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Kana iwe uri mutsva kuAdwords, zviri nani kuchengeta zvinhu zviri nyore. Usaedze kuita zvinopfuura zvinobvumirwa nepuratifomu. Uye iva nemoyo murefu – zvichatora nguva kuti tsoka dzako dzinyorove. Ichi chinyorwa chinokufambisa iwe nematanho ekutanga ekutanga danidziro yako. Pane zvakawanda kuAdwords pane kungomisa mushandirapamwe, zvisinei. Ramba uchiverenga kuti udzidze zvakawanda nezve Split yekuyedza ads uye nekugonesa mapeji ekumhara.
Paunenge uchishandisa pay-per-click advertising kusimudzira webhusaiti yako, keyword research yakakosha. Nekunzwisisa izvo vatengi vari kutsvaga online, unogona kugadzira zvinoenderana. Inokubatsirawo kuti utarise vateereri chaivo, sevaya vanoshanda muindasitiri yezvokurapa kana vanofarira kuvhiyiwa musana. Semuyenzaniso, kana musika wako waunovavarira uri musana wevanovhiya, unogona kuvanangisa nechishambadzo chakanangwa. Kushandisa Google Keyword Planner kunogona kukubatsira kuwana iwo akakosha mazwi.
Chekutanga, shandisa keyword tool iyo inoita kuti uongorore misoro, mibvunzo, uye nharaunda dzinoenderana nesaiti yako. Bing ndiyo yechipiri pakukura injini yekutsvaga munyika, processing 12,000 mamiriyoni ekutsvaga mwedzi wega wega. Paunenge wasarudza mazwi ako makuru, unogona kunyora zvinyorwa zvinoshandisa mazwi aya. Izvi zvichawedzera mikana yekukwezva vashanyi vatsva, kuwedzera yako saiti traffic. Mushure mekutsvaga mazwi makuru, sarudza zvakanakisa zvemukati mako.
Chimwe chishandiso chekutsvaga mazwi akakosha ndeye Ahrefs. Ichi chishandiso chemahara chinokupa ruzivo rwakadzama nezve keywords, kusanganisira vhoriyamu yavo yekutsvaga, makwikwi, uye webhusaiti traffic. Inogona zvakare kukuudza kuti ndevapi vakwikwidzi vane yakakwira vhoriyamu yekutsvaga uye vari kushandisa mamwe marongero ekukwira kumusoro mumajini ekutsvaga.. Ita shuwa yekuongorora anokwikwidza mawebhusaiti usati wasarudza kiyi yekunongedza. Pasinei nezvinangwa zvako, zvakakosha kuti unzwisise kukwikwidza uye kuti vanomira sei kune akakosha mazwi aunosarudza.
Nhanho yakakosha mukutsvagisa mazwi akakosha kuziva vateereri vako. Iwe unoda kubata pfungwa dzevateereri vako, uye kuziva zvavari kutsvaga zvinokubatsira kuita izvozvo. Izvi zvinogona kuitwa uchishandisa yemahara keyword chishandiso seGoogle's Keyword Tool, kana yakabhadharwa keyword research tool yakadai seAhrefs. Iwe unogona kushandisa ruzivo urwu kunyora zvinyorwa zvitsva zvinoenderana nevateereri vako. Ichi chishandiso chakakosha kushandisa kugadzira zvinyorwa zvitsva.
Google inopa marudzi akasiyana egwara rekukubatsira iwe kusarudza ads anonyanya kushanda ewebhusaiti yako. Iwe unogona kusarudza pakati peyakajairwa uye tsika yekutendeuka zvinangwa, uye vanobatsira pakubhidha mazano. Kana iwe uine online chitoro chembatya, semuyenzaniso, ungangoda kushandisa zvibodzwa zvekushandura tsika kuti uwedzere huwandu hwemari yaunogadzira. Zvadaro, unogona kuwedzera zviito zvekushandura zvakadai sekuzadza fomu rekutungamira kana kutenga chigadzirwa. Kugadzira mushandirapamwe weAdwords wechitoro chembatya, tevera mazano aya.
Usati watanga chirongwa cheGoogle Adwords, sarudza bhajeti raunoda kushandisa. Mutemo wakanaka wegunwe ndeyekushandisa zvishoma $20-$50 zuva. Iwe ungangoda kushandisa yakawanda kana zvishoma zvichienderana nekukwikwidza kwemazwi akakosha uye inofungidzirwa CPC. Iwe unofanirwawo kuziva mutengo wekutora mutengi kana kutungamira usati waisa bhajeti. Zvisinei, zvichiri kukosha kumisa zvinangwa zvinogoneka uye kuita gadziridzo kuti uwedzere mhedzisiro.
Paunenge uchipatsanura kuyedza ads muAdwords, unogona kusarudza maviri ad vhezheni ane akasiyana maitiro. Semuyenzaniso, mune yekutanga ad, unogona kunyora mavara ekutanga uri mune yechipiri, uye neimwe nzira. Pamusoro pe, unogona kushandura URL yekuratidzira kune ese ad shanduro. Nenzira iyi, unokwanisa kuona kuti ndeipi ad inoshanda zvakanyanya. Zvadaro, unogona kusarudza kuti ndeipi ad yekushandisa.
Kuti uone kuti ndeipi ad inoita zvirinani pane imwe, unogona kushandisa split yekuyedza software. Aya mapurogiramu esoftware anoita kuti iwe uone akasiyana metrics, semari neshanduko. Iwo metrics akakosha mukubudirira kwebhizinesi rako, saka sarudza izvo zvinobata zvakananga mhinduro dzako. Semuyenzaniso, iwe unogona kuongorora kwakasiyana masosi ewebhu traffic uye kuona kuti ndeapi anotungamira kune yakawanda mari. Split test software inokuratidza kuti ndeapi masosi emigwagwa anonyanya kubatsira kubhizinesi rako.
Mushure mekusarudza ad akasiyana, inguva yekuongorora zvabuda. Kuita kudaro, enda ku “View Change History” uye tsvaga zuva uye nguva iyo yega yega ad yakagadziridzwa. Semuyenzaniso, kana iwe wakaita shanduko kune yako mavara ad munaGunyana 23 pa 7:34 pm, tinya pa “Show Details” link kuti uone nguva chaiyo uye zuva rawakaita shanduko.
Kupatsanura bvunzo ads muFacebook, ita chokwadi chekusarudza bhajeti rinopa mhedzisiro. Facebook ine shoma uye yakakurudzirwa bhajeti yaunofanirwa kutevera. Zvadaro, patsanura bhajeti zvakaenzana pakati peaviri ad seti. Kuti uwane mhedzisiro yechokwadi, ita chokwadi chekutarisa kukosha kwehuwandu hwemisiyano. Kana usina chokwadi, shandisa mari yekushandura metric. Mari yeavhareji yekudzvanya pamaseti ese ad inogona kunge yakakwira uye zvichipesana.
Kuedza kushanda kwezvinhu zvakasiyana-siyana zvemapeji ako ekumhara ndiyo kiyi yekubudirira kunobudirira. Imwe nzira yekuyera nayo kushanda kwezvinhu zvakasiyana ndeyekushandisa kupisa mepu. Izvi zvinogona kukuratidza pane vanhu vari kubaya peji rako, vangave vari kufuratira kudanwa kwechiito kana kutarisa kune zvimwe zvisingakoshi. Nekutevera maitiro evaenzi, iwe unozokwanisa kugadzirisa kuti uvandudze saiti yako. Nepo kupisa mepu iri imwe yedzakajairika nzira dzekuyedza mapeji ako ekumhara, haisiriyo nzira chete yekuvavandudza. Mimwe mishumo yedata yekuona inosanganisira mipumburu mepu, overlays, uye nyora mishumo.
Kumhanya kwemapeji chimwe chinhu chakakosha kufunga. Kana peji rako rekumhara richitora nguva yakareba kuti rikure, vashanyi vacharasikirwa nekufarira nekukurumidza. Izvi zvinogona kukonzera kukwira kwepamusoro, iyo inozivisa Google nezvehurombo mushandisi ruzivo uye inogona kukanganisa yako Ad Rank. Nekushandisa browser caching uye kuderedza zvisingakoshi zvinyorwa, unogona kuwedzera peji kumhanya panguva imwechete uchidzikisa CPC. Nokugadzirisa nyaya idzi, unogona kuvandudza ruzivo rwemushandisi rwepeji yako yekumhara uye nekuvandudza mitengo yayo yekutendeuka.
Peji yakanyatsogadzirwa yekumisikidza yakakosha pakuwedzera shanduko. Inofanira kunge isina kuzara uye nyore kufamba. Inofanirawo kuva nyore kufamba, kuitira kuti vashanyi vakurumidze kuita chiito nokukurumidza. Zvinofanira kuva nyore kufamba, uye inofanira kusanganisira ruzivo rwakakodzera kune zvigadzirwa kana masevhisi ari kupihwa. Peji yekumhara inoda kushanda munzira dzese idzi kuti uwedzere mari. Nhanho yekutanga mukugadzirisa peji rako rekumhara kuyedza uye kuongorora kukosha kwakasiyana zvirevo. Next, edza uye tweak fomu minda kuita kuti iwedzere kumanikidza. Pakupedzisira, wedzera humbowo hwemagariro kune peji rako rekutora kuti uwedzere kuvimbika.
Imwe yematanho akanyanya kukosha mukutevera kutendeuka neAdwords kuona rudzi rwekutendeuka. Shanduko dzinosiyana mukukosha zvichienderana nerudzi rwechiito. Click-kuburikidza uye kutengesa, semuyenzaniso, ose ari maviri inzira yekutendeuka, uye naizvozvo kukosha kwechimwe nechimwe kunosiyana. Iwe unogona zvakare kushandisa iyo attribution modhi kuona kuti ingani chikwereti chekupa kurudzi rwega rweshanduko. Kana iwe usingazive maitiro ekutaura kutendeuka, heano mamwe matanho ekukubatsira kuti utange:
Chekutanga, ita shuwa kuti une yepasi rese saiti tag, kana kodhi inorekodha kutendeuka kwega kwega. Semuyenzaniso, kana uine app kana webhusaiti ine nhamba dzenhare, kodhi yako yekushandura inogona kurekodha kufona kwako. Iwe unogona zvakare kushandisa kodhi yekushandura kodhi kuteedzera mafoni. Nenzira iyi, account yako yeAdWords ichagamuchira yakasarudzika kodhi yekutevera kana mushanyi adzvanya pane imwe nhamba yefoni link.
Imwe nzira yekutevera kutendeuka neAdwords ndeyekumisikidza macode ekutevera pane yega peji rewebhusaiti yako. Unogona kuzadza fomu pawebhusaiti yeAdWords kuti uite kudaro kana kunamira kodhi papeji rako rewebhu. Kana izvi zvangoitwa, unogona kutumidza shanduko uye kuteedzera kuita kweimwe ad. Kana iwe uchida kuziva chaizvo kuti vangani vanhu vari kutendeuka kubva kune ako ads, iyi ndiyo nzira yakanakisa yekuyera danidziro yako.
Paunenge uchinge wagadzira kodhi yekushandura yesaiti yako, unogona kuisa Google Tag Maneja kuti uone kubudirira kwega yega ad-tinya. Ichakutungamirira mukuita nhanho-ne-nhanho, kusanganisira kushandisa ID yekushandura, chinyorwa chekushandura, uye linker. Google Tag Maneja ichakupawo iyo JSON kutumira iwe yaunoda. Iwe unogona ipapo kugadzirisa iwo ma tag uye kutarisa shanduko neAdwords.
