lacag-bixinta ah, laakiin haddii aad ku qeexdo hogaanka sida ficil beddelidda, Google waxay ula dhaqmi doontaa si la mid ah, iyadoon loo eegin tayada.

Qaabka qandaraaska CPC ee buug-gacmeedka ayaa ah istiraatiijiyadda ugu talagalka ah ee bilowgayaasha, laakiin waxay noqon kartaa waqti-qaadasho oo ay adagtahay in la barto. Waxaad u baahan doontaa inaad dejiso dalabyo kooxo iyo meelayn kala duwan. ECPC waxay gacan ka geysan kartaa xakamaynta miisaaniyada waxayna hagaajin kartaa dalabaadka iyadoo loo eegayo suurtogalnimada beddelka. Waxa kale oo jira ikhtiyaaro toos ah oo loogu talagalay qandaraaska CPC ee gacanta, kaas oo ah habka ugu caansan. Waxaa jira saddex nooc oo aasaasiga ah ee moodooyinka dalabka: Qandaraaska CPC ee gacanta, ECPC, iyo ECPC.

Dabagalka beddelka

La'aanteed beddelka Adwords, waxaad lacag ku shubaysaa musqusha. Ku socodsiinta xayaysiisyadaada inta aad sugayso cid saddexaad si ay u hirgeliyaan koodka raadraaca waa uun lacag lumis. Keliya ka dib markaad hesho koodka raadraaca beddelka waxaad bilaabi kartaa inaad aragto xogta dhabta ah ee xayeysiisyadaada. Haddaba waa maxay tillaabooyinka lagu hirgelinayo raadraaca beddelka? Akhri si aad wax badan uga barato. Xusuusnow: haddii aanay shaqaynayn, shaqadaada si sax ah uma qabsanaysid.

Marka hore, waa inaad qeexdaa beddelaad. Beddelku waa inuu noqdaa ficilo muujinaya in qofku xiisaynayay mareegahaaga oo uu wax iibsaday. Ficiladani waxay u dhaxayn karaan foom xidhiidhinta soo-dejinta ebook-ga bilaashka ah. Haddii kale, haddii aad leedahay goobta ecommerce, waxaa laga yaabaa inaad rabto inaad u qeexdo wax iibsi ahaan beddelaad ahaan. Markaad qeexday beddelaad, waxaad u baahan doontaa inaad dejiso koodka raadraaca.

Xiga, waxaad u baahan tahay inaad ka hirgeliso Google Tag Manager boggaaga. Tani waxay kaaga baahan doontaa inaad ku darto qayb ka mid ah koodka JavaScript ee boggaaga HTML code. Markaad taas samaysay, waxaad samayn kartaa Tag cusub. Gudaha Tag Manager, waxaad arki doontaa liiska dhammaan noocyada kala duwan ee tags ee laga heli karo goobtaada. Guji summada Google AdWords oo buuxi macluumaadka lagama maarmaanka ah.

Markaad taas samaysay, waxaad ku rakibi kartaa koodhka raadraaca beddelka mareegahaaga. Markaa, waxaad ku arki kartaa beddelaaddaada heerar kala duwan. Kooxda Xayeysiiska, Xayeysiiska, iyo xogta heerka keyword waxaa lagu soo bandhigi doonaa in interface raadraaca beddelka. Dabagalka beddelka ayaa kaa caawin doona inaad aqoonsato koobiga xayeysiiska ee ugu waxtarka badan. Waxa kale oo aad u isticmaali kartaa macluumaadkan si aad u hagto qorista xayaysiisyada mustaqbalka. Koodhka raadraaca beddelka ayaa sidoo kale kuu oggolaanaya inaad ku salayso dalabyadaada ereyada muhiimka ah ee ku saleysan sida wanaagsan ee ay u beddelaan.

Erayada muhiimka ah ee xun

Si aad u wanaajiso wanaajinta mashiinka raadinta, isticmaal ereyada muhiimka ah ee xun ololahaaga xayaysiiska. Kuwani waa ereyo aysan isticmaaleyaashaadu doonayn inay arkaan, laakiin macno ahaan la xidhiidha alaabtaada ama adeeggaaga. Isticmaalka ereyada muhiimka ah ee aan khusayn waxay u horseedi kartaa khibrado niyad jab leh isticmaalayaashaada. Tusaale ahaan, hadduu qof raadiyo “ubax cas,” Xayeysiiskaagu ma soo bixi doono. Sidoo kale, hadduu qof raadiyo “ubaxyo cas,” xayeysiiskaaga waa la tusi doonaa.

Waxa kale oo aad isticmaali kartaa qalab si aad u hesho higaada khaldan ee caadiga ah. Waxa aad tan ku samayn kartaa adiga oo macdan qodaya adiga oo isticmaalaya weydiimaha raadinta cayriinka ah si aad u ogaato waxa ay dadku sida caadiga ah u qaldaan kelmad muhiim ah. Qalabka qaar ayaa xitaa dhoofin kara liiska higaada khaldan ee caadiga ah, kuu ogolaanaya inaad ku raadiso kuwan adigoo gujinaya. Markaad haysato liis higaada khaldan, waxaad ku dari kartaa ololahaaga xayaysiisyada jumlada ciyaarta, kulan sax ah, ama xumaanta ciyaarta ballaaran.

Erayada muhiimka ah ee xun ee Adwords waxay yarayn karaan kharashaadka xayaysiiska iyadoo la hubinayo in xayeysiisku u muuqan doono kaliya dadka raadinaya waxa saxda ah ee aad iibinayso. Qalabkani aad buu wax ku ool u yahay baabi'inta kharashaadka xayaysiiska ah iyo kordhinta soo celinta maalgashiga. Haddii aadan hubin sida ugu wanaagsan ee loo isticmaalo ereyada muhiimka ah ee xun ololahaaga Adwords, waxaad akhrin kartaa maqaalka Derek Hooker ee mawduuca.

Halka ereyada muhiimka ah aysan kicin xayeysiis, waxay kordhin karaan muhiimada ololahaaga. Tusaale ahaan, haddii aad iibiso qalabka lagu fuulo, Xayeysiiskaagu looma soo bandhigi doono dadka raadinaya qalabka fuulista. Tani waa sababta oo ah dadka raadinaya shaygaas gaarka ah kuma habboona astaanta suuqa aad beegsanayso. Sidaa darteed, erey taban ayaa wanaajin kara ololahaaga. Si kastaba ha ahaatee, waa muhiim in la joogteeyo. Buuga Adwords, waxaad bedeli kartaa ereyada muhiimka ah ee xun mar kasta oo loo baahdo.

Aalad lagu beegsado

Waxaad hadda bartilmaameedsan kartaa xayeysiisyadaada iyadoo loo eegayo nooca aaladda uu qof isticmaalayo. Tusaale ahaan, haddii aad ganacsi tahay, waxaa laga yaabaa inaad rabto inaad bartilmaameedsato xayeysiisyada dadka isticmaala aaladooda mobilada. Si kastaba ha ahaatee, haddii aad rabto inaad gaadho isticmaalayaasha mobilada oo aad hagaajiso heerka beddelka, waa inaad ogaataa nooca aaladda ay isticmaalayaan. Habkaas, waxaad si fiican ugu habayn kartaa waxa ku jira xayaysiisyadaada iyo fariimahaaga nooca aaladda ay isticmaalayaan.

Iyadoo isticmaalayaasha mobiladu ay sii wadaan inay korayaan tirada, Beegsiga aaladaha isdhaafsan waxay noqon doontaa mid aad muhiim ugu ah suuqgeynayaasha. Adiga oo fiiro gaar ah u leh hab-dhaqanka isticmaale ee aaladaha oo dhan, Waxaad fahmi kartaa halka ay macaamiishu ku jiraan habka wax iibsiga oo aad u qoondayso beddelaadyada yaryar si waafaqsan. Iyadoo xogtan, waxaad awoodi doontaa inaad dhisto ololeyaal wax ku ool ah oo aad siiso macaamiishaada khibrado aan kala go 'lahayn. Markaa, marka xigta ee aad qorshaynayso inaad beegsato isticmaalayaasha mobilada, Hubi inaad tixgeliso beegsiga aaladaha isdhaafsan.

Haddii aad beegsanayso isticmaalayaasha kiniiniyada, waxaad u baahan doontaa inaad isticmaasho bartilmaameedka aaladda Adwords. Sidan, Xayeysiisyadaadu waxay noqon doonaan kuwo aad u khuseeya isticmaalayaasha isticmaala kiniinka. Google ayaa soo saaraysa xulashooyinka bartilmaameedka aaladaha usbuucyada soo socda, oo waxay ku ogeysiin doontaa marka la heli karo. Tani waxay kordhin doontaa kharashyada xayaysiisyada mobaylada waxayna kuu ogolaan doontaa inaad u habayso xayaysiisyadaada si ay u beegsato dadka ay u badan tahay inay isticmaalaan qalabka tablet kaaga.

Gudaha Google Adwords, Beegsiga qalabku waa tallaabo muhiim u ah olole kasta oo Google Ads. Iyadoo aan la beegsanayn qalab habboon, Waxaa laga yaabaa inaad ku dhameysato fikrado khaldan oo ku saabsan dhiirigelinta macaamiishaada. Sidaa darteed, waxaa muhiim ah in la fahmo habkan. Waxaad kala qaybin kartaa macluumaadkaaga iyo ololayaasha raadinta oo aad samayn kartaa olole waxtar leh adiga oo tixgelinaya aaladda isticmaaleyaasha. Laakiin sidee u dejisaa bartilmaameedka aaladda? Waa kan sida aad u samayn karto.

Kahor intaadan bilaabin ololahaaga Adwords, waxaa muhiim ah in la fahmo aasaaska Qiimaha halkii gujin, qaabka tartanka, Imtixaanka ereyga furaha, iyo raadinta beddelka. Adigoo raacaya talaabooyinkan aasaasiga ah, waxaad yeelan doontaa olole guul leh. Waxaan rajeynayaa, Maqaalkani waxa uu faa'iido u lahaa in aad ku bilowdo xayaysiiskaaga. Sii wad akhrinta si aad u hesho talooyin iyo tabo dheeraad ah! Iyo haddii aad wax su'aalo ah qabtid, Xor baad u tahay inaad ku waydiiso faallooyinka! Waa kuwan qaar ka mid ah su'aalaha ugu badan ee laga yaabo inaad waydiiso.

Qiimaha halkii gujiba

Qiimaha gujistaba ololaha Adwords waxay kuxirantahay sida ugu dhow ee xayaysiisyadaadu ula siman yihiin macaamiisha’ baadhida. Xaaladaha qaarkood, dalabyada sare waxay kuu keeni doonaan darajo sare, halka dalabyada hoose ay kuu keeni doonaan heerar beddelaad hoose. Waa inaad la socotaa kharashaadkaaga adoo isticmaalaya xaashida Google ama qalab la mid ah si aad u aragto inta aad ka filan karto inaad ku kharash garayso kelmad gaar ah ama isku darka ereyada muhiimka ah. Markaa, waxaad u hagaajin kartaa dalabyadaada si waafaqsan si aad u gaarto heerka ugu sarreeya ee suurtogalka ah ee beddelka.

Celceliska qiimaha gujista ee ololaha Adwords ee ganacsiga e-commerce waa inta u dhaxaysa dhowr doolar iyo $88. Si kale haddii loo dhigo, Qadarka uu xayeysiiyuhu ku dallacayo muddada ay ku jiraan sharabaadyada fasaxa waa mid hooseeya marka loo eego kharashka lammaanaha sharabaadada kirismaska. Dabcan, Tani waxay ku xiran tahay arrimo badan, oo ay ku jiraan ereyga muhiimka ah ama ereyga raadinta, warshadaha, iyo wax soo saarka ugu dambeeya. Iyadoo ay jiraan arrimo kordhin kara ama hoos u dhigi kara qiimaha halkii gujiba, Xayeysiyayasha intooda badani ma soo bandhigaan lacag xad dhaaf ah. Haddii alaabtu tahay kaliya $3, lacag badan kama heli doontid dalab.

Tusaale ahaan, Xayeysiisyada dharka ku iibiya Amazon ayaa bixin doona $0.44 halkii gujiba. Caafimaadka & Alaabta guriga, xayaysiiyayaasha ayaa bixin doona $1.27. Ciyaaraha iyo Banaanka, Qiimaha halkii gujiba waa $0.9

Halka CPC ay tahay mitir faa'iido leh oo lagu qiimeeyo waxtarka ololaha xayeysiinta, waa qayb yar oo ka mid ah halxiraalaha. Halka qiimaha gujis kasta uu yahay qayb muhiim ah oo ka mid ah olole kasta oo xayeysiis ah oo lacag ah, ROI-ga guud ayaa aad uga muhimsan. Iyada oo leh suuqgeyn ka kooban, waxaad soo jiidan kartaa xaddi badan oo taraafikada SEO ah, halka warbaahinta lacagta lagu bixiyo ay keeni karto ROI cad. Ololaha xayaysiiska guulaysta waa inuu wadaa ROI-ga ugu sarreeya, dhalin gaadiidka ugu badan, iskana ilaali in aad seegto iibka iyo hogaanka.

Marka lagu daro CPC, Xayeysiyeyaashu waa inay sidoo kale tixgeliyaan tirada ereyada muhiimka ah. Qalab wanaagsan oo loo isticmaalo in lagu qiyaaso CPC waa SEMrush's Keyword Magic qalab. Qalabkani waxa uu taxayaa ereyada muhiimka ah ee la xidhiidha iyo celceliskooda CPC. Waxa kale oo ay soo bandhigaysaa inta uu le'eg yahay qiimaha kelmad kasta. Adigoo falanqaynaya xogtan, waxaad go'aamin kartaa isku darka ereyada muhiimka ah ee leh CPC ugu hooseeya. Qiimo jaban halkii gujinba mar walba ayaa u fiican ganacsigaaga. Ma jirto sabab aad ku kharash garayso lacag ka badan inta aad u baahan tahay.

Qaabka tartanka

Waxaad ku hagaajin kartaa istaraatijiyaddaada dalabka Adwords adigoo isticmaalaya Google's Draft and feature test. Waxa kale oo aad isticmaali kartaa xogta Google Analytics iyo raadinta beddelka si aad u gaadho go'aamada dalabkaaga. Guud, waa inaad ku salaysaa dalabyadaada aragtiyo iyo dhagsiin. Haddii aad isku dayeyso inaad abuurto wacyigelinta astaanta, Isticmaal kharash-guji kasta. Haddii aad rabto inaad kordhiso isbeddellada, waxaad isticmaali kartaa tiirka CPC si aad u go'aamiso dalabyadaada bilawga ah. Ugu dambayn, waa inaad fududaysaa qaab dhismeedka akoonkaaga si aad u samayso istiraatijiyad wax ka beddelka adoon saamaynayn waxqabadka.

Waa inaad had iyo jeer dejisaa dalabkaaga ugu sarreeya iyadoo loo eegayo xogta ku habboon. Si kastaba ha ahaatee, Waxaad sidoo kale dalban kartaa iyadoo la eegayo nooca nuxurka ee la soo bandhigay. Waxaad ka dalban kartaa waxyaabaha ku jira YouTube, Shabakadda Bandhigga Google, apps Google, iyo mareegaha. Isticmaalka istaraatiijiyadan waxay kuu ogolaan doontaa inaad sare u qaaddo dalabkaaga haddii aad aragto hoos u dhac ku yimid beddelka. Laakin iska hubi inaad si habboon u bartilmaameedsanayso dalabkaaga si aad uga faa'iidaysato doollar xayaysiiskaaga.

Istaraatiijiyad wanaagsan oo kordhinta gujisyada waa in aad sare u qaaddo dalabkaaga miisaaniyadaada dhexdeeda. Istaraatiijiyadani waxay si fiican ugu shaqeysaa ereyada muhiimka ah ee beddelka ah ama helitaanka mugga sare. Laakin waa in aad ka taxadirtaa in aadan xad dhaafka bixin, ama waxaad lacag ku khasaarin doontaa taraafikada aan waxtarka lahayn. Had iyo jeer xasuuso inaad isticmaasho raadraaca beddelka si aad u hubiso in ololahaagu uu ka faa'iidaysanayo dadaalkaaga. Qaabka qandaraaska ee Adwords ayaa muhiim u ah guushaada! Laakin sidee u dajisaa?

Habka ugu badan ee lagu go'aamiyo qiimaha Adwords waa qiimaha riix kasta. Waxay faa'iido u leedahay taraafikada tayada sare leh laakiin kuma habboona ololaha mugga weyn. Habka kale waa habka qandaraaska-qiimuhu ku kacayo. Labadan habba waxay ku siinayaan aragtida tirada aragtiyaha, taas oo muhiim ah marka la wado olole suuqgeyneed oo fog. CPC waa muhiim haddii aad rabto inaad wax badan ka beddesho gujisyada.

Moodooyinka qandaraasyada casriga ah waxay ku xiran yihiin algorithms iyo xogta taariikhiga ah si loo kordhiyo natiijooyinka beddelka. Haddii aad waddo olole wax-beddelaya, Google waxa laga yaabaa in ay kordhiso CPC-gaaga ugu badan inta 30%. Dhanka kale, haddii ereyada muhiimka ah ay yihiin kuwo aad u tartamaya, waxaad hoos u dhigi kartaa dalabkaaga CPC ee ugu badan. Nidaamyada qandaraasyada casriga ah ee sidan oo kale ah waxay u baahan yihiin inaad si joogto ah ula socoto xayeysiisyadaada oo aad macnaha u yeelatid xogta. Helitaanka caawimo xirfad leh si aad u wanaajiso ololahaaga Adwords waa tallaabo caqli badan, iyo MuteSix waxay ku siinaysaa la tashi bilaash ah si aad u bilowdo.

Imtixaanka ereyga furaha

Waxaad ku samayn kartaa tijaabada erayga muhiimka ah Adwords adiga oo u sheegaya wakaaladaada kelmada furaha ee la ilaalinayo iyo kuwa la bedelayo. Waxaad dooran kartaa inaad tijaabiso inta ereyada muhiimka ah ee aad rabto kooxda tijaabada ah. Laakiin isbeddelo badan oo aad ku sameyso ereyada muhiimka ah, way adkaan doontaa in la go'aamiyo inay saameyntii la rabay yeelanayaan iyo in kale. Marka aad ogaato ereyada muhiimka ah ee ka hooseeya, waxaad ku bedeli kartaa kuwo aad u khuseeya. Markaad go'aamiso ereyada muhiimka ah ee soo saaraya dhagsi badan, waa waqtigii la abuuri lahaa koobiga xayeysiiska, kordhinta xayeysiiska, iyo boggaga degista ee loo habeeyay beddelka.

Si loo go'aamiyo ereyada muhiimka ah ee ka hooseeya, isku day inaad isticmaasho noocyo kala duwan oo nuqul xayeysiis ah oo la mid ah kooxo xayeysiis oo kala duwan. Si tan loo sameeyo, waxaad ku samayn kartaa isbeddelo muhiim ah koobiga xayaysiiskaaga. Waa inaad diirada saartaa qaybaha mugga sare iyo kooxaha xayeysiiska. Kooxaha xayaysiiska ee mugga hooseeya waa inay tijaabiyaan koobiyo xayeysiis oo kala duwan iyo isku darka kelmadaha muhiimka ah. Waa inaad sidoo kale tijaabisaa qaab-dhismeedka kooxda xayaysiiska. Waa inaad samaysaa dhawr tijaabo si aad u heshid isku darka ugu wanaagsan ee ereyada muhiimka ah ee koobiga xayaysiiskaaga.

Faa'iidooyinka baaritaanka ereyga muhiimka ah ee Adwords waxaa ka mid ah in Google uu hadda bixiyo qalab lagu ogaanayo erayga muhiimka ah, kaas oo ku qarsoon interface interface. Waxay ku siinaysaa aragti dhamaystiran oo ku saabsan caafimaadka ereyga muhiimka ah. Waxaad arki kartaa inta jeer ee xayeysiisku u soo baxo iyo halka ay ka soo muuqato. Haddii aad rabto inaad hagaajiso tayada koobiga xayaysiiskaaga, waxaad dooran kartaa inaad hagaajiso dhammaan ereyada muhiimka ah ee ololahaaga. Markaad hesho kuwa si fiican u shaqeeya, waxaad u gudbi kartaa talaabada xigta.

Qalabka ereyada muhiimka ah ayaa kaa caawin kara inaad abuurto liiska ereyada muhiimka ah, waxaana lagu sifeyn karaa dhib. Loogu talagalay ganacsiyada yaryar, waa inaad doorataa ereyada muhiimka ah ee adag, sababtoo ah waxay sida caadiga ah leeyihiin dalab hoose oo la soo jeediyay, waxaadna ku kasban doontaa lacag badan heerka sare ee tartanka. Ugu dambayn, waxaad isticmaali kartaa aaladda tijaabada ololaha AdWords si aad u geliso ereyo gaar ah boggaga degitaanka oo aad tijaabiso ereyada muhiimka ah ee waxtarka badan.

Dabagalka beddelka

Dabagalka beddelka ayaa aad waxtar u leh go'aaminta ROI ee ololayaashaaga. Beddelka waa ficilada uu qaado macaamilku ka dib marka uu booqdo bogga internetka ama uu iibsado. Habka raadraaca beddelka Adwords ayaa u soo saara koodka HTML ee boggaaga si uu ula socdo tallaabooyinkan. Calaamadda raadraaca waa in loo habeeyo ganacsigaaga. Waxaad la socon kartaa noocyada beddelka ee kala duwan oo waxaad la socon kartaa ROI kala duwan olole kasta. In sidaa la yeelo, raac talaabooyinkan.

Talaabada koowaad ee raadraaca beddelka AdWords, geli aqoonsiga Beddelka, sumadda, iyo qiimaha. Markaa, dooro “Dab Daar” qaybta si loo caddeeyo taariikhda in koodhka raadraaca beddelka la eryo. Sida caadiga ah, koodka waa in uu gubaa marka booqde ku soo dego “Mahadsanid” bogga. Waa inaad ka warbixisaa natiijadaada 30 maalmo kadib markay bishu dhamaato si aad u hubiso inaad qabsanayso tirada ugu badan ee beddelka iyo dakhliga.

Talaabada xigta waa in la abuuro sumadda raadraaca beddelka ee nooc kasta oo beddelaad ah. Haddii koodka raadraaca beddelkaagu uu gaar u yahay beddelaad kasta, waa in aad dejiso tirada taariikhda ee xayaysiis kasta si ay ugu fududaato isbarbardhigga iyaga. Sidan, Waxaad arki kartaa xayeysiisyada ka dhalanaya beddelka ugu badan iyo kuwa aan ahayn. Waxa kale oo faa'iido leh in la ogaado inta jeer ee booqde ah uu arko bogga iyo haddii gujintaasi ay tahay natiijada xayeysiiska.

Waxa u dheer daba-galka beddelka, Waxaad sidoo kale isticmaali kartaa isla koodka si aad ula socoto wicitaanada taleefanka ee lagu sameeyo xayeysiisyadaada. Wicitaanada taleefanka waxaa lagula socon karaa nambarka gudbinta Google. Marka lagu daro muddada iyo bilowga iyo dhammaadka wicitaanada, Nambarka goobta qofka soo wacay sidoo kale waa lala socon karaa. Ficilada maxalliga ah sida soo dejinta abka waxa sidoo kale loo diiwaan geliyay beddelaad ahaan. Xogtan waxa loo isticmaali karaa in lagu falanqeeyo ololahaaga iyo kooxaha xayaysiisyada si loo gaadho go'aamada ugu fiican ee suurtogalka ah.

Habka kale ee lagula socon karo beddelka AdWords waa in la soo dejiyo xogta Google Analytics gelinta Google Ads. Sidan, waxaad awoodi doontaa inaad is barbar dhigto natiijooyinka ololahaaga AdWords iyo natiijooyinka falanqayntaada. Xogta aad ururiso waxay faa'iido u leedahay go'aaminta ROI-gaaga iyo dhimista kharashaadka ganacsiga. Haddii aad si guul leh ula socon karto beddelka labada ilo, waxaad samayn kartaa go'aamo ka wanaagsan kharashyo yar. Habkaas, waxaad awoodi doontaa inaad si hufan u isticmaasho miisaaniyadaada oo aad faa'iidooyin badan ka hesho mareegahaaga.

Haddii aad ku cusub tahay isticmaalka Google Adwords, Waxaa laga yaabaa inaad la yaabto sida loo dejiyo xayeysiisyadaada. Waxaa jira dhowr waxyaalood oo la tixgeliyo, oo ay ku jiraan qiimaha halkii gujiba (CPC) xayaysiis, ereyada xun xun, Xayeysiiska la beegsaday, iyo dib u bar tilmaameed. Maqaalkani wuxuu sharxi doonaa dhammaantood, iyo qaar kaloo badan. Maqaalkani wuxuu sidoo kale kaa caawin doonaa inaad go'aansato nooca xayeysiiska ugu fiican mareegahaaga. Iyadoo aan loo eegin heerkaaga khibradaada ee PPC, waxaad wax badan ka baran doontaa Adwords maqaalkan.

Qiimaha halkii gujiba (CPC) xayaysiis

Waxaa jira faa'iidooyin ay leeyihiin Xayeysiiska CPC. Xayeysiisyada CPC inta badan waa laga saaraa boggaga iyo bogga natiijooyinka mashiinka raadinta marka miisaaniyada la gaaro. Habkani wuxuu noqon karaa mid aad waxtar u leh kordhinta guud ee taraafikada bogga ganacsiga. Waxa kale oo ay wax ku ool u tahay hubinta in miisaaniyada xayeysiinta aan la lumin, sida xayeysiiyayaashu waxay bixiyaan kaliya dhagsiimada ay sameeyeen macaamiisha suurtagalka ah. Dheeraad ah, Xayeysiyeyaashu had iyo jeer waxay dib u shaqayn karaan xayeysiiskooda si ay u kordhiyaan tirada dhagsiga ay helaan.

Si aad u wanaajiso ololahaaga PPC, eeg qiimaha halkii gujiba. Waxaad ka dooran kartaa xayaysiisyada CPC ee Google Adwords adiga oo isticmaalaya cabbirada laga heli karo dashboardkaaga maamulka. Ad Rank waa xisaabin cabbiraysa inta gujista ku kacayso. Waxay ku xisaabtamaysaa darajada Xayeysiiska iyo Dhibcaha Tayada, iyo sidoo kale saamaynta la saadaaliyay ee qaababka xayeysiiska iyo kordhinta kale. Marka lagu daro qiimaha halkii gujiba, waxaa jira siyaabo kale oo lagu kordhin karo qiimaha gujis kasta.

CPC sidoo kale waxaa loo isticmaali karaa in lagu go'aamiyo soo celinta maalgashiga. Erayada muhiimka ah ee CPC waxay u muuqdaan inay soo saaraan ROI ka wanaagsan sababtoo ah waxay leeyihiin heer beddelaad sare. Waxa kale oo ay ka caawin kartaa maamulayaasha inay go'aamiyaan inay kharash-yar yihiin ama kharash-dheer yihiin. Marka macluumaadkan la helo, waxaad sifayn kartaa istiraatijiyada xayaysiinta ee CPC. Laakiin xusuusnow, CPC ma aha wax walba – waa qalab aad ku wanaajiso ololahaaga PPC.

CPC waa cabbirka dadaalka suuqgeyneed ee adduunka khadka tooska ah. Waxay kuu ogolaanaysaa inaad go'aamiso inaad lacag badan ku bixinayso xayeysiisyadaada iyo inaadan faa'iido kugu filan samaynayn. Iyadoo CPC, waxaad hagaajin kartaa xayeysiiskaaga iyo macluumaadkaaga si aad kor ugu qaaddo ROI-gaaga oo aad u wado taraafikada shabakadaada. Waxa kale oo ay kuu ogolaanaysaa inaad lacag badan ku samayso gujisyo yar. Intaa waxaa dheer, CPC waxay kuu ogolaanaysaa inaad la socoto waxtarka ololahaaga oo aad la qabsato si habboon.

Halka CPC loo arko nooca ugu waxtarka badan ee xayaysiisyada khadka tooska ah, waxaa muhiim ah in la ogaado in aysan ahayn habka kaliya. CPM (qiimaha kunkiiba) iyo CPA (kharashka fal kasta ama iibsi kasta) sidoo kale waa xulashooyin wax ku ool ah. Nooca dambe ayaa waxtar badan u leh noocyada diiradda saaraya aqoonsiga sumadda. Sidoo kale, CPA (kharashka fal kasta ama iibsi kasta) waa nooc kale oo xayeysiis ah oo ku jira Adwords. Adigoo dooranaya habka lacag bixinta ee saxda ah, waxaad awoodi doontaa inaad sare u qaaddo miisaaniyadaada xayaysiinta oo aad lacag badan samayso.

Erayada muhiimka ah ee xun

Ku darista ereyada muhiimka ah ee xun Adwords waa hab fudud oo ilaa xad ah. Raac casharrada rasmiga ah ee Google, kaas oo ah kii ugu dambeeyay oo dhamaystiran, si aad u barato sida loo dejiyo astaantan muhiimka ah. Xayeysiisyada lacag-guji-gujiba waxay ku dari karaan si degdeg ah, markaa ereyada xunxun waxay hagaajin doonaan taraafikadaada waxayna yareynayaan kharashaadka xayeysiiska ah. Si loo bilaabo, waa inaad samaysaa liiska ereyada muhiimka ah oo taban oo aad dejiso wakhti aad dib ugu eegayso ereyada muhiimka ah ee akoonkaaga.

Marka aad samaysay liiskaaga, tag ololahaaga oo arag su'aalaha la gujiyay. Dooro kuwa aadan rabin inay ka soo muuqdaan xayaysiisyadaada oo ku dar kelmado xunxun weydiimahaas. AdWords ayaa dabadeed nici doonta waydiinta oo muujin doonta kaliya ereyada muhiimka ah ee khuseeya. Xusuusnow, inkastoo, in weydiinta ereyga taban ee muhiimka ah uusan ka koobnaan karin wax ka badan 10 ereyo. Markaa, hubso inaad si yar u isticmaasho.

Waa inaad sidoo kale ku dartaa higaada khaldan iyo noocyada jamac ee ereyga liiskaaga muhiimka ah ee taban. Higaada qaldan ayaa ku baahday weydiimaha raadinta, marka waxaa faa'iido leh in la isticmaalo noocyada erayada jamac si loo xaqiijiyo liis dhamaystiran. Waxaad sidoo kale ka saari kartaa shuruudaha aan la xiriirin alaabtaada. Sidan, xayaysiisyadaadu kama soo bixi doonaan goobaha aan khusayn alaabtaada. Haddii ereyada furahaaga taban si yar loo isticmaalo, waxay yeelan karaan saameyn lid ku ah sida kuwa sameeya.

Marka laga reebo ka fogaanshaha ereyada muhiimka ah ee aan beddeli doonin, ereyada muhiimka ah ee xun ayaa sidoo kale waxtar u leh horumarinta bartilmaameedka ololahaaga. Adigoo isticmaalaya ereyadan muhiimka ah, waxaad hubin doontaa in xayeysiisyadaadu ay ka muuqdaan boggaga khuseeya kaliya, Kaas oo hoos u dhigi doona gujisyada khasaaray iyo kharashaadka PPC. Adigoo isticmaalaya ereyo muhiim ah oo taban, waxaad heli doontaa dhagaystayaasha ugu macquulsan ee ololahaaga xayaysiis oo kordhinta ROI. Marka si sax ah loo sameeyo, ereyada muhiimka ah ee taban waxay si weyn u kordhin karaan ROI dadaalkaaga xayaysiinta.

Faa'iidooyinka isticmaalka ereyada muhiimka ah ee xun waa badan yihiin. Ma aha oo kaliya inay kaa caawin doonaan horumarinta ololahaaga xayaysiiska, laakiin sidoo kale waxay kor u qaadi doonaan faa'iidada ololahaaga. Dhab ahaan, Isticmaalka ereyada muhiimka ah ee xun waa mid ka mid ah siyaabaha ugu fudud ee kor loogu qaado ololahaaga AdWords. Aaladaha tooska ah ee barnaamijka ayaa baari doona xogta weydiinta oo soo jeedin doona ereyada muhiimka ah ee xun kuwaas oo kordhin doona suurtagalnimada in xayeysiisyadaada lagu soo bandhigo natiijooyinka raadinta. Waxaad kaydin doontaa lacag aad u badan adiga oo isticmaalaya ereyada muhiimka ah ee xun oo aad guulo badan ka gaadho ololahaaga xayaysiis.

Xayeysiiska la beegsaday

Adwords’ Tilmaamaha Bartilmaameedka ayaa u oggolaanaya xayaysiiyayaasha inay gaaraan rajada iyagoo isticmaalaya shabakadooda. Waxay ku shaqeysaa iyadoo la isticmaalayo aalad si loo helo mareegaha la xiriira badeecada ama adeegga uu xayeysiiyuhu bixiyo. Qiimaha xayaysiinta ee Bartilmaameedka Goobtu wuu ka hooseeyaa heerka CPC, laakiin heerarka beddelka aad bay u kala duwan yihiin. Qiimaha ugu yar waa $1 kunkii aragtiyo, taas oo u dhiganta 10C/guji. Heerka beddelka aad ayuu u kala duwan yahay iyadoo ku xiran warshadaha iyo tartanka.

Dib u habeyn

Dib u habeyntu waa hab wanaagsan oo aad ku gaadhi karto macaamiishaada jira oo aad ku qanciso booqdayaasha ka werwersan inay summadaada fursad kale siiyaan. Habkani wuxuu adeegsadaa pixels iyo cookies-ka raadraaca si loo beegsado booqdayaasha ka tagay mareegahaaga iyagoon wax tallaabo ah qaadin. Natiijooyinka ugu fiican waxaa lagu helaa iyadoo loo qaybiyo dhagaystayaashaada da' ahaan, jinsiga, iyo danaha. Haddii aad u kala qaybiso dhagaystayaashaada da'da, jinsiga, iyo danaha, Waxaad si sahlan u beegsan kartaa dadaalka dib-u- suuq-geynta si waafaqsan. Laakin iska jir: Isticmaalka dib u habeynta isla markiiba waxay ka xanaajin kartaa soo-booqdayaashaada onlaynka ah waxayna dhaawici kartaa sawirka astaantaada.

Waa inaad sidoo kale xasuusataa in Google uu leeyahay siyaasado ku saabsan isticmaalka xogtaada dib u habeynta. Guud ahaan, waa mamnuuc in la ururiyo ama la isticmaalo macluumaadka shakhsiyeed sida lambarada kaararka deynta ama ciwaanka emailka. Xayeysiisyada dib u habeynta ee Google ay bixiso waxay ku saleysan yihiin laba xeeladood oo kala duwan. Hal hab ayaa isticmaala buskudka mid kalena waxa uu isticmaalaa liiska cinwaannada iimaylka. Habka dambe ayaa ugu fiican shirkadaha bixiya tijaabo bilaash ah oo doonaya inay ku qanciyaan inay u cusbooneysiiyaan nooca lacagta ah.

Markaad isticmaalayso dib u habeynta Adwords, waxaa muhiim ah in la xasuusto in macaamiishu ay aad ugu dhowdahay inay la falgalaan xayaysiisyada iyaga khuseeya. Tani waxay ka dhigan tahay in dadka booqda bogga alaabta ay u badan tahay inay wax iibsadaan marka loo eego kuwa soo booqda boggaaga. Sidaa darteed, waxaa muhiim ah in la sameeyo bog degitaan oo la hagaajiyay oo gujin kadib ka soo baxa walxaha beddelka. Waxaad ka heli kartaa hage dhammaystiran mawduucan halkan.

Ku noqoshada ololaha Adwords waa hal dariiqo oo lagu gaadho booqdayaasha lumay. Farsamadan waxay u ogolaataa xayaysiisyadu inay soo bandhigaan xayeysiisyada booqdayaasha shabakadooda ama abka moobaylka. Isticmaalka Xayeysiiska Google, Waxaad sidoo kale la xiriiri kartaa isticmaalayaasha codsiyada moobiilka. Haddi aad xayaysiinayso e-ganacsiga e-ganacsiga ama dukaanka onlineka ah, Dib u habeyntu waxay noqon kartaa hab aad wax ku ool ah oo lagula xiriiro macaamiisha la dayacay.

Ku noqoshada ololaha Adwords waxay leedahay laba hadaf oo aasaasi ah: si loo xajiyo oo loo beddelo macaamiisha jira iyo in la kordhiyo iibka. Marka hore waa in la dhiso kuwa raacsan baraha bulshada. Facebook iyo Twitter labaduba waa goobo wax ku ool ah oo lagu helo taageerayaasha. Twitter, tusaale ahaan, ayaa ka badan 75% isticmaalayaasha mobilada. Sidaa awgeed, Xayeysiisyadaada Twitter-ka waa inay sidoo kale ahaadaan kuwo saaxiibtinimo ku leh mobilada. Dhegaystayaashaadu waxay aad ugu dhowdahay inay beddelaan haddii ay ku arkaan xayaysiisyadaada qalabkooda gacanta.

Waxaa jira dhowr siyaabood oo loo qaabeeyo koontadaada Adwords. Maqaalkan, waxaan ka hadli doonaa mawduucyada Keyword, Beegsiga, Qandaraaska, iyo raadraaca Beddelka. Mid kastaa wuxuu leeyahay faa'iidooyin iyo khasaare u gaar ah. Laakiin si kasta oo aad go'aansato, furaha waa inaad dejiso yoolalkaaga oo aad ka faa'iidaysato akoonkaaga. Markaa, raac talaabooyinkan si aad u horumariso ROI kaaga. Markaa, waxaad yeelan doontaa olole guul leh. Hoos waxaa ku taxan tillaabooyinka ugu muhiimsan si kor loogu qaado akoonkaaga.

Mawduucyada ereyga muhiimka ah

Ku hoos taxan 'Erayada Furaha’ doorasho, 'Mawduucyada ereyga muhiimka ah’ sifada madal xayeysiinta Google ayaa u ogolaan doonta xayaysiiyayaasha inay habeeyaan ereyada muhiimka ah ee ay u isticmaalaan xayaysiisyadooda. Mawduucyada ereyada muhiimka ah waa arrin muhiim ah oo lagu beegsanayo xayeysiisyadaada. Dadku waxay aad ugu dhow yihiin inay gujiyaan xayeysiisyada ay ku jiraan ereyada muhiimka ah ee ay raadinayaan. Isticmaalka mawduucyada muhiimka ah ee ololahaaga xayaysiisyada waxay ku siin doontaa fikrad wanaagsan cidda ay bartilmaameedsanayaan.

Haddii ay suurtagal tahay, adeegso kooxda mawduuca si aad u ururiso ereyada muhiimka ah summad ahaan, ujeedo, ama rabitaan. Sidan, waxaad si toos ah ula hadli kartaa weydiimaha raadiyaha oo ku dhiiri geli inay gujiyaan. Xusuusnow inaad tijaabiso xayeysiisyadaada, sababtoo ah xayeysiiska leh CTR ugu sarreeya macnaheedu maaha inuu yahay kan ugu waxtarka badan. Kooxaha mawduuca ayaa kaa caawin doona inaad go'aamiso xayaysiisyada ugu fiican iyadoo lagu salaynayo waxa raadiyuhu rabo iyo wuxuu u baahan yahay.

Marka la isticmaalayo olole Smart ah, ha isticmaalin ereyada muhiimka ah ee xun, kana fogow isku darka mawduucyada muhiimka ah. Google waxa ay caan ku tahay in ay si degdeg ah u kordhiso ololaha Smart. Waa muhiim in la isticmaalo ugu yaraan 7-10 mawduucyada muhiimka ah ee ololahaaga. Weedhahani waxay la xiriiraan nooca baaritaannada ay dadku u badan tahay inay sameeyaan, Kaas oo go'aaminaya inay arkaan xayeysiisyadaada iyo in kale. Haddii dadku ay raadinayaan adeeggaaga, waxay u badan tahay inay isticmaalaan mawduuca ereyga muhiimka ah ee la xidhiidha.

Erayada muhiimka ah ee xun ayaa xannibaya raadinta aan khusayn. Ku darista ereyada muhiimka ah waxay ka ilaalin doontaa xayeysiisyadaada in loo soo bandhigo dadka raadinaya wax aan la xiriirin ganacsigaaga. Si kastaba ha ahaatee, waa inaad xasuusataa in mawduuca ereyga taban uusan xannibi doonin raadinta oo dhan, laakiin kaliya kuwa khuseeya. Tani waxay hubin doontaa inaadan bixinaynin taraafikada aan khusayn. Tusaale ahaan, haddii aad leedahay olole leh mawduuc ereyga muhiimka ah laga jaray, waxay tusi doontaa xayeysiisyada dadka raadiya wax aan macno lahayn.

Beegsiga

Faa'iidooyinka lagu beegsanayo ololaha Adwords goobta iyo dakhliga si wanaagsan ayaa loo diiwaangeliyay. Xayeysiiska noocaan ah wuxuu bartilmaameedsadaa isticmaaleyaasha iyadoo lagu saleynayo meesha ay ku sugan yihiin iyo lambarka sibka. Google AdWords waxa uu leeyahay goobo kala duwan oo kooxeed iyo heerar dakhli oo laga doorto. Beegsiga noocaan ah wuxuu leeyahay shaqeyn xaddidan oo loogu talagalay hal koox xayeysiis ah, iyo hababka isku dhafka ah ayaa laga yaabaa inay hoos u dhigto waxtarka ololahaaga. Si kastaba ha ahaatee, waxaa mudan in la isku dayo haddii waxqabadka ololahaagu uu ku xiran yahay beegsiga saxda ah.

Habka ugu badan ee la beegsado waa isticmaalka waxa ku jira mareegaha. Adigoo falanqaynaya waxa ku jira mareegaha, waxaad go'aansan kartaa xayaysiisyada aadka u khuseeya waxa ku jira boggaas. Tusaale ahaan, website ka kooban cuntooyinku waxay tusi kartaa xayaysiisyada weelka weelka, halka madasha orodka lagu soo bandhigi lahaa xayaysiisyada kabaha orodka. Beegsiga noocan ahi waa sida nooca dhijitaalka ah ee xayaysiisyada joornaalka niche kaas oo u malaynaya in akhristayaasha xiiseynaya socodsiinta ay sidoo kale xiisayn doonaan alaabta la xayaysiiyay..

Hab kale oo lagu beegsado ololaha Adwords waa iyadoo la isticmaalayo weedha nooca kelmadda iswaafajinta. Beegsiga noocaan ah wuxuu kicin doonaa xayeysiisyada isku darka ereyada muhiimka ah, oo ay ku jiraan ereyo la mid ah ama kala duwanaansho dhow. Erayada muhiimka ah ee isbarbardhigga ah ayaa badanaa ah kuwa ugu waxtarka badan ee xayeysiinta badeecad ama adeeg gaar ah. Isla sidaas oo kale ayaa loo odhan karaa kelmad isbarbardhig ereyga muhiimka ah. Markaad isticmaalayso ereyada iswaafajinta weedha, waa inaad ku darto calaamado xigasho agagaarka eraygaaga muhiimka ah si aad u hesho taraafikada bartilmaameedka ah. Tusaale ahaan, haddii aad rabto in aad beegsato qaboojiyaha gudaha Los Angeles, waa inaad isticmaashaa weedha nooca kelmadda iswaafajinta.

Waxaad sidoo kale ku beegsan kartaa xayeysiisyadaada goobta iyo heerka dakhliga. Waxaad ka dooran kartaa lix heerar dakhli iyo goobo kala duwan. Adigoo isticmaalaya qalabkan, waxaad bartilmaameedsan kartaa xayaysiisyadaada iyo ololahaaga xayaysiisyada meelaha saxda ah ee macaamiishaada suurtagalka ah. Waxaa intaa dheer, waxa kale oo aad dooran kartaa in aad beegsato dad masaafo gaar ah u jira meheraddaada. Iyadoo laga yaabo inaadan haysan wax xog ah oo aad tan ku celiso, Qalabkani waxa ay ku siin karaan macluumaad qiimo leh oo ku saabsan dhagaystayaashaada.

Qandaraaska

Labada dariiqo ee ugu caansan ee lagu soo bandhigo Adwords waa kharash gujis kasta (CPC) waxayna ku kacaysaa kunkii aragtiyo (CPM). Doorashada hal hab oo kale waxay kuxirantahay yoolalkaaga. Dalabka CPC wuxuu ugu fiican yahay suuqa niche halkaasoo dhageystayaasha bartilmaameedkaagu ay aad u gaar yihiin oo aad rabto in xayeysiisyadaadu ay u muuqdaan dad badan intii suurtagal ah. Dhanka kale, Dalabka CPM waxa uu ku habboon yahay oo kaliya xayeysiisyada shabakadda. Xayeysiisyadaadu waxay si joogto ah uga soo muuqan doonaan mareegaha la xidhiidha ee sidoo kale muujiya xayaysiisyada AdSense.

Habka ugu horeeya waxa uu ku lug leeyahay abaabulka tartankaaga si gaar ah “kooxaha xayeysiiska.” Tusaale ahaan, waad koox kartaa 10 ku 50 weedho la xidhiidha oo koox kasta si gaar ah u qiimee. Google ayaa markaas dalban doonta hal dalab oo ugu badnaan koox kasta. Qaybtan caqliga leh ee weedhahaagu waxay kaa caawin doontaa inaad maamusho ololahaaga oo dhan. Waxa intaa dheer qandaraaska gacanta, Xeeladaha dalabka tooska ah ayaa sidoo kale la heli karaa. Nidaamyadani waxay si toos ah u hagaajin karaan dalabaadka iyadoo lagu saleynayo waxqabadkii hore. Si kastaba ha ahaatee, ma xisaabin karaan dhacdooyinkii dhawaa.

Isticmaalka aaladda cilmi-baarista ereyga muhiimka ah waa hab aad u fiican oo lagu helo takhasusyo qiimo jaban iyo meelo badan. Waxa dheer in Google Ads’ Qalab cilmi-baaris keyword bilaash ah, SEMrush waxay kaa caawin kartaa inaad hesho ereyo raadin oo khuseeya ganacsigaaga. Qalabkan, waxaad ogaan kartaa ereyada muhiimka ah ee tartamayaasha oo waxaad arki kartaa waxqabadka tartankooda. Iyada oo leh aaladda dalabka ereyga muhiimka ah, waxaad soo koobin kartaa cilmi-baaristaada koox xayeysiis ah, olole, iyo erayga muhiimka ah.

Hab kale oo lagu soo dallaci karo Adwords waa CPC. Habkani wuxuu u baahan yahay la socodka beddelka wuxuuna ku siinayaa kharash sax ah iib kasta. Habkani wuxuu u fiican yahay isticmaalayaasha Google Adwords ee horumarsan sababtoo ah waxay kuu ogolaaneysaa inaad la socoto ROI. Habkan, waxaad bedeli kartaa dalabkaaga iyadoo lagu salaynayo waxqabadka xayaysiisyadaada iyo miisaaniyadaada. Waxa kale oo aad isticmaali kartaa qiimaha riix kasta oo saldhig u ah tartanka CPC. Laakiin waxaad u baahan tahay inaad ogaato sida loo xisaabiyo ROI oo aad doorato habka ugu wanaagsan ee tan lagu gaari karo.

Haddii aad beegsanayso macaamiisha deegaanka, waxaa laga yaabaa inaad rabto inaad doorato SEO-ga maxalliga ah halkii aad ka heli lahayd xayeysiis qaran. Adwords waxay ka caawisaa ganacsigaaga inuu gaaro bilyan kale isticmaalayaasha internetka. Adwords waxay ka caawisaa la socodka habdhaqanka dhagaystayaasha bartilmaameedka ah waxayna kaa caawinaysaa inaad fahanto nooca macaamiisha raadinaya alaabtaada. Waxa kale oo aad hagaajin kartaa tayada Adwords adiga oo la socda dhaqdhaqaaqa isticmaalaha si aad hoos ugu dhigto qiimahaaga gujis kasta. Markaa, Ha iloobin inaad ku wanaajiso xayeysiisyadaada SEO-ga maxalliga ah oo aad hagaajiso ROI-gaaga!

Dabagalka beddelka

Markaad ku rakibto koodhka raadraaca beddelka AdWords mareegahaaga, waxaad u isticmaali kartaa si aad u aragto xayaysiisyada bedelaya kuwa ugu fiican. Waa suurtogal in lagu arko xogta beddelka ee heerar kala duwan, sida ololaha, kooxda xayaysiiska, iyo xitaa erayga muhiimka ah. Xogta raadraaca beddelka ayaa sidoo kale hagi karta nuqul xayaysiiskaaga mustaqbalka. Waxaa intaa dheer, ku salaysan xogtan, waxaad dejin kartaa dalab sare oo loogu talagalay ereyada muhiimka ah. Waa sidaan.

marka hore, waa inaad go'aansatid inaad rabto inaad raadraacdo beddelaadyo gaar ah ama dhexdhexaad ah. In kasta oo raadraaca beddelka AdWords ay kuu oggolaanayso inaad la socoto beddelaadyada dhacaya isla fadhiga, Falanqaynta Google waxay la socotaa beddelaadyo badan oo isla isticmaale. Si kastaba ha ahaatee, Goobaha qaarkood waxay rabaan inay tiriyaan beddelaad kasta si gaar ah. Hadii ay arintu sidan tahay, hubi inaad si sax ah u dejisay raadraaca beddelka. Marka labaad, haddii aad rabto inaad ogaato in xogta beddelka ee aad aragto ay sax tahay iyo in kale, barbar dhig iibka adag.

Markaad dejisay raadinta beddelka AdWords mareegahaaga, Waxaad sidoo kale dhigi kartaa qayb caalami ah boggaaga xaqiijinta. Qaybtan yar waxa lagu dhejin karaa dhammaan bogagga mareegahaaga, oo ay ku jiraan kuwa ku jira abka mobaylka. Sidan, waxaad awoodi doontaa inaad si sax ah u aragto xayaysiisyada macaamiishaadu ay gujiyaan si ay u gaaraan shabakadaada. Markaa waxaad go'aansan kartaa inaad u isticmaasho xogtan dadaalkaaga suuqgeynta iyo inkale.

Haddii aad xiisaynayso falanqaynta waxtarka ololahaaga xayaysiisyada, waxaad samayn kartaa raadraaca beddelka Google Adwords. Google wuxuu bixiyaa saddex hab oo fudud oo lagula socdo wicitaanada telefoonka. Marka hore, Waxaad u baahan tahay inaad abuurto beddelaad cusub oo dooro wicitaannada taleefanka. Xiga, waa inaad gelisaa lambarkaaga taleefanka xayaysiisyadaada. Markaad tan sameyso, waxaad dooran kartaa nooca beddelka aad rabto inaad la socoto. Waxa kale oo aad ka dooran kartaa tirada beddelka ee ka dhacay pixel la siiyay.

Markaad ku rakibtay raadraaca beddelka mareegahaaga, waxaad la socon kartaa inta qof ee gujisay xayeysiisyadaada. Waxaad sidoo kale kala socon kartaa wicitaanada taleefanka xayeysiisyadaada, inkasta oo aanay daruuri u baahnayn kood beddelka. Waxaad ku xidhi kartaa dukaanka app, akoonka dabka, ama dukaan kale oo dhinac saddexaad ah. Wicitaanada taleefanku waxay muhiim u yihiin ganacsigaaga. Waxaad arki kartaa cidda wacaysa xayeysiisyadaada, waana sababta ay tahay inaad ula socoto wicitaanada telefoonka.

If you want to make more money online with Google Adwords, there are some basic things you need to know. These are Keyword research, Ad group targeting, Qiimaha halkii gujiba, and Competitor intelligence. Maqaalkan, I’ll explain each of these in a nutshell. Whether you’re new to AdWords or have been using it for years, there are some things you should know to get started.

Cilmi-baarista ereyga muhiimka ah

You’ve probably heard about keyword tools before, but what exactly are they? Marka la soo koobo, they’re a set of tools to find new keywords and determine which ones to bid on. Keyword tools are an essential part of the AdWords advertising process, as they allow you to refine your searches and identify new keywords. Regardless of what tool you use, the key to successful AdWords marketing is to make sure to revisit these tasks on a regular basis.

The first step in keyword research is to understand your niche and the questions people ask. It’s crucial to capture your target audience’s attention by identifying their needs. Nasiib wanaag, there’s a tool to help you do just that: Google Keyword Planner. This tool lets you browse hundreds of different keywords and find those with high search volumes. Once you’ve narrowed down your keyword list, you can start creating new posts around them.

The next step in keyword research is competition. You’ll want to select keywords that aren’t overly competitive, but still aren’t too generic. Your niche should be populated with people looking for specific phrases. Make sure to compare competitor’s positioning and content to find out what works best. It’s crucial to remember that your audience is searching for your product or service. A keyword that’s already popular in one place will have a high search volume if it’s relevant to your business.

Once you’ve narrowed down the list of keywords, you can focus on the ones that are most relevant to your niche. It’s important to choose a few keywords and phrases that are highly profitable for your product or service. Xusuusnow, you only need three or five to have a successful campaign. The more specific the keywords are, the higher your chances of success and profitability. It’s important to understand which keywords are the most searched by consumers and which ones aren’t.

The next step in keyword research is to create content around your chosen keywords. Using relevant long tail keywords will increase qualified traffic and conversion rates. As you do this, experiment with different types of content. You can use the same keyphrase in different articles or on different landing pages. Sidan, you’ll be able to discover which combination of keywords and content works best for your business. Your target audience will be able to find you through content that appeals to these specific searches.

Ad group targeting

If you’re ready to start creating highly-targeted ads for your website, consider setting up ad groups. Ad groups are groups of keywords, qoraalka xayaysiiska, and landing pages that are specific to your niche and audience. Google pays special attention to ad groups when deciding where to place your ads. You can also choose from various languages, which means you’ll be able to target potential customers around the world.

While observation won’t narrow your campaign’s targeting, you can experiment with different criteria in ad groups. Tusaale ahaan, if you own a bike store, you might consider selecting both genders and an affinity audience of “cycling enthusiasts” for your ad group. You might also want to test whether your target audience is interested in activewear, and if they are, you can exclude them from the ad group.

In addition to ad group targeting, you can also adjust your bids by location. You can import geo-lists from Search as a channel. To edit multiple keywords in one campaign, you can use the bulk editing option. If you do not have a daily budget, you can also edit multiple keywords in one go. Just remember to keep in mind that this feature is available only for campaigns with no daily budget.

The best way to test ad copy is to start with large changes. Do not start by testing just one keyword in an ad group. You need to test a minimum of three to four different ad copy variations to find out which one works best for your audience. This will save you time and money in the long run. It will also help you determine the most effective USP and call to action. This is a key part of PPC strategy.

When creating ad groups, keep in mind that keywords within an ad group can have the same meaning. The choice of keywords within an ad group will determine whether the ad is displayed or not. Nasiib wanaag, Google AdWords uses a set of preferences when it comes to choosing which keywords to auction. To help you optimize your ad groups, here’s a document from Google that explains how to use similar and overlapped keywords in Google Ad accounts. Regardless of the way it looks, only one keyword can trigger an ad from your account.

Qiimaha halkii gujiba

Whether you’re a newbie or a seasoned veteran, you’ll want to know what to expect from Cost per Click for Adwords. You’ll find that costs can range anywhere from $1 ku $4 depending on the industry, and the average cost per click is typically between $1 iyo $2. While this may seem like a big amount, it’s worth noting that a high CPC doesn’t necessarily translate to a low ROI. The good news is that there are ways to improve your CPC and keep costs in check.

To get a general idea of how much each click is going to cost, we can compare CPC rates from different countries. Tusaale ahaan, in the United States, CPC rates for Facebook Ads are about $1.1 halkii gujiba, while those in Japan and Canada pay up to $1.6 halkii gujiba. In Indonesia, Brazil, and Spain, the CPC for Facebook Ads is $0.19 halkii gujiba. These prices are lower than the national average.

A successful ad campaign will ensure maximum ROI for the smallest amount of money spent. A low bid won’t convert, and a high bid won’t drive sales. The cost per click for a campaign can vary from day to day, depending on competition for specific keywords. Inta badan kiisaska, advertisers only pay enough to break through Ad Rank thresholds and beat the Ad Rank of the competitor below them.

You can improve the ROI of your marketing channels, including Cost per click for Adwords. Invest in scalable marketing channels like email, social media, and retargeting ads. Working with Customer Acquisition Cost (CAC) helps you manage your budget, improve your business, and boost your ROI. These are the three most common methods to improve Cost per click for Adwords. A good way to start is to use these tools and see what they can do for you.

A good way to lower your cost per click for Adwords is to make sure that your quality score is high enough to compete with the highest bidder. You can bid up to twice the price of the next advertiser, but you should keep in mind that Google will call the amount of money you pay as the actual cost per click. It’s also important to keep in mind that there are many factors that can influence the price of a click on your ads, including the quality score of your website.

Garashada tartanka

When you’re trying to create a successful ad campaign, competitive intelligence is important. This is vital when it comes to finding out where your competitors are, and what they’re doing. A competitive intelligence tool such as Ahrefs can provide you with information about your competitors’ organic traffic, content performance, iyo qaar kaloo badan. Ahrefs is part of the SEO competitive intelligence community, and helps you identify your competitors’ ereyada muhiimka ah.

One of the best competitive intelligence techniques is understanding the metrics of your competitors. Because data varies from business to business, it’s important to use your own KPIs when analysing your competitors. By comparing your competitors’ traffic flow, you can identify areas of opportunity that you might have missed otherwise. Here are some tips for effective competitive intelligence for Adwords:

Observe your competitors’ boggaga degista. You can get great ideas from studying your competitors’ boggaga degista. Another benefit of competitive intelligence is staying on top of new offers and strategies from your competitors. You can also sign up for competitor alerts to stay on top of what your competitors are doing. You can also check out competitor content on social networks to see how it compares with your own. You may find a product or service that will appeal to a niche of people you’re trying to target.

Understand your competitors’ pain points. By analyzing your competitors’ offerings, you can determine which offers are more appealing to your target audience. You can also get insight on their pricing plans and services. Competitive intelligence tools track detailed marketing insights. Markaa, you can decide on how to respond to these. A competitive intelligence tool will tell you whether your competitors have implemented a similar strategy or not. This can help you get an edge over your competitors and boost your revenue.

Waxaa laga yaabaa inaad horey u maqashay ereyada muhiimka ah iyo dalabyada, laakiin waxaa laga yaabaa inaadan garanayn sida saxda ah ee loo qaabeeyo akoonkaaga si aad sare ugu qaaddo waxtarka doolarka xayaysiiskaaga. Hoos waxaa ku qoran talooyin ku saabsan sida loo qaabeeyo akoonkaaga. Marka aad haysato fikrad ah sida loo qaabeeyo akoonkaaga, maanta waad bilaabi kartaa. Waxa kale oo aad eegi kartaa hagahayaga faahfaahsan sida loo doorto ereyada muhiimka ah ee saxda ah. Doorashada ereyada muhiimka ah ee saxda ah ayaa muhiim u ah kordhinta beddelkaada iyo iibintaada.

Erayada furaha

Markaad dooranayso ereyada muhiimka ah ee Adwords, Xusuusnow in dhammaan ereyada muhiimka ah aan la abuurin si siman. Halka qaar ay u muuqdaan kuwo macquul ah marka hore, dhab ahaantii waxay noqon karaan kuwo aan waxtar lahayn. Tusaale ahaan, haddii qof wax ku qoro “wifi password” galay Google, Waxay u badan tahay inaysan u raadin furaha sirta ah WiFi gurigooda. Haddii kale, waxay raadin karaan erayga sirta ah ee wifi saaxiibka. Ku xayaysiisinta kelmad sida wifi password-ka waxay kugu noqonaysaa macno darro, maadaama aysan dadku u badneyn inay raadiyaan macluumaadka noocaas ah.

Waa muhiim in la ogaado in ereyada muhiimka ahi ay isbeddelaan waqti ka dib, markaa waxaad u baahan tahay inaad la socoto isbeddellada ugu dambeeya ee bartilmaameedka ereyga muhiimka ah. Waxa u dheer koobiga xayaysiiska, Bartilmaameedka ereyga muhiimka ah wuxuu u baahan yahay in la cusbooneysiiyo si joogto ah, sida suuqyada bartilmaameedka ah iyo caadooyinka dhagaystayaashu isbeddelayaan. Tusaale ahaan, suuqleydu waxay isticmaalayaan luqad dabiici ah oo dheeraad ah xayeysiisyadooda, qiimuhuna had iyo jeer waa horumarayaan. Si loo sii ahaado mid tartan iyo khuseeyo, waxaad u baahan tahay inaad isticmaasho ereyada muhiimka ah ee ugu dambeeyay kuwaas oo u wadi doona taraafikada shabakadaada.

Habka ugu muhiimsan ee looga fogaado in lacag lagu lumiyo taraafikada tayada hoose waa in la sameeyo liisaska ereyada muhiimka ah ee taban. Tani waxay kaa caawin doontaa inaad iska ilaaliso inaad lacag ku lumiso ereyada raadinta ee aan khusayn, oo kordhi qiimaha gujinta. Iyadoo helitaanka ereyada muhiimka ah ee suurtagalka ah ay tahay mid sahlan, isticmaalka kuwa xun waxay noqon kartaa caqabad. Si loo isticmaalo ereyada muhiimka ah ee xun si sax ah, waxaad u baahan tahay inaad fahanto ereyada muhiimka ah ee taban iyo sida loo aqoonsado. Waxaa jira siyaabo badan oo lagu helo ereyada muhiimka ah ee beddelka ah oo aad hubiso inay khuseeyaan mareegahaaga.

Iyada oo ku xidhan nooca mareegahaaga, waxaa laga yaabaa inaad u baahato inaad doorato wax ka badan hal erey raadintiiba. Si aad uga faa'iidaysato ereyada muhiimka ah ee Adwords, dooro kuwa ballaadhan oo qabsan kara dhagaystayaal ballaadhan. Xusuusnow inaad rabto inaad ku sii jirto meesha ugu sarreysa maskaxda dhagaystayaashaada, oo kaliya maaha. Waxaad u baahan doontaa inaad ogaato waxa ay dadku raadinayaan ka hor intaadan dooran istiraatiijiyad ereyga muhiimka ah ee wanaagsan. Taasi waa meesha ay ka soo gasho cilmi-baarista ereyga muhiimka ah.

Waxaad ka heli kartaa ereyo cusub oo muhiim ah adiga oo isticmaalaya Google's tool's tool ama adiga oo isticmaalaya warbixinta falanqaynta raadinta raadinta webmaster ee ku xidhan koontadaada Adwords. Si kastaba ha ahaatee, Hubi in ereyada muhiimka ahi ay khuseeyaan waxa ku jira mareegahaaga. Haddii aad beegsanayso raadinta macluumaadka, waa inaad isticmaashaa ereyada muhiimka ah ee kelmad-ku-habboon oo aad weedha ku wajahdaa waxa ku jira mareegahaaga. Tusaale ahaan, mareegaha iibiya kabaha ayaa bartilmaameedsan kara booqdayaasha raadinaya macluumaadka “sida loo” – labaduba waa kuwo si weyn loo bartilmaameedsaday.

Qandaraaska

In Adwords, waxaad u dalban kartaa gaadiidkaaga siyaabo dhowr ah. Habka ugu caansan waa kharash-guji kasta, halkaas oo aad ka bixiso kaliya gujis kasta oo xayeysiisku helo. Si kastaba ha ahaatee, Waxa kale oo aad isticmaali kartaa kharash-kii mille kasta, kaas oo kharash yar laakiin kuu ogolaanaya inaad bixiso kumanaan aragtiyood oo ku saabsan xayeysiiskaaga. Kuwa soo socda waa qaar ka mid ah talooyin ku saabsan ku dallacaadda Adwords:

Waxaad baadhi kartaa ololihii hore ee AdWords iyo ereyada furaha si aad u go'aamiso dalabyada ugu waxtarka badan. Waxa kale oo aad isticmaali kartaa xogta tartanka si aad si fiican u go'aamiso ereyada muhiimka ah iyo xayaysiisyada lagu dalbanayo. Dhammaan xogtan waa muhiim marka aad isku dubbaridayso dalabyada. Waxay kaa caawin doonaan inaad ogaato inta shaqo ee aad u baahan tahay inaad geliso. Si kastaba ha ahaatee, waxaa fiican inaad raadsato caawimo xirfadle ah bilowgaba. Hay'ad wanaagsan ayaa awood u yeelan doonta inay kugu hagto habka oo dhan, laga bilaabo dejinta miisaaniyad ilaa habaynta miisaaniyad maalmeedka.

Marka hore, faham suuqa aad beegsanayso. Maxay rabaan dhagaystayaashaadu inay akhriyaan? Maxay u baahan yihiin? Weydii dadka aqoonta u leh suuqaaga oo isticmaal luqaddooda si ay u naqshadeeyaan xayeysiiskaaga si ay u waafajiyaan baahidooda. Marka lagu daro ogaanshaha suuqa aad beegsaneyso, tixgeli arrimo kale sida tartanka, miisaaniyad, iyo suuqa bartilmaameedka. Adigoo tan samaynaya, waxaad awoodi doontaa inaad go'aamiso inta ay ku kacayso xayeysiisyadaadu. Haddii aad leedahay miisaaniyad xaddidan, waxa fiican inaad diirada saarto wadamada jaban, maadaama wadamadani inta badan ay aad ugu dhow yihiin inay si togan uga jawaabaan xayeysiiskaaga marka loo eego kuwa ku kacaya lacag badan.

Marka aad haysato xeeladda saxda ah ee meesha, waxaad isticmaali kartaa Adwords si aad u kordhiso muuqaalka ganacsigaaga. Waxaad sidoo kale bartilmaameedsan kartaa macaamiisha maxalliga ah, taas oo macnaheedu yahay inaad la socon karto hab-dhaqanka isticmaalaha oo aad wanaajiso dhibcaha tayada ganacsigaaga. Marka laga soo tago kordhinta gaadiidka, waxaad hoos u dhigi kartaa qiimaha-guji adiga oo wanaajinaya tayada xayeysiisyadaada. Haddii aad leedahay dhagaystayaal maxalli ah, diiradda saaraya SEO waxay kaa caawin doontaa inaad ka fogaato wax kasta oo habab ah.

Dhibcaha tayada

Waxaa jira saddex arrimood oo waaweyn oo saameeya dhibcaha tayada Adwords. Waxay yihiin booska xayeysiiska, kharashka, iyo guusha ololaha. Halkan waxaa ah tusaale sida midba midka kale u saameeyo. Tusaalaha hoose, haddii laba nooc ay leeyihiin xayeysiis isku mid ah, Dhibcaha tayada sare leh ee qofku helo waxaa lagu soo bandhigi doonaa booska #1. Haddii astaanta kale ay ku qoran tahay booska #2, waxay ku kici doontaa kharash badan si aad u hesho booska ugu sarreeya. Si loo kordhiyo Dhibcahaaga Tayada, waa inaad hubisaa in xayaysiisyadaadu ay buuxiyeen shuruudahan.

Qaybta ugu horreysa ee la tixgeliyo marka la isku dayayo in la hagaajiyo Dhibcahaaga Tayada waa boggaga degitaanka. Haddii aad isticmaasho erey muhiim ah sida qalimaan buluug ah, waxaad u baahan tahay inaad abuurto bog ka kooban ereyga muhiimka ah. Markaa, boggaga degitaanka waa in ay ku jiraan erayada “qalin buluug.” Kooxda xayeysiiska ayaa markaa ku dari doona isku xirka bogga degitaanka kaas oo sifeynaya isla ereyga muhiimka ah. Bogga soo degaya waa inuu ahaadaa meel fiican oo laga helo macluumaad badan oo ku saabsan qalimaan buluug ah.

Qodobka labaad waa dalabkaaga CPC. Dhibcahaaga tayada ayaa kaa caawin doona in la go'aamiyo xayaysiisyada la gujiyo. Dhibcaha tayada sare leh waxay ka dhigan tahay in xayaysiisyadaadu ay ogaan doonaan baarayaashu. Sidoo kale waa qodobka go'aaminaya darajada xayaysiiskaaga ee xaraashka oo waxay kaa caawin kartaa inaad ka sarraysiiso qandaraaslayaasha sare ee haysta lacag ka badan wakhtiga. Waxaad kordhin kartaa dhibcahaaga tayada adiga oo ka dhigaya xayeysiisyadaada kuwo khuseeya shuruudaha ay beegsanayaan.

Qodobka saddexaad ee Dhibcaha Tayada Adwords waa CTR kaaga. Cabirkani wuxuu kuu ogolaanayaa inaad tijaabiso ku habboonaanta xayaysiisyadaada dhagaystayaashaada. Waxay kaloo kaa caawinaysaa in la go'aamiyo CPC ee xayaysiisyadaada. CTR-yada sare waxay ka dhigan yihiin ROI sare. Dhamaadka, boggaga degitaanka waa inuu noqdaa mid khuseeya ereyada muhiimka ah ee ku jira xayeysiisyadaada. Haddii boggaga degitaanku aanu khusayn dhagaystayaashaada, Xayeysiisyadaadu waxay heli doonaan CPC hoose.

Qodobka ugu dambeeya ee saameeya Dhibcahaaga Tayada waa ereyada muhiimka ah iyo xayeysiiskaaga. Erayada furaha iyo xayaysiisyada aan khusayn dhagaystayaashaada ma heli doonaan dhibco tayo sare leh. Marka lagu daro ereyada muhiimka ah iyo CPC, Dhibcahaaga tayada ayaa sidoo kale saameyn doona qiimaha xayeysiisyadaada. Xayeysiisyada tayada sare leh badanaa waxay u badan tahay inay beddelaan oo ay ku siiyaan CPC hoose. Laakiin sidee ayaad u kordhinaysaa Dhibcahaaga Tayada? Hoos waxaa ku taxan xeelado lagu hagaajinayo Dhibcahaaga Tayada Adwords.

Qiimaha

Si aad fikrad sax ah uga hesho kharashka ololahaaga Adwords, marka hore waa inaad fahantaa fikradda CPC (kharash-guji). Halka CPC ay tahay dhisme aad u wanaagsan oo lagu fahmo kharashaadka Adwords, kuma filna. Sidoo kale waa in aad xisaabta ku dartaa qiimaha ku biirista barnaamijka software Adwords. Tusaale ahaan, WordStream waxay bixisaa rukhsad lix bilood ah, 12-bil, iyo qorshayaasha sanadlaha ah ee horay loo bixiyay. Hubi inaad fahantay shuruudaha qandaraasyadan ka hor inta aadan saxiixin.

Sanadihii ugu dambeeyey, Qiimaha Adwords ayaa kordhay saddex ilaa shan laab xagga toosannada qaarkood. Qiimaha ayaa weli ah mid sarreeya in kasta oo ay dalbadeen ciyaartoyda khadka tooska ah iyo bilawga lacag-bixinta. Google waxa uu kor u kaca qiimaha Adwords u aanaynayaa tartanka suuqa oo kordhay, oo leh ganacsiyo ka badan sidii hore oo loo isticmaali jiray shabakada si ay u suuq geeyaan alaabadooda. Qiimaha Adwords inta badan waa ka badan yahay 50% ee qiimaha alaabta, laakiin aad bay uga hoosaysay meelaha qaar.

Inkastoo uu qaali yahay, AdWords waa aalad xayeysiis wax ku ool ah. Iyadoo la kaashanayo AdWords, waxaad gaari kartaa malaayiin isticmaaleyaal gaar ah oo waxaad soo saari kartaa soo celin muhiim ah maalgashigaaga. Waxaad xitaa la socon kartaa natiijooyinka ololahaaga oo aad go'aamin kartaa ereyada muhiimka ah ee soo saaraya gaadiidka ugu badan. Sababtan awgeed, barnaamijkani waa xalka ugu fiican ee ganacsiyo yaryar oo badan. Waxay kaa caawin doontaa inaad hesho heer beddelaad ka sarreeya sidii hore.

Markaad dejinayso miisaaniyad AdWords, hubi inaad u qoondayso qayb ka mid ah miisaaniyadaada guud ee xayeysiiska olole kasta. Waa inaad higsaneysaa miisaaniyad maalinle ah oo PS200 ah. Waxaa laga yaabaa inay sareeyso ama ka hooseyso, iyada oo ku xidhan inta uu ganacsigu ku badan yahay iyo tirada taraafikada aad filayso in aad soo saarto bishii. U qaybi miisaaniyada bisha 30 si aad u hesho miisaaniyad maalmeedkaaga. Haddii aadan aqoon sida loo dejiyo miisaaniyad habboon ololahaaga AdWords, waxaa laga yaabaa inaad lumiso miisaaniyada xayaysiiska. Xusuusnow, miisaaniyadayntu waa qayb muhiim ah oo ka mid ah barashada sida loogu guuleysto Adwords.

Haddii aad isticmaalayso Adwords si aad u hesho hoggaan badan ama iibyo badan, waa inaad go'aansatid inta aad rabto inaad ku bixiso gujis kasta. AdWords waxay abuurtaa macaamiil cusub, oo waxaad u baahan tahay inaad ogaato inta mid kasta oo iyaga ka mid ah qiimaheedu yahay, wada xaajoodka ugu horreeya iyo inta uu nool yahay labadaba. Tusaale ahaan, Mid ka mid ah macaamiishayda ayaa isticmaala Adwords si ay u kordhiyaan faa'iidadooda. Kiiskan, olole xayaysiis oo guulaysta waxa uu badbaadin karaa kumanaan doolar oo ay ku kharash garayso xayeysiiska.

Raadinta lacag bixinta waa habka ugu dhaqsaha badan ee lagu wado taraafikada goobtaada. SEO waxay qaadataa dhowr bilood si ay u muujiso natiijooyinka, halka raadinta lacag bixinta ah isla markiiba la arki karo. Ololayaasha Adwords waxay gacan ka geysan karaan in la dhimo bilawga gaabis ah ee SEO-ga adiga oo kor u qaadaya astaantaada iyo wadista taraafikada tayada leh ee goobtaada. Ololayaasha Adwords waxay sidoo kale hubin karaan in degelkaaga uu ku sii jiro tartanka booska ugu sarreeya ee bogga natiijooyinka raadinta Google. Sida laga soo xigtay Google, xayaysiisyada mushaarka badan ee aad maamusho, Inta badan waxay u badan tahay inaad hesho gujisyo dabiici ah.

Qiimaha halkii gujiba

Celceliska qiimaha gujista ee Adwords waxay kuxirantahay dhowr arrimood, oo ay ku jiraan nooca ganacsigaaga, warshadaha, iyo badeecad ama adeeg. Waxay sidoo kale kuxirantahay dalabkaaga iyo buundada tayada xayeysiiskaaga. Haddii aad beegsanayso daawadayaasha deegaanka, you can set a budget specifically for mobile users. And you can target specific types of mobile devices. Advanced targeting options can drastically reduce your ad spending. You can find out how much your ads cost by checking out the information provided by Google Analytics.

Cost per click for Adwords is generally between $1 iyo $2 halkii gujiba, but in some competitive markets, costs can go up. Make sure your ad copy corresponds to conversion-optimized pages. Tusaale ahaan, if your product page is your main landing page for the Black Friday sales campaign, you should write ads based on that content. Markaa, when customers click on those ads, they’ll be directed to that page.

The quality score reflects the relevance of your keywords, qoraalka xayaysiiska, iyo bogga degitaanka. If these elements are relevant to the target audience, your cost per click will be lower. Haddii aad rabto inaad hesho jagooyin sare, waa inaad dejisaa dalab sare, laakiin hoos u dhig si aad ula tartanto xayaysiiyayaasha kale. Caawinaad dheeri ah, akhri Dhamaystiran, Hagaha Digestible ee Miisaaniyadaha Xayeysiiska Google. Markaa, waxaad go'aamin kartaa miisaaniyadaada iyo qorshahaaga si waafaqsan.

Qiimaha beddelkiiba

Haddii aad isku dayayso inaad go'aamiso inta ay ku kacayso inaad booqde u beddesho macmiil, waxaad u baahan tahay inaad fahanto sida qiimaha iibsi kasta u shaqeeyo iyo sida ugu badan ee looga faa'iidaysto. Gudaha AdWords, waxaad isticmaali kartaa qorsheeye ereyga muhiimka ah si aad u ogaatid qiimaha ku kacaya iibsi kasta. Kaliya geli ereyada muhiimka ah ama liiska ereyada muhiimka ah si aad u aragto saadaasha inta ay kugu kacayso inaad u beddesho booqde kasta. Markaa, waxaad kordhin kartaa dalabkaaga ilaa ay ka gaarto CPA-da la doonayo.

Qiimaha beddelkiiba waa wadarta kharashka abuuritaanka taraafikada olole gaar ah oo loo qaybiyay tirada beddelka. Tusaale ahaan, haddii aad kharash garayso $100 ololaha xayaysiiska oo aad hesho shan beddelaad oo keliya, CPC-gaaga ayaa noqon doona $20. Tani waxay ka dhigan tahay inaad bixin doonto $80 hal beddelaad mid kasta 100 aragtida xayaysiiskaaga. Qiimaha beddelkiiba wuu ka duwan yahay qiimaha gujistaba, sababtoo ah waxay khatar weyn gelinaysaa goobta xayeysiinta.

Markaad go'aaminayso kharashka ololahaaga xayaysiiska, Qiimaha beddelkiiba waa tilmaame muhiim u ah dhaqaalaha iyo waxqabadka ololahaaga xayaysiisyada. Isticmaalka qiimaha beddelka kasta sida bartilmaameedkaaga ayaa kaa caawin doona inaad diirada saarto istaraatiijiyada xayeysiintaada. Waxa kale oo ay ku siinaysaa dareenka inta jeer ee falalka booqdaha. Markaa, Kun ku dhufo heerka beddelkaada hadda. Waxaad ogaan doontaa in ololahaaga hadda uu dhalinayo tilmaamo ku filan oo dammaanad qaadaya dalab kordhin.

Qiimaha riix kasta vs dalabka ugu badan

Waxaa jira laba nooc oo waaweyn oo ah xeeladaha tartanka ee Adwords: Qandaraaska gacanta iyo qiimaha la xoojiyay halkii gujisba (ECPC). Qandaraaska gacanta ayaa kuu oggolaanaya inaad dejiso dalabka CPC ugu badnaan kelmad kasta oo muhiim ah. Labada habba waxay kuu oggolaanayaan inaad hagaajiso bartilmaameedka xayeysiiska oo aad maamusho ereyada muhiimka ah ee aad lacag badan ku bixiso. Qandaraaska gacanta ayaa kuu ogolaanaya inaad ku hesho istaraatiijiyadeed ROI xayaysiis iyo yoolal ganacsi.

Halka dalabyada sare ay lagama maarmaan u yihiin si loo xaqiijiyo soo-gaadhista ugu badan, dalabyada hoose waxay dhab ahaantii dhaawici karaan ganacsigaaga. Dalabka sare ee shirkadaha sharciga shilalka la xiriira waxay u badan tahay inay abuuraan ganacsi ka badan dalabka hoose ee sharabaadada kirismaska. Iyadoo labada habba ay waxtar u leeyihiin kor u qaadista dakhliga, had iyo jeer ma keenaan natiijada la rabo. Waxaa muhiim ah in la ogaado in qiimaha ugu badan ee gujisku aanu qasab ahayn in loo tarjumo qiimaha ugu dambeeya; xaaladaha qaarkood, Xayeysiyeyaashu waxay bixin doonaan lacagta ugu yar si ay u gaadhaan heerka darajada Ad oo ay uga saaraan tartamayaasha iyaga ka hooseeya.

Qandaraaska gacanta ayaa kuu ogolaanaya inaad dejiso miisaaniyad maalinle ah, sheeg dalabka ugu badan, oo si otomaatig ah u habeeya habka tartanka. Dalabka tooska ah wuxuu Google u oggolaanayaa inuu si toos ah u go'aamiyo dalabka ugu sarreeya ololahaaga iyadoo lagu saleynayo miisaaniyaddaada. Waxa kale oo aad dooran kartaa inaad gacanta ku soo gudbiso dalabaadka ama aad uga tagto tartanka Google. Qandaraaska gacanta ayaa ku siinaya koontarool dhamaystiran oo ku saabsan dalabyadaada waxayna kuu ogolaaneysaa inaad la socoto inta aad ku kharash gareyso dhagsiimooyinka.

Ciyaar ballaaran

Nooca ciyaarta caadiga ah ee Adwords waa ciyaar ballaadhan, kuu ogolaanaya inaad soo bandhigto xayaysiisyada marka la raadiyo kelmad fure ah oo ka kooban mid ka mid ah kelmadaha ama odhaahyada jumladaada muhiimka ah. Halka nooca ciyaarta ay kuu ogolaanayso inaad gaadho dhagaystayaasha ugu badan ee suurtogalka ah, waxa kale oo ay kaa caawin kartaa in aad ogaato ereyo muhiim ah oo cusub. Halkan waxaa ah sharraxaad kooban oo ku saabsan sababta ay tahay inaad u isticmaasho ciyaarta guud ee Adwords:

Wax ka beddelka guud ee ciyaarta waxa lagu daraa ereyadaada furaha a “+.” Waxay Google u sheegaysaa in kala duwanaanshiyaha ereyga muhiimka ahi uu jiro si loo tuso xayeysiiskaaga. Tusaale ahaan, haddii aad isku dayayso inaad iibiso sheeko-yaqaannada safarka, ma rabi doontid inaad u isticmaasho wax ka beddelka ciyaarta ee ereyada muhiimka ah. Si kastaba ha ahaatee, haddii aad beegsanayso alaabo ama adeegyo gaar ah, waxaad u baahan doontaa inaad isticmaasho saxan sax ah, Kaas oo kaliya kicinaya xayeysiiskaaga marka dadku raadiyaan erayada saxda ah.

Halka ciyaarta ballaaran ay tahay dejinta ereyga muhiimka ah ee ugu waxtarka badan ee dib u suuq gaynta, maaha doorashada ugu fiican ee shirkad kasta. Waxay u horseedi kartaa gujisyo aan khusayn waxayna si dhab ah u leexin kartaa ololahaaga xayaysiiska. Waxaa intaa dheer, Google iyo Bing waxay noqon karaan kuwo gardaran marka ay xayaysiisyada dhigaan. Sida oo kale, waxaad u baahan doontaa inaad hubiso in xayeysiisyadaada la tusay isticmaalayaasha ay khusayso. Adigoo isticmaalaya lakabka dhagaystayaasha ee Adwords, waxaad xakameyn kartaa mugga iyo tayada dhagaystayaashaada labadaba. Erayada muhiimka ah ee isbarbardhigga ah ayaa lagu xaddidi karaa noocyo gaar ah oo dhagaystayaal ah, sida kuwa suuqa ku jira ama daawadayaasha dib u suuq gaynta.

Wac kordhinta

Waxaad ku dari kartaa kordhinta wac ololahaaga Adwords si kor loogu qaado beddelka. Waxaad jadwal u samayn kartaa inay soo muuqdaan kaliya marka taleefankaagu soo dhaco ama marka kelmad gaar ah la raadiyo. Si kastaba ha ahaatee, you cannot add Call extensions if your campaigns are limited to the Display Network or Product Listing Ads. Listed below are some tips to add Call Extensions to your Adwords campaigns. You can get started with Adwords today. Just follow these steps to maximize your conversion rate.

Call extensions work by adding your phone number to your ad. It will show up in the search results and CTA buttons, as well as on links. The added feature increases customer engagement. More than 70% of mobile searchers use the click-to-call feature to contact a business. Intaa waxaa dheer, 47% of mobile searchers will visit multiple brands after making the call. Sidaa awgeed, call extensions are an excellent way to capture potential customers.

When you use call extensions with Adwords, you can schedule them to show up only during certain hours. Waxa kale oo aad awood u yeelan kartaa ama joojin kartaa ka warbixinta kordhinta wacitaanka. Tusaale ahaan, haddii aad tahay makhaayad pizza Chicago, xayaysiisyada fidinta wacitaanka waxay u soo muuqan karaan booqdayaasha raadinaya biisa saxan qoto dheer. Soo-booqdayaasha Chicago waxay taaban karaan badhanka wacitaanka ama gujin karaan mareegaha. Marka kordhinta wacitaanka lagu muujiyo aaladda moobaylka, waxay door bidi doontaa lambarka taleefanka marka baaritaanka la sameeyo. Kordhinta la midka ah waxay sidoo kale ka muuqan doontaa kombuyuutarrada iyo tablet-yada.

Kordhinta goobta

Milkiilaha ganacsigu wuxuu ka faa'iidaysan karaa kordhinta goobta isagoo bartilmaameedsanaya macaamiisha aaggooda. Iyagoo ku daraya macluumaadka goobta xayeysiiskooda, ganacsigu wuxuu kordhin karaa socodka, iibka online iyo offline, oo si fiican u gaadhaan dhagaystayaasheeda bartilmaameedka ah. Intaa waxaa dheer, dhaaftay 20 Boqolkiiba baadigoobka ayaa ah badeecadaha ama adeegyada maxaliga ah, sida laga soo xigtay cilmi-baarista Google. Iyo ku darida kordhinta goobta ee ololaha raadinta ayaa la muujiyay inay kor u qaadayso CTR inta ugu badan 10%.

Si loo isticmaalo kordhinta goobta, marka hore isku xidh akoonkaaga Places AdWords. Intaa ka dib, dib u cusboonaysii Shaashadda Kordhinta Goobtaada. Haddii aadan arkin kordhinta goobta, gacanta ku dooro. Inta badan kiisaska, waa inay jirtaa hal meel oo kaliya. Hadii kale, meelo badan ayaa laga yaabaa inay soo baxaan. Kordhinta goobta cusub waxay ka caawisaa xayaysiiyayaasha inay hubiyaan in xayeysiiskoodu khuseeyaan meelaha ay beegsanayaan. Si kastaba ha ahaatee, waxaa fiican in la isticmaalo shaandhaynta marka la isticmaalayo kordhinta goobta.

Kordhinta goobta ayaa si gaar ah waxtar u leh ganacsiyada leh goob jireed. Adigoo ku daraya kordhinta goobta, baadhayaashu waxay jihooyinka goobta ganacsiga ka heli karaan xayeysiiska. Kordhintu waxay ku shubtaa Khariidadaha Google iyaga. Intaa waxaa dheer, waxay u fiican tahay isticmaalayaasha mobilada, sida daraasad dhawaan la sameeyay lagu ogaaday 50 boqolkiiba isticmaalayaasha casriga ah waxay booqdeen bakhaar maalin gudaheed markay wax ka raadiyeen casriga. Wixii macluumaad dheeraad ah, arag Kordhinta Goobta ee Adwords oo billow ku dhaqangelinta xeeladaha suuqgeyneed.

Waxaa laga yaabaa inaad maqashay Google Adwords, goobta xayeysiiska ee Google. Laakin, ma taqaanaa sida loo isticmaalo si loo kordhiyo faa'iidadaada? Ma u qalantaa kuwa bilowga ah? Waa kuwan talooyin. Tani waa qalab weyn oo loogu talagalay suuqgeynayaasha dhijitaalka ah, gaar ahaan kuwa bilowga ah. Laakiin waxay noqon kartaa qaali. Akhri si aad wax badan uga barato qalabkan xoogga badan. Hoos waxaa ku qoran qaar ka mid ah faa'iidooyinka iyo khasaaraha. Haddi ay tahay bilowgaaga ama meherad dhisan, Adwords waxay leedahay faa'iidooyin iyo faa'iido darrooyinkeeda.

Google Adwords waa goobta xayeysiinta Google

Inkastoo aysan sir ahayn in Google uu yahay ciyaaryahan weyn oo ku jira booska xayaysiinta, Qof kastaa ma yaqaan sida loo isticmaalo qalabka shirkadda si wax ku ool ah. Maqaalkani wuxuu eegayaa siyaabaha kala duwan ee aad uga faa'iidaysan karto qalabka xayeysiiska ee Google. Haddii aad ku cusub tahay Google AdWords, halkan waxaa ah dib u eegis degdeg ah waxa ku jira. Markaad barato qalabka, waxaad yeelan doontaa fikrad fiican oo ku saabsan sida loo kordhiyo guusha ganacsigaaga.

Google AdWords wuxuu u shaqeeyaa sidii xaraashka oo kale halkaasoo ganacsiyadu ay u dalbadaan meelaynta natiijooyinka raadinta raadinta. Nidaamkani wuxuu ka caawiyaa shirkadaha inay helaan tayo sare leh, gaadiidka khuseeya. Xayeysiyeyaashu waxay doortaan miisaaniyad iyo qeexida bartilmaameedka, oo ku dari kara nambar telefoon ama ku xidhi kara bogga ugu weyn ee mareegaha. Tusaale ahaan, aan ka soo qaadno in isticmaaluhu uu raadiyo “kabaha cas.” Waxay arkaan xayeysiisyo dhowr ah oo shirkado kala duwan ah. Xayeysiye kastaa wuxuu bixiyaa qiime cayiman meelaynta xayeysiinta.

Markaad dooranayso nooca ololaha saxda ah, waxaa muhiim ah in la tixgeliyo qiimaha halkii gujiba. Tani waa lacagta aad ku bixiso kun kasta oo muuqaal xayeysiis ah. Waxa kale oo aad isticmaali kartaa kharash hawlgelin kasta, taas oo macnaheedu yahay in aad bixiso mar kasta oo uu qof gujiyo xayeysiiskaaga oo uu dhamaystiro ficil gaar ah. Waxaa jira saddex nooc oo olole ah oo leh Google Ads: raadi xayeysiis, bandhig xayeysiis, iyo xayaysiisyada muuqaalka. Xayeysiisyada raadinta waxay wataan qoraal, sawir, iyo nuxurka muuqaalka. Waxay ka muuqdaan boggaga internetka ee shabakada bandhigga Google. Fiidiyowyadu waa xayeysiis gaaban, badiyaa lix ilaa 15 ilbiriqsi, oo ka muuqda YouTube.

Habka ay u shaqayso xayaysiisyada Google-ku waxay ku salaysan tahay lacag-guji-guji (PPC) model. Xayeysiyeyaashu waxay beegsadaan ereyada muhiimka ah ee Google waxayna sameeyaan dalabyo ereyadan muhiimka ah. Waxay ku tartamaan ereyadan muhiimka ah suuqgeyn kale. Qaddarka qandaraasyadu waxay inta badan ku saleysan yihiin dalabka ugu badan. Inta badan dalabka, meelaynta ayaa ka fiican. Inta badan meelaynta xayeysiiska ee ganacsigu helo, hoos u dhaca qiimaha halkii gujiba.

Si loo kordhiyo waxtarka Google Ads, waa lagama maarmaan in la fahmo sida loo habeeyo xayeysiisyada. Xayeysiintu waxay ka soo muuqan karaan bogagga natiijooyinka raadinta, Bogagga shabakadda ee Shabakadda Bandhigga Google, iyo mareegaha kale iyo apps. Xayeysiintu waxay noqon kartaa muuqaal ama qoraal ku salaysan, waxaana lagu soo bandhigi doonaa agtooda waxyaabaha khuseeya. Waxaa intaa dheer, waxaad habayn kartaa xayaysiisyada adiga oo beegsanaya heerarka kala duwan ee maanka iibka.

Waxay ku habboon tahay bilawga

In da'da internetka, ganacsiyadu waxay raadinayaan habab cusub oo ay ku gaaraan macaamiisha cusub. Kor u kaca barnaamijyada dardargelinta ayaa tusaale fiican u ah tan. Bilawga waxaa badanaa lagu qasbaa inay ka shaqeeyaan meel xafiiseed la wadaago. Ku beddelashada saamiga lahaanshaha ee shirkadda, Maal-gashadayaashani waxay diyaar u yihiin inay u dulqaataan khatar sare. Ka sokow, dardar-geliyayaashu waxay ka caawiyaan bilawga inay ka fogaadaan kharashaadka sare ee ganacsi dhaqameedku ku kici doono. Waa kuwan qaar ka mid ah faa'iidooyinka isticmaalka barnaamijka dardargelinta.

Aad ayey u miisaan badan tahay

Maxaa ka dhigaya shirkad la miisaami karo? Jawaabtu waa kaabayaasha la miisaami karo, marka miisaanka adeeggu kordho. Iyadoo IaaS, waxaad bixinaysaa awood dheeraad ah adiga oo aan kharash dheeraad ah ku gelin qalabka, updates software, ama koronto isticmaalka. Iyo xisaabinta daruuraha, waxaad ka heli kartaa xogtaada meel kasta. Faa'iidooyinka waa cad. Akhri si aad u ogaato sida kaabayaasha noocan ahi ay qiimo ugu yeelan karaan ganacsigaaga. Hoos waxaa ku qoran shan siyaabood oo uu ganacsigaagu uga faa'iidaysan karo adeegyada laga heli karo daruuraha.

Software ka adeeg ahaan, ama SaaS, waa software-ku-saleysan daruur kaas oo lagu hayo online-ka iibiye dhinac saddexaad ah. Software-ka waxaad ka geli kartaa browser-ka. Waayo si dhexe ayaa loo maamulaa, Adeegyada SaaS waa kuwo aad loo cabbiri karo. Waxaa intaa dheer, Alaabooyinka SaaS waa kuwo dabacsan oo la miisaami karo sababtoo ah uma baahna rakibaadda qalabka shakhsi ahaaneed. Tani waxay ka dhigaysaa inay si gaar ah qiimo ugu leeyihiin kooxaha caalamiga ah ee la qaybiyey. Iyo sababta oo ah uma baahna bandwidth, isticmaalayaashu maaha inay ka walwalaan cusbooneysiinta software-ka.

Waa qaali

Haddii aad ka welwelsan tahay in ay aad qaali u tahay, keligaa ma tihid. Dad badan ayaa walaac isku mid ah qaba: “Waa qaali in la socodsiiyo Adwords.” Iyadoo aanad u baahnayn inaad kharash garayso $10,000 bil si loo arko natiijada, waxay u ekaan kartaa hawl cabsi gelinaysa. Si kastaba ha ahaatee, waxaa jira dhowr siyaabood oo aad ku dhimi karto kharashkaaga hal mar adigoon bangiga jabin. Adigoo raacaya dhowr xeer oo fudud, waxaad ku heli kartaa natiijada ugu fiican miisaaniyad yar.

Waxa ugu horreeya ee aad u baahan tahay inaad samayso waa inaad ogaataa inta Google's AdWords ay kugu kici doonto. Gudaha 2005, celceliska qiimaha halkii gujiba wuxuu ahaa $0.38 senti. By 2016, kharashkani wuu booday $2.14, mana dhici karto inay hoos u dhacdo wakhti dhow. Sharciyaqaan, tusaale ahaan, filan karo inuu bixiyo $20 ku $30 halkii gujiba. Laakiin haddii aadan awoodin inaad bixiso lacag intaas le'eg, waxaa laga yaabaa inaad rabto inaad raadiso beddelaad kale.