Mashandisiro eAdwords Kusimudzira Brand Yako

AdWords chishandiso chine simba chekushambadzira online. Vanhu vazhinji vanoishandisa pakubhadhara-per-click advertising, but you can also use cost-per-impression or cost-per-acquisition bidding to target specific audiences. Pamusoro pe, vashandisi vepamberi vanogona kushandisa AdWords kugadzira uye kushandisa akasiyana ekushambadzira maturusi, senge keyword generator uye mamwe marudzi ekuedza.

Adwords is like an auction house

Google Adwords is an auction house where businesses compete for visibility in search engine results by bidding for ad space. Chinangwa ndechekutyaira traffic yemhando yepamusoro kune webhusaiti. Vashambadziri vanotsanangura bhajeti rekushambadzira kwavo, pamwe chete nevateereri vavanoda. Vanogonawo kusanganisira zvinongedzo kune chaiwo zvikamu zvesaiti yavo, kero yavo, uye nhamba dzenhare.

AdWords inoshanda nekubhidha pamazwi akakosha akasiyana. Zvichienderana nehuwandu hwemhando ye ad, iyo ad ichaiswa padanho repamusoro kana pasi. Higher-ranked ads pay lower “cost-per-click” than those below them. Peji yakanaka yekumhara ichamira kumusoro kweiyo injini yekutsvaga mhinduro uye inodhura zvishoma.

Kuwedzera kubhidha pane ad zvinzvimbo, Google inobhadharawo zviuru zvemashoko akakosha. Tsika iyi yakonzera kusawirirana. Nepo Google ichiti kutenga kwayo kushambadza hakuna chekuita kune vamwe vashambadziri, it has been criticized for creating a “conflict of interest” that affects the fairness of the auction. The Wall Street Journal yakaratidza nyaya iyi mumushumo wenguva pfupi yapfuura.

Google ine huru yebhidhi zano. Inoedza kubhidha zvakanyanya sezvinobvira kukosha uko mutengi angave achida kubhadhara. Asi izvi hazvishande nguva dzose. Zviri nani kukwidza kumusoro pane kuderera uye tariro yezvakanakisa. Google haisiriyo yega kambani iri kutora chikamu mune auction.

Vashambadziri veAdWords vanopedza zviuru zvemadhora mwedzi wega wega pamishandirapamwe yavo. Asi ivo vanofanirwa kuziva kuti ndeapi macampaign ari kugadzira traffic yakawanda. Kana Campaign A ikaburitsa ma lead gumi pazuva, asi Campaign B inotyaira zvishanu chete, vanofanirwa kuziva kuti ndeupi mushandirapamwe uri kutyaira zvakanyanya kutengesa. Vanofanirawo kuronda mari yeimwe neimwe yeiyi mishandirapamwe.

Adwords imusika wemakwikwi. Kusarudza mazwi akakosha kwakakosha. Kushaikwa kwekutsvagisa kunogona kusiya shambadzo dzako dzichioneka munzvimbo dzisina kujairika. Pasina kutendeuka kutevera, tsvakiridzo yako yemazwi akakosha haizoshande. You can use SEMrush to analyze your competitors’ keywords. Inokuratidza avhareji CTR yeaya mazwi makuru uye vangani vamwe vashambadziri vakashandisa paari.

Zvinogoneka kugadzira mishandirapamwe yakawanda yezwi rega rega. Saizvozvo, unogona kutova nemacampaign akati wandei ane akati wandei Ad Groups. Izvi zvinoita kuti zvive nyore kuenzanisa ads kubva kumakambani akasiyana. Iwe unogona zvakare kushandisa zvishandiso zvakaita seCrazyEgg, iyo inoratidza kudzvanya uye mipumburu yevashanyi.

It’s competitive

AdWords is a competitive auction where your ad appears when someone types in a valid query. Kune zvakare vamwe vakwikwidzi vanobhidha pamazwi akafanana. Kana iwe uchida kuramba uri pamberi pemakwikwi ako, shandisa tsika yakabatana yevateereri kunanga uye mamiriro akakosha mazwi. It’s also essential to monitor your competitors’ strategies and keep track of how they’re performing.

It’s cost-effective

When you are determining the cost-effectiveness of advertising, unofanira kufungisisa zvinhu zviviri: mari uye mari. Mari yacho imari inogadzirwa nekudzvanya, nepo mutengo wezvinhu zvinotengeswa uchisanganisira kushandiswa kwekushambadzira, mari yekugadzira, uye chero imwe mari. Nekuverenga mari, iwe unogona kuverenga iyo ROI yemushandirapamwe uye woona kuti imarii anokutorera iwe zvachose kugadzira kutengesa.

Avhareji yekushandurwa kweAdWords ndeye 2.70%, asi nhamba iyi inosiyana zvichienderana neindasitiri yako. Semuyenzaniso, indasitiri yezvemari neyeinishuwarenzi ine chiyero chekushandura che 10%, nepo e-commerce inongoona chiyero chekushandura che 2%. Unogona kuteedzera mitengo yako yekushandura uchishandisa Google Sheet.

Google Adwords chishandiso chine simba chekushambadzira chinopa zvingangoita zvisingaperi. Iyo yemahara kushandisa uye inogona kukwidziridzwa kumishandirapamwe yakakura. Zviri nyore kushandisa uye inopa mamirioni emazwi akakosha kusarudza kubva. Inopawo chiitiko chisina njodzi pasina zvibvumirano kana zvisungo. Uyezve, iwe unogona nyore kugadzirisa bhajeti yako uye kunyange kudzima mushandirapamwe wako kana iwe usingaone mhedzisiro yaunoda.

Adwords mishandirapamwe inogona kuita zviuru zvemadhora, asi kunyangwe bhizinesi diki rinogona kuwana mibairo yemazana emadhora. Iwe haufanire kushandisa kupfuura $10,000 pamwedzi kuitira mushandirapamwe unobudirira, uye iwe unogona kuseta zvipingamupinyi zvebhajeti uye mabheti akawanda zuva nezuva. Iwe unogona zvakare kunanga vateereri nezvavanofarira uye maitiro, izvo zvinogona kukubatsira kudzikisa mutengo wako pakudzvanya. Iwe unogona zvakare kuhaya nyanzvi yePPC kuti udzikise mutengo wako pakudzvanya. But hiring a PPC specialist doesn’t have to be expensive – it’s usually cheaper to pay through a flat monthly fee or monthly.

Google's keyword planner chishandiso chinobatsira chekufungidzira kubhidha kwako. Inopa fungidziro yeavhareji CPC huwandu hweakasiyana mazwi akakosha. Uyezve, inokutendera iwe kuti ugadzire rondedzero yemazwi akakosha nemakoramu uye uone iyo inofungidzirwa yekutanga-peji, peji yepamusoro, uye yekutanga-chinzvimbo bhidhi. Chishandiso chinokuzivisawo nezve mazinga emakwikwi eiyo kiyi.

It’s a great way to raise brand awareness

When using Adwords to promote your brand, iwe unofanirwa kuve nechokwadi chekuti uri kunanga vatengi chaivo. Izvi zvinoreva kushandisa mibvunzo yemhando mune keyword research stage. Iwe unogona zvakare kushandisa Google Trends kutarisa zita remhando yekutsvaga. Iwe unofanirwawo kushandisa masocial network kuti uone kuti vatengi vari kuita sei kune yako brand. Hootsuite chishandiso chakanakisa cheizvi. Zvakare, ita shuwa kuti unosanganisira ongororo mumushandirapamwe wako weemail kuitira kuti uone kuzivikanwa kwemhando.

Kuzivikanwa kweBrand kwakakosha mumusika wemazuva ano, uko makwikwi akawedzera uye vatengi vari kuwedzera kusarudza. Vangangove vatengi vanoda kutenga kubva kumhando dzinozivikanwa uye dzakavimbika. Nemamwe mashoko, vanoda kunzwa sokuti vanoziva vanhu vari shure kwechiratidzo. Kushandisa mishandirapamwe yekushambadzira kusimudzira ruzivo rwemhando inzira huru yekusvika kune vateereri chaivo.

Iwe unogona zvakare kushandisa Facebook kusimudza ruzivo rwemhando. Iyi social network ndeimwe yenharaunda huru dzepamhepo pasi rose. Unogona kunanga vashandisi paFacebook nekugadzira chimiro paFacebook uye uchivakumbira kuti vateedzere chinongedzo chako. Vanhu vanowanzo tevera kusvika kune yako saiti kana vakaona zita rako rechiratidzo mune yavo Facebook nguva.

Kushandisa remarketing kusimudzira brand yako ndeimwe sarudzo inoshanda. Ichi chinokutendera kuti utarise vanhu vakashanyira mapeji chaiwo kana kuona mamwe mavhidhiyo. Iwe unogona ipapo kugadzira mishandirapamwe yekushambadzira yekusimudzira chaiwo zvigadzirwa kana masevhisi. Ichi chishandiso zvakare chinochinjika zvakanyanya uye chinopa yakawanda yekunongedza sarudzo.

Kushandisa retargeting mishandirapamwe inzira huru yekugadzira inotungamira uye kutengesa. Iri zano rinoshanda zvakanyanya kumakambani anotengesa zvigadzirwa zvavo online. Nekukwezva uye kudzorera vanhu vakatoratidza kufarira zvigadzirwa zvako, iwe uchakwanisa kuwedzera kutengesa uye kutungamira chizvarwa.