How to Win the Live Auction With Adwords

AdWords is a pay-per-click advertising platform that allows you to create campaigns and choose keywords that are relevant to your business. Chinhu chakashata ndechekuti inogona kudhura. Zvisinei, kana zvaitwa zvakanaka, inogona kukupa iwe yemhando yepamusoro yevatengi base. Iyo zvakare inzira yakanaka yekusimudzira bhizinesi rako uye kugadzira inotungamira.

Adwords inobhadhara-per-click (PPC) advertising platform

Pay-Per-Click (PPC) advertising inzira yekushambadzira painternet inoita kuti vatengesi vabhadhare chete kana mushandisi adzvanya pane yavo ad.. Zvishambadzo zvinoonekwa muchikamu chinotsigirwa cheinjini yekutsvaga peji, uye vashambadziri vanobhidha zvinoenderana nekwavanofunga kukosha kwekudzvanya. Anonyanya kufarirwa PPC ekushambadzira mapuratifomu ndiGoogle Ads uye Bing Ads. Kune zvakare zvirongwa zvinopihwa neYahoo! Tsvaga Marketing, Facebook, nemamwe mawebhusaiti.

Pay-per-click advertising ine akati wandei mabhenefiti kumabhizinesi. Kune imwe, PPC ads inogona kutanga kugamuchira mabhatani nekukurumidza. Nepo ivo vachifanira kubvumidzwa nepuratifomu vasati vaoneka, nzira iyi inongotora maawa mashoma. Kana yabvumirwa, ivo vanogona kubva vatanga kuoneka mumaokisheni uye kugamuchira mabhatani.

Kana wangogadzira mushandirapamwe, unogona kusarudza chaiwo mazwi akakosha kuti aoneke mune ad. Kushambadzira kwePPC kunoshanda zvakanyanya kana mazwi ako akakosha kune vateereri vauri kuyedza kunanga. Keywords ndiyo inonyanya kukosha chikamu chePPC uye batanidza vashambadziri nevateereri vavo. Mazwi akakosha ndiwo abstractions ehuwandu hwakakura hwemibvunzo yekutsvaga. Vanofananidza kutsvaga nekunyanya kana kushoma chaiko.

Imwe bhenefiti huru yePPC ndeye kuchinjika kwainopa. Zviri nyore kubatidza nekudzima shambadzo dzako uye kugadzirisa bhajeti yako. Iwe unogona zvakare kudzora mutengo pakudzvanya, zuva nezuva kana pamwedzi. Mishandirapamwe yakanakisisa ndiyo inoenderana nehuwandu hwemari inoshandiswa kune zvakabuda.

PPC inzira yekudzokorora, saka iwe unozofanirwa kunatsa uye kuwedzera yako kiyi yezita runyorwa pazvinenge zvichidikanwa. Izvi zvichakubatsira kuti udzivise kutambisa mari nekutarisa mazwi akakosha anoenderana nevateereri vako. Semuyenzaniso, kana uchida kunanga vateereri veko, unogona kugadzira mushandirapamwe wakatenderedza aya mazwi akakosha uye nekukwidziridza mabhidhi ako kuti asvike vanhu vazhinji. Iwe unozodawo kupatsanura mishandirapamwe yako kuita mapoka madiki ekushambadzira kuti iwe uwedzere yako yekudzvanya-kuburikidza nechiyero uye kukwiridzira yako Quality Score..

PPC advertising inzira yakakurumbira yekushambadzira. Chinangwa chemushandirapamwe wePPC ndechekuunza ruzivo rwemhando yako kana chigadzirwa. The ads, ayo anoratidzwa pamawebhusaiti anotendera kuratidza ads, zvinoratidzwa kune vashandisi vanozadzisa zvakanangwa maitiro. Nerudzi urwu rwekushambadzira, iwe unogona zvakare kutengesa kune vashandisi vakamboshanyira webhusaiti yako. Izvi zvinokutendera kuti uratidze kushambadza zvinopihwa kana zvakakosha zvideredzwa kune vanhu vangave vasina kutendeuka neimwe nzira.

It triggers a live auction

If you have an ad set to display on the first page of Google, iwe unogona kunge uchinetseka kuti ungahwina sei mhenyu auction. Pane nzira dzakawanda dzekuita izvi, kusanganisira nekuwedzera ad extensions. Aya ma-add-on anokubatsira kuti ad yako inakidze uye inyanyoenderana nemutsvaki. Mamwe mashoma ekuwedzera aya anosanganisira nhamba yefoni, mamwe ma link, uye ruzivo rwenzvimbo.

It allows marketers to pick keywords that are most relevant to their business

In order to get the best results from Adwords, zvakakosha kuti usarudze mazwi akakosha ebhizinesi rako. Danho rokutanga nderokuona kuti vateereri vako vari kutsvagei. Kana vatengi vako vachitsvaga chigadzirwa chakafanana nechako, zvine musoro kuvanangisa nemazwi akakosha. Imwe matipi anobatsira ndeyekuvaka yako ad campaign yakatenderedza chigadzirwa chimwe chete. Izvi zvichaita kuti zvive nyore kuve wakananga nemashoko ako makuru.

Pakusarudza mazwi makuru, ramba uchifunga kuti dzinofanirwa kunge dzine hukama zvakanyanya kune zvigadzirwa kana masevhisi anopihwa nebhizinesi rako. Izvo zvine hukama zvakanyanya mazwi ako akakosha kune bhizinesi rako, zvakanyanya mukana wekuwana kudzvanywa. Nhanho inotevera ndeyekuona kuti ndedzipi mhando dzemitambo dzakakodzera mazwi ako makuru. Mhando dzemutambo dzinosiyana zvichienderana nekuti Google inoenderana sei nemazwi ako akakosha. Semuyenzaniso, mutambo chaiwo ucharatidza ads kana mushandisi achitsvaga rimwe izwi kana chirevo.

It can be expensive

Google AdWords can be expensive, kunyanya kana uri kutengesa zvinhu zvinodhura kana masevhisi. Mutengo wekudzvanya kamwe chete unogona kubva $5 ku $50, zvichienderana neindasitiri. Zvisinei, iwe unofanirwa kucherechedza kuti havasi vese vanodzvanya pane ako ads vanotenga chero chinhu. Chiyero chekushandura che 3% kana kupfuura zvinonzi zvakanaka.

AdWords inogona kudhura, uye iwe unofanirwa kuve nechokwadi chekuti imwe neimwe yekushambadzira kwako iri kuburitsa mibairo yepamusoro. Semagumo, iwe unofanirwa kungwarira zvakanyanya paunenge uchiisa bhajeti yako. Zvakanakisa kutanga zvishoma uye kuyedza ads yako usati washandisa mari yakawanda. Professional AdWords manejimendi masevhisi vanopa havasvetukira mumakampeni matsva ane mabhajeti makuru. Izvi zvinodaro nekuti vanonzwisisa kuti mushandirapamwe wega wega wakasiyana uye une vateereri vayo.

Izvo zvakakoshawo kuyeuka kuti PPC uye SEO inogona kushandiswa tandem. Semuyenzaniso, PPC inogona kuzadza mapeji ekuonekwa kweSEO kana kusimbisa maitiro eiyo yakanaka SEO mushandirapamwe. Kana zvikaitwa nemazvo, PPC inogona kupeta kaviri kuvapo kwechigadzirwa chako kune akakosha-akakosha mazwi. Sezvo account yako ichikura, pfungwa idzi dzichava dzakanyanya kukosha.