Email info@onmascout.de
Phone: +49 8231 9595990
Pane nzira dzakasiyana dzekumisa yako Adwords account. Zvichienderana nezvinangwa zvako, unogona kushandisa chimwe chezvivakwa zvinotevera: Chinangwa chemushandirapamwe, Bidding system, uye Mutengo. Kupatsanura kuyedzwa zvakare sarudzo. Kana wangogadzira iyo yakanakisa fomati yemushandirapamwe wako, inguva yekuona kuti ungashandisa sei bhajeti yako yekushambadzira. Pazasi pane mamwe matipi ekukubatsira kuti utange. Kugadzira mishandirapamwe inoshanda zvakanyanya, verenga gwara iri.
Mutengo weAdwords unosiyana zvichienderana nekusiyana kwakasiyana. Avhareji mari yakapoteredza $1 ku $5 nekudzvanya, nepo mitengo yeDisplay Network iri pasi zvakanyanya. Mamwe mazwi makuru anodhura kupfuura mamwe, uye kukwikwidzana mukati memusika kunokanganisawo mutengo. Iwo anonyanya kukosha eAdwords keywords anowanzo kudhura kupfuura avhareji, uye kazhinji ndevemisika ine makwikwi, semaindasitiri ezvemitemo neinishuwarenzi. Zvisinei, kunyange nemari yakakwirira, Adwords ichiri nzira yakanaka yekutengesa bhizinesi rako online.
Kunyangwe CPC isingapi nzwisiso yakawanda pachayo, inzvimbo huru yekutanga yekunzwisisa mutengo weAdwords. Imwe metric inobatsira ndeye CPM, kana mutengo-pa-chiuru zvinoonekwa. Iyi metric inokupa iwe pfungwa yehuwandu hwaunoshandisa pakushambadzira, uye inobatsira kune ese CPC neCPM mishandirapamwe. Zviratidziro zvemhando yakakosha mukutanga mushandirapamwe wenguva refu wekushambadzira.
Mutengo weAdwords ihuwandu hwemutengo wako pakudzvanya (CPC) uye mutengo pachuru pazvinoonekwa (CPM). Mari iyi haisanganisi imwe mari, senge yako webhusaiti webhusaiti, asi inomiririra bhajeti yako yese. Kuisa bhajeti yezuva nezuva uye yakanyanya kubhidha inogona kukubatsira kudzora mutengo wako. Iwe unogona zvakare kuseta mabhidhi pakiyi yezwi kana ad boka level. Mamwe mametric anobatsira ekutarisa anosanganisira pakati penzvimbo, iyo inokuudza kuti ad yako inomira sei pakati pemamwe ads. Kana iwe usina chokwadi nezve nzira yekuseta mabhidhi ako, unogona kushandisa Auction insights kuti uone kuti vamwe vashambadziri vari kubhadhara marii.
Mukuwedzera kune bhajeti yako, yako yemhando yepamusoro inokanganisawo mutengo weAdwords. Google inoverengera mutengo weAdwords campaign zvichienderana nehuwandu hwevashambadziri vane ads yerimwe keyword. Iyo yepamusoro yako yemhando yekuyera, iyo yakaderera mutengo pakudzvanya kuchava. Pane rimwe divi, kana chiyero chako chemhando chakashata, iwe uchabhadhara yakawanda kupfuura makwikwi ako. Saka, zvakakosha kuti unzwisise bhajeti yako yeAdwords kuitira kuti ugare mukati maro uye uone migumisiro yakanaka.
Shanduko kudhidhiyo system uye yekufananidza system muAdwords vane vakawanda vatsoropodzi vanonyomba kuGoogle. Kare, mushambadzi wehotera anogona kutenga pashoko “hotel,” kuve nechokwadi chekuti kushambadzira kwake kwaizobuda pamusoro peSERPs. Zvaireva zvakare kuti kushambadzira kwavo kwaizoonekwa mumitsara ine izwi “hotel.” Izvi zvaizivikanwa sekuti Broad match. Asi zvino, neshanduko dzeGoogle, maitiro maviri aya haasisiri akaparadzana kudaro.
Pane akati wandei mazano anowanikwa ekuwedzera kudzvanya kwako mukati mebhajeti. Aya mazano akakwana kana iwe uchida kukwidziridza chiyero chako chekushandura uye kuwana huwandu hwakawanda. Asi ziva kuti mhando yega yega yekubhidha zano ine mabhenefiti ayo. Akanyorwa pazasi ndiwo matatu makuru marudzi emabhidhi masisitimu uye zvakanakira zvawo. Kana iwe uri mutsva kuAdwords, yako yakanakisa sarudzo ndeyekuyedza iyo Maximize Shanduko zano, iyo inogadzirisa otomatiki mabhidhi kuti awedzere shanduko.
Mano otomatiki ebhidhi anobvisa fungidziro kubva mukushambadza kunobhadharwa, asi iwe unogona kuwana mhinduro dziri nani nemaitiro emaoko. Bhadhi imari yaunoda kubhadhara kune chaiyo kiyi kiyi. Asi ramba uchifunga kuti bhidhiyo haitarise chinzvimbo chako; Google haidi kupa nzvimbo yepamusoro kune mumwe munhu anoshandisa mari yakawanda pane keyword. Ndosaka uchifanira kuverenga nezve auctioning system usati waishandisa.
Manual bhidhiri inobvumidza iwe kudzora iyo yebhidhi yemari kune yega yega ad. Iwe unogona kushandisa iyo Bidding System kucheka bhajeti yako kana ads ikasaita zvakanaka. Semuyenzaniso, kana chigadzirwa chako chakakurumbira, ungangoda kushandisa machisi akatambanuka pane kuenderana chaiko. Broad match ndiyo iri nani sarudzo yekutsvaga general, asi zvichakudhura zvishoma. Neimwe nzira, unogona kusarudza chaiwo machisa kana mutsara wezvirevo.
Pane nzira dzakati wandei dzekumisa chinangwa chemushandirapamwe muGoogle Adwords. Iwe unogona kuseta bhajeti yezuva nezuva, izvo zvakaenzana nemari yako yepamwedzi yemushandirapamwe. Zvadaro, govana nhamba iyoyo nenhamba yamazuva pamwedzi. Paunenge wasarudza bhajeti yako yezuva nezuva, iwe unogona kuseta yako yekubhidha nzira zvinoenderana. Pamusoro pe, Zvinangwa zvemushandirapamwe zvinogona kuisirwa mhando dzakasiyana dzetraffic. Zvichienderana nezvinangwa zvemushandirapamwe wako, unogona kusarudza kunanga chero nzvimbo chaidzo kana vateereri chaivo.
Chinangwa chedanidziro ndicho chinhu chakakosha chedanidziro yese. Chinangwa chinofanira kutsanangura zvakajeka zvinoda kuchinjwa kuitira kuti mushandirapamwe ubudirire. Inofanira kuva pfupi sezvinobvira, uye zvinofanira kunyorwa nenzira inoita kuti vose vanobatanidzwa mumushandirapamwe vazvinzwisise. Chinangwa chinofanirawo kuva chakananga, zvinogoneka, uye ichokwadi. Izvi zvinobatsira pakuona zviwanikwa zvinodiwa kuti chinangwa ichocho chizadziswe. Kushandisa dzidziso dzekuchinja, unogona kuseta zvinangwa zvinogoneka zvedanidziro yako.
Pane matanho maviri ekutanga ekuparadzanisa-kuyedza ads ako muGoogle's Adwords. Chekutanga, iwe unofanirwa kugadzira maviri akasiyana ads uye woaisa muboka rako rekushambadza. Zvadaro, iwe uchada kudzvanya pane imwe neimwe kuti uone kuti ndeipi inoita zvirinani. Unogona kuona kuti ndeipi vhezheni yako ad inoshanda zvakanyanya. Kuita kuti kupatsanura-yedzo ishande sezvinobvira, tevera matanho ari pasi apa.
Gadzira maviri akasiyana ad seti uye isa bhajeti kune yega yega ad. Imwe shambadziro inodhura zvishoma, nepo imwe yacho ichizodhura yakawanda. Kuti uone bhajeti yako yekushambadzira, unogona kushandisa mushandirapamwe bhajeti Calculator. Nekuti kupatsanura bvunzo kunodhura, unopedzisira warasikirwa neimwe mari, asi iwe zvakare unozoziva kana ako ad seti ari kushanda. Kana iwo maviri ad seti akafanana, ita chokwadi chekugadzirisa bhajeti yako zvinoenderana.
Mushure mekunge wasarudza mapoka maviri ad, sarudza iyo inogona kuburitsa huwandu hwepamusoro hwekudzvanya. Google ichakuudza kuti ndeipi inobudirira. Kana ad yako yekutanga ikawana zvakanyanya kudzvanya, ipapo chiratidzo chakanaka. Asi yechipiri ad boka ine yakaderera-kuburikidza mwero. Iwe unozoda kudzikisa bhidhi yako kana iwe uchitarisira kuona iyo yepamusoro CTR kubva kune rimwe ad boka. Nenzira iyi, unogona kuyedza kukanganisa kweads yako pakushandura kwako.
Imwe nzira yekuparadzanisa-kuyedza Facebook ads ndeye kugadzirisa yako iripo mushandirapamwe. Kuita izvi, gadzirisa ako ad seti uye sarudza Split bhatani. Facebook ichagadzira otomatiki ad seti ine shanduko uye inodzosera yekutanga. Muedzo wekupatsanura uchaita kusvika waronga kuti umire. Kana bvunzo yako yekupatsanura yakabudirira, unofanira kuenderera mberi nemushandirapamwe nemigumisiro yebvunzo yako. Iwe unogona kuda kupatsanura ads kuita maviri kana kunyange matatu akasiyana mishandirapamwe.
Kushambadzira kweinjini yekutsvaga inzira inodhura yekusvika kune tarisiro chaiyo panguva chaiyo. Inopawo mamwe ekutevera, kukubvumira kuti uone kuti ndeapi ads kana mazwi ekutsvaga akaguma nekutengesa. Zvisinei, vatengesi vanofanirwa kuziva maitiro ekuwedzera ROI nekusarudza iwo akakosha mazwi, kugovera bhajeti rakakodzera uye nzira dzekugadzirisa sezvinodiwa. Ichi chinyorwa chinokurukura zvimwe zvakakosha zvekuchengeta mupfungwa kuti uwedzere ROI neAdwords. Verenga kuti udzidze zvakawanda.
Paunenge uchiverenga ROI yeAdwords, zvakakosha kuyeuka kuti kudzvanya kwewebhusaiti hakuwanzo kushandura mukutengesa. Iwe unozofanirwa kuteedzera shanduko kuti uverenge iyo ROI yeAdwords. Izvi zvinogona kuitwa kuburikidza nefoni inotungamira, pamwe chete nekuronda kusvika mushanyi asvika pakupedzisira “Waita hako” peji. Sezvakaita chero mushandirapamwe wekushambadzira, iyo ROI ichaenderana nekuti vangani vashanyi vako ads vanotyaira kune yako webhusaiti. Kuita izvi, iwe unofanirwa kusarudza mazwi akakosha nechinangwa chekutenga.
Kuvandudza ROI yako yeAdwords, funga nezvekuwedzera kune ako ads. Kushandisa mapeji ekumhara ekuwedzera kuchakubatsira kukwezva vashanyi vanotariswa. Kuwedzera kune keyword kuwedzera, iwe unogona zvakare kushandisa callouts kana nzvimbo yekuwedzera. Iyo yekupedzisira inowedzera bhatani rekufona bhatani kune yako webhusaiti. Iwe unogona zvakare kushandisa wongororo uye saiti zvinongedzo kutungamira vanhu kumapeji ane hukama. Iwe unofanirwa kuyedza sarudzo dzakasiyana usati wagadzirisa pane dzakakodzera. Kana iwe uchida kuwedzera ROI, ita chokwadi chekuyedza zvese.
Google Analytics inokutendera kuti utege otomatiki Adwords mishandirapamwe ne auto-tagging. Mishumo inokuratidza ROI yeAdwords mishandirapamwe. Iwe unofanirwawo kuendesa data rako remutengo kubva kune akabhadharwa ekushambadzira masevhisi kuGoogle Analytics kuti utarise maitiro avo. Kuita izvi kuchakubatsira kutarisa mari yako yekushambadzira, mari uye ROI. Ruzivo urwu ruchakubvumidza iwe kuita sarudzo dziri nani pane kwekuisa mari yako. Uye aya angori mavambo. Iwe unogona kutevedzera zviri nyore ROI yeAdwords nekutevera iyi nhungamiro.
