Email info@onmascout.de
Phone: +49 8231 9595990
Kana uchangotanga neAdWords account yako, zvimwe wanga uchinetseka kuti woigadzira sei. Pane nzira shoma dzekuita izvi. Verenga kuti uzive maitiro ekugadzirisa yako AdWords account kuti ikwane zvaunoda. Muchinyorwa chino, tichaenda pamusoro peCPA kubhidha uye CPM kubhidha. Isu tichavharawo maitiro ekumisikidza account yako kuti uve nechokwadi chekuti urikurisa mabhenefiti ayo.
Nepo kubhadhara-per-click advertising paAdwords ingaite seyakapusa pamusoro, pane zvinhu zvakawanda zvokufunga nezvazvo. CTR yakakwira inoratidza ad yako inobatsira uye ine chekuita. A low CTR zvinoreva kuti hapana akadzvanya pane yako ad, ndosaka Google ichida ads ane CTR yakakwirira. Sezvineiwo, pane zvinhu zviviri zvaunogona kudzora kuti uwedzere CTR yako.
PPC advertising inoshandisa mazwi akakosha kubatanidza mabhizinesi nevatengi vakananga. Aya mazwi makuru anoshandiswa nekushambadzira network uye injini dzekutsvaga kusarudza ads anoenderana nechinangwa chemutengi uye zvaanofarira.. Kuti uwane zvakanyanya kubva kune ako ads, sarudza mazwi makuru anotaura kune vateereri vako. Yeuka kuti vanhu havatsvaki chinhu chimwe chete nguva dzose, saka ita chokwadi chekusarudza mazwi makuru anoratidza izvi. Uyezve, iwe unogona kutogadzirisa mishandirapamwe yako nekutarisa vashandisi zvichienderana nenzvimbo yavo, mudziyo, uye nguva yezuva.
Chinangwa chekubhadhara-per-click advertising ndechekugadzira shanduko. Izvo zvakakosha kuti uedze mazwi akasiyana uye mishandirapamwe kuti uone kuti ndeipi ichanyanya kushanda. Pay-per-click advertising inzira yakanaka yekuyedza vateereri vakasiyana nekudyara kudiki, kusvika waona kuti ndedzipi dziri kuita zvakanaka. Unogona kumbomira shambadzo dzako kana dzisiri kuita sezvaunotarisirwa. Izvi zvinogona zvakare kukubatsira iwe kuona kuti ndeapi mazwi akakosha anonyanya kushanda kune bhizinesi rako.
Imwe nzira yekuwedzera yako PPC mushandirapamwe ndeyekugonesa yako yekumhara peji. Peji yako yekumhara ndiyo peji inoshanyirwa nevateereri vako mushure mekudzvanya pakushambadzira kwako. Peji yakanaka yekumhara inoshandura vashanyi kuva vatengi kana kuwedzera chiyero chekushandura. Pakupedzisira, iwe unoda kuona chiyero chepamusoro chekushandura. Paunenge uchishandisa nzira iyi, yeuka kuti iwe uchaita mari chete kana iwe ukaona yakanyanya kutendeuka mwero.
PPC advertising rates anowanzo kutsanangurwa pabhidhi kana flat-reti hwaro. Mushambadzi anobhadhara muparidzi mari yakatarwa pese paanodzvanywa ad. Vaparidzi vanowanzochengeta runyoro rwemitengo yePPC. Zvakakosha kutenga zvakapoteredza mutengo wakaderera, izvo zvinogona dzimwe nguva kutaurirana. Pamusoro pekutaurirana, zvibvumirano zvepamusoro-soro kana zvenguva refu zvinowanzokonzera mitengo yakaderera.
Kana iwe uri mutsva kuPPC kushambadzira paAdwords, zvakakosha kurangarira kuti kunaka kwedanidziro yako kwakakosha. Google inopa mibairo yakanakisa yekuiswa kwekushambadzira uye mutengo wakaderera kumabhizinesi anopa yakanakisa mushandisi ruzivo. Kubudirira kwekushambadzira kwako kunoyerwawo nekudzvanya-kuburikidza nechiyero. Iwe unozoda hwaro hwakasimba usati watanga kubata yako PPC account. Unogona kudzidza zvakawanda nezvePPC advertising paPPC University.
Kushandisa otomatiki bhidhi manejimendi masisitimu ipfungwa yakanaka kana iwe uchida kuwedzera budiriro uye chiyero. Masisitimu akadaro anogona kubata mamirioni ePPC mabhedhi ako uye nekukwiridzira ads ako kuti uwane iyo yepamusoro kudzoka inogoneka. Ivo vanowanzo sungirirwa kune webhusaiti yemushambadzi, uye dyisa mibairo yekudzvanya kwega kwega kumashure kune system. Nenzira iyi, iwe uchava nechokwadi chekuti ad yako iri kuonekwa nevanonyanya kuve vatengi.
Iye vCPM (inoonekwa CPM) bhidhi sarudzo inzira yakanaka yekuwedzera mikana yekuti ad yako ioneke. Kuseta uku kunobvumidza iwe kuseta iyo yepamusoro bhidhi pachuru inoonekwa ad maonesheni. Paunosarudza kushandisa iyi marongero, Google Adwords ichakubhadharisa chete kana ad yako yaratidzwa pamusoro peinotevera ad yepamusoro. Ne vCPM kubhidha, text ads inogara ichiwana iyo yese ad space, saka ivo vanonyanya kuoneka.
Kana uchienzanisa maviri ad marudzi, CPM kubhidha kazhinji ndiyo yakanakisa sarudzo yekuzivisa mhando mishandirapamwe. Rudzi urwu rwekushambadzira rwunotarisa zvakanyanya pamutengo pane zvinoonekwa. Iwe unobhadhara kune zviuru zvega zvekufungidzira, asi unogona kugamuchira zero kudzvanya. Nekuti iyo Display Network yakavakirwa pamutengo, CPM ads inozogara yakakwira pasina kudzvanywa. CPC mutengo, pane rimwe divi, yakavakirwa pane relevancy uye CTR.
Imwe nzira yekuwedzera CPM yako ndeyekuita kuti ads ako awedzere kunanga. CPM kubhidha inzira yepamberi yekubhidha. CPM kubhidha inoda shanduko yekutevera. Nekuwedzera CPM, iwe unofanirwa kupa Google data kuti uone kuti vangani vashanyi vanoshandura kuti vatengese kana kusaina-up. Nokushandisa nzira iyi, iwe unozokwanisa kunanga musika wako uye kuwedzera ROI yako.
Enhanced CPC isarudzo yekubhidha muGoogle Adwords. Enhanced CPC inoda manual keyword kubhidha asi inobvumira Google kugadzirisa bhidhi zvichienderana nemukana wekutendeuka.. Inobvumira Google kugadzirisa bhidhi kusvika 30% kumativi ose, uye zvakare inoita kuti avhareji CPC ive yakaderera pane yako yepamusoro bhidhi. Chakanakira ECPC ndechekuti iwe unokwanisa kugadzirisa yako ad yakanangana uye bhajeti.
Optimum CPM kubhidha isarudzo huru yekuwedzera yako yekudzvanya-kuburikidza nechiyero uye kuchengeta bhajeti yako yemazuva ese mukati mebhajeti rako.. Zvisinei, zvakakosha kuyeuka kuti CPM haisiriyo yega chinhu mukugadzirisa mushandirapamwe wako. Iwe unofanirwawo kuedza kukwidziridza mushandirapamwe wekushandura uchishandisa chinangwa CPA (mutengo-pa-chiito) kana CPC (mutengo-pa-chiito).
Manual CPC kubhidha inokupa kutonga kuzere pamusoro pemabhidhi ako uye inzvimbo yakanaka yekutanga kana uri mutsva kuGoogle Adwords.. Inokupawo nhanho yekutonga iwe yausingazowana mune otomatiki mabhidhi nzira. Manual CPC kubhidha inoita kuti uchinje mabhidhi ako pese paunoda, pasina algorithms inoraira sarudzo yako. Iwe zvakare uchaona zvimwe kudzvanya-kuburikidza kana iwe ukavandudza kunaka kwemazwi ako makuru uye ads.
Pakupedzisira, CPC kubhidha muGoogle Adwords ndiyo yakanakisa sarudzo kana iwe uchida kuwedzera mari yako. Mazita akareba-muswe anoonekwa seanonyanya kukosha pane mapfupi-akapfuma mibvunzo, saka ivo vakachipa kunanga. Iwe hausi kuda kubhidha kupfuura iwe unofanirwa kuita, asi zvakakosha kana iwe ukawana vatengi vakawanda. Iwo maCPC muGoogle Adwords akaderera zvakanyanya, saka iwe unogona kunge uchikwanisa kuwana kudzoka kukuru kune yako bhajeti.
CPA chiyero chemutengo wega wega, kana kukosha kwehupenyu hwemutengi, uye inogona kushandiswa kuona budiriro yemushandirapamwe wedhijitari wekushambadzira. Mamwe mashandisirwo eCPA anosanganisira kuyera matsamba ekunyora, e-book downloads, uye online makosi. Seye metric yakakura, CPA inoita kuti ubatanidze kutendeuka kwechipiri kune yekutanga. Kusiyana neCPC kubhidha, kwaunobhadhara kudzvanya kwese, CPA kubhidha inoda kuti ubhadhare kutendeuka kumwe chete, nokudaro kuderedza mari yemushandirapamwe.
Nepo kubhidha kweCPA kuchinyanya kushanda kupfuura CPC, unofanira kufunga zvakanakira nezvazvakaipira zvose. CPA inzira inoshanda yekudzora mitengo yeshanduko uchiri kubvumira imwe mari uye kuoneka kwe ad. Manually bhidhiri inogona kuva nezvayakaipira, sekunetsa kuita, kuderedza kutonga kwako, uye kusakwanisa kuenzanisa pfungwa mbiri dzemari neshanduko.
Kunyange zvazvo chinangwa chepamusoro cheCPA chinogona kubatsira kuwedzera CPA yako, iwe unofanirwa kuziva kuti hutsinye mabhedhi anogona kukuvadza account yako nekuita kuti iite-yega. Izvi zvinogona kuguma nea 30% kuderera kwemari. A yepamusoro CPA hazvirevi kuti unofanira kupedza kupfuura bhajeti yenyu. Pane kudaro, gadzirisa zvirimo kuti uwedzere kutendeuka uye kuderedza CPA yako.
Kunze kwemabhenefiti eCPA kubhidha, zvinokwanisikawo kubhidha paFacebook. Facebook ine sarudzo yekubatanidza iyi nzira neinongedzo yemberi kune chaivo vateereri. Facebook inzira yakanaka yekuyera budiriro yemushandirapamwe wako, uye unobhadhara chete kana wagamuchira kutendeuka. Kushandisa cost-per-acquisition (CPA) kubhidha muGoogle Adwords kunogona kukubatsira kudzikisa mutengo wako pakutenga nemuganho wakakosha.
Kana bhizinesi rako risingatengesi zvinhu zvenyama, unogona kuverenga CPA zvichibva pane mamwe metrics, sekutorwa kwemutobvu, demo signups, uye kutengesa. Iwe unogona kuverenga iyo CPA nekuronga avhareji CPA inopesana nekufungidzira-kurema Quality Score. Higher CPAs kazhinji inoratidza yakaderera ROI, saka zvakakosha optimize zvose CPA uye Quality Score. Asi kana yako Quality Score iri pazasi peavhareji, ungangowedzera CPA wako zvichienzaniswa vakwikwidzi uye achakuvadza ROI yenyu yose.
Shambadziro dzine zvibodzwa zvemhando yepamusoro dzichawana zvikwiriso zvepamusoro uye CPA yakaderera. Izvi zvinoodza moyo vashambadziri vakashata kubva pakushambadza nezvinhu zvisina kunaka. Nepo zvemhando yepamusoro ads zvichagara zvichikwezva mamwe mabhatani, vashambadziri vane CPA yakaderera vanongokwanisa kuwana zvinzvimbo zvepamusoro nekubhidha mari yakawandisa. Vanozopedzisira vagadzirisa nzvimbo dzakaderera.
Nepo CPA kubhidha muGoogle Adwords haisi iyo nzira yakanakisa yekuwedzera mari yako yekutengesa, ichapa yakakwira ROI pane yakaderera-mhando ads. Nokuvandudza zvibodzwa zvemhando, unogona kuvandudza CPA. Nenzira iyi, mari yako yekushambadza haizokwiri sezvazvingaite. Saka, nguva inotevera paunenge uchitsvaga, ita shuwa kuti urikugonesa shanduko pane kudhura.
