Email info@onmascout.de
Phone: +49 8231 9595990
Kana zvasvika pakushandisa Adwords kune bhizinesi rako, pane zvinhu zvakati wandei zvakakosha zvekufunga nezvazvo. Chekutanga ndechekuti imarii yaunoda kushandisa pamushandirapamwe wako. AdWords inobvumidza iwe kuseta bhajeti uye wozochaja muripo mudiki pakudzvanya. Iwe zvakare unozokwanisa kutarisa kufambira mberi kwemushandirapamwe wako uye kuita shanduko sezvaunoona zvakakodzera.
Re-marketing is a form of online advertising that shows specific ads to people who have previously visited your website or used your mobile app. Paunenge uchinge waunganidza rondedzero yeemail kero, unogona kurodha rondedzero iyi kuGoogle wotanga kuishandisa kune ako epamhepo ads. Zvisinei, zvakakosha kuziva kuti nzira iyi inogona kutora kusvika 24 maawa ekuti Google igadzirise.
Keyword research for AdWords involves selecting both high and low volume terms. Chinangwa chekusarudza mazwi akakosha chinofanira kunge chiri chekuve nechokwadi chekuti ad yako inoonekwa kana vashandisi vachitsvaga mazwi awakasarudza.. Chinangwa chekutsvaga chakakoshawo, sezvo iwe uchida kukwezva vashandisi vari kushingaira kutsvaga mhinduro kumatambudziko. Zvisinei, iwe unofanirwa kugara uchifunga kuti kune vanhu vari kungobhurawuza pawebhu kana kutsvaga ruzivo, asi haazove achitsvaga mhinduro chaiyo kana sevhisi.
Keyword research yeAdwords yakakosha uye inofanirwa kuitwa padanho rekutanga remushandirapamwe. Kuita izvi kuchakubvumidza kuti uise mutengo chaiwo uye uve nemukana wakanyanya wekubudirira. Pamusoro pe, keyword research inogona kukubatsira kuona huwandu hwekudzvanya hwauchagamuchira kune iyo bhajeti yawakagovera pamushandirapamwe wako.. Ramba uchifunga kuti mutengo wekudzvanya unogona kunge wakasiyana zvakanyanya kubva kune kiyi izwi kune kiyi, saka kusarudza mazwi akakosha kwakakosha pakuita mushandirapamwe wakabudirira weAdWords.
Keyword research inogona kutora chero chinhu kubva pamaminetsi mashanu kusvika maawa mashoma. Izvi zvinoenderana nehuwandu hwemashoko aunofanira kuongorora, saizi yebhizinesi rako, uye rudzi rwewebhusaiti yauri kuita. Zvisinei, yakanyatsogadzirwa keyword research campaign inokupa nzwisiso mumusika wako wekutsvaga maitiro. Nokushandisa mazwi akakosha, iwe unozogona kugutsa zvinodiwa nevashanyi vako uye nekupfuura vakwikwidzi vako.
There are several types of bidding models available in Adwords, saka zvakakosha kuti unzwisise kuti ndeipi yakanakira mushandirapamwe wako. Zvichienderana nezvinangwa zvako, modhi yega yega ine mabhenefiti akasiyana ekuwedzera shanduko. Kushandisa iyo chaiyo modhi kwakakosha pakuwedzera kudzoka kwekudyara kwemushandirapamwe wako.
Iyo inonyanya kushanda modhi ndeye Optimize Shanduko, iyo inoseta otomatiki mabhidhi zvichienderana nekushandurwa kukosha kwako. Hukoshi uhwu hausi hukoshi hwenhamba asi chikamu chezana. Kushandisa iyi modhi kunoda yakanaka kutendeuka yekutevera uye nhoroondo yekutendeuka. Paunenge uchishandisa tROAS, usambofa wakaisa chinangwa chako zvakanyanya. Zvakanakisa kutanga nenhamba yakaderera woiwedzera sezvo mushandirapamwe wako unovandudza.
Adwords inopa mhando dzakasiyana dzekubhidha, kusanganisira mutengo-pa-kudzvanya, mutengo-pa-chiuru-kuona, uye Smart Bidding. Kushandisa sarudzo idzi pamwe chete, unogona kukwirisa ads yako kuti ive nani shanduko kukosha uye yakaderera mutengo pakudzvanya. Zvisinei, iwe uchiri kuda kubata ako ads uye kunzwisisa mhedzisiro yemishandirapamwe yako. Unogona kubvunza nekambani inoshanda mumhando iyi yekutarisira mushandirapamwe, MuteSix.
Iyo Manual CPC nzira inotora nguva, asi inokwezva traffic yemhando yepamusoro uye inokudzivirira kubva mukupambadza mari. Kukosha kwekutendeuka kazhinji ndicho chinangwa chekupedzisira chemishandirapamwe yakawanda. Naizvozvo, iyo Manual CPC sarudzo isarudzo yakanaka kune iyi chinangwa.
Mari yekudzvanya (CPC) chinhu chakakosha chekufunga kana uchigadzira yako yekushambadza zano. Inogona kusiyanisa zvakanyanya zvichibva pane kiyi uye indasitiri yauri kunanga. Kazhinji, mutengo wekudzvanya unotangira kubva $1 ku $2. Zvisinei, mune mamwe maindasitiri, mutengo wekudzvanya wakaderera zvakanyanya.
Kune miviri mikuru mienzaniso yeCPC, bhidhi-based uye flat-rate. Mamodheru ese ari maviri anoda kuti mushambadzi atarise kukosha kwekudzvanya kwega kwega. Iyi metric inoshandiswa kuongorora kuti imarii anoita kuti muenzi adzvanye pashambadziro, zvichienderana nekuti muenzi uyu achashandisa marii pawebhusaiti.
Mutengo pakudzvanya kweAdwords inotarwa nehuwandu hwetraffic iyo imwe ad inogamuchira. Semuyenzaniso, kudzvanya pane zvawanikwa paGoogle zvinodhura $2.32, uku kudzvanya pane peji rinoratidza muparidzi kunodhura $0.58. Kana webhusaiti yako inotarisa zvakanyanya kutengesa kupfuura traffic, ipapo unofanira kutarisa CPC kana CPA kubhidha.
Muyero weCPC weFacebook Ads unosiyana zvichienderana nenyika. Canada neJapan dzine mareti epamusoro eCPC, nemunhu akaderera $0.19 nekudzvanya. Zvisinei, muIndonesia, Bhuraziri, uye Spain, CPC mitengo yeFacebook Ads yakaderera, avhareji $0.19 nekudzvanya.
Cost per conversion is a great way to track the performance of your advertising campaign. Iyi mhando yekushambadzira inzira yakangwara yekuwedzera bhajeti yako yekushambadzira. Iyo inokutendera iwe kutevedzera imwe metric, senge nhamba yevanhu vanoshanyira saiti yako uye kutenga. Zvisinei, iwe unofanirwa kucherechedza kuti iyi metric inogona kusiyana kubva pamushandirapamwe kuenda kumushandirapamwe. Semuyenzaniso, e-commerce vashambadziri vangangoda kuteedzera kuti vangani vanhu vanozadza fomu rekuonana. Mapuratifomu ekugadzira inotungamira anogonawo kushandiswa kuyera shanduko.
Mutengo pashanduko imwe neimwe unogona kuverengerwa nekutarisa kukosha kweshanduko maringe nemutengo weshanduko iyoyo.. Semuyenzaniso, kana iwe ukashandisa PS5 yekudzvanya iyo inoguma nekutengesa, iwe uchaita purofiti yePS45. Iyi metric inokubatsira kuenzanisa mutengo wako nepurofiti yako, uye inonyanya kubatsira kune vanhu vari kutsvaga kuderedza mari.
Kunze kwemutengo wekushandura, vashambadziri vanofanirawo kufunga nezve avhareji mutengo pakutenga. Chiyero ichi chinowanzo kwira pane mutengo pakudzvanya, uye inogona kunge yakawanda $150. Zvinoenderana nerudzi rwechigadzirwa kana sevhisi yauri kutengesa, pamwe chete nemitengo yepedyo yevatengesi.
Uyezve, zvakakosha kuziva kuti mutengo wekushandurwa kweAdwords hauwanzo kuenzana nemutengo wakakamurwa nekutendeuka.. Zvinoda kuverenga kwakaoma. Izvi zvinodaro nekuti hazvisi zvese zvinodzvanya zvinokodzera kushandurwa yekutevera yekushuma, uye iyo yekushandura tracking interface inoratidza nhamba idzi zvakasiyana nekoramu yemutengo.
The Account history for Adwords is where you can track all of the billing information for your advertising. Iyo iri nyore nzira yekuziva yako account chiyero chero nguva. Kuti usvike kupeji rino, ingo dzvanya pane iyo giya icon iri kumusoro kurudyi kona yechidzitiro chako. Kubva ipapo, unogona kuongorora mari yako yekushambadzira isina kubhadharwa uye mubhadharo wawakaita.
Unogonawo kuona chero shanduko dzakaitwa nevamwe. Unogona kushandisa iyi ficha kutarisa maitiro evamwe paaccount yako. Inoratidza chero shanduko dzakaitwa kuaccount yako uye kuti ndedzipi shanduko dzakakanganiswa. Iwe unogona kunyange kusefa shanduko yenhoroondo mishumo neshanduko kana uchida. Chirevo chenhoroondo yekuchinja chinokuratidzawo chero shanduko dzakaitwa kuaccount yako kana mishandirapamwe.
Kuva neruzivo urwu kunokuchengetedza nguva yakawanda. Unogona kuona zvakachinja vanhu, pavakachichinja, uye kuti vakaishandura kuita sei. Iwe unogona zvakare kugadzirisa shanduko kana ukaona dzakonzera dambudziko. Iyi ficha inonyanya kukosha pakuedza zvinangwa. Kana iwe uri kutonga PPC mushandirapamwe nePPC agency, iwe ungangoda kutarisa shanduko yenhoroondo yerogi kuti uve nechokwadi chekuti zvese zviri sezvazvinofanira kuita.
Kana uri kushandisa Google Ads, unogona kuwana nhoroondo yeakaunti yako muChinja Nhoroondo chimiro. Shandura nhoroondo inogona kukupa anosvika makore maviri enhoroondo kune ako ads. Kuti uwane nhoroondo iyi, simply sign in to your Google Ads account and click on the “change history” tab.
