Email info@onmascout.de
Phone: +49 8231 9595990
Kubudirira neAdwords, zvakakosha kunzwisisa zvikamu zvakasiyana-siyana zvepurogiramu iyi. These include Cost per click, Chibodzwa chemhando, Bidding model, uye Tracking mhinduro. Pamusoro pe, zvakakosha kuti unzwisise nzira yekuwedzera kugona kwemushandirapamwe wako. Nokushandisa nzira yakarurama, iwe unogona kuwedzera kutendeuka kwako uye kuwedzera purofiti yako margins.
There are two ways to decrease the cost per click on Adwords. Imwe nzira ndeye geo-kunanga kushambadzira kwako kune imwe nzvimbo. Izvi zvinoderedza kuwanda kwekudzvanya kusina basa. Imwe nzira ndeye kushandisa Google Analytics. Google Analytics inopa ruzivo rwakadzama mumashambadziro ako ekushambadzira.
Imwe nzira yekudzikisa mutengo pane kudzvanya ndeye kukwidziridza yako kiyi yeshoko chairo. Nekuona kuti boka rako rekushambadzira rakanangana nemitsara chaiyo (kufanana “rent a vacation home in Tampa”), unogona kugonesa kushanda kweboka rako rekushambadzira. Mutengo wega wega unosiyana zvichienderana nemazwi akakosha, industry, uye nzvimbo. Paavhareji, zvinodhura kumativi $1 ku $2 nekudzvanya pane network yekutsvaga, uye zvakafanana pamaratidziro network. Mutengo pakudzvanya kwega kwega unoverengerwa nekuwanza mutengo wese pakudzvanya nenhamba yenguva yakadzvanywa ad.
Imwe nzira yekudzikisa mutengo pane kudzvanya paAdwords ndeyekutarisa-refu-muswe keywords ine yakaderera yekutsvaga vhoriyamu uye zvinonyatsozivikanwa kutsvaga kutsvaga.. Chikonzero cheiyi zano ndechekuti refu-muswe keywords inokwezva yakaderera mabhidhi pane generic keywords. Pamusoro pe, refu muswe keywords vane yakaderera makwikwi, izvo zvinoreva kuti ivo havanyanyi kukwezva yakakwira CPCs.
Nepo mutengo pakudzvanya imwe metric inofanirwa kutungamira maitiro ako ekuita sarudzo, mutengo pakutora unofanirwa kuve wakanangana nePPC. Ita shuwa yekukwirisa mutengo wako pakutenga zvinoenderana nepurofiti yako margin. Nenzira iyi, unogona kukwezva vatengi uye kuwedzera kutengesa pasina kuparara. Pamusoro pazvo, unogona kuvandudza mhando yekutora kwevatengi vako uye mitengo yekushandura nekugadzirisa mitengo yezviteshi zvako zvekushambadzira..
Pakupedzisira, iwe unofanirwa kufunga nezve indasitiri yako uye nhanho yemakwikwi. Semuyenzaniso, mutengo wekudzvanya pane masevhisi emutemo unogona kunge wakatenderedza $6, nepo zvimwe chete zvemabasa emabasa zviri pedyo $1. Zvisinei, mutengo wekudzvanya pane e-commerce mishandirapamwe ungangoita madhora mashoma. Saka, zviri nani kushandisa mazwi akakosha ane chiyero chemhando yepamusoro uye yakaderera CPC.
Mutengo wekudzvanya kweAdwords unotemwa kuburikidza neauction. Iyo yakanyanya bhidhiyo yako, zvakanyanya mukana wekuwana yakanaka ad nzvimbo.
The quality score in AdWords is the number that determines the relevance of your ad. Chikero kubva pane chimwe kusvika kugumi uye chinoratidza kuti ad yako yakakosha sei. Zvibodzwa zvemhando yepamusoro zvinokonzeresa mutengo wakaderera pane kudzvanya uye chinzvimbo chepamusoro kune ako ads. Kuti uwedzere kunaka kwako zvibodzwa, gadzirisa peji rako rekumhara uye mazwi makuru.
Chibodzwa chemhando haisi metric yega; inofanirwa kuperekedzwa nemamwe ma metrics. Semuyenzaniso, kana peji rako rekumhara riine kiyi kiyi 'blue pens,’ then your ad must also have a blue pen. Kana peji rako rekumhara risina iri keyword, ipapo yako Quality Score ichave yakaderera.
Improving your Quality Score will improve your ads’ positioning in organic search results. Kunyangwe iri chishandiso chekuongorora chinobatsira, iyo Quality Score haisi yakakosha kuita chiratidzo (KPI) mukati uye pachayo. Asi, igwara rekuita mishandirapamwe inobudirira. Nokuda kwechikonzero ichi, zvakakodzera kudzidza zvakawanda sezvaunokwanisa pamusoro pezvinhu zvinoikanganisa.
Kunyange zvazvo zvingava zvakaoma kuyera zvibodzwa zvemhando, pane mamwe matanho akakosha aungatora kuti uvandudze zvibodzwa zvako. Chekutanga, ongorora yako ad kopi. Tarisa uone kana ine yakasarudzika yekutengesa proposition, CTA inokosha, kana zvose. You can also monitor your ads’ CTR. A high CTR zvinoreva kuti ads ako ane basa, asi CTR yakaderera inoreva kuti havasi.
AdWords mhando yemhando inotarwa nezvakasiyana zvinhu. Chibodzwa chemhando yakanaka chinovandudza kuisirwa ad yako uye chinozoguma nekuchipa kweCPC mabhidhi. Nepo vamwe vatengesi vangaona izvi sezvisina kunaka, kushanda paHunhu Hwako Chibodzwa kuchakubatsira kuvandudza kuoneka uye kushanda kwead yako.
Iyo yakakwirira yako Quality Score, iyo yakawanda mari yauchakwanisa kushandisa pakushambadzira ad. Izvi zvinodaro nekuti Google inoshandisa chibodzwa chakafanana neiyo organic chinzvimbo algorithms kuona kuti ndeapi kushambadzira anonyanya kukosha. Ichabva yadzorera akanakisa kune avo vangangotendeuka.
When starting a campaign in Google Adwords, iwe unofanirwa kusarudza kuti ndeipi nzira yebhidhi yaunoda kushandisa. Pane nzira mbiri dzakakosha dzeizvi. Yekutanga ndeye inoshanda shanduko yekutevera, iyo inokurudzirwa kumishandirapamwe inosanganisira marudzi akawanda ekushandura. Imwe sarudzo ndeye CPC yemanyorero. Iyi sarudzo inoda mamwe mabasa emaoko uye inofanira kushandiswa kumushandirapamwe isati yashandiswa.
Manual CPC kubhidha inzira yaunogona kudzora mutengo wako pakudzvanya. Iyi nzira inosanganisira kuseta yakanyanya bhidhi yeboka rako rekushambadzira kana kiyi. Iyi nzira inobatsira mishandirapamwe muKutsvaga Network uye Shopping Network, sezvo uchigona kudzora mutengo wema ads ako. Zvisinei, bhuku reCPC kubhidha rinogona kuvhiringa kune vashandisi vatsva.
Kune vamwe vashandisi vepamusoro, iwe unogona kugadzirisa bhidhi yako nekushandura maitiro ekunongedza. Semuyenzaniso, kana webhusaiti yako inobata kune rimwe boka rezera, unogona kuwedzera kubhidha kwako kune vateereri ivavo. Nzvimbo yewebhusaiti yako ichakanganisawo mabhidhi, sezvaunoda kunanga vanhu vanogara munzvimbo iyoyo.
Kubhadhara chikamu chakakosha cheAdwords manejimendi. Zvisinei, iwe unofanirwa kuziva zvaunoda kuzadzisa nemushandirapamwe wako usati wasarudza yemhando yekubhidha. Pamusoro pe, mishandirapamwe yakasiyana-siyana inobatsira kubva kune nzira dzakasiyana dzekuwedzera kutendeuka mazinga. Izvi zvinoreva kuti iwe unofanirwa kusarudza iyo modhi yakakunakira iwe.
Adwords maitiro ekubhidha anofanirwa kugara achitariswa zvakanyanya. Iwe unoda kudzikisa mutengo wekushambadzira kwako kushambadzira, asi pane dzimwe nguva apo Adwords algorithm inokanganisa. Ukachenjerera kukanganisa uku, iwe unogona kudzivirira kushandisa yakawandisa pane ads. Izvo zvakare zvinogoneka kuita otomatiki mitemo inozokuzivisa iwe kana CPC yako ichikwira zvakanyanya, kana CPA yako payakanyanya kuderera.
A bhidhiri zano rinoenderana nezvinangwa zvako rinogona kukubatsira kuti uite zvakanyanya bhajeti yako yekushambadzira. Zvinokutendera kuti ubhadhare iyo yakanyanya kutendeuka mwero mukati mebhajeti. Kana iwe uri kunanga vatengi vane yakaderera kushandisa maitiro, ungangoda kufunga kushandisa a maximize kutendeuka zano.
When tracking the results of AdWords campaigns, zvakakosha kuziva kunobva traffic. Pasina kutendeuka kutevera, nhamburiko dzako dzakafanana nokurasa mari pasi. Kumhanyisa ads iwe uchimirira wechitatu kuti aite yekutevera kodhi kutambisa mari. Chete kana kodhi yekutevera yaiswa iwe unogona kutanga kuteedzera shanduko chaiyo.
Iwe unofanirwa kuzivisa AdWords mhinduro mukati 30 mazuva. Chikonzero cheizvi ndechekuti AdWords ine cookie inoteedzera ad kudzvanya 30 mazuva. Iyi cookie inoverenga shanduko uye mari. Kana usiri kuzivisa mhinduro mukati menguva iyoyo, zviri nyore kurasikirwa nekutengesa.
Unogona kuteedzera ROI neGoogle Analytics. Chirongwa ichi chinokubatsira kuona kuti ads ako anoshanda sei nekukupa iwe kuparara kweROI kune yega yega ad ratidziro. Chishandiso ichi zvakare chinokupa iwe kugona kuteedzera shanduko yedata mukati mebrowser nemidziyo. Iwe unogona kushandisa iyi data kuita zvirinani sarudzo dzekushandisa yako ad madhora.
Google Analytics chishandiso chine simba chekutevera mibairo yeAdwords mishandirapamwe. Kana mushandirapamwe wako wamiswa, Google Analytics inobvumidza iwe kuti uone kuti vashanyi vanopindura sei kune ako ads. Chekutanga, enda kuGoogle Analytics peji uye sarudza ad campaign yaunoda kuyera. Zvadaro, sarudza iyo “Shanduko” tab and see how many conversions were made.
Ukangoziva kuti ndeapi mazwi makuru ari kushandura, unogona kutanga kuvawedzera kuboka rako rekushambadza semazwi akakosha kana kugadzirisa mabhidhi ako zvinoenderana. Zvisinei, iwe unofanirwa kuyeuka kuti kuwedzera mazwi ekutsvaga semakiyi kuchaita zvishoma pamushandirapamwe wako kunze kwekunge iwe waitawo shanduko kune yako ad mavara uye mabhidhi..
