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Iwe unogona kunge wakanzwa nezveGoogle Adwords, chikuva chekushambadzira kubva kuGoogle. Asi, unoziva here mashandisiro ayo kuti uwedzere purofiti yako? Zvakakodzera here zvekutanga? Heano mamwe mazano. Ichi chishandiso chikuru chevatengesi vedhijitari, kunyanya kutanga. Asi zvinogona kudhura. Verenga kuti udzidze zvakawanda nezve chishandiso chine simba ichi. Pazasi pane zvimwe zvakanakira nezvayakaipira. Ingave yako yekutanga kana yebhizinesi rakasimbiswa, Adwords ine zvayakanakira nezvayakaipira.
Kunyange zvisiri chakavanzika kuti Google mutambi mukuru munzvimbo yekushambadzira, havasi vese vanoziva mashandisiro ezvishandiso zvekambani zvinobudirira. Ichi chinyorwa chinotarisa nzira dzakasiyana-siyana dzaunogona kushandisa zvakanyanya maturusi ekushambadzira eGoogle. Kana iwe uri mutsva kuGoogle AdWords, heino ongororo yekukurumidza yezvinosanganisirwa. Paunenge wadzidza nezvezvishandiso, iwe unenge uine pfungwa iri nani yekuti ungawedzera sei kubudirira kwebhizinesi rako.
Google AdWords inoshanda sekutengesa uko mabhizinesi anobhejera kuti aiswe mune yekutsvaga injini mhinduro. Iyi sisitimu inobatsira makambani kuwana emhando yepamusoro, traffic yakakodzera. Vashambadziri vanosarudza bhajeti uye chinangwa chakanangana, uye unogona kuwedzera nhamba yefoni kana chinongedzo kune peji rewebhusaiti. Semuyenzaniso, ngatifungei kuti mushandisi anotsvaga “shangu dzvuku.” Ivo vanoona ads akati wandei kubva kumakambani akasiyana. Mushambadzi wega wega anobhadhara imwe mutengo pakuiswa kwekushambadzira.
Pakusarudza mhando yemushandirapamwe yakakodzera, zvakakosha kuti titarise mutengo wega wega. Iyi ndiyo mari yaunobhadhara kune chiuru chega chega ad impressions. Iwe unogonawo kushandisa mari pamusangano, zvinoreva kuti iwe unobhadhara nguva yega yega munhu paanodzvanya pane yako ad uye apedza chimwe chiitiko. Kune marudzi matatu emushandirapamwe neGoogle Ads: tsvaga ads, ratidza ads, uye vhidhiyo ads. Tsvagiridzo dzinoratidza mavara, mufananidzo, uye zvemukati zvevhidhiyo. Ivo vanoonekwa pamapeji ewebhu mukati meGoogle's display network. Mavhidhiyo mapfupi ads, kazhinji matanhatu kusvika 15 seconds, uye kuoneka paYouTube.
Mashandiro anoita Google Ads anobva pakubhadhara-per-click (PPC) model. Vashambadziri vanonangisa mazwi akakosha muGoogle uye vanoita mabhidhi eaya mazwi akakosha. Vanokwikwidzana aya mazwi makuru nevamwe vatengesi. Huwandu hwemabhidhi kazhinji hunobva pamutengo mukuru. Iyo yakakwirira yebhidhi, zviri nani kuiswa. Iyo yakawanda yekuiswa kwekushambadzira iyo bhizinesi rinogamuchira, iyo yakaderera mutengo pakudzvanya.
Kuti uwedzere kushanda kweGoogle Ads, zvakakosha kuti unzwisise maitiro ekugadzirisa ads. Ads anogona kuoneka pamapeji ekutsvaga mhinduro, pamapeji ewebhu muGoogle Display Network, uye pane mamwe mawebhusaiti uye maapplication. Izvo zvinoshambadza zvinogona kuve mufananidzo kana zvinyorwa-zvakavakirwa, uye ivo vanozoratidzwa padivi pezvakakodzera zvemukati. Uyezve, iwe unogona kugadzirisa ads nekunongedza matanho akasiyana ekutengesa funnel.
Muzera re internet, mabhizinesi ari kutsvaga nzira nyowani dzekuwana vatengi vatsva. Kusimuka kweaccelerator zvirongwa muenzaniso wakanaka weizvi. Kutanga kunowanzo kumanikidzwa kushanda kubva kune yakagovaniswa nzvimbo yehofisi. Mukutsinhana nechikamu chemuridzi we equity mukambani, ava vanoisa mari vanoda kutsungirira nehupamhi hwengozi. Besides, accelerators anobatsira kutanga kudzivirira mitengo yepamusoro iyo bhizinesi rechinyakare raizounza. Heano mamwe mabhenefiti ekushandisa accelerator chirongwa.
Chii chinoita kuti kambani iwedzere? Mhinduro ndeye scalable infrastructure, sezvo chiyero chesevhisi chinowedzera. Pamwe neIaaS, iwe unobhadhara huwandu hwakawanda pasina kuunza imwe mari yehardware, software updates, kana kuwedzera kushandiswa kwesimba. Uye ne cloud computing, unogona kuwana data rako kubva kupi zvako. Zvakanakira zviri pachena. Verenga kuti udzidze kuti rudzi urwu rwezvivakwa runogona kukosha sei kubhizinesi rako. Pazasi pane nzira shanu idzo bhizinesi rako rinogona kutora mukana wemasevhisi anowanikwa mugore.
Software sevhisi, kana SaaS, is cloud-based software iyo inotambirwa pamhepo nemutengesi wechitatu. Unogona kuwana software kuburikidza newebhu browser. Nokuti inotungamirirwa nechepakati, SaaS masevhisi ane scalable zvakanyanya. Uyezve, SaaS zvigadzirwa zvinochinjika uye scalable nekuti hazvidi kuisirwa pazvishandiso zvega. Izvi zvinovaita kuti vanyanya kukosha kuzvikwata zvepasi rose zvakaparadzirwa. Uye nekuti ivo havadi bandwidth, vashandisi havafanirwe kunetseka nezve software yekuvandudza.
Kana iwe uchinetseka kuti inodhura zvakanyanya, hausi wega. Vanhu vakawanda vane hanya zvakafanana: “Zvinodhura kumhanya Adwords.” Nepo iwe usingade kushandisa $10,000 mwedzi kuona mhinduro, ringaita sebasa rinotyisa. Zvisinei, kune nzira dzakati wandei dzekudzikisa mutengo wako pane kudzvanya pasina kutyora bhangi. Nokutevera mitemo mishoma iri nyore, unogona kuwana zvakanakisa mhedzisiro yebhajeti ine mwero.
Chinhu chekutanga chaunofanirwa kuita kutsvaga kuti imarii eGoogle AdWords ichakubhadharira. In 2005, mutengo wepakati pekudzvanya waiva $0.38 cents. By 2016, mari iyi yakakwira kusvika $2.14, uye hazvibviri kuburuka chero nguva munguva pfupi. Gweta, semuyenzaniso, anogona kutarisira kubhadhara $20 ku $30 nekudzvanya. Asi kana iwe usingakwanise kubhadhara iyo yakawanda, ungada kutsvaga dzimwe nzira.
