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Raadinta lacag bixinta waa habka ugu dhaqsaha badan ee lagu wado taraafikada goobtaada. SEO waxay qaadataa dhowr bilood si ay u muujiso natiijooyinka, halka raadinta lacag bixinta ah isla markiiba la arki karo. Ololayaasha Adwords waxay gacan ka geysan karaan in la dhimo bilawga gaabis ah ee SEO-ga adiga oo kor u qaadaya astaantaada iyo wadista taraafikada tayada leh ee goobtaada. Ololayaasha Adwords waxay sidoo kale hubin karaan in degelkaaga uu ku sii jiro tartanka booska ugu sarreeya ee bogga natiijooyinka raadinta Google. Sida laga soo xigtay Google, xayaysiisyada mushaarka badan ee aad maamusho, Inta badan waxay u badan tahay inaad hesho gujisyo dabiici ah.
Celceliska qiimaha gujista ee Adwords waxay kuxirantahay dhowr arrimood, oo ay ku jiraan nooca ganacsigaaga, warshadaha, iyo badeecad ama adeeg. Waxay sidoo kale kuxirantahay dalabkaaga iyo buundada tayada xayeysiiskaaga. Haddii aad beegsanayso daawadayaasha deegaanka, you can set a budget specifically for mobile users. And you can target specific types of mobile devices. Advanced targeting options can drastically reduce your ad spending. You can find out how much your ads cost by checking out the information provided by Google Analytics.
Cost per click for Adwords is generally between $1 iyo $2 halkii gujiba, but in some competitive markets, costs can go up. Make sure your ad copy corresponds to conversion-optimized pages. Tusaale ahaan, if your product page is your main landing page for the Black Friday sales campaign, you should write ads based on that content. Markaa, when customers click on those ads, they’ll be directed to that page.
The quality score reflects the relevance of your keywords, qoraalka xayaysiiska, iyo bogga degitaanka. If these elements are relevant to the target audience, your cost per click will be lower. Haddii aad rabto inaad hesho jagooyin sare, waa inaad dejisaa dalab sare, laakiin hoos u dhig si aad ula tartanto xayaysiiyayaasha kale. Caawinaad dheeri ah, akhri Dhamaystiran, Hagaha Digestible ee Miisaaniyadaha Xayeysiiska Google. Markaa, waxaad go'aamin kartaa miisaaniyadaada iyo qorshahaaga si waafaqsan.
Haddii aad isku dayayso inaad go'aamiso inta ay ku kacayso inaad booqde u beddesho macmiil, waxaad u baahan tahay inaad fahanto sida qiimaha iibsi kasta u shaqeeyo iyo sida ugu badan ee looga faa'iidaysto. Gudaha AdWords, waxaad isticmaali kartaa qorsheeye ereyga muhiimka ah si aad u ogaatid qiimaha ku kacaya iibsi kasta. Kaliya geli ereyada muhiimka ah ama liiska ereyada muhiimka ah si aad u aragto saadaasha inta ay kugu kacayso inaad u beddesho booqde kasta. Markaa, waxaad kordhin kartaa dalabkaaga ilaa ay ka gaarto CPA-da la doonayo.
Qiimaha beddelkiiba waa wadarta kharashka abuuritaanka taraafikada olole gaar ah oo loo qaybiyay tirada beddelka. Tusaale ahaan, haddii aad kharash garayso $100 ololaha xayaysiiska oo aad hesho shan beddelaad oo keliya, CPC-gaaga ayaa noqon doona $20. Tani waxay ka dhigan tahay inaad bixin doonto $80 hal beddelaad mid kasta 100 aragtida xayaysiiskaaga. Qiimaha beddelkiiba wuu ka duwan yahay qiimaha gujistaba, sababtoo ah waxay khatar weyn gelinaysaa goobta xayeysiinta.
Markaad go'aaminayso kharashka ololahaaga xayaysiiska, Qiimaha beddelkiiba waa tilmaame muhiim u ah dhaqaalaha iyo waxqabadka ololahaaga xayaysiisyada. Isticmaalka qiimaha beddelka kasta sida bartilmaameedkaaga ayaa kaa caawin doona inaad diirada saarto istaraatiijiyada xayeysiintaada. Waxa kale oo ay ku siinaysaa dareenka inta jeer ee falalka booqdaha. Markaa, Kun ku dhufo heerka beddelkaada hadda. Waxaad ogaan doontaa in ololahaaga hadda uu dhalinayo tilmaamo ku filan oo dammaanad qaadaya dalab kordhin.
Waxaa jira laba nooc oo waaweyn oo ah xeeladaha tartanka ee Adwords: Qandaraaska gacanta iyo qiimaha la xoojiyay halkii gujisba (ECPC). Qandaraaska gacanta ayaa kuu oggolaanaya inaad dejiso dalabka CPC ugu badnaan kelmad kasta oo muhiim ah. Labada habba waxay kuu oggolaanayaan inaad hagaajiso bartilmaameedka xayeysiiska oo aad maamusho ereyada muhiimka ah ee aad lacag badan ku bixiso. Qandaraaska gacanta ayaa kuu ogolaanaya inaad ku hesho istaraatiijiyadeed ROI xayaysiis iyo yoolal ganacsi.
Halka dalabyada sare ay lagama maarmaan u yihiin si loo xaqiijiyo soo-gaadhista ugu badan, dalabyada hoose waxay dhab ahaantii dhaawici karaan ganacsigaaga. Dalabka sare ee shirkadaha sharciga shilalka la xiriira waxay u badan tahay inay abuuraan ganacsi ka badan dalabka hoose ee sharabaadada kirismaska. Iyadoo labada habba ay waxtar u leeyihiin kor u qaadista dakhliga, had iyo jeer ma keenaan natiijada la rabo. Waxaa muhiim ah in la ogaado in qiimaha ugu badan ee gujisku aanu qasab ahayn in loo tarjumo qiimaha ugu dambeeya; xaaladaha qaarkood, Xayeysiyeyaashu waxay bixin doonaan lacagta ugu yar si ay u gaadhaan heerka darajada Ad oo ay uga saaraan tartamayaasha iyaga ka hooseeya.
Qandaraaska gacanta ayaa kuu ogolaanaya inaad dejiso miisaaniyad maalinle ah, sheeg dalabka ugu badan, oo si otomaatig ah u habeeya habka tartanka. Dalabka tooska ah wuxuu Google u oggolaanayaa inuu si toos ah u go'aamiyo dalabka ugu sarreeya ololahaaga iyadoo lagu saleynayo miisaaniyaddaada. Waxa kale oo aad dooran kartaa inaad gacanta ku soo gudbiso dalabaadka ama aad uga tagto tartanka Google. Qandaraaska gacanta ayaa ku siinaya koontarool dhamaystiran oo ku saabsan dalabyadaada waxayna kuu ogolaaneysaa inaad la socoto inta aad ku kharash gareyso dhagsiimooyinka.
Nooca ciyaarta caadiga ah ee Adwords waa ciyaar ballaadhan, kuu ogolaanaya inaad soo bandhigto xayaysiisyada marka la raadiyo kelmad fure ah oo ka kooban mid ka mid ah kelmadaha ama odhaahyada jumladaada muhiimka ah. Halka nooca ciyaarta ay kuu ogolaanayso inaad gaadho dhagaystayaasha ugu badan ee suurtogalka ah, waxa kale oo ay kaa caawin kartaa in aad ogaato ereyo muhiim ah oo cusub. Halkan waxaa ah sharraxaad kooban oo ku saabsan sababta ay tahay inaad u isticmaasho ciyaarta guud ee Adwords:
Wax ka beddelka guud ee ciyaarta waxa lagu daraa ereyadaada furaha a “+.” Waxay Google u sheegaysaa in kala duwanaanshiyaha ereyga muhiimka ahi uu jiro si loo tuso xayeysiiskaaga. Tusaale ahaan, haddii aad isku dayayso inaad iibiso sheeko-yaqaannada safarka, ma rabi doontid inaad u isticmaasho wax ka beddelka ciyaarta ee ereyada muhiimka ah. Si kastaba ha ahaatee, haddii aad beegsanayso alaabo ama adeegyo gaar ah, waxaad u baahan doontaa inaad isticmaasho saxan sax ah, Kaas oo kaliya kicinaya xayeysiiskaaga marka dadku raadiyaan erayada saxda ah.
Halka ciyaarta ballaaran ay tahay dejinta ereyga muhiimka ah ee ugu waxtarka badan ee dib u suuq gaynta, maaha doorashada ugu fiican ee shirkad kasta. Waxay u horseedi kartaa gujisyo aan khusayn waxayna si dhab ah u leexin kartaa ololahaaga xayaysiiska. Waxaa intaa dheer, Google iyo Bing waxay noqon karaan kuwo gardaran marka ay xayaysiisyada dhigaan. Sida oo kale, waxaad u baahan doontaa inaad hubiso in xayeysiisyadaada la tusay isticmaalayaasha ay khusayso. Adigoo isticmaalaya lakabka dhagaystayaasha ee Adwords, waxaad xakameyn kartaa mugga iyo tayada dhagaystayaashaada labadaba. Erayada muhiimka ah ee isbarbardhigga ah ayaa lagu xaddidi karaa noocyo gaar ah oo dhagaystayaal ah, sida kuwa suuqa ku jira ama daawadayaasha dib u suuq gaynta.
Waxaad ku dari kartaa kordhinta wac ololahaaga Adwords si kor loogu qaado beddelka. Waxaad jadwal u samayn kartaa inay soo muuqdaan kaliya marka taleefankaagu soo dhaco ama marka kelmad gaar ah la raadiyo. Si kastaba ha ahaatee, you cannot add Call extensions if your campaigns are limited to the Display Network or Product Listing Ads. Listed below are some tips to add Call Extensions to your Adwords campaigns. You can get started with Adwords today. Just follow these steps to maximize your conversion rate.
Call extensions work by adding your phone number to your ad. It will show up in the search results and CTA buttons, as well as on links. The added feature increases customer engagement. More than 70% of mobile searchers use the click-to-call feature to contact a business. Intaa waxaa dheer, 47% of mobile searchers will visit multiple brands after making the call. Sidaa awgeed, call extensions are an excellent way to capture potential customers.
When you use call extensions with Adwords, you can schedule them to show up only during certain hours. Waxa kale oo aad awood u yeelan kartaa ama joojin kartaa ka warbixinta kordhinta wacitaanka. Tusaale ahaan, haddii aad tahay makhaayad pizza Chicago, xayaysiisyada fidinta wacitaanka waxay u soo muuqan karaan booqdayaasha raadinaya biisa saxan qoto dheer. Soo-booqdayaasha Chicago waxay taaban karaan badhanka wacitaanka ama gujin karaan mareegaha. Marka kordhinta wacitaanka lagu muujiyo aaladda moobaylka, waxay door bidi doontaa lambarka taleefanka marka baaritaanka la sameeyo. Kordhinta la midka ah waxay sidoo kale ka muuqan doontaa kombuyuutarrada iyo tablet-yada.
Milkiilaha ganacsigu wuxuu ka faa'iidaysan karaa kordhinta goobta isagoo bartilmaameedsanaya macaamiisha aaggooda. Iyagoo ku daraya macluumaadka goobta xayeysiiskooda, ganacsigu wuxuu kordhin karaa socodka, iibka online iyo offline, oo si fiican u gaadhaan dhagaystayaasheeda bartilmaameedka ah. Intaa waxaa dheer, dhaaftay 20 Boqolkiiba baadigoobka ayaa ah badeecadaha ama adeegyada maxaliga ah, sida laga soo xigtay cilmi-baarista Google. Iyo ku darida kordhinta goobta ee ololaha raadinta ayaa la muujiyay inay kor u qaadayso CTR inta ugu badan 10%.
Si loo isticmaalo kordhinta goobta, marka hore isku xidh akoonkaaga Places AdWords. Intaa ka dib, dib u cusboonaysii Shaashadda Kordhinta Goobtaada. Haddii aadan arkin kordhinta goobta, gacanta ku dooro. Inta badan kiisaska, waa inay jirtaa hal meel oo kaliya. Hadii kale, meelo badan ayaa laga yaabaa inay soo baxaan. Kordhinta goobta cusub waxay ka caawisaa xayaysiiyayaasha inay hubiyaan in xayeysiiskoodu khuseeyaan meelaha ay beegsanayaan. Si kastaba ha ahaatee, waxaa fiican in la isticmaalo shaandhaynta marka la isticmaalayo kordhinta goobta.
Kordhinta goobta ayaa si gaar ah waxtar u leh ganacsiyada leh goob jireed. Adigoo ku daraya kordhinta goobta, baadhayaashu waxay jihooyinka goobta ganacsiga ka heli karaan xayeysiiska. Kordhintu waxay ku shubtaa Khariidadaha Google iyaga. Intaa waxaa dheer, waxay u fiican tahay isticmaalayaasha mobilada, sida daraasad dhawaan la sameeyay lagu ogaaday 50 boqolkiiba isticmaalayaasha casriga ah waxay booqdeen bakhaar maalin gudaheed markay wax ka raadiyeen casriga. Wixii macluumaad dheeraad ah, arag Kordhinta Goobta ee Adwords oo billow ku dhaqangelinta xeeladaha suuqgeyneed.
