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Paunenge uchigadzira mushandirapamwe wako, Google ichakugadzirirai mapoka ezviziviso. Izvi zvichaita kuti kutonga ads kuve nyore. Boka rega rega rekushambadza rine ad imwe, izwi rimwe chete kana akati wandei, uye kungave kuenderana kwakafara kana chirevo chechirevo. Google inoisa izwi rako rakakosha kumutambo wakakura kuitira kuti vashandisi vanyore mumazwi ako akakosha chero kupi. Kazhinji, izvi zvinoshanda kuva mutambo wakanaka. Unobva wada kugadzirisa mutengo wega wega, mutengo pa fungidziro, uye mutengo wekutenga kuti uenderane nebhajeti yako uye zvinangwa.
Mutengo wakakodzera pakudzvanya kweAdwords unotemwa nekuona yako ROI yaunoda. Kumabhizinesi mazhinji, masendi mashanu pane kudzvanya anokwana. Imwe nzira yekuratidza izvi mutengo pakutenga, kana 20% yemari. Kuwedzera ROI, funga kutengesa-kutengesa vatengi vako varipo kuti uwedzere kukosha kweavhareji yekutengesa kwega kwega. Kuti uone nzira yekunanga CPC yako, shandisa chati yekutendeuka iri pazasi. Kushandisa chati iyi, iwe unogona kusarudza kuti ndeipi yekubhadhara kune yega yega kiyi uye ad.
Nzira inonyanya kushanda yekudzikisa CPC yako ndeyekunongedza mazwi akareba-muswe. Aya mazwi akakosha ane yakaderera vhoriyamu yekutsvaga uye haadiki kukwezva tsvaga zvisina basa. Aya mazwi akakosha zvakare anowanzo kuve neakakwira Quality Score, chinova chinoratidza kukosha uye mutengo wakaderera pane kudzvanya. Adwords CPC yakavakirwa paindasitiri yauri uye mazinga emakwikwi. Kunyanya kukwikwidza indasitiri yako, yakakwira CPC.
Pane nzira dzinoverengeka dzekuseta maCPC akawanda, kusanganisira otomatiki uye manyorerwo kubhidha. Manual cost-per-click kubhidha ndiyo yakajairika mhando yeCPC. Iyo nzira yemanyorero inosanganisira kugadzirisa iyo yakanyanya CPC nemaoko, nepo otomatiki kubhidha inoshandisa software inogadzirisa otomatiki iyo yakanyanya CPC iwe. Kana iwe usina chokwadi chekuti ndeipi nzira yakakodzera bhizinesi rako, Google inopa mamwe mazano. Asi chero waunosarudza, unofanirwa kutevedzera kurudziro kubva kune yako Google-certified agency.
Pay-per-click advertising yakavakirwa pane auction system. Sezvo muparidzi anonyora muripo-pa-kudzvanya mitengo, vashambadzi vakasununguka kusarudza kuti ndeipi inokodzera bhajeti yavo zvakanyanya. Kazhinji, iyo yakakwirira kukosha kwekudzvanya, iyo yakakwira mutengo pakudzvanya. Zvisinei, unogona kutaurirana nemuparidzi wako kuti mutaurirane nezvemutengo wakaderera pakudzvanya, kunyanya kana iwe uchisaina chibvumirano chenguva refu kana chakakosha.
Nepo mutengo-pakudzvanya uchisiyana zvakanyanya, avhareji yemari yekudzvanya kamwe chete yakatenderedza $1 ku $2 muGoogle AdWords. Pane network yekuratidzira, mavhareji eCPC ari pasi pedhora. Zvichienderana nemakwikwi, unogona kushandisa mari yakawanda sezvazviri $50 nekudzvanya. Semuyenzaniso, bhizinesi rezvivakwa rinogona kushandisa $10000 ku $10000 paAdwords gore rega rega. Zvisinei, kana uri kutsvaga mutengi mutsva, unogona kushandisa zvishoma $40 nekudzvanya.
Iwe unogona kuchengetedza mutengo wakaderera nekushandisa zvisina kunaka mazwi mumashambadziro ako eAdwords. Zvakakosha kuyeuka kuti haisi mibvunzo yese yekutsvaga inoenderana nemushandirapamwe wako, saka iwe unofanirwa kuwedzera mazwi asina kunaka kumapoka ako ad uye mishandirapamwe. Kana iwe usina chokwadi mashandisiro akashata mazwi makuru, verenga kune nhanho-ne-nhanho gwara. Kune nzira dzakawanda dzekushandisa zvisina kunaka mazwi muAdwords. Hedzino dzimwe nzira dzokushandisa nadzo.
Imwe yedzakanakisa nzira dzekutsvaga mazwi asina kunaka ndeyekutsvaga Google. Ingo nyora mutemu yauri kuyedza kunanga uye uone zvinouya. Iwe unozofanirwa kuwedzera chero mazwi ekutsvaga asina hukama nemushandirapamwe wako kune yako yakaipa keyword rondedzero. Kana iwe usina chokwadi chekuti ndeapi mazwi asina kunaka ekuwedzera, tarisa yako Google Search Console kana analytics kune runyoro rwese asina kunaka mazwi. Kana uchinge wawedzera mazwi asina kunaka kumushandirapamwe wako weAdwords, iwe unenge uine rondedzero yezvisina hukama ads yekudzivisa.
Imwe nzira yekuvandudza CTR ndeye kushandisa mazwi asina kunaka. Kushandisa mazwi asina kunaka kunovimbisa kuti ads ako anooneka achipesana neakakodzera mazwi ekutsvaga, kuderedza kuwanda kwekudzvanya kwakaraswa. Ichawedzerawo chikamu chevashanyi vakakodzera kumushandirapamwe wako uye kugadzirisa ROAS. Rubatsiro rwekupedzisira rwekushandisa mazwi asina kunaka nderekuti hausi kuzobhadharira zviziviso zvisingaenderane nechigadzirwa chako kana sevhisi.. Izvi zvinoreva kuti iwe unogona kuchengetedza mari pabhajeti yako yekushambadzira.
Kushandisa mazwi asina kunaka muAdwords kunogona kukuchengetedza nguva nemari nekuvhara kutsvaga kusina basa. Iwe unogona kugadzira mazwi asina kunaka anoenderana nechigadzirwa chako seyako yaunoda keyword. Semuyenzaniso, kana iwe uchida kutengesa zvigadzirwa zvemahara zvine chekuita nehutano, shandisa izwi rekuti 'mahara'. Vanhu vari kutsvaga hutano hwemahara kana mabasa vanogona kunge vasiri mumusika wako waunoda. Kushandisa mazwi asina kunaka inzira yakanaka yekuchengeta yakaraswa bhajeti iri pasi pekutonga.
Mutengo pakuona (CPM) ndiyo metric yakakosha yekutevera mukushambadzira kwepamhepo. Iyi metric inoyera mutengo wemashambadziro ekushambadzira, uye inowanzo shandiswa pakusarudza midhiya. Iyo inzira yakanaka yekutevera ruzivo rwepamusoro-soro rwekambani uye kuona kuti yakawanda sei yekubhadhara mhando dzakasiyana dzekushambadzira.. Kazhinji kazhinji, CPM inogona kushandiswa kufungidzira kushanda kwemushandirapamwe wekushambadzira. Kunze kwekuve metric yakakosha yekutevera, CPM inobatsirawo vashambadziri kuona kuti ndeapi mapuratifomu anoshanda zvakanyanya pakuzadzisa zvinangwa zvavo.
MaCPM akawedzera kubva paQ3 2017 asi havana kuchinja zvakanyanya kubva ipapo. Paavhareji, vashambadziri vakabhadhara $2.80 pazviuru zvinoonekwa muQ1 2018, kuwedzera kune mwero asi kwakadzikama. Kubva kuQ1 2018, vashambadziri vakabhadhara $2.8 pazviuru zvinoonekwa, kukwira dhora kubva kuQ1 2017. Mukupesana ne, MaCPCs paGoogle Display Network anga adzoka $0.75 nekudzvanya, kana pamusoro 20 masendi akakwira kupfuura muQ4 2017.
Nepo emahara Ad maonesheni ari kushanda zvakanyanya kupfuura ayo eakabhadharwa ads, havakodzeri mari yacho. Izvi “asingazivikanwi” kutsvaga kunoitika zuva nezuva. Izvi zvinoreva kuti Google haigone kufanotaura chinangwa chemutsvagi, asi inogona kufungidzira kuwanda kwemamwe mazwi akakosha, zvakaita se “inishuwarenzi yemotokari,” uye wozokwidziridza ads dzayo zvichibva pane iwo mazwi makuru. Zvadaro, vashambadziri vanobhadhara chete kudzvanya kwavanogamuchira.
Nepo maCPC pasocial media mapuratifomu anosiyana, mutengo wega wega hauwanzo kukwirisa. Semuyenzaniso, Facebook's CPC ndeye $0.51 pamaonero, nepo LinkedIn's CPC iri $3.30. Nzvimbo dzesocial media dzakadai se Instagram ne Twitter hadzidhure, neavhareji CPC ye $0.70 ku $0.71 pamaonero. Aya ads anongoratidza chete kana bhajeti ichizorodzwa zuva nezuva. Nenzira iyi, vashambadzi havafanirwe kunetseka nezve mari yakawandisa kana kushandisa yakawanda kupfuura yavanoda.
Chimwe chezvinhu zvinonyanya kukosha zvekufunga nezvazvo paunenge uchibhidha kushambadzira paAdwords mutengo wekutenga. Inogona kubva chero kupi zvako kubva pamadhora mashoma kusvika pasi pe $100, uye avhareji CPA iri $0.88. Chikonzero icho nhamba iyi yakadzikira imhaka yekuti vashambadziri vazhinji havazobhadharisa zvakanyanya pakushambadzira kwavo. Semuyenzaniso, kana masokisi ezororo anodhura $3, kubhidha $5 nokuti nguva iyoyo inenge isingachashandi.
Kunyangwe zvakakosha kuti uzive kuti imarii ako ad mishandirapamwe arikudhura iwe, zvinokwanisika kuverenga CPA zvichienderana nekutendeuka kwako. Kuti kutendeuka kunoitika here kana kuti kwete kwakaoma kuziva, asi zvinogona kuitwa nekutevera mafomu anozadza uye demo signups. Zvisinei, hapana mwero wepasirese wekutarisa mutengo pane imwe neimwe yekutenga, uye bhizinesi rega rega repamhepo rinenge riine chigadzirwa chakasiyana, mutengo, miganho, mari yekushandisa, uye ad campaign.
Mutengo pakutenga, kana CPA, zvinoreva huwandu hwemari inoshandiswa nemushambadzi pakushandura kwega kwega kunogadzirwa nemashambadziro avo. Izvi zvinosanganisira kutengesa, clicks, mafomu, kunyoreswa kwemapepanhau, nemamwe mafomu. Vashambadziri vanowanzotaurirana chiyero ichi nema ad network, asi zvinofanira kucherechedzwa kuti havasi vose vachabvumirana nazvo. Kana wango taurirana nezve mutengo nemushambadzi, mutengo wekutora unogona kutsanangurwa.
Mutengo pakutora imwe imwe yakakosha metric yekutevera mukuita kwekushambadzira. Pakusarudza kushandisa mari paCPA, iwe unozofanirwa kuona kuti imarii yauchazoda kushandisa kuti ugadzire kutengesa kwekutengesa. Vashandisi veAdWords vanogona kuyera budiriro yemashambadziro avo nekuongorora kuti imarii yavanodhura maererano nehuwandu hweshanduko inogadzirwa neimwe ad.. Mutengo wekutenga unowanzo kuenderana neimwe nzira yekushambadzira, saka yakakwira CPA, uye mushambadziri achawana pundutso.
