Email info@onmascout.de
Phone: +49 8231 9595990
Kana iwe uri kutsvaga kushandisa Google Adwords yemushandirapamwe wako wekushambadzira, iwe unozofanirwa kuziva zvimwe zvekutanga nezve maitirwo azvinoita. Iwe unofanirwa kushandisa mutengo-pa-kudzvanya (CPC) kubhidha, Saiti yakanangwa kushambadzira, uye kutarisisa zvakare kuwedzera yako yekudzvanya-kuburikidza nemitengo. Kuti nditange, verenga chinyorwa ichi kuti uwane zvakakosha zveAdWords. Mushure mekuverenga chinyorwa ichi, unofanira kukwanisa kugadzira mushandirapamwe unobudirira.
Mutengo-pa-per-tinya kubhidha chinhu chakakosha chemushandirapamwe wePPC unoshanda. Nekudzikisa mari yako-per-click, unogona kuwedzera traffic yako uye kutendeuka mazinga. CPC inotemerwa nebhidhi yako uye neformula inotarisisa kunaka kwead, ad chinzvimbo, uye zvinofungidzirwa zvinokanganisa zvekuwedzera uye mamwe mafomati ad. Iyi nzira inobva pane zvakawanda, kusanganisira rudzi rwewebhusaiti yaunayo uye zvirimo.
CPC mabhidhi nzira akasiyana kune yega saiti. Vamwe vanoshandisa mabhidhiro emaoko nepo vamwe vachivimba nemaitiro otomatiki. Pane zvakanakira nekuipira zvese. Imwe yemabhenefiti akanyanya kukosha eotomatiki kubhidha ndeyekuti inosunungura nguva yemamwe mabasa. Zano rakanaka rinokubatsira kukwidziridza mitengo yako uye kuwana mhedzisiro yakanaka. Paunenge uchinge wamisa mushandirapamwe wako uye nekugonesa mabhidhi ako, iwe unenge uri munzira yekuwedzera kuoneka kwako uye kushandura traffic yako.
A yakaderera CPC inokutendera iwe kuti uwane mamwe mabhatani ebhajeti yako, uye nhamba yepamusoro yekudzvanya inoreva zvakawanda zvinogona kutungamira kune webhusaiti yako. Nekuisa CPC yakaderera, iwe unozogona kuwana yakakwira ROI pane nedzimwe nzira. Mutemo wakanaka wegunwe ndewekugadzirisa bhidhiyo yako pavhareji yekutengesa yaunotarisira kuita pamwedzi. Kuwanda kwaunogamuchira kutendeuka, iyo yakakwirira ROI yako.
Nemazana ezviuru zvemashoko akakosha aripo, mutengo-pa-kudzvanya kubhidha chinhu chakakosha chekubudirira kwePPC mushandirapamwe. Kunyangwe maCPC akakwira haadiwe kune yega indasitiri, mitengo yakakwira inogona kuita kuti vakwanise kutengwa. Semuyenzaniso, kana bhizinesi richipa chigadzirwa chepamusoro-soro, inogona kukwanisa kubhadhara CPC yakakwirira. Mukupesana ne, maindasitiri ane yakakwira avhareji mutengo pakudzvanya anogona kukwanisa kubhadhara yakakwira CPC nekuda kwehupenyu hwehupenyu kukosha kwevatengi..
Kuwanda kwemari yaunoshandisa pakudzvanya kunoenderana nezvakati wandei, kusanganisira yemhando yemhando uye keyword kukosha. Kana izwi rako rakakosha risingaenderane nebhizimusi rako rakanangana nemusika, chikumbiro chako chinogona kuwedzera 25 muzana kana kupfuura. A high CTR chiratidzo chimwe chekuti ad yako yakakosha. Inogona kuwedzera CPC yako uchidzikisa Avg yako. CPC. Vashambadziri veSmart PPC vanoziva kuti CPC kubhidha haisi yemazwi akakosha chete, asi musanganiswa wezvimwe zvinhu.
Kana CPC ichitsvaga Adwords, unobhadhara muparidzi imwe mari yekudzvanya kwega kwega zvichienderana nekukosha kwekushambadzira kwako. Semuyenzaniso, kana ukatenga chiuru chemadhora uye wowana kamwe chete, iwe unobhadhara mutengo wakakwira kupfuura kana ukashandisa ad network seBing. Iri zano rinokubatsira kusvika kune yakakwira nhamba yevatengi uye yakaderera mutengo-pa-kudzvanya.
NeSaiti Targeting munzvimbo, Vashambadziri veGoogle vanokwanisa kusarudza mawebhusaiti pachaonekwa zviziviso zvavo. Kusiyana nekubhadhara-per-click advertising, Saiti Targeting inobvumira vashambadziri kunanga chaiwo zvemukati masaiti. Nepo kubhadhara-per-click advertising kwakanakira vashambadziri vanoziva chaizvo izvo vatengi vavo vari kutsvaga, inosiya mukana wemusika usina kushandiswa. Heano mamwe matipi ekuita kuti ads yako ibude pachena:
Nhanho yekutanga mukukwirisa mitengo yako yekushandura ikusarudza iyo chaiyo saiti-yakanangana nekugadzira ad kugadzira. Mashambadziro anoenderana neakasarudzika saiti zvirimo anozonyanya kushandura. Sarudza chigadziriso chakanangana nesaiti kudzivirira kuneta kwevateereri, ndipo apo vateereri vanoneta nekuona ads imwe chete yapera. Izvi zvinonyanya kukosha kana uchishambadzira kune vanhu vane yakaderera kuverenga mazinga. Ichi ndicho chikonzero kuchinja vanogadzira ad nguva dzose kunogona kubatsira.
Kushandisa kutarisisa zvakare neAdwords kunogona kuita zvakanyanya. Inogona kushandiswa kukwezva vangangove vatengi kune yako webhusaiti. Facebook ine zvakawanda kupfuura 75% yevashandisi venhare, zvichiita kuti ive sarudzo yakanaka yekusimudzira kuvepo kwako pa Twitter. Pamusoro pe, unogona kutora mukana weAdwords’ mobile-hushamwari fomati yekubata kutarisisa kwevateereri vako. Nenzira iyi, unogona kuvashandura kuva vatengi. Kushandisa Facebook ne Twitter kutarisisa zvakare inzira huru yekushandisa zvakanyanya iyi ine simba yekushambadzira maitiro..
Kutarisa zvakare neAdwords kune akawanda mabhenefiti. Inokubatsira kuti ugare uchibatana nevatengi vako varipo uye usvike kune vatsva. Nekuisa Script tags pawebhusaiti yako, vanhu vakashanyira saiti yako munguva yakapfuura vachaona ads yako zvakare, kugadzira kudzokorora bhizinesi. Google zvakare inobvumidza iwe kuti ushandise zvakare kunanga neAdwords mumatanho akasiyana siyana enhau, kusanganisira Facebook, Twitter, uye YouTube.
Google Ads inoshandisa kodhi inonzi “retargeting” iyo inoshanda nebrowser yemuenzi kutumira ads. Iyo kodhi hairatidzi pawebhusaiti yevashanyi skrini, asi inotaurirana nebrowser yemushandisi. Izvo zvakakosha kuti uzive kuti wese mushandisi weinternet anogona kudzima makuki, izvo zvichaita kuti ruzivo rwekushambadzira kwepamhepo rusaite munhu. Iwo mawebhusaiti anotova neGoogle Analytics tag yakaiswa anogona kusvetuka kuwedzera iyo Google Ads yekutangisa kodhi.
Imwe nzira yekutarisa zvakare neAdwords rondedzero-yakavakirwa retargeting. Murudzi urwu rwekutarisa zvakare, vashandisi vakatoshanyira webhusaiti uye nekudzvanya kusvika kune yekumashure-kubaya yekumhara peji. Izvi zvakanangwa shambadziro zvinogona kukurudzira vashanyi kutenga kana kusimudzira kune kunyoresa. Kutarisazve neAdwords izano rakanakisa rekugadzira emhando yepamusoro inotungamira.
