Chii chinobatsira mukuwana ruzivo rwemhando muGoogle Ads?

Kune akawanda sarudzo muGoogle AdWords yekunongedza. Rapport tarisiro ndiyo imwe yedzakanyanya kukosha sarudzo, kuti uwane ruzivo rwemhando neGoogle Ads. Targeting ndiyo imwe yenzira dzakanakisa, kuti uwane ruzivo rwakasimba rwechiratidzo, uye iwe uchawana huwandu hwakaringana hwekuzivikanwa, izvo zvakakwana, kuzivisa brand yekambani yako, gadzirisa chigadzirwa chako kana masevhisi. Kana iwe uine nyowani kana iripo brand, unoda yakakura keyword research, kunyatsosvika kune vateereri vakanangwa. Google yakashandura chinangwa chayo mumakore, zvinoreva ______________ zvinoreva, kuti iwe unogona kuganhurira boka rako raunoda nenhamba yezvirongwa:

• Keyword-Targeting: Iwe unogona kutarisa mapeji ewebhu pane makuru mawebhusaiti ane mazwi makuru aunosarudza.

• Themen-Targeting: Zviri nyore, Tarisira mawebhusaiti zvichienderana nemusoro wezvinyorwa zvawo.

• Placement-Targeting: Mawebhusaiti anotarisirwa anogoneka uchiramba uchifarira vateereri vako.

• mapoka ane zvido zvakafanana: Svika kune vashandisi, vakaratidza kufarira mimwe misoro kana zvigadzirwa.

• zvikwata zvinonangwa pamusika: Taura nevaungangove vatengi vako, vari kushingaira kutsvaga zvigadzirwa kana masevhisi, zvinoenderana nerudzi rwako.

• nzvimbo uye mutauro: Zvinogoneka, Mitauro uye nyika dzakananga, kutaura nezvenzvimbo kana maguta.

• Kunangisa mudziyo: Iwe unogona kusarudza rudzi rwechigadzirwa, izvo zvaunoda kuti vashandisi vako vaone neako ekuratidzira ads.

• kutariswa kwevanhu: Google AdWords inobvumira kunanga vashandisi nevarume nezera.

Iyi nzira inosanganisira zvinhu zvitatu.

1. Kutanga, mhando yako inounzwa kune vakawanda vateereri uye zvino inovapa zvemukati, vane chimwe chinhu chinokosha chokupa.

2. Chechipiri chinoratidza kushambadzira, kuti vaone chiziviso chako, kana vakashandisa internet kwenguva refu uye vakaridza bhero nezve brand yako kweimwe nguva yenguva.

3. Kana zvasvika kuGoogle AdWords, tinochikoshesa, kutengesa zvigadzirwa zvakanaka kana masevhisi. Chinangwa chekutenga kuseri kwekutsvaga kweGoogle chakakwira kupfuura imwe PPC midhiya uye iwe unoda kuishandisa zvakanyanya, nekugadzirisa kutengesa.

Kutengesa zvigadzirwa hachisi chikonzero, nei uchifanira kushambadza neGoogle AdWords. Pane kakawanda, pane chinangwa chako, wedzera ruzivo rwemhando uye unganidza zvinotungamira zvekutenga maitiro. Google Ads haisi yekuvandudza zvigadzirwa- uye mapeji ebasa. Unogona kusarudza imwe kana ese ari maviri echiratidziro- uye shandisa kutsvaga network, kuvaka ruzivo rwemhando uye kuwana mamwe magwara.