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Keyword research is an important part of any AdWords campaign. It will help you find keywords that people are searching for online and will ensure that your campaign is as targeted as possible. Pamusoro pe, keyword research inogona kukubatsira kuseta bhajeti chaiyo yemushandirapamwe wako. Sezvo mutengo wekudzvanya uchisiyana zvakanyanya kubva pakiyi izwi kune kiyi uye indasitiri kune indasitiri, zvakakosha kuti uite tsvakiridzo yakawanda sezvinobvira kuti uve nechokwadi chekuti bhajeti yako yashandiswa zvakanaka.
Kutanga, shandisa izwi rembeu, iyo ipfupi, yakakurumbira keyword inotsanangura chigadzirwa chako kana sevhisi. Semuyenzaniso, kana bhizinesi rako richinyanya kuita zvechokoreti, you might choose “chocolate”. Kubva ipapo, wedzera iyo yembeu keyword rondedzero mune yakakwira nhanho runyorwa rweakabatana keywords. Google Keyword Tool inogona kukubatsira kugadzira mazano embeu yako.
Imwe nhanho yakakosha mukutsvagisa mazwi makuru ndeyekuona chinangwa chemushandisi. Kusarudza mazwi akakosha kubva pachinangwa kwakakosha nekuti mazwi makuru asina basa haana basa. Semuyenzaniso, a person searching for “wedding cake” has a different intent than someone searching for “wedding cakes near me”. Iyo yekupedzisira ndiyo yakanyanya kunangwa kutsvaga, uye zvinowanzoita kuti utenge.
Kana uchinge wasarudza chinangwa chevateereri vako, unogona kutanga keyword research. Nepo kune emahara keyword ekutsvagisa maturusi akadai seGoogle Adwords Keyword Tool, zvakakosha kuti utarise akabhadharwa keyword research maturusi akadai seAhrefs kuti uone kukosha kwemazwi ako akakosha. Zvishandiso izvi zvakare zvinokupa metrics nezve ako akakosha mazwi.
Keyword research yakakosha kana iwe uchida kuwana zvakawanda kubva muAdWords yako mushandirapamwe. Izvo zvakakosha kuti uzive mhando dzemakiyi mazwi anotsvaga vanhu uye ndeapi ari kunyanya kukwikwidza. Paunenge wasarudza mhando yemazwi akakosha, unogona kutarisa mushandirapamwe wako kune avo vane vhoriyamu yekutsvaga yakakwirira. Iwe unogona zvakare kushandisa Google Keyword Planner chishandiso kuti uone kana paine akakosha mazwi.
When a visitor clicks on your advertisement, uchabhadhariswa zvichienderana nebhidhi yaunoisa kune iyoyo ad. Kubhidha paGoogle ads kwakafanana nemusika wemasheya mukuti wakavakirwa pakupihwa uye kudiwa. Mishandirapamwe yepamberi inogona kushandisa zvigadziriso zvebhidhi kukwidziridza mabhidhi avo nekufamba kwenguva.
Kuedza mabhidhi akasiyana, you can use the Draft & Experiments feature in Google Ads. Ichi chimiro chinokutendera kuti uedze huwandu hwakasiyana hwemabhidhi uye uone kuti ndeipi inoburitsa zvakanakisa mhedzisiro. Semuyenzaniso, kana uri kusimudzira mushandirapamwe wekuzivisa brand, unogona kugadzirisa dhidhi yako ne 20% zvemafoni efoni. Zvisinei, iwe unofanirwa kungwarira kuita shanduko huru mubhidhi yako kusvika wava nedata rakakwana rekuita shanduko dzinodiwa. Iwe unogona zvakare kuita kuti maitiro ekubhidha ave nyore nekuchengetedza account yako chimiro chiri nyore.
Kubhadhara pamazwi makuru muAdwords kunogona kuvhiringidza, kunyanya kune avo vatsva kune nzira yekushambadzira. Vanhu vazhinji vanopedzisira vashandisa mari yakawandisa kune vashoma kutendeuka. Vanotenda zvisizvo kuti vanofanirwa kunanga chinzvimbo chepamusoro paGoogle's SERPs. Zvisinei, kune nzira dzinoshanda dzekubhidha dzisingangodzikisi mari yako chete, asi zvakare wedzera shanduko yako uye chinzvimbo chekushambadzira.
Kana iwe usina ruzivo mukubhidha paGoogle Ads, unogona kubvunza nyanzvi kuti ione iyo chaiyo bhidhi yemushandirapamwe wako. Nzira yakanaka yekutanga kufunga nezvezvinangwa zvebhizinesi rako uye kuti unoda kuzvizadzisa sei. Zvinangwa izvi zvinokutungamira mumabhidhi ako. Iwe unofanirwawo kufunga nezvenhoroondo yemazwi ako makuru.
Kubhidha pamazwi akakosha kwakakosha pakushambadzira kwakabhadharwa kwakabudirira. Sarudza mazwi akakosha anoenderana nebhizinesi rako. Zvadaro, ongorora uye gadzirisa zvinoenderana nemhedzisiro iri nani. Besides, iwe unofanirwa kuve nechokwadi chekugara uchitarisa mushandirapamwe wako uye kugadzirisa ako mazwi makuru kana akatadza kuunza zvaunoda mhedzisiro. Weslee Clyde inyanzvi yekushambadzira yekushambadzira kuNew Breed. Anosundwa neruzivo rwevatengi.
Pane nzira dzakawanda dzekukwirisa mabhidhi aunoitira ads paGoogle. Iwe unogona kusarudza kutarisa pamutengo pane kudzvanya, pakati penzvimbo, kutendeuka, kana kubatanidzwa, kana kuti unogona kushandisa musanganiswa wemametric aya. Google inotarisawo Quality Score, zvinotarisirwa kudzvanya-kuburikidza mwero, uye ad kukosha. Kuwedzera yako yemhando zvibodzwa kunogona kuderedza mutengo wako pakudzvanya uye kuwedzera yako avhareji chinzvimbo.
Tracking the results of Adwords pay-per-click campaigns can be difficult. Kunyange zvazvo zviri nyore kuyera kutendeuka kubva kune webhusaiti, hazvisi nyore kuronda chiitiko chisina Indaneti. Semuyenzaniso, vamwe vatengi vanogona kufarira sevhisi asi vanosarudza kutaura nemunhu chaiye parunhare. Kutevera kufona kwakasiyana kwazvo nekutevera kutendeuka kwewebhusaiti, asi zvinogoneka.
Kutsvaga shanduko yeasiri ecommerce mishandirapamwe, iwe unogona kuseta kukosha kwekushandura kunoratidza iyo inozowana mari. Ukoshi uhwu hunogona kusetwa mushanduko yekutevera marongero muAdWords. Kushandisa chimiro ichi, unofanira kugadzirisa chidimbu chekodhi muakaundi yeAdWords. Iwe unozofanirwa kuwedzera shanduko kubva kune yako yekutenga ngoro system.
Kana wangoisa ruzivo rwese rwunodiwa, unogona kuronda mhedzisiro yeAdwords mishandirapamwe. Iwe unogona zvakare kuona nhamba yeshanduko pane ese mashanduko maitiro. Pamusoro peizvi, iwe unogona kuona iyo attribution modhi yeshanduko yega yega. Kana iwe uchida kuwana nzwisiso iri nani yekuti ndeapi mazwi makuru uye ad mafomu anoburitsa zvakanakisa mhedzisiro, unogona kuseta template yekutevera uye shandisa iyi ruzivo rwekutevera mumishandirapamwe inotevera.
Iwe unogona zvakare kubatanidza yako AdWords uye Google Analytics account. Analytics ndeyemahara uye inopa akasiyana ekuwedzera maficha. Iwe unogona kudzidza zvakawanda nezve nzira yekubatanidza izvi zvirongwa zviviri muGoogle Yakasanganiswa Simba reAdWords uye Analytics webinar.. Iyo webinar yekare, asi zvichiri kubatsira pakunzwisisa hukama pakati pezviviri.
Imwe nzira yekutevera mibairo yeAdwords mishandirapamwe ndeyekutsvaga mapoka ad. Aya ndiwo maunganidzwa ekushambadzira ane mazwi akakosha akafanana. Aya mapoka ekushambadzira anogona kugadzirwa kune akasiyana zvigadzirwa kana sevhisi mhando. Mapoka aya anogona kubva angoiswa matagi nekuiswa muzvikamu. Ichi chinhu chinobatsira zvakanyanya mukuronda mhinduro.
The Quality Score of your Adwords ads is the estimated level of relevancy between your ad and a user’s search. Zvinosarudzwa nezvinhu zvakawanda, kusanganisira ad kukosha uye ruzivo rwemushandisi pane yako yekumhara peji. Yako Hunhu Chibodzwa chinozosiyana kune akasiyana makiyi, ad groups, uye mishandirapamwe. Chibodzwa chemhando yakaderera chinogona kukonzera kutambisa ad bhajeti uye kusaita zvakanaka kwekushambadzira.
Kudzvanya-kuburikidza nechiyero kunoreva huwandu hwevanhu vanodzvanya pane yako ad, uye ndiyo metric yakakosha yekuona kushanda kwemushandirapamwe wako. Kana vanhu vasiri kudzvanya pane yako ad, iwe unozopedzisira uine yakaderera Quality Score. Kana yako yekudzvanya-kuburikidza mwero yakakwira, ad yako ichaonekwa yakakwira mumibairo yekutsvaga uye mutengo-pa-per-click yako uchadzikira.
Kuti uwedzere kunaka kwako zvibodzwa, ita shuwa kuti kushambadzira kwako kunoenderana nezviri pasaiti yako. Unogona kuita izvi nekusarudza Broad match, Kuenderana kwechirevo, kana Single keyword ad mapoka. Kana iwe uri kuyedza kusvika kune vanhu vari kutsvaga chimwe chigadzirwa kana sevhisi, unofanira kushandisa Broad match, sezvo iriyo nzira yakakosha yekusvika kwavari. Mutsara wemitsara ndiyo inonyanya kukosha sarudzo kune vanhu vakanyanya mukutsvaga kwavo, asi haugone kunongedzera chaiwo maficha echigadzirwa chako.
Kana kushambadzira kwako kusasangana nechinangwa chemutsvagi, havazoratidzirwe muauction. Nekuwedzera yako Quality Score, iwe unozokwanisa kuburitsa vakwikwidzi vari kubhadhara dhora repamusoro panzvimbo yekushambadzira. A High Quality Score inogona kubatsira vashambadziri vane mabhajeti mashoma kukwikwidza nevakakwira-bidder.
Pamusoro pekutarisa mazwi ako makuru, iwe unofanirwawo kuterera kune ako mapeji ekumhara. A good Quality Score will improve your ads’ performance over time. Iyo yakakwirira yako Quality Score, iyo yakaderera mutengo-pa-kudzvanya kwako kuchave. Izvi zvinodaro nekuti mapeji ako ekumhara anofanirwa kuve akakodzera kune keyword grouping. Yakanaka Hunhu Chibodzwa ichaita kuti kushambadzira kwako kuoneke kumusoro mune organic yekutsvaga mhinduro uye kudzikisira yako mutengo-per-tinya. Saka zvakakosha kuti utarise Hunhu Hwako hwema ads uye kuvavandudza kakawanda sezvaunokwanisa.
Yako mhando yemhando inogona kuvandudzwa nekuvandudza kukosha kwemazwi ako akakosha. Izvo zvakare zvinofunga nezve yako yekumhara peji ruzivo. A low CTR zvinoreva kuti ad yako haina basa. Iyo yakakwira CTR inowedzera yako mhando yemhando, nepo akaderera anorideredza.
