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Pane nzira dzakati wandei dzekugadzira yako AdWords account. Pazasi ini ndichavhara Broad match, Negative keywords, Single keyword ad groups, uye SKAGs. Ndeipi inoshanda zvakanyanya kune bhizinesi rako? Verenga kuti uone kuti ndeipi nzira inoshanda zvakanyanya kwauri. Heano matipi mashoma ekuti utange. Zvadaro, unogona kugonesa macampaign ako. Heano maitiro ekugadzirisa account yako uye kuwana zvakanyanya kubva kuAdwords.
Kana iwe uchida kuona mitengo yepamusoro yekushandura uye kuderedza mutengo pakudzvanya, shandisa yakagadziridzwa yakafara match muAdwords. Chikonzero ndechekuti kushambadzira kwako kuchanyanya kukosha kune vashandisi vako, uye iwe uchave nekutonga kwakawanda pamusoro peiyo ad bhajeti. Mutambo wakakura muAdwords unogona kukurumidza kudya bhajeti yako yekushambadzira. Sezvineiwo, pane dzimwe nzira dziri nyore dzekuyedza marudzi ese emachisi. Verenga kuti udzidze nzira yekuwedzera yako ad bhajeti.
Kana ad yako iri kuratidza izwi rekutsvaga riine keyword yako, shandisa Broad Match modifier. Izvi zvicharatidza ad yako yekutsvaga kwakabatana iyo inogona kusanganisira masinonimi uye mamwe masiyano eizwi rakakosha. Broad Match Modifier imwe yemhando dzemachisi dzine chiratidzo. Kuwedzera iyi modifier, tinya pane Keyword tab uye tinya iyo + saina padivi peizwi rimwe nerimwe rakakosha. Broad match modifiers ndiyo inonyanya kushanda pakutyaira mhando inotungamira.
Kuedza kweGoogle nemutambo wakakura muAdwords kunogona kukuvadza vamwe vashambadziri, asi hazvizokuvadze yako Quality Score. Nepo vashambadziri vazhinji vachifunga kuti yakakwira CTR yakashata kune yavo Quality Score, izvi hazvisizvo. Saizvozvo, negative keyword development inovandudza Quality Score yako. Broad match CTR inonyanya kukosha kune keyword level Quality Score muAdWords pane chaiyo match CTR. Zvisinei, yakanaka keyword CTR ichabatsira ad yako kuwana yakanyanya kudzvanya inokwanisika.
Mutambo wakakura muAdwords wakanakira vashambadziri vasina yakazara keyword rondedzero. Inogona kubvisa zvisingadiwe yekutsvaga mhinduro uye kuderedza kudzvanya mari, zvichikubvumidza kuti uise pfungwa pamazwi akakosha anoshanda kune vateereri vako. Paunosanganisa mazwi asina kunaka neyakakura match, iwe unogona kuwedzera optimize ROI yako. Iyi sarudzo yakaunzwa makore mashoma apfuura asi yakawana kutariswa kushoma kusvika zvino. Kana iwe ukashandisa mazwi asina kunaka zvakanaka, ivo vanovandudza yako yakanangana neROI.
Iwe unogona kuvharidzira kushandiswa kwemazwi akajairwa nemitsara kubva kumashambadziro ako ekushambadzira nekushandisa asina kunaka mazwi. Iwe unofanirwa kuwedzera mazwi asina kunaka kumushandirapamwe wako, kana kuti kune mamwe mapoka ad, kuitira kuti ads ako asabude pamatemu aya. Izvi zvinogona kubatsira kuchengetedza mari yakawanda. Heano maitiro aunoita izvi:
Tsvaga paGoogle kuti uwane mazwi asina kunaka. Nyora mukiyi izwi raunoda kunanga uye uone zvaunowana. Wedzera chero zvisingadiwe ads kune yako rondedzero yeAdWords negative keywords. Iwe unogona zvakare kutarisa yako Google Search Console uye analytics kuti uone kuti ndeapi mazwi makuru ari kukupa yakanyanya traffic kwauri.. Ita shuwa yekuwedzera aya mazwi pane yako runyorwa. Ichakupa iwe zano rekuti ndedzipi dzakakodzera kusabatanidzwa kubva kune ako ad mishandirapamwe.
A core negative keyword inoreva izwi riri mumutsara wezwi rinonyanya kukosha kumushandirapamwe wako. Kana iwe uri kushambadza plumber, haudi kunanga avo vari kutsvaga mabasa. Avo vari kutsvaga pombi, semuyenzaniso, aizopinda “plumber”, iro ringave core negative keyword. Broad match negative keywords, pane rimwe divi, kudzivirira shambadzo dzako kuti dzirege kuoneka kana munhu anyora mazwi ese emutsara wemazwi akakosha.
Shandisa yakashata yakafara match kana mutsara mutsara kuvharira ads. Iyo yakashata yakafara match inovhara kushambadza kwekutsvaga neaviri makiyi mazwi. Iyi mhando yeakaipa yakafara match hairatidze ads kana kubvunza kwako kunosanganisira ese asina kunaka keyword mazwi, asi mamwe acho achaonekwa mukutsvaga. Mutambo usina kunaka unonyatso shandiswa kune mhando kana zvinopihwa zvakafanana, uye haudi kuti vanhu vashandise isiriyo. Panyaya iyi, a negative wide match will do.
Kana iwe uri kuyedza kutyaira emhando yepamusoro zvibodzwa kune ako ads, unofanira kushandisa single keyword ad mapoka. Aya ads anonyanya kutarisisa kune imwechete keyword, uye ad kopi ichave 100% zvinoenderana neiyo keyword. Paunenge uchigadzira single keyword ad mapoka, tarisa kudzvanya kuburikidza nechiyero, maonero, uye kukwikwidzana kwemazwi ega ega. Iwe unogona kushandisa keyword planner kuti usarudze iwo akakodzera.
Single keyword ad mapoka inzira yakanaka yekuyedza akasiyana ad kukopa misiyano uye nekukwiridzira mishandirapamwe yako. Zvisinei, iwe unogona kuwana iyo imwechete keyword ad mapoka anotora nguva yakawanda kumisikidza uye kutonga kupfuura akawanda-mazwi ekushambadzira mapoka. Imhaka yekuti ivo vanoda akapatsanurwa ad seti kune yega kiyi kiyi. Nemushandirapamwe wemazwi akawanda, uchave nemazana emazwi akakosha, uye zvakanyanya kuomarara kuzvibata nekuzviongorora ese.
Pamusoro pekuwedzera mitengo yako yekushandura, single-keyword ad mapoka anogona zvakare kuvandudza kukosha kweads yako. Sezvo vashandisi vachitarisirwa kushandisa Google kuwana ruzivo, vanotarisira kuona mhinduro dzakakodzera. Shambadziro dzine izwi rekutsvaga rakafanana nerevateereri rinoburitsa mamwe madhibha neshanduko. SKAGs zvakare isarudzo yakanakisa yekushambadzira akawanda zvigadzirwa kana masevhisi. Pakupedzisira, iwe unozonyanya kufara nemhedzisiro yako kana ukashandisa single-keyword ad mapoka pane akawanda zvigadzirwa ad mapoka.
Nepo single-keyword ad mapoka asina kukwana kune ese marudzi ebhizinesi, ivo isarudzo yakanaka kana iwe uchitsvaga kukwidziridza yako mhando chibodzwa uye kuwedzera yako yekudzvanya-kuburikidza mwero. Aya mapoka ekushambadzira ane hyper-specific uye achakubatsira iwe kunzwisisa zviri nani CTR yako. Nekuwedzera kukosha kwema ads ako, iwe uchakwanisa kuderedza CPC yako. Iwe zvakare unozobatsirwa kubva pane zvirinani zvemhando zvibodzwa, izvo zvichaita kuti kuderedza kutendeuka mari.
SKAGs muAdwords inobvumidza iwe kugadzirisa ads ako kune chaiwo mazwi akakosha. Izvi zvinowedzera kukosha kuGoogle, pamwe neye ad yako mhando yemhando. Chibodzwa chemhando ndechimwe chezvinhu zvakakosha zvekufunga nezvazvo paunenge uchifunga nzira yekukwirisa mushandirapamwe wako. Mapoka echinyakare ad anowanzo aine mazwi akati wandei muboka rega rega rekushambadzira. Kuchinja ad yako kunogona kuwedzera CTR yako yemamwe mazwi makuru, uku uchiidzikisa kune vamwe. Ads ane SKAG ane ads anoenderana anowana yakakwira CTR uye yakaderera CPA.
Pakumisa SKAGs, iwe unofanirwa kuve nechokwadi chekuti iwe unoshandisa iyo yakafanana label pane yega yega keyword. Nenzira iyi, kana rimwe keyword richitanga rimwe, iyo ad hairatidze. Saizvozvowo, kana izwi rakakosha risiri mutsara-match kana chaiwo match, iyo ad haisi kuoneka. Iyi haisi nyaya hombe kana iwe uchitova nepfungwa yakanaka yemashandisirwo ako mazwi makuru.
Chikanganiso chinowanzoitwa nevashambadziri vazhinji kushandisa maSKAG akawandisa. Kuwedzera bhajeti yako yekushambadza nekushandisa asina basa makiyi inzira yechokwadi yekutambisa mari yako.. SKAGs inokubatsira kusefa mazwi asina kunaka uye kuita kuti zvive nyore kutarisa mashandiro ako. Iri ipfungwa yakanaka, kana uine mazana emazwi akakosha. Iyo zvakare inova nechokwadi chekuti ads ako anoenderana nevashanyi vako’ zvinodiwa.
SKAGs muAdwords inzira huru yekuisa zvikamu mishandirapamwe yako uye kunanga yakakodzera zoekwooden. Kana iwe uine akati wandei ega keyword ad mapoka, chimwe nechimwe chinofanira kunge chine peji rayo rekumhara. Iwe unogona zvakare kugadzira akawanda senge 20 single keyword ad mapoka. Izvi zvinokubatsira kuti uwane zvakanyanya nezveAdWords account yako. Imwe SKAG inogona kuve nemacampaign akawanda.
Paunenge uchigadzira peji yekumhara kune yako Adwords mushandirapamwe, pane zvakawanda zvekufunga nezvazvo. Vashanyi vanodzvanya pane ad kana chinyorwa chinongedzo vanowanzotarisira kuwana zvirimo zvakafanana nezvavaitsvaga. Kana iwe usina zvakakosha zvemukati pane yako yekumisikidza peji, vashanyi vako vangangodzvanya kure. Pane kudaro, tarisa pakupa ruzivo rwakakodzera runogona kuvabatsira kuita sarudzo. Ita shuwa kuti peji rako rekumhara riri nyore kufamba, ine kufona kwakajeka kuita uye inopa mushandisi izvo zvavanoda.
Zviri papeji yako yekumhara zvinofanirwa kunge zvine mibvunzo yakakosha uye zvive nyore kuverenga. Dzivisa kuwandisa, zvinokanganisa zvinyorwa uye pop-ups. Peji yekumhara yeInvision muenzaniso wakanaka. Iyo yakachena uye inongova nenzvimbo imwe chete yekuita, asi iyo “Tarisa Vhidhiyo” ruzivo runosanganisirwa mulightbox, izvo zvisingatadzise kutendeuka. Zviri nyore kufamba, iyo yakakwira mwero wekutendeuka kwako.
Kukoshera ndechimwe chinhu chinokosha. Vashanyi kune peji rako rekutora vachange vachiuya nechinangwa chaicho, saka unofanirwa kuve nechokwadi kuti peji rako rinobva raratidza kukosha. Inofanira kuvabatsira kuwana ruzivo rwavanoda uye kuvaratidza kuti vari papeji chaiyo. Iyo yakakwirira kukosha kwayo, iyo yemhando yepamusoro zvibodzwa zvichave uye ad yako ichakwira kumusoro uye inodhura zvishoma. Zvinyorwa pasi apa ndezvimwe zvezvinhu zvakakosha zvepeji yekumhara yeAdwords.
Peji yako yekumhara inofanirwa kuve yakakosha kune kiyi izwi rauri kunanga. Semuyenzaniso, kana uri kushandisa keyword “tenga shangu,” iwe unozoda kuve nechokwadi chekuti peji rako rekumhara rinoenderana nechinangwa chemutsvagi. Izvo zviri papeji rako rekutora zvichange zvichibva pamazwi ako makuru uye zvinosarudza yako Quality Score. Kushandisa akanakisa maitiro anozowedzera shanduko yako. Nemhando yepamusoro Score, iwe unozogona kuderedza mari yako yekushambadzira uye kuwedzera kudzoka kwako pakudyara.
