Ndeapi Mabhenefiti eAdwords?

AdWords ipuratifomu yekushambadzira yeGoogle. It allows businesses to create ads and track their performance. Inoshanda nekubhidha pamashoko akakosha. Nyanzvi zhinji dzekushambadzira dzedhijitari dzinoshandisa iyo kuwedzera mari yavo uye kusvika kune vatengi vanovavarira. Pane zvakawanda zvinobatsira pakushandisa iyi platform. Izvi zvinosanganisira: live auction system, keyword relevancy uye yekutevera mhinduro.

Google AdWords is Google’s advertising platform

Google AdWords is a platform for businesses to reach targeted audiences with their ads. Iyi puratifomu inoshanda pane yekubhadhara-per-click modhi, zvinoreva kuti mabhizinesi anongobhadhara chete kana vashandisi vadzvanya pane ads uye vachiona mawebhusaiti avo. Inobvumirawo mabhizinesi kuti atarise kuti ndeapi ads anodzvanywa uye ndeapi vashanyi vanoita.

Google AdWords inzira yakanaka yekusimudzira webhusaiti kana chigadzirwa. Iwe unogona kugadzira uye kugadzirisa ad yako mune akasiyana mafomati, kusanganisira zvinyorwa uye mufananidzo. Zvichienderana nefomati yekushambadzira yaunosarudza, text ads icharatidzwa mune imwe yeakati wandei akajairwa saizi.

Google AdWords inokutendera kuti utarise vangangove vatengi zvichienderana nemazwi akakosha uye nenzvimbo. Iwe unogona zvakare kunanga ako ads kune yakatarwa nguva dzezuva, sepanguva dzebasa. Semuyenzaniso, mabhizinesi mazhinji anomhanyisa ads chete kubva 8 AM kuti 5 PM, nepo mamwe mabhizimisi anogona kuvhurwa pakupera kwevhiki chete. Nekushandisa mazwi akakosha anoenderana nechigadzirwa chako kana sevhisi, unogona kusvika kune vateereri vakawanda uye kuwedzera ROI yako.

Kushambadzira paGoogle Kutsvaga kunoita chikamu chikuru chemari yeGoogle. Yave zvakare kuwedzera kuedza kwayo kushambadzira muYouTube, akaona a 50% gore-pamusoro-gore kuwedzera mukota yayo yekutanga. Bhizinesi rekushambadzira reYouTube riri kutora chikamu chakakura chemadhora ekushambadza kubva kune yechinyakare mutsara TV.

Google AdWords haisi puratifomu iri nyore kushandisa, asi inopa akawanda mabhenefiti eecommerce mabhizinesi. Chikuva chinopa marudzi mashanu emishandirapamwe. Iwe unogona kushandisa imwe kutarisa vateereri chaivo, izvo zvakakosha kumabhizinesi ecommerce. Semuyenzaniso, unogona kuseta mushandirapamwe wekunongedza vatengi zvichienderana nemaitiro avo ekutenga uye chinangwa chekutenga.

Usati wagadzira kushambadzira kweGoogle AdWords, zvakakosha kutsanangura zvinangwa zvako. Zvakanaka, izvo zvinoshambadza zvinofanirwa kutyaira traffic kune yakakodzera peji peji. Google AdWords inopa marudzi maviri ekubhidha: nemaoko kuseta bhidhi uye kushandisa keyword planner. Iyo yekupedzisira inogona kunge yakanyanya kudhura, asi zvinoda kumwe kuchengetedzwa.

It is a live auction

AdWords bidding is the process of bidding for a specific ad spot in the search results. Huwandu hwaunobhadharisa ad yako huchakanganisa kunaka kwaunogamuchira. Kana uine zvibodzwa zvemhando yepamusoro, ad yako inowana mazinga epamusoro uye yakaderera CPC.

Mukuita uku, ad inonyatsoita inowana chinzvimbo chepamusoro mumibairo yekutsvaga. Kuwedzera bhidhiyo yako hakuvimbisi iwe nzvimbo yepamusoro. Pane kudaro, iwe unofanirwa kuve neakanakisa ad inoenderana neshoko rekutsvaga uye inosangana neAd Rank zvikumbaridzo.

AdWords inogadzira Quality Score munguva chaiyo yezwi rega rega. Iyi algorithm inotora zvinhu zvakawanda mu account kana uchiverenga mhando yemhando. Kana iyo Quality Score yakaderera, AdWords hairatidze ad yako. Kana uine zvibodzwa zvepamusoro, ad yako icharatidzwa pamusoro pekutsvaga kweGoogle.

Kuisa chikumbiro, iwe unofanirwa kuziva izwi rako rakakosha uye kuseta yako mhando dzemitambo. Izvi zvinokanganisa huwandu hwaunobhadhara kune yega kiyi kiyi uye kana iwe uchange uri papeji yekutanga. Kubhidha kunoisa iwe muchitoro cheGoogle kuti uone kuti ndedzipi ads dzichaonekwa. Nekunzwisisa nuances yeiyi nzira, iwe unozogona kubhidha zvakanaka.

It allows advertisers to pick keywords that are relevant to their business

When selecting keywords for your ad campaign, iwe unofanirwa kuchengeta kukosha kweiyo ad yako kune keyword mupfungwa. Kukoshera kweAd chinhu chakakosha nekuti zvinopesvedzera kubhidha kwako uye mutengo pakudzvanya. MuAdwords, unogona kutarisa huwandu hwemhando yemazwi ako akakosha kuti uone kukosha kweiyo ad yako. Chibodzwa chemhando nhamba iyo Google inopa yega yega kiyi. Chiyero chemhando yepamusoro chinoreva kuti ad yako ichaiswa pamusoro pevakwikwidzi vako vane zvibodzwa zvakaderera.

Paunenge uine rondedzero yemazwi akakosha, iwe unogona kutanga kuvaka peji rekumhara rinotarisa aya mazwi makuru. Iri peji rekutora rinozotungamira vatsva vanonyorera vanoda kushanda mubhizinesi rako. Mukuwedzera kune mapeji ekumhara, iwe unogona zvakare kumhanya Adwords mishandirapamwe kunanga aya mazwi makuru.

Imwe pfungwa yakakosha pakusarudza mazwi akakosha ekushambadzira kwako ivhoriyamu yekutsvaga yemazwi ako akakosha. Mazwi akakosha ane vhoriyamu yekutsvaga yakakwirira inodhura zvakanyanya kubhidha pairi. Izvi zvinoreva kuti iwe unofanirwa kusarudza mashoma mazwi ane mwero yekutsvaga vhoriyamu. Izvi zvichakubatsira kuchengetedza bhajeti rako kune mamwe mazwi akakosha anogona kuburitsa mhedzisiro.

It allows businesses to track the performance of their ads

Google AdWords allows businesses to track the performance of their adverts, kusanganisira kuti vangani vanodzvanya uye kuti vangani kutengesa kwavanogadzira. Mabhizinesi anogona zvakare kuseta mabhajeti uye nekuachinja sezvinodiwa. Semuyenzaniso, kana iwe uchida kushandisa imwe mari pakudzvanya, iwe unogona kuseta yakaderera bhajeti yemamwe maturusi uye yakakwira bhajeti yemamwe maturusi. Zvadaro, AdWords inozogadzirisa otomatiki mabhidhi ako zvichienderana nemushandirapamwe wako.

Shanduko yekutevera ndiyo imwe nzira yekutevera budiriro yemashambadziro ako. Zvinokutendera kuti uone kuti vangani vatengi vawakawana kuburikidza nemashambadziro ako uye iyo yakazara mari yawakashandisa pakutendeuka kwega kwega.. Chimiro ichi ndechekusarudza, asi pasina, iwe uchafanirwa kufungidzira kuti yakawanda sei ROI yaungatarisira kubva pamushandirapamwe wako. Nekutendeuka kwekutevera, unogona kuteedzera zvese kubva pakutengesa webhusaiti kusvika kudhawunirodha app kusvika kunharembozha, uye kunyange kuyera iyo ROI kubva pakutendeuka kwega kwega.

Google AdWords chishandiso chakakosha kumabhizinesi madiki. Zvisinei, zvakakosha kuti urambe uchifunga kuti unofanirwa kutarisa uye kukwidziridza ads yako nguva dzose. Zvikasadaro, unogona kupedzisira washandisa mari yakawanda pamushandirapamwe wekushambadzira usingaburitse mhedzisiro.

Imwe mukana mukuru wekushandisa Google AdWords ndiyo yekubhadhara-per-click modhi. Kubhadhara chete kana mumwe munhu adzvanya pane yako ad inobvumira mabhizinesi kuchengetedza mari. Pamusoro pe, Adwords inobvumira mabhizinesi kuti atarise mashandiro ekushambadzira kwavo nekutevera kuti ndedzipi ads dzakadzvanywa uye kuti ndedzipi dzinoonekwa nemushandisi..