Email info@onmascout.de
Phone: +49 8231 9595990
Kune dzakawanda nzira dzakasiyana dzekugadzira iyo Adwords account. Heano mamwe emamwe akajairika. Muchinyorwa chino, Ini ndichavhara CPC, Machisi chaiwo, Re-targeting, Extensions, nezvimwe. Tinovimba, matipi aya achakubatsira kuti utange uye uite zvakanyanya kushambadzira kwako. Rangarira kuti yako Adwords account iropa rewebhusaiti yako, saka wana nguva yekudzidza nezvechimwe nechimwe. Paunenge uchinge uine nzwisiso yekutanga yeAdwords, iwe unenge wakagadzirira kugadzira yako yekutanga mushandirapamwe!
Iwe unofanirwa kuziva kuti Mutengo Pakudzvanya (CPC) muAdwords haina kufanana neCPC mumushandirapamwe wekushambadzira. Nepo CPC inoreva mutengo wekushambadzira, CPM ine hanyn'a nehuwandu hwemaonero ad yako inowana. Kunyangwe mutengo wekushambadzira unosiyana zvakanyanya, anonyanya kufarirwa ekushambadzira epamhepo maturusi anoratidza CPC yezvavanovavarira mazwi makuru. Iwe unofanirwawo kuziva kuti CPC haireve mutengo wepamusoro pese kubaya.
Mutengo wega wega unoenderana nezvinhu zvakasiyana, kusanganisira chibodzwa chemhando, iwo keywords, uye ad text. Yemhando yepamusoro zvibodzwa zvekushambadzira zvinokwezva akawanda mabhatani uye anogona kutarisira kuderedzwa kusvika 50%. Zvibodzwa zvemhando yepasi zvinokwezva zvibodzwa zvishoma, uye naizvozvo, iwe uchabhadhara yakakwira CPC. Kuvandudza CPC yako, edza kukwenenzvera mavara ako ad uye webhusaiti yako. Ita shuwa kuti une yakakwira CTR yekukurudzira vashanyi kudzvanya pane yako ad.
Iyo CPC inoiswa nekambani yekushambadzira kuburikidza neauction. Mutengi anogona kusarudza kuendesa mabhidhi pamaoko kana otomatiki. The manual bidder inotsanangura iyo yakanyanya CPC yezwi rakakosha kana ad boka. Manually bidders vanochengetedza kutonga pamusoro pemabhidhi avo uye vanogona kugadzirisa mabhidhi avo kuti vawane mamwe mabhidhi. Iyi sarudzo inogona kubatsira munzira dzakawanda. Kunyangwe zvakakosha kuti uve nechokwadi chekuti unoziva bhajeti yako usati watanga kushambadzira, iwe unofanirwa kunzwisisa mashandiro anoita auction uye chii chekutarisira.
Kuve neruzivo rwechinangwa chako ROI kwakakosha kune yakabudirira ad danidziro. Iwe unofanirwa kuve nechokwadi chekuti haupotsa chero kutengesa kana kutungamirira mikana. Kana iwe uchibhadhara zvakaderera, iwe uchava nenguva yakaoma kugadzira ROI. Asi nekuchengeta mupfungwa kuti iyo max mutengo pakudzvanya haisi nguva dzose mutengo wekupedzisira, unogona kukwidziridza CPC kuti uwedzere purofiti yako. Iwe unofanirwawo kuziva nezve chokwadi chekuti iyo max CPC muAdwords haisi iyo yekupedzisira mutengo. Vazhinji vashambadziri vanongobhadhara mari shoma kuti vapfuure neAd Rank zvikumbaridzo kana kurova vavakwikwidzi vavo’ Ad Rank.
Facebook Ads inosiyana kubva kune yechinyakare yekutsvaga injini mumaverengero avanoita CPC. Panzvimbo pekufunga ad renji kana mhando zvibodzwa, Facebook inotarisa pane yako ad yakanangana nevateereri. Vamwe vateereri vakanangwa vachadhura kupfuura vamwe. Vateereri vakanangwa vanotorawo chikamu mukukwirisa kubhidha uye nguva yemushandirapamwe. Chibodzwa chakakodzera chimwe chinhu muFacebook Ad CPC. Facebook inoverengera mutengo wekumhanyisa kushambadzira zvichienderana nemhinduro inotarisirwa. Zvibodzwa zvepamusoro zvinopihwa nemitengo yakaderera yekumhanya.
Kana iwe uchinetseka kuti ungagadzira sei mutambo chaiwo muAdwords, hausi wega. Google nguva pfupi yadarika yakaita shanduko kumitemo yavo yekufananidza. Kunyange zvichiri kugona kushandisa iwo chaiwo match yemazwi ako akakosha, ine zvishoma kudarika mutsara kana kuenzanisa kwakafara, izvo zvinogona kuita kuti ad yako ioneke kumibvunzo yausingade kushambadza pairi. Iwe unogona kugadzirisa iwo chaiwo matcheti kuti udzikisire kuoneka kwead yako kune zvisina basa kana yakaderera-kuita akasiyana..
Semuyenzaniso, kunyatsoenderana nekiyi yerwendo rwemhando yekufamba hairatidze kutsvaga kweiyo brand. Pane kudaro, kuderedzwa kwendege kushambadza hakuzoratidzwa mukutsvaga makiyi emhando yerwendo. Izvi zvinonyanya kubatsira kune vashambadziri vane bhajeti rekukura. Nepedyo musiyano unoenderana, mazwi avo emazuva ano achawedzera pakusvika uye vachakwanisawo kuwana zvitsva, mazwi akakosha anoenderana nechinangwa chemushandisi. Pakupedzisira, otomatiki kubhidha inovabvumira kuchengetedza kuita kwavo kunyangwe kusvika kwavo kuchiwedzera.
Iwo chaiwo match muAdwords anofanana nekiyi izwi kana chirevo. Kana vanhu vachitsvaga iro izwi chairo kana chirevo, a ad icharatidzwa yemutsara iwoyo chaiwo. Mazwi akakosha emakwikwi ane mwero wepamusoro wekudzvanya. Zvisinei, unogona kusawana kudzvanya kwakawanda kana zvinoonekwa paunoshandisa mutsara wezvirevo. Asi, ivo vanonyanya kuoneka kana munhu achitsvaga chigadzirwa kana keyword ine chekuita nechigadzirwa chako.
Kana zvasvika kune keyword match muAdwords, kushandisa mhando yemutambo chaiwo ibheti ine njodzi. Kunyange inogona kunge iri nzira inoshanda yekuwedzera yako webhusaiti kuoneka uye traffic, zvinogonawo kuita kuti webhusaiti yako igamuchire zvirango kubva kuGoogle. Saka zvakakosha kuti unyatso ongorora yako backlink mbiri. Zvikasadaro, unogona kuonekwa sekutamba mhinduro dzeinjini yekutsvaga. Iwe unofanirwa kushandisa chaiyo match keyword pazvinenge zvakakodzera.
Imwe yedzakanakisa nzira dzekuwedzera kutarisisa kwako zvakare neAdwords mushandirapamwe ndeyekugovera vateereri vako.. Nekugovera vashanyi vesaiti yako maererano nehuwandu hwevanhu, unogona kuona kuti ads ako anoratidzwa chete kune avo vanofarira zvigadzirwa zvako. Iwe unogona kunyange kugovera vashanyi vako nenyika, murume kana mukadzi, age, nezvimwe zvinhu kuti uwedzere mibairo yako. Heino dhairekitori rekugovanisa vashanyi vewebhusaiti yako yekushambadzira zvakare neAdwords.
Kutarisa zvakare neAdwords mishandirapamwe inogona kushandiswa pamhando dzakasiyana dzemawebhusaiti uye nharembozha. Kusiyana nekutengesa pasocial media, dynamic retargeting inoshandisa keywords kubva pakutsvaga pane webhusaiti yakashanyirwa. Mishandirapamwe yekutarisa zvakare inogona kuitwa kuburikidza nekuchinjana uye pakati. Asi usati washandisa nzira iyi, ita chokwadi chekudzidza nezve akanakisa maitiro erudzi urwu rwekushambadzira. Unogona kuvandudza mitengo yako yekushandura uye kuwedzera ROI yako nekutevera aya akanakisa maitiro.
Kushandisa kutarisisa zvakare neAdwords ine social media mapuratifomu inzira inoshanda yekubatana neazvino uye vangangove vatengi. Facebook inzira yakanaka yekuvaka yako yekutevera, nepo Twitter ine anopfuura makumi manomwe muzana evashanyi vayo pamwedzi vari mbozha. Saka ita shuwa kuti ads ako anoenderana nevashandisi venhare. Kutarisa zvakare neAdwords kuchakubatsira kutora kutarisa kwevateereri vako uye kuvashandura kuva vatengi vanobhadhara.
Iwe unofanirwawo kunzwisisa mhando dzakasiyana dzemabhidhi emhando dzeAdwords. CPC kubhidha inokubatsira kuti uwedzere kutendeuka kwako, nepo dynamic conversion tracking inosundidzira zvinoonekwa. Zvakakosha kusarudza muenzaniso wakakodzera zvichienderana nezvinangwa zvako. Rangarira kuti imwe neimwe ad platform inoshanda zvakasiyana. Naizvozvo, iwe unofanirwa kusarudza iyo ine musoro kune yako KPIs uye bhajeti. Ita shuwa yekuziva akasiyana mabhidhi mamodheru kuitira kuti iwe ugone kukwiridzira mishandirapamwe yako zvinoenderana.
Iyo yewebhu-yekutarisazve nzira inoita kuti iwe utumire ads kune vasingazivikanwe vashandisi zvinoenderana nenhoroondo yavo yekubhurawuza pawebhu.. Iyi nzira inokubvumira kuti uratidze kushambadza kwakakodzera kune zvigadzirwa zvakaonekwa nevashanyi munguva yakapfuura. Nekushandisa email re-marketing, iwe unogona zvakare kutumira ads kungoro dzakasiiwa. Kana iwe uri mutsva wekushambadzira, Google Adwords inzvimbo yakanaka yekutanga. Kutarisa zvakare neAdwords inzira inoshanda yekuita kuti kushambadzira kwako kuonekwe nevanhu vazhinji sezvinobvira.
Kana wamisa ad, une zvakawanda zvingasarudzwa. Iwe unogona kusarudza kubva kune akasiyana marudzi ekuwedzera ad, zvichienderana nezvinangwa zvako. Vazhinji vashambadziri vanosarudza kushandisa mameseji ekuwedzera kuti abatanidze vangangove vatengi. Izvo zviri nyore kumisikidza uye kumhanya pane hurongwa. Aya mawedzero akafanana neMessage Extensions uye Call Extensions. Iyo Google tutori inokufambisa iwe mukati memaitiro ekumisikidza maApplication ekuwedzera. Kana uine chero mibvunzo kana uchida kuziva zvakawanda, unogona kubata Google zvakananga.
Iyo Sitelink Extension ndeyemahara uye inoita kuti vataridzi vako vafonere bhizinesi rako. Iwe unogona zvakare kusarudza iyo Call Extension, iyo inobvumira vataridzi kufonera ad. Iyi mhando yekuwedzera ad inobvumira rumwe ruzivo nezve zvigadzirwa zvekambani nemasevhisi. Pakupedzisira, inokubvumira kuti uite zvakawanda zvekutengesa. Asi, usati watanga kushandisa aya ad ekuwedzera, iwe unofanirwa kusarudza kana ivo vakakodzera bhizinesi rako.
Nepo Ad extensions inogona kuwedzera kudzvanya-kuburikidza nemitengo, ivo vanogona zvakare kuwedzera ad yako saizi uye mukurumbira. Mukudzosa, kushambadza kwakareba kunowanzo kudzvanywa uye kunounza traffic yakawanda. Uyezve, kushandisa ad yekuwedzera kunogona kukubatsira kusiyanisa bhizinesi rako kubva kune vanokwikwidza. Uye, nepo ad ekuwedzera achiwanzo shandiswa zvishoma, vanogona kuvandudza mashandiro emushandirapamwe wako weGoogle Adwords.
Imwe nzira yekushandisa kuwedzera kwemitengo yeAdwords ndeyekusanganisira rumwe ruzivo nezve zvigadzirwa nemasevhisi auri kutengesa. Ipfungwa yakanaka kubatanidza kune zvigadzirwa uye masevhisi ane hukama nemazwi akakosha muboka rako rekushambadza, sezvo inowedzera mikana yako yekuwana shanduko pane post-click yekumhara mapeji. Zvisinei, kana ad yako isina basa, vashandisi vanozoenda kune imwe ad isingatauri kune zvavanoda.
Kukurukurirana Kuwedzerwa ndeimwe yekuwedzera yakakurumbira yeGoogle AdWords. Ivo vanoonekwa mune yakasarudzika mibvunzo nekutsvaga uye vanopa vangangove vatengi dzimwe nzira dzekuonana, senge email kero. Aya mawedzero akagadzirwa kuti ave nyore mhinduro dzekutungamira chizvarwa uye kubatanidza vangangove vatengi nemabhizinesi. Kana mutengi achidzvanya pane yekuwedzera yekutaurirana, vanozotungamirwa kune webhusaiti yebhizinesi rako kwavanogona kukumbira rumwe ruzivo nezve chigadzirwa kana sevhisi.
