Google Ads Rebranding Guide

Makore mashoma apfuura, Google yakatanga chikuva chekutsiva Google AdWords, d. H. Google Ads. Iyi nyowani yekushandisa interface, d. H. The Rebranding, yakabatanidza Google's digital marketing toolbox ine hutatu hutsva hwe digital marketing applications, kusanganisira Google ads, Google Marketing Platform uye Google Ad Manager. Nekudaro, iyi nyowani interface inoda kuti iwe uve netsika, uye kugadzira chishandiso chitsva hazvireve, kuti unogona kukanganisa. Vatengi vako havangambo bvuma, kuti iwe unopa nzira yekudzidza yechikonzero chekupambadza bhajeti uye zvinangwa zvisina kubudirira.

Heino mirairo, kuti unofanira kudzidza

Zvitatu zveGoogle mhando

1. Chinangwa chekuunza Google ads ndeye, kambani, kunyanya makambani maduku, kubatsira nazvo, kushandisa digital advertising zvakanyanya. Ikozvino inosanganisirawo Smart Campaign, izvo zvinokutendera kuti ugone kukwirisa mishandirapamwe yako zvichienderana nezviito zvaunosarudza.

2. Google Marketing Platform yakagadzirwa, kubatsira vatengesi vedhijitari neizvi, zvakasiyana-siyana zvekutengesa zviteshi zviripo senge email, social media, YouTube nezvimwe. kurangarirwa. Inoitirwa kubatsira vatengesi, zviri nyore kubata ese aya mapuratifomu.

3. Google Ads Manager ipuratifomu yakasanganiswa yevatengesi nevashambadzi, vanoshandisa nzira dzakasiyana dzekushambadzira.

Zvirongwa zvitsva zveGoogle Ads

Ndeapi ads aunoona, zvinoenderana nezvakawanda, z. B. Kufarira, Kutsvaga chiitiko, Channel-Engagement, demographics nezvimwe zvakawanda. Iyi ndiyo nzira iyo Google inoita kuti ads ienderane kune vateereri vanotarirwa uye dhatabhesi revatengi. Google inoda kuwedzera kujeka pakati pevashandisi nevashambadzi uye kugadzira musika weinjini yekutsvaga nenzira iyi, kuti kutaurirana kuburikidza nevashanyi kunowedzerwa. Iyi isarudzo yakajairika kune ese maGoogle ad dhizaini.

Zvitsva zvitsva zveGoogle Ads

Iwo smart campaigns anopihwa neGoogle anoratidza kuedza, kugadzira makeke ekushambadzira kwedhijitari kune vanotanga, kusanganisira makambani madiki, PPC vatsva uye mhando, vanotanga kuedza kwavo kushambadzira kwedhijitari.

Google Ads yakaunzawo Image Picker, kutevedzera maitiro, iyo yakafanana neSmart Campaigns yemifananidzo yako yeDisplay Campaign.

Google Optimize haingoshande pamapeji ekumhara. Nekuti Google inoita ese ayo edhijitari ekushambadzira maturusi mhando yakasarudzika, kusanganisira Google Analytics uye yekutevera yechokwadi mawebhusaiti.