Chii chinonzi Adwords?

AdWords ibasa rakapihwa neGoogle rinoita kuti mabhizinesi ashambadze zvigadzirwa kana masevhisi avo. It lets you reach customers at every stage of the customer journey, uye inokutendera kuti utarise kuita kweads yako. Iyo sevhisi yakanyanya mushandisi-inoshamwaridzika uye inopa dzakasiyana siyana sarudzo kugadzirisa ako ads.

Google AdWords is Google’s advertising service

AdWords is a search engine advertising service that allows businesses to pay a set price to place advertisements on Google’s websites. Ads anoratidzwa pawebhu peji, muchimiro chechinyorwa kana mifananidzo, iyo inotevedzera kutarisa uye kunzwa kweavhareji yekutsvaga mhinduro. Zviziviso zvinoiswa pamawebhusaiti akakodzera mukati meGoogle zvemukati network. Kuti uwedzere kuoneka kwezviziviso, vashambadziri vanogona kusarudza saiti-yakananga sarudzo mune yavo control panel.

Iyo sevhisi inoshanda neiyo mabhidhi system, kubvumira vashambadziri kuti vasarudze mari yavo yakawandisa, izvo zvinosiyana zvichienderana nekuti vangani vanodzvanya iyo ad inogamuchira. Vashambadziri vanogona kusarudza imwe yemhando nhatu dzekubhidha: cost-per-click, inova mari inobhadharwa pakudzvanya, mutengo-pa-chiuru, uye mutengo-pa-kubatanidzwa, ndiwo mutengo unobhadharwa kana mushandisi akatendeuka.

Google AdWords haina kukakavara. Muna Kubvumbi 2002, mhosva yekutyora patent yakamhan'arwa neGoogle pamusoro pesevhisi. In 2004, makambani maviri akasvika pakugadzirisa uye Google yakabudiswa 2.7 miriyoni migove yezvakajairika stock kuYahoo! mukudzorera rezinesi risingaperi pasi pe patent.

AdWords inobvumira mabhizinesi kunanga kushambadza kwavo kune vangangove vatengi zvichienderana nenzvimbo yavo, age, uye keywords. Pamusoro pe, vashambadziri vanogona kusarudza nguva yezuva nenzvimbo yechishambadzo. Semuyenzaniso, mabhizinesi mazhinji anomhanyisa ads Muvhuro kusvika Chishanu pakati 8 AM uye 5 PM, nepo vamwe vachimhanyisa ads mukati mekupera kwevhiki chete.

Chakanyanya kukosha bhenefiti yeAdWords kugona kwayo kuchengetedza mabhizinesi mari yakawanda. Sevhisi inobhadharisa vashambadzi chete kana mushandisi adzvanya pakushambadzira kwavo, zvinoreva kuti vanogona kuona kushambadzira kwavo pane akawanda mawebhusaiti pasina kushandisa mari yakawanda. Uyezve, mabhizinesi anogona kuteedzera kushambadzira kwavo nekuona kuti ndedzipi ads dzakadzvanywa uye nani.

Google AdWords sevhisi ibasa rekushambadza rinobhadharwa rinopihwa neGoogle. Mabhizinesi anogona kuishandisa kuwedzera kutengesa nekuisa zviziviso paGoogle uye mawebhusaiti ayo akabatana, pamwe chete nenharembozha nemavhidhiyo. Digital Logic inopa masevhisi eAdwords manejimendi, uye inonyanya kuwana zvakanyanya kubva mumabhajeti avo ekushambadzira.

Google AdWords inobatsirawo mabhizinesi kukwikwidza padanho rekutamba, zvichiita kuti zvive nyore kumabhizinesi madiki kukwikwidza nemakambani makuru. Iyo sevhisi inobatsira makambani kuwana zvakachinjika, nepo mabhizinesi madiki anogona kutarisa pamisika niche. Google Ads inobvumirawo vashambadziri kuti vawedzere Ad Ranks uye Ad Quality. Izvi zvinhu zviviri zvakakosha pakuita kushambadzira kunobudirira. Yepamusoro Ad Zviyero uye Ad Quality zvibodzwa zvinobvumira mabhizinesi madiki kuti awane epamusoro masanji uye kugara achikwikwidza.

AdWords inoshanda pane auction system, uye nguva dzese mushandisi paanotsvaga, Mabhedha eGoogle pane anonyanyoenderana ads. Izvi zvinobatsira vashambadziri vane High Quality Scores kuderedza mutengo wavo pakudzvanya, izvo zvinowedzera ROI. Aya ads anoonekwawo ari nani zvinzvimbo paSERP, zvichiita kuti tinya uye kushandurwa kwakawanda.

It allows businesses to reach customers at every step of the customer journey

There are multiple paths to customer acquisition and retention, uye Adwords inogona kubatsira mabhizinesi kusvika kune vatengi ava muzvikamu zvese zverwendo rwavo. Haisi nzira dzese dzinoenda kunzvimbo imwe chete, asi kana mabhizinesi akashandisa akawanda ekubata mapoinzi mukati merwendo rwevatengi, ivo vachawedzera mukana wekushandura inotungamira kuva vatengi vanobhadhara.

It allows businesses to track the performance of their ads

AdWords is an advertising platform that enables businesses to create and track their ads. Ivo vanokwanisa kuona kuti ma ads avo anoshanda sei nekutevera nhamba yekudzvanya kwavanogamuchira, uye nhamba yevashanyi kune webhusaiti yavo. Mabhizinesi anogona zvakare kutevedzera maitiro avanoita zvakanaka maererano neruzivo rwemhando, lead generation, uye kutendeuka. Izvi zvinobatsira mabhizinesi kukwidziridza mishandirapamwe yavo kuti vabudise mhedzisiro yavanoda.

Mabhizinesi anogonawo kuona kudzoka kwavo pakudyara, tichienzanisa zvabuda nezvakadzoka kubva kune mamwe machaneli. Kana kudzoka kwakaderera pane zvinotarisirwa, zvinogona kureva kuti account inoda kuvandudzwa kana kuti ads ari panzvimbo isiri iyo. Kana vakagamuchira kudzoka kwepamusoro, chingave chiratidzo chakanaka chekuenderera mberi nekudyara muchiteshi. Imwe nzira yekuona kushanda kwe ad ndeyekuienzanisa nemutengo-per-shanduko. Iyi metric inokuudza kuti imarii iri kushandiswa nebhizinesi pane chaiyo ad uye kangani pairi kutendeuka.

AdWords inopawo API ine simba iyo inobvumira mabhizinesi kuteedzera mashandiro emapoka avo ekushambadzira uye mishandirapamwe. Otomatiki zvinyorwa zvinogona kuteedzera uye kuyera mashandiro emushandirapamwe uchishandisa API. Mabhizinesi anogona zvakare kuyera kuita kweads ega ega nekuyedza kushambadza kwavo ne automated script. Iyo Google AdWords API inobvumira vashambadziri kuti vawedzere hunyanzvi hwavo hwekutaura uye kukwidziridza kushambadzira kwavo. Zvishandiso izvi zvinoderedza nguva-ku-musika yemashambadziro avo ekushambadzira.